MORE STAFFING
Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.
INTELLIGEMS
Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.
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Bear Handlon, CEO of Born Primitive, went from $5.5M in profit to just $200K in a single year — and then back again. In this Profit Monsters episode, Bear breaks down exactly what caused the collapse, how they rebuilt, and what they're doing now to scale into $100M+.
We cover:
- How chasing top-line growth killed margins
- Why flash sales damaged LTV
- The power of product category expansion (tactical, hunting, footwear)
- The real ROI of brand authenticity and military credibility
- How Bear negotiates net-90 terms — and why that matters
- The exact moment they cut spending, changed exclusions, and stabilized Meta ROAS
- Why product quality — not hype — is the greatest unlock
Whether you’re a founder stuck in growth mode, a brand leader trying to protect profit, or an operator navigating platform volatility, this episode will sharpen your instincts and show you how serious operators recover — and win.
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CHAPTER TITLES:
1:50: The Dark Times of Born Primitive
11:50: Customer Acquisition Strategy
20:27: Product Categories
46:25 - Product Features + Customer Experience
56:22 - Proper Communication Channels For Marketing Apparel
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SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!
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ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
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FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com
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