In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partnerships with influencers.
Tune in to discover how brands can effectively leverage influencer marketing to build trust and drive growth in today's digital landscape.
02:59 Influencer Marketing Basics
05:51 B2B vs. B2C: Navigating Influencer Marketing
12:39 Success Stories and the Power of Authenticity
15:27 Building Strong Influencer-Brand Relationships
17:35 Global Growth Strategies for Influencer Marketing
20:00 Analyzing Success in Influencer Marketing Campaigns
21:43 Overcoming Challenges and Embracing Continuous Learning
23:35 Closing Remarks and Contact Information
More on Alessandro:
https://theinfluencermarketingfactory.com/
https://www.linkedin.com/in/alessandrobogliari
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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