December 18, 2024 • 64 mins
In a world where indie authors face endless competition, how do you stand out and become uncopyable? In this episode, I’m chatting with marketing disruptor Daniel Den, creator of the Ideas That Influence Book Box Experience. Daniel shares his innovative X Factor Effect methodology, exploring how authors can differentiate themselves, engage readers through unique experiences, and build unforgettable connections with their audiences. From boosting book consumption rates to leveraging personalization in marketing, this episode is packed with actionable strategies for authors who are ready to break through the noise.
Plus, we discuss the power of experiences, Daniel’s wildly successful interactive book box (get yours at BigIdeasBox.com), and how thinking differently can elevate your author business. Don’t forget to check out my conversation with Roy Osing on standing out in the market (Be Different or Be Dead - Episode 241).
As we wind down the Author Revolution Podcast, I also share a sneak peek into what’s coming next—The Neurodivergent Manifestor and my brand-new show, Manifest Differently Podcast, launching January 1st. Don't miss it!
Links Mentioned:
- Ideas That Influence Book Box Experience: BigIdeasBox.com
- Roy Osing Episode 241: authorrevolution.org/241
- Neurodivergent Manifestor: manifestdifferently.com
Are you an author at a crossroads, feeling stuck & unfulfilled in your author career? Do you know deep down it's time for a change, but you’re unsure of the next step?
The High Vibe Author is the only transformational membership designed specifically for authors like you—those who are ready to break free from limitations & step into the abundant life they deserve. Click here to learn more.
Indie publishing wasn’t built for neurodivergent minds—so let’s change that. Inside Author Revolution on Substack, I share exclusive insights on writing, publishing, and manifestation for ND authors. Plus, explore my neurospicy romcoms & urban fantasy worlds. Want to go deeper? Get access to Manifest Differently: The Deep End, my private podcast. Follow now: 👉 authorrevolution.org/substack
Thank you for tuning into the Author Revolution Podcast! If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. For more insights and inspiration, visit Author Revolution. Don't forget to follow us on social media for updates and exclusive content:
Go forth and start your author revolution!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to the Author Revolution podcast, where
change is not just embraced,it's celebrated.
I'm Carissa Andrews,international bestselling author
, indie author coach and yournavigator through the
ever-evolving landscape ofauthorship.
Are you ready to harness thepower of your mind and the
latest innovations in technologyfor your writing journey?
If you're passionate aboutmanifesting your dreams and
(00:25):
pioneering new writing frontiers, then you're in the perfect
place.
Here we merge the mystical wooof writing with the exciting
advancements of the modern world.
We dive into the realms ofmindset, manifestation and the
transformative magic that occurswhen you believe in the
impossible.
We also venture into the worldof futuristic technologies and
(00:46):
strategies, preparing you forthe next chapter in your author
career.
Every week, we explore new waysto revolutionize your writing
and publishing experience, fromAI to breakthrough thinking.
This podcast is your gateway toa world where creativity meets
innovation.
Whether you're penning yourfirst novel or expanding your
literary empire, whether you'rea devotee of the pen or a
(01:09):
digital storyteller, thispodcast is where your author
revolution gains momentum.
So join me in this journey tocontinue growth and
transformation.
It's time to redefine what itmeans to be an author in today's
dynamic world.
This is the Author RevolutionPodcast, and your author
revolution starts now Welcomeback to the Author Revolution
(01:35):
Podcast.
I'm so excited to bring youtoday's guest, daniel Den.
If you're ready to break out ofthe marketing box and become
uncopyable in your authorjourney, you're in for a treat.
Daniel is box and becomeuncopyable in your author
journey.
You're in for a treat.
Daniel is the mastermind behindthe X Factor Effect methodology
.
He's helping authors andbusiness owners differentiate in
a way that truly breaks throughthe noise.
He's going to share someincredible insights about
(01:57):
creating experiences around yourbooks, becoming a unicorn in
your niche and stacking yourdifferences that make a
difference.
We're talking innovation,disruption and how to stand out
in this crowded publishing world.
Plus, you're going to hearabout Daniel's epic interactive
book box experience.
It's next level brilliant.
Trust me.
I've gone through the box, I'vegone through the book.
(02:19):
It is super fun and includes somany aha moments that you're
just you're going to want torace out and get it right away.
So buckle up, because thisepisode is packed with
actionable advice that you'regoing to want to implement right
away.
So let's dive in Well.
Hi Daniel, welcome to theAuthor Revolution podcast.
I'm excited to speak with youtoday.
I'm so ready to break out of mymarketing box and you have some
(02:42):
very cool stuff here to be ableto talk about.
For those who are listening,I'm pointing to the box behind
me, literally.
But before we get into all that, do you want to describe to my
audience who you are, what youdo, all the fun things that you
are involved with?
Speaker 2 (02:59):
Carissa Andrews, thank you so much.
I was so excited to be herewith all the other indie
publishers on the AuthorRevolution podcast, and this is
the place for the disruptors inthe industry, so I'm excited to
help with the disruption.
Let's disrupt together.
(03:19):
Let's break through the noisetogether.
The very quick story is for thepast 12 years, I have been able
to help over 20,000 studentsand clients.
We started that with mybusiness partner down in Brazil,
so a lot of them came out ofBrazil and then across the world
, and then now, with our newerstuff, we're helping a lot of
(03:42):
people in the English speakingmarket as well.
But the whole basis ofeverything we do, it's all about
disrupting.
It's all about our X factoreffect methodology, and I found
the need to differentiate and dothings differently when I had a
website right around 2009 where, like I was planning my
(04:07):
retirement, carissa, like so2009, daniel, daniel, and so, to
give you an idea, 2009, I waswhat?
27 years old, so young,ignorant, like all right, I'm
going to, I'm going to retireoff of this website type thing.
And for six months, like I wasjust raking in the dough and I
(04:30):
had multiple days where I wasmaking like a thousand dollars
profit off of this website,which in 2009 dollars is like I
don't know.
That's like $5,000 a day today,right, I agree.
It was like whoa, this isamazing.
Eventually, after about sixmonths, I had somebody
completely rip the website off,like they copied the entire
(04:53):
website.
Oh my gosh, and that copycatcompetitor turned into three,
then turned into five.
After about a year it probablysurpassed right around 50
competitors.
Some people create their ownversions of the site with their
own graphics, and some peoplewould create their own copy,
(05:13):
modified off of the copy that Ihad written, and then some
people would just completely ripoff my website.
Uh, images and oh my gosh.
That's Just the whole thing.
Just like when, all of a suddendone, I probably had a hundred,
maybe a bit more than a hundred,copycat competitors and I
realized this need for figuringout how to become uncopyable,
(05:37):
differentiating to the pointwhere you're breaking through
the noise yes, and then stackingyour differences that make a
difference.
And then so for the past 12years, with our X factor effect
methodology, that's what mybusiness partner, pedro so Perky
, and I helped so many people dois we help them do things
differently, but different in away where they became such a
(05:58):
unicorn inside of their nichethat they kind of became like
untouchable Right, and that'swhere we got a lot of people to
go from struggling and beingcopied to becoming market
leaders and category Kings andcategory Queens, and some of
those people are authors as well.
(06:18):
So there we go.
Awesome, I love that so muchOkay.
Speaker 1 (06:21):
So you've talked about the X factor methodology,
so let's go back to that and doyou want to describe a little
bit about what that is and howpeople can apply it?
Speaker 2 (06:31):
of Be Different or Be Dead.
Roy Osing, he was just on andyou guys had an amazing
conversation, and so the coolthing is is Roy has his
(06:55):
methodology for being different,and his methodology for being
different is different, rightright Than my methodology for
being different.
Speaker 1 (07:02):
Go figure on that.
Working out like that, that'sso strange.
We knew working out like that,that's so strange.
Speaker 2 (07:07):
We knew that like so, for example, when it comes to
authorship, right.
So some of us indie authorsthat are listening today,
carissa, some of the fans of therevolution may have read like
the blue ocean strategy.
Okay, the blue ocean strategyis one strategy for
differentiation, right, go afterthe blue oceans technically.
(07:29):
Um, when I started working withpedro down in brazil, I went I
I'm, I was born in the unitedstates, portuguese is my second
language.
I went after a blue oceanopportunity because ped Pedro
and I were starting to do thingsdifferently with our marketing
and with our sales andeverything, and we saw this need
(07:50):
for differentiation and nobodywas talking about it.
So it was an absolute blueocean for us, what we did and
that's why we were able to growso, so big.
But we eventually learned, aswe helped more and more people
differentiate, that the blueocean strategy is amazing as it
is is only one way to breakthrough the noise, and there's
(08:10):
actually a lot of need to breakthrough the noise in red oceans.
So, most of us as authors onthe revolution, the author
revolution podcast, but yourlisteners, harissa, we are in
red oceans and so, yes, blueocean is good, but how do we
differentiate in red oceans andso our methodology encompasses
(08:34):
hey, sure, you can go after ablue ocean, you can go after red
ocean, you can follow thatstrategy.
But our methodology we'redifferent in the way that we are
different, because we teach youhow to stack your differences
that make a difference.
So we have nine main pillars ofdifferentiation can be applied
(08:56):
to small business, can beapplied to authors, writing
books, creating content ingeneral, growing a following on
social media.
But we have nine main pillarsand inside of those nine main
pillars we teach you how tostack your differences that make
a difference.
And you don't have to followall nine pillars, but once
you've followed like three orfour and you're different in
(09:18):
like those three or four or fivedifferent pillars that you
followed, you become such aunicorn that you kind of, just
like Roy was talking about, youhave you know your oneness about
you in a big way, not a onenesswhere it's just like, oh, like
I've got like a, like aguarantee or something that
(09:40):
nobody else has right, likeunicorn, like unicorn level of
being different I love it.
Speaker 1 (09:52):
Can you describe a couple of the pillars so that my
audience knows what they kindof look like, what they would be
?
Speaker 2 (09:57):
yeah, yeah so so we'll use carissa, and the
author of the podcast as anexample, because Carissa is
doing an amazing job atfollowing a lot of the pillars.
So one of the things that we dois we teach you to start to
build that tribe and through therevolution, the author
(10:21):
revolution, we've got a lot ofindie authors that are part of
carissa's tribe and, um, peoplesay like, oh, you got to build a
tribe eventually, but like it'swork.
Parisa knows how much work itis.
It's not to lead you indieauthors, uh, it's like herding
cats.
(10:42):
Yeah, it's not easy to be like,hey, let's, you know, let's jump
on a training together, let'sdo a, let's, let's meet up,
let's do a meetup at an event.
You know it's not easy to dothat, but once you have that,
once you start to build that asa differentiator, people love
community, and with too manybrands and products and services
(11:05):
in 2024, there is no identity,there is no community, there is
no prestige in buying thatproduct or service because it's
been overlooked, and so that'sone of the great pillars that
Carissa has been able to apply.
On top of that, we say allright, other than lead your
(11:27):
tribe.
We say join the age ofexperience.
Ah, this is a good one, becausein 2024, if we're being honest
with ourselves, we all have toomuch stuff.
We all have access to as muchstuff as we want, thanks to the
mass production that happens inChina.
(11:52):
Things are just mass produced.
And then Amazon, walmart.
They just made it too easy forus to fill our homes with as
much stuff as possible, as muchstuff as possible.
So lots of us, we, includingmyself and my wife we started to
adopt like more of aminimalistic lifestyle, where we
(12:13):
still buy things, but we onlywe buy certain things, and in
that category of certain thingsthat we buy, they usually
include a great experience,because we're all quick, we're
all sick of stuff, but we're notsick of amazing experiences.
And so we say join the age ofexperience, realize that one of
(12:37):
the biggest differences that youcan do inside of your business
or as an author is bring peoplean experience that they can only
get through you Right.
So that's two of the ninepillars.
Speaker 1 (12:53):
That's amazing Is that where your idea came for.
The idea is that influence youractual box.
I mean, you have the book thatgoes with it, right yeah?
Which is amazing.
Same amazing, same title, rightum yeah but the experience then,
like someone could taketechnically, take a look at this
book and be like they did withyour website, copy the book, but
you've created an experience inthe box that you know.
(13:15):
How would they, without theexception of you, know?
Maybe they buy it from you andthen try to mimic it, but that's
just silly, because it's justamazing All the different little
pieces and components that youput together.
I mean there's so manydifferent cute little things in
here that I can't wait to diginto.
So do you want to explain wherethat came from, the idea came
from and all the good thingsabout it?
Speaker 2 (13:35):
Yeah, and this is impactful for authors.
Now, to create an experiencearound your book, you don't have
to do it to the level that I'vedone it.
