February 25, 2025 • 28 mins
What if your dream of working from home and spending more time with your family wasn't just possible—but wildly successful? Meet Todd and Leah Rae Getts, a couple who went from having zero business or marketing experience to making six figures a month online. How did they do it? Desperation, determination, and a whole lot of smart strategy.
In this episode, we dive into their incredible journey from network marketing failures to mastering affiliate marketing, launching their own course, and achieving true freedom. If you've ever felt overwhelmed by the idea of starting an online business, their advice on branding, lead generation, and automation will change the game for you. Plus, they break down the key to standing out in a crowded market and scaling without losing your sanity. Ready to build a business and life you actually love?
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Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!
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Episode Transcript
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Carly Ries (00:00):
Todd and Leah Getts made a bold move from
traditional careers to buildinga thriving online business
without prior marketingexperience. So what drove them?
Well, determination and a deepdesire to be present for their
family. In this episode, theyreveal how they went from
struggling in network marketingto hitting 6 figure months
through affiliate marketing andcourse creation. But it's not
(00:21):
just about making money.
It's about making an impact anda business you actually enjoy
running. If you're feeling stuckin a job you don't love or
overwhelmed by the idea ofstarting an online business,
this conversation is exactlywhat you need. They break down
branding, lead generation,automation, and the number one
mistake most aspiringsolopreneurs make. So tune in to
hear their game changinginsights. You're listening to
(00:43):
The Aspiring Solopreneur, thepodcast for those just taking
the bold step or even justthinking about taking that step
into the world of soloentrepreneurship.
My name is Carly Ries, and my cohost, Joe Rando, and I are your
guides to navigating this crazy,but awesome journey as a company
of what. We take pride in beingpart of LifeStarr, a digital hub
(01:05):
dedicated to all aspects of soloentrepreneurship that has
empowered and educated countlesssolopreneurs looking to build a
business that resonates withtheir life's ambitions. We help
people work to live, not live towork. And if you're looking for
a get rich quick scheme, this isnot the show for you. So if
you're eager to gain valuableinsights from industry experts
on running a business the rightway the first time around, or
(01:28):
want to learn from the misstepsof solopreneurs who've paved the
way before you, then stickaround.
We've got your back becauseflying solo in business doesn't
mean you're alone. Okay. Toddand Leah, your story, I'm just
so intrigued by this becausewithout any marketing or
business experience, you twotransitioned from your
(01:48):
traditional careers intobuilding an online business. And
I would love to know why and howyou took that leap.
Leah Getts (01:55):
Desperation, I think, in all honesty. Because
at the time, Todd and I havebeen married for ten years.
We've been praying for childrenthis whole time. We finally
adopted our first son, and I wasnow at home with him.
Todd had to travel for workstill. And so at this point in
his career, he was doingtraveling consulting, and he was
(02:17):
leaving Sunday afternoons,flying back Thursday nights and
Friday mornings. And after tenyears of praying for kids and,
like, idealizing this wholefamily life thing, and then I
was a single mom most of thetime, and he only got to see our
son on the weekends. And thatwasn't okay with us. we lived in
rural Oklahoma where there wereno job opportunities that would
(02:39):
replace the kind of income thatTodd had, and so he had to
continue to travel. so we found,and we actually started with
network marketing. I thinkthat's a gateway drug for a lot
of people into entrepreneurship.And so we're like, okay. This
might be how we do this. Like,this is how we do it.
And then we totally sucked atit. We ended up coming online
trying to figure out how to makethat work and found affiliate
(03:01):
marketing. And we started tolearn actual Internet marketing
skills, and that's where itreally took off for us. so it
was really driven by the desireto be home with our kids, to
have our family together. And,you know, we started with online
with affiliate marketing.
That's where it went great. Westarted, Todd was able to
(03:22):
actually retire from his 6figure job. I think it was
eighteen months or somethingafter we had started. And we
since went on to launch our owncourse. within a year after
that, we had hit our first sixfigure month, selling our own
courses, teaching lead gen, andthe things that we had mastered
at the beginning.
(03:43):
And our second son has neverknown what it's like to have
parents work out of the house.
Carly Ries (03:47):
So Yeah. Well, so I'm just putting my mind and
some of our listeners. I'mtrying to put myself in their
shoes, and they're like, wait. Ilive in the middle of nowhere.
And did they just say 6 figuremonth and not year?
So let's say they're like, okay.I want to be with my kids more.
I want to work from home more.There aren't a lot of
opportunities where I am. Whatis your advice for that first
(04:09):
step in starting an onlinebusiness?
Todd Betts (04:12):
Wow. Well, I'd say number one thing that you need
to get good at for any type ofan online business, even if
you're doing things likeecommerce or something like
that, you wanna get good atbuilding an audience, building
an email list, creating content,branding yourself. I mean, the
more and more you look at whereAmazon is going, where even SEO
(04:35):
is going, when you have a brandand you're building your own
audience, those are the thingsthat companies like Amazon,
Google, or even if you've gotyour own coaching business, your
own online course, those are thethings that people are attracted
to. Brands are ranking higher inin SEO. I was just on an SEO
webinar that, you know, that'sone of the things that they're
(04:56):
noticing is if you have a brand,your content is ranking higher
than other types of contentwhere there is no brand.
In Amazon, if you're doingAmazon products, you want to
create your own brand. You wannabuild an email list. If you're
going to sell your Amazonbusiness, if you're building an
Amazon business to sell it,having an email list with that
(05:18):
increases the value of thatbusiness and increases the
amount that you can sell it for.So building a brand, building an
audience, and getting good atlead generation, building an
email list, that's the veryfirst thing you need to get good
at even if you don't know whatyou're going to sell. If you
know who you're gonna market toand you and you know the kind of
people that you wanna work with,start creating content for that.
(05:38):
Start building that list andthat audience.
Joe Rando (05:42):
Can I ask a question Because I think we're gonna move
on here and I don't wanna missit, but that term building a
brand, because I see so manydifferent definitions of what it
means to build a brand. Andthere's the traditional, oh, you
got your colors and your logoand you know, some people get
your brand void. But what do youmean specifically by building a
(06:04):
brand?
Todd Betts (06:06):
Yeah. So it's what people know you for on the
Internet, you know, what theyassociate your name for. So when
people think about digitaltrailblazer, what do they think
about? Right? When people thinkabout Apple or Google, you know,
what are not just the thoughts,but also the feelings that come
to mind.
