The Art of Sway

The Art of Sway

This is The Art of Sway, a podcast that goes beyond the surface to explore the power of influence through a wide range of topics from leadership to culture to personal growth. Join host Danielle Wiley as she sparks candid conversations with industry insiders and influential tastemakers to uncover how influence impacts our work, our lifestyles, and the choices we make.

Episodes

February 26, 2024 39 mins
In this episode, we unpack TikTok's shift to prioritize photos and its implications. We spotlight Pinterest as our Platform of the Week, exploring its unique blend of streaming shows, shopping, and Amazon Live integration. Plus, we discuss the trend of creator retirements and dive into the viral sensation 'Who TF Did I Marry' on TikTok. Tune in for all the latest insights and discussions. Learn more about your ad choices. Visit meg...
Mark as Played
Join us as we dissect the intersection of creator culture and brand controversies, from accusations of TikTok concept theft to the evolving landscape of political messaging on social media platforms. With insights from legal experts and analysis of YouTube's latest updates, this episode navigates the fast-paced world of digital trends and controversies. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
Join us as we navigate the latest trends in digital marketing and social media. We weigh the impact of Super Bowl spots featuring creators versus A-list celebs, question Meta's ability to label AI-generated images effectively, and discuss Snapchat's move to distance itself from social media. Plus, we delve into the TikTok controversy uncovered by Taylor Lorenz. Tune in for insights into the ever-evolving landscape of online platfor...
Mark as Played
In this week’s episode, Danielle and Lia bring you their perspective on how the theme of 2024 seems to be “unhinged”, big changes coming to TikTok, how platform loyalty is a thing of the past, and how a company called Rembrand is allowing creators to use AI for product placement in their videos. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
Join host Danielle Wiley for an illuminating chat with Caroline Dettman, a true marketing powerhouse and champion for gender equity. Get ready for a conversation that takes you behind the scenes of Caroline's inspiring journey from aspiring lawyer to a leader in the marketing world. From her innovative work at Have Her Back to her commitment to elevating women's voices at The Female Quotient, Caroline stands out as an influential l...
Mark as Played
From Farm to TikTok: Join Danielle Wiley and Ali Cox as they explore the fascinating digital evolution of agricultural marketing. Discover the forward-thinking strategies brands use on platforms like DoorDash and TikTok — and learn about why understanding the story behind our food not only enhances its value for consumers, but also encourages them to invest more and truly savor each bite. Tune in for a treat both marketers and food...
Mark as Played
How can discussing pay rates openly lead to more effective influencer marketing campaigns? Tune in for a dynamic conversation with Jessy Grossman, the successful entrepreneur behind WIIM (Women in Influencer Marketing); a community committed to empowering women in the influencer marketing industry. Jessy is a vocal proponent for salary transparency, and she joins host Danielle Wiley to explore how this effort enables decision-maker...
Mark as Played
Join host Danielle Wiley and ‘Brand Whisperer’ Naomi Gora, as they explore the surprisingly influential role of personality assessment tools when it comes to sharpening leadership skills and solving workplace conflicts. Whether you’re an INFJ or an ESFP, or something else entirely, discover why it matters in the grand scheme of things. Find out how heightened self-awareness can lead to better communication, collaboration, and a thr...
Mark as Played
In this episode, Host Danielle Wiley and Reebok’s Head of Global Brand Strategy Connor Altier discuss the modern dynamics of brand influence, particularly spotlighting Reebok's novel concept aimed at challenging the trend of 'deadstocking' among Gen Z. They also explore the exciting realm of Name, Image, and Likeness (NIL) in the college sports domain, tapping into the potential of micro-influencers and local hero athletes. Don’t m...
Mark as Played
Join the ‘momfluencer’ conversation with our expert guest Sara Petersen, as we explore the intricate — and often fraught — world of mom influencers. Sara shares her unique perspective on maternal myths, the changing dynamics of influence in today’s digital era, and the lesser-talked-about realm of dad influencers. Tune in as we uncover how the phases of motherhood drive specific content interests, as well as how the early days of m...
Mark as Played