So when people buy from mywebsites, they're getting a deal
, so you're getting this entirebox experience.
(13:59):
And, yes, the whole purpose ofit was so.
I wrote this amazing bookcalled Ideas that Influence, and
it's all about coming up withbig, bold, wildly successful
marketing ideas that breakthrough the noise, which is one
of the pillars for the X Factoreffect is your messaging.
You need messaging that breaksthrough the noise, messaging
(14:21):
that grabs the attention of yourdream customers and says this
is what you're looking for.
So that's what ideas thatinfluences the book.
And I wrote it and it was in theediting process and I and I
self-published it.
But editor, amazing editor, shewas helping me.
Her name's Lori Lynn and I waslike getting ready, all geared
up to launch it.
And, um, I was like gettingready, all geared up to launch
(14:44):
it and I was like, really,daniel, as amazing as this book
is, am I going to launch my book?
We're the X factor effect guys.
Right, we teach how to disrupt.
Am I going to launch my bookjust like everybody else, right?
(15:06):
Right, I said, of course not.
I, of course I'm not going tolaunch it like everybody else.
Right, right, of course not, ofcourse I'm not going to launch
it like everybody else.
So I was hanging out with somefriends in a mastermind in
Mexico and the idea came to methat I needed to turn this
entire book into an experienceand instead of launching another
business book that was a freeplus shipping business book, I
needed to launch the very firstfree plus shipping interactive
(15:30):
book box experience.
And that's what I've donedifferent envelopes and you get
presents and tools and surprisesthat facilitate you following
the advice in the book, so thatyou can have killer messaging as
(15:52):
well for your books or for yourbusinesses, and wildly
successful marketing ideas aswell, so that when you go to
market your book or yourbusiness, then once again you
are the person that is capturingthe attention of your dream
customers.
Speaker 1 (16:12):
So yes answer was that's so genius.
Speaker 2 (16:15):
I had to do things differently.
Speaker 1 (16:17):
That's so genius, though, and one of the things
that's cool about that is itkeeps them engaged, right.
Keeps them engaged in the book,keeps them reading to the next
part, where they can open thenext present or the next
envelope or the next thing, andthen it gives them that dopamine
hit too right.
It makes them go woohoo, what'shappening now.
It's like checking yourmessages, or checking all the
(16:37):
things that happen when you'reon a call.
When you come back to yourphone and, all of a sudden,
you're like yes, this is soamazing, that's such a great
idea.
Like where did that, where didthat whole concept come from?
Was it literally downloaded inyour brain at that mastermind,
or were you kind?
Speaker 2 (16:51):
of fleshing it out before.
Yeah, I would say.
I would say, you know, it camefrom somewhere up there in the
clouds there was a pill, therewas definitely a pillar of
inspiration.
I don't know how metaphysicalit was or if it was by
association, because I wassitting next to so at that table
(17:12):
I was sitting next to MarkStern and he owns Custom Box
Agency and he is amazing athelping people.
So if any of you indie authorswant to go down this route now,
it's not cheap.
You need to have themathematics.
If you're going to do it to thelevel that we've done it, then
you need to have the math inyour business make sense.
(17:33):
You need to have usually like aback end inside of the business
that make things profitable, oryou just need to charge more on
the front end.
So, just so that we don'tdissuade people.
So I did buy a book fromMichelle Cunningham and she did
a very simplified version withan experience with her book and
(17:59):
I forget the name of the book,but it's, I think it's called do
it anyway, girl or something.
So, yeah, I, I, yes, danieldidn't bought.
Let me look it up.
Um, well, matt, uh, michelleCunningham book is do it anyway,
girl.
Hey, I said it right, there wego, job, I bought it off of her
(18:20):
website and, um, and it comes inthis like neon sparkly pink
package.
I should have kept it so Icould have shown it to you.
Oh, but here's the book, I havethe book right here.
So this book, do it anyway,girl.
So it came to me in the mail andthis neon pink, sparkly package
(18:44):
, just you know, and I get it,and I didn't get it out of my
mailbox.
My 11-year-old daughter, shegot it and she runs up to me and
she's like what is this?
What is this?
What is it?
And you know, just, she's likecan I?
I, whatever's inside, like openit, open it.
(19:06):
And and then she's like can Ikeep the packaging?
Like she wanted to keep thepackaging.
Anyway, I open it.
It's got a special thank younote from Michelle and it was
like, yeah, just an experience,but a much simpler experience,
an impactful experience.
And what these experiences dofor our books is that, above all
(19:31):
, it helps increase ourconsumption rates, because, at
the end of the day, with as manybooks as you have sold, carissa
, what we don't like is whenpeople buy our book and then
don't read it.
Speaker 1 (19:45):
Right.
Why would you do that?
That's blasphemy.
Speaker 2 (19:52):
Now you have, let's see so, one of your books.
Let's see it's.
Let me get back to my notes.
It has a thousand.
I just looked it up today.
I don't even know if you knowthis number.
So midlife wolf bite, you havea thousand 52 reviews on Amazon.
Incredible, incredible, whichmeans it's a fun book.
(20:15):
People are having a greatexperience with that.
But what we, what we now do?
I don't know what type ofanalytics you have with the
ebook version, but do you knowwhat the finish rate is, more or
less?
uh, I do not, I don't think I dono, I think, I think we can
(20:35):
kind of get those numbers and,uh, if we I think within kindle,
uh like it depends on how, howpeople are reading it.
Speaker 1 (20:45):
So if it was in Kindle unlimited, you'd be able
to see, because you get paid bypage reads.
But I'm I'm no longer in KU, uh, so everybody has to purchase
the book, and so well, not justa physical copy, they have to
purchase the ebook, literallypurchase it, instead of going
through the Kindle unlimitedsubscription.
So with, so with KU, you cansee how many page reads are
(21:06):
coming through and kind of getan idea of how many people would
have finished it.
But yeah, I don't know, I don'tknow that there's any way to be
able to tell otherwise.
Speaker 2 (21:14):
Yeah, well, this is kind of what I've heard.
Just having lots ofconversations with incredible
people like you, carissa.
Heard just having lots ofconversations with incredible
people like you, carissa.
Lots of times we're not gettinga consumption rate more than
20%.
(21:35):
Okay, so if a thousand peoplebought my book, then I should
not expect more than 20 peopleto have actually read them which
is really bad.
Speaker 1 (21:40):
Right, You're like why?
Speaker 2 (21:48):
which is really bad.
Right, you're like, why, why,why?
Um, now it, those numbersdiffer from fiction to
non-fiction, but, uh, it doesn'tmatter what the actual number
is.
I wish we actually knew, butthis is just like kind of what
I've heard and this is to setexpectations for all of us in
the authors.
So if it's 20% fiction ornonfiction, the numbers are,
from what I understand, lowerfor nonfiction.
(22:09):
So my type of book, generallyspeaking, like so, this is a
business book.
Like you get people that buyhundreds and hundreds of
business books and then maybethey'll read 10% of the books
that they have on their shelf.
Speaker 1 (22:29):
Right, which, yeah, it just happens.
So you got to make it reallycool looking so that they want
to open it and to see what'sgoing on, right?
Speaker 2 (22:33):
Yeah, exactly this is where we're getting into the
experiential aspect.
So what Michelle was able to dowas she was able to like hype
people up in very simple, cheapways through the experience with
the book.
And what that does is itincreases consumption.
And with my book it because Iput even more experience into it
it dramatically increasesconsumption.
(22:55):
I have people that just because, like like the box comes with
like sticky notes, like they'reshowing me like I finished the
book, it's amazing.
And then they're like showingall the box comes with like
sticky notes, like they'reshowing me like I finished the
book, it's amazing.
And then they're like showingall the sticky notes.
I have sticky notes all throughit and I'm like, yes, people
are actually reading my book.
This is so cool.
Speaker 1 (23:14):
And taking action too .
That's even cooler.
Speaker 2 (23:17):
Exactly, exactly.
So what?
What I can share is this andthis is helpful for all of us as
authors Out of the first buyers, I tracked my first buyers and
one out of three of my firstbuyers.
Now some of these were bigger,like some of my bigger fans, so
(23:43):
just that's the caveat, right?
But without me asking them to.
One out of three of my firstbuyers were posting about the
book and the box experience onsocial media without me asking
them to.
Speaker 1 (24:01):
They bought it and they posted.
Speaker 2 (24:04):
They were commenting, posting, doing unboxing videos,
which, for an author, thosetypes of numbers, are absolutely
incredible.
Like you, just don't see thosetypes of numbers in 2024.
Speaker 1 (24:21):
That's so amazing too , and it makes you feel good
because you're like, yes, I'vedone something right and they're
so excited about it.
Speaker 2 (24:26):
Exactly Now.
So since we're trying we're alltrying to get as many readers
as possible, which you know,we've got big, we all have
really big goals.
The whole point of me sharingthat number is this those fans
sharing about their experiencegenerates more fans, more sales,
(24:49):
more consumption all around.
Because if I posted on boxingvideo for whatever I receive and
then I don't consume thecontent, I'm kind of being a
little hypocritical consume thecontent.
I'm kind of being a littlehypocritical, right, a lot of
hypocritical, and so I have.
(25:13):
I have just um, I have seen Idon't know what the consumption
rate is because I've gone soindie that like I'm anti like.
So I want people to get theexperience and I don't even have
the option for people to buythis on Amazon yet.
So, okay, so that's, I'm tryingto get people to buy from my
website and buy the boxexperience and go through my
sales, honestly that makes themost amount of sense anyway.
Speaker 1 (25:33):
I mean as an indie who's been in this industry for
12 fish, 13, I don't even I'velost track of years.
I've lost track of years toomany years, 2014 years.
It's been a long time so, butI've seen it go from you know
where everyone was like all inwith Amazon.
And then all of a suddenthey're like, oh, they're kind
of deciding Amazon's not the beall end all.
(25:53):
We're going to go wide.
Instead, we're going to go onall the retailers to like even
last year, the big shift wasgoing direct and having your own
direct store.
Because we're realizing that inorder for us to truly tap into
our entrepreneurship and putthat hat on and earn what we
should be earning from our books, we have to do it from our own
stores.
And so I think I mean you doingit the way you have and then
(26:16):
maybe eventually putting onAmazon, that makes total sense
because you're creating theexperience you want, you're
building your, your, you knowyour community, your readership
and everything's coming throughyou.
It just makes more sense,especially looking back from my
perspective.
Going that makes perfect sense.
Speaker 2 (26:33):
As to why you would do that.
Well, thank you, like.
So some people tell you I'mcrazy, like dang it.
This is so cool.
You're crazy for not putting iton Amazon yet.
Calm down, calm down,eventually, eventually.
But I got to start by beingdifferent, yeah.
Speaker 1 (26:52):
So I'm doing things differently.
Speaker 2 (26:55):
I need the math, I need, like, as much customer
information as I can get,because I'm myself going back to
the X Factor effect.
I am building a tribe aroundpeople who they want to do
things differently, they want todo their marketing differently.
They're looking to breakthrough the noise and it's a lot
(27:17):
easier for me to do that whenI'm controlling the sales
process and when I'm controllingeverything that happens.
Speaker 1 (27:25):
So, yeah, well, yeah, cause then you can even like
nudge people on, you can helpthem to remember to go back to
do it.
I mean, there's so manybenefits to that process where
it's like now you've, you've gotyour, you know your touch
points to be able to pull themback into that world and help
them to remember that this is animportant piece that's going to
(27:47):
help them elevate to the nextlevel Because, like you said, if
the readership is so low,especially with nonfiction, it
having that opportunity to liftthem up and to remind them that
it's there is so important Froma fiction author, mostly fiction
author I even enjoy that myself.
I've seen, you know, my salesgo up because of the sales
funnels I have on the back endof my Shopify store and just
saying, hey, how did you likethat book?
(28:07):
Did you read book two?
Yet in book two, here's what'sgoing to happen.
You get all excited if youhaven't you know what I mean.
So it's like that makes totalsense to me.
Speaker 2 (28:27):
Yep, 100%, and you can do fun stuff.
So, like I get phone number, Iget email, I get the shipping
address, like I can send themadditional stuff, like I've got
all.
I've got all their information.
So one of one of my favoritethings, a very X factor thing to
do, is if you've ever heard ofthe tool called Bonjaro uh, it's
.
Uh, have you heard of that oneyet?
Speaker 1 (28:41):
I haven't no.
Speaker 2 (28:43):
All right.
So it allows you to, um, you,you hook it up and you get
notifications, like you can getyou know.
