Bear Handlon isn't on Twitter, and if you aren't a CrossFitter you might not have heard much about Born Primitive. But I've seen them up close for years now and I can tell you for certain: it's one of the best ecommerce businesses you don't know. BP is a mid-8-figure brand, punctuated by putting up $1.2M in two hours to kickoff BFCM.
Bear is a remarkable guy who started BP with his then-wife, Mallory, while being active duty in the Navy. Oh: and he's only now getting to Amazon and brick-and-mortar retail. So there's lots of growth left.
Bear joined the podcast to breakdown the journey with me, including what he attributes BP's success to, the true driver of LTV, and how they think about the centrality of brand-building in apparel in particular. You WILL learn a lot from this episode. Give it a look, then go buy yourself the most comfortable activewear in the game.
TIMESTAMPS
- [02:02]: The journey and highlights of Born Primitive
- [06:24]: The scope of Born Primitive in 2022
- [08:22]: Mechanisms for a profitable business
- [15:42]: Differences in Born Primitive's target customer
- [19:08]: How to scale your business
- [21:27]: Born Primitive success growth process
- [24:39]: Business and supporting community
- [29:23]: Born Primitive Product development for acquisition of retention
- [38:15]: Next year’s goals and visions
Visit Born Primitive at www.bornprimitive.com.
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means
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