November 6, 2024 • 54 mins
Have you ever wondered how you can align your digital presence with your personal energy to boost your author brand?
In today's Author Revolution Podcast, I sit down with Lisa Brown, a long-time SEO expert and author, to discuss her cutting-edge concept of "digital coherence." Lisa shares how combining SEO practices with energetic alignment can help authors create a cohesive, optimized online presence across websites, social media, and more. With her new book, Digital Coherence: SEO and Content Strategy for Business Growth in the Era of AI, Lisa is pioneering a way to connect all aspects of an author’s digital footprint—perfect for the evolving AI-driven landscape.
This episode dives into practical ways authors can improve their SEO, enhance visibility, and build trust with potential readers. Lisa explains how to ensure your online presence is aligned and why it matters more than ever with AI reshaping how people find content. Whether you're tech-savvy or new to digital strategy, this episode is packed with actionable tips on maintaining digital coherence to boost your author brand.
This is an episode you won't want to miss!
Tune in now!
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Go forth and start your author revolution!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to the Author Revolution podcast, where
change is not just embraced,it's celebrated.
I'm Carissa Andrews,international bestselling author
, indie author coach and yournavigator through the
ever-evolving landscape ofauthorship.
Are you ready to harness thepower of your mind and the
latest innovations in technologyfor your writing journey?
If you're passionate aboutmanifesting your dreams and
(00:25):
pioneering new writing frontiers, then you're in the perfect
place.
Here we merge the mystical wooof writing with the exciting
advancements of the modern world.
We dive into the realms ofmindset, manifestation and the
transformative magic that occurswhen you believe in the
impossible.
We also venture into the worldof futuristic technologies and
(00:46):
strategies, preparing you forthe next chapter in your author
career.
Every week, we explore new waysto revolutionize your writing
and publishing experience, FromAI to breakthrough thinking.
This podcast is your gateway toa world where creativity meets
innovation.
Whether you're penning yourfirst novel or expanding your
literary empire, whether you'rea devotee of the pen or a
(01:09):
digital storyteller, thispodcast is where your author
revolution gains momentum.
So join me in this journey tocontinue growth and
transformation.
It's time to redefine what itmeans to be an author in today's
dynamic world.
This is the Author RevolutionPodcast, and your author
revolution starts now.
Hey there guys.
(01:33):
Welcome to another episode ofthe Author Revolution Podcast.
I am really thrilled to bringthis podcast interview to you
today.
I had the wonderful experienceof being able to interview a
good friend of mine.
Her name is Lisa Brown.
She and I have been oh gosh,what are we called Technically
accountability partners?
I guess we joined DCA with AmyPorterfield way back in 2019,
(01:58):
and we have been in contact witheach other ever since.
In fact, we do a weekly call.
We stay motivated and get eachother motivated.
We're constantly helping eachother, try to grow and evolve
and it's just been so much funto see how Lisa has changed, as
well as myself, over the years.
Now, one of the coolest thingsthat she's come up with this
year she's very much like, I amright.
(02:18):
She's very future oriented.
She loves digging into newtechnologies, finding ways for
herself and her clients to beable to do things in faster and
more, I guess, high vibe ways,and one of the coolest things
she's done recently is she'salways been someone who has done
like SEO for her clients.
She's built websites for a longtime.
(02:40):
Seo has kind of been a passionof hers.
And now what she's learned overthe years by blending some of
her love of manifestation andmindset and energetic alignment,
she's actually bringingcoherence, like I talk about
with heart coherence, right?
She's bringing coherence intothe digital sphere, so she's
coined the term digitalcoherence and she's talking in
(03:00):
this particular episode abouthow authors can bring digital
coherence to their entire authorbrand.
So we're talking your website,your social media, how you're
showing up the words, you'reusing all the things so that new
tools like the AI crawlers canhelp you be more visible in a
way that makes sense to this newand evolving way that search
(03:21):
engines are optimizing.
So you're not going to want tomiss this particular episode.
Lisa has a wealth of knowledgewhen it comes to SEO.
She's been in this business fora long time and I know that I
am constantly going to her withquestions, trying to figure out
how SEO can work better in mybusiness.
So, without further ado, let'sget into this interview and have
(03:42):
you listen to all thingsdigital coherence.
Well, hi, Elisa, it's so greatto have you on the podcast.
I mentioned in the introductionhow you and I met, but for my
audience, who maybe wants tolearn a little bit more about
you, do you want to tell themwho you are and what your
expertise is, what you do, allthe things.
Speaker 2 (04:01):
All the things, all the things, yeah.
So I've been online since likethe 90s and building, like
building an optimizing websiteprofessionally since like 1996.
Speaker 1 (04:16):
So that's pre-Google, that was like the first time I
got a computer with a modem andlearned what that was.
That's amazing.
Yeah Well, we got our firstcomputer with a modem and
learned what that was that's.
Speaker 2 (04:24):
that's amazing, yeah, well, we yeah, we got our first
computer with a modem, likebefore that.
So I'd been online for a fewyears before I picked it up and
started you know, professionallydoing that and I kind of fell
in love with it.
You know, it was like theinternet and the web was just
like amazing because everythingwas accessible.
You could find almost anythingout there, right.
(04:45):
And it's even more so that waytoday, right?
Speaker 1 (04:48):
Oh yeah, for sure.
Speaker 2 (04:50):
Yeah, I mean, everything's like interconnected
, you know, and you can justkind of follow along and it's
even better now.
But I fell in love with it.
So that's kind of where I camefrom and you know, I've kind of
watched it grow up and kind ofhave grown up my business, you
know, at the same time with it.
Speaker 1 (05:11):
That's awesome.
Well, I know that, like you andI have talked so much over the
years.
You know about SEO and abouthow to be more visible online.
Like, how did you get into that?
Like, what was the the impetusthere?
Like, how did you get into that?
Speaker 2 (05:27):
Like what was the impetus there Back in those
early days we had like AltaVistawas one of the big search
engines.
There was Dogpile and a bunch ofother ones, but AltaVista, and
in those early days you couldliterally optimize something and
then go and search for it andwatch how you progressed, where
you could move yourself up tonumber one just by, you know,
changing a few words or addingyou know a couple of keywords
(05:48):
onto the page.
Yeah, and that was amazing, youknow, because you could like
literally see it happen as youwere doing it.
And I mean, updating a webpagewas already like that, right,
yep, yep, look, I made a change,upload it.
Oh, look, it's, it's there.
You know, right, and this wayyou could just go in and do it
for search engines.
And that was that was fun, thatwas a lot of fun.
(06:15):
So that's kind of how I endedup.
It's like one thing led toanother.
So, yeah, yeah, because overthe years you've just evolved
with that.
Speaker 1 (06:23):
Whenever we've talked in the past, you're such a like
a proponent for futuristicstuff.
I mean, you were talking abouthow to incorporate AI into
things before chat GPT evenbecame a thing.
It's been amazing to see howyour mind works when it comes to
how do we do things better andfaster.
It's been so neat and so itmade absolute sense to me when
(06:45):
you started working on your newbook, which is called Digital
Coherence, SEO and ContentStrategy for Business Growth in
the Era of AI Great title, bythe way.
I love it.
Do you want to talk a littlebit about how that came about
and what was the inspirationbehind writing that?
Speaker 2 (07:01):
Yeah.
So digital coherence is kind ofmy take on how we apply search
engine optimization today.
Yeah, because you know,everything is kind of changing.
Artificial intelligence ischanging how we do stuff online.
It's showing up in places, it'severywhere.
I mean you can't turn aroundonline and not see it.
(07:22):
You know, yep, I mean you can'tturn around online and not see
it.
You know, yep.
And to me, you know, it'schanging really fast.
But some of the basic thingsthat are the foundation of like
SEO are more important todaybecause of that.
I think the reason is is itgoes beyond like SEO, because
SEO is like, classically, it'sabout your website.
Right, it's always been justabout your website.
(07:44):
But that's not all we havetoday.
We have social media.
We have, you know, facebook andLinkedIn and Instagram and on
and on and on, all thesedifferent places where we show
up and do things.
For me it's about okay.
So digital coherence is kind oflike about applying SEO type
practices across like yourentire digital ecosystem, so
(08:06):
everywhere that you show up,kind of holistic and pulling it
all together and looking at allthe parts that make up what
you're doing out there.
For me it's something I've kindof always done with my clients
and I realized that it was like,well, this I should call this,
this needs a name, this thingthat I do.
Anyway, you know, it's likeit's not just SEO.
I can't not look at all theother parts and go, oh well,
(08:29):
this isn't necessarily aboutoptimizing your website, but you
should look at this too, or youknow that kind of thing.
And yeah, so it was just sortof natural to talk about it and
pull all of that together.
It's because it's allinterconnected and it's all
interrelated, right.
Speaker 1 (08:44):
Right and yeah.
And if you, if you search uplike your name, for instance,
you're not going to just seeyour website.
You're going to see all thesocial media things like for
authors.
You're going to see that you'reshowing up on Amazon.
You'll see that you're showingup on Goodreads, all the things
it's like.
All of it starts to compileright underneath it.
Speaker 2 (09:14):
That makes total sense to me.
So how does you said it's evenmore important now because of AI
.
Why is that, do you think?
Well, the way that the searchengines work and the way that AI
works.
They're a collection ofalgorithms, they're basically
machines, and you have a littlebit of control over how they
perceive you by the way you dothings online.
So, making sure thateverything's interconnected and
linking to where it needs tolink, you don't have broken
(09:34):
links, you're not sending peopleoff into the ether where they,
you know, are like oh, I thoughtthis was going to be you know a
website, or I thought this wasgoing to be the book.
Where the heck am I?
You know, there's a lot ofthings you can do to keep up
with the way you're puttingthings together online, the way
you're putting things out there.
That makes it easier for thesesearch engines or these AI
(09:56):
agents to understand what you'reabout, and it's it's sort of
like don't leave it up to them,because you know they, they do
their own thing right, but AI isnot perfect and it can make
mistakes.
I mean, you've seen some of theyou know freaky stuff that it
comes up with and it's like ohyeah we're gonna put glue on a
pizza, right.
Speaker 1 (10:16):
Yum can't wait.
Speaker 2 (10:18):
Well, that was how you're supposed to like.
Hold the cheese on it right.
Speaker 1 (10:22):
Way back in the beginning.
Yeah, what was that like?
Speaker 2 (10:24):
hold the cheese on it right Way back in the beginning
.
Yeah, what was that?
Yeah, well, so it clearlydidn't get the whole pizza thing
right.
Yeah, yeah, so this is, it'sjust a way for you to make it
easier for them to understand.
Okay, and SEO is about a lotabout that.
So this is just taking andapplying it across all of the
(10:45):
places, all the things.
And it's something that you cankind of control, because you're
the one that's publishing thisstuff, right?
You're the one that's linkingthese things, you're the one
who's putting it on your profile, you're the one who's doing all
of those.
But so many times people dothese things and then they get
busy and they go off somewhereelse and then they forget that
they had this campaign one time.
Speaker 1 (11:10):
And now their link goes nowhere and it's like wait
a minute, I thought this was youknow.
So does digital coherence helpyou then like find those links
or be able to like keep track ofthat sort of thing?
Like how does that interplaythen with with that sort of
situation?
Speaker 2 (11:21):
yeah, I am.
If, if you're going to achieveit, it's something that you want
to have on your radar.
You want to be doing like anaudit of your links and
everything that you're workingon to make sure that you don't
have any gaps or holes wherepeople are falling out.
And it goes beyond that too,because you know, think about
how your profiles look.
(11:41):
Does your social media profileslook like you?
Do they look like your website?
Are they all aligned with theright headshot, the right logo,
the right colors, all of thosethings?
Because, when you think aboutit, that is a way to build trust
and that is a way to connectwith your audience as well.
(12:04):
So all of those things together, I mean that's you online.
It's not like you know.
We're sitting here having aconversation.
You're not actually there, butthis is like your avatar,
basically right.
Speaker 1 (12:15):
Yeah.
Speaker 2 (12:16):
Yeah, yeah, that makes sense.
So I mean you just don't wantto have anything that's like
disconnected.
That makes sense.
Speaker 1 (12:25):
So you go through each of your sites to audit them
before you start the I'massuming with digital coherence.