You can put some automations inthere so that you can kind of
get notified every single timeyou make a sale, um, which
you're gonna, you're probably,you probably are all already
paying attention to your salesanyway.
But the app, uh, bonjuro, itsays, hey, you got somebody else
(29:06):
, uh, you know, send them a, uh,uh, thank you video, and it's,
of course, I can shoot a videoon my phone and I can like text
somebody from the number thatthey supplied or send them a
like, a, an email, but it's avery automated, simple way to do
it.
So I'd say you're probably,through their automation, doing
(29:32):
things about three times faster,and then you can have templates
and calls to action with thosepersonalized video messages.
And so my next phase ofeverything that I'm doing to
build upon this experiencebecause we're in the age of
experience in 2024, is toincorporate Monjuro.
And right now I'm on my website.
I'm getting about three to fourorders every single day and I'm
(29:56):
going to start videoing likethank you, hey, every single day
, hey, thanks so much.
And here's a reminder thathere's your welcome video and
you know, if you're everinterested, here's a reminder
that we have our X FactorStrategy Group and then that's
the first video in a sequenceand the whole point of this is,
(30:17):
hey, we're building theexperience, we're building the
tribe, we are increasingconsumption rates and we are
increasing the possibility thatpeople are going to say amazing
things about us because we'reblowing them away, that the
author is sending them a quickthank you video.
Speaker 1 (30:37):
How great is that?
I've seen authors do thatbefore the age of having your
own website, really, and sellingdirect from from your store
became popular.
But I've seen like at the endof a book, for instance, and
it's probably nowhere near aseffective as what you're doing,
but like at the end of a booksaying thank you, like where
it's like click here for a thankyou video from the author in
the back of the book, kind ofthing.
(30:58):
That's.
That's phenomenal, yeah.
Speaker 2 (31:01):
Yeah, so good If you want, if you want to double your
everything right.
Then you got the next level.
Yeah, yeah, you, you, you wantto do stuff like this like
people.
So I I've done it before withsome of my other courses and
people are like oh Holy smokes,like can't believe it.
And then the watch rate forthose personalized videos and
(31:24):
the open rate.
You'll get some of the biggestemail open rates because you can
have it emailed to them.
Hey, daniel Din just sent you avideo.
It just the open rate'sphenomenal, like okay, they just
bought from you.
And then it says Daniel Dinjust sent you a personalized
video.
So the open rates are like Imean, it's like 50% a lot of
(31:46):
times, which, for email, is justlike what.
Speaker 1 (31:51):
Right, right, I can completely understand that.
Yeah, it seems like oh, theemails just pile up.
Oh, it gets crazy.
I totally understand.
And how cool is that?
Though, because it's apersonalized video, it makes
sense why they want to go overand be like what, what is he
sending me?
What, what's happening here?
Speaker 2 (32:11):
yeah, that's really cool.
But yeah, for interested inthat, it's b-o-n-j-o-r-o.
Bonjour, like, okay, kind ofsounding french, but not not
quite almost french.
Yeah, bonjour, but bonjour.
Yeah, anyway.
So video messaging and yeah,that you can.
(32:32):
There's even a free version ofit.
Yeah, I think you don't have topay, like until you get, like,
I think, past, like I don't know, like 50 messages or something
like that.
Speaker 1 (32:43):
So that's really cool .
Wow, nice, going to have totake a look at that myself.
Okay, so I'm curious.
Obviously you've been doingthis for a while.
Do you know of any like commonmarketing mistakes that authors
are doing that maybe they couldavoid or could switch up by
utilizing ideas that influence?
Speaker 2 (33:02):
Yeah, so one of my favorite examples in the book
comes from the nonfiction whichI know you're helping a lot more
nonfiction authors nowadays, soit all works, but this can,
this can be applied to all of it, right?
So so let's see what's his nameagain oh yeah that's right,
(33:28):
John Gray.
So the example in the book isfrom John Gray and so John Gray,
he is the author of the book.
Men Are From Mars, Women AreFrom Venus.
Now, if you go on Amazon rightnow and you look at how many
different relationship booksthere are, there are like too
(33:51):
many.
Speaker 1 (33:54):
It's like if it's not in the millions, I know, it's
in the hundreds of thousands,it's.
Speaker 2 (33:58):
if it's not in the millions, I know it's in the
hundreds of thousands.
Ok, right.
So so, statistically, if you'regoing to be in the top one
percent of those books, you'restill not making enough sales to
make a living Like.
You need to be in the top likehalf a percent for relation.
(34:20):
There's just too manyrelationship books like every
single day, like just more andmore and more are being
published, and so it's not aboutbeing in the top 1%, it's being
in the top 0.5% for you to likereally have an impact.
But John, with his book he hadat one point, the best selling
(34:42):
nonfiction, non-fiction book ofall time.
Okay, so this is, this is likereally good, like, wow, like how
did he do that in such acompetitive niche?
Speaker 1 (34:52):
I was working at the bookstore when, when that was
all going down too, I I wasworking as a retail bookstore
bookseller at the time and andit was like it was mental.
Speaker 2 (35:04):
That's a cool story.
Wait, so that was that was.
What year was that?
Speaker 1 (35:15):
Oh gosh, I have no idea anymore.
Been in the nineties somewhere.
Yeah yeah, that's what I wasthinking.
I was like that's in the 90s.
Speaker 2 (35:33):
I want to say 97 maybe 96, I don't know,
somewhere in there, there you go.
Speaker 1 (35:35):
It might have been earlier than that, even I'm, I'm
not sure.
Yeah, I was working at a littletiny, one little tiny bookstore
in in my city.
Yeah, a little mom and pop onethat's continue.
Speaker 2 (35:45):
Uh, before, well, yeah, we had, we had books a
million in the 90s and, and, uh,and then Barnes Noble popped up
anyway.
Um, now we're.
Now we're getting off track.
But the whole point is what,like John Gray, he kicks
everybody's butt and he gets thetop selling, you know,
bestselling book, nonfictionbook, at least at the time of
(36:07):
all time.
So the question is why?
When it comes to the lens ofthe X factor effect and the lens
of breaking through the noise,why did he do things differently
?
Well, if you read the book, hisrelationship advice is very
similar to everything else thatis out there, but the difference
(36:28):
is that he has the analogy thatmen are from Mars and women are
from Venus.
He has a very sticky conceptand his whole methodology is
based off of this analogy thatmen are from Mars and women are
from Venus.
And people say, wow, that isdifferent.
That is interesting.
(36:49):
I'm not forgetting the name ofthis book.
I wonder what he has to saystickiness of the analogy and
the fact that he usedrelationship, evergreen
relationship, principles as thebase.
Which all relationship bookstoday, in 2024, that work.
(37:13):
They're based off of the sameprinciples that many other
authors have written about.
It's all the same stuff.
That's the point.
It is the same.
The principles don't change,but the methodologies, the
stories, the examples, theanalogies, they can change.
(37:35):
So I love to give the exampleof all of us as authors.
We are given the same set ofingredients the inspiration that
we get from the universe.
We all have access to it, weall have our you know MacBooks
(37:57):
or you know whatever.
Right?
Speaker 1 (38:00):
Right right.
Speaker 2 (38:01):
We all have our access to the AI tools.
We have our access to all ofthe other books in our niche
that could give us inspiration.
We have access to all thestories that we could use as
examples.
And then we have our ownpersonal stories and the stories
(38:21):
of our friends and family, etcetera.
Those are different, butthey're going to be very similar
stories to the others that areout there would be incredible
(38:48):
and delicious, and my cake wouldbe just normal chocolate cake
with white icing, because that'swhat I do every single time all
right, that's, that's what.
That's what I'm good at achocolate cake with white icing
and it's good.
It's good, but it's not as goodas Carissa's cake.
Speaker 1 (39:02):
It's not my keto cake .
Speaker 2 (39:08):
Sorry, say that again my keto cake, and that's
already different.
Your keto cake Cause mine'sfull of not good stuff.
It's cake ever really good, it'sjust tasty.
There you go.
(39:36):
So when, in 2024, we're allstruggling because we're all
getting caught up in the sea ofsameness, but we have these
examples of people who stick outin very unique, different ways,
and what we want is we wantthose X factors and we want to
stack those X factors inside ofwhatever we're doing in a way
that we really stick out.
We're memorable, we're creatingthose experiences, what we're
(40:00):
doing is enjoyable.
It's different in a way thatour dream customers love when it
comes to writing.
So we're all in red oceans.
Now, in 2024, there are veryfew blue oceans.
Speaker 1 (40:13):
We're all writing, especially in indie publishing.
Speaker 2 (40:17):
Yeah, exactly.
So the question is what makesyou different?
And think outside of the book,right, think outside of that.
So, parisa, she has an entirecommunity as you're going to
write and publish your newestbook, which is let's see, it's
(40:40):
the.
I have it written right here.
Don't say it.
Don't say it.
Don't say it.
Okay, say it.
Write your reality.
Yeah, there you go.
I was like the second.
Speaker 1 (40:52):
I said it, it was right at the same time I had it
right there.
Speaker 2 (40:56):
Yeah, write your reality.
So you have, you already have adifferentiator, you already
have multiple X factors aroundthe launch of your new book.
Right, your reality?
Why?
Because you've got the podcast,you've got the community,
you've got people that you'vebeen helping to reach their
million dollar ambitions asauthors, and so you already have
(41:19):
X factors, you already haveauthority behind it, and then
who knows what else you're goingto come up with when you go to
finally launch your reality.
That, in addition to that,enhances the experience and
enhances the fact that, yes,it's a book just like everybody
else.
(41:39):
Red Ocean, we're selling books,right, but here are the 10
reasons why this is way morethan a book right, right.
Speaker 1 (41:48):
Well, I'm going to do a Kickstarter for starters.
I don't know what it's going tolook like yet or what's going
to go into it, but it's going tohave more than just the book.
Speaker 2 (41:56):
That's a differentiator as well, and
that's marketing and that'splanning, you know.
And then the messaging behindit.
So, like, how are we going tomessage?
What's the messaging?
It's going to be different thaneverybody else, right, right?
Speaker 1 (42:09):
So that's so good.
When, what would you?
Give to those people Like,obviously you gave me a little
bit of clues into what's goingon with my stuff, but if there's
an author who's just kind ofstarting the marketing process
of their next book or theirfirst book, what advice would
you give them to get thatstarted?
Other than, like, obviously,get moving on doing all the
(42:30):
exercises and things inside your, your box.
Speaker 2 (42:34):
Yeah, so I unfortunately have been in the
funnel world for too long.
Speaker 1 (42:42):
Unfortunate though.
Speaker 2 (42:45):
Well, it's great.
It's great, I love it.
I love it.
I love it.
So too many people.
So, when it comes to math, ifyou can afford ads, you're going
to sell a lot more books.
As long as your books breakSorry, as long as your ads break
(43:15):
through the noise and reallycaptivate the attention of your
dream customers.
To be able to to market andscale ads so like we all know
that we're supposed to bejumping on podcasts and talking
about our books and then we'resupposed to be talking about it
with all of our friends andfamily and communities, and you
know there's lots of ways toadvertise.
But if we can get into ads aswell, then it makes it like
light years faster how manybooks you can get out.
(43:37):
That's the whole point.
But in 2024, everybody and theirdog can set up an ad account,
which means that is moreexpensive than we'd like it to
be.
So I got I got really gotstarted with the Internet in
2007.
Ads were cheap in 2007.
(43:59):
Right, Way, way, way, way cheapcompared to 2024.
And so the only way to be ableto get into the world of math
and testing your messagingfaster and faster with ads is
you need to add stuff to theback end, to add stuff to the
(44:23):
backend.
So it can be as simple as wehave this group that we meet
with, you know, twice a monthfor the fans of the series,
whatever it is, oh yeah.
Most people.
They just get into their ownheads and there's like, well,
I'm not going to try that.
What's the worst that canhappen?
(44:44):
You get one person to sign upand then you're like, well, we
tried it, it didn't work, so nowwe're going to try something
else, right, right, right.
Well, what's the best thatcould happen?
Oh, we've got.
Now.
We have 500 women that arepaying $9.95 a month as part of
our book club.
Wow, that's a lot of money.
(45:06):
Now that I have to be, that's$5,000 that I can reinvest back
into ads so that I can sell morebooks, so that I can grow the
community.
That's pretty cool, right.
Speaker 1 (45:18):
Right, right when some people like I know a lot of
people who are like you knowpay for a book club but that
that seems to be a trend that'sgoing on these days where it's
like, yeah, if you want accessinto this world and you're
dealing with the author andyou're talking about the things,
come in and and pay it.
