July 21, 2025 • 51 mins
Ben Hatch shares his journey from delivery driver to research and development team member at Crumble Cookies, revealing how he helped grow their social media presence from 15,000 to 2.3 million followers through authentic content creation.
• Started at Crumble Cookies in December 2017 as a delivery driver just three months after the company opened
• Worked his way up through management positions and helped open dozens of locations nationwide
• Created social media content that resonated with younger audiences while maintaining brand values
• Now works on the Research and Development team creating new cookie recipes and on the External Content team
• Has delivered cookies to celebrities like Guy Fieri and created special treats for the Kardashians
• Believes in taking risks and seizing opportunities rather than living with regret
• Emphasizes the importance of company culture as the "fourth C" alongside cookie quality, cleanliness, and customer service
• Uses a simple iPhone to create authentic content that connects with audiences better than overly-produced material
• Values positivity and believes putting out good energy will always return to you
Follow us on all listening platforms - Apple Podcasts, Spotify, Amazon Music, Google Podcasts, and iHeartRadio. Wherever you find your podcasts, come listen to the Authentic Podcast where we drop gems with amazing people from our community.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:25):
no-transcript, sorry.
Whatever platforms you canupdate with us guys, go ahead,
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So, wherever you guys aretrying to find your podcast guys
(00:46):
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community, people who are in ourcommunity but also who share
that same drive, who are driventowards their stories and then
what they can share with us forthese amazing gems that we have
to share.
But let's get into it Withoutfurther ado.
Let's get our red carpet.
(01:07):
Warm welcome to our excitingguest, ben Hatch.
What's up, brother?
What's?
Speaker 2 (01:11):
happening.
Hey, what's good?
I appreciate it for you havingme on.
Speaker 1 (01:15):
No, bro, we're excited for having you on.
We're excited for you to havethe time to come in and be on
this podcast with us.
Speaker 2 (01:21):
bro, We'll start with a quick introduction.
Tell us your name, where you'refrom, um, and then what is your
favorite food.
That's our iceberg question.
So my name is benjamin timotehatch uh.
Born and raised in california.
Born in san jose, but I grew upin stockton, so shout out 209
(01:41):
yes, sir, yes sir but then afterthat so shout out 209, yes sir,
yes sir.
But then after that we stayedthere till I was like 13 14.
Speaker 1 (01:49):
Then we moved to utah .
I fly when you move to utaheventually especially when
you're lds.
Speaker 2 (01:51):
You know what I'm saying.
Like everyone makes the move,bro.
Now big facts.
It's like always in there, likesome part of their life you know
what I'm saying so, finishedall my high school out here,
graduated, did the whole missionthing, and then I don't just
sit out here because my mom'sfrom salt lake, my dad's from
logan, so utah's home.
You know, I'm saying sowherever fam is, that's where
home is, so I like it.
(02:12):
And as far as favorite food,bro, I'm not gonna lie, it's got
its basic answer, but it's inand out for sure, bro.
In and out.
Speaker 1 (02:19):
Yes, sir um is there like your, what's your go-to
order in and out?
Or is it just like the basicnumber two or something?
Speaker 2 (02:25):
I have it down, dude.
I have it like down to ascience, let's go.
So I get four double meats, noonion, no tomato, uh, only
spread, and lettuce cut in halftwo things.
Or fries, a chocolate milkshakeand then like a medium drink,
when they they actually give youlike little milks too yeah,
yeah so that's like just tofinish it off dang bro am I had
to?
Speaker 1 (02:45):
I haven't.
Like I heard people say flyingdutchman everything, and then
you know the onion bunseverything.
But I need to try that, bro.
Yeah, no, it's like, if I'mdoing like a cheat meal, I'll
that's like my go-to, you knowI'm saying this is like I can
eat a ton of it and not feellike fat after no yeah, I bet,
bro, um cool guys, um guys,please let me know like um ben
(03:07):
is super uh I feel like supersuccessful, driven person here.
Um, he's done a lot of greatthings um very, very business
mind, orientated,entrepreneurial mindset as well.
But also he's um also gonna getmarried later on this year, so
that's pretty big, big ups.
But congrats, bro, appreciateit.
Um, but yeah, let's start offbecause everyone kind of knows
you from.
I'm also going to get married alittle bit on this year, so
that's pretty big ups.
But congrats, bro, appreciateit.
But yeah, let's start off,because everyone kind of knows
(03:28):
you from Ben from Crumble right,and that's kind of your name.
Everyone's like oh, it's Benfrom Crumble, so just talk to us
about that, bro.
Where did that start?
Because I know you worked withthem for almost 10 years now.
Yeah.
Speaker 2 (03:41):
Yeah, I hit eight years this December, Dang that's
crazy and the crazy thing islike the company turns eight.
This like three months beforethat, in September.
So I joined the squad inDecember of 2017.
Crumbles opened and started inSeptember 2017.
Speaker 1 (03:59):
Dang.
Yeah, bro, just talk to usquick about your history with
them and like what kind of gotyou associated with them and
then what you're doing right now.
Speaker 2 (04:07):
Okay, big bet.
So originally Cromwell was likea second job, like I was
working full-time at MoBetasactually.
Oh, really I was working at thecorporate office as a trainer,
so I'd go to like differentMoBetas help train crews and
stuff like that, and I was withthem for like two years.
But I love staying busy.
I hate like not doing anything,so I feel like I'm wasting time
(04:29):
yeah if I'm sitting aroundplaying video games, I'm like oh
, I could like do something yeah, exactly like I could buy, like
a second job making money.
I could rather like beproductive you know, what I'm
saying, especially like I wasprobably like 18, 19 at that
point.
So I was like nah, I'm brokeright now.
I'm trying to get my money up,so I need a second job.
So found crumble on Facebookjobs when Facebook still had
(04:52):
Facebook job postings and stuffyeah and the starting position
was for like a delivery driverwhich is crazy to start from the
delivery driver and now I'mlike where I'm at now but
started as a delivery driver,learned how to bake, but it felt
more like like hanging out withfriends and stuff, you know
what I'm saying.
Speaker 1 (05:12):
So, like, the environment was super cool.
Speaker 2 (05:14):
Exactly, yeah, and like it was way better than like
, oh, like, I'm not trying.
I mean I love McDonald's, don'tget me wrong.
It's like, oh, like, cominghome smelling like sugar and
like all that good baked, bakedstuff.
Yeah it's like I coming homesmell like fries but just works
my way up through like thedifferent management levels and
(05:34):
stuff like shift lead, assistantmanager managers and to the
point where the owners of theLocation I was working at, the
original grumble.
the first one, mm the originaluh, Grumble, the first one,
they're like yo, like you'regood at your job, we're going to
like take you.
Like I told him, I alwayswanted more and more and more.
Speaker 1 (05:53):
Yeah.
Speaker 2 (05:54):
And they like got to the point where it's like yo
like come out with us, help usopen my head.
I'm like this is like a littlelike trial run.
You know what I'm saying.
So I put like my blood, sweatand tears into all of that and
after that they're like I likeyou checked it off the list,
like we're gonna keep having youcome out with us.
So I probably opened up like twoor three dozen different
(06:17):
locations and stuff it's like atrainer, while still working at
like my normal store and stufftoo, and then I kind of like
started getting to like socialmedia like a little bit, yeah,
yeah, yeah.
Well, actually, like let me goback to like how my my name, ben
from crumble came to be so likethe girls at my store.
They'd always like likewhenever like they'd answer the
(06:40):
phone and stuff, they'd be alllike you know like hey this is
like ali from crumble, or thisand that and then I was like oh,
like.
so whenever I'd introduce myselfto people on the phone or
customers, like hey, like I'mben from crumble, what kind of
gets you?
And then, like I justconsistently just kept saying
that, so they like kind of madefun of me.
So I was like I like my, my oldinstagram handle is just like
king dot benjamin.
(07:01):
I was like, whatever I was fromBen from Crumble and then it
just kind of like stuck a littlebit.
Like originally it started aslike a joke and then it kind of
grew into more to like what istoday.
Like people probably know memore as Ben from Crumble.
Like they don't even know mylast name.
Or like that brown kid with thetattoos yes, it's either that
(07:25):
or like the brown kid that worksat the cookie place or one of
those things.
Speaker 1 (07:27):
I don't know.
That's super cool, bro.
I think it's super awesome,like how, um, especially like
you, working your way up, andlike, um, how it's just go back
and talk to us about, like, howyou're feeling when, like you,
the opportunity arose for, likethe owners to come to, hey,
let's open some sites.
And then now opening like 12locations, bro, like, how, how,
like, how has that been?
How has that experience beenfor you?
And like, what was your mindsetback then when you first
(07:49):
started to like now where you'reat right now?
Speaker 2 (07:53):
So after the first location I actually got sick
after opening up my first day.
Oh really, because back in theday you'd be there from like am
to like 2 am, so it'd be like 18hours of straight working and
stuff and at that time like Ididn't know how to like pace
(08:14):
myself and stuff so I was justlike guns, a blazing just 100,
like working hard and stuff.
You know what I'm saying.
But I kept drinking like energydrinks.
The other day, I think I dranklike like like seven or eight of
them, bro.
So I was like jacked up oncaffeine, everything.
I was like zooming around,getting everything done, like
(08:35):
everything was like flawless.
But then I had to go to likethe er the next day because I
had too much caffeine in mysystem so they had to put me on
like an IV.
They said like dude, the onlyway for you to get it out is
like you just have to let itpass.
Did you have like what likeeight or nine in one day?
Was it like in one day?
Yeah, yeah, I crashed my firstone at 6 am.
Speaker 1 (09:00):
It was like every two hours or.
Speaker 2 (09:01):
Dude.
It went from like Monster tolike Bang Energy.
It was like I had like thewhole spread, Bro.
That's probably like was itlike almost 5,000 plus bags of
caffeine, bro?
Yeah, I think like your body'slike max, you're going to take
like 400 in a day.
But I was like wired.
I was on one.
The lines were like are out thedoor.
I don't know if you've everseen Crumble.
(09:23):
I'll have to show you a video.
Most of the time there's anon-stop line, from when we open
doors to even when we close,cut off the line.
There's still a line of 15people.
Speaker 1 (09:33):
Days are probably hella long.
Speaker 2 (09:35):
Super, super long After that, experience my bosses
.
They made fun of me after thatthey're like dude, you need to
chill out.
So I learned my lesson fromthat.
But it's going into, likelearning about what I gained
from opening different locationsand stuff.
It's like I know it's gonna bea grind.
I have to pace myself but alsolike get stuff done but at the
(09:56):
same time like make sure you'retaking care of yourself too.
Speaker 1 (09:58):
You know what?
I'm saying because that's likea lot of like what like your
first, like you get the locationgoing to the new location,
finding like a good team,training everything, making sure
everything's as smooth.
Because I feel like, especiallylike Crumble's, one of the
biggest franchise, cookingfranchise right now and it's
booming right.
Oh yeah, and the thing is likewith a lot of locations who try
(10:20):
to boom too quick.
A lot of them kind of, you know, go too quick or like they
don't do it with enough quality.
Speaker 2 (10:26):
Yeah, like they scale too much, exactly.
Speaker 1 (10:27):
So they scale too much to the point where, like
kind of actually losing money,but like also the training has
to be consistent, because youwant to be, because sometimes
you train and then you leave andthen the quality of the workers
doesn't go as well as you guyshope it would be.
So, like, how do you like gaugethat and do that to the best of
your ability where, like youguys because I don't think you
guys lose consistency, bro, likeI don't think you guys I feel
(10:50):
like you guys like what you saidbefore you build a good team.
And then you said before, likeyou feel like the environment
was really cool when you firststarted working there.
Speaker 2 (10:59):
Yeah, and I'm like and he just want to like emulate
that yeah.
Speaker 1 (11:02):
So does that culture have a big impact on, like, how
you guys grow like exponentially?
Speaker 2 (11:08):
Yeah, so like crumble we used to have, like these
three, call it the three C's ofcrumble.
So it was like cookie quality,cleansing this and customer
service.
But my fourth C.
They ended up adding the fourthC later, but I I came up with
this way before.
Shout out to Ben that actuallyput the 4C guys Like low key,
low key.
But the 4C was culture, culture.
(11:28):
It's like that's what will likemake it or break it.
Like management your employees,whether you get along with them
or not, because, I mean,everyone's going to be different
and, like every location weopened up, like there was like
no two were the same.
You know what I'm saying?
Just because, like, dependingon like where you were in the
States, like if you're here inUtah, here in Colorado, like in
Chicago, like in New York,wherever it might be, like the
(11:50):
culture is going to be different.
Speaker 1 (11:51):
You know what I'm saying.
