September 8, 2021 • 27 mins
Viv Guy is a born entrepreneur. She set up her first award winning business from scratch at the age of 22, growing it to a turnover of £1.5 million. Viv has learnt what it is to grow a successful and profitable business from scratch, not once but three times.
Viv’s continued determination is now focused on helping service-based business owners to get consistent clients and build their businesses in a totally feel good, ‘aligned’ way, whilst working just 20 hours a week.
She is passionate about entrepreneurs creating businesses and lives that feel great and include the 'feel good focus' that is too often missing in the hustle of life as an entrepreneur (especially in those first few years).
In this episode, we talk about:
- How her parents inspired her first business (01:33)
- Why corporate escapees need the most support (04:07)
- Building a business without crazy hours (08:00)
- The chicken lady’s key values (11:13)
- What her daughter taught her (14:14)
- Listening to your intuition to be who you are (18:24)
- How to reverse engineer your life (21:42)
“Life becomes a whole lot more fulfilling, when you stop trying to please everybody else, and you actually start pleasing yourself, by really tapping into what's going on inside.”
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Links mentioned in this episode
Find Viv Guy on Angel Rated:
- 1:1 Coaching
- Free Business Boost Bundle (until 15 Sep 21)
- Premium Business Boost Bundle (until 15 Sep 21)
Connect with Viv Guy:
- Website
- What's You Marketing Superpower? quiz
- Focus for Freedom & Finance masterclass
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Angela Bryant (00:08):
Welcome, I'm Angela Bryant, and you're
listening to The Angel RatedShow, where we have inspiring
conversations with the peoplebehind the products and services
most often used by onlinebusiness owners. On the show,
you'll hear how their personalbeliefs and values have
influenced their businesses. Ifyou're an online entrepreneur
who wants to know about theintegrity and impact of the
(00:28):
businesses you're buying from,then this is the show for you.
So Hello, and welcome to thisepisode of The Angel Rated Show.
With me today, I have Viv Guy.
So Viv is a born entrepreneur,which I love the sound of that.
And she set up her first awardwinning business from scratch at
the age of 22. And grew it to aturnover of one and a half
(00:51):
million. So Viv has reallylearned what it takes to grow a
successful and profitablebusiness from scratch not once
but three times. So we need tohear about this to start with
Viv tell us. Tell us aboutyourself, your business and the
business you're doing now andwhat this first business was
that you grew at the age of 22.
Viv Guy (01:13):
sure thing Angela thank you very much for having me here
today. Gosh, 22 seems likeforever ago. Well, it was
forever ago. Yeah. You know,it's like when you're in your
early 20s. And you're so selfassured and confident and
absolutely clueless really. Soyou go into something and not
really know what to expect. Soyeah, I decided at the age of
(01:34):
22, I'd finished uni I wasworking I'd studied drama and
English, was working with atouring Theatre Company, and
they sat down to do theirbusiness plan. They're like, we
want everyone to be involved andhave their input. And they were
like, what's everyone want todo. And I was like, I really
want to work with young peoplewho were like, really disengaged
for life, from mainstreameducation, you know, really sort
of suffering with socialemotional difficulties, because
(01:57):
my mom and dad have fosteredThis is where this came from.
I've seen a lot of young peoplecome through struggling with
mainstream education. But butgreat human beings, you know,
but just couldn't kind of focusand concentrate. And they were
like, Oh, no, no, no, no, wedon't want to do that at all.
It's not was not for us. Okay,and that was it, I was like, I'm
gonna go out and do something,because there's nobody doing
this up in the north, you know,way back when, and, and so I
(02:21):
approached a couple of pupilreferral units for young people
excluded from mainstreameducation, started going in and
delivering alternative educationclasses, sort of really creative
based classes, and gettingamazing results. And so you
know, referrals, word of mouth,within that education networks
spread. And lo and behold, myfirst business was born. And
(02:43):
then it grew and grew. And sothe referrals, and then I
started doing a lot of work withyoung people with additional
needs, and complex health needs,you know, disabilities, so on so
forth, and doing sort ofcreative schemes for those young
people, and then ended upbecoming a specialist college
for young adults 19 to 25, whoYeah, so evolved and evolved to
(03:08):
a very creative base. Again,there was nothing for these
these young people, they werekind of finishing education at
19. And that was it going intothis like black hole. So it was
whenever anyone said, there'snothing, you know, there's a
need, and there's nothing I feellike I can fill that I can help,
you know, and so it's alwaysthis evolution of helping young
people to, to fulfill theirpotential, you know, and that's
(03:30):
very much what's led me, youknow, and what I do today, which
is not obviously at the samesame line of work, not with
young people, no, no, I workwith grownups now. And
entrepreneurs, but allowingpeople to really find and
fulfill their potential. Andthat's been the driver
throughout everything I do. AndI guess the passion that sits
behind it all is you know,helping people unlock what
(03:51):
maybe, you know, is inside orfind the way you to kind of get
unstuck, to reach that thatplace they want to get to
Angela Bryant (04:01):
So tell us a bit more then about what that looks
like now what that what thatwork is at the moment.
Viv Guy (04:07):
So that work now is coaching. So I do a lot of one
to one coaching. I've got agreat program coming out in in
October time. Very much aroundhelping people who are
entrepreneurs, and many, many,many of them being corporate
escapees who have kind of gone Iready to have more freedom and
(04:28):
you know, high achievingcorporate escapees who've gone
Yep, I need to stop working 60to 80 hours a week. I want to
work for myself, I want to dothis thing that I'm passionate
about. You know, I work with alot of coaches with a lot of
therapists and people like that.