That's really what a brand isabout. So, it has a lot to do
(06:27):
with just putting a personalitybehind the logo, putting a
belief behind the logo. What youstand for? That's what your
brand is. you know, I guess whenwe first kind of started
building an online business, wehad this idea that, oh, yeah. We
could just hide behind thecomputer and create content and
not really have to put our facesout there and we can just have,
(06:49):
like, a faceless business. Andthere's a number of people that
yeah. I mean, you might havebeen able to do that a while
ago, but more and more, you needto put a personality behind it.
And that's really because peoplewant connection. People only buy
from those that they know, like,and trust, and it's easier to
know, like, and trust somebodythat you feel like you know
(07:10):
versus a faceless brand that youdon't know who you're buying
from or what they stand for. Sothat's what I mean by brand.
And, kinda getting back to theoriginal point I was trying to
make, being able to build anaudience online, it's like,
McDonald's. Right?
(07:30):
McDonald's didn't grow to whereit is by selling burgers. They
got to where they are by pickingthe best locations, right? It's
location, location, location.When you're good at generating
traffic and generating leads,it's like having the best
location in the biggest city,right? Imagine if you've got a
(07:50):
McDonald's franchise that wasjust gifted to you.
You could take it over. Mostpeople would look at that and
say, Yeah, I could definitely besuccessful with that, But now
imagine that you've got thatfranchise, but it's in the
middle of the desert with noroads going to it. How
successful do you think that'sgonna be versus the same
franchise you put in the middleof Times Square, New York where
(08:11):
there's upwards of 300,000visitors per day? Right? There's
a world of difference.
It's the same product. It's thesame brand. it's the same
quality. Everything the same,but just that location is
different, and it makes a worldof difference. And that's what
the ability to generate leadsand build an audience makes for
an online business.
Carly Ries (08:27):
So would you argue because I think people are like,
there's a gazillion onlinebusinesses out there, and you're
not necessarily gonna have yourown unique profession. Like, I'm
a marketer, and so is myneighbor. it's just everybody's
a marketer. But would you saythat brand is how you stand out
in a crowded market, or arethere other ways to do that?
Leah Getts (08:46):
Todd, I was gonna say you've got a good antidote
with the whole beer scenario.
Todd Betts (08:51):
Oh, yeah. So standing out in a crowded
market, yeah, that's tough. Partof that is definitely gonna be
your brand because that's whatpeople connect with, but more
than that, you want to havesomething, kind of like a spin
or an angle that you take onwhat your offer is and how you
help people and how you achievethe results that you achieve.
(09:11):
A good example of this, I thinkit was Schlitz beer. Is that how
you pronounce it? It's a beercompany. Schlitz.
Yeah. It's not in businessanymore, but there's a great
story about it where theybrought in a marketing
consultant. And, they weretrying to figure out a new
marketing campaign to sell theirbeer. And this marketing
consultant was being taken outon a tour of the factory and he
(09:36):
was trying to find an angle likehow can we get the edge over
these other beer companies andhe saw a part of the beer making
process where they were likeinjecting the bottles with air
or something and they're doingsomething with the bottles
before they pour the beer inthere. He's like, well, what's
happening over there?
And the guy that was giving himthe tour was like, oh, well,
that's just where we disinfectthe beer bottles so that, the
(09:58):
beer stays fresh for longer. Andhe's like, There we go. That's
our angle. We're gonna say thatour beer stays fresh for longer
because we disinfect our bottlesand the guy that was giving him
the tour was like, well everybeer company does that. That's
not a big deal and the marketingconsultant was like, yeah, but
nobody else is saying it and sothat's gonna be our angle.
(10:21):
And so whatever your offer is, alot of times it doesn't even
have to be something that'sunique or something that not
everybody else is doing. Itcould be something that just
nobody else is saying, butthat's what you want your angle
to be. Another good example is,p 90. P 90 x.
(10:42):
They, kinda popularized back inthe early two thousands. Kind of
aging ourselves here.
Carly Ries (10:48):
p 90 x back in the early two thousands.
Todd Betts (10:51):
Yeah. I mean, it's a great program. They had this
idea of muscle confusion. Right?
And so the way that theypresented it was that all these
other exercise programs, you dothem for about thirty days and
then you hit this plateau andyou stop seeing results. K. And
that's what they call theplateau effect. And the way that
(11:14):
p 90 x is different and betteris that, we introduce what's
called muscle confusion. Soafter thirty days of doing this
workout, we mix up the programto introduce muscle confusion
which spikes another thirty daysof growth.
And then we do that one moretime for another thirty days of
growth and that's ninety days ofcontinued progress rather than
thirty days of progress and thenplateauing and that was their
(11:37):
angle. The thing is that if youask any fitness expert or
anybody else who's who's doinghealth and wellness coaching,
they would have been veryfamiliar with that concept. They
may not have called it muscleconfusion, but they were
familiar with that concept. Butp 90 x was the first one that
said it and, I mean, theirproduct blew up like crazy
because of it. And so whateverit is that you're marketing,
(11:57):
finding that unique angle, isreally the big difference in,
looking like everyone elseversus standing out and being
different.
Joe Rando (12:08):
Such a great point. I love that. And it reminded me, I
just went bought a new car. Andone of the things I always do is
I go check the highway safety,you know, information about the
vehicles, to see which ones arerated the highest. Because if
I'm gonna drive a car in thehighway, I'd like to know if I
get in a crash.
It's got my best odds. And ifyou look at them, a lot of the
(12:30):
cars aren't Volvos. You know?There are other makes. But when
you say, what's a safe car?
Volvo. They own it. So I getwhat you're saying. I love this.
I'd never really thought aboutit that way.
But, yeah, you can featuresomething that isn't unique to
you but isn't being featured byother people. And once you do
that, you own it. It'd be toughfor another car company to come
(12:51):
off and say, oh, no. We're thesafety car company, not Volvo.
That would be a tough sell andprobably not worth the effort
and the marketing callers. Cool.
Carly Ries (12:59):
So I'm putting myself in our listeners' shoes
again, and I'm like, okay. Igotta create a brand. Whether
they've jumped ship from theircorporate job or they're just
starting their business, they'relike, I have to build a brand.
What's affiliate marketing?What's SEO?
There's so much to do, and Ihave to make a living, and I
have to educate myself. andmaybe you guys went through this
(13:20):
when you left your nine to fivejobs. But how would you combat
that overwhelm of, I have somuch to learn and I have to run
a business while I learn allthis stuff?
Leah Getts (13:32):
Yeah. It really comes down to doing it one step
at a time. Because you'relooking at a mountain and you're
gonna climb the mountain, butyou can only focus on that next
step and keep moving forward.And getting the help, getting
the training, getting a mentor,a coach, someone to guide you on
that process is so valuable.