Speaker 2 (11:52):
Same with like the people out there like they might
vibe different here in Utah,for like it's a a little bit
harder to connect, but you wantto find ways to connect with the
crew.
That way, like you gotta gaintheir trust.
(12:13):
You know what I'm saying.
So I feel like once you likehave that down, then it becomes
like a little bit easier to likegain their trust and kind of
move on to help like the storesucceed, like sales revenue,
like all that kind of stuff likewhich is like main goal, but
like it starts with like fromthe bottom up.
You know I'm saying so whatwould?
Speaker 1 (12:33):
what was like?
Speaker 2 (12:33):
probably like the hottest location you've ever
opened oh to beyond, like thehardest location we had was
probably in Reno, nevada, allplaces kind of a random spots
like little mini Vegas, you know, yeah, but I think to date so
it's like one of the busiestopenings like crumble has ever
(12:54):
had.
But we had like the dream teamtoo.
But also, like when you go inopen stores, the second thing is
like depending like a lot of itdepends on like who you bring
with you.
So we had like our whole squad.
So, uh, the owners that Iworked for, their son is
actually the ceo and, uh,founder of crumble as well, uh,
the hemsleys, yeah, so shout outto them.
Speaker 1 (13:15):
Oh, they're a fam bro like they took me under their
wing.
Speaker 2 (13:18):
They're like, oh like I got adopted again into
another white family, so we doknow exactly but um, but their
whole fam came.
They have four kids, but allfour of their kids they had
locations, so they brought theirspouses but they also brought
like their top dogs, to liketheir top managers, like two or
(13:38):
three of them.
So there's probably like asquad of like 16 to like 20 of
us opening up one store, whichis like a lot for like 16 to
like 20 of us opening up onestore, which is like a lot, for
like one store usually used tobe like two to five people, but
we have
Speaker 1 (13:49):
a squad of like 20 but what was the reason for,
like the increase of numbers?
Speaker 2 (13:54):
um, some of them like collabed on, like opening the
store.
I think they're like like splitit, like a few different ways
and stuff so like they all hadlike parts of like ownership, if
that makes sense.
So they all had like someresponsibility to like help open
it.
But they also thought like thislocation would do like really
well and like it kicked her butt.
Like I'm not even gonna lielike these are people who've
been here like since thebeginning too.
(14:15):
Like all the managers had timeunder the belt, all their
siblings and a lot of the familymembers had time under the belt
, like we kept up witheverything.
But like we were just likegoing, going, going, like, yeah,
from, like I said, from 6 am tolike 2, 3 am in the morning,
straight cookies, bro.
Just like mixing, baking, uh Idon't know like decorating,
(14:39):
getting them ready for thecustomers.
Just like non, like nonstop.
Speaker 1 (14:43):
I bet how long does the line last?
How long does it last?
Yeah, when we guys open up astore.
Speaker 2 (14:48):
Dude, sometimes we'll get to a location and there'll
be like 100 people outsidewaiting before we even open, and
we'll even open for likeanother hour and a half.
Speaker 1 (14:58):
I'm all like when we see that we're like oh, it's
going to just order like one ortwo cookies right?
Speaker 2 (15:02):
No, dude.
Well, like, one cookie is likefive bucks.
So I'm like shoot, if I'm goingto spend this money, I'm going
to buy it like a dozen, that'sright, bro, I'm already here.
I might as well just like dropa bag.
Speaker 1 (15:11):
You know what I'm saying.
Speaker 2 (15:13):
But that's probably like the hardest location, just
because, like most of the time,it took like a physical soul,
just because you're working 24 7, but I feel like like going
back to like your squad and likethe crew.
That's there.
You can't really like show them, like you can't like really
break down in front of them,things like that, just because,
(15:33):
like if you're like a leader orin that position, like if they
see you stressed out, they'regonna get stressed out too so,
like for me, I always try keeplike.
Oh, some people might say likeI'm not super emotional, always
try to keep, like I don't know.
Some people might say like I'mnot super emotional, but like I
keep it like all in, but when Ido need to express myself, I
will you?
know what I'm saying.
So I'd rather just like bechill and like easygoing.
(15:53):
So, even if it's like hectic,craziness and everything A to Z,
fires everywhere and stuff, I'mben like what are we doing?
Like oh, let's do this, thisand this, and like I won't be
freaking out.
But like ben, like how are youlike staying chill?
Like they asked me?
Then you get I'm like I'mkilling it, like we're doing
great.
They're like how do you havelike such a great attitude?
I'm like, is this easier tohave like a good attitude?
(16:14):
just because like people willlike vibe off of that and stuff
versus like um, if you're like Idon't know, frustrated or mad
or whatever might be, likeflustered, then like they'll
realize that.
Then like, thank you for ourleaders.
Like that we're not in a goodposition.
Speaker 1 (16:28):
You know what I'm saying.
Speaker 2 (16:29):
So just keep like a positive attitude.
Speaker 1 (16:30):
It's probably like especially when you're in that
leadership position.
Right, right, like you don'twant to stress out you know the
people that you're working withbecause like that culture again
right, like everything affectseverything, yeah, but I guess,
well, that just shows like likefollow-up to my next question,
like what would you sayseparates you guys from the
(16:51):
other cookie places here andUtah, especially like once
you're getting famous, like alsolike I'll practice a bit later
but like crumble versus cookieover so dirty dough right, like
I know, yeah those are like lotsof just ended, like what like
last, last year, right?
Speaker 2 (17:05):
yeah like just talk to us about that and then like
how, uh, we, can you know we'llgo up after that yeah, so you
want me to start with like, the,the whole, like yeah, that's
the rivalry between yeah, justthe rivalry, and then we can go
yeah so, to be honest, I've Ithink rivalry and competition is
good, it's good for business,like I kind of view it as like
(17:28):
like nike, like I love nikechecks over stripes.
I'm not.
I'm not shout out drake, butlike nike has really great shoes
, adidas has really good shoes,underarm has great cleats the
rest of the shoes are trash.
I don't really like them youknow what?
I'm saying but like they're likethe same category, you know
athletic wear brand, so that'skind of how I view like crumble.
(17:48):
It's like crumble might be likethere's crumble, dirty dough,
that chip, a bunch of other likedessert kind of companies I'm
like but was there like acertain reason why?
Speaker 1 (18:00):
because I know, like, like I know, it was
specifically like Dirty Doughright where you guys were
fighting the lawsuit against andwhere you guys just settled
recently, like was there just abig reason why, like they were,
because I feel like they werekind of blowing up a little bit
too right and for me I'm like, Ibelieve, like, because
Crumble's at that level like itdoesn't really matter, unless,
(18:21):
like they actually did somethingthat like kind of triggered,
like you know, the ceos andeverything you know that's fair.
Speaker 2 (18:27):
I think it was.
I think it was something overlike recipes or like shoot.
I don't even know.
I'm not gonna lie to be honestlike a lot of it was like kept
not under wraps, but it was likemore of like the big dogs are
taking care of it and they'rekind of like oh, like, this is
kind of like where we're at witheverything and stuff like that,
if that makes sense yeah, yeahbut as far as I know, like
(18:50):
companies like sue each otherevery day, like it's not like
like a taboo kind of thing.
You know what I'm saying?
Like people get sued left andright and like and same thing.
Like am I even like, like we'vebeen.
It's happened to us too.
I'm not sure like when or where,but like I know it has happened
before too with like smallerlittle things.
But I don't like if we did goafter like when we did go after
(19:11):
him, we don't just go after himfor like no reason you know what
I'm saying.
That'll be a reason why yeah,so, if anything, that's my
answer.
It's kind of like short no,yeah, but that's.
That's kind of like all I knowabout yeah but I guess, when it
comes back to like the rivalryand stuff, like that like I kind
of view crumble, kind of likeon this little tier by itself.
Speaker 1 (19:32):
This is like like apple or something I think it is
too at that point, becauseright now, like, even though in
utah we have there's derrydell,there's crave, insomnia and we
got chip, yeah, and then there'scrumble and like, obviously you
know crumbles a different tier,you know, I mean um, but I
guess following up that, likewhat would you say, separates
you guys from the other places,apart from the culture that you
(19:56):
guys have?
Speaker 2 (19:56):
I probably say cookie quality and branding and
marketing.
I feel like we, that's where Ithink, bottom note on it, you
guys for sure got the marketingdown bro.
Speaker 1 (20:07):
It's tough too, Especially like when you guys
switch up the different recipesor create new things or come up
with, bro.
Speaker 2 (20:15):
It's insane Like 52 weeks in a year, cookies every
week and desserts, yeah, yeahbecause you play a part of that
too right in the, the marketingaspect, and like also like with
the cookies and recipes andstuff yeah, so right now my role
at crumble hq is I'm on theresearch and development team,
so we're the ones that like willmake the new recipes, tweak old
recipes and try to comeinnovate like new things if and
(20:38):
then I'm also on the externalcontent team.
So like any, it sounds weird,like do my job super.
Like it sounds really weird,but it's like it's so random, so
like I hope I can make rest r&dand stuff.
But then like any um, likepicture video, anything that
crumble puts out, like withtheir desserts, whether it's
(21:00):
like a cake, a cookie, uh,whatever it might be like I'm on
a team of um three.
So maddie and emma they're mygirls, bro they're but we're
like the three that like makeevery, like all the content that
goes up.
So anytime you see, like abillboard anything, yeah, like
that's sick.
Gift cards we're the ones thatlike design it and help um
(21:22):
perfect, like baking it, likemake it like picture perfect.
Speaker 1 (21:25):
It's kind of weird.
No, I guess, I guess it'sreally cool.
Speaker 2 (21:29):
I say like the branding, the marketing.
Speaker 1 (21:31):
It's probably like talk to us about that, bro.
Like because and because partof it, I remember you made a
video for them and they're likeoh, this is super cool, like,
and then that kind of like didthat kind of open a little bit
more doors for you to like it towhere you're at right now?
Speaker 2 (21:44):
yeah, dude, so my first video I made with me my
cousin and then some of my uhhomies up in logan.
Yeah, just, I'm like oh, dang,like, let's say, crumbles, like
rated pg, like family friendly,uh, catered towards, like family
, moms, grandmas, dads, whatevermight be like really family
(22:05):
friendly.
So like I think that's why itkind of like resonated with, uh,
the culture out here in utah.
That's why I think it blew uplike a little bit towards the
beginning.
But I made a video because I'mlike dang, like this is dope,
but I want to cater to more thanjust like soccer moms.
You know what I'm saying, yeah,yeah.
So in my head I'm like okay,like how can I keep like
crumbles, like values, standardsand like align myself with them
(22:28):
, but make it like pg-13?
so like a little bit more edgier, um, but still like, keep it
toward like the main cause oflike yeah trying to get down to.
You know, like the same, likemain route yeah so I came up
with like this video idea.
It literally is like a minute ofme spinning around on this
little turntable flipping thebox, holding say, like we
(22:49):
deliver sign and stuff like that, and I posted it and I dm to a
ton of my friends.
I'm like yo like, if you canrepost it, share it, tag crumble
, whatever it might be.
Like that'd be dope.
I was just doing it for mebecause I'm like yeah I'm like
dang, this whole cookie thing isdope.
So I'm like, let's make it dope,let's make it dope.
I'm saying like let's put likea little flavor and like spice
into it yeah so I got around um.
(23:10):
I think the original video hadlike 20 000 views or maybe it's
like 15 or something like that,but I was just off like
instagram, like 2019 yeah,that's way before yeah, so this
like way before.
But like shouts, like word ofmouth, bro, the homies
definitely helped like, but Igot shared around enough where,
like it got the attention ofsome people at crumble HQ so
(23:32):
they sent me a DM like yo, likewho are you?
So I was like, oh yo, like Iwork for a Sawyer's parents at
the Logan store.
I've been they like took me outand uh, had me like in like some
(23:52):
photos and like video stuff forlike crumbles, like second,
third birthday or something likethat.
But I was like I need to dropanother video, so I dropped a
second one and then, after I didthe job, that second one.
They're like yo, like weremember how you like start
helping us to do like differentsocial media stuff and things
like that.
So fast forward to like 2020,2021.
(24:13):
This is back or no, it was 2020.
So TikTok had just become a bigthing Before it was like I
think, branded as like Musicallyor something like that,
Musically before that yeah.
So like shout out to everyonethat knows what Musically was
before, what TikTok is now LikeMusically, like musically walk,
(24:36):
like so so tiktok could run.
You know that's right, but um,so they reached out to me that
yo been like crumbles already onlike facebook, twitter,
instagram, obviously like we'regonna try to get into tiktok so
at that time it sounds like alot of followers, but for tiktok
it wasn't that many.
