The Atlanta Formula

The Atlanta Formula

Hosted by Zettler Clay, this show explores the city's rich culture, history and vibrant energy of the people.

Episodes

November 13, 2024 32 mins
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Ted Turner revolutionized modern media, and his story is as riveting as it is inspirational. From a raw and candid Playboy interview where he opens up about love and violence to the tragic suicide of his father that set him on a relentless path to success, you'll learn about the man behind CNN. This episode lays bare the complexities of Turner's life, shedding light on his controversial views and the persona...

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What if breaking a legendary sports record brought not just fame, but also unimaginable pain and regret? Join Zettler IV and Zettler V as they delve into the life and legacy of baseball legend Hank Aaron, focusing on the events surrounding his record-breaking 715th home run and the subsequent impacts. 

Celebrating the 50th anniversary of Aaron's historic home run, they reflect on the Hammer's enduri...

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Discover the unsung hero of Atlanta's music scene as we honor the indomitable Rico Wade, co-founder of Organized Noize. Wade's mastery in elevating the unheard voices from the SWATs to stardom echoes the strategic insight of business moguls when it comes to identifying and nurturing hidden talent. This episode is a heartfelt celebration of the man whose mentorship birthed icons like OutKast and Future, and t...

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Dive into an enlightening conversation with Atlanta-born educators Zettler Clay and Shaka Bailey, who bring their passion for academic excellence to our discussion on educational mastery. Bailey, wielding his 'superpower' as an African American male teacher, shares invaluable strategies for guiding students to 100% mastery in their learning. We tackle the obstacles in achieving grade-level competencies, espe...

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January 22, 2024 59 mins

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As the hum of Atlanta's traffic weaves a story of infrastructure and societal evolution, our latest conversation invites you into the living history of a city's love affair with transportation. We lay tracks through the personal and the communal, sharing tales that are often overshadowed by the roar of engines—like the legacy of my own family's Pullman Porters and how these railroading pioneers laid the...

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Like the boy Leland Wayne, metro Atlanta's population is booming. But as our city grows, so does the challenge of keeping it affordable. Is Atlanta becoming a place where its current citizens can no longer live?

As the shadow of high-rises extends over Atlanta, I find myself grappling with the memory of my grandmother's recent passing—a profound loss that echoes the complex narratives built from the...

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Zettler links with national ESPN reporter and SWAT native Coley Harvey rap about the Atlanta Braves’ historic June, as well as SCOTUS’ recent ruling on college admissions. Also, a special guest (Squeeze!) comes on the show to talk about her love for the Braves and grandson (hint: his name is Zettler).

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Live from Piedmont Park, Zettler is joined by founder and CEO of Cultr Collective Jillian Lofton and fellow Benjamin Mays High alumni Win On The Track and Jamario for a deep dive into hip hop, city curfew measures, fake meat endorsed and available for public consumption, extreme tourism and more. They go in. Share, like and review us with the 5 stars. The Atlanta Formula is here.

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Greg, Maus, Shalon, and Zettler are back in full foursome mode at Barrio ATL to discuss drama and resiliency at Benjamin E. Mays High, instability at the top of APS, a looming commercial real estate crisis, Future's STEM lab ambitions, exorbitant speeding tickets for the deep-pocketed and much more. 

Plus, Barrio ATL owner Alan Parks discusses his journey to becoming the newest business owner in Cascade ...

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Shalon and Zett show love to the mothers in our life, and a lively discussion on changes in Greenbriar Mall, artificial intelligence, the decline of viable journalism and the state of public safety in Atlanta and much more ensues.

The Atlanta Formula is led and driven by multigenerational SWAT natives with a love for the vast and unending dimensionality of the city. Like us, review us with those 5 stars and s...

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Zettler goes dolo on this episode, riffing on the aftermath of Trae’s legendary showing in Boston, the YSL trial, cancel culture and more. 

Like, share and review this episode and all the others! We look forward to having some really special minds on here soon. 

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Greg and Zett discuss President Joe Biden passing over Atlanta for the 2024 DNC, Freaknik’s relevance and the ever expanding Atlanta story. 

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Shalon and Zettler get into the fullness of spring in Atlanta, double standards in sports and the ongoing police training facility saga in Atlanta. 

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MaeB, Shalon and Z4 dive into the hazards and joys of social media, keeping yourself in check with superficial motivations, Florida lawmakers whitewashing history and more. Rate us with the 5 stars and share with the people as your favorite Atliens chop shop and give gems as only we know how.

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Greg, Shalon and Z4 rift on getting in shape for the changing seasons, natural beauty and image issues. The crew gets a little deep and gives some humor in this listen you don’t wanna miss. 

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In this episode, Zettler and Emmaus join special guest, Bo (OrangeHands), to discuss current headlines in sports, relationships, the development of the AUC, and how we can all contribute to the revitalization and progression of our communities as a whole. Tap in! These 3 brothers dropped gems!

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Zeltler, Shalon. and Emmaus sit down to discuss the controversy of athletic coaches and their players, slavery movies, slapping people on national TV, and so much more! Get into this funny episode and chime in! 

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Zett, Greg, and Emmaus band together to discuss the Atlanta Hawk's #ToxicTrae, the booting cars epidemic in Atlanta, and the bill to be passed to end them. They even talk about the hard choice people are making between church and brunch! What? 

Get with the crew of The Atlanta Formula each and every Friday talking all things Atlanta!

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