But it's just so nominal andI'm like that would never have
occurred to me until just thisyear it was the first time, I
(45:41):
agree, interesting, uh, down inbrazil.
Speaker 2 (45:44):
Um.
So my pedro was like I want todo this book club and I'm like
all right, I know we're gonnasell, but like really it's a
book club, like we're gonna meetonce a month and talk about a
different business book orwhatever.
We sold a lot of people in thatbook club.
Speaker 1 (46:03):
Yeah Right, it's like they want that accountability
and those people to have thatexperience of discussing it with
.
It's really interesting.
Speaker 2 (46:10):
Correctly, it was like it was like 900 people.
Now we had a big following andeverything but 900 people like,
but, like and and but.
What was the catalyst thatallowed us to do that?
Well, once again, we we had setup everything on the back end
of what we were doing so that wecould afford to do ads.
(46:30):
And so it's math I will not beable to afford ads selling my
book to you for $10, because itcosts For nonfiction business
owner clicks on Facebook andInstagram, like lots of times
you're spending like $3 perclick.
So the math doesn't math, right, right, fiction books, that's
(46:53):
completely different and it'snot like you can get clicks, you
know, as low as you know, 25cents sometimes, because it's
more niched and you're goingafter specific people that you
know it's just cheaper, it's ait's a cheaper audience to
target, but still those 25 centclicks can add up.
And because they add upanything that we do to, you know
(47:19):
, bring people together to givethem more whatever, then it all
adds upon itself so that itallows us to do much bigger and
cooler things and provide peoplewith amazing experiences inside
of our tribes.
Speaker 1 (47:36):
So so what would your advice then be to?
To be coming at it Like ifyou're a new author, author in
your, or you're marketing a newbook or a new series.
Would it be to be looking at,then, like the entire system
before you you launch anything,just to make sure that you are
incorporating more of anexperience, incorporating more
of that um x factor to help themto tap into something bigger,
(47:58):
because I feel like a lot ofauthors will just write the book
, throw it out there, hope theads are going to help them make
it work if they're doing ads, orhope that some magic thing is
going to take the book and havea go, someone is going to do a
TikTok for them or somethingelse.
Is that what I'm hearing?
That you're like no, look atthe entire kind of solar system
(48:20):
around your book to try tofigure out what's going to
happen here solar system aroundyour book to try to figure out
what's going to happen here.
Speaker 2 (48:29):
Yeah, two of the X factor pillars that we didn't
mention yet are enter the offermatrix, which is all about
creating offers that otherpeople don't.
So create amazing, desirableofferings in addition to your
book that others just they.
Nobody else in your red oceanis doing it, and there are,
there are.
So when you get those let'sjust be frank here so when we
(48:50):
get the boomers that are thatare absolute fans of midlife
wolf bite, a lot of them have somuch money set aside that they
don't have anything else thatthey can spend their money on.
Speaker 1 (49:10):
Okay, sure, because they have their house, they have
their kids, they have all thethings.
Yeah, that makes sense, yeah.
Speaker 2 (49:16):
Yeah, yeah, like.
It's like when I go to buystuff from from my mom and dad
for their birthday and mother'sday, there's literally nothing I
can buy them.
Speaker 1 (49:26):
Except for an experience, right yeah?
Speaker 2 (49:31):
Like, sometimes they will ask me to not buy them more
things because, well, they'resick of stuff as well, and
that's when you have to get intothe experiential and all that.
So, anyway, but the whole pointis these boomers, like my
parents, they have money, it'sburning a hole in their pocket.
They don't know what to do withit.
And so when the 10% of ourdream readers are those people
(49:58):
that they're looking to beentertained, they're waiting for
the next book to come out inyour series and they're looking
for more like, you will beabsolutely shocked at the take
rate from some of these people,even if it's like this you're
(50:19):
offering something that costsfive hundred dollars on on the
backend, or a thousand dollars,like, sometimes, take break is
just it'll blow you away.
You're like, how did thishappen and why haven't I been
doing this the whole time?
And so two of the pillars thatyou know there are nine, I don't
know how many we mentioned sofar, but we mentioned at least
three.
(50:39):
So two of them are enter theoffer matrix, which is all about
creating offers that we justmentioned there, and then sexy
up your sales process.
Sexing up your sales process,that is all about having more
than just by the book, by thebook plus by the experience,
plus by the, by the group, andthen you're offering all of it
to them, right, right.
(51:00):
You still don't know who'sgoing to take what, right.
So, yes, it's about reverseengineering it and doing math
and doing and saying, okay, if,if I do have this really really
cool thing on the backend of myfiction book series and, let's
say, the most expensive thing is$297, but it's really cool and
(51:21):
people are going to absolutelylove it and then you reverse
engineer it and you're like what?
if 10% of people took this, well, they're paying $9.95 on the
front end.
Everybody's paying that for thebook.
And then if 10% of people takethe $297 offer, that gives me
$30 dollars per buyer that I getin order to build the community
(51:46):
, do more marketing and sellmore books.
And then you start to go fromthe author, who has sold 50
copies, to the author that everysingle day you're selling an
additional 5, 10, 15 copies, andthen that over time it's like,
oh, before we know it, we blinkand we've sold thousands of
copies of our book.
(52:07):
And that puts us where, in thetop 1%, right Now we're becoming
known and now people are sayingwhen's the next book coming out
?
And then things start to getreally exciting.
And it's because we were verystrategic and we built
experiences, we built a tribearound our books and we built we
(52:30):
built a really sexy salesprocess that gives us the math
to scale our book business.
Speaker 1 (52:38):
One thing I like about books, too, is that
evergreen factor too, because ifwe are so like for me anyway
head down doing the thing,writing the books, listening to
our readers, and we're onlyfocused on the publishing side
of things, and now all of asudden they're like stumbling on
you, daniel, and they're like,oh my God, I wish I would have
done this.
The cool thing is they'reevergreen.
(52:59):
You can always have thatbrainstorm session and build the
processes around what you'vealready created.
You know what I mean?
Yeah, and it's like the hardpart was done.
You, you did the book.
Now, like, make the experiencearound it and make it work.
It's that reverse engineeringthing was like so, so key.
Yeah, that's really interesting.
Speaker 2 (53:18):
Yeah, yeah, and sometimes we're just not
dreaming big enough.
I mean, I agree, we'redownloading really cool ideas
from the universe and thensometimes it's only part of the
message.
Speaker 1 (53:34):
Wait a second.
Speaker 2 (53:35):
Wait a second, wait a second.
I'm downloading these ideasthat are just massively like,
just wildly cool and excitingand then not even realizing that
, like we're thinking smallright, right yeah, but you're
downloading these amazing ideaslike what the heck like?
Think bigger, right?
(53:55):
Why just think?
Speaker 1 (53:57):
it's like you, like we were talking about I can't
remember if it's before westarted or not there's like only
so much space and time andmemory that we can hold things,
and so we have to do things kindof one at a time and so, right,
I think.
I think sometimes we're giventhe information we need at that
particular moment and theneventually, all of a sudden it
shifts and you're like, oh,that's what I was building this
whole time.
Speaker 2 (54:16):
Okay, now, now I get what I was.
Speaker 1 (54:18):
Now we can start linking this all up together.
Speaker 2 (54:23):
Well and then.
But like, if we are, if we havethe passion, like Carissa has,
to like, really get our booksout into the world, we have to
realize that the like we areshooting for the top 1%, like.
So out of you listening to thepodcast today, there are 99
(54:46):
other people that you arecompeting against.
Okay, and one of you is goingto create the tribe and the
experience, and the other 99 arenot right.
One of you is going to figureout the math and figure out the
messaging and be different in away that breaks through the
(55:10):
noise, and the other 99 are not.
They're just going to use ai tohelp them write another story.
That just is more of the same.
We've got our vampires, andthen there's the vampire, and
then there's the love part.
Speaker 1 (55:31):
And then we'll include all the things.
Someone gets pregnant.
With a magical baby.
Speaker 2 (55:37):
Magical baby Right.
Speaker 1 (55:40):
And I wrote Twilight.
I did it, I've done it, oh, butdang, twilight already exists.
So there we go, right.
Right, that's funny.
Well, daniel, we've talkedabout a lot of things and I
absolutely am enamored with thiswhole experience thing.
I'm going to be digging into itmyself.
This, like basically thiscoming week, is what my goals
(56:02):
are.
We talked about the, the factthat things have kind of shaken
up for me, and so I'm just allin.
I can't wait to experience it,to go through it.
I'll probably start talkingabout that in the intro or the
outro of this particular podcastonce it airs.
I can talk about my experienceusing it.
But thank you so much for beinghere, for sharing your
knowledge and wisdom and givingmy audience that nudge to think
(56:26):
differently, because I thinkit's so, so powerful.
So thank you for being here.
Speaker 2 (56:31):
Yeah.
And then this episode, alongwith Roy's episode just like hey
, yeah, like hey, differentiateor die.
Speaker 1 (56:39):
Like heck, yes, where can, where can my audience go
to find you too, like, where didthey go to get this box?
And like start working on thisright now.
Speaker 2 (56:47):
Perfect.
So, yeah, this is cool, like sothis box, this book experience
that's gonna help you come upwith these wildly successful
ideas.
And we have actually a fewdifferent author examples inside
of the book as well, becausethe book, at the end of the day,
it's about your marketingmessaging and your marketing
messaging when you're an author,it like it's unavoidable that
(57:09):
it's part of what you'reactually writing in your own
book.
So we have lots of bookexamples in the book, along with
other marketing examples andexamples of amazing marketing
from billion dollar companies,and then examples of our
students, uh, as well, and sobook examples, a couple of one
book example from one of ourstudents anyway um, lots of cool
(57:30):
stuff.
Lots of cool stuff, um, but thewhole book is, and the book and
the, the box experience is freeplus shipping, meaning you're
gonna get this amazing boxexperience shipped to you just
by paying shipping and handlingIf you're in the United States.
Currently, as of this recording, it's just $19.95 shipping and
(57:52):
handling, which actually is howmuch it costs us in shipping to
send you the whole thing out.
So, anyway, and then, and then,as you go through the, the, you
know the funnel, then you'llsee like, oh, okay, so, so
that's how Daniel's doing it.
He has these other things thatyou can tack on to your order,
(58:13):
which makes it so that theaverage person is spending more,
so that I can afford to give,give away this amazing
experience.
And so, yeah, if you go tobigideasboxcom, then you get the
whole thing shipped to you forfree plus shipping.
So there, you go.
Speaker 1 (58:31):
That is so awesome.
Speaker 2 (58:32):
Bigideasboxcom.
Speaker 1 (58:34):
Trust me, guys, you're going to want to dig into
this.
It is absolutely phenomenal andso much fun Like it's.
Whoever was your designer did agreat job, by the way.
It's just so cool.
I love it.
I love it.
I love the little idea buttonwith, like, when you have a cool
idea, you push the button tolight up the light bulb.
I mean, what great ideas.
It was so ingenious.
It was great.
Speaker 2 (59:04):
It's got a light bulb hey this is why everybody
should buy it, cause the boxcomes with a light bulb.
There you go, right, that wasthe only reason.
That's it.
No, that that was.
That was easier said than done.
We had to make sure that wedidn't like cause a fire hazard,
or whatever, but we did it GoodWell.
Speaker 1 (59:14):
Daniel, thank you so much for being here, for being
such a fun guest to talk to.
I will definitely have to bringyou back because you have so
much knowledge.
Speaker 2 (59:21):
Thank you, my pleasure.
Carissa, you're amazing.
The other indie authors thatare listening, you all are
amazing, and let's disrupttogether.
Let's make the world a reallycool place with our unique ideas
that break through the noise.
Speaker 1 (59:41):
What an incredible conversation.
Did I tell you?
It's going to be great.
Daniel's perspective oncreating experiences and
thinking outside the book isactually what we need as authors
to rise above the noise.
So if you want to grab Daniel'sideas that influence
interactive book box experience,make sure you head over to
bigideasboxcom and start tappinginto those wildly successful
(01:00:05):
marketing strategies.
Now I will include it,obviously, in the show notes,
but before we wrap up, I want totake a moment to share once
again something very importantwith you.
This episode is the second tothe last of the author
revolution podcast for a while,as you know.
If you've been listening to me,you know that I'm shifting
gears and I'm stepping into anew chapter that feels deeply
(01:00:26):
aligned.
So, starting January 1st, I'llbe launching the Manifest
Differently podcast under thebanner of my new venture, the
Neurodivergent Manifestor.
So it's going to be all aboutmanifesting your creative dreams
in ways that honor who you areand how you're wired, something
I know many of us actually need.