I'm not gonna lie. We would notbe where we are today without
(13:53):
that, and that really helped useven just to understand the
language, understand even whatwe were learning in a training.
It started to make sense when wecould talk through pieces of it
with someone who knew theindustry, knew what was up. So
really focusing on just thatnext step and keep moving
forward is the way to go.Because if you are sitting there
(14:14):
looking just up at the top ofthe hill, it's daunting and
you're gonna, you know, slowdown or stop.
Todd Betts (14:21):
I would even say networking with the people that
you wanna build a business like.So for me and Leah, when we
started network marketing andtrying to generate leads online,
we networked with a lot of othernetwork marketers who are
building businesses online. Andthat's kind of what got us into
affiliate marketing in the firstplace was that we found out that
network marketing was actuallysmall portion of their actual
(14:42):
income and most of their incomewas through affiliate marketing,
creating courses, coaching, andthings like that. And when we
saw that, it's like, okay. Well,we can do that too.
And that's kind of what drove usinto that direction as well.
Carly Ries (14:54):
So let me ask this. As you were talking about moving
forward or next steps, oncesomebody builds that steady
income, how do they scale? Imean, you guys were saying that
you, figured out your affiliatemarketing and all that, and then
you started a course, and nowyou have a podcast and, like,
all these things. How do youscale without adding to that
overwhelm?
Leah Getts (15:16):
That's a big question.
Carly Ries (15:17):
Is That possible?
Leah Getts (15:19):
Yes and no at the same time. So you can definitely
scale and just increase yourworkload, and a lot of people do
that at first where they're justtrying to
bring in more clients. They'restill doing, one on one coaching
or they're doing what they didat the beginning, just more of
it. When you're looking toscale, you need to really assess
all the pieces of this puzzleand make sure you're choosing
(15:42):
the most leveraged optionspossible. So when we're talking
about lead generation, maybe,coaches out there have started
and they're networking andthey're messaging and they're
chatting and doing this kind ofstuff on Facebook to generate
leads for their coachingbusiness. That's not scalable.
Like, that may be a good way toget started to get your first
few clients. But if you want toramp things up, there's only so
(16:06):
much time in the day. You can'treally just have more and more
and more conversations withpeople. So looking at what's a
more leveraged version, doesthat mean using Facebook ads?
Does that mean, getting in frontof other people's audiences like
podcast guesting?
Like, what are the moreleveraged ways that you can do
lead generation? The same goeswith the offer itself. if you're
currently doing one on onecoaching, it's only so scalable.
(16:28):
You only have so much time inyour day. So what if we move
that to a group program or youadd low ticket courses? look at
some of the ways thedeliverables that you can offer
and make sure that they're setup to be scalable because,
otherwise, you will just runyourself ragged. And
unfortunately, a lot of peopleget stuck in that trap.
Carly Ries (16:50):
Well, so where does automation play into all of this
from a time saving standpoint,like, don't lose your mind
standpoint. How do you implementit in your business, and how do
you recommend others use it?
Leah Getts (17:00):
Yeah. We are big on automation, and Todd's sort of
the automation king. I don'tknow if he wants to chime in on
here.
Todd Betts (17:06):
Yeah. that's just something that you wanna build
one piece at a time. Obviously,the very first thing is just
lead generation. Like Leah said,a lot of people when they get
started with an online business,they're trying to do things
cheap. They're trying to, saveas much money as possible and
that's totally understandable.
You can get your first clientsjust by sending messages on
Facebook with no funnels oranything else like that. But if
(17:27):
you really wanna scale, you needa funnel. You know, an opt in
page, a thank you page, andthen, getting people onto your
email list and messaging people.And then, I mean, there's so
much tech , I think about wherewe started and where we're at
now and the technology that'savailable to us. there's so many
more ways that you can automatenow, but, also, there's a lot of
(17:51):
tech that you gotta deal with aswell. And so, being able to
learn some at least some ofthat. And then once you kinda
learn it, you know what you wantdone, hiring somebody to do that
for you or to manage it for youwithin your business. But
there are so many things thatyou can automate. It's just a
matter of building it one pieceat a time.
Like, I'm trying my hardest notto go down the rabbit hole
Joe Rando (18:17):
Yes. Exactly. But do tell us what tools you like to
use for automation, if youwould.
Todd Betts (18:22):
Yeah. So things like your email list, you should be
building an email list. Thatshould be something that's
automated. Your email followups. So after somebody opts in
to a free lead magnet or to awebinar or a training that
you're doing, you have theirname, their email, their phone
number, automate an emailfollow-up sequence that goes
out, to them to nurture them.
Right? What we call a nurturesequence. So all that can be
(18:44):
automated as soon as they takethat first step of opting in.
all that is automated. And, someof the tools that we use do that
I mean, we used to use differenttools for everything.
We used to have, a specific toolfor our funnel pages. We used to
have a specific tool for ouremail marketing. We had another
software, for our CRM. We hadanother soft I mean, all these
(19:07):
different things, and we hadtime altogether with another
software called Zapier, and itwas just a big technological
nightmare. Now within the pasttwo years or so, we've come up
with some really good, all inone systems that, does
everything really well.
What we use is calledConvertPoint, and that's what
you know, it saves us about$1,700 a month just by switching
(19:30):
to this all in one software justfrom the other subscriptions
that we were doing. So that'swhat you we use, but there's a
lot of other good ones outthere. So, I mean, Kartra is one
that does a lot of that stuff.That and we've got clients that
use Kartra and they love it. Soit's there's a lot of options.
It's just kind of a matter of,what your preference is.
Joe Rando (19:50):
We do everything with HubSpot. So yeah.
Carly Ries (19:53):
And that is our choice. Well, let's say people
are like, I'm trying toautomate. I'm trying to learn.
I'm trying all this stuff.Nothing is working.
Where do you often see people gowrong, and how can they course
correct?
Todd Betts (20:07):
So That's huge especially when you're brand
new. Right? you buy a course,you learn a strategy, and it
doesn't work. You buy anothercourse and you learn another
strategy and it doesn't work.And you kinda go from strategy
to strategy and from system tosystem. And, maybe you learn
lead generation and you don'treally generate that many leads.
(20:28):
So then you learn, how to dowebinars and you do a webinar,
you don't make any sales, youlearn challenges and that
doesn't work either and you doall these things and it's not
working.