And they've kind of gone sothey've got this vision of this
amazing life as an entrepreneur,leave corporate come into
entrepreneurship and go, Oh,it's not quite working as I'd
(04:50):
hoped. I love the bit I do. Youknow, I love my coaching and my
therapy, whatever it might be,but the rest of it is hard and I
don't know what's broken and Idon't know how to fix it and I
don't know how to make thisthing work. You know, and I
don't have departments, I cannow offload all these tasks to
you as I did you know, when Iwas a senior manager in
corporate, so it's not so I verymuch work with and get dubbed a
(05:11):
lot, the clarity coach, I'm ahigh performance business, a
business coach. But, you know,fundamentally people call me the
clarity coach, because I am thatperson that can kind of look at
what's going on and help youidentify what's not working, and
maybe why it's not working. Andwhat's working really well, you
know how to do more of that,because sometimes it is so
(05:33):
close, it's like, you're on thathamster wheel, you just going
round and round and round, andyou just don't know can't get
off. And that kind of stop tostep back and really kind of
take that sort of bigger view ofwhy it's not working. So really
help people figure out how tomake it work, and then how to do
it in a way that would likefeels really good, because so
often, again, we kind of comeinto, into sort of, you know,
(05:54):
the entrepreneurial onlineworld, we'd look around, and we
are so influenced by, you know,by by people, you know, multi
678 figure business coaches thatare out there, you know, and a
lot of these entrepreneurs havevery cookie cutter approaches,
you know, courses, becausethat's how you do things, the
(06:14):
scaling, but you know, what, somany people coming into the
online world and go down, I haveto do business in this way I
have to market in this way,because that's the only way. And
actually, you know, we're veryblinkered that, that, that we
have to do things in a certainway. So I help people realise
there are a multitude of ways todo things, you know, and, you
know, to actually just takeelements of what you like, and
(06:38):
find what works for you and whatfeels aligned to you. Because
only when people work in a fullyaligned way that they actually
are going to achieve the resultsthey want. Because the energy's
in the right place, they aremore productive, and it's the
way to actually start working alot less hours.
Angela Bryant (06:58):
That sounds like the Holy Grail. It sounds
fantastic.
Viv Guy (07:02):
You just don't see it.
Sometimes when you're so closeto things, you know, you just
can't sometimes see it. And it'soften and why do coaches have
coaches? Because we need that,you know, we all need that
outside perspective sometimes,to see and you know, and
sometimes, you know, there'sdifferent things, sometimes
people need permission. Sosometimes it is just like being
able to reframe things in adifferent way that you maybe you
don't think of in your own way.
(07:23):
So, you know, I think it's soimportant to have that.
Angela Bryant (07:26):
Absolutely, and as a corporate escapee that just
that myself, that idea of Yeah,coming out, and just suddenly
being the person that doeseverything, and just doing all
on your own and not havinganyone around you and no one's
bounce ideas off, and no teamand no other support it Yeah,
it's, it can be a really lonelyplace, and getting any outside
(07:46):
help for that is really, reallyuseful. So tell us what you
really want to be sort of whatlegacy you want to create from
your business or what you wantto be known for in your
lifetime, what what's motivatingyou to keep going.
Viv Guy (08:00):
The big thing for me is I'm very, very passionate the
thing, the legacy actually is toto enable, and, I guess, help
entrepreneurs to realise thatthey can build a business
without working crazy longhours. And that's what I want
people to work less hoursbecause I think as a society,
(08:22):
you know, we work, you know,whether you're employed or self
employed, we work too manyhours, you know, we don't have
enough downtime. And there areso many pressures on us, you
know, it now in the 21stcentury, to just be doing doing
doing all the time. Andactually, you know, which is
fantastic in some ways, but Ithink there needs to be a lot
more time to be with loved onesto do recreational activities.
(08:44):
And there's just more and moredemands of work. And because of
smartphones, you know, we're onour phones, when we're when
we're home from work, we'restill working, we're still
picking up our emails, stillchecking in still the office,
they're still on call, you know,so my passion is to actually
help you know, is to create asociety where we work a lot less
hours, and we, you know, weactually enjoy living our lives
(09:05):
and we're not sort of beholdento, to work and, you know, I'm
not saying you shouldn't lovewhat you do, and that you're not
driven to want to work a lot ofhours as entrepreneurs, I love
what I do. But actually, youknow, we become better
entrepreneurs when we work lessbecause it's actually our
creativity, you know, creativejuices can flow, you know, we
(09:26):
become more productive when wehave time away from work and we
have like relationships andrecreation and that time to kind
of recover and have that respiteand rejuvenate. So, yeah, so
that is a big that is my likedriving forces to kind of
educate people but it's possiblebecause, you know, those that
the beliefs within our, oursociety and culture around, you
(09:48):
know, work hours versus earningpotential are so, so misaligned
in and yeah, there's a lot ofeducation to be done there
around that and that comes fromyou know, from from the start of
our, our careers. If not beforethat, you know into I sort of
school and education systembackfilling the time that we
were there. So yeah, so very,very sort of swift beliefs that
(10:10):
need to be, you know, changedfor many of us. And I was a
person, no first business 60 to80 hour weeks, and did it and
it's, you know, it's nothealthy.
Angela Bryant (10:20):
No, and when there's an awful lot, as you
say, we need to unlearn there.
Because we have probablyIndustrial Revolution onwards,
in the UK, especially, we'vebeen in that mindset of
exchanging our Yeah, our livesfor a paycheck, and just doing
it based on the number of hourswe can force ourselves to do and
keep pushing forwards, which isnot a good way to be living our
lives to so that they can, youknow, we need them full of
(10:44):
beauty and fun and relationshipsand all the other good things
that are out there. So when youwere talking about that very
first business that you created,obviously, there's a real
passion, they're around peoplenot in mainstream education,
people don't have some of thoseeducational advantages that
others have. What other causesor things are you passionate
about? Are there particularcharities that you support? Or
(11:05):
give to tell us about what sortof lights you up on that side of
things?
Viv Guy (11:13):
Well, if anyone ever tunes into my social media, you
will see that I absolutely a bitchicken crazy. I'm like the
chicken lady. I rescue chickens.
So chickens ex battery hens comeand live at my house. So I have
my girls. But my two daughtershave named after Disney
characters, this this latestbrood of them. So yeah, they're
(11:37):
getting they're getting funnames. They've got amazing
personalities. And yeah, you'lloften find if I'm appearing on
videos and things outside thechickens are in there featuring
and yeah, become a big talkingpoint, I often get people
messaging me said we loved thechickens. So rescue rescue in
hens is a big, big thing ofmine, you know, and I'm very
(11:58):
sort of against anti anti sortof battery hens, and very much
around sort of free range. Andyeah, really kind of thinking
about where our food comes fromyou, then you'll find that I've
got my veggie patch at home, I'mnot saying I can't sustain this
for the whole year, you know, Idon't have to buy veggies, but
(12:19):
you know, very much sort ofeducation around where foods
coming from for my own childrenas well. You know, understanding
about, you know, where our foodcomes from, in terms of sort of
our meat produce, and how thathappens. You know, my kids are
really like, well, self selfaware, you know, around, like
how that that process happens.
