In episode 32, I sit down with Matt Hawkins of "Ridge Supply Socks". On September 15, 2014 Matt was hit from behind by a pickup truck traveling at 55 mph while on a solo training ride. That accident put a bunch of things into perspective for him. Using the money that he was reimbursed for the pieces of kit lost in the accident, Matt invested those few hundred dollars in the first batch of Ridge Supply Socks....they sold worldwide quickly and his business was born.
The socks are designed to be bright and hyper visible using bio-motion technology that merges design with human intuition to help cyclists, runners & hikers be recognized by motorists. Matt believes there is more to bright socks than just color. Color Blocking & Gradient Colors with the Brightest Colors at the Cuff of the sock work well with Bio-Motion to catch the eye. Ridge Supply's goal is to make the function of bio-motion visibility meet the fashion of the best design & color ways.
The name RIDGE SUPPLY is named after Matt's first son, Ridge, and his home in the Blue Ridge mountains. The Blue Ridge is home to some of the best cycling terrain in the world. If you have been fortunate enough to take in that view or ride those roads and trails, it stays with you forever. Our Original SKYLINE sock is homage to those shades of Blue.
RIDGE SUPPLY is striving to produce the World’s Finest Socks & Accessories to help provide every customer with 100% satisfaction in the product experience.
You can find more information about "RIDGE SUPPLY" at the following:
Ridge Supply
Ridge Supply Arsenals
www.ridgesupply.com
Average Watts Podcast supporters and sponsors:
As ALWAYS the AWP is powered by 4iiii Power Meters
Tifosi Optics, discount code for 15% off: averagewatts
AWP kits are provided by Jakroo Custom Apparel
Spinergy Wheels, discount code for 10% off: Spin10
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