May 13, 2024 • 14 mins
ASOTU CON is TOMORROW!
Today we have Greg Uland, VP of Marketing for Reynolds and Reynolds on to talk about what you can expect at ASOTU CON, how Reynolds and Reynolds is partnering with ASOTU to show a More Than Cars Promo at the Indianapolis Motor Speedway and why dealers are focusing on Used Cars for the rest of the year.
Hosts: Paul J Daly and Kyle Mountsier
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:30):
We've done it.
Paul J Daly (00:31):
We've made it to the week it is Monday, May 13.
The scarf is that coming off theneck for the next four or five
days, it's a soda con, we'regonna give you a little preview
with VP of marketing fromReynolds. regulan. People
Unknown (00:44):
really want to know who isn't who I guess I can already
know. Mendes
Kyle Mountsier (00:50):
the jealous and I know I get it like this
afternoon I know I'm getting ona plane this afternoon with the
fam exam where the scarf,jealousy level is extreme right
now is it? It's
Paul J Daly (01:02):
a fixture, it's officially a fixture on my neck.
We're going to be heading down.
The dailies are loading up thefamily wagon, it's not that far
of a drive for us check ins nottill three. I mean, it's
probably got five, maybe fiveand a half done a Baltimore from
Syracuse. But that's it, man.
We're about to see the scars onhundreds of people's necks, it's
going to be the best
Kyle Mountsier (01:21):
on loaded. I like i i actually don't get
nervous about the actual eventgoing like going off really,
really well. Because I know ourteam has just prepared for
months, and we're ready, right?
There will be things what I getthis like little thing in my
stomach all about is like, whoam I not going to be able to hug
(01:44):
that I know is there that I'mjust gonna miss Right? Like I
just don't want that feelingSarah,
Paul J Daly (01:52):
my wife Sarah asked me last week, she said, What are
you nervous about? I was like,not nervous about getting on
stage not nervous about any ofthe panels we're doing. I'm not
nervous that people are going tohave a good time. I know that's
going to happen. And the team islike locked and loaded.
Logistically, I'm not nervous.
She's like, but there's onething I'm nervous about. I'm
just the first person's name Iforget or don't offer. It's a
(02:14):
nightmare. It's a nightmaresituation for me. And because
like, we just meet so manypeople in so many different
contexts. And like, I just wantI'm with somebody, I'm all
there. And so like we could havehad a deep conversation and I
might not remember their name.
(02:35):
So if that's you, and we mayjust know that it's just because
I've crammed too much in the oneside, not you.
Kyle Mountsier (02:41):
It's us. We're working on it. That's the one
thing that like fatal flaws weboth have, but we'll get there.
And for everybody, if you'rewondering like, I'm Kyle, that
there might you know if thatcomes into question.
Paul J Daly (02:59):
Oh, we get that too. All the love. I can't wait
to show everybody what we'reworking on. But today we have a
very special guest. Obviously,we've been thanking them for the
last two months, our presentingcollaborators, Reynolds and
Reynolds Gugu. We have VicePresident of Marketing Greg
Nuland on with us today, Greg,you've been such an amazing
partner and helping us set thetable for a soda Con this year.
(03:21):
It's just appropriate that youhelp us kick this week off. We
Greg Uland (03:23):
make it easy. I mean, you guys are the masters
that this is like a third timearound. It's old hat now, and
there's no way you're not goingto forget anybody's name. Don't
even worry. I know you're gonnabe steady, you're gonna have
your wife drive down, you'regonna have your little binder
with pictures and names of everyattendee
Unknown (03:38):
killer idea. That's gonna
Greg Uland (03:40):
be you'll be fine.
Oh, man, I
Paul J Daly (03:43):
love for everybody.
When you get in. I
Greg Uland (03:46):
will be there Wednesday. So Wednesday morning,
I'll be in wish wish I couldhave been there tomorrow. You
know, that's a thing. So it'llbe an amazing Wednesday. Can't
can't wait. I mean, it's gonnabe a great, great show. I know
all the work you guys have putin to make it a great show. Kyle
and I were talking earlier aboutjust the number of people that
are be there. I mean, huge, hugegrowth for you guys, which is
(04:08):
great to see very excited foryou.
