May 26, 2025 • 51 mins
In this episode of The Asset Mindset, host Daniel Fielding sits down with U.S. Army combat veteran, author, and entrepreneur Magda Khalifa to explore her extraordinary transformation from the battlefield to business success.
Magda opens up about her decision to enlist after 9/11, the emotional toll of combat, and the mental health battles that followed. Her turning point came with the creation of the Freedom Triangle—a powerful life framework built on time freedom, health freedom, and mind freedom.
Now, as the founder of a luxury fragrance line inspired by this philosophy, Magda shares how self-improvement, bold decision-making, and embracing discomfort paved the way for her personal and professional breakthroughs. From veteran empowerment to entrepreneurship, this episode is packed with mindset strategies to break free from limitations and build a life of meaning.
If you're a veteran, leader, or anyone seeking clarity, courage, and control, this conversation will light your path.
Listen now and don’t forget to follow, share, like, and subscribe to The Asset Mindset Podcast on Spotify, YouTube, and Apple Podcasts.
Get your copy of The Asset Mindset TODAY! Click the link below!
Chapters
00:00 Introduction and Background
01:45 Pivotal Life Moments and Decisions
08:48 Chasing Growth and Overcoming Comfort Zones
14:42 The Freedom Triangle Concept
25:24 The Freedom Triangle and Luxury Fragrance
28:42 Embracing Change and Taking Action
32:19 The Power of Mentorship
37:36 Building a Vision and Overcoming Obstacles
50:04 Empowerment and Personal Growth
Connect with Daniel on social media!
LinkedIn: Daniel Fielding
Instagram: the_asset_mindset
Facebook: The Asset Mindset
Learn more at:
Follow Magda on Social media today!
Instagram: magda.khalifa.usa
Website: trianglefragrance.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:10):
Welcome to the Asset Mindset Podcast.
Magna Khalifa is our specialguest today.
She is amazing.
She's inspiring, powerful,strong woman.
Veteran from Jersey.
She's a Jersey girl and it'sjust fantastic to have her on
here.
I came across her in myjourneys a few years ago at a
speaking event and she, justright off the bat, hit me as an
(00:34):
amazing person.
So when it came to starting theAsset Mindset podcast, I have
her on.
So welcome, magna.
Speaker 2 (00:41):
Thank you, Dan.
So great to be here.
I appreciate this so much.
You meet certain people in life.
You just kind of connectbecause you're on the same path
of growth, and that's how I feltwhen I met you.
Speaker 1 (00:53):
Well, thank you, thank you.
So I'm going to kind of startoff a little bit hitting heavy
here in the beginning.
So what was the single hardestmoment in your life when you
realized, you know, like I'mgoing to break down, this is
going to break me, or I need tostep up, like what was in your
mind that made that big shift,that moment, and where you're
(01:15):
like, no, I need to control thereins of this.
Speaker 2 (01:19):
Yeah, so, um, so I guess there were.
There were two, two moments,you know, for different chapters
like that's, you know you livelong enough, you have different
chapter parts of life.
But the first was was, you know, witnessing the attacks on
September 11th up in the NewYork City area?
So I lived on the Jersey sideand that was just unbelievable,
of course, you know, justunbelievable for anybody that's
(01:43):
lived through that day.
We all remember what that waslike, where we were, what we
were doing.
Anyway, I eventually, you know,I needed to do something and
there wasn't much I could do,and that realization of being
helpless was unforgiving.
And so that's when I decided tojoin the military and take the
(02:04):
fight to the enemy.
So I left my career behind, um,ended up leaving my marriage
behind, not, you know, notintentionally, not, not um, not
immediately of course, but itwas just just such a pivotal
moment in in life that, you know, changed the course and the
direction, the azimuth of whereyou know I was going with my
life.
And no regrets, because youknow, everything happens for a
(02:27):
reason right, and you're kind oflike, right place, right time
to step up, you know, and I wantto protect and defend my
country and this constitution.
So you know, I was 30, 29, 30years old when I, you know,
joined, so not a spring chicken,but you know, at the same point
it was just seeing that wasvery pivotal for me.
(02:49):
So the decision to do somethingand go serve my country was so
clear.
So that would be probably thefirst time in life, you know,
that something major happened,in a way that I needed to do
something like that and thenfast forward years later, after
(03:11):
returning and being broken downand worn down, like so many
veterans are after, you know,serving a good amount of time
and combat and everything, andcoming home, there were
instances I mean, there was, youknow, coming back, I had to
make a choice.
You know, had to make a choicewhether I was going to push
through, figure things outwithout the guidance, or whether
(03:35):
I was going to tap that easybutton and just succumb to
anything that would help me, youknow, feel better and get
through all of what I wasdealing with when I got back.
So I made that choice.
I said, no matter what, I'mgoing to stay on the straight
and narrow and push through.
So I made that decision.
And when you make a decisionsubconsciously.
(03:57):
We don't even realize that thatimpacts your journey.
So I took the long road.
I took maybe about a part ofnine years before I turned my
life back around to somethingpositive.
But it was intentional, becauseI set that intention.
You know, upon coming back Iwas not going to turn to drugs,
alcohol prescriptions,medications, anything like that.
(04:19):
I was going to figure out whatthe heck was going on with me.
I was going to figure out whatthe heck was going on with me
and I just kept faith too.
You know I kept faith.
So that was very pivotal.
You know, like I talk about inthe book that.
You know, the first chapter orso, what I was faced with, the
choice and I just leaned to theside of wait.
(04:44):
I want to keep going on.
You know I don't, I don't wantto um, hit the easy button here.
And then the third major majorswing was um, I would say this
was back 2019, 2019.
And I did talk about it in thebook Um, I had gotten to a point
where I got my health back inin in a much better place than
it had been, you know, obviouslycoming back for more and
(05:05):
everything.
Um, and I surrounded myself.
You know, I intentionally putmyself in the room with the
right people, meaning people whoyou know, the growth minded
people and, um, one thing led toanother and the right person
saw that I have value to sharewith the world and that person
(05:27):
highly suggested me to step outover the threshold and share my
value with the world, with theworld, you know, to the world,
with the world, because I, youknow, have been very private and
kind of kept everything tomyself, like so many people I'm
sure, like so many listenershave done.
I think the majority of peoplewe just don't share, we don't
(05:52):
become vulnerable.
But I realized I need to getvulnerable and share my story
because that's the only way Iwould be able to help others.
And by helping others I'd befinding that point of
significance in life where whatyou went through doesn't matter.
You realize you went through itfor a reason.
So as a result, he didn't tellme to go write a book, but as a
(06:12):
result, I wrote the book andthat decision to share and
realize I would be selfish if Idid not share the solutions that
I found that worked for me, theTTPs, if you will, that helped
me stay on track and stayfocused.
So that that was very pivotalbecause, um, two months after
(06:34):
publishing the book, uh, thebrand was born triangle
fragrance.
So, uh, things happen for areason.
You have to trust your gut,your, your instinct, your
intuition a hundred percent.
You have to trust your gut,your instinct, your intuition
100%.
You have to have faith.
But it's just that you knowlife is still unrolling, there's
more chapters ahead.
But yeah, those were like threebig decision points in life
where I could have opted to staysmall.
(06:57):
I could have opted to look theother way.
I could have opted to sit backand let you know others go and
serve and fight and protect anddefend our constitution and,
like, that to me wasn't a choice, you know.
So.
Speaker 1 (07:10):
Well, that's fantastic and great story and
we're so similar in so many waysthat's why I'm so happy to have
you here is I had the exactsame thing happen with me 9-11.
Like I watched the second planefly in.
Now I was just south of Boston,so not as close as you, but
close enough where I was, likeman, maybe I should do something
(07:30):
and go down there.
And then I started thinking andmy story also is joining the
military to go help and serve.
And I was also older, I turned28 in basic training.
But enough about me, let's getback into positive mental
thinking and positive mindsetand the asset mindset.
So you've had all these thingshappen now that were challenged,
(07:53):
that you could have taken theeasy way or the.
You know most people want to beor stay, but you've chased
growth and taken the hard road.
So for listeners that are maybestuck or on the fence, can you
talk about chasing growth andgetting out of your comfort zone
(08:17):
and the benefits?
What actually happened when youdo get out of your comfort zone
?
Speaker 2 (08:27):
happen.
When you do get out of yourcomfort zone 100%, when you
decide, when you make thatcommitment to yourself okay,
first and foremost, that you'regoing to grow right An amazing
thing happens, doors open.
Now you're going to hit somebumps on the way, for sure.
You know that's part of thegrowth journey, but how you
emerge afterwards is soinvaluable, because without
growth you're dying.
(08:47):
And who wants to live life likethat?
You know, to me I'm committeduntil the Lord pulls me up to
heaven.
You know I am committed to keepchallenging myself and to keep
growing and to do things I neverthought I would do, and to do
things maybe I thought wereunimaginable.
At this point unimaginabledoesn't exist.
Because once you start doingthat, you start building a deep
(09:09):
threshold of realizing how muchyou're capable of.
And when you build thatinternal capabilities, you know
resource inside you, it makesyou bolder, stronger, more
confident, and that isabsolutely the most empowering
(09:29):
thing a human being can do,because we all have the free
will to be able to make thatdetermination.
Am I going to be, you know, amI going to have a fixed mindset,
play a victim, or am I going totake what happened to me,
whether you know it wasunfortunate or it was, you know,
whatever the case is, it wasjust, it was just not a good
(09:51):
thing and I'm going to let thatconsume me and control my life.
Or am I going to move forwardand grow from it and become
stronger and then take thosecapabilities and those skills
and apply it to whatever elsehappens in the future?
And that's the trajectory I'vetaken.
So it's become addictive tobecome a better version of
(10:13):
yourself.
You know, and you never saw itthat way.
But how many more people wouldembrace that and how many more
people would find, I'm not goingto say it's happiness, it's a
fulfillment inside of them?
You know, to keep going throughthe toughest circumstances,
(10:36):
right.
How many people would rather bein that position, right?
And to have that ability tolike, not look at what others
think you should do, right, orsociety thinks you should do,
but to do what serves you, sothat you can serve others,
because that's the ultimate,that's the pinnacle, to get to
that point where you're actuallymaking an impact.
(10:58):
And you're making an impactbecause you're authentic and
you're true.
