August 11, 2021 • 19 mins
Alina is an online business strategist and digital marketing expert who is passionate about helping ambitious entrepreneurs take back their time by streamlining their operational and marketing practices. Her systems save time and money while wowing your ideal clients and consistently growing your online presence.
After spending years running the back-end of 15+ businesses, both online and in-person, and in tons of different industries, Alina loves to share what works and what doesn't. She is passionate about how to streamline and automate your way to a strong, scalable and profitable business that works for you, your lifestyle and your biggest goals.
Join us as we talk about Alina’s journey and the importance of streamlining your business so that you can focus on your zone of genius.
In this episode, we talk about:
- How she unintentionally started her business (01:59)
- Who she loves co-creating with (05:27)
- The driving force that changed her business (06:26)
- The values she feels obligated to share (08:59)
- The big principle behind her business (12:41)
- The best way to celebrate an accomplishment (15:06)
- Why you must get your ideas out there (17:06)
“I help entrepreneurs get streamlined, get strategized, so that they can spend more time doing what they love .”
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Inspiring conversations with the people behind the products and services most often used, or created, by online business owners. Hear how their personal beliefs and values have influenced their business. The Angel Rated Show is for anyone who wants to know more about the integrity and impact of the online businesses they are buying from.
The Angel Rated Show is brought to you by Angel Rated; the independent directory and review site for all the products, courses and services used by online business owners. It’s the best place to find the perfect product for the next stage of your business or personal growth. Learn more and list your business free of charge at angelrated.com.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Angela Bryant (00:08):
Welcome, I'm Angela Bryant and you're
listening to The Angel RatedShow, where we have inspiring
conversations with the peoplebehind the products and services
most often used by onlinebusiness owners. On the show,
you'll hear how their personalbeliefs and values have
influenced their businesses. Ifyou're an online entrepreneur
who wants to know about theintegrity and impact of the
(00:28):
businesses you're buying from,then this is the show for you.
Hello, and welcome to thisepisode of The Angel Rated Show.
I'm Angela Bryant and with metoday I have Alina Scarcella. So
Alina is an online businessstrategist and digital marketing
expert, who is passionate abouthelping ambitious entrepreneurs
(00:51):
take back their time bystreamlining their operational
and marketing practices.
Welcome.
Alina Scarcella (00:58):
Thank ya. Thank you. It's nice to be here.
Thanks so much for having me.
Angela Bryant (01:02):
You're very welcome. It's so lovely to have
you on. Do you want to start byjust telling us a bit more about
your business? Tell us aboutwhat you do who you are?
Alina Scarcella (01:09):
Absolutely, absolutely. Well, like he said,
I do a lot of operations andcontent marketing for mostly
online service based businesses.
I'm sorry, my dog is barking.
But that's the beauty of workingfrom home. So yeah, I pretty
much help entrepreneurs kind ofget streamlined, get strategize,
(01:30):
so they can spend more time youknow, doing what they love in
their zone of genius, you know,and where their time is most
valuable and fulfilling. Soreally just spending their days
how they want to and leaving thestuff that they're not an expert
in with more expert hands. So.
So yeah, that's pretty much whatI do. I can tell you a little
bit of background and how I kindof got here.
Angela Bryant (01:51):
Please do.
Alina Scarcella (01:52):
Sure, sure. So I know that that probably
sounded very vague, because I domany, many, many different
things. And that's because Ikind of started my business,
unintentionally. I got a degreein event management when I was
21. I live in Orlando, Florida.
So it's really tourism heavyover here, we got Disney World,
we got all the hotels andeverything. So I thought that
(02:14):
that would be a fun way to kindof be creative, but also be, you
know, kind of in the businessworld too. And then, you know,
so during my time at university,I did a million different
internships trying to find outwhat really lit me up. And then
I graduated, and I was stilldoing internships, still working
three or four part time jobs,applying to a million, you know,
(02:35):
job postings to find that biggirl job and the job that's
going to start my career and allthat. But yeah, nothing really
hit. I did hundreds ofinterviews, and I was always
either overqualified, or underqualified and never like, right
in that sweet spot. So that wasa frustration that lasted about
two years. And then you know,one day I came home from a
(02:56):
particularly challenging shiftat a restaurant that I was
serving tables at, I was alsothe worst server ever. So it was
just awful. And I decided to sitdown and kind of really take
inventory of what I love doing,and which parts of which
projects really, you know, mademe excited. And, and that I got
to contribute the most to and Ikind of compiled that into sort
(03:20):
of an online portfolio. Andthen, of course, you know, in
true entrepreneurial fashion, Iran with it and made it an
entire website that I thoughtwould differentiate me on job
applications. But you know, onceI did that, I showed it to one
of the business owners who I wasworking for at the time. And she
said, Hey, this is not like afake website. This is a real
(03:41):
website. I want to see you backhere next week with a contract
and new pricing structure. Andthis is an actual thing. And you
should just do this instead ofapplying to stuff that is not
even exciting to you. So that'skind of how I got started. And
you know, from there, Idiscovered that a virtual
assistant is an actual thing. SoI began, you know, working for
(04:04):
10 to 15 businesses at a timerunning their back end doing
content creation, web design,really, you name it. And I've
done it. So for the past fouryears, that's kind of where I've
lived running the backend of allthese different businesses in a
million different industries.