Paul J Daly (04:09):
It's gonna be it's gonna feel even full. We've
changed the configuration evenso we were talking about it like
it is going to be buzzing fromstart to finish. So it's going
to be good. We've, you know, oneof the things I've loved about
our developing partnership islike when you meet somebody in
person and you go over theirhouse like we came and visited
HQ is actually before he evendecided to be the presenting
(04:30):
collaborator. And I feel likewe've we visited your home. And
when you visit somebody's home,you get to meet and you get a
lot of the nuance that you don'tget from a distance, especially
with a large company. And youknow, we just got to begin to
see the heart that you had foryour community even there
because it was the night you hadthe hockey game. Yeah, right.
Yeah, actually, I have mywhere's my scarf. It's right
(04:51):
here somewhere. I got
Kyle Mountsier (04:56):
mine. There we go. You guys. If you're
listening, you can't see it, butThey like Reynolds does scarf.
Scarf game strong there it is.
Paul J Daly (05:05):
Real. This is a strong scarf game. And so you
had these because you had ahockey game that benefited
charity. Talk about that for asecond because I got to go to it
and it was a riot.
Greg Uland (05:16):
Yeah. So we do that at the Kettering Rec Center,
which Kettering is the town thatthe Reynolds headquarters is in
here in Dayton. And all theproceeds of the hockey games, we
raise a bunch of money for that.
And all the proceeds of thehockey game, go to the Kettering
Parks Foundation, which ensuresthat families regardless of
economic status, that everybodyin the community has access to
caring Parks and Rec and theirarts program. So it's a great
(05:36):
cause, and our associatefoundation puts it on. So it's
all associate run, it's allvolunteer run. And we have a
great time with it. Last yearwas our ninth year so we do it
every year. You know, theplayers get a little slower.
Don't tell them every year,every year, every year the
little less strong. But it's
Paul J Daly (05:58):
not the trash talk probably goes up like
disproportionately right? Ican't skate like I used to have
a boy, can I talk some snack?
Greg Uland (06:05):
That's right. But no, it's a ton of fun. And I
glad you guys could come andcheck it out. It really is. It's
one of those things that weenjoy every year and and look
forward to every year.
Paul J Daly (06:14):
It really embodied the more than cars mentality
that we've been like reallytrying to cultivate and grow.
And you all had a very uniqueopportunity at the Indianapolis
Motor Speedway, where you havesecured some screentime during
the races. And you decided topartner with us to get more than
(06:34):
cars like basically it's a it'sa commercial to build the brand
of the retail auto industry.
Let's face it, that's that'swhat it is. It's brand building
at large. Why did you want to dothat, because that's something
you brought to us, you're like,hey, we have this, we think it's
important to do this. Well,
Greg Uland (06:48):
except macro brand building that we talked about
before. Right. And that's that'syour idea and your words, and I
love it. Because at the end ofthe day, we were part of such a
great industry and IndianapolisMotor Speedway is a great venue.
So many people go to theseraces, this this past weekend
was the first race of May, theSunsail Grand Prix. And so
there's, you know, hundreds1000s people in there. And it's
(07:10):
all people that are going to buya car at some point or have
bought a car at some point, theycertainly service vehicles. So
the opportunity to get in frontof those folks and promote the
great work that you've done withmore than cars. And you know,
all the other work that you'recontinuing to do with more than
cars getting that presence outthere. As far as you know that
the positive stories inautomotive and really reshaping
(07:32):
that perception and in thepublic's eye of how great
dealers are and how great thisindustry is. It's a it's an
extremely powerful platform tobe able to distribute that
message. So a lot of people sawit. Hopefully, you'll see a lot
of new new views on the Yes,more than cars. And that will
keep keep that train rolling. Iwant to get to that point where
where the scale tips and youwon't be able to slow it down.
(07:54):
Does
Paul J Daly (07:54):
anybody have like, I want to see a video of it on
the screens? Like we have tofigure out how to get that
because we're not going to beable to be at the races?
