Have you ever considered what lessons counterterrorism could offer to the world of entrepreneurship? In this fascinating episode of The Angel Next Door Podcast, host Marcia Dawood sits down with Niccola Milnes to uncover the surprising parallels between building a startup and combating extremism. The conversation kicks off with a thought-provoking look at how understanding the spread of ideas, from dangerous ideologies to innovative products, can be crucial to startup success.
Niccola Milnes brings a truly unique perspective to the table. With 14 years of experience in counterterrorism across Africa, Niccola has devoted her career to analyzing how extremist organizations effectively spread their messages and recruit followers. Now a founder, she’s turned her analytical skills toward the wellness industry, launching the children’s supplement brand Little Boosties. Her journey from data-driven counterterrorism analysis to product development offers not just an unusual story, but real strategies for entrepreneurs.
This episode dives deep into how psychological tools, network effects, and trust-building—techniques honed in counterterrorism—are also the foundation of ethical and powerful marketing. Niccola shares first-hand insights on launching a purpose-driven company, the critical importance of community, and why transparency and integrity must undergird every decision. Whether you’re a founder, investor, or just curious about how cross-disciplinary thinking can spark innovation, this candid conversation is a must-listen. It challenges assumptions and offers actionable advice for anyone looking to authentically engage their audience and build something meaningful.
To get the latest from Niccola Milnes, you can follow her below!
https://www.linkedin.com/in/niccola-milnes-51b39234/
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Website: www.marciadawood.com
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