But yeah, we started off at likemaybe 15 or 20 000 followers on
tiktok when they asked me tohelp like run parts and stuff
(24:58):
and I'm like what do you want meto do?
Like well, we need somethingkind of like edgy.
Maybe it's like how to likedevelop recipe or like not
develop, but like maybe it'sbehind the scene stuff of like
making cookies, things like that.
So I had like a lot of freerange but like, oh, but you
gotta keep it within like theseparameters yeah yeah, so within
(25:18):
like a count, within one fullcalendar year maybe like, and
then some maybe like two-ishyear, one year and a half or
something me and two othervideographers we helped grow it
from that 15k up to like 2.3million bro.
So like and like, I creditmyself to this too.
I'm not gonna lie, like I don'tlike I don't put myself on a
high horse or anything like that, but like every video that I
(25:41):
would help produce and stuff andmake I was just filming with my
iphone because, like using likereally nice cameras and stuff,
like obviously you want likepicture crystal clear stuff.
But when I was using my iphone,because I started with the
camera first, I'm like damn,this looks like too too
corporatey, too like tooprofessional so I'm like tiktok
is like an organic kind of likenatural thing.
(26:02):
Like the most random, like lowquality videos go viral.
Speaker 1 (26:05):
You know what I'm saying.
Speaker 2 (26:07):
So I was like I'm still using my phone just
because, like I always have iton me and then I'll use that
small enough and easy enoughjust to edit.
So every video that I edited onand videoed on was just my
iphone.
For the first like year, um,but our first video that went
viral it got like one, 1.5million views or something like.
(26:32):
It was out of the blue.
It got like 200,000 likes andstuff.
It was kind of crazy.
It was just me pouringsprinkles on a cookie and just
breaking it open and stuff.
I'm like oh, there's somethinghere.
A lot of my other friends theytry to emulate it and stuff with
their nice cameras and thingslike that, they would get good
views, but anytime I wouldpost'd get like millions or like
(26:55):
hundreds of thousands dude,like it was, it was kind of
crazy, and it was like allorganic too, like we didn't pay
for yeah, yeah, no paid trafficor anything.
No paid, yeah, it was all it wasall just because people just
wanted to like see the contentand stuff.
So like there's a few videosthat got up there and I'm like,
oh, this is dope, but I wouldjust like try to see what people
liked and stuff, what was goingon in the culture.
(27:17):
I think like, uh, you know, likedmx, like the rapper, so like
he passed away, um, back in like2022 or something like that so
in one video I used uh, I usedthe instrumental of one of his
songs or something, and like itjust blew up Just because, oh
shoot, like I was using this DMXbeat or something I forgot what
(27:38):
which song.
I used it for, but like it'slike small things, like that.
Speaker 1 (27:42):
Just being aware Of the culture and anything, and
then Exactly, what's around andthen Like what's going on.
Implementing that so but yeah,it was cool.
Speaker 2 (27:49):
So, yeah, I forgot what the original question was.
Oh, you're good bro.
No, that was sick bro.
Speaker 1 (27:55):
I feel like I think that's super cool, how, like
using your talent or somethingthat you just vibe with and you
wanted to make a change or makea difference.
You know I like that andespecially right now I think
that's super cool.
A job where it just it doesboth what you like.
You know it's like what yousaid.
Speaker 2 (28:14):
It's kind of different you know what I mean
you're doing a lot of things atonce, so it's like it's super
cool no, dude, it's super random, like like last week or two,
two or three weeks ago, like we,I met like Benson Boone oh
really yeah, we have a crumblecookie right now this week.
I mean, I don't know when thispod is going to come out, but
like he has his own benton coon,moon, moon beam, not moon beam
(28:37):
ice cream cookie out so I madehim like three weeks ago, so
it's like that's random that'ssick I helped make cookies for
like the the kardashians andlike the the jenniers and stuff
and then like bro like, oh, likeI delivered cookies to guy
fieri too, like these are like,these are all like random things
, yeah, so it's like I'vetraveled to like New York for
(28:58):
that LA.
Speaker 1 (29:00):
Bro, that's so sick bro.
Speaker 2 (29:01):
Went to Chicago a few times, Like it's really random.
Speaker 1 (29:05):
Oh, that's so insane.
So it's like so did you get tomeet all those people when you
dropped off the cookies?
Speaker 2 (29:09):
Guy Fieri did when you dropped off the cookies, guy
Fury did Benson and I did theKardashians.
The Kardashians are likethey're like tier A.
You know what I'm saying.
They're like A-list celebrities.
Speaker 1 (29:17):
I mean.
Speaker 2 (29:18):
Yeah, so we didn't get to meet them or anything
like that, but like just saying,like I made a cookie that Kim's
gonna eat.
Speaker 1 (29:25):
Yeah, yeah.
Or like you know their show, orlike would you just drop it off
?
Speaker 2 (29:30):
or like yeah, I think it was just like a collab that
we do so I think that's anotherbig thing like why I think
another reason why I thinkgrumble's kind of like winning
just because like thosecollaborations, yeah, like
collapsing, like partnershipsagain.
Speaker 1 (29:40):
Bro, marketing bro, yeah, that's, that's tough dude.
Our marketing team's crazy goodsame thing for our pr team too.
Speaker 2 (29:46):
There's like a whole squad of them, bro.
Like most people have like oneor two people like yeah, but we
have like half a dozen, if notmore so that's crazy, bro, freak
, that's so cool.
Speaker 1 (29:57):
I think I'm just like thinking back.
I'm like dang, that's.
It's so cool to like, see, likein a position where, like you
love what you do and then yourpassion pushes to what you want
to do and then, um, that justgoes to where it's just, when
people follow what they want todo and how what they're
passionate about, it just leadsto other doors.
Yeah, oh, exactly, you knowwhat I mean.
Speaker 2 (30:17):
When those doors open , when I was kind of intimidated
at the beginning, just because,like before going back to like,
when I said, like the ownersbrought me to open up like the
first Crumble or like theCrumble location, like the
crumble location, yeah, my firstcrumble location I was gonna
open.
Like I kept bugging them aboutlike, oh, like let me know, let
me know when, when, like there'sopportunity, and like you just
(30:37):
kind of have to like in there,the door opened and I'm like I
jumped on it and like I put 100into it.
You know, I'm saying I feel likethat's like when a lot of
people are just kind of like notscared.
Like they might be scared,whatever it might be.
Like they might be scared totake like that jump, just
because, like it's in liketerritory where you might feel
uncomfy, you don't know what'sgoing to happen well, like how
and how old were you at thattime?
(30:58):
Bro, I was like 18 or 19.
Speaker 1 (31:00):
That's what I'm saying bro, like you're 18 at
that time, looking foropportunity and you jump on it
like how many, how many otherpeople do you know that were 18
and opening up freakingfranchises like locations?
Speaker 2 (31:10):
oh, that's true, you know, I I mean, I was like a
little kid that.
Speaker 1 (31:13):
That perspective, bro , is like like I'm thinking
about, I'm like dang, like what?
was I doing when I was 18 and soI'm over here like, bro, that's
super cool, how, like you hadthe, you had the drive and
passion to do that.
Because, yeah, a lot of peoplenowadays like, um, they let the
world dictate what they do andit's hard for them to be like,
(31:35):
follow their passions despitewhat everyone tells them,
despite what society tells them,and it's just, it just leads
them to be a little bit moreunhappy or feel a little bit
longer before they finally makethat jump, you know.
So I think, follow up questionon that but, like, what piece of
advice could you give to likepeople to make that jump a
(31:55):
little quicker, a little easier,like to, despite all the fears
around them?
Like how can they make thatjump?
Speaker 2 (32:02):
like like for me.
I was talking to my fianceabout this.
I keep like there's some thingswhere she's like like right now
she's trying to become like atattoo artist and stuff like
that.
But she's been kind of like 50,50 on it for like a little bit,
yeah.
But I just keep telling herlike you just gotta do it.
I'm just like, oh, like what if, like, no one like dms me for a
tattoo?
Or what if, like, I don't likethis art?
(32:23):
I'm like, well, you're notgonna know, unless if you do it
like I'd rather like find out.
Yeah, and like fail versus likejust not doing it and not
knowing.
You know like I hate.
That's the feeling I hate themost.
Like I'd rather like just justdo it, like you just gotta do it
and like, if it works out,works out, if it doesn't, it
doesn't.
But then like, at least youknow exactly.
Like, just like.
Not knowing is probably likethe thing that gets me like the
(32:46):
most you know.
So that's why I'm like ifthere's opportunities, doors
opening, you should try to takea shot at it.
Maybe you know, if you can't doit a hundred percent, that's
okay.
But like, just do like a littlebit of it, like a little bit's
better than like none, none atall.
Speaker 1 (33:00):
You know I'm saying I like that bro, I like that a
lot, I feel like for especiallyus polynesians, would you say,
like it's a title for us to likemake that jump as well yeah, I
definitely think it is.
Speaker 2 (33:11):
I mean, I'm like first gen, born and raised in
the states.
Like my biological mom, shegrew up in uh tonga and then
moved to the states and was like, like my bio dad, I I never
knew him you know, what I'msaying, but uh, the same thing
with him too, like first gen,born and raised here.
(33:34):
You know I'm saying so.
I feel like it is harder justbecause I feel like we have
expectations as like a culture.
I feel like I have like aunique um perspective on it
because I was adopted like rightout of the womb, like my
parents were there in thedelivery room when I was adopted
like right out of the womb Likemy parents were there in the
(33:54):
delivery room when I was likewhen my biological mom gave
birth to me, Dang.
So they've been mom and dadsince day one.
Speaker 1 (33:58):
So, like I always knew, I was adopted just because
, like my parents are white, I'mbrown, I'm like, I know my
colors, I know you know what I'msaying.
Speaker 2 (34:04):
I'm not colorblind but, like, I guess, going back
my perspective because I wasraised by a white family versus
a normal traditional poly family, I've had to go back and
connect with my Tongan roots andstuff.
That's another reason why I gotall these tattoos.
I love them, but obviously Iwasn't raised in the culture
(34:28):
like a lot of the rest of ourbrothers and sisters were.
I'm trying to do my best to likelearn how the culture was yeah,
so like coming from thatperspective, I'm like having to
learn how, like the culture is,and I feel like I've learned to.
I'm still learning you knowlike I still don't know a lot.
There's like a lot oftraditional things like I don't
know of like rights and wrongsor like I just don't know, you
(34:51):
know yeah like, for example,like I took my, like I keep my
shoes outside like I had no ideathat was like a big poly thing.
and so, like I went to like my,my cousin's house, like yeah,
like take your shoes off andlike, oh, shoot, but it's like
stuff, like small things, likethat, you know I'm saying, but
like coming from like a biggerthing, like like I guess the
original question, um, Idefinitely do think it's harder
for, uh, I definitely do thinkit's harder for Polynesians in
(35:12):
general just to take risks justbecause of, like, their family
unit, which I'm not saying isn'timportant.
But, like if there's like anopportunity or something like
that, it's like, oh, like Icould go to you know, like
you've seen, Lilo and Stitchright.
Speaker 1 (35:28):
Yeah, yeah, yeah.
Speaker 2 (35:29):
I'm going to use that as an example, like Nani, like
oh, she can go to school, orsomething like that but she's
got to take care of her littlebelow and stuff, but she feels
like she needs to, which is true.
If I had to do that with mylittle sister, I would too
Exactly.
Speaker 1 (35:43):
I feel like it all comes down to the way, like
surroundings as well, andsituations Exactly, or even the
household.
I feel like, especially Paulies, that I do know that, like
either Afakasi or have polyparents or even that have been
in those situations they've, youknow a lot of them are not
afraid to take a little bit morerisks, whereas, like I know
(36:05):
that a lot of traditionalhouseholds you know they are
made to be molded into, like youknow the culture, you know what
you're supposed to do, andthere's certain things where,
like they don't want their kidsto become right.
Yeah, I feel like sometimesthey can kind of put a lot of
restriction on some, some kids,like what they want to do, which
leads to the question oh, can Istill follow my dreams, or
(36:29):
would I get backlash forfollowing my dreams?
Speaker 2 (36:31):
yeah, right, exactly.
Yeah, I agree with that 100%.
So that's kind of how I view itas well.
Speaker 1 (36:36):
Because I feel like, as parents, when you do grow up,
you want nothing but what'sbest for the kids.
So some of them love them somuch they want them to be oh, do
you do this, this, this?
And a lot of them actually goleave the islands, like go to
New Zealand, australia, america.
Leave, you know, the islands,like go to new zealand,
australia, america, to like fortheir kids to get higher
(36:57):
education right, and then so Idon't know.
