Cracker Barrel spent $700 million on a rebrand… and within a week, they had to run back to their old logo. Designers, this isn’t just a logo fail, it’s a brand disaster! It proves how dangerous it is when companies confuse modernization with progress.
Here’s the part that should sting: most graphic designers would have made the exact same mistake. Why? Because too many of us still think rebrands are about logos, not the bigger story brands are built on.
In this episode of The Angry Designer Podcast, we break down exactly what went wrong with Cracker Barrel’s rebrand and the lessons every designer needs to hear.
In this episode, you’ll discover:
- Why Cracker Barrel’s rebrand backlash proves logos aren’t the problem — branding is
- The 10 WORST times to update an old logo (and how to avoid the same mistake)
- How to tell if your rebrand should be an evolution… not a full-blown identity crisis
This isn’t about Cracker Barrel, it’s about you. Because if you think “design” alone is enough, you’re already on the wrong side of branding.
Stay Angry our Friends
–––––––––––
Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3
Want to see more?
See uncut episodes on our YouTube channel at youtube.com/theangrydesigner
Read our blog posts on our website TheAngryDesigner.com
Join in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.