The Art of Sales with Art Sobczak

The Art of Sales with Art Sobczak

Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you’ll feel comfortable using, and that get the results you want. You’ll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.

Episodes

May 6, 2025 11 mins

Even top-performing sales pros feel it. Fear. Resistance. That creeping hesitation before hitting “send” or dialing the next number. In this honest, no-fluff episode, we’re talking straight about fear in sales—where it hides, how it disguises itself, and most importantly, how to stop letting it drive the bus.

You’ll learn:

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Think you’re not in sales? Think again.

In this episode, Art breaks down why everyone sells—whether or not it’s in your job title. You’ll discover the three big reasons people fear selling, how to reframe what sales really is (hint: it’s helping), and the five mindset and action shifts that let you sell natur...

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Is name-dropping a powerful credibility booster or a fast track to sounding desperate? In this eye-opening episode, Art reveals the shocking truth about strategic name-dropping that most sales professionals get completely wrong.

Discover why mentioning the right name can boost your email open rates by an astonishing 468%, while the wrong reference...

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Ever had a prospect who knows they have a problem but just hasn’t pulled the trigger on fixing it? In this episode, I share two simple but powerful questions that uncover what’s been holding them back—and more importantly, what’s finally pushing them to take action now.

We’ll break down t...

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Art breaks down a real-life sales experience with a local painting company and uncover the critical sales mistakes that cost them the job. From the first contact to the follow-up (or lack thereof), we’ll dissect what went wrong—and more importantly, how sales pros can avoid making these same costly errors.

You’ll learn:
-Why ...

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Asking prospects “Do you have a problem?” is ineffective, and causes conversations to die. A better approach that gets them to open up is using "assumptive problem quesitons.  These get them to relive their challenges, and create urgency for a solution.

Art breaks down the psychology behind these questions, shares examples from different industries, and provides an actionable exercise to create your own. Learn how to turn conversat...

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There are four pillars that comprise being the Ultimate Sales Professional, and not someone who just does sales.

  1. Being fearless and rejection-proof,
  2. Being others-focused in your thinking and actions,
  3. Mastering a proven prospecting and sales process, and messaging,
  4. Having the discipline, habits, and radical responsibility to do the work.

    You'll hear the problems and challenges you might experience when someone is lacking in an...
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We explore the art of being genuinely interested in others—both in social settings and sales conversations. Inspired by observations at recent holiday parties, Art shares how most people fail to listen effectively, turning conversations back to themselves instead of encouraging others to share. This behavior isn’t just socially frustrating—it’s costly in sales.

Learn to recognize critical "problem/trigger words" like “We’re noticin...

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MK Mueller has changed lives worldwide with her "8 to Great" simple methodology for having a positive attutude, ALL of the time. 

As salespeople, we know that our attitude has more of an effect on our results, and income, than any sales process or technique.

MK shares tips, stories, and how-to exercises than anyone can implement right now to get and keep our attitude at high levels.

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The election is over. Some are ecstatic, others angry. Those who rely on the results to determine their happiness and success will be greatly disappointed.

Ultimately, if you want change, YOU need to change. No outside influence affects your destiny like you do.

In this episode you'll hear how to take control of your own success.

And, if this message resonates, get notified of my new coaching program that covers this very necessary...

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Asking someone "Why?" they do or say something has the potential to put someone on the spot and feel like they need to defend themselves. 

A scientifically-proven better option is to word questions with "How?"

In this episode you hear the reasoning, and specific examples of how to use "How?" to get more and better information, build relationships, and make more sales. 

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October 11, 2024 7 mins

Probably the biggest roadblock to success for most salespeople is the fear of rejection.

But, rejection doesn't actually exisit. It is the story that someone attaches to an experience.

When we take control, and tell ourselves different, better, and positive stories, rejection doesn't happen.

You'll hear exactly how to do this, and how to never be rejected again.

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Someone who is always the victim has little chance to succeed in professional sales.

Sales, when done at the highest level is all about taking responsibility, ownership, and leading.

If someone is not getting the results they want, it is on them. Not because of anything, or anyone else.

In this episode you'll hear what to do to identify victim tendencies, and specific actions to take full ownership, all of the time.

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An objection some salespeople hear is, "I only want to pay if I get the results you say we'll get."

Art shares how he suggested a fellow coach handle that actual objection that she received from a prospect, and the exact process that you can use to prepare for and address your own objections.

And it's not by using silly, adversarial objection "rebuttal" techniques, but instead getting someone talking and explaining the reason behin...

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A famous saying is that "You can't NOT communicate." Meaning that everything you do or say that is observed by someone, whether it is intentional or not, is creating feelings in others.

We can be much more successful in sales, and in life, by focusing on how we can make more of those feelings positive.

Art shares contrasting examples from a recent vacation to Cabo San Lucas where he experienced both great and negative feelings from...

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Many prospects don't want to abide by our timetable. They want to know what the price is, before we are ready to go there. 

How you respond makes the difference between annoying them, giving them a price that seems unreasonable for them, OR helping them realize you need to learn more about what they really want so that you can give them the best price.

In this episode you'll hear several examples of exactly what to say to get them ...

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An even bigger problem than losing out to a competitor is losing a deal due to no decision. 
 
James Muir wrote an entire book on how to prevent deals from getting stuck in the first place, and then how to get them unstuck.
 
In this episode he shares what to do to prevent stalls, the five issues that cause deals to stick, and exactly what to do and say to get them unstuck.
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The best way to get voice mails responded to, and create instant interest on prospecting calls is to make your messaging relevant to them by personalizing and customizing it.

And the best source of intel to do that is other people who will give it to you. You ask questions, doing Social Engineering.

You'll get the simple, proven, four-step process, with word-for-word messaging you can use and adapt to begin collecting that informat...

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When a sales rep is told, "Just be yourself" on calls, instead of being totally prepared, that is some of the worst advice ever.

Unless the rep is a skilled, knowledgeable, experienced, prepared person already, just being themself can result in disaster. Maybe you've been there.

Art breaks this down, and discusses what we DO need to do in order to become the best version of ourselves, who is authentic, smooth, and connects at a hum...

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There is a difference between simple price comments, like, "Wow, that's more expensive than I thought," and real price objections, like, "We don't have that in the budget."

The problem for a lot of salespeople, is that at the first sound of a price comment, they begin dropping price. Unnecessarily.

You'll hear Art's experience with a tree service owner who cut his profit in half, and what you can and should do when you hear simple ...

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