The Art of Sway
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
Episodes
In this conversation, Danielle and Casey reflect on the recent Cannes and VidCon events and discuss the evolving landscape of influencer marketing. They explore the distinction between creators and influencers, the importance of creator briefs, and the dynamics of long-term partnerships versus one-off collaborations. The discussion also touches on the challenges brands face in managing influencer relationships and the necessity of ...
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In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of metrics beyond just vanity numbers. They discuss the evolution of these metrics, the significance of relationships in influencer campaigns, and the insights that can be gained from analyzing campaign performance. The conversation emphasizes the need for a deeper understanding of the creative strategies involved i...
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June 16, 2025 • 40 mins
In this conversation, Danielle and Casey explore the evolution of influencer marketing, discussing the challenges and changes in business models, the impact of social media trends, and the importance of community building in the digital space. They reflect on their experiences in the industry, including memorable campaigns and the shift from traditional influencer engagement methods to more innovative approaches.
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In this conversation, Danielle and Casey discuss the evolving landscape of advertising, particularly the shift from traditional demographic targeting to a focus on creative content that resonates with audiences. They explore the role of influencer marketing, the differences between lo-fi and hi-fi content, and the impact of celebrities in advertising. The discussion highlights the importance of creating tailored content for differe...
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In this conversation, Danielle and Casey explore the intricacies of the sales funnel through the lens of influencer marketing. They discuss the importance of awareness at the top of the funnel, the evolution of KPIs from impressions to video views, and the significance of building trust with consumers. The dialogue also touches on the necessity of brand lift studies, the challenges posed by legacy marketing systems, and the emotion...
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In this conversation, Danielle and Casey discuss the recent acquisition of Captiv8 by Publicis Groupe, exploring the implications for the influencer marketing industry. They delve into the role of technology, the importance of quality content, and the challenges faced by creators in the evolving landscape. The discussion also touches on the impact of AI, the need for high-touch agencies, and the balance between innovation and conso...
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In this engaging conversation, Casey and Danielle explore the complexities of influencer marketing, discussing the necessity and implications of having creative teams within agencies. They delve into the cost versus value debate surrounding creative directors, the importance of collaboration among different marketing agencies, and the operational excellence required in influencer marketing. The discussion also touches on the challe...
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In this conversation, Danielle and Casey discuss the challenges and dynamics of influencer marketing, particularly in the context of recent trends, ethical considerations, and the impact of algorithms on content performance. They explore the Revolve class action lawsuit as a case study in consumer accountability and the importance of transparency in sponsored content. The discussion also touches on the need for long-form content an...
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In this conversation, Danielle and Casey delve into the intricacies of influencer marketing, focusing on the processes and tactics that underpin successful campaigns. They discuss the dynamics of working with global agencies, the importance of vetting influencers, and the challenges of client approval processes. The conversation highlights the significance of communication and understanding client needs, as well as the role of samp...
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In this conversation, Danielle and Casey discuss the characteristics of good and bad clients, emphasizing the importance of communication, feedback, and collaboration in client relationships. They share personal experiences and insights on how to foster better partnerships and the value of understanding clients' business dynamics. The discussion also touches on the role of influencer marketing and the need for agencies to navigate ...
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In this conversation, Danielle and Casey discuss the essential non-negotiables for brands when hiring influencer marketing agencies. They explore the importance of transparency in agency fees, the need for agencies to deliver on promises, and the significance of having a knowledgeable team behind the agency. The discussion also touches on the challenges faced by the industry and the expectations brands should have from their agenci...
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In this conversation, Danielle and Casey discuss their experiences at the Nimbus Innovation Summit, focusing on the importance of collaboration in influencer marketing, the challenges of pricing and measurement, and the emotional dynamics involved in negotiations. They emphasize the need for support and resources in the industry, the significance of job satisfaction, and the value of in-person connections. The discussion highlights...
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March 31, 2025 • 34 mins
In this conversation, Danielle and Casey explore the evolution and significance of influencer events in marketing. They discuss the shift from large, extravagant gatherings to more intimate, meaningful experiences that foster genuine connections between brands and influencers. The duo emphasizes the importance of creating engaging, accessible events that provide value to participants while also addressing the challenges brands face...
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March 24, 2025 • 28 mins
In this conversation, Danielle and Casey discuss the evolving landscape of the creator economy, emphasizing the shift from mere influence to entrepreneurship among creators. They explore the pressures placed on influencers to launch their own brands, the misconceptions surrounding influencer value, and the need for brands to support influencers in their marketing efforts. The discussion highlights the challenges and expectations fa...
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March 17, 2025 • 28 mins
In this episode, Danielle and Casey discuss the recent announcement by Unilever to significantly increase their investment in influencer marketing. They explore the implications of this bold move, the operational challenges it presents, and the potential role of AI in influencer marketing. The conversation also touches on the current economic climate and how it may affect marketing strategies moving forward.
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In this conversation, Danielle and Casey explore the intersection of social media management and influencer marketing, discussing the importance of understanding algorithms, trends, and audience engagement. They emphasize the value of expertise in creating effective marketing strategies and the need for authentic connections in the industry. The discussion also touches on the challenges of navigating client expectations and the evo...
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February 24, 2025 • 34 mins
In this conversation, Danielle and Casey explore the implications of AI in influencer marketing, discussing the absurdity of AI influencers, the ethical considerations of using deep fakes, and the potential impact of AI-driven agencies on the industry. They also delve into the evolving landscape of SEO and marketing in the age of AI, emphasizing the importance of creativity and chaos in maintaining authenticity and connection in ma...
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February 17, 2025 • 32 mins
In this conversation, Danielle Wiley and Casey Benedict discuss the cultural impact of the Super Bowl, particularly focusing on the Doritos ad campaign that invited creators to submit commercials. They critique the implications for the creator economy, emphasizing the need for fair compensation and the importance of nurturing talent. The discussion also touches on the challenges brands face in bridging generational gaps in marketin...
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In this conversation, Danielle Wiley and Casey Benedict discuss their experiences at recent marketing events, focusing on the Creator Economy Live and the Women's Agency Ownership Summit. They explore the dynamics of networking, the challenges faced in influencer marketing, and the misconceptions surrounding the ease of influencer campaigns. The discussion highlights the importance of understanding audience perceptions of sponsored...
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February 3, 2025 • 30 mins
In this conversation, Danielle and Casey explore the nuanced differences between influencers and creators, discussing their roles in marketing and the implications for brands. They delve into the evolving language around these terms, the importance of trust and expertise in influencer marketing, and how aspirational marketing plays a role in consumer behavior. The discussion highlights the value of understanding these distinctions ...
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