The Back Office

What happens when creatives stop competing with each other — and start building together?

In this episode of The Back Office, Dalayna Dillon sits down with photographers and entrepreneurs Courtni Miller and Mekala Stiek, co-founders of The Called & Creative, to talk about community, creativity, and building the kind of support system they wish they would’ve had when they first started their businesses.

What does year one of business actually teach you?

In this episode of The Back Office, Dalayna Dillon sits down with Paul Stansberry, owner of PLS Balance My Books, for an honest conversation about the realities of building a business from the ground up.

From branding and pricing to systems, technology, and relationships, Paul shares the lessons learned during the first year of entrepreneurship — including the mistakes, pivots,...

What if organization wasn’t just about cleaning up a space — but creating clarity in someone’s life?

In this episode of The Back Office, Dalayna Dillon sits down with Britian Augustine, owner of Sort’N Thru It and founder of The Giving Room, to explore what it looks like to build a service-based business rooted in both transformation and impact.

Britian shares how her passion for decluttering and organization ...

What is marketing… really?

In this Strategy Session episode of The Back Office, Dalayna Dillon sits down with marketing professional Brad Buchert to unpack one of the most misunderstood concepts in business.

Because marketing is not just social media.
 It’s not just ads.
 And it’s definitely not just posting content.

Strong marketing is the alignment of messaging, positioning, branding, customer expe...

This month marks 5 years of Signify Marketing. So for this special bonus episode of The Back Office, we’re flipping the script. Instead of asking the questions, Dalayna Dillon sits in the guest seat as Danette Dillon leads a conversation reflecting on the realities of building a business over the last five years — the wins, the pivots, the failures, the lessons, and the things entrepreneurship teaches you that no one ca...

Why does hiring feel harder than it’s ever been?

In this episode of The Back Office, Dalayna Dillon sits down with Carrie Corcoran, founder of Unbreakable Light and a leading voice in employer branding and talent strategy, to unpack one of the most pressing challenges facing businesses today — attracting and retaining the right people.

Carrie brings a powerful perspective to the conversation, combining her experience as a...

What does it really take to turn something you love into something that lasts?

In this episode of The Back Office, I sit down with Alexandra Coppinger, co-owner of Common Tart—a Tulsa-based pie shop she built alongside her mom. What started as a shared love for baking turned into a leap of faith in 2020… and has grown into a brand known not just for its pies, but for the feeling it creates.

We talk about the realities be...

What happens when you see a problem in your industry — and decide to build a solution instead of accepting it?

In this episode of The Back Office, Dalayna Dillon sits down with Elliot Mooney, founder of Mooney Cardiac Screening, to explore what it looks like to build a mission-driven business rooted in accessibility, affordability, and real-world need.

After years working in healthcare, Elliot saw firsthand the challenges patie...

In this episode of The Back Office, Dalayna Dillon is joined by photographer and business owner Traci Baker in a slightly different format — a strategy session designed to help business owners think more strategically about their marketing.

Instead of reacting to trends, posting randomly, or chasing visibility, this conversation walks through a simple four-part framework for making intentional marketing decisions. Together, Da...

In this episode of The Back Office, Dalayna Dillon sits down with Cameron Cooke, founder of Skintopia Studio + Spa, to talk about building a premium, experience-driven brand in the wellness space.

With over 20 years of experience in skincare, education, and spa leadership, Cameron has built a business that blends advanced treatments with a deeply personalized, holistic approach. From working alongside dermatologists to train...

In this episode of The Back Office, Dalayna Dillon sits down with Heather Turner, business owner of Anthem Road Academy and a strategic leader in Oklahoma’s economic development efforts, to talk about the patterns she has seen after working alongside hundreds of business owners.

From leading the Jenks Chamber of Commerce to helping shape statewide initiatives through the Oklahoma Department of Commerce, Heather has had a front...

What does it take to build a business in one of the most competitive creative industries?

In this episode of The Back Office, Dalayna Dillon sits down with Traci Baker, founder of Traci Baker Photography, to talk about the evolution of her business, the lessons she has learned along the way, and what it really takes to stay relevant in a fast-changing industry.

Traci shares how she went from being an Oklahoma public school teacher to...

What started as a small snow cone shack in 2005 has grown into one of Oklahoma’s most recognizable summer traditions.

In this episode of The Back Office, Dalayna Dillon sits down with Josh Juarez, founder of Josh’s Sno Shack and the visionary behind Courts & Commons.

Josh originally started selling snow cones so he could marry his high school sweetheart and pay his way through college. Nearly two decades later, that s...

What if your workout didn’t just make you stronger — but made your entire life better?

In this episode of The Back Office, Dalayna Dillon sits down with Barry Wise, founder of B Wise Fitness, to talk about what it really takes to build a business in the health and wellness industry — and how consistency and people-first thinking shape long-term success.

Before launching B Wise Fitness in 2017, Barry spent years lead...

What does it actually look like to build your first business — and then decide to open a second location?

In the first episode of The Back Office, Dalayna Dillon sits down with Zach and Maddie Morris, the brother-sister team behind 3 Natives Tulsa and 3 Natives Owasso.

Growing up in a family of franchise operators, Zach and Maddie had a front-row seat to the realities of business ownership long before they opened their own door...