In this powerful episode, Karyne sits down with UK's Jamelia Donaldson, the brilliant founder of Treasure Tress, to discuss how she built a global hair care subscription brand rooted in representation, intention, and legacy. Together, they explore what it means to lead with curated confidence—from product development to purpose-driven leadership—and how Gen Z and Gen Alpha are reshaping the beauty economy.
📚 Book Pick: Jamelia recommends "10x Is Easier Than 2x" by Dan Sullivan & Dr. Benjamin Hardy, a guide to exponential thinking and how simplifying your focus can lead to extraordinary growth.
Key Takeaways:
* Why clarity and cultural context matter when building beauty brands
* How to scale authentically without losing soul
* The mindset shift from doing more to doing what matters most
* Building community as a form of capital
This episode is a must-listen for entrepreneurs ready to make bold, lasting impact.To connect with Jamelia Donaldson visit her at @treasuretress or @jameliaobsessed on Instagram, Tik Tok and www.treasuretress.co.uk
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