The Art of Sway
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
Episodes
December 8, 2025 • 33 mins
In this conversation, Danielle Wiley and Casey Benedict discuss the challenges of year-end client demands, the evolving landscape of marketing predictions for 2026, and the importance of creative concepts in influencer marketing. They explore the shift towards lo-fi content, the rise of creators building their own communities, and the anticipated comeback of long-form content. The discussion also touches on the trend of social-firs...
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November 24, 2025 • 27 mins
In this engaging conversation, Casey Benedict and Danielle Wiley reflect on gratitude, the impact of social media on parenting, and the evolution of their careers. They discuss the importance of community, continuous learning, and the relationships they've built in the marketing industry. The conversation also touches on their Thanksgiving traditions, highlighting the joy of culinary experiences and family gatherings.
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November 17, 2025 • 26 mins
In the ever-evolving landscape of influencer marketing, certain practices have become outdated and ineffective. On this week's podcast episode, industry experts Danielle Wiley and Casey Benedict candidly discuss the trends and requests they wish would disappear from the influencer marketing realm. Their insights shed light on the importance of adapting to new consumer behaviors and the need for brands to trust their agencies for st...
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October 27, 2025 • 27 mins
In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, particularly focusing on content usage rights and the complexities of influencer contracts. They discuss the historical context of content ownership, the current trends in pricing and usage rights, and the importance of effective collaboration between brands and influencers to achieve successful marketing outcomes.
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In this conversation, Danielle Wiley and Casey Benedict discuss the recent NIIMBUS conference, focusing on key insights from keynote speaker Sarah Watson, the challenges of navigating the influencer marketing landscape, and the importance of metrics and team dynamics. They explore creative approaches to influencer campaigns and the complexities of budgeting and RFPs in the industry.
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October 13, 2025 • 31 mins
In this engaging conversation, Danielle and Casey explore the evolution of influencer marketing, the impact of AI on podcasting, and the nostalgic reflection on past marketing strategies. They discuss the decline of Twitter parties, the rise of affiliate marketing, and the nuances of influencer relationships, including crisis communications and the transition from bloggers to paid spokespeople. The conversation wraps up with though...
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In this week's conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of understanding parasocial relationships, authenticity, and the challenges of client expectations. They discuss how influencer crushes can cloud judgment in recruitment, the role of trust in influencer effectiveness, and the need for diverse influencer selection. The conversation also touches on the regulato...
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September 29, 2025 • 26 mins
In this conversation, Danielle and Casey explore the evolving landscape of marketing to Gen Z, emphasizing the importance of in-person connections and experiential marketing. They discuss how brands can facilitate real-world interactions, understand the cultural context of Gen Z, and the role of community in building brand loyalty. The discussion highlights the shift from high-production marketing to more authentic, lo-fi experienc...
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September 22, 2025 • 29 mins
In this conversation, Danielle and Casey explore the nuances of authenticity in conversations, the impact of AI on influencer marketing, and the misconceptions surrounding influencer effectiveness. They discuss the importance of community and human touch in marketing strategies, share personal experiences, and reflect on the future of influencer marketing in the age of AI.
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September 15, 2025 • 33 mins
In this conversation, Danielle and Casey discuss the rise of full-time creators, the challenges posed by algorithms on platforms like LinkedIn, and the impact of rage bait on engagement. They explore the distinction between creators and influencers, the importance of authenticity in content creation, and the pressures of maintaining personal integrity while navigating the demands of social media. The discussion highlights the compl...
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September 8, 2025 • 17 mins
In this conversation, Danielle and Casey discuss the pros and cons of hiring an influencer marketing agency versus managing influencer marketing in-house. They explore various factors that influence this decision, including brand size, expertise, and cost-effectiveness. The discussion emphasizes the value of agency services in navigating the complexities of influencer marketing and the potential benefits of collaboration between in...
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In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the challenges and benefits of ambassadorships versus one-off collaborations. They discuss the importance of ethics in social media, the dynamics of long-term relationships, and the role of data in making informed decisions. The conversation also touches on the realities of seasonal campaigns and the cost implications of managing ...
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August 25, 2025 • 36 mins
In this conversation, Danielle and Casey explore the complexities of influencer marketing, particularly focusing on pricing standards, agency fees, and the challenges of transparency in the industry. They discuss the 'black box' nature of influencer compensation, the discrepancies in agency fees, and the emotional dynamics involved in negotiations. The conversation emphasizes the need for better understanding and standardization in...
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In this episode, Danielle and Casey reflect on the transition into fall and the upcoming Q4, discussing the evolving landscape of influencer marketing. They explore trends, the importance of community engagement, and the impact of lo-fi content. The conversation also touches on the challenges of niche influencer marketing and the decision-making processes brands face when allocating budgets for influencer campaigns. As they look ah...
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In this conversation, Danielle and Casey discuss their experiences at the Ad Age Small Agency Conference, focusing on the evolving definitions of independent agencies, the importance of female agency owners, and the implications of private equity in the agency landscape. They also delve into a debate on agency structures, contrasting traditional employment models with freelance-based approaches, and explore the role of AI in creati...
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In this conversation, Danielle and Casey discuss the trend of brands hiring in-house influencers to create content. They explore the implications of this trend on authenticity, the evolution of content creation, and the role of technology in making content production more accessible. They also touch on the concept of employee influencers and how brands can leverage their expertise. The discussion highlights the importance of unders...
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In this conversation, Danielle and Casey explore the uncomfortable truths surrounding influencer marketing, discussing the evolution from long-form to short-form content, the maturation of influencer content, and the challenges faced by brands and agencies in the current landscape. They emphasize the importance of authenticity, the changing perceptions of followers, and the necessity of strategic thinking in influencer partnerships...
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In this conversation, Danielle and Casey reflect on the recent Cannes and VidCon events and discuss the evolving landscape of influencer marketing. They explore the distinction between creators and influencers, the importance of creator briefs, and the dynamics of long-term partnerships versus one-off collaborations. The discussion also touches on the challenges brands face in managing influencer relationships and the necessity of ...
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In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of metrics beyond just vanity numbers. They discuss the evolution of these metrics, the significance of relationships in influencer campaigns, and the insights that can be gained from analyzing campaign performance. The conversation emphasizes the need for a deeper understanding of the creative strategies involved i...
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June 16, 2025 • 40 mins
In this conversation, Danielle and Casey explore the evolution of influencer marketing, discussing the challenges and changes in business models, the impact of social media trends, and the importance of community building in the digital space. They reflect on their experiences in the industry, including memorable campaigns and the shift from traditional influencer engagement methods to more innovative approaches.
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