Challenges & Opportunities Behind Transformation, Innovation and Customer Experience with SAP

“If you know that your customers have the power of choice every year, that drives change in how you sell to your customer. The most important part of SaaS is service.” 

Over the last year, Stephanie Nashawaty, Chief Customer Innovation Officer, North America at SAP,  has seen dozens of businesses accelerate innovation, to the point where business model changes that used to take years, now take weeks (and in one case, literally overnight). Now, a lot of these changes are here to stay, and the next step is to build on the lessons learned to create truly intelligent enterprises. Join Stephanie to examine why data is vital to transformation, how to unlock the three phases of value creation (discovery, realization and optimization) for any business, and why ‘customer-centric’ is a synonym for ‘trusted’. 

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