So mark your calendars and keepan eye out for Manifest
(01:00:47):
Differently.
It's going to be amazing and ifyou consider yourself to be a
neurodivergent thinker,neurodivergent manifester, I
hope that you'll follow me overto the new podcast.
Of course, I'm not goinganywhere when it comes to
teaching authors as well.
It's still going to be a thingfor me.
This podcast will have episodescoming out from time to time.
I'm just not committing rightnow to when, but of course, keep
(01:01:11):
an eye on it.
Keep an eye on the space.
You never know.
I might just pop up in yourthing like a specter out of the
blue.
And, of course, if you want toget more information, the links
to Daniel and all the thingsthat we've been talking about in
this episode, head over toauthorrevolutionorg.
Forward slash 266.
It will all be there for you.
Guys, thank you so much forbeing a part of this journey.
(01:01:33):
I can't wait to see you againsoon on the Manifest Differently
podcast, but we've got one moreepisode left.
It's my Christmas present toyou, so hang tight and until
then, go forth and start yourauthor revolution.
Thank you.
Welcome to the Author Revolution podcast, where
change is not just embraced,it's celebrated.
I'm Carissa Andrews,international bestselling author
, indie author coach and yournavigator through the
ever-evolving landscape ofauthorship.
Are you ready to harness thepower of your mind and the
latest innovations in technologyfor your writing journey?
If you're passionate aboutmanifesting your dreams and
(00:25):
pioneering new writing frontiers, then you're in the perfect
place.
Here we merge the mystical wooof writing with the exciting
advancements of the modern world.
We dive into the realms ofmindset, manifestation and the
transformative magic that occurswhen you believe in the
impossible.
We also venture into the worldof futuristic technologies and
(00:46):
strategies, preparing you forthe next chapter in your author
career.
Every week, we explore new waysto revolutionize your writing
and publishing experience, fromAI to breakthrough thinking.
This podcast is your gateway toa world where creativity meets
innovation.
Whether you're penning yourfirst novel or expanding your
literary empire, whether you'rea devotee of the pen or a
(01:09):
digital storyteller, thispodcast is where your author
revolution gains momentum.
So join me in this journey tocontinue growth and
transformation.
It's time to redefine what itmeans to be an author in today's
dynamic world.
This is the Author RevolutionPodcast, and your author
revolution starts now Welcomeback to the Author Revolution
(01:35):
Podcast.
I'm so excited to bring youtoday's guest, daniel Den.
If you're ready to break out ofthe marketing box and become
uncopyable in your authorjourney, you're in for a treat.
Daniel is box and becomeuncopyable in your author
journey.
You're in for a treat.
Daniel is the mastermind behindthe X Factor Effect methodology
.
He's helping authors andbusiness owners differentiate in
a way that truly breaks throughthe noise.
He's going to share someincredible insights about
(01:57):
creating experiences around yourbooks, becoming a unicorn in
your niche and stacking yourdifferences that make a
difference.
We're talking innovation,disruption and how to stand out
in this crowded publishing world.
Plus, you're going to hearabout Daniel's epic interactive
book box experience.
It's next level brilliant.
Trust me.
I've gone through the box, I'vegone through the book.
(02:19):
It is super fun and includes somany aha moments that you're
just you're going to want torace out and get it right away.
So buckle up, because thisepisode is packed with
actionable advice that you'regoing to want to implement right
away.
So let's dive in Well.
Hi Daniel, welcome to theAuthor Revolution podcast.
I'm excited to speak with youtoday.
I'm so ready to break out of mymarketing box and you have some
(02:42):
very cool stuff here to be ableto talk about.
For those who are listening,I'm pointing to the box behind
me, literally.
But before we get into all that, do you want to describe to my
audience who you are, what youdo, all the fun things that you
are involved with?
Speaker 2 (02:59):
Carissa Andrews, thank you so much.
I was so excited to be herewith all the other indie
publishers on the AuthorRevolution podcast, and this is
the place for the disruptors inthe industry, so I'm excited to
help with the disruption.
Let's disrupt together.
(03:19):
Let's break through the noisetogether.
The very quick story is for thepast 12 years, I have been able
to help over 20,000 studentsand clients.
We started that with mybusiness partner down in Brazil,
so a lot of them came out ofBrazil and then across the world
, and then now, with our newerstuff, we're helping a lot of
(03:42):
people in the English speakingmarket as well.
But the whole basis ofeverything we do, it's all about
disrupting.
It's all about our X factoreffect methodology, and I found
the need to differentiate and dothings differently when I had a
website right around 2009 where, like I was planning my
(04:07):
retirement, carissa, like so2009, daniel, daniel, and so, to
give you an idea, 2009, I waswhat?
27 years old, so young,ignorant, like all right, I'm
going to, I'm going to retireoff of this website type thing.
And for six months, like I wasjust raking in the dough and I
(04:30):
had multiple days where I wasmaking like a thousand dollars
profit off of this website,which in 2009 dollars is like I
don't know.
That's like $5,000 a day today,right, I agree.
It was like whoa, this isamazing.
Eventually, after about sixmonths, I had somebody
completely rip the website off,like they copied the entire
(04:53):
website.
Oh my gosh, and that copycatcompetitor turned into three,
then turned into five.
After about a year it probablysurpassed right around 50
competitors.
Some people create their ownversions of the site with their
own graphics, and some peoplewould create their own copy,
(05:13):
modified off of the copy that Ihad written, and then some
people would just completely ripoff my website.
Uh, images and oh my gosh.
That's Just the whole thing.
Just like when, all of a suddendone, I probably had a hundred,
maybe a bit more than a hundred,copycat competitors and I
realized this need for figuringout how to become uncopyable,
(05:37):
differentiating to the pointwhere you're breaking through
the noise yes, and then stackingyour differences that make a
difference.
And then so for the past 12years, with our X factor effect
methodology, that's what mybusiness partner, pedro so Perky
, and I helped so many people dois we help them do things
differently, but different in away where they became such a
(05:58):
unicorn inside of their nichethat they kind of became like
untouchable Right, and that'swhere we got a lot of people to
go from struggling and beingcopied to becoming market
leaders and category Kings andcategory Queens, and some of
those people are authors as well.
(06:18):
So there we go.
Awesome, I love that so muchOkay.
Speaker 1 (06:21):
So you've talked about the X factor methodology,
so let's go back to that and doyou want to describe a little
bit about what that is and howpeople can apply it?
Speaker 2 (06:31):
of Be Different or Be Dead.
Roy Osing, he was just on andyou guys had an amazing
conversation, and so the coolthing is is Roy has his
(06:55):
methodology for being different,and his methodology for being
different is different, rightright Than my methodology for
being different.
Speaker 1 (07:02):
Go figure on that.
Working out like that, that'sso strange.
We knew working out like that,that's so strange.
Speaker 2 (07:07):
We knew that like so, for example, when it comes to
authorship, right.
So some of us indie authorsthat are listening today,
carissa, some of the fans of therevolution may have read like
the blue ocean strategy.
Okay, the blue ocean strategyis one strategy for
differentiation, right, go afterthe blue oceans technically.
(07:29):
Um, when I started working withpedro down in brazil, I went I
I'm, I was born in the unitedstates, portuguese is my second
language.
I went after a blue oceanopportunity because ped Pedro
and I were starting to do thingsdifferently with our marketing
and with our sales andeverything, and we saw this need
(07:50):
for differentiation and nobodywas talking about it.
So it was an absolute blueocean for us, what we did and
that's why we were able to growso, so big.
But we eventually learned, aswe helped more and more people
differentiate, that the blueocean strategy is amazing as it
is is only one way to breakthrough the noise, and there's
(08:10):
actually a lot of need to breakthrough the noise in red oceans.
So, most of us as authors onthe revolution, the author
revolution podcast, but yourlisteners, harissa, we are in
red oceans and so, yes, blueocean is good, but how do we
differentiate in red oceans andso our methodology encompasses
(08:34):
hey, sure, you can go after ablue ocean, you can go after red
ocean, you can follow thatstrategy.
But our methodology we'redifferent in the way that we are
different, because we teach youhow to stack your differences
that make a difference.
So we have nine main pillars ofdifferentiation can be applied
(08:56):
to small business, can beapplied to authors, writing
books, creating content ingeneral, growing a following on
social media.
But we have nine main pillarsand inside of those nine main
pillars we teach you how tostack your differences that make
a difference.
And you don't have to followall nine pillars, but once
you've followed like three orfour and you're different in
(09:18):
like those three or four or fivedifferent pillars that you
followed, you become such aunicorn that you kind of, just
like Roy was talking about, youhave you know your oneness about
you in a big way, not a onenesswhere it's just like, oh, like
I've got like a, like aguarantee or something that
(09:40):
nobody else has right, likeunicorn, like unicorn level of
being different I love it.
Speaker 1 (09:52):
Can you describe a couple of the pillars so that my
audience knows what they kindof look like, what they would be
?
Speaker 2 (09:57):
yeah, yeah so so we'll use carissa, and the
author of the podcast as anexample, because Carissa is
doing an amazing job atfollowing a lot of the pillars.
So one of the things that we dois we teach you to start to
build that tribe and through therevolution, the author
(10:21):
revolution, we've got a lot ofindie authors that are part of
carissa's tribe and, um, peoplesay like, oh, you got to build a
tribe eventually, but like it'swork.
Parisa knows how much work itis.
It's not to lead you indieauthors, uh, it's like herding
cats.
(10:42):
Yeah, it's not easy to be like,hey, let's, you know, let's jump
on a training together, let'sdo a, let's, let's meet up,
let's do a meetup at an event.
You know it's not easy to dothat, but once you have that,
once you start to build that asa differentiator, people love
community, and with too manybrands and products and services
(11:05):
in 2024, there is no identity,there is no community, there is
no prestige in buying thatproduct or service because it's
been overlooked, and so that'sone of the great pillars that
Carissa has been able to apply.
On top of that, we say allright, other than lead your
(11:27):
tribe.
We say join the age ofexperience.
Ah, this is a good one, becausein 2024, if we're being honest
with ourselves, we all have toomuch stuff.
We all have access to as muchstuff as we want, thanks to the
mass production that happens inChina.
(11:52):
Things are just mass produced.
And then Amazon, walmart.
They just made it too easy forus to fill our homes with as
much stuff as possible, as muchstuff as possible.
So lots of us, we, includingmyself and my wife we started to
adopt like more of aminimalistic lifestyle, where we
(12:13):
still buy things, but we onlywe buy certain things, and in
that category of certain thingsthat we buy, they usually
include a great experience,because we're all quick, we're
all sick of stuff, but we're notsick of amazing experiences.
And so we say join the age ofexperience, realize that one of
(12:37):
the biggest differences that youcan do inside of your business
or as an author is bring peoplean experience that they can only
get through you Right.
So that's two of the ninepillars.
Speaker 1 (12:53):
That's amazing Is that where your idea came for.
The idea is that influence youractual box.
I mean, you have the book thatgoes with it, right yeah?
Which is amazing.
Same amazing, same title, rightum yeah but the experience then,
like someone could taketechnically, take a look at this
book and be like they did withyour website, copy the book, but
you've created an experience inthe box that you know.
(13:15):
How would they, without theexception of you, know?
Maybe they buy it from you andthen try to mimic it, but that's
just silly, because it's justamazing All the different little
pieces and components that youput together.
I mean there's so manydifferent cute little things in
here that I can't wait to diginto.
So do you want to explain wherethat came from, the idea came
from and all the good thingsabout it?
Speaker 2 (13:35):
Yeah, and this is impactful for authors.
Now, to create an experiencearound your book, you don't have
to do it to the level that I'vedone it.
So when people buy from mywebsites, they're getting a deal
, so you're getting this entirebox experience.
(13:59):
And, yes, the whole purpose ofit was so.
I wrote this amazing bookcalled Ideas that Influence, and
it's all about coming up withbig, bold, wildly successful
marketing ideas that breakthrough the noise, which is one
of the pillars for the X Factoreffect is your messaging.
You need messaging that breaksthrough the noise, messaging
(14:21):
that grabs the attention of yourdream customers and says this
is what you're looking for.
So that's what ideas thatinfluences the book.
And I wrote it and it was in theediting process and I and I
self-published it.
But editor, amazing editor, shewas helping me.
Her name's Lori Lynn and I waslike getting ready, all geared
up to launch it.
And, um, I was like gettingready, all geared up to launch
(14:44):
it and I was like, really,daniel, as amazing as this book
is, am I going to launch my book?
We're the X factor effect guys.
Right, we teach how to disrupt.
Am I going to launch my bookjust like everybody else, right?