And then this year, I kind ofpivoted to doing more high level
(04:25):
stuff instead of the day to daystuff, you know, doing
intensives like one on one thatare you know, have a set start
and end date instead of just youknow, ongoing for people who are
serious about implementingsystems and strategies really
quickly and not wasting timegoogling and falling down that
whole rabbit hole and trying toDIY their business because we've
(04:46):
all been there. And then I alsodo content creation. So I have a
whole system for people whoreally just want to pass off all
of their digital marketing andhave it just run on autopilot
for them.
Angela Bryant (04:56):
Wow. So it sounds like you really have yeah
narrowed down and really focusOn those things that really
light you up?
Alina Scarcella (05:02):
Yeah, well, it's funny because, you know,
every project now that I chooseto take on really lights me up.
So I tried to restructure in away that I still got to do
everything and for almosteveryone, but also not be, you
know, not have a kind of ceilingon my time and an energy there.
So, so yeah,
Angela Bryant (05:21):
So it's a particular sort of client that
you love working with the most?
Alina Scarcella (05:25):
You know, not really, every time I encounter
someone that's doing somethingthat I've never experienced
before or seen before, that'sreally what lights me up to. And
I love that sort of challenge ofbrainstorming and co creating
with with people who, you know,might not have had the same back
end, look at different people'sbusinesses as I have. So there's
(05:48):
really not one particularclient, as long as we get along
and can bounce ideas with nohesitation, then then those are
my people.
Angela Bryant (05:57):
People that you have that person that connection
with and that you Yeah, you justget that feeling of.
Alina Scarcella (06:03):
Exactly.
Angela Bryant (06:04):
So where do you see your business going? Where
would you like it to be in thein the future? What legacy Do
you want to create with it?
Alina Scarcella (06:11):
Yeah, well, I think that, you know, part of
the reason for me transitioningand to not being, you know, an
ongoing 24 seven kind of on callsupport person, or having the
responsibility of the entireback end of 15 businesses at a
time on me, kind of, um, youknow, the driving, the driving
force behind that change, whichwas a huge transition for me was
(06:32):
that I wanted to be moreaccessible. I was I was capped
in terms of time and energy andwhat I could, you know, my
general capacity so, so now Ican really start saying yes,
again, and start helping morepeople. So, you know, I've
created a schedule that reallyaligns with my, what I want for
my business, but also, I'mworking on creating like an
(06:55):
entire Resource Center forpeople who might not be ready to
take that jump and work one onone who want to DIY their stuff,
but don't want to waste a ton oftime, like pulling pieces from
other people's like articles andcourses and things. So yeah, I'm
pretty much building out aresource library to be the most
accessible as possible. Andreally just share, share what I
(07:17):
know, and continue to do that.
As long as it's last, which Ihope forever.
Angela Bryant (07:22):
It's great that you found something that you're
so passionate about so early inyour life, and that you can
really evolve as you as you growand learn you can keep evolving
it and making it what you'rereally loving.
Alina Scarcella (07:34):
Yeah, I mean, that's definitely a cornerstone
value of mine is like, you know,if, if you're excited about it,
just do it, you know, so and andthe beauty of being an
entrepreneur, I think is is thefreedom to kind of try things.
And you know, I think that eveneven if you try something and it
doesn't work, it's going to takethe same amount of mental and
(07:56):
emotional energy. I was thinkingabout it forever and wondering
what could have been?
Angela Bryant (07:59):
I love that. Yes, yeah, try suck it and see and
see where you're moving on back.
Please try it. Yeah, just make adecision and actually go for it
and see what
Alina Scarcella (08:09):
Exactly, exactly, it's much harder to
think about something forever.