It also means so, not just likemaking sure you're coherent
with your branding across, butlike the messaging that you're
using, the keywords you're using, the way you're showing up
online.
Is that kind of what youenvision as digital coherence?
Yeah, it's everything thatyou're showing up online.
Is that kind of that whatyou're what you envision as
(12:46):
digital coherence.
Speaker 2 (12:46):
Yeah, it's everything that you're doing online.
It's it's not just the technicalstuff, although that goes a
long way to, um, help the searchengines and stuff, understand
you and I'm saying searchengines, but that's open ai too.
You know they have search gpt,so they're out there crawling
and doing things too, just justlike Google and Bing are.
But, yeah, so it's aboutinspiring that trust and that
(13:12):
kind of thing.
They see it from a technicalperspective, right, people see
the other side of it, they seehow things look and how it makes
them feel, and kind of marryingthose two things together.
Because that's what it's aboutat the end of the day.
Right, we want to have peoplecome into our presence online so
(13:33):
they know about our books orthey know about what we're
working on, and then that's theway to do it and that's the way
to help them find you.
Because if you're showing up ina way that they you know the
search engines can understand,that they can bring you those
people that are looking for whatit is that you do or what it is
that you have, the kind ofbooks that you're writing, or
whatever that makes sense.
Speaker 1 (13:54):
Sure, that makes a lot of sense.
So, like, from the author sideof things, what do you think
author like, where would be agood place where authors can
start to improve that digitalcoherence aspect for themselves?
Like, should they start withtheir social media first and
then work their way back totheir website, or should they
start at their website, sincethat's their hub, and work their
way outward?
Speaker 2 (14:15):
I would start with the website first and then go
from the website to the placesthat they link out to.
So from their website they'reprobably linking out to whatever
social media that they're using.
You know the places that theylink out to.
So from their website they'reprobably linking out to what are
whatever social media thatthey're using.
You know the places where theyshow up.
Then look at those.
Make sure they're referencingback where they're supposed to,
and that you know some peoplehave, like the link to bio page
(14:37):
In addition to their website.
We'll make sure that is linkingback to the website.
Make sure that all of thosethings are interconnected.
Speaker 1 (14:49):
So you can like connect all the dots between
them.
Yeah, yeah, yeah, I even when Iwas kind of going through this
process myself for, like I thinkit was for my Chris Andrews
thing it was like I had beenjust like I've been showing up
on social media for a while nowin a different way and it
occurred to me like I was takingI think it was my TikTok.
It was just one of the one ofmy social sites where, like I
kept saying link in bio, link inbio, and it was just going to
(15:10):
my website instead of my linktree, where the link in bio in
my brain was like my link treeand I was like, oh my gosh, I
have to go back, I have to gofix that, like right now.
But it's, it's that sort ofthing right, where it's like
you're saying link and bio andthen it's going to the website
and they're like where in thehell am I supposed to be finding
this thing?
Like what?
Speaker 2 (15:28):
Yeah, yeah, because those pages are really meant to
give people like a menu tochoose from, and our websites
aren't always that.
When you go like, maybe, to thehomepage, they're not as
concise.
Speaker 1 (15:42):
And they definitely didn't have like my three
chapter sample that I was tryingto send it to.
That's for sure.
Speaker 2 (15:49):
Exactly, yeah, exactly, exactly, and that's
that's.
That's the thing that getsmissed.
And because we're juggling allof these different pieces and so
many different things, you knowat one time and then you know
you've add into it oh well, Ijust had a launch of a new book
and or I have this thing goingon or this event or whatever,
and then you don't go back andlook at it for a while because
(16:10):
you've gotten busy, and I thinkthat's that's the importance of
something you know.
Put it down on your calendarand go and check this stuff
periodically because you don'twant to.
You know, know you already doall this work to to create this
content and put it out there.
Speaker 1 (16:29):
Make sure it's working for you yeah, do you
have a recommended schedule thatyou you would typically go
through and audit your sites tosee how it works?
Speaker 2 (16:40):
yeah, I don't.
It's not something I think youhave to do like every month, but
I think if you do it, everyquarter at at least, and if
you're busier, maybe morefrequently.
You know, I think everybody'sgoing to have to find their
their cadence for that, but Iwould say quarterly at least,
just because you know, dependingon if okay for authors if
(17:01):
you're, if you're releasingstuff and you're doing maybe
rapid release or something likethat, you may want to look more
frequently right, because whatyou're doing and what you're
promoting and all that's goingto change.
So those links, those links maybe changing and you know you
want to make sure that that whatyou're promoting is leading
somewhere right, yeah, otherwisethe readers are going to be a
(17:23):
little bit like what is thislady or this guy talking about?
this does not make sense yeah,yeah, I mean I I gave um in the
book, I gave an example of thisum.
So I I had a, a product that Iwas using in the kitchen, you
know, to make you know a recipeor whatever, and they were like,
oh, for more recipes, here's alittle qr code.
(17:44):
I'm like, oh, okay, cool, letme go check it out.
So you know, I hit it on myphone and it went to a page that
was just like a 404, nothing,just a page that said this isn't
found and you're like, okay,it's in this book it was printed
on the back of this packet ofstuff, you know, for a recipe.
Speaker 1 (18:06):
Oh yeah.
Speaker 2 (18:06):
What the heck.
Every single one of theproducts that was on that shelf
led nowhere.
It was like, yeah, recipes notfor you.
Speaker 1 (18:14):
No, that's weird.
I, when I was reading um, andthat's not just just something
like that I, when I was readingbecoming I think it's becoming
supernatural by Joe Dispenzayeah, that couple of links in
the book where it was like gohere to get this free something
or other.
I think it was a meditation.
And you go there and it's likeit doesn't exist.
Speaker 2 (18:32):
And then you go to his site to dig around and it
doesn't exist and it's like itdoesn't no, but he redid his
site here recently andcompletely redid the whole
shopping cart and everything.
So I know what you mean.
But see, that's the kind ofthing.
And then that's the kind ofthing that doing an audit would
show you, because you can findthose broken links and then you
(18:54):
can do something with them tomake sure that they end up where
you want them to.
Speaker 1 (18:58):
How do you do that?
Like, just like, specifically,like do you go into, like each
page and just click all thelinks out, or like if they
wanted to do an audit the rightway, like how does that look?
What does that look like?
Speaker 2 (19:10):
The way I do it.
I use a tool called ScreamingFrog and it's a crawler that can
go and crawl your website.
It'll crawl all of the links onthe website.
It'll follow them, you know andgive you a list so you get these
reports of these links arebroken.
These are external links.
Were they okay?
It'll give you the status ofthem.
There's a lot that goes onbehind the scenes with like
(19:32):
status codes and stuff like thatthat tell you was this link
okay?
Was this link, you know, broken?
Did it end up somewhere?
You know all of those kinds ofthings so you can get a list of
the ones that are messed up andthen decide what to do with them
.
It's like either you need toput something back, so that it
shows up there or yeah, right,or you can redirect it.
(19:53):
You know, redirect it, that's alittle technical, but you can
redirect it to someplace else,so you can go.
Well, this isn't here anymore,so it's over here now.
And you know, all of that takesplace where people don't see it
.
They just end up in the rightplace, right, so they don't see
all that.
It happens behind the scenes.
Speaker 1 (20:10):
That makes life a little easier, because I was
literally envisioning, like you,having to go onto your page and
like, click off and do otherthings.
That makes more sense now, lisa.
Speaker 2 (20:19):
Oh my God, We'd be here forever if we did that
Right be here forever if we didthat right.
Speaker 1 (20:25):
I was like, oh my gosh.
I think I think back just tolike my podcast pages for author
revolution here.
I'm like there's a lot of linkson every single one of those
pages.
Speaker 2 (20:30):
Oh my god, that'd be a lot yeah, well, the tool like
this you can get all of that.
I mean, you can get into aspreadsheet format and then you
can look at it all and decidewhat to do with it and um, yeah,
it's, it's a lot of fun to see.
Speaker 1 (20:43):
Those reports Just goes to show you my brain is not
fully coherent when it comes toaudits.
Whoops, I think they're a lotof fun.
Speaker 2 (20:53):
Yeah To me, yeah, yeah to me.
They're like doing an audit,like on something on a website
or on you know somebody's entireecosystem or whatever.
It's kind of like digging fortreasure because you don't know
what you're going to uncover.
And it's kind of amazing thethings that you can find that
can be addressed or fixed orimproved upon.
(21:15):
Oh sure, yeah, from that.
That's really cool.
There's a lot of things you cando with it, and it's kind of
surprising, kind of surprising,yeah, yeah, yeah, you never know
, no two are alike that does notsurprise me at all.
Speaker 1 (21:31):
So does that crawler do the social sites as well?
Does it do that like the wholespectrum, if you point it toward
?
Speaker 2 (21:36):
it.
They don't like you to crawltheir stuff.
So you you may be able to get alittle bit of um stuff, but no,
not so much, because I mean,think about facebook you have to
be logged in, so if it'ssomething like that, it's it's a
little more difficult to getthat information from.
Speaker 1 (21:59):
So for those you're probably going to be, you know,
laying some eyeballs on it,gotcha okay, and so that is
going to be, you know, layingsome eyeballs on it, gotcha,
okay, and so that is going to bemore hate, like hands, hands
down, whatever.
Speaker 2 (22:10):
Yeah, I mean you're, you're probably going to have to
go and, like you know, look atit yourself, but in those cases
you know you're, you're lookingat the link in your bio and you
know your profile.
It's not necessarily every postthat you've ever posted, and
(22:32):
you wouldn't go back and look atall the stuff you posted on,
you know, facebook like amillion years ago.
I mean, okay, you know.
I mean those things get buried.
Social media is like ephemeralit just it's there for a minute
and then right on to somethingelse.
Speaker 1 (22:46):
So yeah, yeah, and if someone's digging back to you
know 2008's post, then they got.
They got nothing more importantto do with their time.
Speaker 2 (22:54):
They can go find whatever that link was supposed
to be yeah, well, I mean youknow you can look at your google
analytics and look for thingsthat are 404 there and, and you
know, see what shows up on thatreport as being something that
was a broken thing, and you knowthey would show up there.
So I mean there's other ways toget at that.
Google Search Console has someof that information too, so you
(23:19):
can get a really good picture ofwhat's happening there.
Good picture of what'shappening there.
Search Console is really greatbecause you can see how Google
sees your site and it'll giveyou like a report that's sort of
broken down by the differentissues, and so you can kind of
dig into those things as well.
Yeah, we use a lot of differenttools to form a picture of the
(23:43):
stuff.
Speaker 1 (23:44):
Sure, that makes total sense.
Do you have anything that liketops your list, where it's like
common mistakes that authorstypically make with their online
presence?
Speaker 2 (23:54):
Oh yeah, disjointed navigation and this isn't.
I don't take this wrong, please, but I think a lot of people
build websites that have neverbuilt a website and there's just
they'll have like orphan pagesthat aren't linked to anywhere,
(24:15):
they're not in their navigation,that kind of thing, and it's
like, well, you've got the pagethere, but if you don't have a
link to it, how are people goingto find it?
The search engines can't findit either, because you know, hey
, they follow the links, right,right.
So, that kind of thing, or justlike broken links, things that
don't all hook up, where youdon't link back to like your
(24:36):
main property, which would beyour website, obviously.
I mean that's your hub.
That's your hub for everythingand all of the rest you know
connects off of that.
It's like constellations, youknow you have all of those
things together connected, kindof make the picture.
So make sure those connectionswork right.
Speaker 1 (24:57):
Well, I'm just even thinking about that
three-chapter sample that I justmentioned, where it's like
should we as authors then bebecause to me that's kind of
like its own little orphan pageout in the middle of like book
funnel landia, you know what Imean.
Like do we?
Do we then tie that into likeour books page?
Have have some way to be ableto bring it over?
Like what's the best practicethere to be able to connect some
(25:19):
of those pieces that we wouldlike want our readers to find if
they could find it moreorganically?
Speaker 2 (25:27):
yeah, because that's something you could link to from
your website.
Okay and yeah, and ideally youwould have a profile related to
that over there that would linkback to your website as well.
So then you have.
