Real P&L Breakdown: The Hidden Costs Destroying Profits

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In this episode, we does something rare — I get to break down the real P&L of a $5 million DTC brand and show exactly how to think about cost of delivery, fixed overhead, and ad spend efficiency.

You’ll learn:

Why a brand with great product margins can still lose money

How in-house manufacturing + fulfillment can kill your profitability

When to cut salaries, outsource ops, and lean into paid acquisition

The framework I use to analyze any eCommerce P&L

If you run a 7–9 figure eCommerce business and want practical, honest insight into what’s really driving (or killing) profitability, this episode is a must-watch.

CHAPTER TITLES:

1:28 - Intro To A P&L

5:00 - Descriptions of a P&L

10:17 - Analyzing Sales

17:31 - Digital Ad Spend

49:53 - Customer Cohort Analysis

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ADMISSION

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