The B2B Marketing & Sales Podcast

The B2B Marketing & Sales Podcast

A weekly-ish podcast for B2B marketing and salespeople. Hosted by THE Dave Loomis, author of "Marketing is Everything We Do," and Steve Miller, aka Kelly's Dad and author of UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition," they share real, implementable advice for attracting, converting, and keeping high-quality clients, and clearly separating you from the competition. Whether you're a startup or an established business, learn the most effective online and offline tools, killer branding tactics, lead generation and customer retention tactics that work today. Send your questions to podcast@theadventure.com. Connect with Dave and Steve: https://www.linkedin.com/in/steveamiller/ https://www.linkedin.com/in/davidloomis/

Episodes

January 3, 2024 46 mins

In this episode of the B2B Marketing and Sales Podcast, co-hosts Steve Miller and David Mayo Loomis announce the end of their successful podcast. They reflect on their achievements, including reaching the top 10% of podcast downloads worldwide. The discussion also introduces Dave's new concept, "Customer Outsight," which emphasizes a change in perspective towards customer-centricity, and Steve's new book on pers...

Mark as Played

In the penultimate episode of the B2B Marketing and Sales podcast, Steve Allen Miller, David Mayo Loomis, Michelle Jones, and Kay Miller discuss their upcoming projects and reflect on past episodes. Topics include the future of B2B sales and marketing, the importance of listening in sales, and the potential of AI in marketing. They also discuss the significance of personal branding and the growing trend of remote work and the gig e...

Mark as Played

Dave and Steve discuss the importance of a powerful brand promise and its impact on customer behavior. They emphasize that your branding promise goes beyond just awareness, it involves understanding the uniqueness of your company and its products. They conclude that brand recognition influences customer behavior, with customers more likely to engage with powerful brands. They also highlight the importance of personal connections in...

Mark as Played

In this podcast episode, Steve and Dave discuss the Japanese concept of "ikigai" and its application to personal and business goals. They explore the idea of finding fulfillment and success at the intersection of passion, skills, economic viability, and making a positive impact. They also delve into the importance of quality and consistency in business, using examples from Japanese companies and Southwest Airlines. The co...

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In this podcast episode, Steve Miller hosts Tom Malesic, a serial entrepreneur and founder of EZ Solution and EZ Marketing. The discussion centers around the importance of a company's website in generating leads and revenue. The conversation also covers the evolution of SEO tactics, the role of AI in website building, the value of design tools like Canva and Adobe Photoshop, and the effectiveness of using books as marketing to...

Mark as Played

In this podcast episode, Steve Miller and David Mayo Loomis discuss the role of influencer marketing in the B2B sector. They highlight that influencer marketing, traditionally associated with B2C, has always existed in B2B in forms such as lead users and keystone accounts. They discuss the rise of individual influencers in B2B, who gain recognition through platforms like YouTube. They suggest strategies for incorporating influencer...

Mark as Played

In this episode, Steve and the host discuss a new term, the "Distinctive Demand Blueprint," and discuss the importance of being distinctive in marketing. The conversation also touches on the use of AI in research and analysis, the concept of demand generation, and the importance of unique branding. Miller concludes by discussing the three pillars of his marketing approach: demand generation, response-driven marketing, and...

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In this podcast episode, Steve Miller and David Mayo Loomis discuss the importance of the voice of the customer (VOC) in trade show marketing. They emphasize the need to shift focus from sales to understanding customer needs and perspectives. They suggest using VOC in all stages of a trade show, from pre-show research to post-show follow-ups. They also discuss the potential of VOC in driving return on investment (ROI) and building ...

Mark as Played

In this podcast episode, Steve Miller and David Mayo Loomis discuss the power of storytelling in marketing and personal branding. They emphasize the human-to-human factor in business and the importance of a company's origin story. They also talk about the use of storytelling in movies and comic books, and cite Apple as a company that effectively uses storytelling. The conversation includes the role of testimonials in marketing...

