MORE STAFFING
Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.
INTELLIGEMS
Intelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.
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Nate Lagos is the VP of Marketing at Original Grain, a mid-8-figure brand that grew 100% last year, is on pace for 100% growth this year, and has been profitable at every step of the way. Follow him on X at https://x.com/natelagos and listen to his podcast, Tactical & Practical, at https://open.spotify.com/show/5nULM2GckoiJp7rri3kYt1?si=44dbbadd43df44bd.
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ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
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What does it really take to double an 8-figure e-commerce brand — profitably? In this conversation, Nate Lagos, VP of Marketing at Original Grain, shares exactly how their team scaled 100% year-over-year without sacrificing margin — through smart product strategy, aggressive price testing, and relentless marketing fundamentals.We dive into the tactical details behind product development, launch cadence, scaling customer lifetime value, and why price testing is one of the most overlooked profit levers in e-commerce today. Nate also shares how Original Grain is moving upmarket, growing AOV, and creating more profitable customer cohorts without over-relying on paid ads.If you're a business owner, entrepreneur, or e-commerce leader serious about scaling profitably in 2025 and beyond, this episode is a must-watch.
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CHAPTER TITLES:
1:50 - Conspiracy Theories With Nate
5:43 - Core Drive To Financial Growth'
11:22 - Product Collaborations
16:53 - Product Diversification
20:20 -Who Controls The Product Release Schedule
38:00 - The Importance of Price Testing In Your Business
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