(12:42):
And I think, you know, that'sreally important, but to
understand that actually, youknow, if not that we eat our
chickens for eggs, for eggs, butyou know, that if you, you know,
you need to treat things well.
And we, you know, we have tokind of nurture things for them
to actually grow. And we, youknow, we shouldn't put sort of
animals, certainly animals inpositions of, you know, lives,
(13:03):
lives of suffering. And I guessthat, again, relates back to
sort of my whole passion aroundbusiness, you know, don't
suffer, you know, this life isnow sort of live it now and
embrace it. So maybe that'swhere the whole link comes, you
know, the love of hens and sortof really rescuing them and
giving them a quality of lifethat they truly deserve. You
know,
Angela Bryant (13:25):
I love it. That was not I have not seen your
social media, probably bad on mypart. But I was not expecting
that answer. I absolutely loveit. That's, I just think that
idea of raising people to beaware of their food provenance
and just yeah, where everythingcomes from is incredibly
important in Yeah, where we aretoday with our food production
systems. Yeah, really, reallyimportant. I love that. So tell
(13:49):
me something about Have you gotsort of a biggest failure or
worse moment in your career thatyou would like to share?
Viv Guy (13:57):
Oh, biggest failure? or worst moment? Oh, I say one of
my biggest failure I'm surethere's millions you're kind of
blind to the back of your mindthere. You know what I think I
just don't look at things asfailures. I see them as
(14:19):
learnings. I think that's thebig thing. That's probably why
nothing leaps out. I think thesort of the biggest, biggest
moment for me was was was when Ihad my my kids and I'd gone from
a business that was very much myfirst business referral base to
an online business with with mysecond business, which was brand
photography. And, and I rememberlike listening to all of that
(14:43):
noise in the online world, youmust do this. You have to do
that. And so I was totallysucked into you know, it's got
to be on line. I've got to havemy phone literally attached is
like my third limb. And I'm notthat person. You know, I think
my first mobile phone was like20 you know, the for me like
phones are kind of functionalthings. I don't want to be on
social media all the time. It'snot my jam. But you know, I felt
(15:05):
like I had to be in a member,you know, my oldest daughter was
was saying to me she was she wasperforming for us go and trying
to dress up as a princess and goMommy, mommy Look at me or a
princess. And I was sat thereand I was on my phone. Going.
Yeah, yeah. Lovely. hadn't evenlooked up to mommy, mommy. No,
look at me. Yeah, yeah, you lookgreat, darling. And then I
looked. And then she said,Mommy, Mommy, look at me. And
(15:27):
she pushed my mobile phone downand lifted my chin up. So please
look at me, Mommy, I'm aprincess. I was like, Well, now
that was my biggest moment, liketurning point in my life where
it was like that, you know,boundaries, balance, things have
got to change. And that was sothat was the big moment of
actually, you know, you therehas there's there's more to life
than just being on call all thetime, which I'd spent my entire,
(15:50):
like, first business doing, andthen was carrying those same
habits and the same beliefs intomy second business. So yeah,
that was like a big, you know, Isay, you could say, a mum
failing. But again, it was asort of a mon learning and a
massive sort of pivotal momentin my life really into very much
(16:11):
changed the way I do business.
Angela Bryant (16:14):
Completely great.
And all of these things. It'salways about what is the
learning that comes out of theback of that. And how can you
pivot your business or changesomething about how you work and
what you do to make the most ofwhat you've what you've learned
from there? Yeah. So I'minterested if you weren't doing
what you're doing now, if you'vegot another career that you
would have pursued, it soundslike you've already done quite a
few different things. But do youthink is there anything else out
(16:36):
there that you haven't triedthat you have always wanted to
try?
Viv Guy (16:41):
Oh, I always joke that I'd love to be an estate agent,
but like, a high end estateagent, just because I love going
and having a nose round really,really? Like I'm talking like
amazing, multimillion pound anddollar homes. Yeah. So I say I
probably be bored after a week,but I just loved the idea of
(17:02):
going and having a really goodnose around other people's
houses. You know, that thosekind of dream Dream homes, that
kind of fantasy homes. Sopossibly an estate agent. But if
not, you know, I always I alwayshad a part of me that fancied
medicine, but I sucked at maths.
So I was never going down themedicine route. Which is
(17:24):
interesting, because both of mysisters are nurses, actually. So
you know, there's obviously thatthat that streak is in the
family that But yeah, I didfancy sort of being a doctor at
one point. But I said, I'm notsure. Again, that would be
really my true calling.
Angela Bryant (17:41):
I don't think they get to choose short hours.
And
Viv Guy (17:48):
yeah, probably my accountant, my accountability
buddy is, actually, a doctor,who's now an entrepreneur with
our own business, in sort ofoccupational health and
wellbeing for doctors, becauseof the stress and the hours that
they work, and so on and soforth. So, yeah, absolutely not
short working hours.
Angela Bryant (18:09):
No. So we've talked a bit about some of the
sort of causes and beliefs thatyou have, are there any other
sort of principles or values orways you'd live your life that
you, you know, that are reallyimportant to you?