I feel like for for them they'vealready, or they'll already, be
put into a position where theykind of already are unsure
whether they think about whattheir parents wants for them or
what they want for themselves.
Speaker 2 (37:09):
You know exactly yeah , I feel like there should be
like a good balance.
Speaker 1 (37:13):
Exactly For both, I feel like communication.
Speaker 2 (37:15):
I mean, I feel like communication to anything is key
, but it definitely is likescary.
Like talking to your parentslike yo like I want you to go to
school and they're like no, Idon't want to do that.
You know what I'm saying?
It's like what the heck?
Like you're not going to go togo to college.
Speaker 1 (37:31):
I'm like nah no, yeah , bro, 100, but I don't know.
Speaker 2 (37:35):
I feel like today's world is changing, same thing
with cultures and stuff, butlike you definitely want to be
respectful for like where wecame from, give like a nod to
them and stuff too.
I feel like, as long as you'relike wanting to put your family
in like a better situation orbetter place I feel like if you
are able to communicate that tolike your elders and stuff, I
feel like now it's like easierfor them to understand versus
(37:57):
like how it used to be you knowwhat I'm saying.
Speaker 1 (38:00):
I like that too.
I think that goes to our nextfollowing question for you, bro.
We have a couple of authenticquestions we want to ask you
before we close up the episode.
But this next one kind ofresonates with what we just
talked about.
Um, but what brings you themost joy, even if it doesn't
align with others expectations?
Speaker 2 (38:23):
probably that's a hard question what brings me the
most joy, even if it doesn'talign with others expectations?
I probably probably say, justtrying.
That's kind of a basic answerfor me to give.
But it's just a root-basedanswer.
(38:43):
If you don't try, don't give asmuch effort as you can to
something.
Speaker 1 (38:49):
Even if you can't get it to the level someone else
wants, at least you know you'regiving it your all exactly I'm
saying so like if I don't meetsomeone's expectations honestly
that kind of kills me inside alittle bit, but at least like I
know I did like everything Icould to my ability, but I can
learn from me not meeting theexpectation.
Speaker 2 (39:08):
Like said person had that one like.
Okay, like I got to 75 percentof like what their expectation
was.
I did 100, I knew how to do,but there's 25 percent that they
had that I did not reach.
Like was that 25?
Or whatever that percentagemight be?
Yeah, so that's when I'll likego back to the drawing book,
whatever that might be, and comeback to and work on that part.
(39:30):
I like that that way.
Like next time I can come backwith it.
I like that mindset.
Speaker 1 (39:36):
That's a good mindset to have.
Our next question for you, bro,is what core values do you hold
that?
Speaker 2 (39:50):
you rarely express openly, and why?
Ooh, I feel like dang, that's ahard one.
Because, I feel like I just beme all the time.
You know what I'm saying.
So I feel like I like toexpress being like, I guess,
like being like a good person,like it's not like that hard to
like, be nice, be pleasant to,to be around, have like a good
(40:13):
attitude and stuff like that, ifthat makes sense you know it's
like.
I guess I'm kind of liketwisting your question like oh,
you're good yeah but, um, it'sway easier to be like nice and
be positive.
You know I'm saying versus uh,just being negative or being
down about something.
I mean like I get it, ithappens.
But I feel like it kind ofcomes back to.
I kind of like put it in thesame category as like motivation
(40:36):
, yeah, so like you're not goingto be motivated all the time to
do stuff.
You know what I'm saying.
But like being disciplined andjust doing it anyways, even if
you don't have enough motivation, it's kind of you won't be in
the happiest situations all thetime.
You won't like.
You might not want to be like anice person today, but like,
just do it.
You know it'll be like lessstressful and everything like
(40:58):
it's.
Speaker 1 (40:59):
It makes life easier too it does, though I feel like
there's people can have if youhave, and being not a good
person takes a lot more energythan being a good person.
Yeah, no, exactly that's whatI'm saying.
Speaker 2 (41:12):
Like, like like, why would you want to be sad and not
like nice and stuff, like justbeing all angry?
All the time, like then if youput that same energy into being
happy, then like it's a bettermood.
You know, I agree with that.
Like it takes way more energyto like, if you're putting
energy into one thing, just flipit around and do the other.
Speaker 1 (41:33):
A hundred percent.
In what moments do you feel thestrongest urge to hide part of
yourself?
Speaker 2 (41:45):
That's a good question.
Can you run back that questionreal quick?
Speaker 1 (41:48):
Yeah.
In what moments do you feel thestrongest urge to hide part of
yourself?
In what moments do you feel thestrongest urge to hide part of
yourself?
Speaker 2 (41:56):
I probably say like I can't give any like situation
off the top of my head, but Ifeel like when I'm not feeling
like, 100% me, if that makessense.
I mean I've been still likeeveryone, you know.
Speaker 1 (42:08):
But sorry, I'm trying to blank on this question no,
you're good, you're good, bro,you're good, you're good.
Speaker 2 (42:15):
But um.
Speaker 1 (42:17):
Because I feel like for me, like, um, I feel like
for me sometimes, like when I'mwith family and Like, especially
like when you love your parentsso much or you love your uncles
or whatever like part of mehides the urge to like actually
(42:38):
share what I'm feeling in termsof like what I actually think
about the situation.
Like sometimes and it'sprobably a bad skill, bro, but
like I'm like I know what myparents want to hear and I know
what they expect and I know andit can be for a lot of people as
well like where to be, liketeachers or whatever like and
for me I kind of hide the urgeto share what I really think.
(43:01):
sometimes, yeah, I kind ofchoose such and that's I think,
in your battles sometimes I'msaying like I battle myself in
my mind where, like do I reallyshare what I think, or what I or
what am I?
Am I thinking this?
Or do I really believe I wantto follow what they, what this
says?
You know what I mean.
Speaker 2 (43:17):
I feel like sometimes we all have like queued up
answers.
You know what I'm saying,exactly Like like you just know
what you're going to say justbecause of um, or you know what
your sponsor is, just based offof someone, what someone's going
to ask yeah like kind of likeyou said like oh, like you know
what your mom and dad want tohear versus like what you want
to say in like some situationsand stuff so I feel like that
(43:41):
yeah, that happens with me withlike friends and stuff like that
sometimes.
Speaker 1 (43:45):
Yeah, exactly like when we go hang out friends.
Sometimes I'm like uh we couldgo out and out late at night.
But really I'm tired, I'm gonnago home.
Speaker 2 (43:53):
Yeah, that's what I'm gonna do.
Yeah, like you have that onefriend, it's like he's finished
the function.
It's like 1 am.
It's like all right what's themove?
Speaker 1 (44:02):
what's?
Speaker 2 (44:03):
the move like it's like 2 am, what the hell it's2
am I'm tired, bro.
Speaker 1 (44:07):
I gotta wake up next morning.
Um.
The next, uh, next question,bro, is what fears hold you back
from living more authentically?
Speaker 2 (44:20):
I feel like the fears that hold me back.
I feel like the only fear Ihave of not being authentic is
like not trying to be authentic.
You know what I'm saying.
I think I feel like it kind ofgoes back to like that little
thing I was trying to say aboutlike motivation.
If that makes sense, it's likeas long as, like you're trying
to be authentic, I meansometimes you might be a hundred
(44:41):
percent authentic, that's justyou.
Like it just comes off easythat day, but like when we wake
up, the next morning maybe that100 like job down a couple
levels or something like that.
As long as you're like tryingyour best to be authentic, I
feel like that's what the mostimportant thing is to do like
the only thing that scares me islike, if I'm like woke up, I'm
like not f this, I'm not gonnabe authentic.
(45:02):
Like that's my like, not tryingto do it.
Speaker 1 (45:04):
I think that's like my biggest thing you know 100,
bro, and it's, it's tough,especially living, living right
now, and it's like knowing thatyou can get backlash for it with
any thing decision you do.
Yeah, and that's hard because,like, let's say um, and even
like what you said, I think thenot trying aspect of it, like at
(45:26):
least I'm trying to be more, atleast I'm trying to be myself
more, just be like 1% better, 1%better.
Whereas we have people who don'twant to try at all because of
what they think others mightthink of them the expectations.
I feel like that's on to ournext question is if you were to
remove all external expectations, what decisions would you make
(45:49):
differently?
Speaker 2 (45:51):
I feel like I'd be more outgoing, for sure I feel.
I mean I'm glad I've been liketalking, and opening up a lot on
this pod right now, but usuallyI'm kind of like a listen.
First talk after kind of person.
I like to rid the room a lot,you know what I'm saying so, I
felt like if the expectationsweren't there, well, like I'd
probably like share what's on mymind, or maybe like intervene
(46:15):
not intervene, but like likejump in a little bit sooner or
something like that, if I knewwhat they were like rep rep,
maybe repercussions or somethingjust based off like an idea or
something that I might have saidExactly.
You know what I'm saying soprobably just be more open in
that way that makes sense.
Speaker 1 (46:35):
What is a piece of advice that you could give
yourself right now?
Speaker 2 (46:42):
Be happy.
Yeah, two words, it's easy.
Just be happy, be positive, bea good person.
I mean, it doesn't take thatmuch energy, like I said, like
we were talking about before tobe a nice, solid person.
And like smile and stuff too.
You know what I'm saying.
That's right.
If you like, just smile, say hito someone, just do something
positive.
(47:02):
It's like I'd rather live likea happy life versus like
complaining, being like annoyedor like whatever it might be.
Speaker 1 (47:10):
You know like I feel like energy, positive energy,
and this is what I think about.
A lot is like I feel likepositive energy and how the law,
like the rules of energy let'snever create or destroy, it's
just dispersed, right likeexactly.
Speaker 2 (47:23):
Yeah, I feel like if you.
Speaker 1 (47:25):
If you output positive energy in some way or
form, it will come back to you.
Speaker 2 (47:30):
I think that's what I think about a lot Like another
thing on that, like I don't knowhow this is going to sound, but
like I'm not lazy, but I feellike the lazy it's like if I put
my energy into being positiveand like happy and stuff, it's a
lot easier.
Speaker 1 (47:50):
so it like I like doing that, what things like the
easy, and our last question foryou, ben, is what does
authentic mean to you?
Speaker 2 (48:12):
Being authentic.
I mean to me and probably likeothers that have, like, said
this too, or you've asked thisquestion.
They probably say, like, justbe yourself.
But I'm going to quote mycousin on this Levani Damuni
plays for the Utes Go Utes.
But back in high school I thinkhe was just joking around at
the time but like I, kept thislittle quote from him for a
(48:33):
while.
It's like living right in frontof my head, but it's like, if I
don't do me, who will?
So it's like you can only beyou.
Sometimes we might not wake up,us like I might not wake up me,
but like if I don't do me thatday, then like I'm not being me.
You know what I mean.
Sometimes we may not wake up us, like I might not wake up me,
but like if I don't do me thatday, then like I'm not being me.
You know, I'm exactly so likethat's what it means, like to me
(48:57):
, like to be authentic, likejust be you, but also like being
respectful of others opinions,like, like, not my mom hates
when I say it's like, oh, likeyou want to do this today, I
don't care, do you want, wantthis?
I don't.
Like I say I don't care a lotjust because, like, I really do
care.
But it's like now I'm chillwith it, like let's just see how
it goes.
You know, I'm saying like me andlike another person.
(49:18):
We might not see how like thesame, like values or something,
but like we can agree todisagree exactly just leave it
up like I don't care whatthey're exactly if I don't like
that, like that's on me, but I'mnot gonna like stop them, like
oh you're wrong, or anythinglike that yeah, I'm saying so
I'm like yeah, if I don't do me,who will?
Speaker 1 (49:35):
yeah, that's probably my biggest thing I like that,
bro, ben appreciate you comingfor this episode of podcast, for
this podcast, bro.
We appreciate you, bro,appreciate your words of wisdom,
your gems, advice that you'vegiven us today.
Um, but yeah, man, thanks forcoming on the podcast episode
with us yeah, no, thanks forhaving me on, it's great no,
yeah, um, guys, uh, there's athing, a podcast episode here
(49:57):
with ben.
Uh, we'll put his, uh, we'll puthis socials in the link below
the description.
Um, but yeah, we're excited forthe episode and if you haven't
already, guys, we're all socialmedia platforms.
We're on instagram, facebook.
We're excited for the episodeand if you, haven't already,
guys, we're on social mediaplatforms.
We're on Instagram, facebook,we're also on YouTube, as well
as we're on listening platforms.
We're on Apple Podcasts,spotify, iheartradio wherever
(50:19):
you're podcasting, guys, goahead and tune in and listen to
these gems that we have for you,guys, that you're able to take
with yourself and, you know, goout and learn from them as well.