You know, it's self-referentialthat they're both linking to
each other.
Speaker 1 (25:42):
Yeah, yeah yeah, that makes sense and I'm pretty sure
that that does happen.
On book funnel side, it justdepends on if it's literally
just that books page.
I don't know how that works I'dhave to go back and look at how
the book funnel landing pagesare.
But I know that there are waysto be able to create like an
author type page and then itlinks back over to your site too
.
So it's like oh, I just you, Ijust you got me thinking like oh
(26:04):
yeah, I didn't think about howto, how to bring those two
together, or anything like that.
That's interesting.
Speaker 2 (26:09):
Well, there's some interesting code that you can
add to your website.
Now, how you do that woulddepend on how you built your
website.
You know what I mean.
Like, wordpress has plugins forthis and you know.
So how you do it is going todepend on what you have.
But there's a schema markup,it's code that goes behind the
scenes of your page, and there'sone that's called same as, and
(26:34):
basically what that does is thatyou can list your website and
you can list all of your socialprofiles.
You can list your your bookfunnel, you can list your author
page over on amazon, you canlist it on goodreads all of
those things saying this is allthe same as this person is the
same as this, this, this thisthis this, yeah, that makes
(26:56):
sense so, and anywhere you write, say you write online, say you
get published, you know, on oneof the news websites or
something like that medium orsomething like that so you could
have that in there as well.
So all of those things tell itthat you know these are the same
as so this is the same persondoes shopify.
Speaker 1 (27:15):
Have something like that too, because, like I have a
shopify store, that's my mainstore for, like my carissa
andrews site, but then like eventhe, the rom-com even though I
have a WordPress site for thatit it still ends up over at my
other one.
Speaker 2 (27:30):
Shopify has Yoast right.
I'm not sure, actually.
I think they do.
Yeah, but an SEO plugin wouldbe where you would, where you
would look for that.
You can also do it like fromscratch, and there's tools and
stuff to do that, because youcould just do it and then copy
and paste it into the html ofyour page.
But, um, that's not the easiestway, obviously, right, right,
(27:51):
yeah, nobody wants to messaround with code, so yeah now.
Speaker 1 (27:55):
Now we can help it.
That would not be my my firstgo-to.
I'm feeling no no no, but itworks.
Speaker 2 (28:04):
It works.
I mean, you can do that andthat's another way to help, um,
help them figure out thoseconnections, right, that's
something that just is behindthe scenes and, um, the crawlers
all eat that up.
They like that.
I mean, it makes sense to them,right, everything's labeled.
It's like, oh, all this islabeled and it all makes sense,
(28:25):
and here it is in a nice littlepackage tied up in a bow.
Speaker 1 (28:28):
Yeah, well, and it does make sense.
It makes things easy not onlyfor people who are navigating to
your stuff, but it would makesense that the crawlers and the
search engines and their AIswould like that process, because
it would just be, like you said, coherent it would all make
sense.
Speaker 2 (28:46):
It's another way you can kind of have a little bit of
control over what you'resignaling to them.
It's just another way for youto show them.
And why wouldn't you want toshow them what you want them to
see and not leave it up to them?
Because I mean AI, like I said,it's not perfect, and Google is
(29:07):
also.
I don't know if you've noticed.
They're showing AI overviewsand search a lot now.
So if you go on to Google andsearch for just about anything,
there'll be an AI overviewthat's generated for you in that
moment.
Yeah, and they're doing thatmore and more so that's
interesting.
Speaker 1 (29:25):
Yeah, I think Bing's been doing that as well.
Where they've been doing that,where it's just like it pops up
and populates on the side.
That's really interesting.
Do you use when you're, whenyou're creating your coherence
with your messaging andeverything that you're putting
together obviously notnecessarily with branding, but
like with the word part of it?
Do you use, like ChatGPT, tosay, hey, I'm trying to build
coherence with how, how I'mspeaking, help me to do that.
(29:47):
Like, how would authors orcould authors use chat to BT,
for instance, to be able to bemore coherent online?
Speaker 2 (29:56):
I think so.
Yeah, I use it to help meoutline things all the time, um,
or to help me, like, rewritethings so that, so that it makes
more sense or that it's closerto the way that I talk or you
know the way that I write, yep,so yeah, yeah, okay.
Speaker 1 (30:13):
Yeah, cause it.
To me it seems like it would bereally helpful to be able to
have that kind of like.
Speaker 2 (30:20):
You could be even able to ask questions like what
would you need for me to buildsome sort of a coherent strategy
across our social media oracross our like online presence
or whatever, and maybe it wouldeven give some tools as well to
help us, in addition, obviously,to your book well, yeah, so
like if you've, if you sayyou've done a crawl, the
screaming frog and you've got,you've got the, you know the
(30:43):
results of that and comes backand gives you some spreadsheets
and stuff and you can feed thosein and ask for them to be
analyzed and to get you knowinput on what you should do with
those things.
Like, okay, say, you have some,a bunch of error pages.
Well, what should I do withthese?
Give me recommendations on onhow to address these.
And you know if, if you'vegiven it enough information and
(31:07):
it has, you know, your, yourdata for your website, and then
it has the the data that's likefor the broken things it can
actually tell you, hey, yeah,this page is broken.
Now you maybe want to redirectit over here instead, and and
you can do that.
But it's kind of neat to beable to put that in and get a
list back and then just you know, go take care of it.
(31:29):
Yeah, right, right, that'sreally neat.
Speaker 1 (31:32):
I love the way that AI has changed how we can
operate our businesses, likewe've been obviously doing this
for a long time, and so to bringit, to bring AI in from like
our side of the spectrum of itas well, has been so
revolutionary.
Because it does make thingsmore coherent.
Because, number one, you can doit faster, so it's almost like
you're batching it and so yourbrain is in it.
(31:55):
You're focused on what'shappening and you can be more
consistent that way.
But then just yeah, it's justlike having someone to bounce
those ideas off of, and thenit's like this expert to that
can give you information andhelp you to you know, craft.
Whatever it is you need tocraft.
It's just.
It's been super interesting tome yeah, I used um notebook lm.
Speaker 2 (32:20):
Last week they came out with a it's basically it'll
create, create like an audiopodcast sort of um thing.
So I was like, well, you know,I'm curious.
So I gave it the manuscript ofthe book and I'm like, okay, you
don't get any.
You don't get any, say in this,it's just a button and then it
creates it for you.
(32:40):
But what it comes back with isa podcast with back and forth
between two people discussingthe content based on, you know,
whatever document you uploaded.
So, yeah, oh, interesting andit.
It was really very cool.
It was like crazy.
It's like these sound likeactual people, you know, yeah,
(33:01):
and they were talking about thedifferent concepts that were in
the book and going back andforth about you know different
things and talking about all ofthe you know the topics.
It's like huh, now, obviously,if you were going to use this
somewhere, I mean right now,it's kind of a novelty, right,
and yeah, you know, you couldthrow it like an article or a
(33:22):
blog post or whatever, and andit would do the same thing, but
you don't have any control overit.
You know, you can't, you can'ttweak it, you can't tell it.
Hey, I, I want this to be justone person talking.
It's just a little black boxand it spits out what you get.
So, um, because if you're goingto use this for yourself.
I I mean, obviously you coulddo something like that with what
(33:44):
like 11 labs probably, but thisis doing all the summary and
creating a conversation like onthe fly.
That's super interesting.
I think it'd be cool if, youknow, you had a little bit more
control over it.
Maybe could you know, specifythings a little bit.
It's not giving you anythingelse, it's just going off of the
one document.
So it's not like I could say,hey, do this for chapter you
(34:06):
know three or something.
Okay, that would be kind of funif you could break it down like
that.
Speaker 1 (34:11):
So well, wouldn't, wouldn't you be able to just
upload chapter three and that'sit?
Speaker 2 (34:16):
and then, yeah, exactly yeah, okay, yeah, yeah,
but it won't listen to you andyou can't tell it to go and do
that.
Speaker 1 (34:22):
It's going to take a whole year, but yeah, it was
really Of iterations, that'sneat, yeah, but it was.
Speaker 2 (34:29):
it was really cool and it'll do some other.
It does a bunch of other thingstoo, like summarizing and if
you wanted to create a studyguide or you know stuff like
that.
But yeah, so I it's been a lotof fun playing with these tools
to see what they can do.
Speaker 1 (34:43):
Yeah for sure.
Well, I would think too that,like once you start to create a
brand strategy like I'm justthinking as an author like once
you know what your strategy is,once you know what you're
looking for too you know, havingAI on your side and it knows
what your brand strategy is yourdigital coherence looks like
now.
It can help you in the futurecreating anything new so that
(35:03):
it's more coherent going forwardas well.
Right, so you can train yourcustom GPTs to understand what
your coherence looks like.
Speaker 2 (35:13):
Yeah, I think so, and it's great for planning out
things like that, because youcan give it the gist of what
you're trying to do and and itcan take all of the you know,
the bigger picture things thatyou've given it and tie them all
together.
Speaker 1 (35:30):
Yeah, I really wish that AI existed before I started
working on courses, like when Ifirst started author revolution
.
I didn't know what the heck Iwas trying to say.
I just knew that there wasstuff I wanted to teach and,
like over the years, I'vecreated all these parts and
pieces and it's only now thatit's starting to make sense in
my brain as to how I'm going torelay it coherently, and it's
(35:51):
like I wish I would have hadthat tool to be able to be like.
You know what am I trying tocreate here?
Like what is this like?
To be able to bounce the ideasoff of it.
But it's funny that, like it'staken such a long time for I
think it's come full circles,you know, for to for us to
understand how we're trying toshow up and what we're trying to
do with people who are cominginto it now and who are just
(36:13):
starting as authors or who arejust entering the
entrepreneurial world, whateverit's like they have such a leg
up in my mind on how they can bemore coherent right off the bat
, you know.
Speaker 2 (36:26):
Yeah, yeah, it's pretty amazing.
You think about that becausethese tools weren't here just a
few years ago, not, yeah, andthey're.
They're growing by leaps andbounds and they're getting
better and better and better.
Speaker 1 (36:40):
Oh yeah for sure.
Yeah, yeah, I think back to whenI even first started and, like
chat, would you know,hallucinate often, and it's very
rare now that I see ahallucination happen through my,
my outputs that I'm trying toget it to do, or if I'm having
it work on, you know, likethere's no more glue on pizza,
like there's not.
(37:04):
There's not that sort of thing.
It's you know what I mean.
It's it's so much better thanit was and I'm just like wow,
that I mean the, the amount ofinformation it can handle now is
like the context windows are sogreat, and so it makes sense in
my brain, like the way thatthey're incorporating it into
the search engines and howthat's all integrating.
It makes sense that having thedigital coherence like you've
talked about it's going to be soimportant, because not only are
you creating it on your endwith perhaps a large language
(37:25):
model or doing it in your ownway, whatever, but it's like the
search engines are going to belooking more for that and it's
going to, like you said, they'regoing to be wanting to see the
sites that are the most relevantand coherent and are going to
help the you know, the searcher,I guess, looking for whatever
(37:45):
it is that they're looking for.
Speaker 2 (37:46):
Yeah, definitely, definitely.
I mean Google's got a wholeupdate.
That's been about, you know,helpful content, and having
everything together.
Together is a way todemonstrate that, right, right.
Speaker 1 (38:00):
So, as an author, this one just popped in my head.
Let's say I want to attractparanormal fantasy readers.
What would be the mostimportant part of digital
coherence in that regard?
Should authors be creatingblogs so that there is more
content for the site to be ableto adhere to their stuff?
What is the best play there?
Speaker 2 (38:23):
adhere that to their stuff, like what?
What is the best play there?
I think I mean for SEO, forthings to be found online, it
has to be somewhere.
So having that contentsomewhere on your site, I think,
is important.
Is it a blog?
It might be.
It can be on your book pages,it could be excerpts of I know
the things that you've written,could be you talking about your
characters, any of those things,but it doesn't necessarily have
(38:45):
to be just on your websiteanymore.
Now you know we're looking at,you know the broader picture
with everything else of theother places where you exist.
But the thing is, is thecontent has to be there
somewhere?
And so you know the blog thing,yes, I mean, if you want it to
be found on your website, it'sgoing to have to be on your
website somewhere.