Viv Guy (18:21):
And, yeah, I really believe that, you know, we
living in alignment, and this isa massive focu in my business,
but you know, living inalignment and integrity. So, you
know, we're so used to, youknow, and you'll know this
Angela coming from corporate,you know, when we set goals,
(18:43):
various sort of metric, monetarybase, like goals, you know,
within our society, and peoplelook around, and I was coaching
one of my clients recently, andshe was like, because, you know,
she's talking about this nextstep, and that she felt she had
to do this, because that's whatwas expected of her. And I was
like, but are you happy? whereyou are, yes, I'm happy, I'm
(19:05):
really happy doing what I donow. But I feel that like, I'm
seen as some sort of failure bynot taking another sort of
career progression, or step, Ithink, you know, we're afraid
to, to lean in and listen to, toour instincts, our intuition,
you know, about what feels goodand what feels right, because
(19:27):
we're so driven to have havepossessions or to be perceived
in certain way. We're soinfluenced by that, you know,
society and our our, you know,our community's impression of
us. And I think for me, likereally kind of saying, I am who
I am, you know, and accept mefor who I am, you know, or
don't, you know, that'sabsolutely fine. It's something
(19:50):
that you know, more more of usneed to embrace and it's a hard
thing, you know, I've been thereand I've done it and, and
actually, you know, life becomesa whole lot more Fulfilling,
when you stop trying to pleaseeverybody else, and you actually
start pleasing yourself, youknow, by really tapping into and
listening into, you know, what'sgoing on inside. And I sound
(20:11):
very woowoo and I'm not I'm avery strategic, very, very
practical person, but I, youknow, absolutely 100% believe
that, you know, to be productiveto, you know, to, to achieve and
to succeed, we have to reallyfollow, you know, our instincts
and our intuition, becausethat's, as I said, where when
our energies align, and we'reproductive, and we're in flow,
(20:33):
because there's only so longthat you can, you know, go at,
you know, corporate careers, forexample, how many of my clients
come to me having totally burntout and have like, major health
issues as a result of kind ofpushing and pushing and doing
and doing and be very good atwhat they do. But it's really
not aligned with them, you know,in the way they want to live
their lives in the long run. Soyeah, so I think that's the big,
(20:53):
the biggie for me is, you know,listen, listen to you, you know,
listen to your heart, put it inthat kind of way.
Angela Bryant (21:03):
It's interesting how especially people have come
from corporate this sort ofthat. People always say, sort
of, like, Oh, I'm really, youknow, practical and strategic
and non oo, and then talk aboutloads of really, we all do it.
And we're sort of merging themall and sort of bringing some of
the woo into the more practicalmainstream, which I think is
exactly what's needed. So. Sotell me, Is there one thing you
(21:29):
wish you'd known when you werefirst starting out in what
you're doing? And one thing thatyou want other people to know?
Viv Guy (21:41):
One thing I'd love people to know, yeah, I think
very much is, do you know what?
reverse engineer everything likereverse engineer your your life,
and put in the things that areimportant first, you know, don't
try and fit them aroundeverything else? Because that's
what we do. We kind of, youknow, get everything we kind of
(22:01):
put the, the careers first andthen trying to fit our family
and our hobbies and thingsaround that. And actually, what
is important what, what's goingto bring you joy today, you
know, it's a journal prompt, Ifound what you know, what would
bring me joy today. Andsometimes I like, hell, what
would bring me joy today, youknow, when I know that I've got
(22:21):
x, y, and Zed on my plate, andactually, you know, what, just
think about, what what could youbuild in, and it doesn't have to
be like, I'm going to go for afour hour, you know, dog walk or
anything like that, it couldjust be okay to spend five
minutes, you know, on the phoneto a friend haven't spoken to
for ages, I'm gonna spend fiveminutes painting my toenails,
because it's gonna make me feelgood, you know, or whatever it
(22:42):
might be. But you know, reallysort of design and build that
into your life, give yourselfand design your business, and
build your careers around thatand have those those non
negotiables. Because, again, youknow, we form habits, don't we,
and if we get into these, theseroutines of kind of going, I'll
do it when I'll do it in fiveyears, 10 years, or when I've
made X amount of money or reachthis, you know, go once you're
(23:05):
stuck in those habits of notprioritizing those important
elements of life, it's reallyhard to then start prioritizing
them.
Angela Bryant (23:16):
I absolutely love that. It's so interesting. We
were talking before we turnedthe camera, the recording on
about the fact that I was justfresh out the shower with wet
hair. And that is exactlybecause of what you've just
said. So I mean, one of mypassions is wild, outdoor
swimming. And I try and swim asmuch as I can. And I always put
all the work stuff in my diaryfirst, and then just try and
squeeze that little bit of timein between things were I can
(23:39):
rush down to the river and gofor a swim and get back in time
for the next thing. Obviously, Ididn't time it very well today.
But yeah, it's absolutely right.
I mean, if I reverse engineeredthat and put in, you know, clear
times to do that first off andthen built the work around that
then it would work just as well.
And it would be less stressfuland more enjoyable. So
absolutely true. So before wewrap up, is there anything else
(24:02):
that you'd like to share withlisteners anything else about
your business or Yeah, whatyou're up to? Do share?
Viv Guy (24:09):
Yeah, so in September, if you catch this before the
15th of September, I havesomething going out called the
business boost bundle to get yousort of back up energized,
raring to go in your businessafter summer break, if you're
off for summer, or taking somesome time off, which many people
are after a year of or more of alockdown. And this is an amazing
(24:32):
sort of partnership approach ofsome of the most amazing
entrepreneurs I know from acrossthe globe who have all
contributed free resources,trainings, workshops, courses,
and so on so forth into thisthis amazing bundle, it's worth
1000s of dollars. And it's therefor you up for grabs for free
just to sort of have all ofthose kind of how do I kind of
(24:54):
questions How do I do this? Howdo I you know, manage my sleep?
How do I sell you know, withease All those kinds of things
are in in this bundle for you tograb and get hold of kind of
find some amazing people outthere. So that's, that's coming
up in September. I've gotcapacity for some more one to
one clients late Septemberopening up so if you're
(25:16):
interested in one to ones pleasedo get in touch, drop me an
email and then in late October Ihave got my new group program
coming up called focus to 5kalthough I might call it
practical woo or strategic wooafter speaking today.
Angela Bryant (25:37):
Love that. I love that and where can people find
you?
Viv Guy (25:39):
You can find me at Vivguy.com on my website or over
on social media FacebookInstagram, just look up Viv Guy,
Instagram's Viv dot Guy, but VivGuy just look up Viv Guy and
I'll pop up somewhere.
Angela Bryant (25:56):
fantastic and we'll make sure obviously that
we put all those links into theshow notes. So thank you ever so
much for joining us Viv it'sbeen a real actually blast of
energy to talking to you today.
I've loved it Thanks for havingme. know You're very welcome.