So, so, a hundred percent.
Those who choose to, you know,dive off the diving board.
You know, to shark infestedwaters well, without risk, right
?
You're not going to find thatreward.
You're not going to grow.
You know, and I believe thatthere are so many instances when
(11:18):
I look back in life where youknow my faith, I believe you
know angels have had my backalong the way a hundred percent,
and that's why I know that.
Even you know, if on paperthings look, perhaps they they
don't look right, you know, whenyou have that intestinal
strength to keep going, you'reable to overcome the odds and
(11:41):
keep growing and that's powerfuland it does become addictive.
You're chasing that because yourealize, like, why are we put
here on earth, right To likejust be a clone?
I mean, I know we have AIcoming along and it's going to
change things, but we're stillhuman beings.
We need to grow.
So the question is, when do youget that message of growth?
(12:03):
You know some people have itbecause the environment they
grew up in.
I believe a lot of people don't.
But that's why it's soimportant what you're doing, dan
, because it inspires others torealize that they have it within
themselves, those assets to beable to grow.
Speaker 1 (12:20):
No, we're doing it, we're growing.
There's a community out therethat, I think, is realizing this
and sharing it with others toovercome fear, because I think
that's what holds a lot ofpeople back is they're afraid
what other people are going tothink they're afraid they're
going to fail.
It's all this fear stuff outthere and it's a lot in our mind
(12:43):
.
Fear stuff out there and it's alot in our mind.
Like in special forces, we havede oppressor liber Latin to
free the oppressed or free fromoppression.
I think people oppressthemselves with their own mind
and their own thoughts andthey're limiting themselves.
And so I've created the assetmindset philosophy and wrote a
book about it so that we canhelp people overcome fear.
(13:05):
They can overcome their ownoppression in their mind, and I
see you doing that in your book,which I'm going to hold out,
which everybody you need tocheck out American Dream by
Magna Kiefer.
She is spot on.
If you like my book, the AssetMindset, you're going to love
her book too, because, I mean,the truth is the truth, no
(13:25):
matter who says it, and you canget nuggets and knowledge from
all different, and she issomebody that can mentor you.
She is amazing.
Like I said, when we first met,we were both doing a speaking
gig, trying to helptransitioning veterans.
And you know what?
Try and help transitioningveterans.
And you know what?
We were both new and gettingout there.
(13:48):
But we said, screw it, we'regoing to do it and put ourselves
out there and that's what youneed to do.
And she's got this freedomtriangle and I want you to share
the freedom triangle becausethere's so many similarities
with what I say, with the assetmindset.
So please share with thelisteners the freedom triangle
(14:08):
and how you came up, came upwith it and how it's changed
your life and changed otherpeople's lives.
Speaker 2 (14:15):
Sure so.
So when I set out to write thebook, I I knew I wanted to
capture some more history, andyou know cause it's important Um
, not many of us were over there.
You know more history, and youknow cause it's important Um,
not many of us were over there,you know, and not many of us are
still around, sadly, um.
And I say that because, uh, notjust the numbers, um, that were
(14:36):
killed in combat, but also, uh,the number of uh service
members who were in Iraq andAfghanistan who, you know,
either succumbed to prescriptionmedication, cocktails that the
VA was pushing on them for years, or to their own demons, in
whatever sort of way they couldhave been self-medicating.
There's so many reasons.
And then also, too, it'simportant to mention, of course,
(14:57):
the cancer right, uniquecancers that have plagued so
many service members who aredeployed, even to Africa,
certain parts of Africa wherethey were stationed.
A lot of bad things.
So, that being said, it'simportant to capture history.
So I want to capture history,but I decided I'm gonna write
the book as a mindset book.
(15:18):
If you see the acronym forAmerican Dream, the D stands for
discipline, r for resilience, efor endurance, a for
adaptability and M formentorship.
So American dream to succeedand win in life.
And so that's how I set out towrite the book.
And oftentimes a lot of authorswill say as you're writing,
(15:41):
especially as my first book itwas a memoir as well.
It was a cathartic experienceand again I had just gotten my
life to the point, to thatpinnacle where I had so much
clarity that it literally cameto me.
I started having epiphanies, asyou're writing.
You know you're so obsessedwith that process, that project.
(16:02):
I literally had dreams andepiphanies and I shared those in
the book and there were five ofthem.
It was powerful, very powerful.
So what happened in the process?
One of those epiphanies wasfreedom triangle, and that's the
ultimate state of takingcontrol of your life, leaving
(16:28):
everything in the past that heldyou back because either you
allowed it to in your mind or itliterally did hold you back for
a season in your life.
You know, leaving that allbehind, finding your true self
and surging forth.
And you know like it applies topeople who say maybe you're
successful in life, you knowwith your career or you own a
(16:48):
business, why not?
But something's missing becausesomething's holding you back.
So so I discovered that freedomtriangle.
Now, mind you, I was, I wasliving in North Jersey at the
time, right on the Hudson river,right across the development.
If you look at the behind thephoto of me in the book, you
know there's the Hudson Yardsthat was being built, okay, and
(17:10):
there was 30 Hudson Yards at thevery top.
That was the tallest buildinghad an LED triangle.
So I'm watching that through mywindow view as I'm writing this
and it all came to me all atonce and it was just, it was
very powerful because it wasbeing built.
Now, mind you, it was a littlebit of a renaissance, with all
(17:32):
the super tall buildings thatwere being built in New York
City at that time, and I waswitnessing it, watching it and
watching the emergence, thegrowth, you know, and, mind you,
I'd left New York City areawhen New York City area was
attacked, when our country wasattacked and there was
destruction, to see this comingout.
At the same time, there were alot of parallels with my growth
(17:53):
journey that thousand story,excuse me, hundred story
building that was going up withthe outdoor deck that was a
thousand feet over Manhattan,know, over Manhattan.
That was paralleling with mylife and what I was doing.
So it all came together and Iintroduced this concept called
(18:13):
Freedom Triangle in the book.
Didn't think much of it at thetime, you know, I was just so
focused on the mechanics ofgetting the book out,
self-publishing, learning theprocess and taking that leap
because I knew, once I hadpublished my story or the
portions I shared becauseobviously I had to trim it down
(18:33):
and make it a palatable bookthat was going to change my life
because once it's out there,it's out there and you're
putting it out there.
But I believed so much that Ihad to share that value because
it helped one person.
It was worth it.
So that's how Freedom Trianglewas born.
So it's based on three premisesthat I believe are important you
(18:57):
must have in your life in orderto reach that point of control.
So it starts with time freedomand health freedom, and then
mind freedom and time freedom,because the thing is we are in
the rat race kind of world.
We have been for decades.
You know, even before theinformation age started.
You know it was starting tosimmer.
(19:18):
We're just so inundated with somuch I mean, look at technology
alone, the attention spans ofpeople these days, or you know,
just a few seconds, maybe evenyou know, negative.
You don't grab their attentionright away.
People just don't have theability to to have complete
thoughts because of thisinundation of um.
(19:40):
We'll call it information.
So, that being said, if you donot have that time and space to
really hone in and find yourself, you're not even going to be
able to continue on this journey.
You're just going to beconfused going through the
motions.
So that's a quick summary oftime freedom.
Health freedom has two parts.
Health freedom is based on theconcept of removing that from a
(20:05):
health standpoint, which isaffecting how you think, and I
have a chapter where I talkabout the gut brain access.
It's kind of telling to lookback.
Okay, we were in 2025, early2025.
I wrote that and it waspublished in October 2019.
So over five years ago, rightFive and a half years ago, and
(20:26):
nobody was talking about the gutbrain access.
Like, I didn't discover it.
I heard about it.
I dug a little bit further andI also started applying things
in my life you know super foodsand whatnot you know to help
improve my health and overcomesome of the health issues I had
from being in a combatenvironment.
You know the toxic exposuresand whatnot.
(20:48):
So, that being said, healthfreedom is let go, let go of
anything that's controlling yourmind.
And if you look at simple one,everybody will understand
prescription medication use,psychotropic drug use and I
think we know now we're deepinto, you know, the post 2020
world and we're realizing thehorrible effects of prescription
(21:10):
psychotropic drug medication onpeople's minds and what they,
what can happen to them, andespecially our youth today as
well, you know, when they starttaking these things early on in
life and how that can change thetrajectory of their life.
So, wow, I mean, there's justso much we can unpack there.
So, health, so the first partof health freedom, the point in
(21:34):
freedom triangles is removingthose things that control you.
You know could be illegalprescribed drugs, whatever the
case is.
And then the second part isputting into your body the
things that are good for you,that help your brain work
optimally, and a big part ofthat is finding proper sleep,
(21:55):
the deep REM sleep.
You know and I talk about myjourney with that what I was
doing and how I was able to dothat, and it was so important
because it set me up foreverything else that came
afterwards.
But if you can't do thesethings, you know opportunities
will come through.
You won't even catch thembecause you're distracted and
you don't have that.
You know, that safe landingzone for these, these great,
(22:19):
pivotal, pivotal moments in lifeto you know, pivotal moments in
life to come down and impactyou.
So, anyway, the third point isthat mind freedom.
And that is where you trulyhave let go.
You're not just saying it,you're actually.
You have found a way to let goof your traumas.
(22:40):
Life's not fair.
We got it.
Everybody's got some sort ofstruggle right.
It's going to happen, you know,let's say you live in a bubble.
I mean, it's going to happen.
Things are going to happen thatare going to come and rock your
world that you never saw coming.
And it's the whole thing is, ifyou're able to, you know, let
go of that or find a place forthat, you know you may never
(23:01):
forget it, that's fine.
But you find a place for thatand you're like so that it's not
affecting you on the daily.
How many times do we see andeven people in our community,
that they just hold on to thepast and they don't want to go
past that?
Now, some people do thatbecause they haven't found a new
identity, they don't know whatthey're going to do instead and
(23:23):
they feel that holding on tothose traumas are their lifeline
, to who they are.
And you know I'm here to letthem know.
No, it doesn't have to be thecase Like you can take that, you
know, and you can totallyconvert it into something brand
new, like a whole new chapter,and you know, to a point where
(23:44):
your experience almost becomesunrecognizable to you, or it is
so insignificant becauseeverything you've done since or
currently, you know, is so muchgreater than what it was that
happened to you, as horrible asit may have been, as unfair as
it might have been right, youlet that go.