Greg Uland (08:02):
Absolutely I can I can, I can probably get some the
amazing no
Kyle Mountsier (08:05):
win. Like obviously this like first of
all, thank you for that it'sbeen a big deal. I think the
industry will like we're hopingthat the industry can see that
as an effort to support theentire industry. But you know,
Reynolds is just because of yourscale and the participation in
so much of the industry, you'realways paying attention to like
(08:27):
what are the trends, what'shappening. And one of the things
that we love to do for a sodacon our team hates us for it.
But it's more important to Pauland I as we actually like hold
as long as we possibly can upinto the event to get the topics
as close to the event aspossible. So we're not like
(08:47):
planning a topic in September oflast year, that's not going to
be relevant for this week. Um,you know, you guys have a couple
of pieces of our participationwithin the event. What right now
are you all seeing is Reynoldsare you seeing in the industry
that's kind of top of mind thatyou're expecting to hear a lot
(09:09):
this week as we're at theconference.
Greg Uland (09:13):
I mean, there's there's a lot of pieces to that
puzzle. This week. It wasinteresting had a couple of
dealers in and we were talkingwith him but one of them was it
was a Lamborghini store so notnot applicable, you know, across
the broad spectrum, a littledifferent business model they
have so nothing maybe to shareanecdotally from from that group
just because of the nature oftheir business. But one of the
things over the last couple ofweeks that you know, all the
public companies had their theirquarterly earnings calls over
(09:35):
the last couple of weeks. Andone of the things I found
interesting was was they eachspoke about their use car
business and their strategiesthere as a bigger part of what
they're going to see 2020 forSonic specifically spent a
decent amount of time on ecoPark and what that means and how
they're treating that businessand how important it is to them.
So I think we're going to seethat continue. See that trend
(09:55):
continue in the US vehicle spaceand how important it is
throughout 2020 Foreign in 2025,it's going to continue to be a
vital part of, of the business.
There's just more control there.
So that'll be an interesting oneto watch for sure. Yeah,
everybody's kind
Kyle Mountsier (10:09):
of over the last year has been infatuated with
data, especially because and,and I always pair like data with
AI because AI is completelydriven by data. And so whether
it be a CDP conversation or anAI conversation, or, or who has
my data conversation, it's allcentered around like, what's the
(10:30):
data that's being utilized todrive results or action or
intent with technology? We'vegot a mainstage panel that AGM a
gallon of auto vision AI isgoing to be a part of talking
specifically about the used carmarket and and what data is
actually being used. Now thatmaybe wasn't we didn't have
(10:52):
access to six, seven years ago,to make decisions. Can you talk
a little bit about what you guysare doing to actually provide
the industry with theopportunity to look at the used
car operation a little bitdifferently?
Greg Uland (11:03):
Yeah, for sure.
Well, first, Have you guys metAJ, have you talked to him?
Kyle Mountsier (11:06):
I have gotten the joy of he's smart cat.
Greg Uland (11:12):
He's just a bright guy. He was working on some
stuff. It was literally at NADA.
He's He's coding some AI stuffinto auto vision. And he's like,
Hey, let me show you this. Letme show you this leaves you
feedback on it. I'm just, I'mwatching this and like, holy
cow, that is some speed rightthere. Right. That's the
reaction. We dealers, it's like,I'll just write it. But no, with
with what we're doing there,what he has been driving a lot
(11:36):
of is, you know, it's all aboutcleanliness of the data, getting
that that first party data whereit's not going off of, you know,
two or three layers from thetransaction, and then also,
making sure that it's fast,right, speed is so important in
these vehicle space. So how doyou get the clean data up to the
first party data? And then howdo you make sure that it's that
(11:57):
it's up to date, you know, toright now, not yesterday, not
two days ago, not three daysago, but right now, and being
able to take that information.
And then once you have thatclean data, you can obviously
create to your point the the AItools to make some predictions,
and to really hone in on, onwhere to price a vehicle. You
(12:18):
know, even even, I guess, alittle bit more customer facing
things around, you know, whatwords to use in your
description, and how to craftthose things when it comes to
merchandising, so there's a lotof pieces to the puzzle. But at
the end of the day, counter yourpoint, it's about it is about
that data, it's about speed, andit's about clarity.