(39:05):
But does it still prioritize,like the new stuff.
Speaker 1 (39:10):
Do you think like it?
The search engines are going toprioritize more recent type
posts, or does that not matter?
Speaker 2 (39:18):
No, I think it does matter.
Some things are more evergreenthan others, meaning you know
they're not as time based News.
Things are going to be moresensitive to that.
I'm thinking that from thestandpoint of paranormal romance
type books, that time thing ismaybe not, you know, not the
same thing, because you've hadpeople finding, finding an
(39:40):
author you don't know whenthey're gonna, you know, find
you.
They can find you now, or theycan find you in a few years, but
the books are still going to berelevant, you know, yep, yeah.
Speaker 1 (39:48):
Yeah, yeah, interesting.
Yeah, because I've alwayswondered about that, like I.
When I first started writing itwas way back before I even
published I was blogging.
Blogging first and that was.
That was such a fun place to be, but it was more when I think
back to it.
It was more for my fellowwriters and I.
So it was like we were.
We were doing a lot ofcommunication.
A lot of other writers werecoming over to my blog, I was
(40:10):
going over to their blog.
We were doing you know the funmeme type ones, to where the
interviews are the ones whereyou're answering questions and
then tag 15 other people andthey have to do the same thing,
whatever.
It was a lot of fun, but I don'tknow that was really reader
focused.
It didn't bring a lot ofreaders necessarily over to to
my site, and so it's like how do, how do authors craft their,
(40:35):
their content so that it'spulling readers in instead of I
don't know, because I likeliterally we started thinking
like, once we get into thatworld of authorship, it's almost
like we can't see the worldagain as a reader for a while.
It's like we're so engrossed injust the writing part of it
that it's like readership haslike vanished.
Like you don't a reader.
What's that?
(40:55):
Like, what do readers careabout anymore?
I don't know, Until you finallycircle back around.
Speaker 2 (41:03):
You know, I think, okay, if you think about
somebody discovering you, theymay not discover you that way
from like a blog necessarily,but so you have to think about
where they're at and how theywould discover you over there.
So that makes things likeGoodreads or you know your, your
author page over, know onamazon, all of those things a
(41:24):
little bit more important,because I mean, that's kind of
how I don't know I can't tellyou how many you know authors
I've come across by looking atsomebody that I already read and
and then you know there'ssomething that's related and
it's like oh, oh, check that out, you know, yeah.
So yeah, a blog by itself youhave to almost reverse engineer,
(41:46):
like how you.
Speaker 1 (41:47):
I mean I know they say not to market your books,
just the way that you would wantto see things, because like you
don't yeah you're not the onlyway.
The way that you purchase thingsis not the only way others
purchase things.
But like um, I think about, youknow, tiktoks or whatever, like
people are often findingrecommendations there.
So would it be smart to almostcraft content that is, I guess,
(42:14):
seo friendly for the, thedifferent sites?
Thinking back to like how areader would then want to find
that post and then have it linkout to your stuff.
Speaker 2 (42:23):
Yeah, yeah, yeah, I think you have to.
You have to know where yourreaders are going to be, and
that just goes back to marketingin general.
I mean, you have to be whereyour people are you know you
have to show up where they're at.
You know that's.
And right now, you know whatTikTok, I guess, is one you know
, and you get to think aboutInstagram and you have to, you
know, and for like a nonfictionbook, I'm thinking about
(42:45):
LinkedIn.
You know you have to be puttingcontent in those places and
that's why you want to have allthose links that come right back
to you.
Speaker 1 (42:56):
So everything's tied together and yeah, yeah, so that
when it does take off it's likeall it's all connected and so
it's.
Speaker 2 (43:04):
It's not broken to the extent where they're like oh
my God, everyone wants thisbook and no one knows how to
freaking get it.
It's like ah yeah, exactly it'sabout.
It's about reducing thatfriction between those things so
that you know it all kind offlows together.
Speaker 1 (43:19):
That sense, I like that.
So if someone wanted to startbuilding their coherence through
their, their stuff right now,like if an author wants to get
it going, what would yourecommend?
Is like the good first step isit the audit?
Is it just like getting theirmindset wrapped around it like
what is, what should they startwith?
Speaker 2 (43:37):
yeah, an audit, I think.
Maybe sit down and make a listof the places where you show up
regularly and then go and lookat them, just lay eyes on them
and look at them, look at thelinks, make sure everything
works, make sure it goes whereyou expect it to.
It doesn't have to be a bigtechnical thing, I mean it can
be as simple Just sit down witha list and then work your way
(44:00):
through them.
Sit down with a list and andthen work your way through them.
I know you know it can be a lotmore complicated depending on
you know how long you've been atit and you know what all you
have.
But that's the simplest way todo it to just take a look at it
and make sure everything'sworking the way it's intended to
and then, if it's not, fix itwell yeah, ideally, or at least
(44:20):
you know so that you know youhave to fix it at some point.
Yeah, yeah, yeah it's justapplying those things and it's
the kind of thing that you knowgets left by the wayside a lot
of times just because we getbusy and or, like you said, you
know you get into writer modeand you're like that's what
you're focused on, so you'renot're not like thinking about,
(44:40):
you know, because we wear allthese different hats, right?
Speaker 1 (44:43):
I know, right, I was just thinking about like I I
still have to reach out to bookvault to try to figure out, like
how to get my um the shippingcosts right because like
literally, since they they hadthat uk only store and then they
ended up shifting and havingthe us distribution as well,
it's like my shipping is likewonky on my store and it's like
(45:04):
it's been on my list to gocontact them forever to fix that
part to reduce friction for myreaders, and it's like I still
haven't done that.
Oh my gosh, like what?
Speaker 2 (45:14):
And so it's like they're like they're literally
are so many things, so many hatswe're wearing and sometimes we
know there are things that wehave to fix, but they get left
by the wayside because we justdon't put them as a priority.
Yeah, I mean, and that's likethink about your social media
profiles.
Have you updated it, you know,recently?
Because sometimes you see themand you're like, oh, that's
(45:34):
really out of date.
But it's, it's real simple.
Just go look at it, look at it.
Is it aligned with what you'redoing, right?
Speaker 1 (45:39):
now you know debut novelist and you've actually got
40 books under your belt atthis point, like oops, I
probably should update right,yeah, yeah, it's like no, no you
debuted a long time ago, right.
I'm sure that's happened too.
It's like, oh dang, like whoops, that's funny, oh gosh, okay.
(46:02):
So, lisa, where can my audiencego to find out more about you,
to get your book and then, like,learn about all the things that
you do?
Speaker 2 (46:09):
My writer's website is lisabrowncom and all my books
are over there, and my businesswebsite is beunlimitedcom.
It's just the letter B, theword unlimited.
Speaker 1 (46:21):
I love that.
That's so good.
Well, lisa, thank you so muchfor coming in here talking to us
about digital coherence.
It's been like something youand I have discussed, obviously
for a while now, but it's beenso fascinating to wrap my head
around and I love the conceptand I think it's just going to
help people revolutionize theway that they show up online.
So thank you for being here.
Speaker 2 (46:41):
Well, thank you for having me.
Speaker 1 (46:42):
It was fun, Of course of course, guys, I told you
Lisa knows her stuff and she'sbeen in the process of evolving
this digital coherence conceptfor the past year.
Like she, it all kind of cametogether about the same time.
I was doing a lot of shiftsmyself for Author Revolution and
it's been super cool to see howshe's been merging this aspect
of things into her business,while I've been merging the
(47:05):
energetic coherence side ofthings into mine, and it's just
been so much fun to like wrap myhead around how these two
businesses have kind of evolvedand how they support one another
in cool and unique ways.
So if you're interested inlearning more about Lisa,
learning about all that she does, or want to get access to any
of the resources that she talkedabout in this particular
(47:26):
podcast episode, head over toAuthorRevolutionorg.
Forward slash 260.
I'll make sure everything islisted right there for you and
just know that, like, this is anevolving landscape and Lisa is
one of the people who are on thecutting edge of it.
She is the person who's coineddigital coherenceence and I
cannot wait to see how thisevolves Now, as an author
(47:47):
herself.
This is something that she'stying to everything that she's
doing, like she's a sci-fiauthor who also writes
nonfiction, and so she's doingthis for her own books.
She's doing this for her ownauthor career as well, as I'm
implementing it for mine.
So it's revolutionizing the waythat we're showing up online,
the way that we are doing whatwe're doing when it comes to our
(48:08):
websites and our social media.
I mean, it's just some powerfulstuff.
So I encourage you to check herout, get her book, make sure
that you go through theresources in there.
It's going to help you out alot.
Okay now, with that said, I haveto mention that, as this
podcast episode airs, it is inthe middle of my pre-launch for
(48:28):
Write your Realities Kickstarter.
I finally pulled the trigger.
Yes, that's right, I finallypulled the trigger.
It's on its way to gainingenough supporters.
Once I reached the 25 to 50supporters that Anthea Sharp
recommends yes, I do read otherpeople's books because I need to
know how to do this properlyOnce I reach that milestone, I'm
going to be kicking it live,and so it's going to be going
(48:50):
live here sometime in November,ideally probably after
AuthorNation, because there's alot that's going on.
I'm preparing for a lot ofthings, and when I'm at
AuthorNation, it's probablygoing to be go time when it
comes to getting more peopleinvolved into the Kickstarter
waitlist.
So more than likely, if I hadto guess, it's going to go live
on the 18th of November.
(49:11):
But don't quote me on itbecause I might just go guess
what.
We're in the middle ofAuthorNation and I'm going to
make a big announcement and doit, so you just don't know.
I could just surprise you thatway.
So if you are interested ingetting on the waitlist or being
the first to know when thedoors open for this particular
Kickstarter, head over toauthorrevolutionorg forward
slash Kickstarter.
(49:32):
It will direct you to the waitpage and then, once the
Kickstarter goes live, it willalso direct you right to the
Kickstarter.
So check that out, make surethat you are perusing.
I have some incredible backerrewards, add-ons, stretch goals,
all the things, and it has beenso much fun to build.
I kid you not.
Now it's been kind of funnybecause this past week I've been
(49:52):
sick.
Well, I've actually been sicklonger than that.
I got a little bit of a coldfrom my daughter bringing my
daughter to the urgent care.
She had some sort of cold too,and I ended up getting
bronchitis.
So here I am.
I'm starting to feel a littlebit better, but luckily, the
bronchitis didn't really affectmy brain.
It affected my ability to speakand affected my ability to have
(50:12):
like coherent conversations onzoom meetings.
However, my brain was fine, soI was able to get the
Kickstarter all up and runningand I just I love it so much.
It's going to be so much fun todo Now.
It also includes a 2025 revisedand updated edition of Right
Frame of Mind.
So if you've had access to thatbook before, I'm in the process
right now of revising it for2025.
(50:35):
I'm putting out a new cover, soI'll be unpublishing the old
version, getting the new versionready to go.
It will only be availablethrough the Kickstarter for a
limited period of time and then,obviously, once the Kickstarter
is done, it'll start going outeverywhere.
But just know that, likethere's some cool stuff that's
happening, the branding forAuthor Revolution is changing,
so the new book covers arereflective of that.
(50:56):
Head over toAuthorRevolutionorg just to see
what that looks like too,because the website's been
revised.
I am going all in guys with howI want to show up for you.
So if you're a neurodivergentauthor, if you are an author who
has been struggling withmanifestation and it hasn't been
working for you.
If you are an author who wantsto try manifestation but you're
(51:16):
not sure if it's going to workfor you, or if you're just at
your breaking point and you'reso done with all the hustle and
grind of the indie sphere, thisis going to be your hub.
This is the place I want you tocome to, because I am here to
support you.
I have been where you are.
I am done being in that hustle,grind culture for good, and I
(51:37):
am teaching authors how tocreate their author career from
a place of true alignment,sustainability and energetic
alignment first.
So check outauthorrevolutionorg to see what
I mean.
Otherwise, check out theKickstarter.
I can't wait to see what youthink of this thing.
It's going to be so much fun todeliver all these goodies and I
can't wait to see what you guysthink.
(51:59):
All right, in the meantime, I'moff to AuthorNation.