And we've had slight sort ofYeah, in and out with some of
(26:16):
the audio and hopefully will besound great anyway and you will
get the the energy and the ideasbehind it even if the audio
isn't fantastic. So to read theshow notes from this episode,
you can go to Angel rated.comforward slash podcast. And if
you enjoyed this episode,obviously I would love you to
subscribe to the show, and toleave a review on your favorite
(26:38):
podcast platform and share thisepisode with anyone who you
think might benefit from Viv'sfantastic knowledge and
experience. The Angel Rated Showis brought to you by Angel Rated
independent directory and reviewsite for all the products
courses and services used byonline business owners. It's the
(26:58):
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business free of charge at Angelrated.com
Welcome, I'm Angela Bryant, and you're
listening to The Angel RatedShow, where we have inspiring
conversations with the peoplebehind the products and services
most often used by onlinebusiness owners. On the show,
you'll hear how their personalbeliefs and values have
influenced their businesses. Ifyou're an online entrepreneur
who wants to know about theintegrity and impact of the
(00:28):
businesses you're buying from,then this is the show for you.
So Hello, and welcome to thisepisode of The Angel Rated Show.
With me today, I have Viv Guy.
So Viv is a born entrepreneur,which I love the sound of that.
And she set up her first awardwinning business from scratch at
the age of 22. And grew it to aturnover of one and a half
(00:51):
million. So Viv has reallylearned what it takes to grow a
successful and profitablebusiness from scratch not once
but three times. So we need tohear about this to start with
Viv tell us. Tell us aboutyourself, your business and the
business you're doing now andwhat this first business was
that you grew at the age of 22.
Viv Guy (01:13):
sure thing Angela thank you very much for having me here
today. Gosh, 22 seems likeforever ago. Well, it was
forever ago. Yeah. You know,it's like when you're in your
early 20s. And you're so selfassured and confident and
absolutely clueless really. Soyou go into something and not
really know what to expect. Soyeah, I decided at the age of
(01:34):
22, I'd finished uni I wasworking I'd studied drama and
English, was working with atouring Theatre Company, and
they sat down to do theirbusiness plan. They're like, we
want everyone to be involved andhave their input. And they were
like, what's everyone want todo. And I was like, I really
want to work with young peoplewho were like, really disengaged
for life, from mainstreameducation, you know, really sort
of suffering with socialemotional difficulties, because
(01:57):
my mom and dad have fosteredThis is where this came from.
I've seen a lot of young peoplecome through struggling with
mainstream education. But butgreat human beings, you know,
but just couldn't kind of focusand concentrate. And they were
like, Oh, no, no, no, no, wedon't want to do that at all.
It's not was not for us. Okay,and that was it, I was like, I'm
gonna go out and do something,because there's nobody doing
this up in the north, you know,way back when, and, and so I
(02:21):
approached a couple of pupilreferral units for young people
excluded from mainstreameducation, started going in and
delivering alternative educationclasses, sort of really creative
based classes, and gettingamazing results. And so you
know, referrals, word of mouth,within that education networks
spread. And lo and behold, myfirst business was born. And
(02:43):
then it grew and grew. And sothe referrals, and then I
started doing a lot of work withyoung people with additional
needs, and complex health needs,you know, disabilities, so on so
forth, and doing sort ofcreative schemes for those young
people, and then ended upbecoming a specialist college
for young adults 19 to 25, whoYeah, so evolved and evolved to
(03:08):
a very creative base. Again,there was nothing for these
these young people, they werekind of finishing education at
19. And that was it going intothis like black hole. So it was
whenever anyone said, there'snothing, you know, there's a
need, and there's nothing I feellike I can fill that I can help,
you know, and so it's alwaysthis evolution of helping young
people to, to fulfill theirpotential, you know, and that's
(03:30):
very much what's led me, youknow, and what I do today, which
is not obviously at the samesame line of work, not with
young people, no, no, I workwith grownups now. And
entrepreneurs, but allowingpeople to really find and
fulfill their potential. Andthat's been the driver
throughout everything I do. AndI guess the passion that sits
behind it all is you know,helping people unlock what
(03:51):
maybe, you know, is inside orfind the way you to kind of get
unstuck, to reach that thatplace they want to get to
Angela Bryant (04:01):
So tell us a bit more then about what that looks
like now what that what thatwork is at the moment.
Viv Guy (04:07):
So that work now is coaching. So I do a lot of one
to one coaching. I've got agreat program coming out in in
October time. Very much aroundhelping people who are
entrepreneurs, and many, many,many of them being corporate
escapees who have kind of gone Iready to have more freedom and
(04:28):
you know, high achievingcorporate escapees who've gone
Yep, I need to stop working 60to 80 hours a week. I want to
work for myself, I want to dothis thing that I'm passionate
about. You know, I work with alot of coaches with a lot of
therapists and people like that.
And they've kind of gone sothey've got this vision of this
amazing life as an entrepreneur,leave corporate come into
entrepreneurship and go, Oh,it's not quite working as I'd
(04:50):
hoped. I love the bit I do. Youknow, I love my coaching and my
therapy, whatever it might be,but the rest of it is hard and I
don't know what's broken and Idon't know how to fix it and I
don't know how to make thisthing work. You know, and I
don't have departments, I cannow offload all these tasks to
you as I did you know, when Iwas a senior manager in
corporate, so it's not so I verymuch work with and get dubbed a
(05:11):
lot, the clarity coach, I'm ahigh performance business, a
business coach. But, you know,fundamentally people call me the
clarity coach, because I am thatperson that can kind of look at
what's going on and help youidentify what's not working, and
maybe why it's not working. Andwhat's working really well, you
know how to do more of that,because sometimes it is so
(05:33):
close, it's like, you're on thathamster wheel, you just going
round and round and round, andyou just don't know can't get
off. And that kind of stop tostep back and really kind of
take that sort of bigger view ofwhy it's not working. So really
help people figure out how tomake it work, and then how to do
it in a way that would likefeels really good, because so
often, again, we kind of comeinto, into sort of, you know,
(05:54):
the entrepreneurial onlineworld, we'd look around, and we
are so influenced by, you know,by by people, you know, multi
678 figure business coaches thatare out there, you know, and a
lot of these entrepreneurs havevery cookie cutter approaches,
you know, courses, becausethat's how you do things, the
(06:14):
scaling, but you know, what, somany people coming into the
online world and go down, I haveto do business in this way I
have to market in this way,because that's the only way. And
actually, you know, we're veryblinkered that, that, that we
have to do things in a certainway. So I help people realise
there are a multitude of ways todo things, you know, and, you
know, to actually just takeelements of what you like, and
(06:38):
find what works for you and whatfeels aligned to you. Because
only when people work in a fullyaligned way that they actually
are going to achieve the resultsthey want. Because the energy's
in the right place, they aremore productive, and it's the
way to actually start working alot less hours.