Angela Bryant (08:14):
It's and it's a matter of training it to keep
sitting with a decision, justmake the decision, move on and
try it. And you can adapt thecourse later on, if it's not
working. But you have to getYeah, keep that momentum moving
forwards.
Alina Scarcella (08:27):
Exactly, exactly.
Angela Bryant (08:29):
So we were talking about beforehand, before
we started recording about justthe fact there's so many big
issues going on in our world atthe moment. There's so much, you
know, the issues of our time,that is impacting all of us in
more ways, you know, in so manydifferent ways. So are there any
in particular that you careabout more than others that
(08:51):
you're more passionate aboutthat you're doing work for in
some way? I'd love to hear moreabout Yeah, where you are on
that?
Alina Scarcella (08:58):
Yeah, yeah, well, like I said, I live in
Orlando, Florida, in the UnitedStates. And we've definitely
been going through someturbulence in our country for
the past few years. So I feellike, you know, a lot of issues
that have been around foreverreally got surfaced in the past,
in the past couple years. Andand, you know, I find it
(09:20):
interesting how now, it's almostlike businesses, especially here
have almost an obligation totalk about these issues within
their business. Whereas before,it was, like, maybe let's leave
politics like for personal time,and not kind of, you know, show
that we're involved one way orthe other. Well, now, I feel
like it's almost, I don't know,I feel like it's almost an
(09:41):
obligation for you to say, youknow, what your values are, just
because some of these issues areso important and, and, you know,
some specific ones that areimportant to me, of course, are
you know, women's rights andinequality. And I think this is
part of why I was alwayssomewhat averse to going the
corporate route with my careerbecause it just doesn't seem
(10:02):
like somewhere where I wouldwant to be. I know that some,
some women are perfectly cut outfor that type of job. But, you
know, women in corporate Americamake, on average 82 cents on the
dollar. And black women make 62cents on the dollar and Hispanic
women make 54 on the dollarcompared to men in America, so
(10:24):
don't really like that too much.
And then, you know, of course,besides the, besides the wage
gap for women, there's there'salso a lot of policies and
things that have gotten rolledback in recent years, you know,
access to reproductive rightsand, and basic health care for
women has been challenged a lothere in recent years, you know,
(10:47):
it's been, some of theseservices are illegal. So that's,
you know, I come from a medicalfamily, both my parents are
doctors, and it's reallydifficult to watch those kinds
of things. In 2021, you know,get rolled back after, after,
you know, there's been so mucheffort put into the fight for
(11:07):
women's equality. And thenbesides that, I mean, I'm
definitely really involved inthe local government here, I
used to work at my local cityhall, you know, in the marketing
and communication sector,working with local businesses,
you know, the brick and mortarbusinesses that sometimes get
the brunt of new corporationscoming in, you know, all that
(11:29):
kind of stuff. So I think thatall of those values, and local
businesses who identify with,you know, contributing to to
making progress, there are thepeople that I really enjoy
supporting and collaboratingwith, at least locally,
Angela Bryant (11:46):
There's just so much going on. I mean, just so
many, so many different causes,so many different things that
are going in the wrongdirection, and that are painful
to watch. Even from this side,you know, we can, we were a
very, I think, in the UK, where,where it's not, some of those
things aren't quite as in ourface, and some of the situations
(12:07):
are different in terms ofhealth, but we're very aware of,
you know, we've got the sameissues, and we get a lot of your
news and everything else. So
Alina Scarcella (12:15):
I'm sure, yeah.
And now, at least through theseturbulent times, people are more
confident talking about it, youknow, it's not strange to to
have what you believe, kind offront and center, you know,
Angela Bryant (12:32):
Obviously, your personal values have just come
out from what you've beentalking about. But there are,
are there any other sort ofprinciples or beliefs or ways
that you live your life,
Alina Scarcella (12:41):
I mean, pretty much my, my biggest thing is to
be as helpful as I can, if Irealize that someone has a need
that I could fill, I'm the firstto stand up for sure. So I think
that I built my business and mylifestyle in a way that allows
me to take the freedom and thetime to go to go make sure that
(13:04):
I that I contribute to what Ireally care about. And you know,
there there are those bigcauses, and you know, those
major issues that are going tobe, you know, a longer road but
even you know, having virtualcoffee with, with someone who's
thinking about starting abusiness or just wants advice or
ideas or they just don't fit inlike the same way that I did,
(13:25):
you know, I have a link on mywebsite to book a virtual
coffee, and people book them allthe time. So even just talking
and offering, you know, asounding board for for business
owners and whoever, whoeverneeds one is something that I
that I think that I'm committedto for the rest of my life,
definitely.
