All Episodes

February 11, 2024 61 mins

What's in the mind of an entrepreneur and what are the boons and banes of being one? See how it was building Fydo, going on Shark Tank, and the future of startups in Odisha.


00.00 Intro

0:30 Story of Satyajeet

1:56 About his first start up Egreen Vision

4:15 What is Fydo?

5:06 Secret to get more clients

6:39 Story behind Funding from Microsoft

8:17 Impact on a company after VC's investment

11:30 Secrets of Shark Tank

15:49 How should be your Pitch deck be?

17:05 A Start-up Fun game

35:53 A day in Satyajeet's life

38:44 Start-up culture in Odisha

39:57 All about Satyajeet's new event company

44:22 An entrepreneur's view on work-life balance

45:18 Odisha's growth in the field of business over the years

48:11 What do founders gossip among themselves?

50:56 Is CGPA important?

53:58 What can the Indian Start-up space adopt from other countries?

57:44 Satyajeet's suggestion for Astrix and young founders


Supported by #redbull


(The Astrix Show - Season 2, Episode 26)


Episode hosted by: Amlan Tripathy

Idea and creative by: Amlan Tripathy

Edited by: Siddhant Tripathi, Nilesh Patnaik

Graphics by: Arindam Panigrahi

Show Notes by: Shruti Sinha

Crew: Anirudh Das, Amritansu Sahoo

Location Courtesy: The Space, Patia

Produced by: Siddhant Tripathi

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:30):
Hello Satyajit Bhai, welcome to.The Asterix show Hello.
How's It's good. You know, like there are a lot
of people in Odissa, those who are killing it, but like
stories. So we'd start the podcast with

(00:51):
story background, like how do you started and everything about
it? Got it.
Mera story Surota like from the college itself.
Entrepreneur journey because of Sepele.
I was into this UPSC and all stuff. 12th movies.

(01:13):
I was into that first, second year, third year, even third
year, then third year. I went into my different clubs.
Was one of the club entrepreneurwas one of the things 4th key
not 4th but just pass out. So I was into you know though

(01:37):
now excite the UPS startup itself a both hectic right and
initially funding. Then we started off for startup

(02:03):
and it was related to battery swapping technologies, green
vision, green vision and basically charging stations.
Public electric vehicles, founder

(02:39):
startup product market that was the thing and Skoda Meera
placement. I was also working for a period
of time with them. It was a hectic journey.
Corporates of Mera Branch Mechanical.
It was related to my branch itself, Mechanical like you were

(03:05):
preparing. For UPSC completely.
Kind of like full time third year say I started choosing this
like my friends came. We were also selected.
I was selected like not I. We were selected for a lot of

(03:27):
competition. Hackathon Jawan College, Niti
Ayog, Smart India Select. We went to Pune and this idea

(03:50):
only then it was kind of acquired corporate.

(04:13):
So that was it. So like, I don't know how many
people know about exactly what your company does and everything
about it. So like what?
The concept of Fido Everything. Solve problem

(04:45):
and family members already business line.
So that's what, like, that's what motivated me to start this,
OK? So like basically like, hum hum.

(05:07):
We just like Asterisk as a startup.
Hum agencies, so hum. Those agencies like social
media, post website, banana, everything.
So difficulty clients. Clients so.
Like as a startup founder, you know our clients are consumers.

(05:35):
Initially starting the customer like one of the very good thing
about advertising but startup clients both important out there

(06:00):
is important networking type of startups.
You have business, networking, Context, events, platform,
Greek. I always just start care and I

(06:26):
already have got customers from IIT.
Everything is but networking, networking, That's very
important. Like companies say you know

(06:46):
funds name Microsoft. Like Microsoft, it was selected.
By Government of India only select for a delegation for it's

(07:13):
their biggest. So we went over there and I got
the referral from my for like with from Microsoft and they
helped me a lot like all of countries, Saudi

(07:50):
Government of India through Sagaya even Dubai.
I went to ome government of Odissa sponsored Sagaya and it
was body companies, willing bodycompanies because everyone comes
there like it's the biggest Expofrom Middle East and when you go
and talk them they are also haveIndia, they are representing

(08:13):
India. That's how it happens.
So like make important change company Jabi bootstrap or Jabi
Funding, Funding, Company difference, company funding or

(08:36):
which is Jada profitable and all?
Bootstrap or funding Ek important bootstrap ticket again
perspective percent to percent depend bootstrapper funding the
founder the totally percent to percent depend 100% but company

(09:05):
group but 10,00,00,000 values and funding there Tamara 90%
Tamara already 90% value Yeah main scene 10% stake

(10:05):
investment investor. By company may continuously cash
burn up investment. You go on, bring sponsorships

(10:27):
and a lot of like in general just say, you know, mostly food
industry and everything. Startups with round of funding

(11:05):
or funding at least right finalist.

