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May 16, 2025 56 mins

In this episode of Art of the Brand, Camille and Phillip unpack the full cultural and business storm hitting the marketing world—from AI wiping out agency jobs to personal brands overtaking corporate PR.
We break down:

  • Why most legacy TV ads are pure virtue signaling (and why they’re failing)
  • The rise of AI avatars, media manipulation, and what it means for founders
  • How Blake Lively’s brand collapsed—and what CEOs can learn from her lawsuit misstep
  • What antifragile branding actually looks like
  • And how Facebook might be more effective than Instagram (yes, really)

If you're a brand builder, marketer, or entrepreneur trying to stand out in a world of fear, censorship, and conformity—this is the wake-up call you didn’t know you needed.

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