The podcast episodes will becoming out per usual, but if you
want to see live updates as towhat's happening at AuthorNation
, make sure to check out myInstagram or TikTok.
I'll be posting storiesthroughout the time period so
that you can kind of see whatwe're up to.
All right, guys, have awonderful rest of your week.
(52:20):
Enjoy the rest of your week.
Enjoy the rest of this month.
I'm going to be around, but Iwill be accessing things a
little bit more remotely thannormal.
All right, do what you do, goforth and start your author
revolution.
Thank you,
Welcome to the Author Revolution podcast, where
change is not just embraced,it's celebrated.
I'm Carissa Andrews,international bestselling author
, indie author coach and yournavigator through the
ever-evolving landscape ofauthorship.
Are you ready to harness thepower of your mind and the
latest innovations in technologyfor your writing journey?
If you're passionate aboutmanifesting your dreams and
(00:25):
pioneering new writing frontiers, then you're in the perfect
place.
Here we merge the mystical wooof writing with the exciting
advancements of the modern world.
We dive into the realms ofmindset, manifestation and the
transformative magic that occurswhen you believe in the
impossible.
We also venture into the worldof futuristic technologies and
(00:46):
strategies, preparing you forthe next chapter in your author
career.
Every week, we explore new waysto revolutionize your writing
and publishing experience, FromAI to breakthrough thinking.
This podcast is your gateway toa world where creativity meets
innovation.
Whether you're penning yourfirst novel or expanding your
literary empire, whether you'rea devotee of the pen or a
(01:09):
digital storyteller, thispodcast is where your author
revolution gains momentum.
So join me in this journey tocontinue growth and
transformation.
It's time to redefine what itmeans to be an author in today's
dynamic world.
This is the Author RevolutionPodcast, and your author
revolution starts now.
Hey there guys.
(01:33):
Welcome to another episode ofthe Author Revolution Podcast.
I am really thrilled to bringthis podcast interview to you
today.
I had the wonderful experienceof being able to interview a
good friend of mine.
Her name is Lisa Brown.
She and I have been oh gosh,what are we called Technically
accountability partners?
I guess we joined DCA with AmyPorterfield way back in 2019,
(01:58):
and we have been in contact witheach other ever since.
In fact, we do a weekly call.
We stay motivated and get eachother motivated.
We're constantly helping eachother, try to grow and evolve
and it's just been so much funto see how Lisa has changed, as
well as myself, over the years.
Now, one of the coolest thingsthat she's come up with this
year she's very much like, I amright.
(02:18):
She's very future oriented.
She loves digging into newtechnologies, finding ways for
herself and her clients to beable to do things in faster and
more, I guess, high vibe ways,and one of the coolest things
she's done recently is she'salways been someone who has done
like SEO for her clients.
She's built websites for a longtime.
(02:40):
Seo has kind of been a passionof hers.
And now what she's learned overthe years by blending some of
her love of manifestation andmindset and energetic alignment,
she's actually bringingcoherence, like I talk about
with heart coherence, right?
She's bringing coherence intothe digital sphere, so she's
coined the term digitalcoherence and she's talking in
(03:00):
this particular episode abouthow authors can bring digital
coherence to their entire authorbrand.
So we're talking your website,your social media, how you're
showing up the words, you'reusing all the things so that new
tools like the AI crawlers canhelp you be more visible in a
way that makes sense to this newand evolving way that search
(03:21):
engines are optimizing.
So you're not going to want tomiss this particular episode.
Lisa has a wealth of knowledgewhen it comes to SEO.
She's been in this business fora long time and I know that I
am constantly going to her withquestions, trying to figure out
how SEO can work better in mybusiness.
So, without further ado, let'sget into this interview and have
(03:42):
you listen to all thingsdigital coherence.
Well, hi, Elisa, it's so greatto have you on the podcast.
I mentioned in the introductionhow you and I met, but for my
audience, who maybe wants tolearn a little bit more about
you, do you want to tell themwho you are and what your
expertise is, what you do, allthe things.
Speaker 2 (04:01):
All the things, all the things, yeah.
So I've been online since likethe 90s and building, like
building an optimizing websiteprofessionally since like 1996.
Speaker 1 (04:16):
So that's pre-Google, that was like the first time I
got a computer with a modem andlearned what that was.
That's amazing.
Yeah Well, we got our firstcomputer with a modem and
learned what that was that's.
Speaker 2 (04:24):
that's amazing, yeah, well, we yeah, we got our first
computer with a modem, likebefore that.
So I'd been online for a fewyears before I picked it up and
started you know, professionallydoing that and I kind of fell
in love with it.
You know, it was like theinternet and the web was just
like amazing because everythingwas accessible.
You could find almost anythingout there, right.
(04:45):
And it's even more so that waytoday, right?
Speaker 1 (04:48):
Oh yeah, for sure.
Speaker 2 (04:50):
Yeah, I mean, everything's like interconnected
, you know, and you can justkind of follow along and it's
even better now.
But I fell in love with it.
So that's kind of where I camefrom and you know, I've kind of
watched it grow up and kind ofhave grown up my business, you
know, at the same time with it.
Speaker 1 (05:11):
That's awesome.
Well, I know that, like you andI have talked so much over the
years.
You know about SEO and abouthow to be more visible online.
Like, how did you get into that?
Like, what was the the impetusthere?
Like, how did you get into that?
Speaker 2 (05:27):
Like what was the impetus there Back in those
early days we had like AltaVistawas one of the big search
engines.
There was Dogpile and a bunch ofother ones, but AltaVista, and
in those early days you couldliterally optimize something and
then go and search for it andwatch how you progressed, where
you could move yourself up tonumber one just by, you know,
changing a few words or addingyou know a couple of keywords
(05:48):
onto the page.
Yeah, and that was amazing, youknow, because you could like
literally see it happen as youwere doing it.
And I mean, updating a webpagewas already like that, right,
yep, yep, look, I made a change,upload it.
Oh, look, it's, it's there.
You know, right, and this wayyou could just go in and do it
for search engines.
And that was that was fun, thatwas a lot of fun.
(06:15):
So that's kind of how I endedup.
It's like one thing led toanother.
So, yeah, yeah, because overthe years you've just evolved
with that.
Speaker 1 (06:23):
Whenever we've talked in the past, you're such a like
a proponent for futuristicstuff.
I mean, you were talking abouthow to incorporate AI into
things before chat GPT evenbecame a thing.
It's been amazing to see howyour mind works when it comes to
how do we do things better andfaster.
It's been so neat and so itmade absolute sense to me when
(06:45):
you started working on your newbook, which is called Digital
Coherence, SEO and ContentStrategy for Business Growth in
the Era of AI Great title, bythe way.
I love it.
Do you want to talk a littlebit about how that came about
and what was the inspirationbehind writing that?
Speaker 2 (07:01):
Yeah.
So digital coherence is kind ofmy take on how we apply search
engine optimization today.
Yeah, because you know,everything is kind of changing.
Artificial intelligence ischanging how we do stuff online.
It's showing up in places, it'severywhere.
I mean you can't turn aroundonline and not see it.
(07:22):
You know, yep, I mean you can'tturn around online and not see
it.
You know, yep.
And to me, you know, it'schanging really fast.
But some of the basic thingsthat are the foundation of like
SEO are more important todaybecause of that.
I think the reason is is itgoes beyond like SEO, because
SEO is like, classically, it'sabout your website.
Right, it's always been justabout your website.
(07:44):
But that's not all we havetoday.
We have social media.
We have, you know, facebook andLinkedIn and Instagram and on
and on and on, all thesedifferent places where we show
up and do things.
For me it's about okay.
So digital coherence is kind oflike about applying SEO type
practices across like yourentire digital ecosystem, so
(08:06):
everywhere that you show up,kind of holistic and pulling it
all together and looking at allthe parts that make up what
you're doing out there.
For me it's something I've kindof always done with my clients
and I realized that it was like,well, this I should call this,
this needs a name, this thingthat I do.
Anyway, you know, it's likeit's not just SEO.
I can't not look at all theother parts and go, oh well,
(08:29):
this isn't necessarily aboutoptimizing your website, but you
should look at this too, or youknow that kind of thing.
And yeah, so it was just sortof natural to talk about it and
pull all of that together.
It's because it's allinterconnected and it's all
interrelated, right.
Speaker 1 (08:44):
Right and yeah.
And if you, if you search uplike your name, for instance,
you're not going to just seeyour website.
You're going to see all thesocial media things like for
authors.
You're going to see that you'reshowing up on Amazon.
You'll see that you're showingup on Goodreads, all the things
it's like.
All of it starts to compileright underneath it.
Speaker 2 (09:14):
That makes total sense to me.
So how does you said it's evenmore important now because of AI
.
Why is that, do you think?
Well, the way that the searchengines work and the way that AI
works.
They're a collection ofalgorithms, they're basically
machines, and you have a littlebit of control over how they
perceive you by the way you dothings online.
So, making sure thateverything's interconnected and
linking to where it needs tolink, you don't have broken
(09:34):
links, you're not sending peopleoff into the ether where they,
you know, are like oh, I thoughtthis was going to be you know a
website, or I thought this wasgoing to be the book.
Where the heck am I?
You know, there's a lot ofthings you can do to keep up
with the way you're puttingthings together online, the way
you're putting things out there.
That makes it easier for thesesearch engines or these AI
(09:56):
agents to understand what you'reabout, and it's it's sort of
like don't leave it up to them,because you know they, they do
their own thing right, but AI isnot perfect and it can make
mistakes.
I mean, you've seen some of theyou know freaky stuff that it
comes up with and it's like ohyeah we're gonna put glue on a
pizza, right.
Speaker 1 (10:16):
Yum can't wait.
Speaker 2 (10:18):
Well, that was how you're supposed to like.
Hold the cheese on it right.
Speaker 1 (10:22):
Way back in the beginning.
Yeah, what was that like?
Speaker 2 (10:24):
hold the cheese on it right Way back in the beginning
.
Yeah, what was that?
Yeah, well, so it clearlydidn't get the whole pizza thing
right.
Yeah, yeah, so this is, it'sjust a way for you to make it
easier for them to understand.
Okay, and SEO is about a lotabout that.
So this is just taking andapplying it across all of the
(10:45):
places, all the things.
And it's something that you cankind of control, because you're
the one that's publishing thisstuff, right?
You're the one that's linkingthese things, you're the one
who's putting it on your profile, you're the one who's doing all
of those.
But so many times people dothese things and then they get
busy and they go off somewhereelse and then they forget that
they had this campaign one time.
Speaker 1 (11:10):
And now their link goes nowhere and it's like wait
a minute, I thought this was youknow.
So does digital coherence helpyou then like find those links
or be able to like keep track ofthat sort of thing?
Like how does that interplaythen with with that sort of
situation?
Speaker 2 (11:21):
yeah, I am.
If, if you're going to achieveit, it's something that you want
to have on your radar.
You want to be doing like anaudit of your links and
everything that you're workingon to make sure that you don't
have any gaps or holes wherepeople are falling out.
And it goes beyond that too,because you know, think about
how your profiles look.
(11:41):
Does your social media profileslook like you?
Do they look like your website?
Are they all aligned with theright headshot, the right logo,
the right colors, all of thosethings?
Because, when you think aboutit, that is a way to build trust
and that is a way to connectwith your audience as well.
(12:04):
So all of those things together, I mean that's you online.
It's not like you know.
We're sitting here having aconversation.
You're not actually there, butthis is like your avatar,
basically right.
Speaker 1 (12:15):
Yeah.
Speaker 2 (12:16):
Yeah, yeah, that makes sense.
So I mean you just don't wantto have anything that's like
disconnected.
That makes sense.
Speaker 1 (12:25):
So you go through each of your sites to audit them
before you start the I'massuming with digital coherence.
It also means so, not just likemaking sure you're coherent
with your branding across, butlike the messaging that you're
using, the keywords you're using, the way you're showing up
online.
Is that kind of what youenvision as digital coherence?
Yeah, it's everything thatyou're showing up online.
Is that kind of that whatyou're what you envision as
(12:46):
digital coherence.
Speaker 2 (12:46):
Yeah, it's everything that you're doing online.