Angela Bryant (13:44):
It's a great reminder that giving back
doesn't always mean you know,donating tons of money, it can
be as simple as just beingavailable and being there and
offering your time when it'savailable to you to talk to
people in a virtual coffee in avirtual hug and whatever else is
needed. So
Alina Scarcella (14:00):
Exactly, exactly.
Angela Bryant (14:02):
We didn't talk I didn't ask you beforehand about
sort of lighter questions forsomething fun, something a bit
unusual.
Alina Scarcella (14:12):
Do you have an adorable dog that goes with me
everywhere, and we have a lot offun together? And yeah,
traveling was my like, favoritething. That got stifled for a
bit, of course, but I'm actuallyheading out tomorrow to Las
Vegas and California and theother coast of America. So I'm
(14:32):
very, very excited. I used tocringe when people start
clapping at the end of the planeride but I think I'm one of
those people. I think I'm goingto clap when the plane lands
because I really truly havemissed you know, traveling and
this is domestic so you knowi've i've been a lot of places
and in America but going abroadis definitely definitely one of
(14:54):
my favorite things to do. So
Angela Bryant (14:57):
Tell us a bit about I don't know how you sell
accomplishing something or howyou practice self care?
Alina Scarcella (15:03):
Yeah, well, let's see, when I accomplish
something, I, I take time off.
Because I feel like you know, Igot trapped into the cycle of
Okay, what's next and alwaysthinking about the next thing
and the next thing and there'salways something that we're gone
and there's always, you know,more things I could have my
hands and but reallysimplifying, simplifying that
(15:25):
idea and taking a couple daysoff to just kind of think about
what I put together, or, youknow, a project or something
that already happened is a niceway to just slow down and
reflect and also is healthy, Ithink, through my brain because
there's a lot going on in here.
And, you know, to kind of resetis a nice thing. So, you know,
(15:47):
being in Florida, if I drive anhour east or west, I want to
beach so, so that's the nicething if I just need to get a
quick change of scenery. Andthen you know, even locally
minutes away from my house,there's a million different
lakes. So I have, I have apaddleboard like a stand up
paddleboard that I take out allthe time. And yeah, just getting
(16:08):
outside early is kind of my selfcare, because I spend a lot of
time inside, talking to myself.
So, you know, getting out andseeing people and getting
involved in my community isreally kind of what I do to
celebrate and unwind.
Angela Bryant (16:22):
And stand up paddleboarding has just taken
off in the last few years. It'snow everywhere. Everyone's doing
it.
Alina Scarcella (16:30):
Yeah, yeah, it's popular there, too. I think
that people, you know, it was itwas the one socially distanced
activity that I could do withfriends during the pandemic. I
mean, you know, we're paddlingon a huge lake. So we can
definitely stay 10 feet apart.
In fact, like, it's better ifyou stay over. So we don't crash
into each other. So, yeah, yeah,that's a hobby that I've kind of
(16:50):
picked up. And it's reallyrefreshing and nice.
Angela Bryant (16:54):
So is there anything else you want to share
with listeners in terms of youor your business? Or where you
are in the world?
Alina Scarcella (17:02):
You know, I think we about covered it, but
yeah, no, I mean, my goal reallyis to grease the wheels on any
idea is and, and you know, justbe available and kind of embody
this concept that you actuallycan just do whatever you want.
You know, someone out there islooking for what you have. And
you know, by not acting on anidea or a passion, it's not only
(17:26):
a disservice to yourself andyour life, but it's a disservice
to those who, who, who arewaiting for someone like you to
come out. So I think that, youknow, I my business is built
around being available to kindof push those ideas from from
really idea to income and, andyeah, I'm around. So yeah, I
(17:46):
have a lot of new resourcescoming out in the next couple of
months. So those will beavailable. I'm making a lot of
it free. And yeah, that's prettymuch it.
Angela Bryant (17:56):
I love that. I love that. It's Yeah, we need to
be following those hunches anddoing the things that we're
thinking about so that theyYeah, so other people who are
searching for that thing canabsolutely find it. So where can
people find out more about you?
Alina Scarcella (18:11):
Probably my website is the best place to go.
It's Alina scarcella.com. Andthen I am kind of a social media
monogamist. So I hang out moston Instagram. So it's Alina dot
Scarcella on Instagram. Andyeah, those are the two places.
Angela Bryant (18:29):
Fine, thank you, we will make sure that we add
all those links to the shownotes. And those notes are
always available on Angelrated.com forward slash podcast
so you can find the latestepisode there and any
information to link to Alina. Sothank you ever so much for your
time. It's been great to hearmore about you and what lights
you up and what you'repassionate about.
