Women's college basketball has seen a tremendous amount of growth over the last few years with some of the biggest stars such as Caitlin Clark, Angel Reese, and Paige Bueckers. But the bright lights haven't just fallen on the lady ballers, we've also seen women's volleyball viewership explode with the Nebraska Cornhuskers breaking huge attendance records.
During this conversation, we discuss what type of effect these ladies have had on all sports as well as how marketing and NIL have been a catalyst for their growth too.
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