(15:06):
Right, I said, of course not.
I, of course I'm not going tolaunch it like everybody else.
Right, right, of course not, ofcourse I'm not going to launch
it like everybody else.
So I was hanging out with somefriends in a mastermind in
Mexico and the idea came to methat I needed to turn this
entire book into an experienceand instead of launching another
business book that was a freeplus shipping business book, I
needed to launch the very firstfree plus shipping interactive
(15:30):
book box experience.
And that's what I've donedifferent envelopes and you get
presents and tools and surprisesthat facilitate you following
the advice in the book, so thatyou can have killer messaging as
(15:52):
well for your books or for yourbusinesses, and wildly
successful marketing ideas aswell, so that when you go to
market your book or yourbusiness, then once again you
are the person that is capturingthe attention of your dream
customers.
Speaker 1 (16:12):
So yes answer was that's so genius.
Speaker 2 (16:15):
I had to do things differently.
Speaker 1 (16:17):
That's so genius, though, and one of the things
that's cool about that is itkeeps them engaged, right.
Keeps them engaged in the book,keeps them reading to the next
part, where they can open thenext present or the next
envelope or the next thing, andthen it gives them that dopamine
hit too right.
It makes them go woohoo, what'shappening now.
It's like checking yourmessages, or checking all the
(16:37):
things that happen when you'reon a call.
When you come back to yourphone and, all of a sudden,
you're like yes, this is soamazing, that's such a great
idea.
Like where did that, where didthat whole concept come from?
Was it literally downloaded inyour brain at that mastermind,
or were you kind?
Speaker 2 (16:51):
of fleshing it out before.
Yeah, I would say.
I would say, you know, it camefrom somewhere up there in the
clouds there was a pill, therewas definitely a pillar of
inspiration.
I don't know how metaphysicalit was or if it was by
association, because I wassitting next to so at that table
(17:12):
I was sitting next to MarkStern and he owns Custom Box
Agency and he is amazing athelping people.
So if any of you indie authorswant to go down this route now,
it's not cheap.
You need to have themathematics.
If you're going to do it to thelevel that we've done it, then
you need to have the math inyour business make sense.
(17:33):
You need to have usually like aback end inside of the business
that make things profitable, oryou just need to charge more on
the front end.
So, just so that we don'tdissuade people.
So I did buy a book fromMichelle Cunningham and she did
a very simplified version withan experience with her book and
(17:59):
I forget the name of the book,but it's, I think it's called do
it anyway, girl or something.
So, yeah, I, I, yes, danieldidn't bought.
Let me look it up.
Um, well, matt, uh, michelleCunningham book is do it anyway,
girl.
Hey, I said it right, there wego, job, I bought it off of her
(18:20):
website and, um, and it comes inthis like neon sparkly pink
package.
I should have kept it so Icould have shown it to you.
Oh, but here's the book, I havethe book right here.
So this book, do it anyway,girl.
So it came to me in the mail andthis neon pink, sparkly package
(18:44):
, just you know, and I get it,and I didn't get it out of my
mailbox.
My 11-year-old daughter, shegot it and she runs up to me and
she's like what is this?
What is this?
What is it?
And you know, just, she's likecan I?
I, whatever's inside, like openit, open it.
(19:06):
And and then she's like can Ikeep the packaging?
Like she wanted to keep thepackaging.
Anyway, I open it.
It's got a special thank younote from Michelle and it was
like, yeah, just an experience,but a much simpler experience,
an impactful experience.
And what these experiences dofor our books is that, above all
(19:31):
, it helps increase ourconsumption rates, because, at
the end of the day, with as manybooks as you have sold, carissa
, what we don't like is whenpeople buy our book and then
don't read it.
Speaker 1 (19:45):
Right.
Why would you do that?
That's blasphemy.
Speaker 2 (19:52):
Now you have, let's see so, one of your books.
Let's see it's.
Let me get back to my notes.
It has a thousand.
I just looked it up today.
I don't even know if you knowthis number.
So midlife wolf bite, you havea thousand 52 reviews on Amazon.
Incredible, incredible, whichmeans it's a fun book.
(20:15):
People are having a greatexperience with that.
But what we, what we now do?
I don't know what type ofanalytics you have with the
ebook version, but do you knowwhat the finish rate is, more or
less?
uh, I do not, I don't think I dono, I think, I think we can
(20:35):
kind of get those numbers and,uh, if we I think within kindle,
uh like it depends on how, howpeople are reading it.
Speaker 1 (20:45):
So if it was in Kindle unlimited, you'd be able
to see, because you get paid bypage reads.
But I'm I'm no longer in KU, uh, so everybody has to purchase
the book, and so well, not justa physical copy, they have to
purchase the ebook, literallypurchase it, instead of going
through the Kindle unlimitedsubscription.
So with, so with KU, you cansee how many page reads are
(21:06):
coming through and kind of getan idea of how many people would
have finished it.
But yeah, I don't know, I don'tknow that there's any way to be
able to tell otherwise.
Speaker 2 (21:14):
Yeah, well, this is kind of what I've heard.
Just having lots ofconversations with incredible
people like you, carissa.
Heard just having lots ofconversations with incredible
people like you, carissa.
Lots of times we're not gettinga consumption rate more than
20%.
(21:35):
Okay, so if a thousand peoplebought my book, then I should
not expect more than 20 peopleto have actually read them which
is really bad.
Speaker 1 (21:40):
Right, You're like why?
Speaker 2 (21:48):
which is really bad.
Right, you're like, why, why,why?
Um, now it, those numbersdiffer from fiction to
non-fiction, but, uh, it doesn'tmatter what the actual number
is.
I wish we actually knew, butthis is just like kind of what
I've heard and this is to setexpectations for all of us in
the authors.
So if it's 20% fiction ornonfiction, the numbers are,
from what I understand, lowerfor nonfiction.
(22:09):
So my type of book, generallyspeaking, like so, this is a
business book.
Like you get people that buyhundreds and hundreds of
business books and then maybethey'll read 10% of the books
that they have on their shelf.
Speaker 1 (22:29):
Right, which, yeah, it just happens.
So you got to make it reallycool looking so that they want
to open it and to see what'sgoing on, right?
Speaker 2 (22:33):
Yeah, exactly this is where we're getting into the
experiential aspect.
So what Michelle was able to dowas she was able to like hype
people up in very simple, cheapways through the experience with
the book.
And what that does is itincreases consumption.
And with my book it because Iput even more experience into it
it dramatically increasesconsumption.
(22:55):
I have people that just because, like like the box comes with
like sticky notes, like they'reshowing me like I finished the
book, it's amazing.
And then they're like showingall the box comes with like
sticky notes, like they'reshowing me like I finished the
book, it's amazing.
And then they're like showingall the sticky notes.
I have sticky notes all throughit and I'm like, yes, people
are actually reading my book.
This is so cool.
Speaker 1 (23:14):
And taking action too .
That's even cooler.
Speaker 2 (23:17):
Exactly, exactly.
So what?
What I can share is this andthis is helpful for all of us as
authors Out of the first buyers, I tracked my first buyers and
one out of three of my firstbuyers.
Now some of these were bigger,like some of my bigger fans, so
(23:43):
just that's the caveat, right?
But without me asking them to.
One out of three of my firstbuyers were posting about the
book and the box experience onsocial media without me asking
them to.
Speaker 1 (24:01):
They bought it and they posted.
Speaker 2 (24:04):
They were commenting, posting, doing unboxing videos,
which, for an author, thosetypes of numbers, are absolutely
incredible.
Like you, just don't see thosetypes of numbers in 2024.
Speaker 1 (24:21):
That's so amazing too , and it makes you feel good
because you're like, yes, I'vedone something right and they're
so excited about it.
Speaker 2 (24:26):
Exactly Now.
So since we're trying we're alltrying to get as many readers
as possible, which you know,we've got big, we all have
really big goals.
The whole point of me sharingthat number is this those fans
sharing about their experiencegenerates more fans, more sales,
(24:49):
more consumption all around.
Because if I posted on boxingvideo for whatever I receive and
then I don't consume thecontent, I'm kind of being a
little hypocritical consume thecontent.
I'm kind of being a littlehypocritical, right, a lot of
hypocritical, and so I have.
(25:13):
I have just um, I have seen Idon't know what the consumption
rate is because I've gone soindie that like I'm anti like.
So I want people to get theexperience and I don't even have
the option for people to buythis on Amazon yet.
So, okay, so that's, I'm tryingto get people to buy from my
website and buy the boxexperience and go through my
sales, honestly that makes themost amount of sense anyway.
Speaker 1 (25:33):
I mean as an indie who's been in this industry for
12 fish, 13, I don't even I'velost track of years.
I've lost track of years toomany years, 2014 years.
It's been a long time so, butI've seen it go from you know
where everyone was like all inwith Amazon.
And then all of a suddenthey're like, oh, they're kind
of deciding Amazon's not the beall end all.
(25:53):
We're going to go wide.
Instead, we're going to go onall the retailers to like even
last year, the big shift wasgoing direct and having your own
direct store.
Because we're realizing that inorder for us to truly tap into
our entrepreneurship and putthat hat on and earn what we
should be earning from our books, we have to do it from our own
stores.
And so I think I mean you doingit the way you have and then
(26:16):
maybe eventually putting onAmazon, that makes total sense
because you're creating theexperience you want, you're
building your, your, you knowyour community, your readership
and everything's coming throughyou.
It just makes more sense,especially looking back from my
perspective.
Going that makes perfect sense.
Speaker 2 (26:33):
As to why you would do that.
Well, thank you, like.
So some people tell you I'mcrazy, like dang it.
This is so cool.
You're crazy for not putting iton Amazon yet.
Calm down, calm down,eventually, eventually.
But I got to start by beingdifferent, yeah.
Speaker 1 (26:52):
So I'm doing things differently.
Speaker 2 (26:55):
I need the math, I need, like, as much customer
information as I can get,because I'm myself going back to
the X Factor effect.
I am building a tribe aroundpeople who they want to do
things differently, they want todo their marketing differently.
They're looking to breakthrough the noise and it's a lot
(27:17):
easier for me to do that whenI'm controlling the sales
process and when I'm controllingeverything that happens.
Speaker 1 (27:25):
So, yeah, well, yeah, cause then you can even like
nudge people on, you can helpthem to remember to go back to
do it.
I mean, there's so manybenefits to that process where
it's like now you've, you've gotyour, you know your touch
points to be able to pull themback into that world and help
them to remember that this is animportant piece that's going to
(27:47):
help them elevate to the nextlevel Because, like you said, if
the readership is so low,especially with nonfiction, it
having that opportunity to liftthem up and to remind them that
it's there is so important Froma fiction author, mostly fiction
author I even enjoy that myself.
I've seen, you know, my salesgo up because of the sales
funnels I have on the back endof my Shopify store and just
saying, hey, how did you likethat book?
(28:07):
Did you read book two?
Yet in book two, here's what'sgoing to happen.
You get all excited if youhaven't you know what I mean.
So it's like that makes totalsense to me.
Speaker 2 (28:27):
Yep, 100%, and you can do fun stuff.
So, like I get phone number, Iget email, I get the shipping
address, like I can send themadditional stuff, like I've got
all.
I've got all their information.
So one of one of my favoritethings, a very X factor thing to
do, is if you've ever heard ofthe tool called Bonjaro uh, it's
.
Uh, have you heard of that oneyet?
Speaker 1 (28:41):
I haven't no.
Speaker 2 (28:43):
All right.
So it allows you to, um, you,you hook it up and you get
notifications, like you can getyou know.
You can put some automations inthere so that you can kind of
get notified every single timeyou make a sale, um, which
you're gonna, you're probably,you probably are all already
paying attention to your salesanyway.
But the app, uh, bonjuro, itsays, hey, you got somebody else
(29:06):
, uh, you know, send them a, uh,uh, thank you video, and it's,
of course, I can shoot a videoon my phone and I can like text
somebody from the number thatthey supplied or send them a
like, a, an email, but it's avery automated, simple way to do
it.
So I'd say you're probably,through their automation, doing
(29:32):
things about three times faster,and then you can have templates
and calls to action with thosepersonalized video messages.
And so my next phase ofeverything that I'm doing to
build upon this experiencebecause we're in the age of
experience in 2024, is toincorporate Monjuro.
And right now I'm on my website.
I'm getting about three to fourorders every single day and I'm
(29:56):
going to start videoing likethank you, hey, every single day
, hey, thanks so much.
