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June 26, 2025 25 mins

How does one transform a personal crisis into a groundbreaking business that has the potential to change lives? This question lies at the heart of this episode, as we explore the journey of entrepreneurship through the lens of resilience, innovation, and a relentless drive to make a difference.

Our guest, Martha Carlin, transitioned from a career in accounting to founding BiotiQuest after her husband’s early Parkinson’s diagnosis. Motivated to find solutions outside traditional medicine, Martha uncovered the power of the microbiome and developed specialized probiotics, leveraging years of research and personal investment to help improve lives—including her husband’s.

This episode provides an inside look at Martha’s incredible story, the unique science behind her products, and the significant challenges small health businesses face in the era of digital marketplace giants. It’s a must-listen for anyone interested in health, entrepreneurship, or what it truly takes to pursue a mission-driven business in today’s digital world.

 

To get the latest from Martha Carlin, you can follow her below!

https://www.linkedin.com/in/marthacarlin/

https://biotiquest.com/

 

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