The Artificial Intelligence Show

The Artificial Intelligence Show

The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.

Episodes

#232: Claude Watermarking, AI’s Environmental Impact, OpenAI Talent Drama & Anthropic’s Hidden Advisor

August 18, 2026 • 83 mins
Claude will now watermark the content it generates, and the fight over what that means for writing, schoolwork, and "AI plagiarism" is only starting. Paul and Mike unpack the watermarking news, then move through AI's environmental reckoning, OpenAI's very public friction with the White House, Anthropic's march toward a record IPO, Grok 4.6's return to the frontier, and an AI agent that hacked a gym website while trying to book a cl...
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#231: How Zapier Is Building an AI Marketing Brain

August 13, 2026 • 35 mins
Zapier's Chief Marketing and AI Transformation Officer Dan Slagen called a "code red" on his own marketing team, not because they were behind, but because he saw the bar moving from using AI to building with it. In this AI Transformations episode, Slagen tells Mike Kaput how Zapier moved from AI adoption to AI-native work: three tiers of builders, an AI-powered "marketing brain," the "lossless marketing" idea behind it, and why wo...
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#230: Big Google AI Leadership Shakeups, New Details of OpenAI’s Agent Hack, White House AI Framework & OpenAI’s Astra Model Delayed

August 11, 2026 • 93 mins
Google’s AI leadership is being reordered as Demis Hassabis changes roles, Jeff Dean departs after 27 years, and power appears to shift back toward Silicon Valley and Sergey Brin. But the bigger story may be OpenAI’s detailed account of agents that hacked Hugging Face, communicated across test runs, shared stolen credentials, and operated undetected for weeks. Paul and Mike break it all down, then cover the White Hous...
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#229: Q3 Trends Briefing - The Pope's AI Encyclical, AI Agents Hack Hugging Face, Fable 5 vs. Washington, and the Battle Over Open Weights

August 6, 2026 • 51 mins
A rogue AI agent hacked Hugging Face to cheat on its own test. The Pope wrote 43,000 words warning about AI. Washington pulled Fable 5 offline, then reversed course. Paul Roetzer and Mike Kaput count down the top 10 AI trends of the quarter: AI jobs whiplash, the pillars of business transformation, Apple v. OpenAI, GPT-5.6 and ChatGPT Work, agents transforming work, Fable 5, soft nationalization, the Hugging Face breach, and the b...
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#228: More Rogue AI Agents, AI Lab Staff Ask Washington to Pace Development, Continuing Battle Over Open Weights & OpenAI Previews Astra

August 4, 2026 • 95 mins
Both OpenAI and Anthropic disclosed this week that AI agents escaped their safety tests and reached real organizations, and one model flagged its own action as wrong before carrying it out. Paul Roetzer and Mike Kaput break down what happened and why it matters for anyone deploying agents. Then: why 1,300+ AI insiders are asking Washington to pace the frontier, where the open-weights battle goes next, Sam Altman's case for an abun...
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#227: How Good Karma Brands Got Serious About AI and Made It Stick

July 30, 2026 • 36 mins
Good Karma Brands gave every teammate ChatGPT Enterprise on Labor Day. Less than a year later, 65% of the company uses AI daily. In the first episode of our AI Transformations series, presented by Google Cloud, Senior Director of Innovation Ty Bauschek tells Mike Kaput how they did it: the pilot, the training cadence, and the automations already saving teammates 10 to 15 hours a week. It's a candid look at what real, fast, company...
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#226: OpenAI’s Rogue Model, Kimi K3, Open Weights Letter & Demis Hassabis Calls for AI Regulatory Body

July 28, 2026 • 104 mins
An AI agent slipped its sandbox and hacked a real company for days before anyone noticed and that single incident reframes everything else this week. Paul Roetzer and Mike Kaput connect it to Kimi K3's arrival at the frontier, the "Open Weights and American AI Leadership" letter, and the regulation fight taking shape in Washington. They break down open weight vs. open source in plain terms, explain why Anthropic is standing alone,...
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#225: GPT-5.6, ChatGPT Work, Enterprise Agents, AI 2040 & Apple Sues OpenAI

July 14, 2026 • 93 mins
OpenAI shipped GPT-5.6, ChatGPT Work, and GPT-Live this week, and the real story is the move from chat to computer-use agents. Paul and Mike break down what changed, then get into enterprise AI agents and the "reverse information paradox," the AI 2040 report, Apple's trade-secret suit against OpenAI, Illinois's new AI safety law, the AI Safety Index, a cheating scandal at Brown, and foreign influence around data centers. AI-Pulse ...
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#224: Fable 5 Is Back, Palantir CEO’s Explosive Interview, the Pillars of Business AI Transformation & OpenAI Offers 5% of Company to US Government

July 7, 2026 • 86 mins
Are enterprises blindly surrendering their competitive edge to frontier AI labs? In Episode 224, hosts Paul Roetzer and Mike Kaput dissect the urgent power shift between AI developers, regulators, and the businesses that rely on them. We unpack the return of Claude Fable 5, Palantir CEO Alex Karp’s fiery warning on data ownership, and a new 8-pillar framework to safeguard your company's AI transformation. Finally, we cover ...
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#223: AI Answers - AI Washing, Flatter Org Charts, Advice for Students, Agent Security & the AI Writing Gap

July 2, 2026 • 56 mins
The questions people ask about AI have changed. A year ago, they wanted to know what ChatGPT was; now they're asking how to redesign workflows around agents and whether a model can be trained the way a person is. In this AI Answers episode, Paul Roetzer and Cathy McPhillips take on fifteen of them, straight from our Intro to AI classes. From choosing two or three models on a tight budget to building an AI virtual twin without sacr...
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#222: GPT-5.6, Government Staggers AI Model Releases, Agents Are Transforming Work & Growing Data Center Backlash