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In this episode of the B2B Marketing and Sales Podcast, hosts Steve Miller and David Mayo Loomis discuss the importance of trust in business relationships. They explore the idea that people do business with those they know, like, and trust, sharing personal experiences to highlight the impact of personal interactions. They also discuss the value of personal connections, likability, and trust in business relationships, and the impor...

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In this podcast episode, hosts Steve Miller and David Loomis discuss the importance of fostering creativity and innovation in B2B organizations. They talk about the pitfalls of complacency and the need for continuous improvement and risk-taking. They introduce the concept of intrinsic and extrinsic benchmarking, suggesting that true innovation can come from studying industries outside of one's own. They also discuss biomimicry...

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Megan Spinos is Senior Director of Workplace Design at Deloitte.  She will be helping Deloitte with their own work spaces to assure they facilitate the best interaction, creativity, productivity and, yes, fun!  Previously, for 15 years Megan was at a premier corporate interiors architecture firm called Vocon, helping major corporations understand their workplace goals and strategies before architects tackle the designs.  Just like ...

Mark as Played

In this podcast episode, Steve Miller and John Feldman discuss the value of writing a book for personal branding and standing out in a competitive market. They highlight how being an author sets you apart from others and demonstrates your commitment and credibility to potential clients. They also discuss the challenges of writing a book and how AI can assist in the process. They emphasize the importance of identifying the target au...

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In this podcast episode, Dave Loomis and Steve Miller discuss the concept of obscure content marketing (OCM) as a way to break through the clutter of regular content marketing (RCM). They share examples and strategies for creating personalized and targeted content that resonates with individual recipients. They emphasize the importance of building relationships, understanding customer preferences, and providing genuine value. The e...

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In this podcast episode, Steve Miller interviews Ryan Rhoten, the author of "Career Kred," about personal branding and improving one's online presence. They discuss Ryan's journey in discovering a drug dealer with the same name appearing in Google search results and how it led him to focus on personal branding. They also delve into Ryan's experience with blogging, website building, and the importance of Lin...

Mark as Played

In this podcast episode, Steve Miller and David Mayo Loomis discuss the potential of TikTok as a B2B marketing platform. David shares his experience with TikTok and explains how the platform has evolved to cater to micro-interests. They discuss the algorithm that curates personalized feeds based on user interactions and highlight the value of TikTok for reaching target audiences. They also discuss the demographics of TikTok users a...

Mark as Played
August 28, 2023 44 mins

In our conversation, Dave interviews Scott Allen. They discuss several leadership principles that apply to anyone in B2B marketing and sales in any part of their career.  Grab a pen because you’ll want to write down some of the amazing quotes that Scott keeps in his head and shared with us.  Scott is such a wealth of knowledge and experience, it’s easy to understand why he coaches so many Fortune 500 executives.  He has an innovati...

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August 16, 2023 41 mins

In this engaging conversation, Steve Miller, aka Kelly's Dad and Marketing Gunslinger, sits down with Ruth King, a renowned profit and wealth guru. Ruth, who has an MBA in finance from Georgia State University, is passionate about helping businesses become profitable. The duo delves into the importance of understanding a business's financials, emphasizing not just making money but also retaining it. They discuss the signi...

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This episode emphasizes the concept of "prompt engineering," which Dave and Steve define as a superpower that is evolving every day. They discuss the use of AI, like Chat GPT 4, and their potential in providing accurate information or performing certain tasks. The guys highlight the importance of giving clear instructions to a chatbot to get the desired results. They also discuss the use of AI in competitive intelligence ...

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Mary Rose is the Founder of Star Maker Marketing (formerly Maguire Copywriting) and creator of the book-writing program, "BOOK It!" Star Maker Marketing offers business owners and thought leaders the opportunity to share their expertise with ghostwriting services, book writing coaching, and book promotion marketing strategies through multiple channels. Her specialty is helping financial advisors write and publish lead-gen...

Mark as Played

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