(11:49):
Starting from that simple form, you go to the website, you fill
the form, basic details first screening second, screening
details, one of the financials details.
Second, Third. Videos, Videos, Company, Third

(12:35):
Stage. Business.

(13:15):
From the very first. Stage companies business minds
or proper businessman production?
Or business investors? I don't think investors, because

(13:50):
they have got funding sports company basketball

(14:27):
investors. Have you started investing in
other companies? Investing directly to it's like
5040 fifty. So it's not like investing.

(14:49):
It's like Mera Justin Fido, MeraFido.
Say mere ABI employees team member don't know startups or

(15:10):
not even direct cast but competition.
Aw, Google cloud credit it's like three ₹4,00,000.
That type of help I have done and I feel happy college
students rather than going into this corporate world.

(15:41):
Startup economic contribute May founder Angel investors

(16:11):
Category Already founder have been to where I Was the

(16:44):
Judge and.

(17:12):
5 situations or is situation like big startup founder counter
or you have launched a product in the market but you are facing
fires competition from a rival company which offers a similar

(17:32):
service. Which founder would you consult
on? You know how to differentiate a
product in green and. Edge they go competition unless
you are a scientist. Tumkoi Ditech product, Banayo to
hiring basic. Then Ola came by India.

(17:59):
So there will always be competition.
Competition we also used to do or Tesra factor here Tamara

(18:40):
customer experience, customer satisfaction, both important
competition. I'll suggest him.

(19:06):
So I like next question cash back or discount to general
public of cash back or discount company like Amazon startups you

(19:28):
know they they discounts so whose time pay exactly company
gets a discount. They go

(19:51):
business. ₹20 margin, 10% discount, normal

(20:19):
listing price. It's just that

(20:53):
second point. Other startups startup funding
about important investors, market fit, customer, customer
discount ticket. They beat investors ₹3 per

(21:32):
platform or investors funded so like next.

(22:05):
Question. You have a vision and a mission
for your startup, but you're notsure how to effectively
communicate with your customers,partners, and investors.
Which founder would you follow on How to craft a compelling,
inspiring story with which resonates with the population

(22:26):
proper story, storyline create? Founders again, but is a very
good guy. Met him once or twice, he was

(22:50):
like and then that's how he created.
You can surely you can talk to him.

(23:12):
Help me. He will talk.

(23:34):
He's a good guy. So our third question is you
have a loyal and engaged customer base, but you have to
expand your reach and acquire new users.
Which founder would you emulate on how to create a viral
marketing campaign that generates A buzzword for the
people? Product or Product?

(24:03):
Normal startup

(24:33):
so companies logo.

(25:59):
Like initially Bhatsaram young startup founder Zinka Sara
business mostly service based orproduct based business business
normal like you know individuality or

(26:31):
time consuming business go to. Market strategy, service based,
product based GTM repair first start employees, then they used

(27:05):
to do it. You just hire someone.
The company does the same thing.In fact, company,

(27:50):
soft India, employee city, even state vendors and even startup

(28:13):
product ready marketing. The best funding is your

(28:34):
customer funding. But customers say or you
experience like funding company.Best case that both the

(29:10):
investors are Pasalenika, JAB, AAP, Samajiroki by Mereko XCT,
Mera mere customers ID investment low Cookie, Bina Bina
investment. Like come next question, you
have a lot of data and feedbacksfrom your customer, but you are

(29:31):
not sure how to analyze it and how to use it to improve your
product and service. Which founder would you rely on?
How to leverage data and analytics to drive customer?
I would rather rely on differentcompanies just same I am
forwarding the name of few of the companies.

(29:51):
But as to if you have the data just say third party platform
use to data company data analystjust a man lo users payments
customer retention here Mau kidna monthly activities daily

(30:12):
activities data companies users rather than I am like rather
than talking with some famous investors of some another
startup which is better maki like established.

(30:42):
Like situations for example, so is.

(31:08):
Situation 79 rupees ₹799 Who Tumhe Apna brand quality or TUM

(32:00):
product price Customers. So this is our last question.

(32:23):
Assume you have to a great team of Co founders, but you have
different opinions and perspectives on how to run a
startup. Which founder would you model
after Jinka Collaboration culture or respect or consumer
feedback, Constructive feedback?Baja Sahi Chalai uptake Baja
companies from Dekhte Ki Co founder Separate long time.