But yeah, man, thanks forcoming on.
Is there anything you want tosay before we head off?
Speaker 2 (50:31):
uh, no, it's, it's been good, it's been good and
appreciate it.
Much love to y'all broappreciate you, bro.
Speaker 1 (50:37):
Um, yeah, and that's us guys.
So next time we'll see you tillthe next episode, but we out,
peace, peace.
no-transcript, sorry.
Whatever platforms you canupdate with us guys, go ahead,
follow us.
You know, that's where we getupdates for our episodes.
Also, we're on all listeningplatforms, guys.
We are on Apple Podcasts,spotify, we are on Amazon Music,
google Podcasts, iheartradio.
So, wherever you guys aretrying to find your podcast guys
(00:46):
, there's no excuse for you tocome listen to the authentic
podcast guys, where we can dropgems with people around the
community, people who are in ourcommunity but also who share
that same drive, who are driventowards their stories and then
what they can share with us forthese amazing gems that we have
to share.
But let's get into it Withoutfurther ado.
Let's get our red carpet.
(01:07):
Warm welcome to our excitingguest, ben Hatch.
What's up, brother?
What's?
Speaker 2 (01:11):
happening.
Hey, what's good?
I appreciate it for you havingme on.
Speaker 1 (01:15):
No, bro, we're excited for having you on.
We're excited for you to havethe time to come in and be on
this podcast with us.
Speaker 2 (01:21):
bro, We'll start with a quick introduction.
Tell us your name, where you'refrom, um, and then what is your
favorite food.
That's our iceberg question.
So my name is benjamin timotehatch uh.
Born and raised in california.
Born in san jose, but I grew upin stockton, so shout out 209
(01:41):
yes, sir, yes sir but then afterthat so shout out 209, yes sir,
yes sir.
But then after that we stayedthere till I was like 13 14.
Speaker 1 (01:49):
Then we moved to utah .
I fly when you move to utaheventually especially when
you're lds.
Speaker 2 (01:51):
You know what I'm saying.
Like everyone makes the move,bro.
Now big facts.
It's like always in there, likesome part of their life you know
what I'm saying so, finishedall my high school out here,
graduated, did the whole missionthing, and then I don't just
sit out here because my mom'sfrom salt lake, my dad's from
logan, so utah's home.
You know, I'm saying sowherever fam is, that's where
home is, so I like it.
(02:12):
And as far as favorite food,bro, I'm not gonna lie, it's got
its basic answer, but it's inand out for sure, bro.
In and out.
Speaker 1 (02:19):
Yes, sir um is there like your, what's your go-to
order in and out?
Or is it just like the basicnumber two or something?
Speaker 2 (02:25):
I have it down, dude.
I have it like down to ascience, let's go.
So I get four double meats, noonion, no tomato, uh, only
spread, and lettuce cut in halftwo things.
Or fries, a chocolate milkshakeand then like a medium drink,
when they they actually give youlike little milks too yeah,
yeah so that's like just tofinish it off dang bro am I had
to?
Speaker 1 (02:45):
I haven't.
Like I heard people say flyingdutchman everything, and then
you know the onion bunseverything.
But I need to try that, bro.
Yeah, no, it's like, if I'mdoing like a cheat meal, I'll
that's like my go-to, you knowI'm saying this is like I can
eat a ton of it and not feellike fat after no yeah, I bet,
bro, um cool guys, um guys,please let me know like um ben
(03:07):
is super uh I feel like supersuccessful, driven person here.
Um, he's done a lot of greatthings um very, very business
mind, orientated,entrepreneurial mindset as well.
But also he's um also gonna getmarried later on this year, so
that's pretty big, big ups.
But congrats, bro, appreciateit.
Um, but yeah, let's start offbecause everyone kind of knows
you from.
I'm also going to get married alittle bit on this year, so
that's pretty big ups.
But congrats, bro, appreciateit.
But yeah, let's start off,because everyone kind of knows
(03:28):
you from Ben from Crumble right,and that's kind of your name.
Everyone's like oh, it's Benfrom Crumble, so just talk to us
about that, bro.
Where did that start?
Because I know you worked withthem for almost 10 years now.
Yeah.
Speaker 2 (03:41):
Yeah, I hit eight years this December, Dang that's
crazy and the crazy thing islike the company turns eight.
This like three months beforethat, in September.
So I joined the squad inDecember of 2017.
Crumbles opened and started inSeptember 2017.
Speaker 1 (03:59):
Dang.
Yeah, bro, just talk to usquick about your history with
them and like what kind of gotyou associated with them and
then what you're doing right now.
Speaker 2 (04:07):
Okay, big bet.
So originally Cromwell was likea second job, like I was
working full-time at MoBetasactually.
Oh, really I was working at thecorporate office as a trainer,
so I'd go to like differentMoBetas help train crews and
stuff like that, and I was withthem for like two years.
But I love staying busy.
I hate like not doing anything,so I feel like I'm wasting time
(04:29):
yeah if I'm sitting aroundplaying video games, I'm like oh
, I could like do something yeah, exactly like I could buy, like
a second job making money.
I could rather like beproductive you know, what I'm
saying, especially like I wasprobably like 18, 19 at that
point.
So I was like nah, I'm brokeright now.
I'm trying to get my money up,so I need a second job.
So found crumble on Facebookjobs when Facebook still had
(04:52):
Facebook job postings and stuffyeah and the starting position
was for like a delivery driverwhich is crazy to start from the
delivery driver and now I'mlike where I'm at now but
started as a delivery driver,learned how to bake, but it felt
more like like hanging out withfriends and stuff, you know
what I'm saying.
Speaker 1 (05:12):
So, like, the environment was super cool.
Speaker 2 (05:14):
Exactly, yeah, and like it was way better than like
, oh, like, I'm not trying.
I mean I love McDonald's, don'tget me wrong.
It's like, oh, like, cominghome smelling like sugar and
like all that good baked, bakedstuff.
Yeah it's like I coming homesmell like fries but just works
my way up through like thedifferent management levels and
(05:34):
stuff like shift lead, assistantmanager managers and to the
point where the owners of theLocation I was working at, the
original grumble.
the first one, mm the originaluh, Grumble, the first one,
they're like yo, like you'regood at your job, we're going to
like take you.
Like I told him, I alwayswanted more and more and more.
Speaker 1 (05:53):
Yeah.
Speaker 2 (05:54):
And they like got to the point where it's like yo
like come out with us, help usopen my head.
I'm like this is like a littlelike trial run.
You know what I'm saying.
So I put like my blood, sweatand tears into all of that and
after that they're like I likeyou checked it off the list,
like we're gonna keep having youcome out with us.
So I probably opened up like twoor three dozen different
(06:17):
locations and stuff it's like atrainer, while still working at
like my normal store and stufftoo, and then I kind of like
started getting to like socialmedia like a little bit, yeah,
yeah, yeah.
Well, actually, like let me goback to like how my my name, ben
from crumble came to be so likethe girls at my store.
They'd always like likewhenever like they'd answer the
(06:40):
phone and stuff, they'd be alllike you know like hey this is
like ali from crumble, or thisand that and then I was like oh,
like.
so whenever I'd introduce myselfto people on the phone or
customers, like hey, like I'mben from crumble, what kind of
gets you?
And then, like I justconsistently just kept saying
that, so they like kind of madefun of me.
So I was like I like my, my oldinstagram handle is just like
king dot benjamin.
(07:01):
I was like, whatever I was fromBen from Crumble and then it
just kind of like stuck a littlebit.
Like originally it started aslike a joke and then it kind of
grew into more to like what istoday.
Like people probably know memore as Ben from Crumble.
Like they don't even know mylast name.
Or like that brown kid with thetattoos yes, it's either that
(07:25):
or like the brown kid that worksat the cookie place or one of
those things.
Speaker 1 (07:27):
I don't know.
That's super cool, bro.
I think it's super awesome,like how, um, especially like
you, working your way up, andlike, um, how it's just go back
and talk to us about, like, howyou're feeling when, like you,
the opportunity arose for, likethe owners to come to, hey,
let's open some sites.
And then now opening like 12locations, bro, like, how, how,
like, how has that been?
How has that experience beenfor you?
And like, what was your mindsetback then when you first
(07:49):
started to like now where you'reat right now?
Speaker 2 (07:53):
So after the first location I actually got sick
after opening up my first day.
Oh really, because back in theday you'd be there from like am
to like 2 am, so it'd be like 18hours of straight working and
stuff and at that time like Ididn't know how to like pace
(08:14):
myself and stuff so I was justlike guns, a blazing just 100,
like working hard and stuff.
You know what I'm saying.
But I kept drinking like energydrinks.
The other day, I think I dranklike like like seven or eight of
them, bro.
So I was like jacked up oncaffeine, everything.
I was like zooming around,getting everything done, like
(08:35):
everything was like flawless.
But then I had to go to likethe er the next day because I
had too much caffeine in mysystem so they had to put me on
like an IV.
They said like dude, the onlyway for you to get it out is
like you just have to let itpass.
Did you have like what likeeight or nine in one day?
Was it like in one day?
Yeah, yeah, I crashed my firstone at 6 am.
Speaker 1 (09:00):
It was like every two hours or.
Speaker 2 (09:01):
Dude.
It went from like Monster tolike Bang Energy.
It was like I had like thewhole spread, Bro.
That's probably like was itlike almost 5,000 plus bags of
caffeine, bro?
Yeah, I think like your body'slike max, you're going to take
like 400 in a day.
But I was like wired.
I was on one.
The lines were like are out thedoor.
I don't know if you've everseen Crumble.
(09:23):
I'll have to show you a video.
Most of the time there's anon-stop line, from when we open
doors to even when we close,cut off the line.
There's still a line of 15people.
Speaker 1 (09:33):
Days are probably hella long.
Speaker 2 (09:35):
Super, super long After that, experience my bosses
.
They made fun of me after thatthey're like dude, you need to
chill out.
So I learned my lesson fromthat.
But it's going into, likelearning about what I gained
from opening different locationsand stuff.
It's like I know it's gonna bea grind.
I have to pace myself but alsolike get stuff done but at the
(09:56):
same time like make sure you'retaking care of yourself too.
Speaker 1 (09:58):
You know what?
I'm saying because that's likea lot of like what like your
first, like you get the locationgoing to the new location,
finding like a good team,training everything, making sure
everything's as smooth.
Because I feel like, especiallylike Crumble's, one of the
biggest franchise, cookingfranchise right now and it's
booming right.
Oh yeah, and the thing is likewith a lot of locations who try
(10:20):
to boom too quick.
A lot of them kind of, you know, go too quick or like they
don't do it with enough quality.
Speaker 2 (10:26):
Yeah, like they scale too much, exactly.
Speaker 1 (10:27):
So they scale too much to the point where, like
kind of actually losing money,but like also the training has
to be consistent, because youwant to be, because sometimes
you train and then you leave andthen the quality of the workers
doesn't go as well as you guyshope it would be.
So, like, how do you like gaugethat and do that to the best of
your ability where, like youguys because I don't think you
guys lose consistency, bro, likeI don't think you guys I feel
(10:50):
like you guys like what you saidbefore you build a good team.
And then you said before, likeyou feel like the environment
was really cool when you firststarted working there.
Speaker 2 (10:59):
Yeah, and I'm like and he just want to like emulate
that yeah.
Speaker 1 (11:02):
So does that culture have a big impact on, like, how
you guys grow like exponentially?
Speaker 2 (11:08):
Yeah, so like crumble we used to have, like these
three, call it the three C's ofcrumble.
So it was like cookie quality,cleansing this and customer
service.
But my fourth C.
They ended up adding the fourthC later, but I I came up with
this way before.
Shout out to Ben that actuallyput the 4C guys Like low key,
low key.
But the 4C was culture, culture.
(11:28):
It's like that's what will likemake it or break it.
Like management your employees,whether you get along with them
or not, because, I mean,everyone's going to be different
and, like every location weopened up, like there was like
no two were the same.
You know what I'm saying?
Just because, like, dependingon like where you were in the
States, like if you're here inUtah, here in Colorado, like in
Chicago, like in New York,wherever it might be, like the
(11:50):
culture is going to be different.
Speaker 1 (11:51):
You know what I'm saying.
Speaker 2 (11:52):
Same with like the people out there like they might
vibe different here in Utah,for like it's a a little bit
harder to connect, but you wantto find ways to connect with the
crew.
That way, like you gotta gaintheir trust.
(12:13):
You know what I'm saying.
So I feel like once you likehave that down, then it becomes
like a little bit easier to likegain their trust and kind of
move on to help like the storesucceed, like sales revenue,
like all that kind of stuff likewhich is like main goal, but
like it starts with like fromthe bottom up.
