The Author Launcher Podcast

Stephen King's book, "On Writing," draws upon a series of analogies between the craft of writing and carpentry, using a carpenter's toolbox as a metaphor to illustrate the various tools a writer needs to master. King argues that the most important tools include vocabulary, grammar, basic style, and honesty. He contends that a writer's toolbox should be portable and well-organized, and that writers must learn to use their tools effe...

How Important is an Email List for Authors? explores why building and maintaining an email list is one of the most powerful tools for authors. In this episode, we break down the benefits of direct communication with readers, strategies for growing your list, and how to use email marketing to drive book sales, launch new projects, and build lasting fan relationships. Whether you’re an established author or just starting out, discove...

Create a professional, engaging, and effective website to grow your author brand. Whether you’re a seasoned writer or just starting out, we cover everything you need to know—from must-have essential features and more. Learn how to showcase your books, connect with readers, and turn your website into a powerful marketing tool. Tune in for actionable advice and expert insights to create an author website that stands out in today’s co...

An author website is a cornerstone of your professional platform, serving as your online hub to connect with readers, showcase your work, and build your brand. It provides a dedicated space to share your story, sell books, and capture email subscribers for long-term engagement. Unlike social media, you control your website, ensuring it remains a reliable resource regardless of platform changes. A professional site boosts credibilit...