Paul J Daly (12:37):
You know, there's going to be a lot of data
conversations this week, a lotof marketing conversations, a
lot of use car conversations, alot of operational
conversations. I feel like thisis one of the few places where
people that, you know, youtalked about AJ being like, you
know, freak of nature, when itcomes to being able to like take
an idea code, I feel likethere's going to be this
(12:58):
combination of people from allthese different disciplines. And
I've always felt, and we'vealways believed that a soda like
we really can move forward withan element of of like empathy,
understanding, actually what ittakes to like, do it build an AI
product, or what it actuallytakes to price you used car
properly, or what it actuallytakes to move service retention
(13:18):
up. And it's almost like thislevel of empathy that can grow
when everybody is in the sameplace. So my encouragement to
people this week, if you're at asoda con, is to absolutely go to
something that you wouldn'tusually go to, if you're not a
data person, go to at least onedata session. So you can connect
(13:39):
like a face here a little bit ofperspective, and then you can
integrate it back with yourself,which is, I mean, it's one of
the one of the reasons we dothis to be a holistic event. But
your your conversation or whatyou're just saying about AJ but
Aj is mainstage. Right, Kyle?
Yep. Yeah, this is amazing.
Everybody gets that. There yougo. I've just if you're not a
data person, then you get onefor free. If you are a data
(14:00):
person, you got to pick anotherone. You got to pick another
one. Okay, thanks
Kyle Mountsier (14:04):
so much for joining us, man. Oh, what were
you gonna say?
Greg Uland (14:07):
I'm just gonna say it's a great strategy. And you
know, everybody wants to get themost out of these events.
Everybody's taking time awayfrom the store. And it's a
commitment and everybody'sexcited as they should be. But
you do want to get takeaways andthat's a really good really good
hack of, you know, pick, picksomething out that you wouldn't
usually go to it and yourhorizons, expand the people that
you're going to talk to, got todo
Kyle Mountsier (14:26):
it. Well, like so much for joining us, man.
It's been fun. I'm going to
Paul J Daly (14:30):
end the show with you on it. We're gonna see you
on Wednesday, but we're gonnasee a lot of you who are
listening to this. Maybetonight, definitely tomorrow if
you're coming to a soda con, butif you're not, stay tuned on
LinkedIn. We're gonna be postinga lot of stuff. We'll see you
this week.
We've done it.
Paul J Daly (00:31):
We've made it to the week it is Monday, May 13.
The scarf is that coming off theneck for the next four or five
days, it's a soda con, we'regonna give you a little preview
with VP of marketing fromReynolds. regulan. People
Unknown (00:44):
really want to know who isn't who I guess I can already
know. Mendes
Kyle Mountsier (00:50):
the jealous and I know I get it like this
afternoon I know I'm getting ona plane this afternoon with the
fam exam where the scarf,jealousy level is extreme right
now is it? It's
Paul J Daly (01:02):
a fixture, it's officially a fixture on my neck.
We're going to be heading down.
The dailies are loading up thefamily wagon, it's not that far
of a drive for us check ins nottill three. I mean, it's
probably got five, maybe fiveand a half done a Baltimore from
Syracuse. But that's it, man.
We're about to see the scars onhundreds of people's necks, it's
going to be the best
Kyle Mountsier (01:21):
on loaded. I like i i actually don't get
nervous about the actual eventgoing like going off really,
really well. Because I know ourteam has just prepared for
months, and we're ready, right?
There will be things what I getthis like little thing in my
stomach all about is like, whoam I not going to be able to hug
(01:44):
that I know is there that I'mjust gonna miss Right? Like I
just don't want that feelingSarah,
Paul J Daly (01:52):
my wife Sarah asked me last week, she said, What are
you nervous about? I was like,not nervous about getting on
stage not nervous about any ofthe panels we're doing. I'm not
nervous that people are going tohave a good time. I know that's
going to happen. And the team islike locked and loaded.
Logistically, I'm not nervous.
She's like, but there's onething I'm nervous about. I'm
just the first person's name Iforget or don't offer. It's a
(02:14):
nightmare. It's a nightmaresituation for me. And because
like, we just meet so manypeople in so many different
contexts. And like, I just wantI'm with somebody, I'm all
there. And so like we could havehad a deep conversation and I
might not remember their name.