It's it's not just the technicalstuff, although that goes a
long way to, um, help the searchengines and stuff, understand
you and I'm saying searchengines, but that's open ai too.
You know they have search gpt,so they're out there crawling
and doing things too, just justlike Google and Bing are.
But, yeah, so it's aboutinspiring that trust and that
(13:12):
kind of thing.
They see it from a technicalperspective, right, people see
the other side of it, they seehow things look and how it makes
them feel, and kind of marryingthose two things together.
Because that's what it's aboutat the end of the day.
Right, we want to have peoplecome into our presence online so
(13:33):
they know about our books orthey know about what we're
working on, and then that's theway to do it and that's the way
to help them find you.
Because if you're showing up ina way that they you know the
search engines can understand,that they can bring you those
people that are looking for whatit is that you do or what it is
that you have, the kind ofbooks that you're writing, or
whatever that makes sense.
Speaker 1 (13:54):
Sure, that makes a lot of sense.
So, like, from the author sideof things, what do you think
author like, where would be agood place where authors can
start to improve that digitalcoherence aspect for themselves?
Like, should they start withtheir social media first and
then work their way back totheir website, or should they
start at their website, sincethat's their hub, and work their
way outward?
Speaker 2 (14:15):
I would start with the website first and then go
from the website to the placesthat they link out to.
So from their website they'reprobably linking out to whatever
social media that they're using.
You know the places that theylink out to.
So from their website they'reprobably linking out to what are
whatever social media thatthey're using.
You know the places where theyshow up.
Then look at those.
Make sure they're referencingback where they're supposed to,
and that you know some peoplehave, like the link to bio page
(14:37):
In addition to their website.
We'll make sure that is linkingback to the website.
Make sure that all of thosethings are interconnected.
Speaker 1 (14:49):
So you can like connect all the dots between
them.
Yeah, yeah, yeah, I even when Iwas kind of going through this
process myself for, like I thinkit was for my Chris Andrews
thing it was like I had beenjust like I've been showing up
on social media for a while nowin a different way and it
occurred to me like I was takingI think it was my TikTok.
It was just one of the one ofmy social sites where, like I
kept saying link in bio, link inbio, and it was just going to
(15:10):
my website instead of my linktree, where the link in bio in
my brain was like my link treeand I was like, oh my gosh, I
have to go back, I have to gofix that, like right now.
But it's, it's that sort ofthing right, where it's like
you're saying link and bio andthen it's going to the website
and they're like where in thehell am I supposed to be finding
this thing?
Like what?
Speaker 2 (15:28):
Yeah, yeah, because those pages are really meant to
give people like a menu tochoose from, and our websites
aren't always that.
When you go like, maybe, to thehomepage, they're not as
concise.
Speaker 1 (15:42):
And they definitely didn't have like my three
chapter sample that I was tryingto send it to.
That's for sure.
Speaker 2 (15:49):
Exactly, yeah, exactly, exactly, and that's
that's.
That's the thing that getsmissed.
And because we're juggling allof these different pieces and so
many different things, you knowat one time and then you know
you've add into it oh well, Ijust had a launch of a new book
and or I have this thing goingon or this event or whatever,
and then you don't go back andlook at it for a while because
(16:10):
you've gotten busy, and I thinkthat's that's the importance of
something you know.
Put it down on your calendarand go and check this stuff
periodically because you don'twant to.
You know, know you already doall this work to to create this
content and put it out there.
Speaker 1 (16:29):
Make sure it's working for you yeah, do you
have a recommended schedule thatyou you would typically go
through and audit your sites tosee how it works?
Speaker 2 (16:40):
yeah, I don't.
It's not something I think youhave to do like every month, but
I think if you do it, everyquarter at at least, and if
you're busier, maybe morefrequently.
You know, I think everybody'sgoing to have to find their
their cadence for that, but Iwould say quarterly at least,
just because you know, dependingon if okay for authors if
(17:01):
you're, if you're releasingstuff and you're doing maybe
rapid release or something likethat, you may want to look more
frequently right, because whatyou're doing and what you're
promoting and all that's goingto change.
So those links, those links maybe changing and you know you
want to make sure that that whatyou're promoting is leading
somewhere right, yeah, otherwisethe readers are going to be a
(17:23):
little bit like what is thislady or this guy talking about?
this does not make sense yeah,yeah, I mean I I gave um in the
book, I gave an example of thisum.
So I I had a, a product that Iwas using in the kitchen, you
know, to make you know a recipeor whatever, and they were like,
oh, for more recipes, here's alittle qr code.
(17:44):
I'm like, oh, okay, cool, letme go check it out.
So you know, I hit it on myphone and it went to a page that
was just like a 404, nothing,just a page that said this isn't
found and you're like, okay,it's in this book it was printed
on the back of this packet ofstuff, you know, for a recipe.
Speaker 1 (18:06):
Oh yeah.
Speaker 2 (18:06):
What the heck.
Every single one of theproducts that was on that shelf
led nowhere.
It was like, yeah, recipes notfor you.
Speaker 1 (18:14):
No, that's weird.
I, when I was reading um, andthat's not just just something
like that I, when I was readingbecoming I think it's becoming
supernatural by Joe Dispenzayeah, that couple of links in
the book where it was like gohere to get this free something
or other.
I think it was a meditation.
And you go there and it's likeit doesn't exist.
Speaker 2 (18:32):
And then you go to his site to dig around and it
doesn't exist and it's like itdoesn't no, but he redid his
site here recently andcompletely redid the whole
shopping cart and everything.
So I know what you mean.
But see, that's the kind ofthing.
And then that's the kind ofthing that doing an audit would
show you, because you can findthose broken links and then you
(18:54):
can do something with them tomake sure that they end up where
you want them to.
Speaker 1 (18:58):
How do you do that?
Like, just like, specifically,like do you go into, like each
page and just click all thelinks out, or like if they
wanted to do an audit the rightway, like how does that look?
What does that look like?
Speaker 2 (19:10):
The way I do it.
I use a tool called ScreamingFrog and it's a crawler that can
go and crawl your website.
It'll crawl all of the links onthe website.
It'll follow them, you know andgive you a list so you get these
reports of these links arebroken.
These are external links.
Were they okay?
It'll give you the status ofthem.
There's a lot that goes onbehind the scenes with like
(19:32):
status codes and stuff like thatthat tell you was this link
okay?
Was this link, you know, broken?
Did it end up somewhere?
You know all of those kinds ofthings so you can get a list of
the ones that are messed up andthen decide what to do with them
.
It's like either you need toput something back, so that it
shows up there or yeah, right,or you can redirect it.
(19:53):
You know, redirect it, that's alittle technical, but you can
redirect it to someplace else,so you can go.
Well, this isn't here anymore,so it's over here now.
And you know, all of that takesplace where people don't see it
.
They just end up in the rightplace, right, so they don't see
all that.
It happens behind the scenes.
Speaker 1 (20:10):
That makes life a little easier, because I was
literally envisioning, like you,having to go onto your page and
like, click off and do otherthings.
That makes more sense now, lisa.
Speaker 2 (20:19):
Oh my God, We'd be here forever if we did that
Right be here forever if we didthat right.
Speaker 1 (20:25):
I was like, oh my gosh.
I think I think back just tolike my podcast pages for author
revolution here.
I'm like there's a lot of linkson every single one of those
pages.
Speaker 2 (20:30):
Oh my god, that'd be a lot yeah, well, the tool like
this you can get all of that.
I mean, you can get into aspreadsheet format and then you
can look at it all and decidewhat to do with it and um, yeah,
it's, it's a lot of fun to see.
Speaker 1 (20:43):
Those reports Just goes to show you my brain is not
fully coherent when it comes toaudits.
Whoops, I think they're a lotof fun.
Speaker 2 (20:53):
Yeah To me, yeah, yeah to me.
They're like doing an audit,like on something on a website
or on you know somebody's entireecosystem or whatever.
It's kind of like digging fortreasure because you don't know
what you're going to uncover.
And it's kind of amazing thethings that you can find that
can be addressed or fixed orimproved upon.
(21:15):
Oh sure, yeah, from that.
That's really cool.
There's a lot of things you cando with it, and it's kind of
surprising, kind of surprising,yeah, yeah, yeah, you never know
, no two are alike that does notsurprise me at all.
Speaker 1 (21:31):
So does that crawler do the social sites as well?
Does it do that like the wholespectrum, if you point it toward
?
Speaker 2 (21:36):
it.
They don't like you to crawltheir stuff.
So you you may be able to get alittle bit of um stuff, but no,
not so much, because I mean,think about facebook you have to
be logged in, so if it'ssomething like that, it's it's a
little more difficult to getthat information from.
Speaker 1 (21:59):
So for those you're probably going to be, you know,
laying some eyeballs on it,gotcha okay, and so that is
going to be, you know, layingsome eyeballs on it, gotcha,
okay, and so that is going to bemore hate, like hands, hands
down, whatever.
Speaker 2 (22:10):
Yeah, I mean you're, you're probably going to have to
go and, like you know, look atit yourself, but in those cases
you know you're, you're lookingat the link in your bio and you
know your profile.
It's not necessarily every postthat you've ever posted, and
(22:32):
you wouldn't go back and look atall the stuff you posted on,
you know, facebook like amillion years ago.
I mean, okay, you know.
I mean those things get buried.
Social media is like ephemeralit just it's there for a minute
and then right on to somethingelse.
Speaker 1 (22:46):
So yeah, yeah, and if someone's digging back to you
know 2008's post, then they got.
They got nothing more importantto do with their time.
Speaker 2 (22:54):
They can go find whatever that link was supposed
to be yeah, well, I mean youknow you can look at your google
analytics and look for thingsthat are 404 there and, and you
know, see what shows up on thatreport as being something that
was a broken thing, and you knowthey would show up there.
So I mean there's other ways toget at that.
Google Search Console has someof that information too, so you
(23:19):
can get a really good picture ofwhat's happening there.
Good picture of what'shappening there.
Search Console is really greatbecause you can see how Google
sees your site and it'll giveyou like a report that's sort of
broken down by the differentissues, and so you can kind of
dig into those things as well.
Yeah, we use a lot of differenttools to form a picture of the
(23:43):
stuff.
Speaker 1 (23:44):
Sure, that makes total sense.
Do you have anything that liketops your list, where it's like
common mistakes that authorstypically make with their online
presence?
Speaker 2 (23:54):
Oh yeah, disjointed navigation and this isn't.
I don't take this wrong, please, but I think a lot of people
build websites that have neverbuilt a website and there's just
they'll have like orphan pagesthat aren't linked to anywhere,
(24:15):
they're not in their navigation,that kind of thing, and it's
like, well, you've got the pagethere, but if you don't have a
link to it, how are people goingto find it?
The search engines can't findit either, because you know, hey
, they follow the links, right,right.
So, that kind of thing, or justlike broken links, things that
don't all hook up, where youdon't link back to like your
(24:36):
main property, which would beyour website, obviously.
I mean that's your hub.
That's your hub for everythingand all of the rest you know
connects off of that.
It's like constellations, youknow you have all of those
things together connected, kindof make the picture.
So make sure those connectionswork right.
Speaker 1 (24:57):
Well, I'm just even thinking about that
three-chapter sample that I justmentioned, where it's like
should we as authors then bebecause to me that's kind of
like its own little orphan pageout in the middle of like book
funnel landia, you know what Imean.
Like do we?
Do we then tie that into likeour books page?
Have have some way to be ableto bring it over?
Like what's the best practicethere to be able to connect some
(25:19):
of those pieces that we wouldlike want our readers to find if
they could find it moreorganically?
Speaker 2 (25:27):
yeah, because that's something you could link to from
your website.
Okay and yeah, and ideally youwould have a profile related to
that over there that would linkback to your website as well.
So then you have.
You know, it's self-referentialthat they're both linking to
each other.
Speaker 1 (25:42):
Yeah, yeah yeah, that makes sense and I'm pretty sure
that that does happen.
On book funnel side, it justdepends on if it's literally
just that books page.
I don't know how that works I'dhave to go back and look at how
the book funnel landing pagesare.
But I know that there are waysto be able to create like an
author type page and then itlinks back over to your site too
.
So it's like oh, I just you, Ijust you got me thinking like oh
(26:04):
yeah, I didn't think about howto, how to bring those two
together, or anything like that.