You know I'm saying so whatwould?
Speaker 1 (12:33):
what was like?
Speaker 2 (12:33):
probably like the hottest location you've ever
opened oh to beyond, like thehardest location we had was
probably in Reno, nevada, allplaces kind of a random spots
like little mini Vegas, you know, yeah, but I think to date so
it's like one of the busiestopenings like crumble has ever
(12:54):
had.
But we had like the dream teamtoo.
But also, like when you go inopen stores, the second thing is
like depending like a lot of itdepends on like who you bring
with you.
So we had like our whole squad.
So, uh, the owners that Iworked for, their son is
actually the ceo and, uh,founder of crumble as well, uh,
the hemsleys, yeah, so shout outto them.
Speaker 1 (13:15):
Oh, they're a fam bro like they took me under their
wing.
Speaker 2 (13:18):
They're like, oh like I got adopted again into
another white family, so we doknow exactly but um, but their
whole fam came.
They have four kids, but allfour of their kids they had
locations, so they brought theirspouses but they also brought
like their top dogs, to liketheir top managers, like two or
(13:38):
three of them.
So there's probably like asquad of like 16 to like 20 of
us opening up one store, whichis like a lot for like 16 to
like 20 of us opening up onestore, which is like a lot, for
like one store usually used tobe like two to five people, but
we have
Speaker 1 (13:49):
a squad of like 20 but what was the reason for,
like the increase of numbers?
Speaker 2 (13:54):
um, some of them like collabed on, like opening the
store.
I think they're like like splitit, like a few different ways
and stuff so like they all hadlike parts of like ownership, if
that makes sense.
So they all had like someresponsibility to like help open
it.
But they also thought like thislocation would do like really
well and like it kicked her butt.
Like I'm not even gonna lielike these are people who've
been here like since thebeginning too.
(14:15):
Like all the managers had timeunder the belt, all their
siblings and a lot of the familymembers had time under the belt
, like we kept up witheverything.
But like we were just likegoing, going, going, like, yeah,
from, like I said, from 6 am tolike 2, 3 am in the morning,
straight cookies, bro.
Just like mixing, baking, uh Idon't know like decorating,
(14:39):
getting them ready for thecustomers.
Just like non, like nonstop.
Speaker 1 (14:43):
I bet how long does the line last?
How long does it last?
Yeah, when we guys open up astore.
Speaker 2 (14:48):
Dude, sometimes we'll get to a location and there'll
be like 100 people outsidewaiting before we even open, and
we'll even open for likeanother hour and a half.
Speaker 1 (14:58):
I'm all like when we see that we're like oh, it's
going to just order like one ortwo cookies right?
Speaker 2 (15:02):
No, dude.
Well, like, one cookie is likefive bucks.
So I'm like shoot, if I'm goingto spend this money, I'm going
to buy it like a dozen, that'sright, bro, I'm already here.
I might as well just like dropa bag.
Speaker 1 (15:11):
You know what I'm saying.
Speaker 2 (15:13):
But that's probably like the hardest location, just
because, like most of the time,it took like a physical soul,
just because you're working 24 7, but I feel like like going
back to like your squad and likethe crew.
That's there.
You can't really like show them, like you can't like really
break down in front of them,things like that, just because,
(15:33):
like if you're like a leader orin that position, like if they
see you stressed out, they'regonna get stressed out too so,
like for me, I always try keeplike.
Oh, some people might say likeI'm not super emotional, always
try to keep, like I don't know.
Some people might say like I'mnot super emotional, but like I
keep it like all in, but when Ido need to express myself, I
will you?
know what I'm saying.
So I'd rather just like bechill and like easygoing.
(15:53):
So, even if it's like hectic,craziness and everything A to Z,
fires everywhere and stuff, I'mben like what are we doing?
Like oh, let's do this, thisand this, and like I won't be
freaking out.
But like ben, like how are youlike staying chill?
Like they asked me?
Then you get I'm like I'mkilling it, like we're doing
great.
They're like how do you havelike such a great attitude?
I'm like, is this easier tohave like a good attitude?
(16:14):
just because like people willlike vibe off of that and stuff
versus like um, if you're like Idon't know, frustrated or mad
or whatever might be, likeflustered, then like they'll
realize that.
Then like, thank you for ourleaders.
Like that we're not in a goodposition.
Speaker 1 (16:28):
You know what I'm saying.
Speaker 2 (16:29):
So just keep like a positive attitude.
Speaker 1 (16:30):
It's probably like especially when you're in that
leadership position.
Right, right, like you don'twant to stress out you know the
people that you're working withbecause like that culture again
right, like everything affectseverything, yeah, but I guess,
well, that just shows like likefollow-up to my next question,
like what would you sayseparates you guys from the
(16:51):
other cookie places here andUtah, especially like once
you're getting famous, like alsolike I'll practice a bit later
but like crumble versus cookieover so dirty dough right, like
I know, yeah those are like lotsof just ended, like what like
last, last year, right?
Speaker 2 (17:05):
yeah like just talk to us about that and then like
how, uh, we, can you know we'llgo up after that yeah, so you
want me to start with like, the,the whole, like yeah, that's
the rivalry between yeah, justthe rivalry, and then we can go
yeah so, to be honest, I've Ithink rivalry and competition is
good, it's good for business,like I kind of view it as like
(17:28):
like nike, like I love nikechecks over stripes.
I'm not.
I'm not shout out drake, butlike nike has really great shoes
, adidas has really good shoes,underarm has great cleats the
rest of the shoes are trash.
I don't really like them youknow what?
I'm saying but like they're likethe same category, you know
athletic wear brand, so that'skind of how I view like crumble.
(17:48):
It's like crumble might be likethere's crumble, dirty dough,
that chip, a bunch of other likedessert kind of companies I'm
like but was there like acertain reason why?
Speaker 1 (18:00):
because I know, like, like I know, it was
specifically like Dirty Doughright where you guys were
fighting the lawsuit against andwhere you guys just settled
recently, like was there just abig reason why, like they were,
because I feel like they werekind of blowing up a little bit
too right and for me I'm like, Ibelieve, like, because
Crumble's at that level like itdoesn't really matter, unless,
(18:21):
like they actually did somethingthat like kind of triggered,
like you know, the ceos andeverything you know that's fair.
Speaker 2 (18:27):
I think it was.
I think it was something overlike recipes or like shoot.
I don't even know.
I'm not gonna lie to be honestlike a lot of it was like kept
not under wraps, but it was likemore of like the big dogs are
taking care of it and they'rekind of like oh, like, this is
kind of like where we're at witheverything and stuff like that,
if that makes sense yeah, yeahbut as far as I know, like
(18:50):
companies like sue each otherevery day, like it's not like
like a taboo kind of thing.
You know what I'm saying?
Like people get sued left andright and like and same thing.
Like am I even like, like we'vebeen.
It's happened to us too.
I'm not sure like when or where,but like I know it has happened
before too with like smallerlittle things.
But I don't like if we did goafter like when we did go after
(19:11):
him, we don't just go after himfor like no reason you know what
I'm saying.
That'll be a reason why yeah,so, if anything, that's my
answer.
It's kind of like short no,yeah, but that's.
That's kind of like all I knowabout yeah but I guess, when it
comes back to like the rivalryand stuff, like that like I kind
of view crumble, kind of likeon this little tier by itself.
Speaker 1 (19:32):
This is like like apple or something I think it is
too at that point, becauseright now, like, even though in
utah we have there's derrydell,there's crave, insomnia and we
got chip, yeah, and then there'scrumble and like, obviously you
know crumbles a different tier,you know, I mean um, but I
guess following up that, likewhat would you say, separates
you guys from the other places,apart from the culture that you
(19:56):
guys have?
Speaker 2 (19:56):
I probably say cookie quality and branding and
marketing.
I feel like we, that's where Ithink, bottom note on it, you
guys for sure got the marketingdown bro.
Speaker 1 (20:07):
It's tough too, Especially like when you guys
switch up the different recipesor create new things or come up
with, bro.
Speaker 2 (20:15):
It's insane Like 52 weeks in a year, cookies every
week and desserts, yeah, yeahbecause you play a part of that
too right in the, the marketingaspect, and like also like with
the cookies and recipes andstuff yeah, so right now my role
at crumble hq is I'm on theresearch and development team,
so we're the ones that like willmake the new recipes, tweak old
recipes and try to comeinnovate like new things if and
(20:38):
then I'm also on the externalcontent team.
So like any, it sounds weird,like do my job super.
Like it sounds really weird,but it's like it's so random, so
like I hope I can make rest r&dand stuff.
But then like any um, likepicture video, anything that
crumble puts out, like withtheir desserts, whether it's
(21:00):
like a cake, a cookie, uh,whatever it might be like I'm on
a team of um three.
So maddie and emma they're mygirls, bro they're but we're
like the three that like makeevery, like all the content that
goes up.
So anytime you see, like abillboard anything, yeah, like
that's sick.
Gift cards we're the ones thatlike design it and help um
(21:22):
perfect, like baking it, likemake it like picture perfect.
Speaker 1 (21:25):
It's kind of weird.
No, I guess, I guess it'sreally cool.
Speaker 2 (21:29):
I say like the branding, the marketing.
Speaker 1 (21:31):
It's probably like talk to us about that, bro.
Like because and because partof it, I remember you made a
video for them and they're likeoh, this is super cool, like,
and then that kind of like didthat kind of open a little bit
more doors for you to like it towhere you're at right now?
Speaker 2 (21:44):
yeah, dude, so my first video I made with me my
cousin and then some of my uhhomies up in logan.
Yeah, just, I'm like oh, dang,like, let's say, crumbles, like
rated pg, like family friendly,uh, catered towards, like family
, moms, grandmas, dads, whatevermight be like really family
(22:05):
friendly.
So like I think that's why itkind of like resonated with, uh,
the culture out here in utah.
That's why I think it blew uplike a little bit towards the
beginning.
But I made a video because I'mlike dang, like this is dope,
but I want to cater to more thanjust like soccer moms.
You know what I'm saying, yeah,yeah.
So in my head I'm like okay,like how can I keep like
crumbles, like values, standardsand like align myself with them
(22:28):
, but make it like pg-13?
so like a little bit more edgier, um, but still like, keep it
toward like the main cause oflike yeah trying to get down to.
You know, like the same, likemain route yeah so I came up
with like this video idea.
It literally is like a minute ofme spinning around on this
little turntable flipping thebox, holding say, like we
(22:49):
deliver sign and stuff like that, and I posted it and I dm to a
ton of my friends.
I'm like yo like, if you canrepost it, share it, tag crumble
, whatever it might be.
Like that'd be dope.
I was just doing it for mebecause I'm like yeah I'm like
dang, this whole cookie thing isdope.
So I'm like, let's make it dope,let's make it dope.
I'm saying like let's put likea little flavor and like spice
into it yeah so I got around um.
(23:10):
I think the original video hadlike 20 000 views or maybe it's
like 15 or something like that,but I was just off like
instagram, like 2019 yeah,that's way before yeah, so this
like way before.
But like shouts, like word ofmouth, bro, the homies
definitely helped like, but Igot shared around enough where,
like it got the attention ofsome people at crumble HQ so
(23:32):
they sent me a DM like yo, likewho are you?
So I was like, oh yo, like Iwork for a Sawyer's parents at
the Logan store.
I've been they like took me outand uh, had me like in like some
(23:52):
photos and like video stuff forlike crumbles, like second,
third birthday or something likethat.
But I was like I need to dropanother video, so I dropped a
second one and then, after I didthe job, that second one.
They're like yo, like weremember how you like start
helping us to do like differentsocial media stuff and things
like that.
So fast forward to like 2020,2021.
(24:13):
This is back or no, it was 2020.
So TikTok had just become a bigthing Before it was like I
think, branded as like Musicallyor something like that,
Musically before that yeah.
So like shout out to everyonethat knows what Musically was
before, what TikTok is now LikeMusically, like musically walk,
(24:36):
like so so tiktok could run.
You know that's right, but um,so they reached out to me that
yo been like crumbles already onlike facebook, twitter,
instagram, obviously like we'regonna try to get into tiktok so
at that time it sounds like alot of followers, but for tiktok
it wasn't that many.
But yeah, we started off at likemaybe 15 or 20 000 followers on
tiktok when they asked me tohelp like run parts and stuff
(24:58):
and I'm like what do you want meto do?
Like well, we need somethingkind of like edgy.
Maybe it's like how to likedevelop recipe or like not
develop, but like maybe it'sbehind the scene stuff of like
making cookies, things like that.