(02:35):
So if that's you, and we mayjust know that it's just because
I've crammed too much in the oneside, not you.
Kyle Mountsier (02:41):
It's us. We're working on it. That's the one
thing that like fatal flaws weboth have, but we'll get there.
And for everybody, if you'rewondering like, I'm Kyle, that
there might you know if thatcomes into question.
Paul J Daly (02:59):
Oh, we get that too. All the love. I can't wait
to show everybody what we'reworking on. But today we have a
very special guest. Obviously,we've been thanking them for the
last two months, our presentingcollaborators, Reynolds and
Reynolds Gugu. We have VicePresident of Marketing Greg
Nuland on with us today, Greg,you've been such an amazing
partner and helping us set thetable for a soda Con this year.
(03:21):
It's just appropriate that youhelp us kick this week off. We
Greg Uland (03:23):
make it easy. I mean, you guys are the masters
that this is like a third timearound. It's old hat now, and
there's no way you're not goingto forget anybody's name. Don't
even worry. I know you're gonnabe steady, you're gonna have
your wife drive down, you'regonna have your little binder
with pictures and names of everyattendee
Unknown (03:38):
killer idea. That's gonna
Greg Uland (03:40):
be you'll be fine.
Oh, man, I
Paul J Daly (03:43):
love for everybody.
When you get in. I
Greg Uland (03:46):
will be there Wednesday. So Wednesday morning,
I'll be in wish wish I couldhave been there tomorrow. You
know, that's a thing. So it'llbe an amazing Wednesday. Can't
can't wait. I mean, it's gonnabe a great, great show. I know
all the work you guys have putin to make it a great show. Kyle
and I were talking earlier aboutjust the number of people that
are be there. I mean, huge, hugegrowth for you guys, which is
(04:08):
great to see very excited foryou.
Paul J Daly (04:09):
It's gonna be it's gonna feel even full. We've
changed the configuration evenso we were talking about it like
it is going to be buzzing fromstart to finish. So it's going
to be good. We've, you know, oneof the things I've loved about
our developing partnership islike when you meet somebody in
person and you go over theirhouse like we came and visited
HQ is actually before he evendecided to be the presenting
(04:30):
collaborator. And I feel likewe've we visited your home. And
when you visit somebody's home,you get to meet and you get a
lot of the nuance that you don'tget from a distance, especially
with a large company. And youknow, we just got to begin to
see the heart that you had foryour community even there
because it was the night you hadthe hockey game. Yeah, right.
Yeah, actually, I have mywhere's my scarf. It's right
(04:51):
here somewhere. I got
Kyle Mountsier (04:56):
mine. There we go. You guys. If you're
listening, you can't see it, butThey like Reynolds does scarf.
Scarf game strong there it is.
Paul J Daly (05:05):
Real. This is a strong scarf game. And so you
had these because you had ahockey game that benefited
charity. Talk about that for asecond because I got to go to it
and it was a riot.
Greg Uland (05:16):
Yeah. So we do that at the Kettering Rec Center,
which Kettering is the town thatthe Reynolds headquarters is in
here in Dayton. And all theproceeds of the hockey games, we
raise a bunch of money for that.
And all the proceeds of thehockey game, go to the Kettering
Parks Foundation, which ensuresthat families regardless of
economic status, that everybodyin the community has access to
caring Parks and Rec and theirarts program. So it's a great
(05:36):
cause, and our associatefoundation puts it on. So it's
all associate run, it's allvolunteer run. And we have a
great time with it. Last yearwas our ninth year so we do it
every year. You know, theplayers get a little slower.
Don't tell them every year,every year, every year the
little less strong. But it's
Paul J Daly (05:58):
not the trash talk probably goes up like
disproportionately right? Ican't skate like I used to have
a boy, can I talk some snack?
Greg Uland (06:05):
That's right. But no, it's a ton of fun. And I
glad you guys could come andcheck it out. It really is. It's
one of those things that weenjoy every year and and look
forward to every year.
Paul J Daly (06:14):
It really embodied the more than cars mentality
that we've been like reallytrying to cultivate and grow.
