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August 20, 2024 47 mins

In this episode of the Arkatech Beatz Music Business Podcast, platinum producers Jugrnaut and Mike Trauma D dive deep into the seismic shifts currently rocking the music industry. With the landscape rapidly changing, artists and producers alike are finding themselves at a crossroads, faced with the challenge of adapting to new realities or being left behind.


We discuss the frustrations artists feel with streaming platforms, the growing appeal of going independent, and the need for producers to offer more than just beats to stand out in a crowded market. The conversation also touches on the declining sales in mainstream music and the impact of fraudulent streaming practices, prompting a discussion on the future of hip-hop and the potential rise of "adult contemporary" hip-hop as a genre.


Whether you're a seasoned artist or just starting, this episode is packed with insights on how to position yourself in this evolving industry, the importance of leveraging technology, and the critical role of understanding and connecting with your audience. Join us as we explore the current reset in the music business and share strategies to help you thrive in this new era.


Tune in to stay ahead of the curve and ensure your longevity in the music game!


For more information and resources to learn about the music business: https://arkatechbeatz.com/pages/arkatechbeatzpod


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