Episode Summary
On this episode of The Australian Business Show, Paul O’Brien joins Nick Stehr to talk about AirPhysio’s parabolic growth, how Paul found the gap in the market, the power of listening to people, making life-changing differences in people’s lives, the importance of health education, balancing the commercial demand with the social responsibility, and the future of AirPhysio.
In 2015, Paul co-founded AirPhysio. By 2017, AirPhysio was awarded the Best Product Award at the Yiwu Import Trade Fair, the Start-Up Business of The Year Award at the Optus MyBusiness award ceremony. AirPhysio devices have gone on to become sought-after complementary treatment options for people living with respiratory conditions. In 2021, Paul co-founded Better Breathing Sport, aiming to provide athletes with enhanced performance through improved lung health.
Timestamp Segments
· [02:42] Paul’s military background.
· [04:29] Getting into the market.
· [10:39] AirPhysio’s peak.
· [12:35] Marketing strategies.
· [14:19] The power of listening to people.
· [18:08] The 3 levels of listening.
· [19:39] Mastering the skill of listening.
· [22:52] The start of AirPhysio’s parabolic growth.
· [28:35] Who are the real customers?
· [32:25] Expanding to 85 countries.
· [35:42] Affiliate marketing post-iOS14.
· [37:07] Providing education around lung issues.
· [40:16] Funding rapid growth.
· [48:09] Commercial demand and social responsibility.
· [51:31] What’s next?
· [55:47] What is failure?
Notable Quotes
· “Not one single GP, in all the areas we asked, even knew about this technology.”
· “Success doesn’t have a recipe or a secret, but it leaves clues.”
· “It takes money to change lives.”
· “Failure is only failure if you don’t learn from it.”
Relevant Links
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.