And you all had a very uniqueopportunity at the Indianapolis
Motor Speedway, where you havesecured some screentime during
the races. And you decided topartner with us to get more than
(06:34):
cars like basically it's a it'sa commercial to build the brand
of the retail auto industry.
Let's face it, that's that'swhat it is. It's brand building
at large. Why did you want to dothat, because that's something
you brought to us, you're like,hey, we have this, we think it's
important to do this. Well,
Greg Uland (06:48):
except macro brand building that we talked about
before. Right. And that's that'syour idea and your words, and I
love it. Because at the end ofthe day, we were part of such a
great industry and IndianapolisMotor Speedway is a great venue.
So many people go to theseraces, this this past weekend
was the first race of May, theSunsail Grand Prix. And so
there's, you know, hundreds1000s people in there. And it's
(07:10):
all people that are going to buya car at some point or have
bought a car at some point, theycertainly service vehicles. So
the opportunity to get in frontof those folks and promote the
great work that you've done withmore than cars. And you know,
all the other work that you'recontinuing to do with more than
cars getting that presence outthere. As far as you know that
the positive stories inautomotive and really reshaping
(07:32):
that perception and in thepublic's eye of how great
dealers are and how great thisindustry is. It's a it's an
extremely powerful platform tobe able to distribute that
message. So a lot of people sawit. Hopefully, you'll see a lot
of new new views on the Yes,more than cars. And that will
keep keep that train rolling. Iwant to get to that point where
where the scale tips and youwon't be able to slow it down.
(07:54):
Does
Paul J Daly (07:54):
anybody have like, I want to see a video of it on
the screens? Like we have tofigure out how to get that
because we're not going to beable to be at the races?
Greg Uland (08:02):
Absolutely I can I can, I can probably get some the
amazing no
Kyle Mountsier (08:05):
win. Like obviously this like first of
all, thank you for that it'sbeen a big deal. I think the
industry will like we're hopingthat the industry can see that
as an effort to support theentire industry. But you know,
Reynolds is just because of yourscale and the participation in
so much of the industry, you'realways paying attention to like
(08:27):
what are the trends, what'shappening. And one of the things
that we love to do for a sodacon our team hates us for it.
But it's more important to Pauland I as we actually like hold
as long as we possibly can upinto the event to get the topics
as close to the event aspossible. So we're not like
(08:47):
planning a topic in September oflast year, that's not going to
be relevant for this week. Um,you know, you guys have a couple
of pieces of our participationwithin the event. What right now
are you all seeing is Reynoldsare you seeing in the industry
that's kind of top of mind thatyou're expecting to hear a lot
(09:09):
this week as we're at theconference.
Greg Uland (09:13):
I mean, there's there's a lot of pieces to that
puzzle. This week. It wasinteresting had a couple of
dealers in and we were talkingwith him but one of them was it
was a Lamborghini store so notnot applicable, you know, across
the broad spectrum, a littledifferent business model they
have so nothing maybe to shareanecdotally from from that group
just because of the nature oftheir business. But one of the
things over the last couple ofweeks that you know, all the
public companies had their theirquarterly earnings calls over
(09:35):
the last couple of weeks. Andone of the things I found
interesting was was they eachspoke about their use car
business and their strategiesthere as a bigger part of what
they're going to see 2020 forSonic specifically spent a
decent amount of time on ecoPark and what that means and how
they're treating that businessand how important it is to them.
So I think we're going to seethat continue. See that trend
(09:55):
continue in the US vehicle spaceand how important it is
throughout 2020 Foreign in 2025,it's going to continue to be a
vital part of, of the business.
There's just more control there.
So that'll be an interesting oneto watch for sure. Yeah,
everybody's kind
Kyle Mountsier (10:09):
of over the last year has been infatuated with
data, especially because and,and I always pair like data with
AI because AI is completelydriven by data. And so whether
it be a CDP conversation or anAI conversation, or, or who has
my data conversation, it's allcentered around like, what's the
(10:30):
data that's being utilized todrive results or action or
intent with technology? We'vegot a mainstage panel that AGM a
gallon of auto vision AI isgoing to be a part of talking
specifically about the used carmarket and and what data is
actually being used. Now thatmaybe wasn't we didn't have
(10:52):
access to six, seven years ago,to make decisions. Can you talk
a little bit about what you guysare doing to actually provide
the industry with theopportunity to look at the used
car operation a little bitdifferently?
