Episode Summary
On this episode of The Australian Business Show, Paul O’Brien joins Nick Stehr to talk about AirPhysio’s parabolic growth, how Paul found the gap in the market, the power of listening to people, making life-changing differences in people’s lives, the importance of health education, balancing the commercial demand with the social responsibility, and the future of AirPhysio.
In 2015, Paul co-founded AirPhysio. By 2017, AirPhysio was awarded the Best Product Award at the Yiwu Import Trade Fair, the Start-Up Business of The Year Award at the Optus MyBusiness award ceremony. AirPhysio devices have gone on to become sought-after complementary treatment options for people living with respiratory conditions. In 2021, Paul co-founded Better Breathing Sport, aiming to provide athletes with enhanced performance through improved lung health.
Timestamp Segments
· [02:42] Paul’s military background.
· [04:29] Getting into the market.
· [10:39] AirPhysio’s peak.
· [12:35] Marketing strategies.
· [14:19] The power of listening to people.
· [18:08] The 3 levels of listening.
· [19:39] Mastering the skill of listening.
· [22:52] The start of AirPhysio’s parabolic growth.
· [28:35] Who are the real customers?
· [32:25] Expanding to 85 countries.
· [35:42] Affiliate marketing post-iOS14.
· [37:07] Providing education around lung issues.
· [40:16] Funding rapid growth.
· [48:09] Commercial demand and social responsibility.
· [51:31] What’s next?
· [55:47] What is failure?
Notable Quotes
· “Not one single GP, in all the areas we asked, even knew about this technology.”
· “Success doesn’t have a recipe or a secret, but it leaves clues.”
· “It takes money to change lives.”
· “Failure is only failure if you don’t learn from it.”
Relevant Links
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!