That's interesting.
Speaker 2 (26:09):
Well, there's some interesting code that you can
add to your website.
Now, how you do that woulddepend on how you built your
website.
You know what I mean.
Like, wordpress has plugins forthis and you know.
So how you do it is going todepend on what you have.
But there's a schema markup,it's code that goes behind the
scenes of your page, and there'sone that's called same as, and
(26:34):
basically what that does is thatyou can list your website and
you can list all of your socialprofiles.
You can list your your bookfunnel, you can list your author
page over on amazon, you canlist it on goodreads all of
those things saying this is allthe same as this person is the
same as this, this, this thisthis this, yeah, that makes
(26:56):
sense so, and anywhere you write, say you write online, say you
get published, you know, on oneof the news websites or
something like that medium orsomething like that so you could
have that in there as well.
So all of those things tell itthat you know these are the same
as so this is the same persondoes shopify.
Speaker 1 (27:15):
Have something like that too, because, like I have a
shopify store, that's my mainstore for, like my carissa
andrews site, but then like eventhe, the rom-com even though I
have a WordPress site for thatit it still ends up over at my
other one.
Speaker 2 (27:30):
Shopify has Yoast right.
I'm not sure, actually.
I think they do.
Yeah, but an SEO plugin wouldbe where you would, where you
would look for that.
You can also do it like fromscratch, and there's tools and
stuff to do that, because youcould just do it and then copy
and paste it into the html ofyour page.
But, um, that's not the easiestway, obviously, right, right,
(27:51):
yeah, nobody wants to messaround with code, so yeah now.
Speaker 1 (27:55):
Now we can help it.
That would not be my my firstgo-to.
I'm feeling no no no, but itworks.
Speaker 2 (28:04):
It works.
I mean, you can do that andthat's another way to help, um,
help them figure out thoseconnections, right, that's
something that just is behindthe scenes and, um, the crawlers
all eat that up.
They like that.
I mean, it makes sense to them,right, everything's labeled.
It's like, oh, all this islabeled and it all makes sense,
(28:25):
and here it is in a nice littlepackage tied up in a bow.
Speaker 1 (28:28):
Yeah, well, and it does make sense.
It makes things easy not onlyfor people who are navigating to
your stuff, but it would makesense that the crawlers and the
search engines and their AIswould like that process, because
it would just be, like you said, coherent it would all make
sense.
Speaker 2 (28:46):
It's another way you can kind of have a little bit of
control over what you'resignaling to them.
It's just another way for youto show them.
And why wouldn't you want toshow them what you want them to
see and not leave it up to them?
Because I mean AI, like I said,it's not perfect, and Google is
(29:07):
also.
I don't know if you've noticed.
They're showing AI overviewsand search a lot now.
So if you go on to Google andsearch for just about anything,
there'll be an AI overviewthat's generated for you in that
moment.
Yeah, and they're doing thatmore and more so that's
interesting.
Speaker 1 (29:25):
Yeah, I think Bing's been doing that as well.
Where they've been doing that,where it's just like it pops up
and populates on the side.
That's really interesting.
Do you use when you're, whenyou're creating your coherence
with your messaging andeverything that you're putting
together obviously notnecessarily with branding, but
like with the word part of it?
Do you use, like ChatGPT, tosay, hey, I'm trying to build
coherence with how, how I'mspeaking, help me to do that.
(29:47):
Like, how would authors orcould authors use chat to BT,
for instance, to be able to bemore coherent online?
Speaker 2 (29:56):
I think so.
Yeah, I use it to help meoutline things all the time, um,
or to help me, like, rewritethings so that, so that it makes
more sense or that it's closerto the way that I talk or you
know the way that I write, yep,so yeah, yeah, okay.
Speaker 1 (30:13):
Yeah, cause it.
To me it seems like it would bereally helpful to be able to
have that kind of like.
Speaker 2 (30:20):
You could be even able to ask questions like what
would you need for me to buildsome sort of a coherent strategy
across our social media oracross our like online presence
or whatever, and maybe it wouldeven give some tools as well to
help us, in addition, obviously,to your book well, yeah, so
like if you've, if you sayyou've done a crawl, the
screaming frog and you've got,you've got the, you know the
(30:43):
results of that and comes backand gives you some spreadsheets
and stuff and you can feed thosein and ask for them to be
analyzed and to get you knowinput on what you should do with
those things.
Like, okay, say, you have some,a bunch of error pages.
Well, what should I do withthese?
Give me recommendations on onhow to address these.
And you know if, if you'vegiven it enough information and
(31:07):
it has, you know, your, yourdata for your website, and then
it has the the data that's likefor the broken things it can
actually tell you, hey, yeah,this page is broken.
Now you maybe want to redirectit over here instead, and and
you can do that.
But it's kind of neat to beable to put that in and get a
list back and then just you know, go take care of it.
(31:29):
Yeah, right, right, that'sreally neat.
Speaker 1 (31:32):
I love the way that AI has changed how we can
operate our businesses, likewe've been obviously doing this
for a long time, and so to bringit, to bring AI in from like
our side of the spectrum of itas well, has been so
revolutionary.
Because it does make thingsmore coherent.
Because, number one, you can doit faster, so it's almost like
you're batching it and so yourbrain is in it.
(31:55):
You're focused on what'shappening and you can be more
consistent that way.
But then just yeah, it's justlike having someone to bounce
those ideas off of, and thenit's like this expert to that
can give you information andhelp you to you know, craft.
Whatever it is you need tocraft.
It's just.
It's been super interesting tome yeah, I used um notebook lm.
Speaker 2 (32:20):
Last week they came out with a it's basically it'll
create, create like an audiopodcast sort of um thing.
So I was like, well, you know,I'm curious.
So I gave it the manuscript ofthe book and I'm like, okay, you
don't get any.
You don't get any, say in this,it's just a button and then it
creates it for you.
(32:40):
But what it comes back with isa podcast with back and forth
between two people discussingthe content based on, you know,
whatever document you uploaded.
So, yeah, oh, interesting andit.
It was really very cool.
It was like crazy.
It's like these sound likeactual people, you know, yeah,
(33:01):
and they were talking about thedifferent concepts that were in
the book and going back andforth about you know different
things and talking about all ofthe you know the topics.
It's like huh, now, obviously,if you were going to use this
somewhere, I mean right now,it's kind of a novelty, right,
and yeah, you know, you couldthrow it like an article or a
(33:22):
blog post or whatever, and andit would do the same thing, but
you don't have any control overit.
You know, you can't, you can'ttweak it, you can't tell it.
Hey, I, I want this to be justone person talking.
It's just a little black boxand it spits out what you get.
So, um, because if you're goingto use this for yourself.
I I mean, obviously you coulddo something like that with what
(33:44):
like 11 labs probably, but thisis doing all the summary and
creating a conversation like onthe fly.
That's super interesting.
I think it'd be cool if, youknow, you had a little bit more
control over it.
Maybe could you know, specifythings a little bit.
It's not giving you anythingelse, it's just going off of the
one document.
So it's not like I could say,hey, do this for chapter you
(34:06):
know three or something.
Okay, that would be kind of funif you could break it down like
that.
Speaker 1 (34:11):
So well, wouldn't, wouldn't you be able to just
upload chapter three and that'sit?
Speaker 2 (34:16):
and then, yeah, exactly yeah, okay, yeah, yeah,
but it won't listen to you andyou can't tell it to go and do
that.
Speaker 1 (34:22):
It's going to take a whole year, but yeah, it was
really Of iterations, that'sneat, yeah, but it was.
Speaker 2 (34:29):
it was really cool and it'll do some other.
It does a bunch of other thingstoo, like summarizing and if
you wanted to create a studyguide or you know stuff like
that.
But yeah, so I it's been a lotof fun playing with these tools
to see what they can do.
Speaker 1 (34:43):
Yeah for sure.
Well, I would think too that,like once you start to create a
brand strategy like I'm justthinking as an author like once
you know what your strategy is,once you know what you're
looking for too you know, havingAI on your side and it knows
what your brand strategy is yourdigital coherence looks like
now.
It can help you in the futurecreating anything new so that
(35:03):
it's more coherent going forwardas well.
Right, so you can train yourcustom GPTs to understand what
your coherence looks like.
Speaker 2 (35:13):
Yeah, I think so, and it's great for planning out
things like that, because youcan give it the gist of what
you're trying to do and and itcan take all of the you know,
the bigger picture things thatyou've given it and tie them all
together.
Speaker 1 (35:30):
Yeah, I really wish that AI existed before I started
working on courses, like when Ifirst started author revolution
.
I didn't know what the heck Iwas trying to say.
I just knew that there wasstuff I wanted to teach and,
like over the years, I'vecreated all these parts and
pieces and it's only now thatit's starting to make sense in
my brain as to how I'm going torelay it coherently, and it's
(35:51):
like I wish I would have hadthat tool to be able to be like.
You know what am I trying tocreate here?
Like what is this like?
To be able to bounce the ideasoff of it.
But it's funny that, like it'staken such a long time for I
think it's come full circles,you know, for to for us to
understand how we're trying toshow up and what we're trying to
do with people who are cominginto it now and who are just
(36:13):
starting as authors or who arejust entering the
entrepreneurial world, whateverit's like they have such a leg
up in my mind on how they can bemore coherent right off the bat
, you know.
Speaker 2 (36:26):
Yeah, yeah, it's pretty amazing.
You think about that becausethese tools weren't here just a
few years ago, not, yeah, andthey're.
They're growing by leaps andbounds and they're getting
better and better and better.
Speaker 1 (36:40):
Oh yeah for sure.
Yeah, yeah, I think back to whenI even first started and, like
chat, would you know,hallucinate often, and it's very
rare now that I see ahallucination happen through my,
my outputs that I'm trying toget it to do, or if I'm having
it work on, you know, likethere's no more glue on pizza,
like there's not.
(37:04):
There's not that sort of thing.
It's you know what I mean.
It's it's so much better thanit was and I'm just like wow,
that I mean the, the amount ofinformation it can handle now is
like the context windows are sogreat, and so it makes sense in
my brain, like the way thatthey're incorporating it into
the search engines and howthat's all integrating.
It makes sense that having thedigital coherence like you've
talked about it's going to be soimportant, because not only are
you creating it on your endwith perhaps a large language
(37:25):
model or doing it in your ownway, whatever, but it's like the
search engines are going to belooking more for that and it's
going to, like you said, they'regoing to be wanting to see the
sites that are the most relevantand coherent and are going to
help the you know, the searcher,I guess, looking for whatever
(37:45):
it is that they're looking for.
Speaker 2 (37:46):
Yeah, definitely, definitely.
I mean Google's got a wholeupdate.
That's been about, you know,helpful content, and having
everything together.
Together is a way todemonstrate that, right, right.
Speaker 1 (38:00):
So, as an author, this one just popped in my head.
Let's say I want to attractparanormal fantasy readers.
What would be the mostimportant part of digital
coherence in that regard?
Should authors be creatingblogs so that there is more
content for the site to be ableto adhere to their stuff?
What is the best play there?
Speaker 2 (38:23):
adhere that to their stuff, like what?
What is the best play there?
I think I mean for SEO, forthings to be found online, it
has to be somewhere.
So having that contentsomewhere on your site, I think,
is important.
Is it a blog?
It might be.
It can be on your book pages,it could be excerpts of I know
the things that you've written,could be you talking about your
characters, any of those things,but it doesn't necessarily have
(38:45):
to be just on your websiteanymore.
Now you know we're looking at,you know the broader picture
with everything else of theother places where you exist.
But the thing is, is thecontent has to be there
somewhere?
And so you know the blog thing,yes, I mean, if you want it to
be found on your website, it'sgoing to have to be on your
website somewhere.
(39:05):
But does it still prioritize,like the new stuff.
Speaker 1 (39:10):
Do you think like it?
The search engines are going toprioritize more recent type
posts, or does that not matter?
Speaker 2 (39:18):
No, I think it does matter.
Some things are more evergreenthan others, meaning you know
they're not as time based News.
Things are going to be moresensitive to that.