So the combination of findingthese three points in life, when
(24:13):
you have those points in lifechecked off, it opens up the
door.
And when I published the bookagain, you know I was more
focused on wow.
You know being very vulnerableand sharing a lot and I don't
know how it's going to bereceived.
However, however, two monthsafter I published it, I realized
that value right there, thatfreedom triangle was so
(24:34):
important, and I also realizednot everybody's going to read a
book, not everybody's going toget to the end of the book and
really absorb that because Iintroduced it towards the end.
So I thought I need a physicalproduct that people would
purchase, something for men,something for women that I could
tie back to that freedomtriangle, something that's going
(24:55):
to represent that freedomtriangle.
So in my case, I introducedTriangle Fragrance, which is the
world's first luxury fragranceline for men and women inspired
by that Freedom Triangle, andthey all come with a collector's
card.
It's like driving a trailer youknow you're looking behind you
(25:16):
trying to reach it.
There's a little collector'scard, each one's unique, and
they all tie back to a point inthe Freedom Triangle.
So it's kind of a complexanswer.
But the actions?
You know I'm more of a personof actions and taking action
than a person of words, although, you know, obviously there are
(25:39):
words in the book, but it'sabout what?
Look how my life has changed.
You know the lives I've beenable to impact as a result of
starting this brand, a greatAmerican brand for this country,
intersecting at a time in ourcountry where our country, our
beautiful country, is goingthrough a metamorphosis of its
(26:02):
own.
It's changing, it's emergingstronger, but our country went
through some pain.
When we look back at 2020,right, when we look back at
everything that has happened andthat happened in the years
afterwards.
So my trajectory mirrors thetrajectory of, you know, modern
(26:22):
years in our country.
So saying that, to say it'sjust so powerful that when you
get that point of clarity inyour life and when you are able
to surge forth, you will neverfeel the pain and the hurt of
the past.
Speaker 1 (26:42):
No, absolutely I love it, magda.
And I got to say, you know,when I first looked at your book
, I was like, oh, it's going tobe just a story about the girl
that you know signed up after9-11.
But there's so much more tothis.
I mean, listeners, you got tocheck it out because it's it's
so deep on so many levels,levels.
(27:05):
That's why I asked her to speakabout the freedom triangle and
she talks about experiences inthere that are life changing,
and you too can have lifechanging experience when you
change your mindset to somethingmore positive.
And she talks about health.
She talks about so manydifferent things.
You got to check it outyourself.
And also the fragrances.
Oh, my goodness, I mean that'sall I wear, that's all my wife
wears.
Um, she does have someessential oils sometimes that we
(27:27):
use for, like health things,but boy, I mean I'm wearing
victory right now, you know, andit's amazing, great product,
lasts a while, smells great, itdoesn't just fade off and you
don't get that chemicallybecause it's a quality product.
But I want to also now get into, you know, you breaking out and
(27:52):
dealing with change.
People fear change or afraid ofchange.
How can you share with peopleon having that drive to make a
change in their life, or toshare something that you did,
maybe a unique, or somethingthat helped you be able to take
(28:13):
these leaps of faith.
Speaker 2 (28:16):
So I think it's happened so many times in my
life.
Now there's a certain feelingthat you can identify it Because
, again, my mind's not clouded,my mind isn't confused and
distracted.
With you know, as I mentioned,with the health freedom point,
with you know drugs,prescriptions, anything like
(28:37):
that.
So you can sense, whensomething happens, that you know
that door opens, that windowopens, or you know what it is
that you need to do whensomething happens, and you know
what you need to do.
You can sense that when you doit repeatedly, like I'm not
going to say it happens everysingle day, but if you're the
(28:59):
type of person that does embrace, change and decides I'm going
to go in and I'm going toconquer, I'm going to dominate,
I'm going to, you know, kick assin my own way to handle this
particular situation right.
If you're that type of person,when that opportunity or when
that moment comes up again,you're going to recognize it.
(29:23):
And then what do you do?
You looked at your pastperformance.
You're like wait a minute, Igot through it.
I got through it before, so Iknow I'm going to be able to get
through it again.
And that's powerful, becausethe only way you're going to get
there is by living life, byfalling down, by getting up, by
keeping on going.
And if you stop any of that,you know you're stopping your
(29:47):
growth.
You know you're stunting yourgrowth as a person.
Right, and why do that?
You know, why do that?
Like you just have to go outthere and seek it.
Put yourself in environments,put yourself in rooms where you
know maybe your previous selfwould say are you kidding me?
What are you doing there?
You don't belong and that's theroom you need to be in.
Speaker 1 (30:08):
Right, absolutely.
Yeah, I agree with thatwholeheartedly and that's one of
the concepts I share with.
The asset mindset is surroundyourself with people in positive
environments.
That's you need to put yourselfout there and it's going to be
scary, you know.
And fail yeah, we're all goingto fail.
That's part of it.
You know every great basketballplayer doesn't make every shot.
(30:29):
They fail, they miss, but youknow what.
You get another shot and youtake another shot.
Same thing with baseball.
You know what's a battingaverage.
Nobody's batting a thousand.
You know nobody hits a home runevery time they get up, or it
gets a hit every time they get.
You're going to strike out, butdust it off.
You're going to learn.
You learn oh, hey, he threwthis curveball or this.
(30:50):
Sure, you know you're going toget experience.
So the more experience, themore you fail, the better your
chances are at succeeding.
And I even talk about you knowyou'll love this because you're
business minded and all thewonderful things you're doing.
But people talk about oh, youdon't want to start a business.
Nine out of 10 businesses fail.
(31:10):
And I'm like whoa, whoa, whoa.
Nine out of 10 fail.
So that means I'd only have totry something 10 times in life
to have a success and maybe wait, just maybe it might be the
third one.
What if the nine out of 10 wasnumber three, so you only had to
fail twice?
So don't get stuck and limitedby others and what they say.
(31:33):
Find mentors, find positivepeople who are going to lift you
up and associate and I see youdoing that all the time.
Can you share maybe a mentor orsomebody that helped you and
some of the nuggets of knowledgegave you, so that you then
become who you are?
Speaker 2 (31:53):
100.
I've been very fortunate tohave reached a point in my life
you know, that was back 2019,2018, I'd say it started where I
started listening to GrantCardone and I was listening to
10X Rule, and then I went to myfirst event, you know, where he
was speaking live and he wasdropping bomb after bomb after
(32:15):
bomb.
I felt like he was talking tome.
I was in, you know, a stadium,miami Marlins, with like 30,000
people hearing these things liveand I'm like, oh, my goodness,
that's, that's that's me.
I needed to hear this.
I needed that mental kick inthe ass that I was playing too
small, that I was hiding behindmy excuses, you know.
And so so I really plugged intohis ecosystem, his way of
(32:40):
thinking and learning, and thata hundred percent has impacted
me to the point that, you know II never, you know, I really
didn't look at civilians thesame way as those of us who had
served, and he was a hundredpercent a civilian.
(33:04):
But you know what, he got myattention and and that's
important, because we have tolet you know those limiting
beliefs behind, and then Istarted realizing that, you know
, I needed to constantly keepmyself around the right people,
and that's where, you know, Iwas introduced to Peter Vargas
and I mentioned that in the book.
(33:25):
You know how he was the onethat you know he didn't tell me
go write a value I had to sharewith the world, and you know.
And then Brandon Dawson, anothermentor, who's partners with
Greg Cardone as well, and hekeeps it real, you know, when it
(33:48):
comes to business, and you knowwhat we think you know as
business owners, and what wedon't know and what we don't
realize, because he's played atall levels of the game, so he's
able to articulate things in away that, a it makes sense, you
know, and B it really providescontext to your business journey
(34:10):
.
And one of the things he alwaystalks about is you know, we
know what we know.
You know, we know what we don'tknow, what we're not experts in
, but we don't know what wedon't know.
And that portion of the pieright there, that's the part I'm
always seeking out, that's thepart I'm focused on learning and
(34:33):
and when you find it, it's soinvaluable because if you start
going through life with thatlens on, like I want to know,
what is it about systems, whatis it about how things work that
I don't even know exists, thatI need to know, you know, and
I'm not talking about like thetechnical details that could
fall in the what you don't knowabout it, it's a concept of the
(34:57):
context, okay, the context andthe contrast.
When you have that, you're ableto think much more like a
visionary and see the bigpicture down the line.
And again, I was able to do thatand it's so funny, just
bringing it back to the businessthat I started.
I started creating this made inUSA from day one, fought for
(35:19):
this country.
I'm going to manufacture inthis country.
So way back in 2020, I starteddoing that.
I started absorbing the cost ofUS manufacturing from the
get-go because it is the rightthing to do and it was a no
brainer, no brainer whatsoever.
Number two, and because of whatI talked about about my health
journey and I'm coming back fromwar and exposure to toxins and
(35:40):
everything I knew that thisbrand had to be made without
parabens, phthalates, sulfates,uh, toxins, dyes, right.
So because of that, I've beendoing it right from the start.
Well, now we have a secretarywho is all about, you know,
removing these toxins from ourconsumer goods, our foods, and
(36:02):
getting us, you know, hopefullyI would, I believe, like to the
European standards.
You know, they tend to be alittle bit ahead of things than
us with that.
So it's like okay.
So I had the vision way back in2020 that when I was going to
create, you know, this fragranceline that it was going to be
done here, it would be done.
You know, clean, clean, luxury.
(36:23):
And look at it.
Now we're here, we are in 2025,and that's trending.
Oh well, that's cute.
I had that vision all along.
So I've passed performanceagain because of taking action.
So it's verifiable and I thinkpeople appreciate that too,
because now you know, as youknow again, we're just taking a
real world example You're goingto see these other companies.
(36:45):
Now they're going tomanufacture here in the U S.
You know, now they're going toremove these toxins.
Now they're going to beingredient transparent.
That's cute, we're going to bedoing this in 2020, just say it.
It so my whole point is havingthe right mentors can help you
change your thinking and how youlook at things and how you
(37:07):
tackle problems, and that's soinvaluable because we only have
so many years on this planet,you know, in our life form and,
um, why not optimize andmaximize those years you know?
So, instead of trying to figureeverything out on your own, get
around the right people.