Alina Scarcella (18:50):
Yes, it was a pleasure. It was so so nice
speaking with you. So thank you.
Angela Bryant (18:55):
Fantastic. So thank you for your time. And if
everyone who's listening if youenjoyed this episode, obviously
I'd love you to subscribe to theshow, and to leave a review on
your favorite podcast platform.
And don't forget to share thisepisode with your online
business friends. The AngelRated Show is brought to you by
Angel Rated the independentdirectory and review site for
all the products courses andservices used by online business
(19:18):
owners. It's the best place tofind the perfect product for the
next stage of your business orpersonal growth. Learn more and
list your business free ofcharge at Angel rated.com
Welcome, I'm Angela Bryant and you're
listening to The Angel RatedShow, where we have inspiring
conversations with the peoplebehind the products and services
most often used by onlinebusiness owners. On the show,
you'll hear how their personalbeliefs and values have
influenced their businesses. Ifyou're an online entrepreneur
who wants to know about theintegrity and impact of the
(00:28):
businesses you're buying from,then this is the show for you.
Hello, and welcome to thisepisode of The Angel Rated Show.
I'm Angela Bryant and with metoday I have Alina Scarcella. So
Alina is an online businessstrategist and digital marketing
expert, who is passionate abouthelping ambitious entrepreneurs
(00:51):
take back their time bystreamlining their operational
and marketing practices.
Welcome.
Alina Scarcella (00:58):
Thank ya. Thank you. It's nice to be here.
Thanks so much for having me.
Angela Bryant (01:02):
You're very welcome. It's so lovely to have
you on. Do you want to start byjust telling us a bit more about
your business? Tell us aboutwhat you do who you are?
Alina Scarcella (01:09):
Absolutely, absolutely. Well, like he said,
I do a lot of operations andcontent marketing for mostly
online service based businesses.
I'm sorry, my dog is barking.
But that's the beauty of workingfrom home. So yeah, I pretty
much help entrepreneurs kind ofget streamlined, get strategize,
(01:30):
so they can spend more time youknow, doing what they love in
their zone of genius, you know,and where their time is most
valuable and fulfilling. Soreally just spending their days
how they want to and leaving thestuff that they're not an expert
in with more expert hands. So.
So yeah, that's pretty much whatI do. I can tell you a little
bit of background and how I kindof got here.
Angela Bryant (01:51):
Please do.
Alina Scarcella (01:52):
Sure, sure. So I know that that probably
sounded very vague, because I domany, many, many different
things. And that's because Ikind of started my business,
unintentionally. I got a degreein event management when I was
21. I live in Orlando, Florida.
So it's really tourism heavyover here, we got Disney World,
we got all the hotels andeverything. So I thought that
(02:14):
that would be a fun way to kindof be creative, but also be, you
know, kind of in the businessworld too. And then, you know,
so during my time at university,I did a million different
internships trying to find outwhat really lit me up. And then
I graduated, and I was stilldoing internships, still working
three or four part time jobs,applying to a million, you know,
(02:35):
job postings to find that biggirl job and the job that's
going to start my career and allthat. But yeah, nothing really
hit. I did hundreds ofinterviews, and I was always
either overqualified, or underqualified and never like, right
in that sweet spot. So that wasa frustration that lasted about
two years. And then you know,one day I came home from a
(02:56):
particularly challenging shiftat a restaurant that I was
serving tables at, I was alsothe worst server ever. So it was
just awful. And I decided to sitdown and kind of really take
inventory of what I love doing,and which parts of which
projects really, you know, mademe excited. And, and that I got
to contribute the most to and Ikind of compiled that into sort
(03:20):
of an online portfolio. Andthen, of course, you know, in
true entrepreneurial fashion, Iran with it and made it an
entire website that I thoughtwould differentiate me on job
applications. But you know, onceI did that, I showed it to one
of the business owners who I wasworking for at the time. And she
said, Hey, this is not like afake website. This is a real
(03:41):
website. I want to see you backhere next week with a contract
and new pricing structure. Andthis is an actual thing. And you
should just do this instead ofapplying to stuff that is not
even exciting to you. So that'skind of how I got started. And
you know, from there, Idiscovered that a virtual
assistant is an actual thing. SoI began, you know, working for
(04:04):
10 to 15 businesses at a timerunning their back end doing
content creation, web design,really, you name it. And I've
done it. So for the past fouryears, that's kind of where I've
lived running the backend of allthese different businesses in a
million different industries.
