Reimagining and Reinventing the Financial Institution with Connect First

“I think there's a different kind of relationship potential that a lot of people are longing for, that is quite frankly being neglected in a world where digital's become everything.”

Wellington Holbrook is the Chief Operating Officer for Canada’s Connect First Credit Union — and he wants you to know he’s not like other bankers. Formed by a merger of four large credit unions in Alberta, Connect First is working hard to answer the question, “What does a credit union look like for the 2020s?” Join Wellington to discover what this transformation looks like from the inside, including how empathy and community have to match with scalability and technology, building a culture that gives workers “permission to try,” and why Wellington has given his direct email address to every single Connect First customer.