And people are like well, Ican't afford to go to events and
(37:29):
listen to them live.
Well, I mean, we live in thedigital age.
Everything is, you know, peopleare listening to a podcast
right now.
You can read books.
You can get, you know, audiobooks.
If you don't have the time tosit and read, you can actually
listen while you're driving, andso there's no excuse.
There's no excuse to notsurround your mind, you know,
(37:50):
with with not just positive,feel good stuff, but think about
the.
Maybe you need that, maybe youdo.
You know, I'm not going toknock that.
Some people need that kind ofmotivation, okay, but I'm
talking about those thatactually want to share.
They can speak to you literally.
You know, through this amazingpodcast.
You know that you have set up.
(38:28):
People are going to be learningfrom the different guests that
come on with the backdrop of theasset mindset.
They're going to realize theyhave no excuse and by doing that
it's not going to speak toeveryone.
It's going to attract the rightpeople and the wrong people.
You know you can't help anyonethat's not interested in
improving themselves.
You know, and I guess somepeople go through a season where
they're they're for whateverreason.
(38:48):
You know they, they realizethey're, they're not ready.
You know they're, they're notready to to receive messages
that they need to hear, that theuniverse wants to send them
right, okay, great, but whenthey are, these resources exist
and it's powerful.
There's no excuses.
At this point, I think that I'mexcited to see well, to be a
part of, to be a player in thegrowth trajectory for our world,
(39:11):
because obviously the UnitedStates leads the way.
But over the next few decades,but like the next few years,
even right now, here we are in2025, what our country is going
to look like at the end, whatour GDP is going to look like at
the end of this year, whatwe're, what we're going to see,
what we're seeing on the dailybasis.
You know it's.
It's something that is veryexciting to be a part of, not
(39:35):
just as someone you know.
You know on the sidelineswatching, but as a contributor
who's in the fray, who'sbuilding, as a business owner.
You know, in my case it's verypowerful, it's exciting and you
know it keeps you focused onthat forward azimuth of growth
and it, you know, keeps you onthat journey.
(39:55):
It's so simple once you plug inand you know it, you know,
keeps you on that journey.
It's so simple once you plug in, and you know.
That's why I love spending timewith, with business owners who,
who appreciate, you know it'snot just hustle and grind, but
growth pivoting, right, you knowwe live in a world where
conditions are changing andevolving every single day.
(40:16):
So you look and see how, youknow, in this case, companies
are adapting and how they'readjusting and how they're
pivoting to stay alive andsurvive and thrive and, you know
, basically to grow from that.
So, just like we want to stayalive and fight and survive and
grow and thrive as individuals,right, and I hope all the
(40:38):
veterans out there, you know,who are stuck or just haven't
gotten to that point yet, I hopethey really take this to heart.
You know, just surroundyourself with the people who are
doing it and the right peoplewho want to share how they're
doing it and what they'velearned on the way, and who want
to teach you something alongthe way.
So yeah, a hundred percentmentorship super invaluable.
(40:58):
That.
That was a big you know part ofmy life.
You know, and I'm very gratefulto those mentors who who did
pour into you know thousands ofpeople and I was one of those
people who heard them and I wasable to change my life in the
direction that it was going aswell as a result.
Speaker 1 (41:19):
I was able to change my life in the direction that it
was going as well as a resultAmazing story.
And I got to say there'ssomething when we first met that
you said and you were talkingabout veterans coming back from
World War II and how they helpedchange and shape America, for
the became the business owners,entrepreneurs, the people that
really help make America strong,and you talked about that GWAT
(41:44):
veterans coming back.
It's now the torch has beenpassed on to us and it's now our
turn to become the leaders andthe people that are business
owners and changing the worldand shaping our for the better.
And that hit me from the verybeginning, and it's so true.
Now you also don't have to be aveteran, don't think that.
(42:07):
You know even you were justtalking about Gary, gary and his
brother Grant.
I've been on a phone call withboth of them one time amazing,
business, mental, oriented, andthey're great Americans too.
So if you're not a veteran, youcan still be a part of this,
this movement, this cause ofmaking the world a better place,
(42:29):
making America a better place,making your town a better place.
You can do this.
You got to take ownership andown your power and don't get
with fear or obstacles, and ifyou could share some things
about obstacles and overcomingobstacles, because, obviously,
starting a business and notowning a business and being a
(42:51):
veteran and you wrote a book andthen all of a sudden, now
you're getting into this luxuryfragrance how did you overcome
those obstacles or thosechallenges you can share with
listeners so that they canovercome whatever their
challenges are at the moment?
Speaker 2 (43:10):
So I believe a lot of it comes down to your belief in
what it is that you're doingand, as I mentioned earlier, I
had that vision for what it isthat I wanted to create and the
why behind it was to to bringpeople back to, to the freedom
triangle in the book.
So, you know, I knew they wouldeventually learn more about it
and whatnot, and then I couldserve people that way and to me,
(43:33):
those are, those are the thingsthat are going to help me.
You know, get super VIP intoheaven.
You know I mean that's.
Speaker 1 (43:41):
So it's selfish, you're being selfish.
Speaker 2 (43:43):
I am.
I definitely want to help morepeople so I can, like you know,
secure that seat because atMoney High, you know you want to
be front row because you can'tsee over the heads of Freddie.
So so, that being said, youhave to have that belief.
And you know, some people aregoing to say it's passion.
Passion is, I believe, that'san emotion.
(44:05):
It's to me, it's more than anemotion, it's literally.
You know, there is a blueprintto this and I believe that
creating a great American brandhas a blueprint.
And while 99.9% of the companieswould just look at bottom line
(44:29):
and that's why they, you know,essentially, you know say, made
their goods in China becausethey could get it for a lot
cheaper and still have a highmarkup Well, they made a choice
and it all comes down to choice,you know.
And so, while I've beenstruggling as a solopreneur for
(44:50):
so long, I could see like, allof a sudden now well, not all of
a sudden, you know, five yearsinto this, the tide is turning.
So my lesson to this pointwould be you have to have that
vision, because if you're justgoing through motions, you don't
really know what you want to do.
You know that's going to becomea problem because you're going
(45:12):
to miss opportunities and you'renot going to necessarily have a
clear answer to the end state,the target, the goal that you're
trying to get to when you arefaced with challenges.
So you have to be very, veryclear.
You have to have clarity inwhat it is that you're trying to
accomplish.
Okay, so I knew I had that.
(45:34):
That part has guided me allthese years.
While other things weretrending, let's just say, while
it could have been an easierpath to take a different road
with my approach to buildingthis brand, I stayed true to
that vision because I had thatbelief.
(45:54):
So if you have that fundamentalbelief in place, it makes
things so much easier.
And a perfect analogy.
You know, if you join theservice right because you like
yourself and, like myself, youwanted to go and serve and
protect and defend this country.
When you're faced withchallenges, while you're, you
know, on the battlefield or justdownrange, or even in training,
(46:18):
you know what you need to do.
Because you have that belief.
And why is it that you leftyour?
You know your family orwhatever you left behind, you
know to come and do what so manyAmericans won't do right.
So you default to that.
It's the same concept withbusiness or growth or whatever
trajectory you're on.
So you have to have that, thatbelief, um, from the get-go.
(46:41):
And I personally believe in howyou do.
One thing is how you doeverything, and if you're a
person who takes shortcuts atthe expense of doing things
properly, there's going to, it'sgoing to catch up with you as
well.
So and you know, that's whyit's so important to me to do
things right.
(47:02):
You know you don't geteverything right all the time,
but you learn from it and andthat's the whole point, you know
I mean, that's the whole pointyou're constantly improving and
growing.
So you have to determine again,you have to have that vision and
you have to determine yourvalues, and those are things
that I know.
I can't say I've been tested inthe sense like I ever thought I
(47:25):
was ever going to deviate fromit, but there have been
opportunities that havepresented themselves and I
thought, well, no, I'm going tostick to my guns, literally,
because this is the vision Ihave, literally because this is
the vision I have and these arethe values that I am not going
to go back on, and even thoughit's going to be more
challenging or more expensive toproduce, or whatever the case
(47:47):
is right.
I'm still going to stick to myguns and do it.
And when you do that, you buildthat intrinsic value and belief
in what it is that you'reproducing, you know, or that
you're doing, you know.
You just have to believe in it.
Now, okay, I will take one stepback and say okay.
(48:07):
For those that you know, maybethey realize along the way that
what they're pursuing isn'texactly what they want, that's
fine.
You pivot, you pivot, you goback and you pivot and you take
what you've learned from thoseexperiences and you apply it to
your new trajectory in life.
You shoot a new azimuth right,like you get off course.
Okay, there's that body ofwater.
(48:31):
You know, you didn't see comingand you need to figure out how
to circumnavigate it.
That's fine.
You could do that.
Shoot a new house and go for it.
Speaker 1 (48:41):
Love it, love it.
And if you want to know moreabout Magna Triangle Fragrance
anything she's doing hit pause,go into our description and you
can get a link for everythingshe's doing.
You can link and get some ofyour own Triangle Fragrance
Scents.
I'm a fan of victory andfreedom.
(49:01):
Peace is good too, but I'm abig fan of victory.
And also, please like,subscribe and follow the Asset
Mindset.
You can find our podcast onYouTube, spotify.
You can go totheassetmindsetcom, give us a
like and please share withanyone that you think needs to
(49:22):
hear this episode.
Now, magna, before we go, Iwant to give you a chance to now
really drive it home.
In about 30 seconds to a minute.
I want you to give the audiencea good nugget, a takeaway,
something that's empowering forthem, that they can apply in
their life.
Speaker 2 (49:43):
Go back to that old Metallica song, jump in the Fire
.
It's so true that I mean thereis so much out there.
Once you learn, you know, stepaway from your bubble.
You know that captain worldwhere you know whether it's
social media or looking at whatyour tribe's doing, you know,
(50:04):
just break away.
Break away and also get pastthat fear.
You know, find something thatscares you and go do it.
You know, as long as it's legal, safe, moral and ethical, go
for it, you know, because you'regoing to become a better person
for it.
And surround yourself.
Seek out growth-minded people,even if it's, you know.
(50:25):
Go to what.
You know.
Go find people who are doingthings like a beast, say, even
in the physical world.
Rock yourself physically right.