So I had like a lot of freerange but like, oh, but you
gotta keep it within like theseparameters yeah yeah, so within
(25:18):
like a count, within one fullcalendar year maybe like, and
then some maybe like two-ishyear, one year and a half or
something me and two othervideographers we helped grow it
from that 15k up to like 2.3million bro.
So like and like, I creditmyself to this too.
I'm not gonna lie, like I don'tlike I don't put myself on a
high horse or anything like that, but like every video that I
(25:41):
would help produce and stuff andmake I was just filming with my
iphone because, like using likereally nice cameras and stuff,
like obviously you want likepicture crystal clear stuff.
But when I was using my iphone,because I started with the
camera first, I'm like damn,this looks like too too
corporatey, too like tooprofessional so I'm like tiktok
is like an organic kind of likenatural thing.
(26:02):
Like the most random, like lowquality videos go viral.
Speaker 1 (26:05):
You know what I'm saying.
Speaker 2 (26:07):
So I was like I'm still using my phone just
because, like I always have iton me and then I'll use that
small enough and easy enoughjust to edit.
So every video that I edited onand videoed on was just my
iphone.
For the first like year, um,but our first video that went
viral it got like one, 1.5million views or something like.
(26:32):
It was out of the blue.
It got like 200,000 likes andstuff.
It was kind of crazy.
It was just me pouringsprinkles on a cookie and just
breaking it open and stuff.
I'm like oh, there's somethinghere.
A lot of my other friends theytry to emulate it and stuff with
their nice cameras and thingslike that, they would get good
views, but anytime I wouldpost'd get like millions or like
(26:55):
hundreds of thousands dude,like it was, it was kind of
crazy, and it was like allorganic too, like we didn't pay
for yeah, yeah, no paid trafficor anything.
No paid, yeah, it was all it wasall just because people just
wanted to like see the contentand stuff.
So like there's a few videosthat got up there and I'm like,
oh, this is dope, but I wouldjust like try to see what people
liked and stuff, what was goingon in the culture.
(27:17):
I think like, uh, you know, likedmx, like the rapper, so like
he passed away, um, back in like2022 or something like that so
in one video I used uh, I usedthe instrumental of one of his
songs or something, and like itjust blew up Just because, oh
shoot, like I was using this DMXbeat or something I forgot what
(27:38):
which song.
I used it for, but like it'slike small things, like that.
Speaker 1 (27:42):
Just being aware Of the culture and anything, and
then Exactly, what's around andthen Like what's going on.
Implementing that so but yeah,it was cool.
Speaker 2 (27:49):
So, yeah, I forgot what the original question was.
Oh, you're good bro.
No, that was sick bro.
Speaker 1 (27:55):
I feel like I think that's super cool, how, like
using your talent or somethingthat you just vibe with and you
wanted to make a change or makea difference.
You know I like that andespecially right now I think
that's super cool.
A job where it just it doesboth what you like.
You know it's like what yousaid.
Speaker 2 (28:14):
It's kind of different you know what I mean
you're doing a lot of things atonce, so it's like it's super
cool no, dude, it's super random, like like last week or two,
two or three weeks ago, like we,I met like Benson Boone oh
really yeah, we have a crumblecookie right now this week.
I mean, I don't know when thispod is going to come out, but
like he has his own benton coon,moon, moon beam, not moon beam
(28:37):
ice cream cookie out so I madehim like three weeks ago, so
it's like that's random that'ssick I helped make cookies for
like the the kardashians andlike the the jenniers and stuff
and then like bro like, oh, likeI delivered cookies to guy
fieri too, like these are like,these are all like random things
, yeah, so it's like I'vetraveled to like New York for
(28:58):
that LA.
Speaker 1 (29:00):
Bro, that's so sick bro.
Speaker 2 (29:01):
Went to Chicago a few times, Like it's really random.
Speaker 1 (29:05):
Oh, that's so insane.
So it's like so did you get tomeet all those people when you
dropped off the cookies?
Speaker 2 (29:09):
Guy Fieri did when you dropped off the cookies, guy
Fury did Benson and I did theKardashians.
The Kardashians are likethey're like tier A.
You know what I'm saying.
They're like A-list celebrities.
Speaker 1 (29:17):
I mean.
Speaker 2 (29:18):
Yeah, so we didn't get to meet them or anything
like that, but like just saying,like I made a cookie that Kim's
gonna eat.
Speaker 1 (29:25):
Yeah, yeah.
Or like you know their show, orlike would you just drop it off
?
Speaker 2 (29:30):
or like yeah, I think it was just like a collab that
we do so I think that's anotherbig thing like why I think
another reason why I thinkgrumble's kind of like winning
just because like thosecollaborations, yeah, like
collapsing, like partnershipsagain.
Speaker 1 (29:40):
Bro, marketing bro, yeah, that's, that's tough dude.
Our marketing team's crazy goodsame thing for our pr team too.
Speaker 2 (29:46):
There's like a whole squad of them, bro.
Like most people have like oneor two people like yeah, but we
have like half a dozen, if notmore so that's crazy, bro, freak
, that's so cool.
Speaker 1 (29:57):
I think I'm just like thinking back.
I'm like dang, that's.
It's so cool to like, see, likein a position where, like you
love what you do and then yourpassion pushes to what you want
to do and then, um, that justgoes to where it's just, when
people follow what they want todo and how what they're
passionate about, it just leadsto other doors.
Yeah, oh, exactly, you knowwhat I mean.
Speaker 2 (30:17):
When those doors open , when I was kind of intimidated
at the beginning, just because,like before going back to like,
when I said, like the ownersbrought me to open up like the
first Crumble or like theCrumble location, like the
crumble location, yeah, my firstcrumble location I was gonna
open.
Like I kept bugging them aboutlike, oh, like let me know, let
me know when, when, like there'sopportunity, and like you just
(30:37):
kind of have to like in there,the door opened and I'm like I
jumped on it and like I put 100into it.
You know, I'm saying I feel likethat's like when a lot of
people are just kind of like notscared.
Like they might be scared,whatever it might be.
Like they might be scared totake like that jump, just
because, like it's in liketerritory where you might feel
uncomfy, you don't know what'sgoing to happen well, like how
and how old were you at thattime?
(30:58):
Bro, I was like 18 or 19.
Speaker 1 (31:00):
That's what I'm saying bro, like you're 18 at
that time, looking foropportunity and you jump on it
like how many, how many otherpeople do you know that were 18
and opening up freakingfranchises like locations?
Speaker 2 (31:10):
oh, that's true, you know, I I mean, I was like a
little kid that.
Speaker 1 (31:13):
That perspective, bro , is like like I'm thinking
about, I'm like dang, like what?
was I doing when I was 18 and soI'm over here like, bro, that's
super cool, how, like you hadthe, you had the drive and
passion to do that.
Because, yeah, a lot of peoplenowadays like, um, they let the
world dictate what they do andit's hard for them to be like,
(31:35):
follow their passions despitewhat everyone tells them,
despite what society tells them,and it's just, it just leads
them to be a little bit moreunhappy or feel a little bit
longer before they finally makethat jump, you know.
So I think, follow up questionon that but, like, what piece of
advice could you give to likepeople to make that jump a
(31:55):
little quicker, a little easier,like to, despite all the fears
around them?
Like how can they make thatjump?
Speaker 2 (32:02):
like like for me.
I was talking to my fianceabout this.
I keep like there's some thingswhere she's like like right now
she's trying to become like atattoo artist and stuff like
that.
But she's been kind of like 50,50 on it for like a little bit,
yeah.
But I just keep telling herlike you just gotta do it.
I'm just like, oh, like what if, like, no one like dms me for a
tattoo?
Or what if, like, I don't likethis art?
(32:23):
I'm like, well, you're notgonna know, unless if you do it
like I'd rather like find out.
Yeah, and like fail versus likejust not doing it and not
knowing.
You know like I hate.
That's the feeling I hate themost.
Like I'd rather like just justdo it, like you just gotta do it
and like, if it works out,works out, if it doesn't, it
doesn't.
But then like, at least youknow exactly.
Like, just like.
Not knowing is probably likethe thing that gets me like the
(32:46):
most you know.
So that's why I'm like ifthere's opportunities, doors
opening, you should try to takea shot at it.
Maybe you know, if you can't doit a hundred percent, that's
okay.
But like, just do like a littlebit of it, like a little bit's
better than like none, none atall.
Speaker 1 (33:00):
You know I'm saying I like that bro, I like that a
lot, I feel like for especiallyus polynesians, would you say,
like it's a title for us to likemake that jump as well yeah, I
definitely think it is.
Speaker 2 (33:11):
I mean, I'm like first gen, born and raised in
the states.
Like my biological mom, shegrew up in uh tonga and then
moved to the states and was like, like my bio dad, I I never
knew him you know, what I'msaying, but uh, the same thing
with him too, like first gen,born and raised here.
(33:34):
You know I'm saying so.
I feel like it is harder justbecause I feel like we have
expectations as like a culture.
I feel like I have like aunique um perspective on it
because I was adopted like rightout of the womb, like my
parents were there in thedelivery room when I was adopted
like right out of the womb Likemy parents were there in the
(33:54):
delivery room when I was likewhen my biological mom gave
birth to me, Dang.
So they've been mom and dadsince day one.
Speaker 1 (33:58):
So, like I always knew, I was adopted just because
, like my parents are white, I'mbrown, I'm like, I know my
colors, I know you know what I'msaying.
Speaker 2 (34:04):
I'm not colorblind but, like, I guess, going back
my perspective because I wasraised by a white family versus
a normal traditional poly family, I've had to go back and
connect with my Tongan roots andstuff.
That's another reason why I gotall these tattoos.
I love them, but obviously Iwasn't raised in the culture
(34:28):
like a lot of the rest of ourbrothers and sisters were.
I'm trying to do my best to likelearn how the culture was yeah,
so like coming from thatperspective, I'm like having to
learn how, like the culture is,and I feel like I've learned to.
I'm still learning you knowlike I still don't know a lot.
There's like a lot oftraditional things like I don't
know of like rights and wrongsor like I just don't know, you
(34:51):
know yeah like, for example,like I took my, like I keep my
shoes outside like I had no ideathat was like a big poly thing.
and so, like I went to like my,my cousin's house, like yeah,
like take your shoes off andlike, oh, shoot, but it's like
stuff, like small things, likethat, you know I'm saying, but
like coming from like a biggerthing, like like I guess the
original question, um, Idefinitely do think it's harder
for, uh, I definitely do thinkit's harder for Polynesians in
(35:12):
general just to take risks justbecause of, like, their family
unit, which I'm not saying isn'timportant.
But, like if there's like anopportunity or something like
that, it's like, oh, like Icould go to you know, like
you've seen, Lilo and Stitchright.
Speaker 1 (35:28):
Yeah, yeah, yeah.
Speaker 2 (35:29):
I'm going to use that as an example, like Nani, like
oh, she can go to school, orsomething like that but she's
got to take care of her littlebelow and stuff, but she feels
like she needs to, which is true.
If I had to do that with mylittle sister, I would too
Exactly.
Speaker 1 (35:43):
I feel like it all comes down to the way, like
surroundings as well, andsituations Exactly, or even the
household.
I feel like, especially Paulies, that I do know that, like
either Afakasi or have polyparents or even that have been
in those situations they've, youknow a lot of them are not
afraid to take a little bit morerisks, whereas, like I know
(36:05):
that a lot of traditionalhouseholds you know they are
made to be molded into, like youknow the culture, you know what
you're supposed to do, andthere's certain things where,
like they don't want their kidsto become right.
Yeah, I feel like sometimesthey can kind of put a lot of
restriction on some, some kids,like what they want to do, which
leads to the question oh, can Istill follow my dreams, or
(36:29):
would I get backlash forfollowing my dreams?
Speaker 2 (36:31):
yeah, right, exactly.
Yeah, I agree with that 100%.
So that's kind of how I view itas well.
Speaker 1 (36:36):
Because I feel like, as parents, when you do grow up,
you want nothing but what'sbest for the kids.
So some of them love them somuch they want them to be oh, do
you do this, this, this?
And a lot of them actually goleave the islands, like go to
New Zealand, australia, america.
Leave, you know, the islands,like go to new zealand,
australia, america, to like fortheir kids to get higher
(36:57):
education right, and then so Idon't know.
I feel like for for them they'vealready, or they'll already, be
put into a position where theykind of already are unsure
whether they think about whattheir parents wants for them or
what they want for themselves.
Speaker 2 (37:09):
You know exactly yeah , I feel like there should be
like a good balance.
Speaker 1 (37:13):
Exactly For both, I feel like communication.
Speaker 2 (37:15):
I mean, I feel like communication to anything is key
, but it definitely is likescary.