Explore the hidden ingredients that shape the world of cookbook publishing with host Danielle Wiley and her guest Sally Ekus from Ekus Group. Sally is a prominent literary agent in the culinary world, and her refreshing transparency in the publishing industry brings a candid perspective on book advances, behind-the-scenes editorial work, and the (often confusing!) role of an agent. Join the conversation as they unpack the dynamic e...
Mark as Played
Don’t miss this thought-provoking discussion with host Danielle Wiley and Brandon Saho, a former sports reporter turned mental health advocate and content creator. Together, they take on a timely and relevant topic: the shifting landscape of mental health awareness in sports and the influencer realm. From the changing attitudes towards athletes' mental well-being to the complexities of college athletes managing the pressures of Nam...
Mark as Played
Join host Danielle Wiley and her guest Erica Alioto, Global Head of People at Grammarly, as they explore the changing landscapes of remote work, modern leadership, and communication. This episode digs deep into solutions for the challenges of the virtual workspace, from fostering intentional communication to mastering the art of timely feedback. Plus, how businesses can maintain authenticity during trying times like layoffs and the...
Mark as Played
Join Meagan Francis, The Mom Hour podcast host and entrepreneur, as she takes us on a remarkable journey characterized by transformation and tenacity. Transitioning from a dynamic career in radio broadcasting to her present-day endeavor of establishing a bookstore amidst the picturesque terrain of Michigan's Upper Peninsula, Meagan's story exemplifies the true essence of resilience and personal reinvention. With reflections on her ...
Mark as Played
Want to know more about the intersection of social media and creativity in building vibrant, inclusive communities? Dive into this engaging conversation with Jen Joyce, Head of Marketing at Making, the groundbreaking social marketplace app for makers, crafters, and artists. From the rise of small creators to the influence of celebrity crafters, the power of social media in championing women and BIPOC-owned businesses, and the inter...
Mark as Played
Unlock the secrets of successful influencer marketing with guest Katie Stoller, an experienced marketer and author of the "Influencer Insider Guide.” Get ready for expert tips, strategies, and real-life stories on harnessing the power of influencers to grow your brand — plus practical advice and inspiring insights for building genuine relationships online. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
Join Dr. Marcus Collins — award-winning marketer, cultural translator, and author — as he takes us on a fascinating journey into how brands can navigate and influence cultural currents. We explore the intersection of technology and human behavior, the concept of cultural identity and how it influences our worldview, and much more. (Plus, get ready for a twist as we uncover how a Kansas City pork manufacturer ingeniously leveraged s...
Mark as Played
When you’re consumed by the constant high-demand tasks of motherhood, how can you also focus on self-care, pursue your passions, and thrive in the career you love? Leslie Forde, founder and CEO of “Mom’s Hierarchy of Needs” highlights the complicated intersection between job, personal life, and motherhood — while sharing her revolutionary advice for influencing the pecking order of how things get done. Learn more about your ad choi...
Mark as Played
Want to unlock the secrets of leadership and personal growth from a top expert in emotional intelligence and digital learning? Step into the world of Cheri Alexander, a powerhouse former C-suite executive now rocking the world of education.. Gain exclusive insights into her unique mentorship approach, which empowers over 250,000 Coursera students and is further amplified through her faculty role at the University of Michigan Ross S...
Mark as Played
Could the secret to overcoming stress in our complex world lie in the mastery of positive emotions? Esteemed psychologist and researcher Dr. Michele M. Tugade shares her fascinating insights on the transformative power of positive emotions. A renowned authority in the field of Positive Psychology, Dr. Tugade reveals how actively embracing joy, gratitude, and optimism can improve coping mechanisms, reduce stress, and contribute to o...
Mark as Played

Popular Podcasts

    Forty six years ago, on a warm summer night in Melbourne, Susan Bartlett and Suzanne Armstrong were stabbed to death in their home in Easey Street, Collingwood. Suzanne's 16 month-old son was asleep in the cot at this time. The double homicide remains one of the most confronting cold cases.

    Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

    How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    BG2Pod with Brad Gerstner and Bill Gurley

    Open Source bi-weekly conversation with Brad Gerstner (@altcap) & Bill Gurley (@bgurley) on all things tech, markets, investing & capitalism

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2024 iHeartMedia, Inc.