Just just get out of yourbubble for a little bit right.
Start, you know, get that bloodflowing, because I'm telling
you like there's so much outthere, we only have so much time
on this planet.
(50:45):
You know, and I want, you know,my next it's going to be 52
this year, my next 52 years tobe very purposefully driven and
to make up for the time that Idid lose, you know, when I was
playing small, feeling sorry formyself, and, you know, just
being a little recluse.
You know, as my you knowfavorite mentor, grant Cardone,
(51:10):
says, don't be a little bitch,Absolutely so.
Speaker 1 (51:12):
All you listeners out there, don't be a bitch.
Own your power.
Get the asset mindset.
Check out American Dream.
It's more than just a story ofa girl from Jersey that went
downrange.
It's so much more.
You won't be disappointed Again.
Give us a like, Give us afollow, Share this with someone
who needs to hear it.
God bless, Own your power.
(51:34):
See you next time.
Welcome to the Asset Mindset Podcast.
Magna Khalifa is our specialguest today.
She is amazing.
She's inspiring, powerful,strong woman.
Veteran from Jersey.
She's a Jersey girl and it'sjust fantastic to have her on
here.
I came across her in myjourneys a few years ago at a
speaking event and she, justright off the bat, hit me as an
(00:34):
amazing person.
So when it came to starting theAsset Mindset podcast, I have
her on.
So welcome, magna.
Speaker 2 (00:41):
Thank you, Dan.
So great to be here.
I appreciate this so much.
You meet certain people in life.
You just kind of connectbecause you're on the same path
of growth, and that's how I feltwhen I met you.
Speaker 1 (00:53):
Well, thank you, thank you.
So I'm going to kind of startoff a little bit hitting heavy
here in the beginning.
So what was the single hardestmoment in your life when you
realized, you know, like I'mgoing to break down, this is
going to break me, or I need tostep up, like what was in your
mind that made that big shift,that moment, and where you're
(01:15):
like, no, I need to control thereins of this.
Speaker 2 (01:19):
Yeah, so, um, so I guess there were.
There were two, two moments,you know, for different chapters
like that's, you know you livelong enough, you have different
chapter parts of life.
But the first was was, you know, witnessing the attacks on
September 11th up in the NewYork City area?
So I lived on the Jersey sideand that was just unbelievable,
of course, you know, justunbelievable for anybody that's
(01:43):
lived through that day.
We all remember what that waslike, where we were, what we
were doing.
Anyway, I eventually, you know,I needed to do something and
there wasn't much I could do,and that realization of being
helpless was unforgiving.
And so that's when I decided tojoin the military and take the
(02:04):
fight to the enemy.
So I left my career behind, um,ended up leaving my marriage
behind, not, you know, notintentionally, not, not um, not
immediately of course, but itwas just just such a pivotal
moment in in life that, you know, changed the course and the
direction, the azimuth of whereyou know I was going with my
life.
And no regrets, because youknow, everything happens for a
(02:27):
reason right, and you're kind oflike, right place, right time
to step up, you know, and I wantto protect and defend my
country and this constitution.
So you know, I was 30, 29, 30years old when I, you know,
joined, so not a spring chicken,but you know, at the same point
it was just seeing that wasvery pivotal for me.
(02:49):
So the decision to do somethingand go serve my country was so
clear.
So that would be probably thefirst time in life, you know,
that something major happened,in a way that I needed to do
something like that and thenfast forward years later, after
(03:11):
returning and being broken downand worn down, like so many
veterans are after, you know,serving a good amount of time
and combat and everything, andcoming home, there were
instances I mean, there was, youknow, coming back, I had to
make a choice.
You know, had to make a choicewhether I was going to push
through, figure things outwithout the guidance, or whether
(03:35):
I was going to tap that easybutton and just succumb to
anything that would help me, youknow, feel better and get
through all of what I wasdealing with when I got back.
So I made that choice.
I said, no matter what, I'mgoing to stay on the straight
and narrow and push through.
So I made that decision.
And when you make a decisionsubconsciously.
(03:57):
We don't even realize that thatimpacts your journey.
So I took the long road.
I took maybe about a part ofnine years before I turned my
life back around to somethingpositive.
But it was intentional, becauseI set that intention.
You know, upon coming back Iwas not going to turn to drugs,
alcohol prescriptions,medications, anything like that.
(04:19):
I was going to figure out whatthe heck was going on with me.
I was going to figure out whatthe heck was going on with me
and I just kept faith too.
You know I kept faith.
So that was very pivotal.
You know, like I talk about inthe book that.
You know, the first chapter orso, what I was faced with, the
choice and I just leaned to theside of wait.
(04:44):
I want to keep going on.
You know I don't, I don't wantto um, hit the easy button here.
And then the third major majorswing was um, I would say this
was back 2019, 2019.
And I did talk about it in thebook Um, I had gotten to a point
where I got my health back inin in a much better place than
it had been, you know, obviouslycoming back for more and
(05:05):
everything.
Um, and I surrounded myself.
You know, I intentionally putmyself in the room with the
right people, meaning people whoyou know, the growth minded
people and, um, one thing led toanother and the right person
saw that I have value to sharewith the world and that person
(05:27):
highly suggested me to step outover the threshold and share my
value with the world, with theworld, you know, to the world,
with the world, because I, youknow, have been very private and
kind of kept everything tomyself, like so many people I'm
sure, like so many listenershave done.
I think the majority of peoplewe just don't share, we don't
(05:52):
become vulnerable.
But I realized I need to getvulnerable and share my story
because that's the only way Iwould be able to help others.
And by helping others I'd befinding that point of
significance in life where whatyou went through doesn't matter.
You realize you went through itfor a reason.
So as a result, he didn't tellme to go write a book, but as a
(06:12):
result, I wrote the book andthat decision to share and
realize I would be selfish if Idid not share the solutions that
I found that worked for me, theTTPs, if you will, that helped
me stay on track and stayfocused.
So that that was very pivotalbecause, um, two months after
(06:34):
publishing the book, uh, thebrand was born triangle
fragrance.
So, uh, things happen for areason.
You have to trust your gut,your, your instinct, your
intuition a hundred percent.
You have to trust your gut,your instinct, your intuition
100%.
You have to have faith.
But it's just that you knowlife is still unrolling, there's
more chapters ahead.
But yeah, those were like threebig decision points in life
where I could have opted to staysmall.
(06:57):
I could have opted to look theother way.
I could have opted to sit backand let you know others go and
serve and fight and protect anddefend our constitution and,
like, that to me wasn't a choice, you know.
So.
Speaker 1 (07:10):
Well, that's fantastic and great story and
we're so similar in so many waysthat's why I'm so happy to have
you here is I had the exactsame thing happen with me 9-11.
Like I watched the second planefly in.
Now I was just south of Boston,so not as close as you, but
close enough where I was, likeman, maybe I should do something
(07:30):
and go down there.
And then I started thinking andmy story also is joining the
military to go help and serve.
And I was also older, I turned28 in basic training.
But enough about me, let's getback into positive mental
thinking and positive mindsetand the asset mindset.
So you've had all these thingshappen now that were challenged,
(07:53):
that you could have taken theeasy way or the.
You know most people want to beor stay, but you've chased
growth and taken the hard road.
So for listeners that are maybestuck or on the fence, can you
talk about chasing growth andgetting out of your comfort zone
(08:17):
and the benefits?
What actually happened when youdo get out of your comfort zone
?
Speaker 2 (08:27):
happen.
When you do get out of yourcomfort zone 100%, when you
decide, when you make thatcommitment to yourself okay,
first and foremost, that you'regoing to grow right An amazing
thing happens, doors open.
Now you're going to hit somebumps on the way, for sure.
You know that's part of thegrowth journey, but how you
emerge afterwards is soinvaluable, because without
growth you're dying.
(08:47):
And who wants to live life likethat?
You know, to me I'm committeduntil the Lord pulls me up to
heaven.
You know I am committed to keepchallenging myself and to keep
growing and to do things I neverthought I would do, and to do
things maybe I thought wereunimaginable.
At this point unimaginabledoesn't exist.
Because once you start doingthat, you start building a deep
(09:09):
threshold of realizing how muchyou're capable of.
And when you build thatinternal capabilities, you know
resource inside you, it makesyou bolder, stronger, more
confident, and that isabsolutely the most empowering
(09:29):
thing a human being can do,because we all have the free
will to be able to make thatdetermination.
Am I going to be, you know, amI going to have a fixed mindset,
play a victim, or am I going totake what happened to me,
whether you know it wasunfortunate or it was, you know,
whatever the case is, it wasjust, it was just not a good
(09:51):
thing and I'm going to let thatconsume me and control my life.
Or am I going to move forwardand grow from it and become
stronger and then take thosecapabilities and those skills
and apply it to whatever elsehappens in the future?
And that's the trajectory I'vetaken.
So it's become addictive tobecome a better version of
(10:13):
yourself.
You know, and you never saw itthat way.
But how many more people wouldembrace that and how many more
people would find, I'm not goingto say it's happiness, it's a
fulfillment inside of them?
You know, to keep going throughthe toughest circumstances,
(10:36):
right.
How many people would rather bein that position, right?
And to have that ability tolike, not look at what others
think you should do, right, orsociety thinks you should do,
but to do what serves you, sothat you can serve others,
because that's the ultimate,that's the pinnacle, to get to
that point where you're actuallymaking an impact.
(10:58):
And you're making an impactbecause you're authentic and
you're true.
So, so, a hundred percent.
Those who choose to, you know,dive off the diving board.
You know, to shark infestedwaters well, without risk, right
?
You're not going to find thatreward.
You're not going to grow.
You know, and I believe thatthere are so many instances when
(11:18):
I look back in life where youknow my faith, I believe you
know angels have had my backalong the way a hundred percent,
and that's why I know that.
Even you know, if on paperthings look, perhaps they they
don't look right, you know, whenyou have that intestinal
strength to keep going, you'reable to overcome the odds and
(11:41):
keep growing and that's powerfuland it does become addictive.
You're chasing that because yourealize, like, why are we put
here on earth, right To likejust be a clone?
I mean, I know we have AIcoming along and it's going to
change things, but we're stillhuman beings.
We need to grow.
So the question is, when do youget that message of growth?
(12:03):
You know some people have itbecause the environment they
grew up in.