And here's a reminder thathere's your welcome video and
you know, if you're everinterested, here's a reminder
that we have our X FactorStrategy Group and then that's
the first video in a sequenceand the whole point of this is,
(30:17):
hey, we're building theexperience, we're building the
tribe, we are increasingconsumption rates and we are
increasing the possibility thatpeople are going to say amazing
things about us because we'reblowing them away, that the
author is sending them a quickthank you video.
Speaker 1 (30:37):
How great is that?
I've seen authors do thatbefore the age of having your
own website, really, and sellingdirect from from your store
became popular.
But I've seen like at the endof a book, for instance, and
it's probably nowhere near aseffective as what you're doing,
but like at the end of a booksaying thank you, like where
it's like click here for a thankyou video from the author in
the back of the book, kind ofthing.
(30:58):
That's.
That's phenomenal, yeah.
Speaker 2 (31:01):
Yeah, so good If you want, if you want to double your
everything right.
Then you got the next level.
Yeah, yeah, you, you, you wantto do stuff like this like
people.
So I I've done it before withsome of my other courses and
people are like oh Holy smokes,like can't believe it.
And then the watch rate forthose personalized videos and
(31:24):
the open rate.
You'll get some of the biggestemail open rates because you can
have it emailed to them.
Hey, daniel Din just sent you avideo.
It just the open rate'sphenomenal, like okay, they just
bought from you.
And then it says Daniel Dinjust sent you a personalized
video.
So the open rates are like Imean, it's like 50% a lot of
(31:46):
times, which, for email, is justlike what.
Speaker 1 (31:51):
Right, right, I can completely understand that.
Yeah, it seems like oh, theemails just pile up.
Oh, it gets crazy.
I totally understand.
And how cool is that?
Though, because it's apersonalized video, it makes
sense why they want to go overand be like what, what is he
sending me?
What, what's happening here?
Speaker 2 (32:11):
yeah, that's really cool.
But yeah, for interested inthat, it's b-o-n-j-o-r-o.
Bonjour, like, okay, kind ofsounding french, but not not
quite almost french.
Yeah, bonjour, but bonjour.
Yeah, anyway.
So video messaging and yeah,that you can.
(32:32):
There's even a free version ofit.
Yeah, I think you don't have topay, like until you get, like,
I think, past, like I don't know, like 50 messages or something
like that.
Speaker 1 (32:43):
So that's really cool .
Wow, nice, going to have totake a look at that myself.
Okay, so I'm curious.
Obviously you've been doingthis for a while.
Do you know of any like commonmarketing mistakes that authors
are doing that maybe they couldavoid or could switch up by
utilizing ideas that influence?
Speaker 2 (33:02):
Yeah, so one of my favorite examples in the book
comes from the nonfiction whichI know you're helping a lot more
nonfiction authors nowadays, soit all works, but this can,
this can be applied to all of it, right?
So so let's see what's his nameagain oh yeah that's right,
(33:28):
John Gray.
So the example in the book isfrom John Gray and so John Gray,
he is the author of the book.
Men Are From Mars, Women AreFrom Venus.
Now, if you go on Amazon rightnow and you look at how many
different relationship booksthere are, there are like too
(33:51):
many.
Speaker 1 (33:54):
It's like if it's not in the millions, I know, it's
in the hundreds of thousands,it's.
Speaker 2 (33:58):
if it's not in the millions, I know it's in the
hundreds of thousands.
Ok, right.
So so, statistically, if you'regoing to be in the top one
percent of those books, you'restill not making enough sales to
make a living Like.
You need to be in the top likehalf a percent for relation.
(34:20):
There's just too manyrelationship books like every
single day, like just more andmore and more are being
published, and so it's not aboutbeing in the top 1%, it's being
in the top 0.5% for you to likereally have an impact.
But John, with his book he hadat one point, the best selling
(34:42):
nonfiction, non-fiction book ofall time.
Okay, so this is, this is likereally good, like, wow, like how
did he do that in such acompetitive niche?
Speaker 1 (34:52):
I was working at the bookstore when, when that was
all going down too, I I wasworking as a retail bookstore
bookseller at the time and andit was like it was mental.
Speaker 2 (35:04):
That's a cool story.
Wait, so that was that was.
What year was that?
Speaker 1 (35:15):
Oh gosh, I have no idea anymore.
Been in the nineties somewhere.
Yeah yeah, that's what I wasthinking.
I was like that's in the 90s.
Speaker 2 (35:33):
I want to say 97 maybe 96, I don't know,
somewhere in there, there you go.
Speaker 1 (35:35):
It might have been earlier than that, even I'm, I'm
not sure.
Yeah, I was working at a littletiny, one little tiny bookstore
in in my city.
Yeah, a little mom and pop onethat's continue.
Speaker 2 (35:45):
Uh, before, well, yeah, we had, we had books a
million in the 90s and, and, uh,and then Barnes Noble popped up
anyway.
Um, now we're.
Now we're getting off track.
But the whole point is what,like John Gray, he kicks
everybody's butt and he gets thetop selling, you know,
bestselling book, nonfictionbook, at least at the time of
(36:07):
all time.
So the question is why?
When it comes to the lens ofthe X factor effect and the lens
of breaking through the noise,why did he do things differently
?
Well, if you read the book, hisrelationship advice is very
similar to everything else thatis out there, but the difference
(36:28):
is that he has the analogy thatmen are from Mars and women are
from Venus.
He has a very sticky conceptand his whole methodology is
based off of this analogy thatmen are from Mars and women are
from Venus.
And people say, wow, that isdifferent.
That is interesting.
(36:49):
I'm not forgetting the name ofthis book.
I wonder what he has to saystickiness of the analogy and
the fact that he usedrelationship, evergreen
relationship, principles as thebase.
Which all relationship bookstoday, in 2024, that work.
(37:13):
They're based off of the sameprinciples that many other
authors have written about.
It's all the same stuff.
That's the point.
It is the same.
The principles don't change,but the methodologies, the
stories, the examples, theanalogies, they can change.
(37:35):
So I love to give the exampleof all of us as authors.
We are given the same set ofingredients the inspiration that
we get from the universe.
We all have access to it, weall have our you know MacBooks
(37:57):
or you know whatever.
Right?
Speaker 1 (38:00):
Right right.
Speaker 2 (38:01):
We all have our access to the AI tools.
We have our access to all ofthe other books in our niche
that could give us inspiration.
We have access to all thestories that we could use as
examples.
And then we have our ownpersonal stories and the stories
(38:21):
of our friends and family, etcetera.
Those are different, butthey're going to be very similar
stories to the others that areout there would be incredible
(38:48):
and delicious, and my cake wouldbe just normal chocolate cake
with white icing, because that'swhat I do every single time all
right, that's, that's what.
That's what I'm good at achocolate cake with white icing
and it's good.
It's good, but it's not as goodas Carissa's cake.
Speaker 1 (39:02):
It's not my keto cake .
Speaker 2 (39:08):
Sorry, say that again my keto cake, and that's
already different.
Your keto cake Cause mine'sfull of not good stuff.
It's cake ever really good, it'sjust tasty.
There you go.
(39:36):
So when, in 2024, we're allstruggling because we're all
getting caught up in the sea ofsameness, but we have these
examples of people who stick outin very unique, different ways,
and what we want is we wantthose X factors and we want to
stack those X factors inside ofwhatever we're doing in a way
that we really stick out.
We're memorable, we're creatingthose experiences, what we're
(40:00):
doing is enjoyable.
It's different in a way thatour dream customers love when it
comes to writing.
So we're all in red oceans.
Now, in 2024, there are veryfew blue oceans.
Speaker 1 (40:13):
We're all writing, especially in indie publishing.
Speaker 2 (40:17):
Yeah, exactly.
So the question is what makesyou different?
And think outside of the book,right, think outside of that.
So, parisa, she has an entirecommunity as you're going to
write and publish your newestbook, which is let's see, it's
(40:40):
the.
I have it written right here.
Don't say it.
Don't say it.
Don't say it.
Okay, say it.
Write your reality.
Yeah, there you go.
I was like the second.
Speaker 1 (40:52):
I said it, it was right at the same time I had it
right there.
Speaker 2 (40:56):
Yeah, write your reality.
So you have, you already have adifferentiator, you already
have multiple X factors aroundthe launch of your new book.
Right, your reality?
Why?
Because you've got the podcast,you've got the community,
you've got people that you'vebeen helping to reach their
million dollar ambitions asauthors, and so you already have
(41:19):
X factors, you already haveauthority behind it, and then
who knows what else you're goingto come up with when you go to
finally launch your reality.
That, in addition to that,enhances the experience and
enhances the fact that, yes,it's a book just like everybody
else.
(41:39):
Red Ocean, we're selling books,right, but here are the 10
reasons why this is way morethan a book right, right.
Speaker 1 (41:48):
Well, I'm going to do a Kickstarter for starters.
I don't know what it's going tolook like yet or what's going
to go into it, but it's going tohave more than just the book.
Speaker 2 (41:56):
That's a differentiator as well, and
that's marketing and that'splanning, you know.
And then the messaging behindit.
So, like, how are we going tomessage?
What's the messaging?
It's going to be different thaneverybody else, right, right?
Speaker 1 (42:09):
So that's so good.
When, what would you?
Give to those people Like,obviously you gave me a little
bit of clues into what's goingon with my stuff, but if there's
an author who's just kind ofstarting the marketing process
of their next book or theirfirst book, what advice would
you give them to get thatstarted?
Other than, like, obviously,get moving on doing all the
(42:30):
exercises and things inside your, your box.
Speaker 2 (42:34):
Yeah, so I unfortunately have been in the
funnel world for too long.
Speaker 1 (42:42):
Unfortunate though.
Speaker 2 (42:45):
Well, it's great.
It's great, I love it.
I love it.
I love it.
So too many people.
So, when it comes to math, ifyou can afford ads, you're going
to sell a lot more books.
As long as your books breakSorry, as long as your ads break
(43:15):
through the noise and reallycaptivate the attention of your
dream customers.
To be able to to market andscale ads so like we all know
that we're supposed to bejumping on podcasts and talking
about our books and then we'resupposed to be talking about it
with all of our friends andfamily and communities, and you
know there's lots of ways toadvertise.
But if we can get into ads aswell, then it makes it like
light years faster how manybooks you can get out.
(43:37):
That's the whole point.
But in 2024, everybody and theirdog can set up an ad account,
which means that is moreexpensive than we'd like it to
be.
So I got I got really gotstarted with the Internet in
2007.
Ads were cheap in 2007.
(43:59):
Right, Way, way, way, way cheapcompared to 2024.
And so the only way to be ableto get into the world of math
and testing your messagingfaster and faster with ads is
you need to add stuff to theback end, to add stuff to the
(44:23):
backend.
So it can be as simple as wehave this group that we meet
with, you know, twice a monthfor the fans of the series,
whatever it is, oh yeah.
Most people.
They just get into their ownheads and there's like, well,
I'm not going to try that.
What's the worst that canhappen?
(44:44):
You get one person to sign upand then you're like, well, we
tried it, it didn't work, so nowwe're going to try something
else, right, right, right.
Well, what's the best thatcould happen?
Oh, we've got.
Now.
We have 500 women that arepaying $9.95 a month as part of
our book club.
Wow, that's a lot of money.
(45:06):
Now that I have to be, that's$5,000 that I can reinvest back
into ads so that I can sell morebooks, so that I can grow the
community.
That's pretty cool, right.
Speaker 1 (45:18):
Right, right when some people like I know a lot of
people who are like you knowpay for a book club but that
that seems to be a trend that'sgoing on these days where it's
like, yeah, if you want accessinto this world and you're
dealing with the author andyou're talking about the things,
come in and and pay it.
But it's just so nominal andI'm like that would never have
occurred to me until just thisyear it was the first time, I
(45:41):
agree, interesting, uh, down inbrazil.
Speaker 2 (45:44):
Um.
So my pedro was like I want todo this book club and I'm like
all right, I know we're gonnasell, but like really it's a
book club, like we're gonna meetonce a month and talk about a
different business book orwhatever.
We sold a lot of people in thatbook club.
Speaker 1 (46:03):
Yeah Right, it's like they want that accountability
and those people to have thatexperience of discussing it with
.
It's really interesting.
Speaker 2 (46:10):
Correctly, it was like it was like 900 people.
Now we had a big following andeverything but 900 people like,
but, like and and but.
What was the catalyst thatallowed us to do that?
Well, once again, we we had setup everything on the back end
of what we were doing so that wecould afford to do ads.
(46:30):
And so it's math I will not beable to afford ads selling my
book to you for $10, because itcosts For nonfiction business
owner clicks on Facebook andInstagram, like lots of times
you're spending like $3 perclick.
