The B2B Sales & Marketing Hotline

The B2B Sales & Marketing Hotline

The B2B Sales & Marketing Hotline is your one-stop shop for expert advice on all things B2B sales and marketing. Join hosts Maryanne McWhirter and Emily Hartzell as they dive deep into both emerging and tried-and-true strategies that can help your business thrive. Whether you're a seasoned pro or just starting out, this podcast has something for everyone. Tune in for actionable tips, real-world examples, and candid discussions on the latest trends in the industry. And don't forget to submit your burning questions! Maryanne and Emily just might answer them on the show.

Episodes

(Quick Chat) Attending INBOUND 101: Tips to Maximize Your Experience at HubSpot’s Flagship Event

August 21, 2025 • 10 mins
Attending INBOUND 101: Tips to Maximize Your Experience at HubSpot’s Flagship Event Headed to INBOUND this year? Whether you’re a first-timer or a seasoned attendee, this quick episode of The B2B Sales & Marketing Hotline is packed with practical tips to help you make the most of HubSpot’s annual conference (now in a brand-new location: San Francisco)! Emily and Maryanne share everything they’ve learned from past INBOUND experien...
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HubSpot Reporting Hacks: Here's What Should Be on Your Dashboard

April 24, 2025 • 23 mins
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the often-overlooked powerhouse of your CRM—reporting and dashboards. From avoiding common mistakes to building dashboards that actually drive action, this episode is packed with practical guidance for sales and marketing leaders. Together, Maryanne and Emily break down: - The difference between HubSpot’s pre-built and custom reports—and when to us...
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Building Winning Sales Playbooks

April 17, 2025 • 21 mins
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a “meh” sales playbook from a high-impact resource that actually drives results. Whether you're building one from scratch or trying to get more value from the one you have, this episode is packed with actionable advice to help you get there. Here’s what you’ll learn: - What to include in a winning sales playbook — from buyer persona...
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From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle

April 10, 2025 • 29 mins
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them strategically in both sales and marketing. From building trust to shortening the sales cycle, they share insights on crafting case studies that actually move the needle—and how to avoid common pitfalls. In this episode, you’ll learn: - How to structure a compelling, results-driven case stud...
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Becoming a Thought Leader: How to Build Trust in B2B Relationships

April 3, 2025 • 31 mins
In this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B relationships Together, they break down: - How to define and differentiate thought leadership from personal branding in the B2B context. - Simple strategies to get started with thought leadership using content you already have, such as company materials and industry publications. - And, final...
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Adopting a New CRM: Do's and Don'ts

March 27, 2025 • 31 mins
Emily and Maryanne dive into the essentials of adopting a new CRM, sharing their top do’s and don’ts to help you get the most out of your CRM implementation. Whether you're upgrading or starting fresh, they cover best practices for setting up, training, and optimizing your CRM system. Together, they cover: - Key do’s for CRM setup, including evaluating options and setting business goals - Common don’ts to avoid, like overcomplica...
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Mastering Marketing Hub: Key HubSpot Features You Should Be Using

March 20, 2025 • 26 mins
In this episode of the B2B Sales & Marketing Hotline, Emily and Maryanne dive into the latest trends within HubSpot's Marketing Hub, offering insightful strategies to elevate your marketing efforts NOW. Together, they explore: - How HubSpot's marketing automation can save time while delivering highly personalized content based on CRM data. - How effective lead scoring allows for more detailed and actionable insights, helping yo...
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Beyond the Hype: Making AI Work for Your B2B Strategy

December 3, 2024 • 32 mins
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success. Together, they break down: - The importance of testing different AI tools to see what works best for your business - How AI can enhance sales enablement, streamline email communications, and improve lead scoring. - How AI tools like ChatGPT and HubSpot's Breeze can optimize marketi...
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The B2B Buying Process: Dream Vs Reality

November 19, 2024 • 22 mins
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap between the ideal scenario and the reality. While many envision a seamless journey from lead generation to closing a sale, the truth involves multiple touchpoints and extended timelines. Together, they break down: - How businesses often overlook the importance of nurturing leads through...
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Crafting a Compelling B2B Podcast: From Concept to Launch

November 12, 2024 • 21 mins
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from concept to launch. Together, they explore: - The benefits of this medium, from boosting brand awareness to generating leads - How podcasting offers a unique blend of personality and thought leadership that other formats may lack. - How to effectively measure podcast success. Whethe...
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Mapping Content to the Buyer's Journey: A Sales-Driven Approach

November 5, 2024 • 20 mins
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. They break down: - Each stage of the buyer's journey—awareness, consideration, and decision—offering actionable strategies to map your content effectively. - How dual-purpose content can enhance both marketing outreach and sales engagement, ensuring seamless transitions through every stage of ...
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Unifying Your B2B Strategy Through HubSpot Integrations

October 28, 2024 • 20 mins
In this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy. Here, you'll learn: - How connecting HubSpot with other tools can streamline your operations and make HubSpot your "single source of truth." - How to conduct a tech audit to identify integration opportunities and understand the importance of maintaining these connections. - Plus, M...
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Streamlining Your Sales Funnel with HubSpot Automation

October 21, 2024 • 25 mins
In this episode, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation. In this episode, you'll learn: - How to effectively align sales and marketing efforts by focusing on the buyer's journey from awareness to decision-making - The importance of creating a well-defined sales process before implementing automation - How to use automation tools like workflows and sequences to nurture lead...
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Content Repurposing: Getting More Mileage Out of Your Content

October 8, 2024 • 20 mins
In this episode of the B2B Sales & Marketing Hotline, we're diving deep into the art of content repurposing. Discover how to identify your most valuable content and transform it into multiple formats to maximize its reach and impact. In this episode, you'll learn: - How to identify repurposable content - Repurposing strategies - How to tailor repurposed content to target personas We Want to Hear From You! Ask us any of you...
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