I believe a lot of people don't.
But that's why it's soimportant what you're doing, dan
, because it inspires others torealize that they have it within
themselves, those assets to beable to grow.
Speaker 1 (12:20):
No, we're doing it, we're growing.
There's a community out therethat, I think, is realizing this
and sharing it with others toovercome fear, because I think
that's what holds a lot ofpeople back is they're afraid
what other people are going tothink they're afraid they're
going to fail.
It's all this fear stuff outthere and it's a lot in our mind
(12:43):
.
Fear stuff out there and it's alot in our mind.
Like in special forces, we havede oppressor liber Latin to
free the oppressed or free fromoppression.
I think people oppressthemselves with their own mind
and their own thoughts andthey're limiting themselves.
And so I've created the assetmindset philosophy and wrote a
book about it so that we canhelp people overcome fear.
(13:05):
They can overcome their ownoppression in their mind, and I
see you doing that in your book,which I'm going to hold out,
which everybody you need tocheck out American Dream by
Magna Kiefer.
She is spot on.
If you like my book, the AssetMindset, you're going to love
her book too, because, I mean,the truth is the truth, no
(13:25):
matter who says it, and you canget nuggets and knowledge from
all different, and she issomebody that can mentor you.
She is amazing.
Like I said, when we first met,we were both doing a speaking
gig, trying to helptransitioning veterans.
And you know what?
Try and help transitioningveterans.
And you know what?
We were both new and gettingout there.
(13:48):
But we said, screw it, we'regoing to do it and put ourselves
out there and that's what youneed to do.
And she's got this freedomtriangle and I want you to share
the freedom triangle becausethere's so many similarities
with what I say, with the assetmindset.
So please share with thelisteners the freedom triangle
(14:08):
and how you came up, came upwith it and how it's changed
your life and changed otherpeople's lives.
Speaker 2 (14:15):
Sure so.
So when I set out to write thebook, I I knew I wanted to
capture some more history, andyou know cause it's important Um
, not many of us were over there.
You know more history, and youknow cause it's important Um,
not many of us were over there,you know, and not many of us are
still around, sadly, um.
And I say that because, uh, notjust the numbers, um, that were
(14:36):
killed in combat, but also, uh,the number of uh service
members who were in Iraq andAfghanistan who, you know,
either succumbed to prescriptionmedication, cocktails that the
VA was pushing on them for years, or to their own demons, in
whatever sort of way they couldhave been self-medicating.
There's so many reasons.
And then also, too, it'simportant to mention, of course,
(14:57):
the cancer right, uniquecancers that have plagued so
many service members who aredeployed, even to Africa,
certain parts of Africa wherethey were stationed.
A lot of bad things.
So, that being said, it'simportant to capture history.
So I want to capture history,but I decided I'm gonna write
the book as a mindset book.
(15:18):
If you see the acronym forAmerican Dream, the D stands for
discipline, r for resilience, efor endurance, a for
adaptability and M formentorship.
So American dream to succeedand win in life.
And so that's how I set out towrite the book.
And oftentimes a lot of authorswill say as you're writing,
(15:41):
especially as my first book itwas a memoir as well.
It was a cathartic experienceand again I had just gotten my
life to the point, to thatpinnacle where I had so much
clarity that it literally cameto me.
I started having epiphanies, asyou're writing.
You know you're so obsessedwith that process, that project.
(16:02):
I literally had dreams andepiphanies and I shared those in
the book and there were five ofthem.
It was powerful, very powerful.
So what happened in the process?
One of those epiphanies wasfreedom triangle, and that's the
ultimate state of takingcontrol of your life, leaving
(16:28):
everything in the past that heldyou back because either you
allowed it to in your mind or itliterally did hold you back for
a season in your life.
You know, leaving that allbehind, finding your true self
and surging forth.
And you know like it applies topeople who say maybe you're
successful in life, you knowwith your career or you own a
(16:48):
business, why not?
But something's missing becausesomething's holding you back.
So so I discovered that freedomtriangle.
Now, mind you, I was, I wasliving in North Jersey at the
time, right on the Hudson river,right across the development.
If you look at the behind thephoto of me in the book, you
know there's the Hudson Yardsthat was being built, okay, and
(17:10):
there was 30 Hudson Yards at thevery top.
That was the tallest buildinghad an LED triangle.
So I'm watching that through mywindow view as I'm writing this
and it all came to me all atonce and it was just, it was
very powerful because it wasbeing built.
Now, mind you, it was a littlebit of a renaissance, with all
(17:32):
the super tall buildings thatwere being built in New York
City at that time, and I waswitnessing it, watching it and
watching the emergence, thegrowth, you know, and, mind you,
I'd left New York City areawhen New York City area was
attacked, when our country wasattacked and there was
destruction, to see this comingout.
At the same time, there were alot of parallels with my growth
(17:53):
journey that thousand story,excuse me, hundred story
building that was going up withthe outdoor deck that was a
thousand feet over Manhattan,know, over Manhattan.
That was paralleling with mylife and what I was doing.
So it all came together and Iintroduced this concept called
(18:13):
Freedom Triangle in the book.
Didn't think much of it at thetime, you know, I was just so
focused on the mechanics ofgetting the book out,
self-publishing, learning theprocess and taking that leap
because I knew, once I hadpublished my story or the
portions I shared becauseobviously I had to trim it down
(18:33):
and make it a palatable bookthat was going to change my life
because once it's out there,it's out there and you're
putting it out there.
But I believed so much that Ihad to share that value because
it helped one person.
It was worth it.
So that's how Freedom Trianglewas born.
So it's based on three premisesthat I believe are important you
(18:57):
must have in your life in orderto reach that point of control.
So it starts with time freedomand health freedom, and then
mind freedom and time freedom,because the thing is we are in
the rat race kind of world.
We have been for decades.
You know, even before theinformation age started.
You know it was starting tosimmer.
(19:18):
We're just so inundated with somuch I mean, look at technology
alone, the attention spans ofpeople these days, or you know,
just a few seconds, maybe evenyou know, negative.
You don't grab their attentionright away.
People just don't have theability to to have complete
thoughts because of thisinundation of um.
(19:40):
We'll call it information.
So, that being said, if you donot have that time and space to
really hone in and find yourself, you're not even going to be
able to continue on this journey.
You're just going to beconfused going through the
motions.
So that's a quick summary oftime freedom.
Health freedom has two parts.
Health freedom is based on theconcept of removing that from a
(20:05):
health standpoint, which isaffecting how you think, and I
have a chapter where I talkabout the gut brain access.
It's kind of telling to lookback.
Okay, we were in 2025, early2025.
I wrote that and it waspublished in October 2019.
So over five years ago, rightFive and a half years ago, and
(20:26):
nobody was talking about the gutbrain access.
Like, I didn't discover it.
I heard about it.
I dug a little bit further andI also started applying things
in my life you know super foodsand whatnot you know to help
improve my health and overcomesome of the health issues I had
from being in a combatenvironment.
You know the toxic exposuresand whatnot.
(20:48):
So, that being said, healthfreedom is let go, let go of
anything that's controlling yourmind.
And if you look at simple one,everybody will understand
prescription medication use,psychotropic drug use and I
think we know now we're deepinto, you know, the post 2020
world and we're realizing thehorrible effects of prescription
(21:10):
psychotropic drug medication onpeople's minds and what they,
what can happen to them, andespecially our youth today as
well, you know, when they starttaking these things early on in
life and how that can change thetrajectory of their life.
So, wow, I mean, there's justso much we can unpack there.
So, health, so the first partof health freedom, the point in
(21:34):
freedom triangles is removingthose things that control you.
You know could be illegalprescribed drugs, whatever the
case is.
And then the second part isputting into your body the
things that are good for you,that help your brain work
optimally, and a big part ofthat is finding proper sleep,
(21:55):
the deep REM sleep.
You know and I talk about myjourney with that what I was
doing and how I was able to dothat, and it was so important
because it set me up foreverything else that came
afterwards.
But if you can't do thesethings, you know opportunities
will come through.
You won't even catch thembecause you're distracted and
you don't have that.
You know, that safe landingzone for these, these great,
(22:19):
pivotal, pivotal moments in lifeto you know, pivotal moments in
life to come down and impactyou.
So, anyway, the third point isthat mind freedom.
And that is where you trulyhave let go.
You're not just saying it,you're actually.
You have found a way to let goof your traumas.
(22:40):
Life's not fair.
We got it.
Everybody's got some sort ofstruggle right.
It's going to happen, you know,let's say you live in a bubble.
I mean, it's going to happen.
Things are going to happen thatare going to come and rock your
world that you never saw coming.
And it's the whole thing is, ifyou're able to, you know, let
go of that or find a place forthat, you know you may never
(23:01):
forget it, that's fine.
But you find a place for thatand you're like so that it's not
affecting you on the daily.
How many times do we see andeven people in our community,
that they just hold on to thepast and they don't want to go
past that?
Now, some people do thatbecause they haven't found a new
identity, they don't know whatthey're going to do instead and
(23:23):
they feel that holding on tothose traumas are their lifeline
, to who they are.
And you know I'm here to letthem know.
No, it doesn't have to be thecase Like you can take that, you
know, and you can totallyconvert it into something brand
new, like a whole new chapter,and you know, to a point where
(23:44):
your experience almost becomesunrecognizable to you, or it is
so insignificant becauseeverything you've done since or
currently, you know, is so muchgreater than what it was that
happened to you, as horrible asit may have been, as unfair as
it might have been right, youlet that go.
So the combination of findingthese three points in life, when
(24:13):
you have those points in lifechecked off, it opens up the
door.
And when I published the bookagain, you know I was more
focused on wow.
You know being very vulnerableand sharing a lot and I don't
know how it's going to bereceived.
However, however, two monthsafter I published it, I realized
that value right there, thatfreedom triangle was so
(24:34):
important, and I also realizednot everybody's going to read a
book, not everybody's going toget to the end of the book and
really absorb that because Iintroduced it towards the end.
So I thought I need a physicalproduct that people would
purchase, something for men,something for women that I could
tie back to that freedomtriangle, something that's going
(24:55):
to represent that freedomtriangle.
So in my case, I introducedTriangle Fragrance, which is the
world's first luxury fragranceline for men and women inspired
by that Freedom Triangle, andthey all come with a collector's
card.