Angela Bryant (06:58):
That sounds like the Holy Grail. It sounds
fantastic.
Viv Guy (07:02):
You just don't see it.
Sometimes when you're so closeto things, you know, you just
can't sometimes see it. And it'soften and why do coaches have
coaches? Because we need that,you know, we all need that
outside perspective sometimes,to see and you know, and
sometimes, you know, there'sdifferent things, sometimes
people need permission. Sosometimes it is just like being
able to reframe things in adifferent way that you maybe you
don't think of in your own way.
(07:23):
So, you know, I think it's soimportant to have that.
Angela Bryant (07:26):
Absolutely, and as a corporate escapee that just
that myself, that idea of Yeah,coming out, and just suddenly
being the person that doeseverything, and just doing all
on your own and not havinganyone around you and no one's
bounce ideas off, and no teamand no other support it Yeah,
it's, it can be a really lonelyplace, and getting any outside
(07:46):
help for that is really, reallyuseful. So tell us what you
really want to be sort of whatlegacy you want to create from
your business or what you wantto be known for in your
lifetime, what what's motivatingyou to keep going.
Viv Guy (08:00):
The big thing for me is I'm very, very passionate the
thing, the legacy actually is toto enable, and, I guess, help
entrepreneurs to realise thatthey can build a business
without working crazy longhours. And that's what I want
people to work less hoursbecause I think as a society,
(08:22):
you know, we work, you know,whether you're employed or self
employed, we work too manyhours, you know, we don't have
enough downtime. And there areso many pressures on us, you
know, it now in the 21stcentury, to just be doing doing
doing all the time. Andactually, you know, which is
fantastic in some ways, but Ithink there needs to be a lot
more time to be with loved onesto do recreational activities.
(08:44):
And there's just more and moredemands of work. And because of
smartphones, you know, we're onour phones, when we're when
we're home from work, we'restill working, we're still
picking up our emails, stillchecking in still the office,
they're still on call, you know,so my passion is to actually
help you know, is to create asociety where we work a lot less
hours, and we, you know, weactually enjoy living our lives
(09:05):
and we're not sort of beholdento, to work and, you know, I'm
not saying you shouldn't lovewhat you do, and that you're not
driven to want to work a lot ofhours as entrepreneurs, I love
what I do. But actually, youknow, we become better
entrepreneurs when we work lessbecause it's actually our
creativity, you know, creativejuices can flow, you know, we
(09:26):
become more productive when wehave time away from work and we
have like relationships andrecreation and that time to kind
of recover and have that respiteand rejuvenate. So, yeah, so
that is a big that is my likedriving forces to kind of
educate people but it's possiblebecause, you know, those that
the beliefs within our, oursociety and culture around, you
(09:48):
know, work hours versus earningpotential are so, so misaligned
in and yeah, there's a lot ofeducation to be done there
around that and that comes fromyou know, from from the start of
our, our careers. If not beforethat, you know into I sort of
school and education systembackfilling the time that we
were there. So yeah, so very,very sort of swift beliefs that
(10:10):
need to be, you know, changedfor many of us. And I was a
person, no first business 60 to80 hour weeks, and did it and
it's, you know, it's nothealthy.
Angela Bryant (10:20):
No, and when there's an awful lot, as you
say, we need to unlearn there.
Because we have probablyIndustrial Revolution onwards,
in the UK, especially, we'vebeen in that mindset of
exchanging our Yeah, our livesfor a paycheck, and just doing
it based on the number of hourswe can force ourselves to do and
keep pushing forwards, which isnot a good way to be living our
lives to so that they can, youknow, we need them full of
(10:44):
beauty and fun and relationshipsand all the other good things
that are out there. So when youwere talking about that very
first business that you created,obviously, there's a real
passion, they're around peoplenot in mainstream education,
people don't have some of thoseeducational advantages that
others have. What other causesor things are you passionate
about? Are there particularcharities that you support? Or
(11:05):
give to tell us about what sortof lights you up on that side of
things?
Viv Guy (11:13):
Well, if anyone ever tunes into my social media, you
will see that I absolutely a bitchicken crazy. I'm like the
chicken lady. I rescue chickens.
So chickens ex battery hens comeand live at my house. So I have
my girls. But my two daughtershave named after Disney
characters, this this latestbrood of them. So yeah, they're
(11:37):
getting they're getting funnames. They've got amazing
personalities. And yeah, you'lloften find if I'm appearing on
videos and things outside thechickens are in there featuring
and yeah, become a big talkingpoint, I often get people
messaging me said we loved thechickens. So rescue rescue in
hens is a big, big thing ofmine, you know, and I'm very
(11:58):
sort of against anti anti sortof battery hens, and very much
around sort of free range. Andyeah, really kind of thinking
about where our food comes fromyou, then you'll find that I've
got my veggie patch at home, I'mnot saying I can't sustain this
for the whole year, you know, Idon't have to buy veggies, but
(12:19):
you know, very much sort ofeducation around where foods
coming from for my own childrenas well. You know, understanding
about, you know, where our foodcomes from, in terms of sort of
our meat produce, and how thathappens. You know, my kids are
really like, well, self selfaware, you know, around, like
how that that process happens.
(12:42):
And I think, you know, that'sreally important, but to
understand that actually, youknow, if not that we eat our
chickens for eggs, for eggs, butyou know, that if you, you know,
you need to treat things well.