And then this year, I kind ofpivoted to doing more high level
(04:25):
stuff instead of the day to daystuff, you know, doing
intensives like one on one thatare you know, have a set start
and end date instead of just youknow, ongoing for people who are
serious about implementingsystems and strategies really
quickly and not wasting timegoogling and falling down that
whole rabbit hole and trying toDIY their business because we've
(04:46):
all been there. And then I alsodo content creation. So I have a
whole system for people whoreally just want to pass off all
of their digital marketing andhave it just run on autopilot
for them.
Angela Bryant (04:56):
Wow. So it sounds like you really have yeah
narrowed down and really focusOn those things that really
light you up?
Alina Scarcella (05:02):
Yeah, well, it's funny because, you know,
every project now that I chooseto take on really lights me up.
So I tried to restructure in away that I still got to do
everything and for almosteveryone, but also not be, you
know, not have a kind of ceilingon my time and an energy there.
So, so yeah,
Angela Bryant (05:21):
So it's a particular sort of client that
you love working with the most?
Alina Scarcella (05:25):
You know, not really, every time I encounter
someone that's doing somethingthat I've never experienced
before or seen before, that'sreally what lights me up to. And
I love that sort of challenge ofbrainstorming and co creating
with with people who, you know,might not have had the same back
end, look at different people'sbusinesses as I have. So there's
(05:48):
really not one particularclient, as long as we get along
and can bounce ideas with nohesitation, then then those are
my people.
Angela Bryant (05:57):
People that you have that person that connection
with and that you Yeah, you justget that feeling of.
Alina Scarcella (06:03):
Exactly.
Angela Bryant (06:04):
So where do you see your business going? Where
would you like it to be in thein the future? What legacy Do
you want to create with it?
Alina Scarcella (06:11):
Yeah, well, I think that, you know, part of
the reason for me transitioningand to not being, you know, an
ongoing 24 seven kind of on callsupport person, or having the
responsibility of the entireback end of 15 businesses at a
time on me, kind of, um, youknow, the driving, the driving
force behind that change, whichwas a huge transition for me was
(06:32):
that I wanted to be moreaccessible. I was I was capped
in terms of time and energy andwhat I could, you know, my
general capacity so, so now Ican really start saying yes,
again, and start helping morepeople. So, you know, I've
created a schedule that reallyaligns with my, what I want for
my business, but also, I'mworking on creating like an
(06:55):
entire Resource Center forpeople who might not be ready to
take that jump and work one onone who want to DIY their stuff,
but don't want to waste a ton oftime, like pulling pieces from
other people's like articles andcourses and things. So yeah, I'm
pretty much building out aresource library to be the most
accessible as possible. Andreally just share, share what I
(07:17):
know, and continue to do that.
As long as it's last, which Ihope forever.
Angela Bryant (07:22):
It's great that you found something that you're
so passionate about so early inyour life, and that you can
really evolve as you as you growand learn you can keep evolving
it and making it what you'rereally loving.
Alina Scarcella (07:34):
Yeah, I mean, that's definitely a cornerstone
value of mine is like, you know,if, if you're excited about it,
just do it, you know, so and andthe beauty of being an
entrepreneur, I think is is thefreedom to kind of try things.
And you know, I think that eveneven if you try something and it
doesn't work, it's going to takethe same amount of mental and
(07:56):
emotional energy. I was thinkingabout it forever and wondering
what could have been?
Angela Bryant (07:59):
I love that. Yes, yeah, try suck it and see and
see where you're moving on back.
Please try it. Yeah, just make adecision and actually go for it
and see what
Alina Scarcella (08:09):
Exactly, exactly, it's much harder to
think about something forever.
Angela Bryant (08:14):
It's and it's a matter of training it to keep
sitting with a decision, justmake the decision, move on and
try it. And you can adapt thecourse later on, if it's not
working. But you have to getYeah, keep that momentum moving
forwards.
Alina Scarcella (08:27):
Exactly, exactly.
Angela Bryant (08:29):
So we were talking about beforehand, before
we started recording about justthe fact there's so many big
issues going on in our world atthe moment. There's so much, you
know, the issues of our time,that is impacting all of us in
more ways, you know, in so manydifferent ways. So are there any
in particular that you careabout more than others that
(08:51):
you're more passionate aboutthat you're doing work for in
some way? I'd love to hear moreabout Yeah, where you are on
that?