It's common for people to hoparound from thing to thing to
thing like that and nothingworks when really what the issue
is, is your messaging. It's likeI was talking about earlier in
(20:48):
this episode where it's aboutcoming up with your unique angle
and really building an argumentaround that, about why you're
different, why you're betterthan the competition, why you
might be a better choice for aspecific person versus somebody
else. The message is what makesthe sale and if your message is
not strong, if it's kind of aweak message, if it sounds like
(21:09):
other people, then, yeah, you'regonna struggle with no matter
what strategy you use. Right?Facebook ads are not gonna make
the sale for you.
A webinar is not gonna makesales for you if your message is
weak. Alright? So thattypically, that's a very first
thing that we're looking at iswhat is the message? Is it
strong? Does it set you apartfrom the competition out there?
(21:30):
Because if people go through awebinar or challenge and, you
know, they love you, you soundgreat, and then at the end, you
put together your offer and youpresent it and they're like,
that sounds exactly like thisother person's offer. Now your
audience has options. And whentwo things look exactly the
(21:50):
same, like, imagine that you'vegot a menu in front of you and
you're at a restaurant, you'retrying to decide, and all the
names may be different of theitems, but when you look at the
ingredients and what they'redoing, they all look like it's
the same thing. Right?
How do you make a choice aboutwhat you're gonna buy? People
have this analysis paralysis andthey don't make a decision or
(22:11):
they just look for the cheapestoption and when people are
looking for the cheapest option,it's just a race to the bottom
of who can sell their product orservice at the cheapest price
possible and there's no point inbeing second cheapest. So you
need to find that angle, thatmessage around your offer needs
to be solid because that'swhat's gonna make the sale.
Carly Ries (22:32):
And you said there's no point in being second
cheapest. I went straight to ifhe ain't first, you're last from
Talladega and Giant. So here'smy 2¢ for this conversation? So
I do wanna ask one more questionbefore we get into the ones that
we always ask our guests. And weactually asked this to a guest
last week, and I really wantedyour take on it.
(22:54):
And that is, how do yourecommend people not only run a
successful business, but whenthey actually like running?
Because there's a hugedifference. You can be
successful, but you could alsobe miserable. So how did you
find that balance?
Joe Rando (23:08):
Been there.
Leah Getts (23:12):
Yes. I think it's important that you're not only
passionate about what you'redelivering, which you do need to
be passionate about that, thisis something that you get
excited about, that you enjoytalking about, this is part of
your mission and what justlights you up. But on top of
that, how are you building it?Do you enjoy the strategies that
you're using to build it?Because especially at the
(23:34):
beginning, you're gonna bespending a lot more time on the
strategies to build it thanactually doing the thing.
Because you need to actually getthe clients before you can serve
the clients. And if you hate thestrategies that you're doing,
you are not gonna succeed, andyou're gonna hate every minute
of it. You might get someinitial traction, but it's gonna
be like pulling teeth and you'regonna start to loathe your
(23:56):
business. So I've seen this manytimes where people will find us
because we help them set uptheir automations and their
funnels and their systems andall of that good leveraged thing
those good leveraged things.
And they come to us becausethey're starting to hate their
business because they gotstarted messaging people on
Facebook, and it was working.And they didn't really like it,
but it worked, so they did it.And now they're suck doing it,
(24:16):
and now they hate what they do,and they're ready to quit the
business if they have to messageone more person on Facebook. So
Joe Rando (24:22):
Wow. I can see that.
Leah Getts (24:24):
Yeah. So making sure that you're passionate about
what the offer is, but that youalso are enjoying the actual
strategies. And if you don't,you need to really learn from or
get help from people who youlike their strategies, that you
enjoy going through theirprocesses or their content or
what they're doing. That willhelp you identify things that
(24:46):
you would actually would be inalignment for you for your
business.
Carly Ries (24:49):
Well, such great advice, you guys. So I feel like
that's a great pivot into ourquestion that we ask all of our
guests. You help people findsuccess in creating an online
business. So what is yourfavorite quote about success?
Leah Getts (25:01):
Mine's actually a Bible verse, and I have it on my
wall right here. And it'sPhilippians four thirteen. And
it's, I can do all thingsthrough Christ who strengthens
me. And for me, that's huge. wehave done amazing things in this
business, but that wholeentrepreneurship, you know, a
meme, right?
Like, yay. Oh, it sucks. Oh,it's amazing. Oh, I'm dying. I
should quit. that wholeemotional journey of
(25:23):
entrepreneurship is rough. Andtoughing yourself up for that,
kind of putting on your armor,being ready to stay the course
and do the thing for me thathelps. that verse just reminds
me, you know what? God gave methe gifts I need to succeed, and
I need to trust to move forward.I just gotta move my feet.
(25:45):
He's got my path. Right? And soreally big one for me.
Carly Ries (25:51):
Yeah. Todd, did you have one too, or is that on
behalf of both of you?
Todd Betts (25:55):
Yeah. The one that always stuck around in my mind,
especially when we were firstbuilding our business was and I
don't even know who said this,but, I'll either find a way or
I'll make a way. And for us ,that was it. we had this goal in
our mind of what we want toachieve and, we saw that other
people were successful, youknow, and we knew that we
(26:17):
weren't any stupider or youknow, worse looking than anybody
else on the Internet. It's likeif they can figure it out, then
there's a way for us to figureit out.
And that model that, I'll eitherfind a way or I'll make a way,
that kept me going for a longtime.
Joe Rando (26:32):
Reminds me of one of our other guests, Jay
Schwedelson, and said somethinglike his uncle came to him and
said, well, stupider people thanyou have done it.
Leah Getts (26:41):
Exactly. Thanks, I think.
Joe Rando (26:43):
Little different spin on it.
Carly Ries (26:46):
Well, you guys, you seem to know what you're talking
about. So if people want tolearn more about you and
everything you offer, where canthey find you?
Leah Getts (26:52):
Yes. We would love to have them check us out at
digitaltrailblazer.com. That'swhere we have, great resources,
great information, all kinds ofstuff to check out. And we have
a podcast that we would lovethem to come check out. It's
Digital Trailblazer Podcast, andit's all things building your
online business, really insales, marketing, messaging, all
of the different things.
And we kinda, funnel hack peoplewide and go into all their
(27:14):
strategies that are workingreally well. So it's super fun.
You can geek out on all themarketing and business stuff,
and it's just really, reallygreat information.
Carly Ries (27:21):
Yes. Love it. Well, thank you so much for coming
today. And listeners, thank youso much for tuning in. As
always, we love that five starreview.
