From Augusta to AliExpress: What Golf, Luxury, and Space Travel Teach Us About Branding.

In this episode of Art of the Brand, Camille and Phillip dissect the branding brilliance behind The Masters and how it became one of the most protected, iconic legacies in sports—without ever selling out. From ceremonial consistency to social strategy, they unpack how Augusta National managed to go viral without compromising its brand integrity.
Then, they pivot into luxury’s unraveling as Chinese manufacturers expose the truth behind price tags, raising tough questions about authenticity, craftsmanship, and consumer trust. Finally, they break down the Blue Origin space launch—a PR stunt-turned-crisis—and why it flopped so hard online.
Whether you're building a brand, leading a company, or just watching it all unfold, this episode is a playbook on what to protect, when to evolve, and how to build lasting brand equity in a chaotic digital era.