Prioritizing Objectives During a Global Pandemic with Groupon

“The impact that leaders can have in this period of time is extraordinarily important [to] building that positive energy with the employee, so that he or she builds energy from their employment.”

CEO is a tough job as it is. But try stepping up right in the middle of a global pandemic. That’s the challenge that confronted Aaron Cooper, who’s still serving as interim CEO of Groupon. Discover Aaron’s single priority when he took over, as well as how organizations can prioritize future development even in difficult circumstances, how to create and balance value propositions for customer groups with very different needs, and why constant modernization should be your mantra. Plus, you’ll discover the beauty treatment US Groupon customers spent over 15 million dollars on in just one quarter of 2020.