Like talking to your parentslike yo like I want you to go to
school and they're like no, Idon't want to do that.
You know what I'm saying?
It's like what the heck?
Like you're not going to go togo to college.
Speaker 1 (37:31):
I'm like nah no, yeah , bro, 100, but I don't know.
Speaker 2 (37:35):
I feel like today's world is changing, same thing
with cultures and stuff, butlike you definitely want to be
respectful for like where wecame from, give like a nod to
them and stuff too.
I feel like, as long as you'relike wanting to put your family
in like a better situation orbetter place I feel like if you
are able to communicate that tolike your elders and stuff, I
feel like now it's like easierfor them to understand versus
(37:57):
like how it used to be you knowwhat I'm saying.
Speaker 1 (38:00):
I like that too.
I think that goes to our nextfollowing question for you, bro.
We have a couple of authenticquestions we want to ask you
before we close up the episode.
But this next one kind ofresonates with what we just
talked about.
Um, but what brings you themost joy, even if it doesn't
align with others expectations?
Speaker 2 (38:23):
probably that's a hard question what brings me the
most joy, even if it doesn'talign with others expectations?
I probably probably say, justtrying.
That's kind of a basic answerfor me to give.
But it's just a root-basedanswer.
(38:43):
If you don't try, don't give asmuch effort as you can to
something.
Speaker 1 (38:49):
Even if you can't get it to the level someone else
wants, at least you know you'regiving it your all exactly I'm
saying so like if I don't meetsomeone's expectations honestly
that kind of kills me inside alittle bit, but at least like I
know I did like everything Icould to my ability, but I can
learn from me not meeting theexpectation.
Speaker 2 (39:08):
Like said person had that one like.
Okay, like I got to 75 percentof like what their expectation
was.
I did 100, I knew how to do,but there's 25 percent that they
had that I did not reach.
Like was that 25?
Or whatever that percentagemight be?
Yeah, so that's when I'll likego back to the drawing book,
whatever that might be, and comeback to and work on that part.
(39:30):
I like that that way.
Like next time I can come backwith it.
I like that mindset.
Speaker 1 (39:36):
That's a good mindset to have.
Our next question for you, bro,is what core values do you hold
that?
Speaker 2 (39:50):
you rarely express openly, and why?
Ooh, I feel like dang, that's ahard one.
Because, I feel like I just beme all the time.
You know what I'm saying.
So I feel like I like toexpress being like, I guess,
like being like a good person,like it's not like that hard to
like, be nice, be pleasant to,to be around, have like a good
(40:13):
attitude and stuff like that, ifthat makes sense you know it's
like.
I guess I'm kind of liketwisting your question like oh,
you're good yeah but, um, it'sway easier to be like nice and
be positive.
You know I'm saying versus uh,just being negative or being
down about something.
I mean like I get it, ithappens.
But I feel like it kind ofcomes back to.
I kind of like put it in thesame category as like motivation
(40:36):
, yeah, so like you're not goingto be motivated all the time to
do stuff.
You know what I'm saying.
But like being disciplined andjust doing it anyways, even if
you don't have enough motivation, it's kind of you won't be in
the happiest situations all thetime.
You won't like.
You might not want to be like anice person today, but like,
just do it.
You know it'll be like lessstressful and everything like
(40:58):
it's.
Speaker 1 (40:59):
It makes life easier too it does, though I feel like
there's people can have if youhave, and being not a good
person takes a lot more energythan being a good person.
Yeah, no, exactly that's whatI'm saying.
Speaker 2 (41:12):
Like, like like, why would you want to be sad and not
like nice and stuff, like justbeing all angry?
All the time, like then if youput that same energy into being
happy, then like it's a bettermood.
You know, I agree with that.
Like it takes way more energyto like, if you're putting
energy into one thing, just flipit around and do the other.
Speaker 1 (41:33):
A hundred percent.
In what moments do you feel thestrongest urge to hide part of
yourself?
Speaker 2 (41:45):
That's a good question.
Can you run back that questionreal quick?
Speaker 1 (41:48):
Yeah.
In what moments do you feel thestrongest urge to hide part of
yourself?
In what moments do you feel thestrongest urge to hide part of
yourself?
Speaker 2 (41:56):
I probably say like I can't give any like situation
off the top of my head, but Ifeel like when I'm not feeling
like, 100% me, if that makessense.
I mean I've been still likeeveryone, you know.
Speaker 1 (42:08):
But sorry, I'm trying to blank on this question no,
you're good, you're good, bro,you're good, you're good.
Speaker 2 (42:15):
But um.
Speaker 1 (42:17):
Because I feel like for me, like, um, I feel like
for me sometimes, like when I'mwith family and Like, especially
like when you love your parentsso much or you love your uncles
or whatever like part of mehides the urge to like actually
(42:38):
share what I'm feeling in termsof like what I actually think
about the situation.
Like sometimes and it'sprobably a bad skill, bro, but
like I'm like I know what myparents want to hear and I know
what they expect and I know andit can be for a lot of people as
well like where to be, liketeachers or whatever like and
for me I kind of hide the urgeto share what I really think.
(43:01):
sometimes, yeah, I kind ofchoose such and that's I think,
in your battles sometimes I'msaying like I battle myself in
my mind where, like do I reallyshare what I think, or what I or
what am I?
Am I thinking this?
Or do I really believe I wantto follow what they, what this
says?
You know what I mean.
Speaker 2 (43:17):
I feel like sometimes we all have like queued up
answers.
You know what I'm saying,exactly Like like you just know
what you're going to say justbecause of um, or you know what
your sponsor is, just based offof someone, what someone's going
to ask yeah like kind of likeyou said like oh, like you know
what your mom and dad want tohear versus like what you want
to say in like some situationsand stuff so I feel like that
(43:41):
yeah, that happens with me withlike friends and stuff like that
sometimes.
Speaker 1 (43:45):
Yeah, exactly like when we go hang out friends.
Sometimes I'm like uh we couldgo out and out late at night.
But really I'm tired, I'm gonnago home.
Speaker 2 (43:53):
Yeah, that's what I'm gonna do.
Yeah, like you have that onefriend, it's like he's finished
the function.
It's like 1 am.
It's like all right what's themove?
Speaker 1 (44:02):
what's?
Speaker 2 (44:03):
the move like it's like 2 am, what the hell it's2
am I'm tired, bro.
Speaker 1 (44:07):
I gotta wake up next morning.
Um.
The next, uh, next question,bro, is what fears hold you back
from living more authentically?
Speaker 2 (44:20):
I feel like the fears that hold me back.
I feel like the only fear Ihave of not being authentic is
like not trying to be authentic.
You know what I'm saying.
I think I feel like it kind ofgoes back to like that little
thing I was trying to say aboutlike motivation.
If that makes sense, it's likeas long as, like you're trying
to be authentic, I meansometimes you might be a hundred
(44:41):
percent authentic, that's justyou.
Like it just comes off easythat day, but like when we wake
up, the next morning maybe that100 like job down a couple
levels or something like that.
As long as you're like tryingyour best to be authentic, I
feel like that's what the mostimportant thing is to do like
the only thing that scares me islike, if I'm like woke up, I'm
like not f this, I'm not gonnabe authentic.
(45:02):
Like that's my like, not tryingto do it.
Speaker 1 (45:04):
I think that's like my biggest thing you know 100,
bro, and it's, it's tough,especially living, living right
now, and it's like knowing thatyou can get backlash for it with
any thing decision you do.
Yeah, and that's hard because,like, let's say um, and even
like what you said, I think thenot trying aspect of it, like at
(45:26):
least I'm trying to be more, atleast I'm trying to be myself
more, just be like 1% better, 1%better.
Whereas we have people who don'twant to try at all because of
what they think others mightthink of them the expectations.
I feel like that's on to ournext question is if you were to
remove all external expectations, what decisions would you make
(45:49):
differently?
Speaker 2 (45:51):
I feel like I'd be more outgoing, for sure I feel.
I mean I'm glad I've been liketalking, and opening up a lot on
this pod right now, but usuallyI'm kind of like a listen.
First talk after kind of person.
I like to rid the room a lot,you know what I'm saying so, I
felt like if the expectationsweren't there, well, like I'd
probably like share what's on mymind, or maybe like intervene
(46:15):
not intervene, but like likejump in a little bit sooner or
something like that, if I knewwhat they were like rep rep,
maybe repercussions or somethingjust based off like an idea or
something that I might have saidExactly.
You know what I'm saying soprobably just be more open in
that way that makes sense.
Speaker 1 (46:35):
What is a piece of advice that you could give
yourself right now?
Speaker 2 (46:42):
Be happy.
Yeah, two words, it's easy.
Just be happy, be positive, bea good person.
I mean, it doesn't take thatmuch energy, like I said, like
we were talking about before tobe a nice, solid person.
And like smile and stuff too.
You know what I'm saying.
That's right.
If you like, just smile, say hito someone, just do something
positive.
(47:02):
It's like I'd rather live likea happy life versus like
complaining, being like annoyedor like whatever it might be.
Speaker 1 (47:10):
You know like I feel like energy, positive energy,
and this is what I think about.
A lot is like I feel likepositive energy and how the law,
like the rules of energy let'snever create or destroy, it's
just dispersed, right likeexactly.
Speaker 2 (47:23):
Yeah, I feel like if you.
Speaker 1 (47:25):
If you output positive energy in some way or
form, it will come back to you.
Speaker 2 (47:30):
I think that's what I think about a lot Like another
thing on that, like I don't knowhow this is going to sound, but
like I'm not lazy, but I feellike the lazy it's like if I put
my energy into being positiveand like happy and stuff, it's a
lot easier.
Speaker 1 (47:50):
so it like I like doing that, what things like the
easy, and our last question foryou, ben, is what does
authentic mean to you?
Speaker 2 (48:12):
Being authentic.
I mean to me and probably likeothers that have, like, said
this too, or you've asked thisquestion.
They probably say, like, justbe yourself.
But I'm going to quote mycousin on this Levani Damuni
plays for the Utes Go Utes.
But back in high school I thinkhe was just joking around at
the time but like I, kept thislittle quote from him for a
(48:33):
while.
It's like living right in frontof my head, but it's like, if I
don't do me, who will?
So it's like you can only beyou.
Sometimes we might not wake up,us like I might not wake up me,
but like if I don't do me thatday, then like I'm not being me.
You know what I mean.
Sometimes we may not wake up us, like I might not wake up me,
but like if I don't do me thatday, then like I'm not being me.
You know, I'm exactly so likethat's what it means, like to me
(48:57):
, like to be authentic, likejust be you, but also like being
respectful of others opinions,like, like, not my mom hates
when I say it's like, oh, likeyou want to do this today, I
don't care, do you want, wantthis?
I don't.
Like I say I don't care a lotjust because, like, I really do
care.
But it's like now I'm chillwith it, like let's just see how
it goes.
You know, I'm saying like me andlike another person.
(49:18):
We might not see how like thesame, like values or something,
but like we can agree todisagree exactly just leave it
up like I don't care whatthey're exactly if I don't like
that, like that's on me, but I'mnot gonna like stop them, like
oh you're wrong, or anythinglike that yeah, I'm saying so
I'm like yeah, if I don't do me,who will?
Speaker 1 (49:35):
yeah, that's probably my biggest thing I like that,
bro, ben appreciate you comingfor this episode of podcast, for
this podcast, bro.
We appreciate you, bro,appreciate your words of wisdom,
your gems, advice that you'vegiven us today.
Um, but yeah, man, thanks forcoming on the podcast episode
with us yeah, no, thanks forhaving me on, it's great no,
yeah, um, guys, uh, there's athing, a podcast episode here
(49:57):
with ben.
Uh, we'll put his, uh, we'll puthis socials in the link below
the description.
Um, but yeah, we're excited forthe episode and if you haven't
already, guys, we're all socialmedia platforms.
We're on instagram, facebook.
We're excited for the episodeand if you, haven't already,
guys, we're on social mediaplatforms.
We're on Instagram, facebook,we're also on YouTube, as well
as we're on listening platforms.
We're on Apple Podcasts,spotify, iheartradio wherever
(50:19):
you're podcasting, guys, goahead and tune in and listen to
these gems that we have for you,guys, that you're able to take
with yourself and, you know, goout and learn from them as well.
But yeah, man, thanks forcoming on.
Is there anything you want tosay before we head off?
Speaker 2 (50:31):
uh, no, it's, it's been good, it's been good and
appreciate it.
Much love to y'all broappreciate you, bro.
Speaker 1 (50:37):
Um, yeah, and that's us guys.
So next time we'll see you tillthe next episode, but we out,
peace, peace.
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