Ready to revolutionize your approach to digital marketing? Discover the journey and insights of Alexis Guillen, founder of Leverage Digital Marketing, as he shares his incredible transformation from aiding small businesses in Brooklyn to leading roles in digital sales and advertising. Alexis opens up about the hurdles he faced in these positions and his driving force behind launching his own agency, giving him the reins over client connections and fulfillment methodologies.
Next, we dissect the art of crafting marketing strategies tuned to the unique needs of B2B and B2C enterprises. Alexis emphasizes the power of content creation for new businesses in establishing online authority. From tackling complex topics like poly B piping for homeowners to medical practices leveraging video content, learn actionable strategies to elevate your brand's online presence. Platforms like YouTube aren't just for entertainment; they're essential tools for enhancing search visibility and engagement.
We then tackle some of the biggest challenges in digital marketing, including the rise of AI in content creation and the importance of vetting AI-generated information. Alexis offers invaluable advice on maintaining the human touch that AI often lacks, underscoring the importance of reviews as social proof. Finally, we explore how sophisticated digital marketing strategies, such as display marketing and email campaigns, can foster significant business growth. With a compelling case study of a Boston attorney, see firsthand how optimizing website experiences and ad spend can lead to a surge in brand recognition and referrals. Don't miss this episode jam-packed with expert insights and actionable tips!
Alexis Guillen
Leverage Digital Marketing
Website: https://leverageroi.com
Phone: 954-715-1366
LinkedIn: https://www.linkedin.com/in/alexis-guillen-07691510/
THE ANGRY BILLER, powered by J3 Revenue Cycle Management
Phone: (954) 544-2706
Website: https://www.j3rcm.com/
LinkedIn: https://www.linkedin.com/company/the-angry-biller/
Production of Podcast: VISUALS BY MOMO
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