We love that you subscribe onyour favorite platform and on
YouTube, and we will see younext time on the Aspiring
Solopreneur. You may be goingsolo in business, but that
doesn't mean you're alone. Infact, millions of people are in
(27:42):
your shoes, running a one personbusiness and figuring it out as
they go. So why not connect withthem and learn from each other's
successes and failures? AtLifeStarr, we're creating a one
person business community whereyou can go to meet and get
advice from other solopreneurs.
Be sure to join in on theconversations at
community.lifestarr.com.
Todd and Leah Getts made a bold move from
traditional careers to buildinga thriving online business
without prior marketingexperience. So what drove them?
Well, determination and a deepdesire to be present for their
family. In this episode, theyreveal how they went from
struggling in network marketingto hitting 6 figure months
through affiliate marketing andcourse creation. But it's not
(00:21):
just about making money.
It's about making an impact anda business you actually enjoy
running. If you're feeling stuckin a job you don't love or
overwhelmed by the idea ofstarting an online business,
this conversation is exactlywhat you need. They break down
branding, lead generation,automation, and the number one
mistake most aspiringsolopreneurs make. So tune in to
hear their game changinginsights. You're listening to
(00:43):
The Aspiring Solopreneur, thepodcast for those just taking
the bold step or even justthinking about taking that step
into the world of soloentrepreneurship.
My name is Carly Ries, and my cohost, Joe Rando, and I are your
guides to navigating this crazy,but awesome journey as a company
of what. We take pride in beingpart of LifeStarr, a digital hub
(01:05):
dedicated to all aspects of soloentrepreneurship that has
empowered and educated countlesssolopreneurs looking to build a
business that resonates withtheir life's ambitions. We help
people work to live, not live towork. And if you're looking for
a get rich quick scheme, this isnot the show for you. So if
you're eager to gain valuableinsights from industry experts
on running a business the rightway the first time around, or
(01:28):
want to learn from the misstepsof solopreneurs who've paved the
way before you, then stickaround.
We've got your back becauseflying solo in business doesn't
mean you're alone. Okay. Toddand Leah, your story, I'm just
so intrigued by this becausewithout any marketing or
business experience, you twotransitioned from your
(01:48):
traditional careers intobuilding an online business. And
I would love to know why and howyou took that leap.
Leah Getts (01:55):
Desperation, I think, in all honesty. Because
at the time, Todd and I havebeen married for ten years.
We've been praying for childrenthis whole time. We finally
adopted our first son, and I wasnow at home with him.
Todd had to travel for workstill. And so at this point in
his career, he was doingtraveling consulting, and he was
(02:17):
leaving Sunday afternoons,flying back Thursday nights and
Friday mornings. And after tenyears of praying for kids and,
like, idealizing this wholefamily life thing, and then I
was a single mom most of thetime, and he only got to see our
son on the weekends. And thatwasn't okay with us. we lived in
rural Oklahoma where there wereno job opportunities that would
(02:39):
replace the kind of income thatTodd had, and so he had to
continue to travel. so we found,and we actually started with
network marketing. I thinkthat's a gateway drug for a lot
of people into entrepreneurship.And so we're like, okay. This
might be how we do this. Like,this is how we do it.
And then we totally sucked atit. We ended up coming online
trying to figure out how to makethat work and found affiliate
(03:01):
marketing. And we started tolearn actual Internet marketing
skills, and that's where itreally took off for us. so it
was really driven by the desireto be home with our kids, to
have our family together. And,you know, we started with online
with affiliate marketing.
That's where it went great. Westarted, Todd was able to
(03:22):
actually retire from his 6figure job. I think it was
eighteen months or somethingafter we had started. And we
since went on to launch our owncourse. within a year after
that, we had hit our first sixfigure month, selling our own
courses, teaching lead gen, andthe things that we had mastered
at the beginning.
(03:43):
And our second son has neverknown what it's like to have
parents work out of the house.
Carly Ries (03:47):
So Yeah. Well, so I'm just putting my mind and
some of our listeners. I'mtrying to put myself in their
shoes, and they're like, wait. Ilive in the middle of nowhere.
And did they just say 6 figuremonth and not year?
So let's say they're like, okay.I want to be with my kids more.
I want to work from home more.There aren't a lot of
opportunities where I am. Whatis your advice for that first
(04:09):
step in starting an onlinebusiness?
Todd Betts (04:12):
Wow. Well, I'd say number one thing that you need
to get good at for any type ofan online business, even if
you're doing things likeecommerce or something like
that, you wanna get good atbuilding an audience, building
an email list, creating content,branding yourself. I mean, the
more and more you look at whereAmazon is going, where even SEO
(04:35):
is going, when you have a brandand you're building your own
audience, those are the thingsthat companies like Amazon,
Google, or even if you've gotyour own coaching business, your
own online course, those are thethings that people are attracted
to. Brands are ranking higher inin SEO. I was just on an SEO
webinar that, you know, that'sone of the things that they're
(04:56):
noticing is if you have a brand,your content is ranking higher
than other types of contentwhere there is no brand.
In Amazon, if you're doingAmazon products, you want to
create your own brand. You wannabuild an email list. If you're
going to sell your Amazonbusiness, if you're building an
Amazon business to sell it,having an email list with that
(05:18):
increases the value of thatbusiness and increases the
amount that you can sell it for.So building a brand, building an
audience, and getting good atlead generation, building an
email list, that's the veryfirst thing you need to get good
at even if you don't know whatyou're going to sell. If you
know who you're gonna market toand you and you know the kind of
people that you wanna work with,start creating content for that.
(05:38):
Start building that list andthat audience.
Joe Rando (05:42):
Can I ask a question Because I think we're gonna move
on here and I don't wanna missit, but that term building a
brand, because I see so manydifferent definitions of what it
means to build a brand. Andthere's the traditional, oh, you
got your colors and your logoand you know, some people get
your brand void. But what do youmean specifically by building a
(06:04):
brand?
Todd Betts (06:06):
Yeah. So it's what people know you for on the
Internet, you know, what theyassociate your name for. So when
people think about digitaltrailblazer, what do they think
about? Right? When people thinkabout Apple or Google, you know,
what are not just the thoughts,but also the feelings that come
to mind.
That's really what a brand isabout. So, it has a lot to do
(06:27):
with just putting a personalitybehind the logo, putting a
belief behind the logo. What youstand for? That's what your
brand is. you know, I guess whenwe first kind of started
building an online business, wehad this idea that, oh, yeah. We
could just hide behind thecomputer and create content and
not really have to put our facesout there and we can just have,
(06:49):
like, a faceless business. Andthere's a number of people that
yeah. I mean, you might havebeen able to do that a while
ago, but more and more, you needto put a personality behind it.
