The Association Insights Podcast
The Association Insights Podcast focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations. The podcast will feature meaningful conversations with association professionals across the country taking a deeper dive into trending topics, offering insights that both inform and inspire. Produced by OnWrd & UpWrd: https://onwrdupwrd.com/
Episodes
In this episode of The Association Insights Podcast, we launch our Member Value Reimagined series with a bold and inspiring story from the American Society for Nondestructive Testing (ASNT). Host Meghan Henning sits down with Pat White, Director of Membership, and Nealy Wheat, Chief Financial & Administrative Officer, to explore how ASNT broke the mold—replacing a traditional dues-based model with a freemium structure that’s al...
The Association PR Toolkit—Smart, Strategic, and Actually DoableIn this solo episode of The Association Insights Podcast, host Colleen Gallagher, CEO of OnWrd & UpWrd, walks through the essential tools every association needs in their PR playbook. From mapping out the right stories to building the right press list—and pitching them to the right people—this is your tactical, honest, and refreshingly practical guide to PR that wo...
In this solo episode of The Association Insights Podcast, host Colleen Gallagher, CEO of OnWrd & UpWrd, breaks down one of the most debated tactics in association PR: awareness days. While some call them overdone or ineffective, Colleen makes the case that, done right, awareness days can unlock real visibility, credibility, and media wins—especially for associations.
With real client examples and a clear, strategic framework, th...
A True Video Partner: Rethinking Storytelling at Your Association
In this episode of The Association Insights Podcast, O&U CEO and host Colleen Gallagher sits down with C. Dallas Golden, DES, founder and Chief Video Strategist of Pond Ripple Media, for an honest and energizing conversation about the power of authentic storytelling. Dallas has spent the last decade helping associations and nonprofits elevate their video strategie...
In this episode of The Association Insights Podcast, we’re bringing you a special replay of our summer LinkedIn Live panel: Communicating What Matters—How Associations Can Lead with Strategic Storytelling.
Originally hosted by OnWrd & UpWrd CEO Colleen Gallagher, this roundtable features two communications leaders navigating some of the most complex issues facing associations today:
Tim Ebner, Senior Director of Communications at...
In this episode of The Association Insights Podcast, host Meghan Henning sits down with Marilena Vrana, Vice President of Public Affairs and EU Operations at the Plasma Protein Therapeutics Association (PPTA), to explore what it takes to lead a global association strategy with unity, speed, and impact.
From Brussels to Washington, Marilena shares how her team navigates cultural, regulatory, and political complexity while keeping mem...
In this episode of The Association Insights Podcast, we wrap up our August series on artificial intelligence with a standout example of AI in action. Host Colleen Gallagher sits down with Dave Dellin, Chief Executive Officer of the American Paint Horse Association (APHA), to explore how a tech-forward mindset is transforming a legacy association.
From reducing call volume to enhancing 24/7 member support, Dave shares how APHA’s AI-...
In this episode of The Association Insights Podcast, we continue our August series on artificial intelligence with a thoughtful conversation about voice, values, and the real-world applications of generative AI.
Host Meghan Henning sits down with Preeti Vasishtha, Director of Content and Editor in Chief at the American Academy of Actuaries, to explore how she’s using AI as both an intern and a strategic partner—from onboarding to a ...
In this episode of The Association Insights Podcast, we kick off our August series on artificial intelligence with a powerful real-world example of how small-staff associations can lead with strategy, innovation—and confidence.
Host Meghan Henning sits down with Cathy Lada, D.Sc., CAE, Chief Marketing & Membership Officer at the American Alliance of Orthopaedic Executives (AAOE), to explore how her team is thoughtfully integ...
In this episode of The Association Insights Podcast, we wrap up our July series on sponsorships, partnerships, and non-dues revenue with a candid conversation about the human side of corporate engagement.
Host Meghan Henning sits down with Cindy Simpson, M.Ed., CAE, Corporate Relations Manager at the Urgent Care Association (UCA), who brings decades of experience across membership, meetings, and business development. With over 100 c...
In this episode of The Association Insights Podcast, we continue our July series on sponsorships, partnerships, and non-dues revenue with a fresh perspective from the higher education space. Host Colleen Gallagher sits down with Leah Lang, Senior Director of Partnerships and Corporate Engagement at EDUCAUSE, to explore how the organization moved beyond transactional sponsorships and built a high-impact partnership model that aligns...
In this special encore episode of The Association Insights Podcast, host Colleen Gallagher welcomes back David Whited, Principal of Design Research & Strategy at Highland, to walk us through fresh insights from the newly released 2025 Young Professional Membership Index (YPMI)—dropping the same day this episode airs.
Earlier this year, David helped us kick off our Gen Z series with data-backed insights and practical frame...
In this episode of The Association Insights Podcast, we continue our July series on sponsorships, partnerships, and non-dues revenue with a behind-the-scenes look at how one major association is building long-term value through strategic partnerships and innovative fulfillment models.
Host Meghan Henning sits down with John Buckley, Senior Director of Business Partnerships and Expo Operations at the Infectious Diseases Society of Am...
In this episode of The Association Insights Podcast, we kick off our July series on sponsorships, partnerships, and non-dues revenue with a powerful conversation featuring Edessa Polzin, PCM, Director of Strategic Partnerships at the American Marketing Association (AMA).
Host Meghan Henning sits down with Edessa to explore how AMA is transforming partnerships from transactional to transformational. With a background in B2B growth st...
In this short solo episode of The Association Insights Podcast, host Colleen Gallagher delivers a high-energy dose of practical advice for busy association leaders—one quick-hit insight at a time.
With more than a dozen rapid-fire questions, Colleen tackles everything from member engagement and strategic planning to board dynamics, advocacy messaging, and internal communication. If you’ve ever wished for a pocket-sized playbook of s...
In this encore episode of The Association Insights Podcast, host Colleen Gallagher welcomes back Dr. Bill Conerly, economist, Forbes contributor, and author of The Flexible Stance: Thriving in a Boom/Bust Economy. Almost two years to the day since his last appearance, Bill returns with a timely update on the economic landscape—and what it means for associations navigating uncertainty in 2025.
With political changes underway, per...
In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Leonard Steinhorn, Professor of Communication and Affiliate Professor of History at American University, for a dynamic, deeply relevant conversation on how associations can lead with clarity, ethics, and impact in today’s fragmented media environment.
A former broadcast commentator, prolific writer, and award-winning educator, Professor Steinh...
In this solocast episode of The Association Insights Podcast, host Colleen Gallagher, CEO of OnWrd & UpWrd, dives into one of the most essential, and often most underleveraged, tools in any association’s toolbox: communication.
From navigating complex topics to telling stories that resonate, Colleen shares how associations can move beyond the buzzwords and show up with clarity, courage, and strategy in their communications.
🎧 If...
In this bonus episode of The Association Insights Podcast, we wrap up our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland.
Host Keaveny Hewitt from OnWrd & UpWrd sits down with Alyssa Garcia, Web Project Manager, Master Juggler, and Cat Herder at Matrix Group International, whose journey from au...
In this episode of The Association Insights Podcast, we continue our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland.
Host Keaveny Hewitt from OnWrd & UpWrd welcomes two dynamic Gen Z/young Millennial leaders to the mic: Anastacia Barbosa-McBride, Content Marketing Manager at Bostrom, and Taylor Barnet...
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