And we, you know, we have tokind of nurture things for them
to actually grow. And we, youknow, we shouldn't put sort of
animals, certainly animals inpositions of, you know, lives,
(13:03):
lives of suffering. And I guessthat, again, relates back to
sort of my whole passion aroundbusiness, you know, don't
suffer, you know, this life isnow sort of live it now and
embrace it. So maybe that'swhere the whole link comes, you
know, the love of hens and sortof really rescuing them and
giving them a quality of lifethat they truly deserve. You
know,
Angela Bryant (13:25):
I love it. That was not I have not seen your
social media, probably bad on mypart. But I was not expecting
that answer. I absolutely loveit. That's, I just think that
idea of raising people to beaware of their food provenance
and just yeah, where everythingcomes from is incredibly
important in Yeah, where we aretoday with our food production
systems. Yeah, really, reallyimportant. I love that. So tell
(13:49):
me something about Have you gotsort of a biggest failure or
worse moment in your career thatyou would like to share?
Viv Guy (13:57):
Oh, biggest failure? or worst moment? Oh, I say one of
my biggest failure I'm surethere's millions you're kind of
blind to the back of your mindthere. You know what I think I
just don't look at things asfailures. I see them as
(14:19):
learnings. I think that's thebig thing. That's probably why
nothing leaps out. I think thesort of the biggest, biggest
moment for me was was was when Ihad my my kids and I'd gone from
a business that was very much myfirst business referral base to
an online business with with mysecond business, which was brand
photography. And, and I rememberlike listening to all of that
(14:43):
noise in the online world, youmust do this. You have to do
that. And so I was totallysucked into you know, it's got
to be on line. I've got to havemy phone literally attached is
like my third limb. And I'm notthat person. You know, I think
my first mobile phone was like20 you know, the for me like
phones are kind of functionalthings. I don't want to be on
social media all the time. It'snot my jam. But you know, I felt
(15:05):
like I had to be in a member,you know, my oldest daughter was
was saying to me she was she wasperforming for us go and trying
to dress up as a princess and goMommy, mommy Look at me or a
princess. And I was sat thereand I was on my phone. Going.
Yeah, yeah. Lovely. hadn't evenlooked up to mommy, mommy. No,
look at me. Yeah, yeah, you lookgreat, darling. And then I
looked. And then she said,Mommy, Mommy, look at me. And
(15:27):
she pushed my mobile phone downand lifted my chin up. So please
look at me, Mommy, I'm aprincess. I was like, Well, now
that was my biggest moment, liketurning point in my life where
it was like that, you know,boundaries, balance, things have
got to change. And that was sothat was the big moment of
actually, you know, you therehas there's there's more to life
than just being on call all thetime, which I'd spent my entire,
(15:50):
like, first business doing, andthen was carrying those same
habits and the same beliefs intomy second business. So yeah,
that was like a big, you know, Isay, you could say, a mum
failing. But again, it was asort of a mon learning and a
massive sort of pivotal momentin my life really into very much
(16:11):
changed the way I do business.
Angela Bryant (16:14):
Completely great.
And all of these things. It'salways about what is the
learning that comes out of theback of that. And how can you
pivot your business or changesomething about how you work and
what you do to make the most ofwhat you've what you've learned
from there? Yeah. So I'minterested if you weren't doing
what you're doing now, if you'vegot another career that you
would have pursued, it soundslike you've already done quite a
few different things. But do youthink is there anything else out
(16:36):
there that you haven't triedthat you have always wanted to
try?
Viv Guy (16:41):
Oh, I always joke that I'd love to be an estate agent,
but like, a high end estateagent, just because I love going
and having a nose round really,really? Like I'm talking like
amazing, multimillion pound anddollar homes. Yeah. So I say I
probably be bored after a week,but I just loved the idea of
(17:02):
going and having a really goodnose around other people's
houses. You know, that thosekind of dream Dream homes, that
kind of fantasy homes. Sopossibly an estate agent. But if
not, you know, I always I alwayshad a part of me that fancied
medicine, but I sucked at maths.
So I was never going down themedicine route. Which is
(17:24):
interesting, because both of mysisters are nurses, actually. So
you know, there's obviously thatthat that streak is in the
family that But yeah, I didfancy sort of being a doctor at
one point. But I said, I'm notsure. Again, that would be
really my true calling.
Angela Bryant (17:41):
I don't think they get to choose short hours.
And
Viv Guy (17:48):
yeah, probably my accountant, my accountability
buddy is, actually, a doctor,who's now an entrepreneur with
our own business, in sort ofoccupational health and
wellbeing for doctors, becauseof the stress and the hours that
they work, and so on and soforth. So, yeah, absolutely not
short working hours.
Angela Bryant (18:09):
No. So we've talked a bit about some of the
sort of causes and beliefs thatyou have, are there any other
sort of principles or values orways you'd live your life that
you, you know, that are reallyimportant to you?
Viv Guy (18:21):
And, yeah, I really believe that, you know, we
living in alignment, and this isa massive focu in my business,
but you know, living inalignment and integrity. So, you
know, we're so used to, youknow, and you'll know this
Angela coming from corporate,you know, when we set goals,
(18:43):
various sort of metric, monetarybase, like goals, you know,
within our society, and peoplelook around, and I was coaching
one of my clients recently, andshe was like, because, you know,
she's talking about this nextstep, and that she felt she had
to do this, because that's whatwas expected of her. And I was
like, but are you happy? whereyou are, yes, I'm happy, I'm
(19:05):
really happy doing what I donow. But I feel that like, I'm
seen as some sort of failure bynot taking another sort of
career progression, or step, Ithink, you know, we're afraid
to, to lean in and listen to, toour instincts, our intuition,
you know, about what feels goodand what feels right, because
(19:27):
we're so driven to have havepossessions or to be perceived
in certain way. We're soinfluenced by that, you know,
society and our our, you know,our community's impression of
us. And I think for me, likereally kind of saying, I am who
I am, you know, and accept mefor who I am, you know, or
don't, you know, that'sabsolutely fine. It's something
(19:50):
that you know, more more of usneed to embrace and it's a hard
thing, you know, I've been thereand I've done it and, and
actually, you know, life becomesa whole lot more Fulfilling,
when you stop trying to pleaseeverybody else, and you actually
start pleasing yourself, youknow, by really tapping into and
listening into, you know, what'sgoing on inside. And I sound
(20:11):
very woowoo and I'm not I'm avery strategic, very, very
practical person, but I, youknow, absolutely 100% believe
that, you know, to be productiveto, you know, to, to achieve and
to succeed, we have to reallyfollow, you know, our instincts
and our intuition, becausethat's, as I said, where when
our energies align, and we'reproductive, and we're in flow,
(20:33):
because there's only so longthat you can, you know, go at,
you know, corporate careers, forexample, how many of my clients
come to me having totally burntout and have like, major health
issues as a result of kind ofpushing and pushing and doing
and doing and be very good atwhat they do. But it's really
not aligned with them, you know,in the way they want to live
their lives in the long run. Soyeah, so I think that's the big,
(20:53):
the biggie for me is, you know,listen, listen to you, you know,
listen to your heart, put it inthat kind of way.
