The Art of Sway
This is The Art of Sway, a podcast that goes beyond the surface to explore the power of influence through a wide range of topics from leadership to culture to personal growth. Join host Danielle Wiley as she sparks candid conversations with industry insiders and influential tastemakers to uncover how influence impacts our work, our lifestyles, and the choices we make.
Episodes
June 24, 2024 • 27 mins
This week's conversation covered several topics, including Instagram's new Close Friends Live feature, TikTok's new app for sharing with close friends, Instagram's dashboard for marketers, news from the Cannes festival, and the rise of positive influencers and the #HopeCore movement. The conversation also included personal recommendations for a bagel shop and a documentary about the first black Barbie doll.
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June 17, 2024 • 34 mins
This week's conversation covers updates and news from various social media platforms, including YouTube, TikTok, LinkedIn, and Instagram. Danielle and Lia discuss YouTube's new A/B testing feature for thumbnails and the use of AI to determine the best-performing ads. They also talk about TikTok's focus on music and its testing of visual search for shopping. The conversation touches on LinkedIn's updates to its newsletter feature, i...
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This week's conversation covers updates from Instagram, TikTok, and Facebook. Instagram is testing unskippable ads in the feed and Reels drafts that can be sent for feedback. TikTok is rumored to be working on a US copy of the app, and they have confirmed the introduction of streaks. Facebook is actively targeting Gen Z users by improving feed ranking, focusing on reels, and enhancing payments to creators. They have seen an increas...
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In this episode, Danielle and Lia discuss Instagram’s mixed messages, TikTok’s legal updates and the introduction of Streaks, some very disappointing news from Discord, and the reactions, or lack thereof, from Chanel and Chipotle in response to influencer feedback. They also share their recent influences, including a new cookbook and Australian fashion inspo.
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In this episode, Danielle and Lia discuss the new TweetDeck-like tool on Threads, multiple product tests on Instagram, extended video length (60 minutes!) on TikTok, AMA updates on Reddit, and changes in Google search results. They also share their recent influences, including a reality show-inspired email marketing course and the hot new collaboration between Gap and Doen.
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This week, Danielle and Lia discuss various topics including Meta's new Verified for Business packages, Instagram's recommendation to keep Reels under 90 seconds, TikTok's new collaboration feature, YouTube's AI-generated video ideas. Apple's controversial iPad ad, and the joy of catalog shopping. They highlight the importance of giving creators the tools to amplify their message, the confusion around video length on different plat...
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This week, Danielle and Lia dive into the latest updates on Instagram, including changes to the ranking of Reels recommendations and the introduction of new stickers in Stories. They also discuss TikTok's agreement with UMG and the introduction of pause ads on YouTube.
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This week, Danielle and Lia cover everything that both brands and agencies embarking on TikTok need to know in light of it potentially going away. They also chat through some of the latest Meta news, have a mini-debate about the Chick-Fil-A creator controversy and, of course, share the latest things they were influenced to buy. (Hint: this week’s picks are both delicious AND adventurous.)
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This week, Danielle and Lia dive into the news coming out of Coachella, debate whether FTC disclosures are needed for certain celebrity campaigns, touch base on the buzz around AirChat, and talk through best practices for brands working to build their communities online.
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This week, Danielle and Lia talk through platform updates from Instagram. Messenger and Notes are both getting some upgrades. They also chat about YouTube's new focus on shopping and TikTok Notes - a brand new, photo-based app from TikTok that is coming soon. You will also hear all about Lia's whirlwind trip to New York for Social Media Week.
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This week, Danielle and Lia catch up following Lia's week away. She fills us in on what went down during her trip to the White House (yes! that White House!) and then does a deep dive into everything she learned at this week's Creator Economy Summit hosted by The Information. We talk about the TikTok ban, what's new with TikTok Shop, AI developments, and the power of community.
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This week, Danielle and guest host Nilam Patel dive into LinkedIn’s newest format test and the discrepancy between size and engagement rates on Instagram and TikTok. They also chat about YouTube Shorts and Instagram’s continued focus on Carousels. And this week’s “what were you influenced” segment is one of the best ever - you will never believe what Nilam was influenced to buy!
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This week, Danielle and Lia dive into the latest updates from TikTok, many of which seem tailor-made to woo brands back into their good graces. They also revisit poking on Facebook - who knew that was still a thing?! Finally, Danielle gives an update on some of the interesting trends she learned about at the ANA Media Conference in Orlando.
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March 18, 2024 • 30 mins
Join us for a quick update on the latest social media trends! This week, we continue our discussions about TikTok’s potential ban. We also explore exciting platform updates, including Instagram’s extended carousel feature and TikTok’s new photo-sharing app. We also discuss Reddit Pro and its potential for niche B2B brands. Lastly, we ponder why more brands have yet to embrace Connected TV (CTV) offerings despite their proven effect...
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March 11, 2024 • 37 mins
Join us as we unpack the latest social media news! In this episode, we discuss the possibility of TikTok getting banned and why the recent Meta outage reminds us not to put all your eggs in one platform basket. Plus, we'll dive into Instagram's newfound focus on direct messages and Tarte's recent brand trip. Tune in for our take on it all!
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Step into the world of social media with the latest episode! We're both very excited about the new stop-motion feature on Instagram Carousels - will it sizzle or fizzle? Plus, Facebook's enticing offers for creators have us reminiscing about the past. But hold onto your seats because not all that glitters is gold. We're also unpacking the mixed feelings surrounding Karat's new compensation tracking feature and shining a light on th...
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In this episode, we unpack TikTok's shift to prioritize photos and its implications. We spotlight Pinterest as our Platform of the Week, exploring its unique blend of streaming shows, shopping, and Amazon Live integration. Plus, we discuss the trend of creator retirements and dive into the viral sensation 'Who TF Did I Marry' on TikTok. Tune in for all the latest insights and discussions.
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February 19, 2024 • 36 mins
Join us as we dissect the intersection of creator culture and brand controversies, from accusations of TikTok concept theft to the evolving landscape of political messaging on social media platforms. With insights from legal experts and analysis of YouTube's latest updates, this episode navigates the fast-paced world of digital trends and controversies.
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Join us as we navigate the latest trends in digital marketing and social media. We weigh the impact of Super Bowl spots featuring creators versus A-list celebs, question Meta's ability to label AI-generated images effectively, and discuss Snapchat's move to distance itself from social media. Plus, we delve into the TikTok controversy uncovered by Taylor Lorenz. Tune in for insights into the ever-evolving landscape of online platfor...
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February 5, 2024 • 32 mins
In this week’s episode, Danielle and Lia bring you their perspective on how the theme of 2024 seems to be “unhinged”, big changes coming to TikTok, how platform loyalty is a thing of the past, and how a company called Rembrand is allowing creators to use AI for product placement in their videos.
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