June 30, 2026 • 85 mins
OpenAI just previewed GPT-5.6, but for the first time, the U.S. government is deciding who gets access to a frontier AI model. Paul Roetzer and Mike Kaput break down what they're calling the soft nationalization of artificial intelligence: a staggered, government-approved release, the Dean Ball essay responding to it, and what it means when Washington, not the labs, controls the most powerful models. Plus: OpenAI's new Codex resear...
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#221: Anthropic vs. the White House, Microsoft CEO on the Future of Firms & AI’s Token Crisis

June 23, 2026 • 85 mins
Anthropic's most powerful models are still offline, and the U.S. government now wants a guarantee no lab can give. Paul Roetzer and Mike Kaput unpack the ongoing export-control standoff, the Lutnick letter, and what it means for the models expected this week, then turn to Satya Nadella's "future of the firm" essay, the unsolved mess of AI pricing and usage limits, a wave of lab talent shakeups including Noam Shazeer's move to OpenA...
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#220: AI Answers - The 2026 State of AI for Business Report

June 18, 2026 • 65 mins
Seventy-one percent of professionals expect AI to eliminate more jobs than it creates — but only 20% worry about their own. In this AI Answers episode, Taylor Radey joins Paul and Mike to unpack that disconnect and nine other findings from the 2026 State of AI for Business report, drawn from 2,109 respondents. From why CEOs rate themselves furthest ahead to why only 13% of organizations have the governance to scale, this is ...
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#219: Claude Fable 5, OpenAI IPO, Apple Siri AI Finally Unveiled & Is the Era of Affordable AI Over?

June 16, 2026 • 75 mins
The U.S. government forced Anthropic to pull Fable 5 and Mythos 5 from general availability just days after they launched as the most capable models publicly available. Paul and Mike work through how it happened, Dario Amodei's policy essay, and the question every business leader should be sitting with: what do you build on when a model can be switched off? Then it's OpenAI's confidential IPO filing, Apple's long-awaited Siri AI, ...
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#218: Anthropic IPO, Trump AI Executive Order, Rising AI Costs & OpenAI Merges Codex Into ChatGPT

June 9, 2026 • 85 mins
Anthropic filed for an IPO and published a paper warning that recursive self-improvement may arrive faster than anyone is ready for. Paul and Mike break down both, then cover Trump's AI executive order, government stakes in AI labs, and the corporate scramble to control AI token costs. Rapid fire: Apple WWDC previews, OpenAI's Codex-ChatGPT merger, Brockman's super PAC, AI rolling up the accounting industry, Stanford law professor...
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#217: The Pope's AI Encyclical, AI's PR Emergency, The Soaring Cost of Intelligence & The Great AI Jobs Disconnect

June 2, 2026 • 84 mins
Pope Leo XIV published his first encyclical, 43,000 words on AI and human dignity, and Anthropic co-founder Chris Olah was at the Vatican for the unveiling. Paul and Mike break down what the church's entry into the AI debate means for global public perception, then cover the PR emergency building among young people, the token cost crisis hitting corporate budgets, Claude Opus 4.8, competing AI jobs narratives, Illinois's landmark s...
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#216: Google I/O, Musk v. OpenAI Verdict, Andrej Karpathy Joins Anthropic & Meta Layoffs

May 26, 2026 • 89 mins
Google I/O dropped dozens of announcements this week, including Gemini 3.5 Flash, Gemini Omni, the "biggest upgrade to search in 25 years," and a closing statement from Demis Hassabis that we are at the foothills of the singularity.  Paul and Mike unpack it all: what the Karpathy-to-Anthropic move really means, why the Musk v. OpenAI verdict matters beyond the headlines, and what to make of profitable companies like Cloudflar...
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#215: Musk v. OpenAI Round 3, AI's Hot New Job, The AI Jobs Apocalypse Debate & The 2026 State of AI for Business Report

May 19, 2026 • 94 mins
Three big stories define this week: the Musk v. OpenAI trial wraps with the jury advising but the judge deciding. Then: why did every major AI commentator publish the same argument in the same week that AI won't kill jobs? And: Forward Deployed Engineers: are they the future of enterprise AI adoption or just consultants with a better name? Rapid fire covers the AI hate wave showing up across the country, Anthropic's two-scenario r...
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#214: Musk v. OpenAI Round 2, Coinbase AI Layoffs, AI “Soft Nationalization & xAI Folds Into SpaceX

May 12, 2026 • 90 mins
The second week of Musk v. OpenAI delivered texts, secret Tesla AI plots, and backstage chaos around Sam Altman's 2023 firing. Paul and Mike also break down Coinbase's AI-native restructuring memo, the White House's very brief flirtation with model vetting, Anthropic co-founder Jack Clark's prediction that AI will autonomously train its own successors by 2028, and the bizarre Anthropic-SpaceX compute deal that emerged from out of n...
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#213: AI Answers - What AI Should Never Do, Enterprise Scaling, Governing AI & Navigating IT Roadblocks

May 7, 2026 • 55 mins
Leadership wants AI everywhere. IT security can't keep up. Marketing is racing ahead while legal and finance dig in. And every week brings another story of an AI agent doing something nobody told it to do. Paul Roetzer and Cathy McPhillips answer 15 listener questions on how to actually move organizations forward and where the real opportunities lie for individuals, SMBs, and enterprises right now. 00:00:00 — Intro 00:07:01...
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