And that's really because peoplewant connection. People only buy
from those that they know, like,and trust, and it's easier to
know, like, and trust somebodythat you feel like you know
(07:10):
versus a faceless brand that youdon't know who you're buying
from or what they stand for. Sothat's what I mean by brand.
And, kinda getting back to theoriginal point I was trying to
make, being able to build anaudience online, it's like,
McDonald's. Right?
(07:30):
McDonald's didn't grow to whereit is by selling burgers. They
got to where they are by pickingthe best locations, right? It's
location, location, location.When you're good at generating
traffic and generating leads,it's like having the best
location in the biggest city,right? Imagine if you've got a
(07:50):
McDonald's franchise that wasjust gifted to you.
You could take it over. Mostpeople would look at that and
say, Yeah, I could definitely besuccessful with that, But now
imagine that you've got thatfranchise, but it's in the
middle of the desert with noroads going to it. How
successful do you think that'sgonna be versus the same
franchise you put in the middleof Times Square, New York where
(08:11):
there's upwards of 300,000visitors per day? Right? There's
a world of difference.
It's the same product. It's thesame brand. it's the same
quality. Everything the same,but just that location is
different, and it makes a worldof difference. And that's what
the ability to generate leadsand build an audience makes for
an online business.
Carly Ries (08:27):
So would you argue because I think people are like,
there's a gazillion onlinebusinesses out there, and you're
not necessarily gonna have yourown unique profession. Like, I'm
a marketer, and so is myneighbor. it's just everybody's
a marketer. But would you saythat brand is how you stand out
in a crowded market, or arethere other ways to do that?
Leah Getts (08:46):
Todd, I was gonna say you've got a good antidote
with the whole beer scenario.
Todd Betts (08:51):
Oh, yeah. So standing out in a crowded
market, yeah, that's tough. Partof that is definitely gonna be
your brand because that's whatpeople connect with, but more
than that, you want to havesomething, kind of like a spin
or an angle that you take onwhat your offer is and how you
help people and how you achievethe results that you achieve.
(09:11):
A good example of this, I thinkit was Schlitz beer. Is that how
you pronounce it? It's a beercompany. Schlitz.
Yeah. It's not in businessanymore, but there's a great
story about it where theybrought in a marketing
consultant. And, they weretrying to figure out a new
marketing campaign to sell theirbeer. And this marketing
consultant was being taken outon a tour of the factory and he
(09:36):
was trying to find an angle likehow can we get the edge over
these other beer companies andhe saw a part of the beer making
process where they were likeinjecting the bottles with air
or something and they're doingsomething with the bottles
before they pour the beer inthere. He's like, well, what's
happening over there?
And the guy that was giving himthe tour was like, oh, well,
that's just where we disinfectthe beer bottles so that, the
(09:58):
beer stays fresh for longer. Andhe's like, There we go. That's
our angle. We're gonna say thatour beer stays fresh for longer
because we disinfect our bottlesand the guy that was giving him
the tour was like, well everybeer company does that. That's
not a big deal and the marketingconsultant was like, yeah, but
nobody else is saying it and sothat's gonna be our angle.
(10:21):
And so whatever your offer is, alot of times it doesn't even
have to be something that'sunique or something that not
everybody else is doing. Itcould be something that just
nobody else is saying, butthat's what you want your angle
to be. Another good example is,p 90. P 90 x.
(10:42):
They, kinda popularized back inthe early two thousands. Kind of
aging ourselves here.
Carly Ries (10:48):
p 90 x back in the early two thousands.
Todd Betts (10:51):
Yeah. I mean, it's a great program. They had this
idea of muscle confusion. Right?
And so the way that theypresented it was that all these
other exercise programs, you dothem for about thirty days and
then you hit this plateau andyou stop seeing results. K. And
that's what they call theplateau effect. And the way that
(11:14):
p 90 x is different and betteris that, we introduce what's
called muscle confusion. Soafter thirty days of doing this
workout, we mix up the programto introduce muscle confusion
which spikes another thirty daysof growth.
And then we do that one moretime for another thirty days of
growth and that's ninety days ofcontinued progress rather than
thirty days of progress and thenplateauing and that was their
(11:37):
angle. The thing is that if youask any fitness expert or
anybody else who's who's doinghealth and wellness coaching,
they would have been veryfamiliar with that concept. They
may not have called it muscleconfusion, but they were
familiar with that concept. Butp 90 x was the first one that
said it and, I mean, theirproduct blew up like crazy
because of it. And so whateverit is that you're marketing,
(11:57):
finding that unique angle, isreally the big difference in,
looking like everyone elseversus standing out and being
different.
Joe Rando (12:08):
Such a great point. I love that. And it reminded me, I
just went bought a new car. Andone of the things I always do is
I go check the highway safety,you know, information about the
vehicles, to see which ones arerated the highest. Because if
I'm gonna drive a car in thehighway, I'd like to know if I
get in a crash.
It's got my best odds. And ifyou look at them, a lot of the
(12:30):
cars aren't Volvos. You know?There are other makes. But when
you say, what's a safe car?
Volvo. They own it. So I getwhat you're saying. I love this.
I'd never really thought aboutit that way.
But, yeah, you can featuresomething that isn't unique to
you but isn't being featured byother people. And once you do
that, you own it. It'd be toughfor another car company to come
(12:51):
off and say, oh, no. We're thesafety car company, not Volvo.
That would be a tough sell andprobably not worth the effort
and the marketing callers. Cool.
Carly Ries (12:59):
So I'm putting myself in our listeners' shoes
again, and I'm like, okay. Igotta create a brand. Whether
they've jumped ship from theircorporate job or they're just
starting their business, they'relike, I have to build a brand.
What's affiliate marketing?What's SEO?
There's so much to do, and Ihave to make a living, and I
have to educate myself. andmaybe you guys went through this
(13:20):
when you left your nine to fivejobs. But how would you combat
that overwhelm of, I have somuch to learn and I have to run
a business while I learn allthis stuff?
Leah Getts (13:32):
Yeah. It really comes down to doing it one step
at a time. Because you'relooking at a mountain and you're
gonna climb the mountain, butyou can only focus on that next
step and keep moving forward.And getting the help, getting
the training, getting a mentor,a coach, someone to guide you on
that process is so valuable.
I'm not gonna lie. We would notbe where we are today without
(13:53):
that, and that really helped useven just to understand the
language, understand even whatwe were learning in a training.