It's like driving a trailer youknow you're looking behind you
(25:16):
trying to reach it.
There's a little collector'scard, each one's unique, and
they all tie back to a point inthe Freedom Triangle.
So it's kind of a complexanswer.
But the actions?
You know I'm more of a personof actions and taking action
than a person of words, although, you know, obviously there are
(25:39):
words in the book, but it'sabout what?
Look how my life has changed.
You know the lives I've beenable to impact as a result of
starting this brand, a greatAmerican brand for this country,
intersecting at a time in ourcountry where our country, our
beautiful country, is goingthrough a metamorphosis of its
(26:02):
own.
It's changing, it's emergingstronger, but our country went
through some pain.
When we look back at 2020,right, when we look back at
everything that has happened andthat happened in the years
afterwards.
So my trajectory mirrors thetrajectory of, you know, modern
(26:22):
years in our country.
So saying that, to say it'sjust so powerful that when you
get that point of clarity inyour life and when you are able
to surge forth, you will neverfeel the pain and the hurt of
the past.
Speaker 1 (26:42):
No, absolutely I love it, magda.
And I got to say, you know,when I first looked at your book
, I was like, oh, it's going tobe just a story about the girl
that you know signed up after9-11.
But there's so much more tothis.
I mean, listeners, you got tocheck it out because it's it's
so deep on so many levels,levels.
(27:05):
That's why I asked her to speakabout the freedom triangle and
she talks about experiences inthere that are life changing,
and you too can have lifechanging experience when you
change your mindset to somethingmore positive.
And she talks about health.
She talks about so manydifferent things.
You got to check it outyourself.
And also the fragrances.
Oh, my goodness, I mean that'sall I wear, that's all my wife
wears.
Um, she does have someessential oils sometimes that we
(27:27):
use for, like health things,but boy, I mean I'm wearing
victory right now, you know, andit's amazing, great product,
lasts a while, smells great, itdoesn't just fade off and you
don't get that chemicallybecause it's a quality product.
But I want to also now get into, you know, you breaking out and
(27:52):
dealing with change.
People fear change or afraid ofchange.
How can you share with peopleon having that drive to make a
change in their life, or toshare something that you did,
maybe a unique, or somethingthat helped you be able to take
(28:13):
these leaps of faith.
Speaker 2 (28:16):
So I think it's happened so many times in my
life.
Now there's a certain feelingthat you can identify it Because
, again, my mind's not clouded,my mind isn't confused and
distracted.
With you know, as I mentioned,with the health freedom point,
with you know drugs,prescriptions, anything like
(28:37):
that.
So you can sense, whensomething happens, that you know
that door opens, that windowopens, or you know what it is
that you need to do whensomething happens, and you know
what you need to do.
You can sense that when you doit repeatedly, like I'm not
going to say it happens everysingle day, but if you're the
(28:59):
type of person that does embrace, change and decides I'm going
to go in and I'm going toconquer, I'm going to dominate,
I'm going to, you know, kick assin my own way to handle this
particular situation right.
If you're that type of person,when that opportunity or when
that moment comes up again,you're going to recognize it.
(29:23):
And then what do you do?
You looked at your pastperformance.
You're like wait a minute, Igot through it.
I got through it before, so Iknow I'm going to be able to get
through it again.
And that's powerful, becausethe only way you're going to get
there is by living life, byfalling down, by getting up, by
keeping on going.
And if you stop any of that,you know you're stopping your
(29:47):
growth.
You know you're stunting yourgrowth as a person.
Right, and why do that?
You know, why do that?
Like you just have to go outthere and seek it.
Put yourself in environments,put yourself in rooms where you
know maybe your previous selfwould say are you kidding me?
What are you doing there?
You don't belong and that's theroom you need to be in.
Speaker 1 (30:08):
Right, absolutely.
Yeah, I agree with thatwholeheartedly and that's one of
the concepts I share with.
The asset mindset is surroundyourself with people in positive
environments.
That's you need to put yourselfout there and it's going to be
scary, you know.
And fail yeah, we're all goingto fail.
That's part of it.
You know every great basketballplayer doesn't make every shot.
(30:29):
They fail, they miss, but youknow what.
You get another shot and youtake another shot.
Same thing with baseball.
You know what's a battingaverage.
Nobody's batting a thousand.
You know nobody hits a home runevery time they get up, or it
gets a hit every time they get.
You're going to strike out, butdust it off.
You're going to learn.
You learn oh, hey, he threwthis curveball or this.
(30:50):
Sure, you know you're going toget experience.
So the more experience, themore you fail, the better your
chances are at succeeding.
And I even talk about you knowyou'll love this because you're
business minded and all thewonderful things you're doing.
But people talk about oh, youdon't want to start a business.
Nine out of 10 businesses fail.
(31:10):
And I'm like whoa, whoa, whoa.
Nine out of 10 fail.
So that means I'd only have totry something 10 times in life
to have a success and maybe wait, just maybe it might be the
third one.
What if the nine out of 10 wasnumber three, so you only had to
fail twice?
So don't get stuck and limitedby others and what they say.
(31:33):
Find mentors, find positivepeople who are going to lift you
up and associate and I see youdoing that all the time.
Can you share maybe a mentor orsomebody that helped you and
some of the nuggets of knowledgegave you, so that you then
become who you are?
Speaker 2 (31:53):
100.
I've been very fortunate tohave reached a point in my life
you know, that was back 2019,2018, I'd say it started where I
started listening to GrantCardone and I was listening to
10X Rule, and then I went to myfirst event, you know, where he
was speaking live and he wasdropping bomb after bomb after
(32:15):
bomb.
I felt like he was talking tome.
I was in, you know, a stadium,miami Marlins, with like 30,000
people hearing these things liveand I'm like, oh, my goodness,
that's, that's that's me.
I needed to hear this.
I needed that mental kick inthe ass that I was playing too
small, that I was hiding behindmy excuses, you know.
And so so I really plugged intohis ecosystem, his way of
(32:40):
thinking and learning, and thata hundred percent has impacted
me to the point that, you know II never, you know, I really
didn't look at civilians thesame way as those of us who had
served, and he was a hundredpercent a civilian.
(33:04):
But you know what, he got myattention and and that's
important, because we have tolet you know those limiting
beliefs behind, and then Istarted realizing that, you know
, I needed to constantly keepmyself around the right people,
and that's where, you know, Iwas introduced to Peter Vargas
and I mentioned that in the book.
(33:25):
You know how he was the onethat you know he didn't tell me
go write a value I had to sharewith the world, and you know.
And then Brandon Dawson, anothermentor, who's partners with
Greg Cardone as well, and hekeeps it real, you know, when it
(33:48):
comes to business, and you knowwhat we think you know as
business owners, and what wedon't know and what we don't
realize, because he's played atall levels of the game, so he's
able to articulate things in away that, a it makes sense, you
know, and B it really providescontext to your business journey
(34:10):
.
And one of the things he alwaystalks about is you know, we
know what we know.
You know, we know what we don'tknow, what we're not experts in
, but we don't know what wedon't know.
And that portion of the pieright there, that's the part I'm
always seeking out, that's thepart I'm focused on learning and
(34:33):
and when you find it, it's soinvaluable because if you start
going through life with thatlens on, like I want to know,
what is it about systems, whatis it about how things work that
I don't even know exists, thatI need to know, you know, and
I'm not talking about like thetechnical details that could
fall in the what you don't knowabout it, it's a concept of the
(34:57):
context, okay, the context andthe contrast.
When you have that, you're ableto think much more like a
visionary and see the bigpicture down the line.
And again, I was able to do thatand it's so funny, just
bringing it back to the businessthat I started.
I started creating this made inUSA from day one, fought for
(35:19):
this country.
I'm going to manufacture inthis country.
So way back in 2020, I starteddoing that.
I started absorbing the cost ofUS manufacturing from the
get-go because it is the rightthing to do and it was a no
brainer, no brainer whatsoever.
Number two, and because of whatI talked about about my health
journey and I'm coming back fromwar and exposure to toxins and
(35:40):
everything I knew that thisbrand had to be made without
parabens, phthalates, sulfates,uh, toxins, dyes, right.
So because of that, I've beendoing it right from the start.
Well, now we have a secretarywho is all about, you know,
removing these toxins from ourconsumer goods, our foods, and
(36:02):
getting us, you know, hopefullyI would, I believe, like to the
European standards.
You know, they tend to be alittle bit ahead of things than
us with that.
So it's like okay.
So I had the vision way back in2020 that when I was going to
create, you know, this fragranceline that it was going to be
done here, it would be done.
You know, clean, clean, luxury.
(36:23):
And look at it.
Now we're here, we are in 2025,and that's trending.
Oh well, that's cute.
I had that vision all along.
So I've passed performanceagain because of taking action.
So it's verifiable and I thinkpeople appreciate that too,
because now you know, as youknow again, we're just taking a
real world example You're goingto see these other companies.
(36:45):
Now they're going tomanufacture here in the U S.
You know, now they're going toremove these toxins.
Now they're going to beingredient transparent.
That's cute, we're going to bedoing this in 2020, just say it.
It so my whole point is havingthe right mentors can help you
change your thinking and how youlook at things and how you
(37:07):
tackle problems, and that's soinvaluable because we only have
so many years on this planet,you know, in our life form and,
um, why not optimize andmaximize those years you know?
So, instead of trying to figureeverything out on your own, get
around the right people.
And people are like well, Ican't afford to go to events and
(37:29):
listen to them live.
Well, I mean, we live in thedigital age.
Everything is, you know, peopleare listening to a podcast
right now.
You can read books.
You can get, you know, audiobooks.
If you don't have the time tosit and read, you can actually
listen while you're driving, andso there's no excuse.
There's no excuse to notsurround your mind, you know,
(37:50):
with with not just positive,feel good stuff, but think about
the.
Maybe you need that, maybe youdo.
You know, I'm not going toknock that.
Some people need that kind ofmotivation, okay, but I'm
talking about those thatactually want to share.
They can speak to you literally.
You know, through this amazingpodcast.
You know that you have set up.
(38:28):
People are going to be learningfrom the different guests that
come on with the backdrop of theasset mindset.
They're going to realize theyhave no excuse and by doing that
it's not going to speak toeveryone.