(32:46):
It's very normal. It's a very normal thing,
founders say. It's a very normal thing to a
company match Mindset, mindset,

(33:24):
constructive criticism by and initially

(34:00):
work segregate karna, important job, technical background or.
For example, Co founder businessbackground initially company

(34:27):
business completely. Business

(34:54):
I Kitum Co Founder or

(35:38):
A day in Your Life? As an entrepreneur.

(36:06):
We are and Ek College
recommendations, Friend Junior College final Kia event, three

(36:49):
days event, final Kia. I love what I do.
I just love IT. A College final KR Dusre College

(37:35):
Event Organization. Meet AIMS Office, Saturday
Business Events, Water Park Entertainment Kingdom Client

(38:05):
App, Website Build Events. They were very happy.

(38:28):
They are actually startup startup.

(38:48):
That's why I feel very happy, very lucky and startup Odissa in
comparison to other kids, both startups like.
Basically. Government Entity by startup

(39:16):
start. But you will get that Startup.
Yeah, Startup Policy. Those are Sola, Startup, PDM,
Marketing Assistance, Grant Milega, Monthly Allowance, Fund

(39:36):
of Funds, Events Platform and they were very happy.

(40:05):
So up suddenly so like. Suddenly the market because
initially deals and discount thecustom customer retention a
problem with the customer, problem with the B2B2C.
We are a marketplace model and Co founder, events group,

(41:10):
events, tickets booking platformand then events, events in fact

(41:43):
but separate brand. I didn't mismatch event booking
platform, platform, separate brand.
I didn't create great greet events booking platform fight

(42:03):
second insider. You will get a dedicated

(42:24):
relationship manager, personal Coach event and J Hamarika
Samaloki Mote humble event, dedicated relationship manager,
Problem solve, customer score organizers, score 24/7 ARM

(42:46):
customer support provider will provide a on ground event
planner, YouTube, live streaming, branding.
I don't have idea book my eventsbut yes and home homegrown and

(43:20):
businessman. You will have competitors and
then you have to choose customerexperience, price, yeah, product
you have to decide unique selling proposition and then you

(43:48):
can go on or. So like you know you love your

(44:26):
entrepreneurship journey and everything but like after a time
job like 2829 and all work life.Balance.
Family. Family.

(44:53):
Easy corporate. Startups grow and everything so

(45:25):
like. Like.
Best Support and encourage Startup Express School Students,
College professional Banjo support and easily startups

(46:09):
already. Grow controversial but toxic
Culture or startup marriage? That's an issue.

(46:52):
Startup Retail startup Market. Retail Consumer Market.
Startup market Health market again.
Annual growth rate market and toxic culture.

(47:32):
Political science article like freedom of speech

(48:05):
start. Founders and all those,
everything. So we found a community in
general. In general

(48:41):
funding Competition founder Joseph A.
Group networking both important founder ticket it help both.

(49:07):
It's a full time events and whenI will go there and message I
will get a lot of events you. Know college and everything

(49:35):
Startup journey. Family support Eight.
Love seven last time or Abibi friends?

(50:38):
Jinko startup family support. I was very.

(51:01):
Lucky founder community in general traditional companies to

(51:22):
like Engineering 8. .5 I don't know what corporate.

(52:16):
I was very happy. Maybe, I don't know, maybe.
I don't think CGP matters.

(52:47):
Jolo experience problem over or initial early

(53:07):
stage startup team? Both important.

(53:28):
Body professionally employee stocks, but I said.

(54:04):
But in general India startup or in general entrepreneurship?
I have been to multiple countries or her country India

(54:28):
like literally Government of India government.
I have been given grant by Government of India, in fact
Government of India through schemes, Biotech startup about

(54:55):
the science, Individual Companies, Individual Company,
Individual market, Clear Capital, Silicon

(55:41):
Valley or Europe Investors USA Job Investors, investor, India
founder. He's an Angel investors in fact,

(56:02):
when I was in Finland when I wasin Helsinki, Finland, Joe,
either Europe. Type K Tech City Silicon Valley

(56:33):
like. Give main thing special economic
zone, I think. I think,

(57:18):
I just, I think different citiesFDI.

(57:45):
So the whole benefit or in general?
This is the main thing and podcast, second podcast that is

(58:11):
very best for marketing, merchandise, merchandise,
marketing. You need to associate with
either Joe, because I was into somewhere

(59:09):
else and I do that thing to bothnormal merchandise.
You should promote it Agency like what is that?

(59:32):
About websites. Social media management, Social
media management, Client say client say networking.
Networking is the best thing. I need a social media manager.

(59:54):
You can say contact. Or connections Twitter, Twitter,
Twitter networking, Twitter, LinkedIn, Personal connection,

(01:00:17):
Important social media marketing.
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