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January 6, 2025 38 mins

Digital transformation is a constantly evolving process, with new technology rapidly entering the fray. Currently, the biggest buzz centres around artificial intelligence (AI), which offers several opportunities – although some can be controversial. 


Riddhi Karambelkar is Head of Manufacturing Engineering at Brompton Bicycle and strives to make AI and humans work together. With the belief that new technology should enhance jobs, not replace them, she is streamlining Brompton’s workflow by allowing AI machinery to perform everyday tasks, enabling more time to focus on profound creativity. 


In this episode, Riddhi shares insights into how to ethically implement digital tools all while valuing the skills of employees.




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