It's going to attract the rightpeople and the wrong people.
You know you can't help anyonethat's not interested in
improving themselves.
You know, and I guess somepeople go through a season where
they're they're for whateverreason.
(38:48):
You know they, they realizethey're, they're not ready.
You know they're, they're notready to to receive messages
that they need to hear, that theuniverse wants to send them
right, okay, great, but whenthey are, these resources exist
and it's powerful.
There's no excuses.
At this point, I think that I'mexcited to see well, to be a
part of, to be a player in thegrowth trajectory for our world,
(39:11):
because obviously the UnitedStates leads the way.
But over the next few decades,but like the next few years,
even right now, here we are in2025, what our country is going
to look like at the end, whatour GDP is going to look like at
the end of this year, whatwe're, what we're going to see,
what we're seeing on the dailybasis.
You know it's.
It's something that is veryexciting to be a part of, not
(39:35):
just as someone you know.
You know on the sidelineswatching, but as a contributor
who's in the fray, who'sbuilding, as a business owner.
You know, in my case it's verypowerful, it's exciting and you
know it keeps you focused onthat forward azimuth of growth
and it, you know, keeps you onthat journey.
(39:55):
It's so simple once you plug inand you know it, you know,
keeps you on that journey.
It's so simple once you plug in, and you know.
That's why I love spending timewith, with business owners who,
who appreciate, you know it'snot just hustle and grind, but
growth pivoting, right, you knowwe live in a world where
conditions are changing andevolving every single day.
(40:16):
So you look and see how, youknow, in this case, companies
are adapting and how they'readjusting and how they're
pivoting to stay alive andsurvive and thrive and, you know
, basically to grow from that.
So, just like we want to stayalive and fight and survive and
grow and thrive as individuals,right, and I hope all the
(40:38):
veterans out there, you know,who are stuck or just haven't
gotten to that point yet, I hopethey really take this to heart.
You know, just surroundyourself with the people who are
doing it and the right peoplewho want to share how they're
doing it and what they'velearned on the way, and who want
to teach you something alongthe way.
So yeah, a hundred percentmentorship super invaluable.
(40:58):
That.
That was a big you know part ofmy life.
You know, and I'm very gratefulto those mentors who who did
pour into you know thousands ofpeople and I was one of those
people who heard them and I wasable to change my life in the
direction that it was going aswell as a result.
Speaker 1 (41:19):
I was able to change my life in the direction that it
was going as well as a resultAmazing story.
And I got to say there'ssomething when we first met that
you said and you were talkingabout veterans coming back from
World War II and how they helpedchange and shape America, for
the became the business owners,entrepreneurs, the people that
really help make America strong,and you talked about that GWAT
(41:44):
veterans coming back.
It's now the torch has beenpassed on to us and it's now our
turn to become the leaders andthe people that are business
owners and changing the worldand shaping our for the better.
And that hit me from the verybeginning, and it's so true.
Now you also don't have to be aveteran, don't think that.
(42:07):
You know even you were justtalking about Gary, gary and his
brother Grant.
I've been on a phone call withboth of them one time amazing,
business, mental, oriented, andthey're great Americans too.
So if you're not a veteran, youcan still be a part of this,
this movement, this cause ofmaking the world a better place,
(42:29):
making America a better place,making your town a better place.
You can do this.
You got to take ownership andown your power and don't get
with fear or obstacles, and ifyou could share some things
about obstacles and overcomingobstacles, because, obviously,
starting a business and notowning a business and being a
(42:51):
veteran and you wrote a book andthen all of a sudden, now
you're getting into this luxuryfragrance how did you overcome
those obstacles or thosechallenges you can share with
listeners so that they canovercome whatever their
challenges are at the moment?
Speaker 2 (43:10):
So I believe a lot of it comes down to your belief in
what it is that you're doingand, as I mentioned earlier, I
had that vision for what it isthat I wanted to create and the
why behind it was to to bringpeople back to, to the freedom
triangle in the book.
So, you know, I knew they wouldeventually learn more about it
and whatnot, and then I couldserve people that way and to me,
(43:33):
those are, those are the thingsthat are going to help me.
You know, get super VIP intoheaven.
You know I mean that's.
Speaker 1 (43:41):
So it's selfish, you're being selfish.
Speaker 2 (43:43):
I am.
I definitely want to help morepeople so I can, like you know,
secure that seat because atMoney High, you know you want to
be front row because you can'tsee over the heads of Freddie.
So so, that being said, youhave to have that belief.
And you know, some people aregoing to say it's passion.
Passion is, I believe, that'san emotion.
(44:05):
It's to me, it's more than anemotion, it's literally.
You know, there is a blueprintto this and I believe that
creating a great American brandhas a blueprint.
And while 99.9% of the companieswould just look at bottom line
(44:29):
and that's why they, you know,essentially, you know say, made
their goods in China becausethey could get it for a lot
cheaper and still have a highmarkup Well, they made a choice
and it all comes down to choice,you know.
And so, while I've beenstruggling as a solopreneur for
(44:50):
so long, I could see like, allof a sudden now well, not all of
a sudden, you know, five yearsinto this, the tide is turning.
So my lesson to this pointwould be you have to have that
vision, because if you're justgoing through motions, you don't
really know what you want to do.
You know that's going to becomea problem because you're going
(45:12):
to miss opportunities and you'renot going to necessarily have a
clear answer to the end state,the target, the goal that you're
trying to get to when you arefaced with challenges.
So you have to be very, veryclear.
You have to have clarity inwhat it is that you're trying to
accomplish.
Okay, so I knew I had that.
(45:34):
That part has guided me allthese years.
While other things weretrending, let's just say, while
it could have been an easierpath to take a different road
with my approach to buildingthis brand, I stayed true to
that vision because I had thatbelief.
(45:54):
So if you have that fundamentalbelief in place, it makes
things so much easier.
And a perfect analogy.
You know, if you join theservice right because you like
yourself and, like myself, youwanted to go and serve and
protect and defend this country.
When you're faced withchallenges, while you're, you
know, on the battlefield or justdownrange, or even in training,
(46:18):
you know what you need to do.
Because you have that belief.
And why is it that you leftyour?
You know your family orwhatever you left behind, you
know to come and do what so manyAmericans won't do right.
So you default to that.
It's the same concept withbusiness or growth or whatever
trajectory you're on.
So you have to have that, thatbelief, um, from the get-go.
(46:41):
And I personally believe in howyou do.
One thing is how you doeverything, and if you're a
person who takes shortcuts atthe expense of doing things
properly, there's going to, it'sgoing to catch up with you as
well.
So and you know, that's whyit's so important to me to do
things right.
(47:02):
You know you don't geteverything right all the time,
but you learn from it and andthat's the whole point, you know
I mean, that's the whole pointyou're constantly improving and
growing.
So you have to determine again,you have to have that vision and
you have to determine yourvalues, and those are things
that I know.
I can't say I've been tested inthe sense like I ever thought I
(47:25):
was ever going to deviate fromit, but there have been
opportunities that havepresented themselves and I
thought, well, no, I'm going tostick to my guns, literally,
because this is the vision Ihave, literally because this is
the vision I have and these arethe values that I am not going
to go back on, and even thoughit's going to be more
challenging or more expensive toproduce, or whatever the case
(47:47):
is right.
I'm still going to stick to myguns and do it.
And when you do that, you buildthat intrinsic value and belief
in what it is that you'reproducing, you know, or that
you're doing, you know.
You just have to believe in it.
Now, okay, I will take one stepback and say okay.
(48:07):
For those that you know, maybethey realize along the way that
what they're pursuing isn'texactly what they want, that's
fine.
You pivot, you pivot, you goback and you pivot and you take
what you've learned from thoseexperiences and you apply it to
your new trajectory in life.
You shoot a new azimuth right,like you get off course.
Okay, there's that body ofwater.
(48:31):
You know, you didn't see comingand you need to figure out how
to circumnavigate it.
That's fine.
You could do that.
Shoot a new house and go for it.
Speaker 1 (48:41):
Love it, love it.
And if you want to know moreabout Magna Triangle Fragrance
anything she's doing hit pause,go into our description and you
can get a link for everythingshe's doing.
You can link and get some ofyour own Triangle Fragrance
Scents.
I'm a fan of victory andfreedom.
(49:01):
Peace is good too, but I'm abig fan of victory.
And also, please like,subscribe and follow the Asset
Mindset.
You can find our podcast onYouTube, spotify.
You can go totheassetmindsetcom, give us a
like and please share withanyone that you think needs to
(49:22):
hear this episode.
Now, magna, before we go, Iwant to give you a chance to now
really drive it home.
In about 30 seconds to a minute.
I want you to give the audiencea good nugget, a takeaway,
something that's empowering forthem, that they can apply in
their life.
Speaker 2 (49:43):
Go back to that old Metallica song, jump in the Fire
.
It's so true that I mean thereis so much out there.
Once you learn, you know, stepaway from your bubble.
You know that captain worldwhere you know whether it's
social media or looking at whatyour tribe's doing, you know,
(50:04):
just break away.
Break away and also get pastthat fear.
You know, find something thatscares you and go do it.
You know, as long as it's legal, safe, moral and ethical, go
for it, you know, because you'regoing to become a better person
for it.
And surround yourself.
Seek out growth-minded people,even if it's, you know.
(50:25):
Go to what.
You know.
Go find people who are doingthings like a beast, say, even
in the physical world.
Rock yourself physically right.
Just just get out of yourbubble for a little bit right.
Start, you know, get that bloodflowing, because I'm telling
you like there's so much outthere, we only have so much time
on this planet.
(50:45):
You know, and I want, you know,my next it's going to be 52
this year, my next 52 years tobe very purposefully driven and
to make up for the time that Idid lose, you know, when I was
playing small, feeling sorry formyself, and, you know, just
being a little recluse.
You know, as my you knowfavorite mentor, grant Cardone,
(51:10):
says, don't be a little bitch,Absolutely so.
Speaker 1 (51:12):
All you listeners out there, don't be a bitch.
Own your power.
Get the asset mindset.
Check out American Dream.
It's more than just a story ofa girl from Jersey that went
downrange.
It's so much more.
You won't be disappointed Again.
Give us a like, Give us afollow, Share this with someone
who needs to hear it.
God bless, Own your power.
(51:34):
See you next time.
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