In this episode of B2B Brand180, Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources and setting goals. He shares insights from his book, 'Get Referred,' and provides a systematic approach to building effective referral programs. Key takeaways include who refers, why referrals happen, and how to overcome resistance to implementing referral programs.
02:00 The Power of Referrals in B2B
03:40 Debunking Referral Myths
07:39 Why Referrals Don't Happen
12:15 Building a Successful Referral Program
18:09 Rapid Fire Questions with Andrew
More information on Andrew: www.GetReferred.biz and his book https://www.amazon.com/Get-Referred-Increase-Sales-Velocity/dp/1068894601
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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