Branding in the Age of Algorithms: Why Strategy Over Aesthetic in 2025

This week on Art of the Brand, Camille Moore and Phillip Millar break down the collapse of conventional marketing—from the fall of Canadian Tire to the rise of digital avatars and AI-edited content. They unpack how risk-averse leadership is killing creativity, why CMOs are being debated as the next CEOs, and how creators can now outmaneuver legacy institutions with scrappy, disruptive content.They also dive into the controversial James Charles comeback, Penn Badgley’s TikTok strategy, and what you can learn from H&M’s AI model play. If you’re a founder, CMO, or content creator, this episode is your no-BS blueprint for staying relevant in the attention economy.:auriculares: Tune in for hot takes on:Cancel culture vs. owning your platformWhy the algorithm isn’t against you—your content isCanadian Tire vs. Home Hardware (real retail brand lessons)What CMOs must do to earn CEO statusWhy trends aren’t enough—disruption isThe smarter way to use influencers like Alex EarleNew app alert: Instagram's secret weapon to beat CapCutFor marketers, brand builders, and brave executives ready to trade safe for smart.