Alina Scarcella (08:58):
Yeah, yeah, well, like I said, I live in
Orlando, Florida, in the UnitedStates. And we've definitely
been going through someturbulence in our country for
the past few years. So I feellike, you know, a lot of issues
that have been around foreverreally got surfaced in the past,
in the past couple years. Andand, you know, I find it
(09:20):
interesting how now, it's almostlike businesses, especially here
have almost an obligation totalk about these issues within
their business. Whereas before,it was, like, maybe let's leave
politics like for personal time,and not kind of, you know, show
that we're involved one way orthe other. Well, now, I feel
like it's almost, I don't know,I feel like it's almost an
(09:41):
obligation for you to say, youknow, what your values are, just
because some of these issues areso important and, and, you know,
some specific ones that areimportant to me, of course, are
you know, women's rights andinequality. And I think this is
part of why I was alwayssomewhat averse to going the
corporate route with my careerbecause it just doesn't seem
(10:02):
like somewhere where I wouldwant to be. I know that some,
some women are perfectly cut outfor that type of job. But, you
know, women in corporate Americamake, on average 82 cents on the
dollar. And black women make 62cents on the dollar and Hispanic
women make 54 on the dollarcompared to men in America, so
(10:24):
don't really like that too much.
And then, you know, of course,besides the, besides the wage
gap for women, there's there'salso a lot of policies and
things that have gotten rolledback in recent years, you know,
access to reproductive rightsand, and basic health care for
women has been challenged a lothere in recent years, you know,
(10:47):
it's been, some of theseservices are illegal. So that's,
you know, I come from a medicalfamily, both my parents are
doctors, and it's reallydifficult to watch those kinds
of things. In 2021, you know,get rolled back after, after,
you know, there's been so mucheffort put into the fight for
(11:07):
women's equality. And thenbesides that, I mean, I'm
definitely really involved inthe local government here, I
used to work at my local cityhall, you know, in the marketing
and communication sector,working with local businesses,
you know, the brick and mortarbusinesses that sometimes get
the brunt of new corporationscoming in, you know, all that
(11:29):
kind of stuff. So I think thatall of those values, and local
businesses who identify with,you know, contributing to to
making progress, there are thepeople that I really enjoy
supporting and collaboratingwith, at least locally,
Angela Bryant (11:46):
There's just so much going on. I mean, just so
many, so many different causes,so many different things that
are going in the wrongdirection, and that are painful
to watch. Even from this side,you know, we can, we were a
very, I think, in the UK, where,where it's not, some of those
things aren't quite as in ourface, and some of the situations
(12:07):
are different in terms ofhealth, but we're very aware of,
you know, we've got the sameissues, and we get a lot of your
news and everything else. So
Alina Scarcella (12:15):
I'm sure, yeah.
And now, at least through theseturbulent times, people are more
confident talking about it, youknow, it's not strange to to
have what you believe, kind offront and center, you know,
Angela Bryant (12:32):
Obviously, your personal values have just come
out from what you've beentalking about. But there are,
are there any other sort ofprinciples or beliefs or ways
that you live your life,
Alina Scarcella (12:41):
I mean, pretty much my, my biggest thing is to
be as helpful as I can, if Irealize that someone has a need
that I could fill, I'm the firstto stand up for sure. So I think
that I built my business and mylifestyle in a way that allows
me to take the freedom and thetime to go to go make sure that
(13:04):
I that I contribute to what Ireally care about. And you know,
there there are those bigcauses, and you know, those
major issues that are going tobe, you know, a longer road but
even you know, having virtualcoffee with, with someone who's
thinking about starting abusiness or just wants advice or
ideas or they just don't fit inlike the same way that I did,
(13:25):
you know, I have a link on mywebsite to book a virtual
coffee, and people book them allthe time. So even just talking
and offering, you know, asounding board for for business
owners and whoever, whoeverneeds one is something that I
that I think that I'm committedto for the rest of my life,
definitely.
Angela Bryant (13:44):
It's a great reminder that giving back
doesn't always mean you know,donating tons of money, it can
be as simple as just beingavailable and being there and
offering your time when it'savailable to you to talk to
people in a virtual coffee in avirtual hug and whatever else is
needed. So
Alina Scarcella (14:00):
Exactly, exactly.
Angela Bryant (14:02):
We didn't talk I didn't ask you beforehand about
sort of lighter questions forsomething fun, something a bit
unusual.
