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April 29, 2024 28 mins

About Bill: Bill Caton is the founder of Caton Commercial Real Estate Group with a background in the service industry spans more than 40 years.

Bill specializes in commercial development, farmland sales, 1031 exchanges, and commercial and industrial leasing and sales.

Past President and Board Member of the Northern Illinois Commercial Association of Realtors and is on the NICAR Board of Directors and Charter Chairman of NICAR's Commercial Global Business Council.

Bill is part of the Illinois Realtors (IR) where he has served as Chairman of the Commercial Committee and IR Global Committee and a member of the Global Working Group, the Public Policy & Government Affairs Member Involvement Group, and a major investor in the REALTORS Political Involvement Committee and a Commercial Committee member of NAR.


Summary

In this conversation, Bill Caton, founder of Caton Commercial, shares his journey from being an educator to becoming a successful real estate entrepreneur.

He discusses the importance of work ethic, consistency, and learning from failure. Bill also emphasizes the role of mentors in his life and the value of giving back to the community.

He provides insights into the changing landscape of education and the need for continuous learning.

Outside of real estate, Bill enjoys traveling, hunting, fishing, and spending time with family.

He recommends books like 'Rich Dad Poor Dad' and 'The Courage to Be Disliked'.

Finally, Bill offers three tips for those interested in entering the real estate industry: find a supportive company, focus on a specific asset class, and never stop learning.


Takeaways

Develop a strong work ethic through consistency and learning from failure.

Seek out mentors and coaches who can guide and support your journey.

Embrace change and continuously learn to adapt to the evolving real estate industry.

Find a company that provides education and support in the early stages of your real estate career.

Focus on a specific asset class to become an expert in that area.

Engage in activities outside of work to enjoy life and give back to the community.


Chapters

00:00 Introduction and Background

04:21 Lessons from Farming and Work Ethic

07:29 The Importance of Mentors

13:38 The Changing Landscape of Education

24:01 Recommended Books

25:45 Top Tips for Getting into Real Estate

28:36 Connecting with Bill Caton

29:59 Closing Remarks and Quote


Connect with Bill: https://www.catoncommercial.com/


Thanks for listening to the show! We hope you enjoyed the episode.


Do you know an apartment industry leader that should be a future guest?

Email: Jordan@waso.io

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