It started to make sense when wecould talk through pieces of it
with someone who knew theindustry, knew what was up. So
really focusing on just thatnext step and keep moving
forward is the way to go.Because if you are sitting there
(14:14):
looking just up at the top ofthe hill, it's daunting and
you're gonna, you know, slowdown or stop.
Todd Betts (14:21):
I would even say networking with the people that
you wanna build a business like.So for me and Leah, when we
started network marketing andtrying to generate leads online,
we networked with a lot of othernetwork marketers who are
building businesses online. Andthat's kind of what got us into
affiliate marketing in the firstplace was that we found out that
network marketing was actuallysmall portion of their actual
(14:42):
income and most of their incomewas through affiliate marketing,
creating courses, coaching, andthings like that. And when we
saw that, it's like, okay. Well,we can do that too.
And that's kind of what drove usinto that direction as well.
Carly Ries (14:54):
So let me ask this. As you were talking about moving
forward or next steps, oncesomebody builds that steady
income, how do they scale? Imean, you guys were saying that
you, figured out your affiliatemarketing and all that, and then
you started a course, and nowyou have a podcast and, like,
all these things. How do youscale without adding to that
overwhelm?
Leah Getts (15:16):
That's a big question.
Carly Ries (15:17):
Is That possible?
Leah Getts (15:19):
Yes and no at the same time. So you can definitely
scale and just increase yourworkload, and a lot of people do
that at first where they're justtrying to
bring in more clients. They'restill doing, one on one coaching
or they're doing what they didat the beginning, just more of
it. When you're looking toscale, you need to really assess
all the pieces of this puzzleand make sure you're choosing
(15:42):
the most leveraged optionspossible. So when we're talking
about lead generation, maybe,coaches out there have started
and they're networking andthey're messaging and they're
chatting and doing this kind ofstuff on Facebook to generate
leads for their coachingbusiness. That's not scalable.
Like, that may be a good way toget started to get your first
few clients. But if you want toramp things up, there's only so
(16:06):
much time in the day. You can'treally just have more and more
and more conversations withpeople. So looking at what's a
more leveraged version, doesthat mean using Facebook ads?
Does that mean, getting in frontof other people's audiences like
podcast guesting?
Like, what are the moreleveraged ways that you can do
lead generation? The same goeswith the offer itself. if you're
currently doing one on onecoaching, it's only so scalable.
(16:28):
You only have so much time inyour day. So what if we move
that to a group program or youadd low ticket courses? look at
some of the ways thedeliverables that you can offer
and make sure that they're setup to be scalable because,
otherwise, you will just runyourself ragged. And
unfortunately, a lot of peopleget stuck in that trap.
Carly Ries (16:50):
Well, so where does automation play into all of this
from a time saving standpoint,like, don't lose your mind
standpoint. How do you implementit in your business, and how do
you recommend others use it?
Leah Getts (17:00):
Yeah. We are big on automation, and Todd's sort of
the automation king. I don'tknow if he wants to chime in on
here.
Todd Betts (17:06):
Yeah. that's just something that you wanna build
one piece at a time. Obviously,the very first thing is just
lead generation. Like Leah said,a lot of people when they get
started with an online business,they're trying to do things
cheap. They're trying to, saveas much money as possible and
that's totally understandable.
You can get your first clientsjust by sending messages on
Facebook with no funnels oranything else like that. But if
(17:27):
you really wanna scale, you needa funnel. You know, an opt in
page, a thank you page, andthen, getting people onto your
email list and messaging people.And then, I mean, there's so
much tech , I think about wherewe started and where we're at
now and the technology that'savailable to us. there's so many
more ways that you can automatenow, but, also, there's a lot of
(17:51):
tech that you gotta deal with aswell. And so, being able to
learn some at least some ofthat. And then once you kinda
learn it, you know what you wantdone, hiring somebody to do that
for you or to manage it for youwithin your business. But
there are so many things thatyou can automate. It's just a
matter of building it one pieceat a time.
Like, I'm trying my hardest notto go down the rabbit hole
Joe Rando (18:17):
Yes. Exactly. But do tell us what tools you like to
use for automation, if youwould.
Todd Betts (18:22):
Yeah. So things like your email list, you should be
building an email list. Thatshould be something that's
automated. Your email followups. So after somebody opts in
to a free lead magnet or to awebinar or a training that
you're doing, you have theirname, their email, their phone
number, automate an emailfollow-up sequence that goes
out, to them to nurture them.
Right? What we call a nurturesequence. So all that can be
(18:44):
automated as soon as they takethat first step of opting in.
all that is automated. And, someof the tools that we use do that
I mean, we used to use differenttools for everything.
We used to have, a specific toolfor our funnel pages. We used to
have a specific tool for ouremail marketing. We had another
software, for our CRM. We hadanother soft I mean, all these
(19:07):
different things, and we hadtime altogether with another
software called Zapier, and itwas just a big technological
nightmare. Now within the pasttwo years or so, we've come up
with some really good, all inone systems that, does
everything really well.
What we use is calledConvertPoint, and that's what
you know, it saves us about$1,700 a month just by switching
(19:30):
to this all in one software justfrom the other subscriptions
that we were doing. So that'swhat you we use, but there's a
lot of other good ones outthere. So, I mean, Kartra is one
that does a lot of that stuff.That and we've got clients that
use Kartra and they love it. Soit's there's a lot of options.
It's just kind of a matter of,what your preference is.
Joe Rando (19:50):
We do everything with HubSpot. So yeah.
Carly Ries (19:53):
And that is our choice. Well, let's say people
are like, I'm trying toautomate. I'm trying to learn.
I'm trying all this stuff.Nothing is working.
Where do you often see people gowrong, and how can they course
correct?
Todd Betts (20:07):
So That's huge especially when you're brand
new. Right? you buy a course,you learn a strategy, and it
doesn't work. You buy anothercourse and you learn another
strategy and it doesn't work.And you kinda go from strategy
to strategy and from system tosystem. And, maybe you learn
lead generation and you don'treally generate that many leads.
(20:28):
So then you learn, how to dowebinars and you do a webinar,
you don't make any sales, youlearn challenges and that
doesn't work either and you doall these things and it's not
working.
It's common for people to hoparound from thing to thing to
thing like that and nothingworks when really what the issue
is, is your messaging. It's likeI was talking about earlier in
(20:48):
this episode where it's aboutcoming up with your unique angle
and really building an argumentaround that, about why you're
different, why you're betterthan the competition, why you
might be a better choice for aspecific person versus somebody
else. The message is what makesthe sale and if your message is
not strong, if it's kind of aweak message, if it sounds like
(21:09):
other people, then, yeah, you'regonna struggle with no matter
what strategy you use. Right?Facebook ads are not gonna make
the sale for you.