Angela Bryant (21:03):
It's interesting how especially people have come
from corporate this sort ofthat. People always say, sort
of, like, Oh, I'm really, youknow, practical and strategic
and non oo, and then talk aboutloads of really, we all do it.
And we're sort of merging themall and sort of bringing some of
the woo into the more practicalmainstream, which I think is
exactly what's needed. So. Sotell me, Is there one thing you
(21:29):
wish you'd known when you werefirst starting out in what
you're doing? And one thing thatyou want other people to know?
Viv Guy (21:41):
One thing I'd love people to know, yeah, I think
very much is, do you know what?
reverse engineer everything likereverse engineer your your life,
and put in the things that areimportant first, you know, don't
try and fit them aroundeverything else? Because that's
what we do. We kind of, youknow, get everything we kind of
(22:01):
put the, the careers first andthen trying to fit our family
and our hobbies and thingsaround that. And actually, what
is important what, what's goingto bring you joy today, you
know, it's a journal prompt, Ifound what you know, what would
bring me joy today. Andsometimes I like, hell, what
would bring me joy today, youknow, when I know that I've got
(22:21):
x, y, and Zed on my plate, andactually, you know, what, just
think about, what what could youbuild in, and it doesn't have to
be like, I'm going to go for afour hour, you know, dog walk or
anything like that, it couldjust be okay to spend five
minutes, you know, on the phoneto a friend haven't spoken to
for ages, I'm gonna spend fiveminutes painting my toenails,
because it's gonna make me feelgood, you know, or whatever it
(22:42):
might be. But you know, reallysort of design and build that
into your life, give yourselfand design your business, and
build your careers around thatand have those those non
negotiables. Because, again, youknow, we form habits, don't we,
and if we get into these, theseroutines of kind of going, I'll
do it when I'll do it in fiveyears, 10 years, or when I've
made X amount of money or reachthis, you know, go once you're
(23:05):
stuck in those habits of notprioritizing those important
elements of life, it's reallyhard to then start prioritizing
them.
Angela Bryant (23:16):
I absolutely love that. It's so interesting. We
were talking before we turnedthe camera, the recording on
about the fact that I was justfresh out the shower with wet
hair. And that is exactlybecause of what you've just
said. So I mean, one of mypassions is wild, outdoor
swimming. And I try and swim asmuch as I can. And I always put
all the work stuff in my diaryfirst, and then just try and
squeeze that little bit of timein between things were I can
(23:39):
rush down to the river and gofor a swim and get back in time
for the next thing. Obviously, Ididn't time it very well today.
But yeah, it's absolutely right.
I mean, if I reverse engineeredthat and put in, you know, clear
times to do that first off andthen built the work around that
then it would work just as well.
And it would be less stressfuland more enjoyable. So
absolutely true. So before wewrap up, is there anything else
(24:02):
that you'd like to share withlisteners anything else about
your business or Yeah, whatyou're up to? Do share?
Viv Guy (24:09):
Yeah, so in September, if you catch this before the
15th of September, I havesomething going out called the
business boost bundle to get yousort of back up energized,
raring to go in your businessafter summer break, if you're
off for summer, or taking somesome time off, which many people
are after a year of or more of alockdown. And this is an amazing
(24:32):
sort of partnership approach ofsome of the most amazing
entrepreneurs I know from acrossthe globe who have all
contributed free resources,trainings, workshops, courses,
and so on so forth into thisthis amazing bundle, it's worth
1000s of dollars. And it's therefor you up for grabs for free
just to sort of have all ofthose kind of how do I kind of
(24:54):
questions How do I do this? Howdo I you know, manage my sleep?
How do I sell you know, withease All those kinds of things
are in in this bundle for you tograb and get hold of kind of
find some amazing people outthere. So that's, that's coming
up in September. I've gotcapacity for some more one to
one clients late Septemberopening up so if you're
(25:16):
interested in one to ones pleasedo get in touch, drop me an
email and then in late October Ihave got my new group program
coming up called focus to 5kalthough I might call it
practical woo or strategic wooafter speaking today.
Angela Bryant (25:37):
Love that. I love that and where can people find
you?
Viv Guy (25:39):
You can find me at Vivguy.com on my website or over
on social media FacebookInstagram, just look up Viv Guy,
Instagram's Viv dot Guy, but VivGuy just look up Viv Guy and
I'll pop up somewhere.
Angela Bryant (25:56):
fantastic and we'll make sure obviously that
we put all those links into theshow notes. So thank you ever so
much for joining us Viv it'sbeen a real actually blast of
energy to talking to you today.
I've loved it Thanks for havingme. know You're very welcome.
And we've had slight sort ofYeah, in and out with some of
(26:16):
the audio and hopefully will besound great anyway and you will
get the the energy and the ideasbehind it even if the audio
isn't fantastic. So to read theshow notes from this episode,
you can go to Angel rated.comforward slash podcast. And if
you enjoyed this episode,obviously I would love you to
subscribe to the show, and toleave a review on your favorite
(26:38):
podcast platform and share thisepisode with anyone who you
think might benefit from Viv'sfantastic knowledge and
experience. The Angel Rated Showis brought to you by Angel Rated
independent directory and reviewsite for all the products
courses and services used byonline business owners. It's the
(26:58):
best place to find the perfectproduct for the next stage of
your business or personalgrowth. Learn more and list your
business free of charge at Angelrated.com
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