Greg Uland (11:03):
Yeah, for sure.
Well, first, Have you guys metAJ, have you talked to him?
Kyle Mountsier (11:06):
I have gotten the joy of he's smart cat.
Greg Uland (11:12):
He's just a bright guy. He was working on some
stuff. It was literally at NADA.
He's He's coding some AI stuffinto auto vision. And he's like,
Hey, let me show you this. Letme show you this leaves you
feedback on it. I'm just, I'mwatching this and like, holy
cow, that is some speed rightthere. Right. That's the
reaction. We dealers, it's like,I'll just write it. But no, with
with what we're doing there,what he has been driving a lot
(11:36):
of is, you know, it's all aboutcleanliness of the data, getting
that that first party data whereit's not going off of, you know,
two or three layers from thetransaction, and then also,
making sure that it's fast,right, speed is so important in
these vehicle space. So how doyou get the clean data up to the
first party data? And then howdo you make sure that it's that
(11:57):
it's up to date, you know, toright now, not yesterday, not
two days ago, not three daysago, but right now, and being
able to take that information.
And then once you have thatclean data, you can obviously
create to your point the the AItools to make some predictions,
and to really hone in on, onwhere to price a vehicle. You
(12:18):
know, even even, I guess, alittle bit more customer facing
things around, you know, whatwords to use in your
description, and how to craftthose things when it comes to
merchandising, so there's a lotof pieces to the puzzle. But at
the end of the day, counter yourpoint, it's about it is about
that data, it's about speed, andit's about clarity.
Paul J Daly (12:37):
You know, there's going to be a lot of data
conversations this week, a lotof marketing conversations, a
lot of use car conversations, alot of operational
conversations. I feel like thisis one of the few places where
people that, you know, youtalked about AJ being like, you
know, freak of nature, when itcomes to being able to like take
an idea code, I feel likethere's going to be this
(12:58):
combination of people from allthese different disciplines. And
I've always felt, and we'vealways believed that a soda like
we really can move forward withan element of of like empathy,
understanding, actually what ittakes to like, do it build an AI
product, or what it actuallytakes to price you used car
properly, or what it actuallytakes to move service retention
(13:18):
up. And it's almost like thislevel of empathy that can grow
when everybody is in the sameplace. So my encouragement to
people this week, if you're at asoda con, is to absolutely go to
something that you wouldn'tusually go to, if you're not a
data person, go to at least onedata session. So you can connect
(13:39):
like a face here a little bit ofperspective, and then you can
integrate it back with yourself,which is, I mean, it's one of
the one of the reasons we dothis to be a holistic event. But
your your conversation or whatyou're just saying about AJ but
Aj is mainstage. Right, Kyle?
Yep. Yeah, this is amazing.
Everybody gets that. There yougo. I've just if you're not a
data person, then you get onefor free. If you are a data
(14:00):
person, you got to pick anotherone. You got to pick another
one. Okay, thanks
Kyle Mountsier (14:04):
so much for joining us, man. Oh, what were
you gonna say?
Greg Uland (14:07):
I'm just gonna say it's a great strategy. And you
know, everybody wants to get themost out of these events.
Everybody's taking time awayfrom the store. And it's a
commitment and everybody'sexcited as they should be. But
you do want to get takeaways andthat's a really good really good
hack of, you know, pick, picksomething out that you wouldn't
usually go to it and yourhorizons, expand the people that
you're going to talk to, got todo
Kyle Mountsier (14:26):
it. Well, like so much for joining us, man.
It's been fun. I'm going to
Paul J Daly (14:30):
end the show with you on it. We're gonna see you
on Wednesday, but we're gonnasee a lot of you who are
listening to this. Maybetonight, definitely tomorrow if
you're coming to a soda con, butif you're not, stay tuned on
LinkedIn. We're gonna be postinga lot of stuff. We'll see you
this week.
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