A webinar is not gonna makesales for you if your message is
weak. Alright? So thattypically, that's a very first
thing that we're looking at iswhat is the message? Is it
strong? Does it set you apartfrom the competition out there?
(21:30):
Because if people go through awebinar or challenge and, you
know, they love you, you soundgreat, and then at the end, you
put together your offer and youpresent it and they're like,
that sounds exactly like thisother person's offer. Now your
audience has options. And whentwo things look exactly the
(21:50):
same, like, imagine that you'vegot a menu in front of you and
you're at a restaurant, you'retrying to decide, and all the
names may be different of theitems, but when you look at the
ingredients and what they'redoing, they all look like it's
the same thing. Right?
How do you make a choice aboutwhat you're gonna buy? People
have this analysis paralysis andthey don't make a decision or
(22:11):
they just look for the cheapestoption and when people are
looking for the cheapest option,it's just a race to the bottom
of who can sell their product orservice at the cheapest price
possible and there's no point inbeing second cheapest. So you
need to find that angle, thatmessage around your offer needs
to be solid because that'swhat's gonna make the sale.
Carly Ries (22:32):
And you said there's no point in being second
cheapest. I went straight to ifhe ain't first, you're last from
Talladega and Giant. So here'smy 2¢ for this conversation? So
I do wanna ask one more questionbefore we get into the ones that
we always ask our guests. And weactually asked this to a guest
last week, and I really wantedyour take on it.
(22:54):
And that is, how do yourecommend people not only run a
successful business, but whenthey actually like running?
Because there's a hugedifference. You can be
successful, but you could alsobe miserable. So how did you
find that balance?
Joe Rando (23:08):
Been there.
Leah Getts (23:12):
Yes. I think it's important that you're not only
passionate about what you'redelivering, which you do need to
be passionate about that, thisis something that you get
excited about, that you enjoytalking about, this is part of
your mission and what justlights you up. But on top of
that, how are you building it?Do you enjoy the strategies that
you're using to build it?Because especially at the
(23:34):
beginning, you're gonna bespending a lot more time on the
strategies to build it thanactually doing the thing.
Because you need to actually getthe clients before you can serve
the clients. And if you hate thestrategies that you're doing,
you are not gonna succeed, andyou're gonna hate every minute
of it. You might get someinitial traction, but it's gonna
be like pulling teeth and you'regonna start to loathe your
(23:56):
business. So I've seen this manytimes where people will find us
because we help them set uptheir automations and their
funnels and their systems andall of that good leveraged thing
those good leveraged things.
And they come to us becausethey're starting to hate their
business because they gotstarted messaging people on
Facebook, and it was working.And they didn't really like it,
but it worked, so they did it.And now they're suck doing it,
(24:16):
and now they hate what they do,and they're ready to quit the
business if they have to messageone more person on Facebook. So
Joe Rando (24:22):
Wow. I can see that.
Leah Getts (24:24):
Yeah. So making sure that you're passionate about
what the offer is, but that youalso are enjoying the actual
strategies. And if you don't,you need to really learn from or
get help from people who youlike their strategies, that you
enjoy going through theirprocesses or their content or
what they're doing. That willhelp you identify things that
(24:46):
you would actually would be inalignment for you for your
business.
Carly Ries (24:49):
Well, such great advice, you guys. So I feel like
that's a great pivot into ourquestion that we ask all of our
guests. You help people findsuccess in creating an online
business. So what is yourfavorite quote about success?
Leah Getts (25:01):
Mine's actually a Bible verse, and I have it on my
wall right here. And it'sPhilippians four thirteen. And
it's, I can do all thingsthrough Christ who strengthens
me. And for me, that's huge. wehave done amazing things in this
business, but that wholeentrepreneurship, you know, a
meme, right?
Like, yay. Oh, it sucks. Oh,it's amazing. Oh, I'm dying. I
should quit. that wholeemotional journey of
(25:23):
entrepreneurship is rough. Andtoughing yourself up for that,
kind of putting on your armor,being ready to stay the course
and do the thing for me thathelps. that verse just reminds
me, you know what? God gave methe gifts I need to succeed, and
I need to trust to move forward.I just gotta move my feet.
(25:45):
He's got my path. Right? And soreally big one for me.
Carly Ries (25:51):
Yeah. Todd, did you have one too, or is that on
behalf of both of you?
Todd Betts (25:55):
Yeah. The one that always stuck around in my mind,
especially when we were firstbuilding our business was and I
don't even know who said this,but, I'll either find a way or
I'll make a way. And for us ,that was it. we had this goal in
our mind of what we want toachieve and, we saw that other
people were successful, youknow, and we knew that we
(26:17):
weren't any stupider or youknow, worse looking than anybody
else on the Internet. It's likeif they can figure it out, then
there's a way for us to figureit out.
And that model that, I'll eitherfind a way or I'll make a way,
that kept me going for a longtime.
Joe Rando (26:32):
Reminds me of one of our other guests, Jay
Schwedelson, and said somethinglike his uncle came to him and
said, well, stupider people thanyou have done it.
Leah Getts (26:41):
Exactly. Thanks, I think.
Joe Rando (26:43):
Little different spin on it.
Carly Ries (26:46):
Well, you guys, you seem to know what you're talking
about. So if people want tolearn more about you and
everything you offer, where canthey find you?
Leah Getts (26:52):
Yes. We would love to have them check us out at
digitaltrailblazer.com. That'swhere we have, great resources,
great information, all kinds ofstuff to check out. And we have
a podcast that we would lovethem to come check out. It's
Digital Trailblazer Podcast, andit's all things building your
online business, really insales, marketing, messaging, all
of the different things.
And we kinda, funnel hack peoplewide and go into all their
(27:14):
strategies that are workingreally well. So it's super fun.
You can geek out on all themarketing and business stuff,
and it's just really, reallygreat information.
Carly Ries (27:21):
Yes. Love it. Well, thank you so much for coming
today. And listeners, thank youso much for tuning in. As
always, we love that five starreview.
We love that you subscribe onyour favorite platform and on
YouTube, and we will see younext time on the Aspiring
Solopreneur. You may be goingsolo in business, but that
doesn't mean you're alone. Infact, millions of people are in
(27:42):
your shoes, running a one personbusiness and figuring it out as
they go. So why not connect withthem and learn from each other's
successes and failures? AtLifeStarr, we're creating a one
person business community whereyou can go to meet and get
advice from other solopreneurs.
Be sure to join in on theconversations at
community.lifestarr.com.
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