So the math doesn't math, right, right, fiction books, that's
(46:53):
completely different and it'snot like you can get clicks, you
know, as low as you know, 25cents sometimes, because it's
more niched and you're goingafter specific people that you
know it's just cheaper, it's ait's a cheaper audience to
target, but still those 25 centclicks can add up.
And because they add upanything that we do to, you know
(47:19):
, bring people together to givethem more whatever, then it all
adds upon itself so that itallows us to do much bigger and
cooler things and provide peoplewith amazing experiences inside
of our tribes.
Speaker 1 (47:36):
So so what would your advice then be to?
To be coming at it Like ifyou're a new author, author in
your, or you're marketing a newbook or a new series.
Would it be to be looking at,then, like the entire system
before you you launch anything,just to make sure that you are
incorporating more of anexperience, incorporating more
of that um x factor to help themto tap into something bigger,
(47:58):
because I feel like a lot ofauthors will just write the book
, throw it out there, hope theads are going to help them make
it work if they're doing ads, orhope that some magic thing is
going to take the book and havea go, someone is going to do a
TikTok for them or somethingelse.
Is that what I'm hearing?
That you're like no, look atthe entire kind of solar system
(48:20):
around your book to try tofigure out what's going to
happen here solar system aroundyour book to try to figure out
what's going to happen here.
Speaker 2 (48:29):
Yeah, two of the X factor pillars that we didn't
mention yet are enter the offermatrix, which is all about
creating offers that otherpeople don't.
So create amazing, desirableofferings in addition to your
book that others just they.
Nobody else in your red oceanis doing it, and there are,
there are.
So when you get those let'sjust be frank here so when we
(48:50):
get the boomers that are thatare absolute fans of midlife
wolf bite, a lot of them have somuch money set aside that they
don't have anything else thatthey can spend their money on.
Speaker 1 (49:10):
Okay, sure, because they have their house, they have
their kids, they have all thethings.
Yeah, that makes sense, yeah.
Speaker 2 (49:16):
Yeah, yeah, like.
It's like when I go to buystuff from from my mom and dad
for their birthday and mother'sday, there's literally nothing I
can buy them.
Speaker 1 (49:26):
Except for an experience, right yeah?
Speaker 2 (49:31):
Like, sometimes they will ask me to not buy them more
things because, well, they'resick of stuff as well, and
that's when you have to get intothe experiential and all that.
So, anyway, but the whole pointis these boomers, like my
parents, they have money, it'sburning a hole in their pocket.
They don't know what to do withit.
And so when the 10% of ourdream readers are those people
(49:58):
that they're looking to beentertained, they're waiting for
the next book to come out inyour series and they're looking
for more like, you will beabsolutely shocked at the take
rate from some of these people,even if it's like this you're
(50:19):
offering something that costsfive hundred dollars on on the
backend, or a thousand dollars,like, sometimes, take break is
just it'll blow you away.
You're like, how did thishappen and why haven't I been
doing this the whole time?
And so two of the pillars thatyou know there are nine, I don't
know how many we mentioned sofar, but we mentioned at least
three.
(50:39):
So two of them are enter theoffer matrix, which is all about
creating offers that we justmentioned there, and then sexy
up your sales process.
Sexing up your sales process,that is all about having more
than just by the book, by thebook plus by the experience,
plus by the, by the group, andthen you're offering all of it
to them, right, right.
(51:00):
You still don't know who'sgoing to take what, right.
So, yes, it's about reverseengineering it and doing math
and doing and saying, okay, if,if I do have this really really
cool thing on the backend of myfiction book series and, let's
say, the most expensive thing is$297, but it's really cool and
(51:21):
people are going to absolutelylove it and then you reverse
engineer it and you're like what?
if 10% of people took this, well, they're paying $9.95 on the
front end.
Everybody's paying that for thebook.
And then if 10% of people takethe $297 offer, that gives me
$30 dollars per buyer that I getin order to build the community
(51:46):
, do more marketing and sellmore books.
And then you start to go fromthe author, who has sold 50
copies, to the author that everysingle day you're selling an
additional 5, 10, 15 copies, andthen that over time it's like,
oh, before we know it, we blinkand we've sold thousands of
copies of our book.
(52:07):
And that puts us where, in thetop 1%, right Now we're becoming
known and now people are sayingwhen's the next book coming out
?
And then things start to getreally exciting.
And it's because we were verystrategic and we built
experiences, we built a tribearound our books and we built we
(52:30):
built a really sexy salesprocess that gives us the math
to scale our book business.
Speaker 1 (52:38):
One thing I like about books, too, is that
evergreen factor too, because ifwe are so like for me anyway
head down doing the thing,writing the books, listening to
our readers, and we're onlyfocused on the publishing side
of things, and now all of asudden they're like stumbling on
you, daniel, and they're like,oh my God, I wish I would have
done this.
The cool thing is they'reevergreen.
(52:59):
You can always have thatbrainstorm session and build the
processes around what you'vealready created.
You know what I mean?
Yeah, and it's like the hardpart was done.
You, you did the book.
Now, like, make the experiencearound it and make it work.
It's that reverse engineeringthing was like so, so key.
Yeah, that's really interesting.
Speaker 2 (53:18):
Yeah, yeah, and sometimes we're just not
dreaming big enough.
I mean, I agree, we'redownloading really cool ideas
from the universe and thensometimes it's only part of the
message.
Speaker 1 (53:34):
Wait a second.
Speaker 2 (53:35):
Wait a second, wait a second.
I'm downloading these ideasthat are just massively like,
just wildly cool and excitingand then not even realizing that
, like we're thinking smallright, right yeah, but you're
downloading these amazing ideaslike what the heck like?
Think bigger, right?
(53:55):
Why just think?
Speaker 1 (53:57):
it's like you, like we were talking about I can't
remember if it's before westarted or not there's like only
so much space and time andmemory that we can hold things,
and so we have to do things kindof one at a time and so, right,
I think.
I think sometimes we're giventhe information we need at that
particular moment and theneventually, all of a sudden it
shifts and you're like, oh,that's what I was building this
whole time.
Speaker 2 (54:16):
Okay, now, now I get what I was.
Speaker 1 (54:18):
Now we can start linking this all up together.
Speaker 2 (54:23):
Well and then.
But like, if we are, if we havethe passion, like Carissa has,
to like, really get our booksout into the world, we have to
realize that the like we areshooting for the top 1%, like.
So out of you listening to thepodcast today, there are 99
(54:46):
other people that you arecompeting against.
Okay, and one of you is goingto create the tribe and the
experience, and the other 99 arenot right.
One of you is going to figureout the math and figure out the
messaging and be different in away that breaks through the
(55:10):
noise, and the other 99 are not.
They're just going to use ai tohelp them write another story.
That just is more of the same.
We've got our vampires, andthen there's the vampire, and
then there's the love part.
Speaker 1 (55:31):
And then we'll include all the things.
Someone gets pregnant.
With a magical baby.
Speaker 2 (55:37):
Magical baby Right.
Speaker 1 (55:40):
And I wrote Twilight.
I did it, I've done it, oh, butdang, twilight already exists.
So there we go, right.
Right, that's funny.
Well, daniel, we've talkedabout a lot of things and I
absolutely am enamored with thiswhole experience thing.
I'm going to be digging into itmyself.
This, like basically thiscoming week, is what my goals
(56:02):
are.
We talked about the, the factthat things have kind of shaken
up for me, and so I'm just allin.
I can't wait to experience it,to go through it.
I'll probably start talkingabout that in the intro or the
outro of this particular podcastonce it airs.
I can talk about my experienceusing it.
But thank you so much for beinghere, for sharing your
knowledge and wisdom and givingmy audience that nudge to think
(56:26):
differently, because I thinkit's so, so powerful.
So thank you for being here.
Speaker 2 (56:31):
Yeah.
And then this episode, alongwith Roy's episode just like hey
, yeah, like hey, differentiateor die.
Speaker 1 (56:39):
Like heck, yes, where can, where can my audience go
to find you too, like, where didthey go to get this box?
And like start working on thisright now.
Speaker 2 (56:47):
Perfect.
So, yeah, this is cool, like sothis box, this book experience
that's gonna help you come upwith these wildly successful
ideas.
And we have actually a fewdifferent author examples inside
of the book as well, becausethe book, at the end of the day,
it's about your marketingmessaging and your marketing
messaging when you're an author,it like it's unavoidable that
(57:09):
it's part of what you'reactually writing in your own
book.
So we have lots of bookexamples in the book, along with
other marketing examples andexamples of amazing marketing
from billion dollar companies,and then examples of our
students, uh, as well, and sobook examples, a couple of one
book example from one of ourstudents anyway um, lots of cool
(57:30):
stuff.
Lots of cool stuff, um, but thewhole book is, and the book and
the, the box experience is freeplus shipping, meaning you're
gonna get this amazing boxexperience shipped to you just
by paying shipping and handlingIf you're in the United States.
Currently, as of this recording, it's just $19.95 shipping and
(57:52):
handling, which actually is howmuch it costs us in shipping to
send you the whole thing out.
So, anyway, and then, and then,as you go through the, the, you
know the funnel, then you'llsee like, oh, okay, so, so
that's how Daniel's doing it.
He has these other things thatyou can tack on to your order,
(58:13):
which makes it so that theaverage person is spending more,
so that I can afford to give,give away this amazing
experience.
And so, yeah, if you go tobigideasboxcom, then you get the
whole thing shipped to you forfree plus shipping.
So there, you go.
Speaker 1 (58:31):
That is so awesome.
Speaker 2 (58:32):
Bigideasboxcom.
Speaker 1 (58:34):
Trust me, guys, you're going to want to dig into
this.
It is absolutely phenomenal andso much fun Like it's.
Whoever was your designer did agreat job, by the way.
It's just so cool.
I love it.
I love it.
I love the little idea buttonwith, like, when you have a cool
idea, you push the button tolight up the light bulb.
I mean, what great ideas.
It was so ingenious.
It was great.
Speaker 2 (59:04):
It's got a light bulb hey this is why everybody
should buy it, cause the boxcomes with a light bulb.
There you go, right, that wasthe only reason.
That's it.
No, that that was.
That was easier said than done.
We had to make sure that wedidn't like cause a fire hazard,
or whatever, but we did it GoodWell.
Speaker 1 (59:14):
Daniel, thank you so much for being here, for being
such a fun guest to talk to.
I will definitely have to bringyou back because you have so
much knowledge.
Speaker 2 (59:21):
Thank you, my pleasure.
Carissa, you're amazing.
The other indie authors thatare listening, you all are
amazing, and let's disrupttogether.
Let's make the world a reallycool place with our unique ideas
that break through the noise.
Speaker 1 (59:41):
What an incredible conversation.
Did I tell you?
It's going to be great.
Daniel's perspective oncreating experiences and
thinking outside the book isactually what we need as authors
to rise above the noise.
So if you want to grab Daniel'sideas that influence
interactive book box experience,make sure you head over to
bigideasboxcom and start tappinginto those wildly successful
(01:00:05):
marketing strategies.
Now I will include it,obviously, in the show notes,
but before we wrap up, I want totake a moment to share once
again something very importantwith you.
This episode is the second tothe last of the author
revolution podcast for a while,as you know.
If you've been listening to me,you know that I'm shifting
gears and I'm stepping into anew chapter that feels deeply
(01:00:26):
aligned.
So, starting January 1st, I'llbe launching the Manifest
Differently podcast under thebanner of my new venture, the
Neurodivergent Manifestor.
So it's going to be all aboutmanifesting your creative dreams
in ways that honor who you areand how you're wired, something
I know many of us actually need.
So mark your calendars and keepan eye out for Manifest
(01:00:47):
Differently.
It's going to be amazing and ifyou consider yourself to be a
neurodivergent thinker,neurodivergent manifester, I
hope that you'll follow me overto the new podcast.
Of course, I'm not goinganywhere when it comes to
teaching authors as well.
It's still going to be a thingfor me.
This podcast will have episodescoming out from time to time.
I'm just not committing rightnow to when, but of course, keep
(01:01:11):
an eye on it.
Keep an eye on the space.
You never know.
I might just pop up in yourthing like a specter out of the
blue.
And, of course, if you want toget more information, the links
to Daniel and all the thingsthat we've been talking about in
this episode, head over toauthorrevolutionorg.
Forward slash 266.
It will all be there for you.
Guys, thank you so much forbeing a part of this journey.
(01:01:33):
I can't wait to see you againsoon on the Manifest Differently
podcast, but we've got one moreepisode left.
It's my Christmas present toyou, so hang tight and until
then, go forth and start yourauthor revolution.
Thank you.
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com