Alina Scarcella (14:12):
Do you have an adorable dog that goes with me
everywhere, and we have a lot offun together? And yeah,
traveling was my like, favoritething. That got stifled for a
bit, of course, but I'm actuallyheading out tomorrow to Las
Vegas and California and theother coast of America. So I'm
(14:32):
very, very excited. I used tocringe when people start
clapping at the end of the planeride but I think I'm one of
those people. I think I'm goingto clap when the plane lands
because I really truly havemissed you know, traveling and
this is domestic so you knowi've i've been a lot of places
and in America but going abroadis definitely definitely one of
(14:54):
my favorite things to do. So
Angela Bryant (14:57):
Tell us a bit about I don't know how you sell
accomplishing something or howyou practice self care?
Alina Scarcella (15:03):
Yeah, well, let's see, when I accomplish
something, I, I take time off.
Because I feel like you know, Igot trapped into the cycle of
Okay, what's next and alwaysthinking about the next thing
and the next thing and there'salways something that we're gone
and there's always, you know,more things I could have my
hands and but reallysimplifying, simplifying that
(15:25):
idea and taking a couple daysoff to just kind of think about
what I put together, or, youknow, a project or something
that already happened is a niceway to just slow down and
reflect and also is healthy, Ithink, through my brain because
there's a lot going on in here.
And, you know, to kind of resetis a nice thing. So, you know,
(15:47):
being in Florida, if I drive anhour east or west, I want to
beach so, so that's the nicething if I just need to get a
quick change of scenery. Andthen you know, even locally
minutes away from my house,there's a million different
lakes. So I have, I have apaddleboard like a stand up
paddleboard that I take out allthe time. And yeah, just getting
(16:08):
outside early is kind of my selfcare, because I spend a lot of
time inside, talking to myself.
So, you know, getting out andseeing people and getting
involved in my community isreally kind of what I do to
celebrate and unwind.
Angela Bryant (16:22):
And stand up paddleboarding has just taken
off in the last few years. It'snow everywhere. Everyone's doing
it.
Alina Scarcella (16:30):
Yeah, yeah, it's popular there, too. I think
that people, you know, it was itwas the one socially distanced
activity that I could do withfriends during the pandemic. I
mean, you know, we're paddlingon a huge lake. So we can
definitely stay 10 feet apart.
In fact, like, it's better ifyou stay over. So we don't crash
into each other. So, yeah, yeah,that's a hobby that I've kind of
(16:50):
picked up. And it's reallyrefreshing and nice.
Angela Bryant (16:54):
So is there anything else you want to share
with listeners in terms of youor your business? Or where you
are in the world?
Alina Scarcella (17:02):
You know, I think we about covered it, but
yeah, no, I mean, my goal reallyis to grease the wheels on any
idea is and, and you know, justbe available and kind of embody
this concept that you actuallycan just do whatever you want.
You know, someone out there islooking for what you have. And
you know, by not acting on anidea or a passion, it's not only
(17:26):
a disservice to yourself andyour life, but it's a disservice
to those who, who, who arewaiting for someone like you to
come out. So I think that, youknow, I my business is built
around being available to kindof push those ideas from from
really idea to income and, andyeah, I'm around. So yeah, I
(17:46):
have a lot of new resourcescoming out in the next couple of
months. So those will beavailable. I'm making a lot of
it free. And yeah, that's prettymuch it.
Angela Bryant (17:56):
I love that. I love that. It's Yeah, we need to
be following those hunches anddoing the things that we're
thinking about so that theyYeah, so other people who are
searching for that thing canabsolutely find it. So where can
people find out more about you?
Alina Scarcella (18:11):
Probably my website is the best place to go.
It's Alina scarcella.com. Andthen I am kind of a social media
monogamist. So I hang out moston Instagram. So it's Alina dot
Scarcella on Instagram. Andyeah, those are the two places.
Angela Bryant (18:29):
Fine, thank you, we will make sure that we add
all those links to the shownotes. And those notes are
always available on Angelrated.com forward slash podcast
so you can find the latestepisode there and any
information to link to Alina. Sothank you ever so much for your
time. It's been great to hearmore about you and what lights
you up and what you'repassionate about.
Alina Scarcella (18:50):
Yes, it was a pleasure. It was so so nice
speaking with you. So thank you.
Angela Bryant (18:55):
Fantastic. So thank you for your time. And if
everyone who's listening if youenjoyed this episode, obviously
I'd love you to subscribe to theshow, and to leave a review on
your favorite podcast platform.
And don't forget to share thisepisode with your online
business friends. The AngelRated Show is brought to you by
Angel Rated the independentdirectory and review site for
all the products courses andservices used by online business
(19:18):
owners. It's the best place tofind the perfect product for the
next stage of your business orpersonal growth. Learn more and
list your business free ofcharge at Angel rated.com
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