I'm thinking that from thestandpoint of paranormal romance
type books, that time thing ismaybe not, you know, not the
same thing, because you've hadpeople finding, finding an
(39:40):
author you don't know whenthey're gonna, you know, find
you.
They can find you now, or theycan find you in a few years, but
the books are still going to berelevant, you know, yep, yeah.
Speaker 1 (39:48):
Yeah, yeah, interesting.
Yeah, because I've alwayswondered about that, like I.
When I first started writing itwas way back before I even
published I was blogging.
Blogging first and that was.
That was such a fun place to be, but it was more when I think
back to it.
It was more for my fellowwriters and I.
So it was like we were.
We were doing a lot ofcommunication.
A lot of other writers werecoming over to my blog, I was
(40:10):
going over to their blog.
We were doing you know the funmeme type ones, to where the
interviews are the ones whereyou're answering questions and
then tag 15 other people andthey have to do the same thing,
whatever.
It was a lot of fun, but I don'tknow that was really reader
focused.
It didn't bring a lot ofreaders necessarily over to to
my site, and so it's like how do, how do authors craft their,
(40:35):
their content so that it'spulling readers in instead of I
don't know, because I likeliterally we started thinking
like, once we get into thatworld of authorship, it's almost
like we can't see the worldagain as a reader for a while.
It's like we're so engrossed injust the writing part of it
that it's like readership haslike vanished.
Like you don't a reader.
What's that?
(40:55):
Like, what do readers careabout anymore?
I don't know, Until you finallycircle back around.
Speaker 2 (41:03):
You know, I think, okay, if you think about
somebody discovering you, theymay not discover you that way
from like a blog necessarily,but so you have to think about
where they're at and how theywould discover you over there.
So that makes things likeGoodreads or you know your, your
author page over, know onamazon, all of those things a
(41:24):
little bit more important,because I mean, that's kind of
how I don't know I can't tellyou how many you know authors
I've come across by looking atsomebody that I already read and
and then you know there'ssomething that's related and
it's like oh, oh, check that out, you know, yeah.
So yeah, a blog by itself youhave to almost reverse engineer,
(41:46):
like how you.
Speaker 1 (41:47):
I mean I know they say not to market your books,
just the way that you would wantto see things, because like you
don't yeah you're not the onlyway.
The way that you purchase thingsis not the only way others
purchase things.
But like um, I think about, youknow, tiktoks or whatever, like
people are often findingrecommendations there.
So would it be smart to almostcraft content that is, I guess,
(42:14):
seo friendly for the, thedifferent sites?
Thinking back to like how areader would then want to find
that post and then have it linkout to your stuff.
Speaker 2 (42:23):
Yeah, yeah, yeah, I think you have to.
You have to know where yourreaders are going to be, and
that just goes back to marketingin general.
I mean, you have to be whereyour people are you know you
have to show up where they're at.
You know that's.
And right now, you know whatTikTok, I guess, is one you know
, and you get to think aboutInstagram and you have to, you
know, and for like a nonfictionbook, I'm thinking about
(42:45):
LinkedIn.
You know you have to be puttingcontent in those places and
that's why you want to have allthose links that come right back
to you.
Speaker 1 (42:56):
So everything's tied together and yeah, yeah, so that
when it does take off it's likeall it's all connected and so
it's.
Speaker 2 (43:04):
It's not broken to the extent where they're like oh
my God, everyone wants thisbook and no one knows how to
freaking get it.
It's like ah yeah, exactly it'sabout.
It's about reducing thatfriction between those things so
that you know it all kind offlows together.
Speaker 1 (43:19):
That sense, I like that.
So if someone wanted to startbuilding their coherence through
their, their stuff right now,like if an author wants to get
it going, what would yourecommend?
Is like the good first step isit the audit?
Is it just like getting theirmindset wrapped around it like
what is, what should they startwith?
Speaker 2 (43:37):
yeah, an audit, I think.
Maybe sit down and make a listof the places where you show up
regularly and then go and lookat them, just lay eyes on them
and look at them, look at thelinks, make sure everything
works, make sure it goes whereyou expect it to.
It doesn't have to be a bigtechnical thing, I mean it can
be as simple Just sit down witha list and then work your way
(44:00):
through them.
Sit down with a list and andthen work your way through them.
I know you know it can be a lotmore complicated depending on
you know how long you've been atit and you know what all you
have.
But that's the simplest way todo it to just take a look at it
and make sure everything'sworking the way it's intended to
and then, if it's not, fix itwell yeah, ideally, or at least
(44:20):
you know so that you know youhave to fix it at some point.
Yeah, yeah, yeah it's justapplying those things and it's
the kind of thing that you knowgets left by the wayside a lot
of times just because we getbusy and or, like you said, you
know you get into writer modeand you're like that's what
you're focused on, so you'renot're not like thinking about,
(44:40):
you know, because we wear allthese different hats, right?
Speaker 1 (44:43):
I know, right, I was just thinking about like I I
still have to reach out to bookvault to try to figure out, like
how to get my um the shippingcosts right because like
literally, since they they hadthat uk only store and then they
ended up shifting and havingthe us distribution as well,
it's like my shipping is likewonky on my store and it's like
(45:04):
it's been on my list to gocontact them forever to fix that
part to reduce friction for myreaders, and it's like I still
haven't done that.
Oh my gosh, like what?
Speaker 2 (45:14):
And so it's like they're like they're literally
are so many things, so many hatswe're wearing and sometimes we
know there are things that wehave to fix, but they get left
by the wayside because we justdon't put them as a priority.
Yeah, I mean, and that's likethink about your social media
profiles.
Have you updated it, you know,recently?
Because sometimes you see themand you're like, oh, that's
(45:34):
really out of date.
But it's, it's real simple.
Just go look at it, look at it.
Is it aligned with what you'redoing, right?
Speaker 1 (45:39):
now you know debut novelist and you've actually got
40 books under your belt atthis point, like oops, I
probably should update right,yeah, yeah, it's like no, no you
debuted a long time ago, right.
I'm sure that's happened too.
It's like, oh dang, like whoops, that's funny, oh gosh, okay.
(46:02):
So, lisa, where can my audiencego to find out more about you,
to get your book and then, like,learn about all the things that
you do?
Speaker 2 (46:09):
My writer's website is lisabrowncom and all my books
are over there, and my businesswebsite is beunlimitedcom.
It's just the letter B, theword unlimited.
Speaker 1 (46:21):
I love that.
That's so good.
Well, lisa, thank you so muchfor coming in here talking to us
about digital coherence.
It's been like something youand I have discussed, obviously
for a while now, but it's beenso fascinating to wrap my head
around and I love the conceptand I think it's just going to
help people revolutionize theway that they show up online.
So thank you for being here.
Speaker 2 (46:41):
Well, thank you for having me.
Speaker 1 (46:42):
It was fun, Of course of course, guys, I told you
Lisa knows her stuff and she'sbeen in the process of evolving
this digital coherence conceptfor the past year.
Like she, it all kind of cametogether about the same time.
I was doing a lot of shiftsmyself for Author Revolution and
it's been super cool to see howshe's been merging this aspect
of things into her business,while I've been merging the
(47:05):
energetic coherence side ofthings into mine, and it's just
been so much fun to like wrap myhead around how these two
businesses have kind of evolvedand how they support one another
in cool and unique ways.
So if you're interested inlearning more about Lisa,
learning about all that she does, or want to get access to any
of the resources that she talkedabout in this particular
(47:26):
podcast episode, head over toAuthorRevolutionorg.
Forward slash 260.
I'll make sure everything islisted right there for you and
just know that, like, this is anevolving landscape and Lisa is
one of the people who are on thecutting edge of it.
She is the person who's coineddigital coherenceence and I
cannot wait to see how thisevolves Now, as an author
(47:47):
herself.
This is something that she'stying to everything that she's
doing, like she's a sci-fiauthor who also writes
nonfiction, and so she's doingthis for her own books.
She's doing this for her ownauthor career as well, as I'm
implementing it for mine.
So it's revolutionizing the waythat we're showing up online,
the way that we are doing whatwe're doing when it comes to our
(48:08):
websites and our social media.
I mean, it's just some powerfulstuff.
So I encourage you to check herout, get her book, make sure
that you go through theresources in there.
It's going to help you out alot.
Okay now, with that said, I haveto mention that, as this
podcast episode airs, it is inthe middle of my pre-launch for
(48:28):
Write your Realities Kickstarter.
I finally pulled the trigger.
Yes, that's right, I finallypulled the trigger.
It's on its way to gainingenough supporters.
Once I reached the 25 to 50supporters that Anthea Sharp
recommends yes, I do read otherpeople's books because I need to
know how to do this properlyOnce I reach that milestone, I'm
going to be kicking it live,and so it's going to be going
(48:50):
live here sometime in November,ideally probably after
AuthorNation, because there's alot that's going on.
I'm preparing for a lot ofthings, and when I'm at
AuthorNation, it's probablygoing to be go time when it
comes to getting more peopleinvolved into the Kickstarter
waitlist.
So more than likely, if I hadto guess, it's going to go live
on the 18th of November.
(49:11):
But don't quote me on itbecause I might just go guess
what.
We're in the middle ofAuthorNation and I'm going to
make a big announcement and doit, so you just don't know.
I could just surprise you thatway.
So if you are interested ingetting on the waitlist or being
the first to know when thedoors open for this particular
Kickstarter, head over toauthorrevolutionorg forward
slash Kickstarter.
(49:32):
It will direct you to the waitpage and then, once the
Kickstarter goes live, it willalso direct you right to the
Kickstarter.
So check that out, make surethat you are perusing.
I have some incredible backerrewards, add-ons, stretch goals,
all the things, and it has beenso much fun to build.
I kid you not.
Now it's been kind of funnybecause this past week I've been
(49:52):
sick.
Well, I've actually been sicklonger than that.
I got a little bit of a coldfrom my daughter bringing my
daughter to the urgent care.
She had some sort of cold too,and I ended up getting
bronchitis.
So here I am.
I'm starting to feel a littlebit better, but luckily, the
bronchitis didn't really affectmy brain.
It affected my ability to speakand affected my ability to have
(50:12):
like coherent conversations onzoom meetings.
However, my brain was fine, soI was able to get the
Kickstarter all up and runningand I just I love it so much.
It's going to be so much fun todo Now.
It also includes a 2025 revisedand updated edition of Right
Frame of Mind.
So if you've had access to thatbook before, I'm in the process
right now of revising it for2025.
(50:35):
I'm putting out a new cover, soI'll be unpublishing the old
version, getting the new versionready to go.
It will only be availablethrough the Kickstarter for a
limited period of time and then,obviously, once the Kickstarter
is done, it'll start going outeverywhere.
But just know that, likethere's some cool stuff that's
happening, the branding forAuthor Revolution is changing,
so the new book covers arereflective of that.
(50:56):
Head over toAuthorRevolutionorg just to see
what that looks like too,because the website's been
revised.
I am going all in guys with howI want to show up for you.
So if you're a neurodivergentauthor, if you are an author who
has been struggling withmanifestation and it hasn't been
working for you.
If you are an author who wantsto try manifestation but you're
(51:16):
not sure if it's going to workfor you, or if you're just at
your breaking point and you'reso done with all the hustle and
grind of the indie sphere, thisis going to be your hub.
This is the place I want you tocome to, because I am here to
support you.
I have been where you are.
I am done being in that hustle,grind culture for good, and I
(51:37):
am teaching authors how tocreate their author career from
a place of true alignment,sustainability and energetic
alignment first.
So check outauthorrevolutionorg to see what
I mean.
Otherwise, check out theKickstarter.
I can't wait to see what youthink of this thing.
It's going to be so much fun todeliver all these goodies and I
can't wait to see what you guysthink.
(51:59):
All right, in the meantime, I'moff to AuthorNation.
The podcast episodes will becoming out per usual, but if you
want to see live updates as towhat's happening at AuthorNation
, make sure to check out myInstagram or TikTok.
I'll be posting storiesthroughout the time period so
that you can kind of see whatwe're up to.
All right, guys, have awonderful rest of your week.
(52:20):
Enjoy the rest of your week.
Enjoy the rest of this month.
I'm going to be around, but Iwill be accessing things a
little bit more remotely thannormal.
All right, do what you do, goforth and start your author
revolution.
Thank you,
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