In this episode, host Greg Glynn sits down with Neil Golson, Head of Commercialization at Ribbon about how athletes can build their athlete brand through fundraising.
- Neil talks about Ribbon and how the company is transforming fundraising
- Neil talks about his branding and marketing experience with major brands, like Coca-Cola and Tesla
- Why social media is changing fundraising forever
- The importance of engagement related to marketing
- The definition of a fiscal sponsorship and how it works
- How Ribbon helped Pliable athlete Sadie Armstrong start her nonprofit that benefits young softball players.
- Why nonprofits should be part of your athlete brand
- Neil talks about why professional athletes are using Ribbon
- How Sadie connected with Imprint, which helps entertainers and athletes start a nonprofit
- Examples of companies who are using side cart charities
- How the process works to get set up with Ribbon
Episode Links
Ribbon website:
Facebook:
https://www.facebook.com/ChooseRibbon
LinkedIn:
https://www.linkedin.com/company/getribbon/
Pliable athlete Sadie Armstrong:
https://pliablemarketing.com/news/f/sadie-armstrong-softball-portland-high-school
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