Power Moves - Marketing for Health Entrepreneurs with Lauren Powers

This is one of those episodes where I’m fired up and not sugarcoating a thing. I had a call recently with a practitioner starting from scratch, moving to a new state, trying to go all in on a direct primary care model. No team, no offer, no real understanding of marketing. Just out here trying to build a business and asking me for funnel advice. I had to stop her. That’s not what she needs. That’s not what you need either.

If you ar...

Why y’all playing soft?

If you’ve been getting crickets on your sales page or wondering why your beautiful website isn’t converting, this episode is for you. I’m breaking down the real reason your offer isn’t hitting, and giving you a framework for turning it into a power offer that makes people say “Oh, hell yes. She’s talking to me.”

We’re getting into the anatomy of a weak offer (I’m calling y’all out, lovingly) and walking throug...

This one is for every practitioner who’s ever whispered their rates, discounted at the last minute, or felt guilty for charging what they’re really worth.

I’m diving deep into something we don’t talk about enough in this space: money and medicine, and the very real mindset shifts we need to make around pricing. I’m calling out the savior complex, the "good doctor" syndrome, and the fear of being seen as greedy that so many...

This one is going to pluck a nerve, and if that nerve is exposed, I want to pluck it. Because this is exactly why so many of you all end up in my world.

If you're still out here trying to market your own business, trying to run your own ads with no experience, this episode is for you. You went to medical school, you didn’t go to marketing school. So why are you over there stressed, overwhelmed, and trying to do it all on your o...

You went to school. You got the credentials. You did everything right. So why are green juice influencers out here getting more trust than you?

Some of the biggest voices in health right now don’t even have medical degrees. They’ve got engagement, they’ve got connection. Over 70 percent of Gen Z gets their health advice from TikTok and YouTube before they ever go see a provider. That’s the world we’re living in.

Doctors are dropping ...

I know the leadership books say take the high road, stay classy, kill them with kindness. But what if we had some tools in our bag for when we just need to be a little professionally petty? I’m talking subtle, passive-aggressive, but still very effective energy that reminds folks exactly who they’re dealing with.

I’ve been in too many scenarios where people mistake kindness for weakness. And especially for us as health and wellness ...

There are millions of dollars on the table if you step just a little bit outside your normal audience. People ask me all the time, “Lauren, how do I attract folks that don’t look like me, don’t dance like I do, don’t love like I do, without being weird or inauthentic or missing the mark altogether?”

Diversity goes beyond skin and ethnicity. It’s age, gender, culture, and income level. A Black woman in menopause has a different exper...

What do you think is the ultimate flex right now? Is it the Bugatti you pull up in? Is it the big house you just bought? Maybe your kids' private school? No. The real flex is youth energy and longevity. The US wellness economy just hit 2 trillion and everybody from Netflix biohackers to Bravo stars is chasing the fountain of youth

I am breaking down how you, as a health entrepreneur, can ride this wave and stand out. I want you...

What happens when the passion that fueled your business starts to feel like pressure? I know that moment well, the one where you wake up and think, “I don’t want to do this anymore.” I share the truth about burnout, the pivots that saved my career, and why so many of my clients find me right in the middle of their own reboot.

I walk through what it means to shift from overworked and overwhelmed to balanced and profitable. From conci...

Running a health business can feel overwhelming and isolating. I know what it’s like to close up shop and sit in the car with the weight of every decision on your shoulders. From hiring to payroll to patient care, the pressure to handle it all alone can leave you drained and disconnected.

I break down decision loneliness, emotional loneliness, and social loneliness and share how each one affects your energy, relationships and busine...

Right now we are smack in the middle of a health care revolution. People are waking up to the fact that insurance is broken, conventional medicine is limited, and we want more for our bodies, our energy, and our future. Cash-based practices are booming because they’re giving patients what they actually want.

I share why my own family stopped paying for traditional insurance, what that taught me about the industry, and how today’s pa...

Everybody knows midlife women are running the world right now. If your business isn’t paying attention to women over 40, you’re missing the easiest opportunity to stay afloat and grow. Forty is 40 and it is the realest 40 has ever been. Women over 50 control $15 trillion in spending power and make 95 percent of household health care decisions. Forbes even reports the menopause market alone will grow to $40 billion by 2030. I call t...

Selling services one session at a time puts a cap on your income and makes it harder to create lasting change for clients. By shifting to a program-based model, you can strengthen relationships, deliver better results, and keep revenue flowing consistently. Real-world examples from my own career, my husband’s functional diagnostic nutrition practice, and other wellness professionals highlight how intentional packaging can strengthe...

This is a wake-up call for every health entrepreneur who's ever lowered their price, ignored their gut, or said yes when everything in their body said no. I’ve been there. I once kept a client who crossed every line, just because I thought I needed the money. The truth is, holding on to the wrong clients keeps you from everything you actually want: peace, profit, and purposeful growth.

The shift happened when I stopped begging ...

You’re not building a course, you’re building a company. And if you're serious about reaching people online, you need to think like a business owner from day one.

After working with thousands of health entrepreneurs, I’ve seen the same pattern repeat itself; brilliant practitioners pouring energy into perfecting their program while avoiding the real work of visibility and marketing. Whether you’re a naturopath, coach, or MD, th...

If you’ve been asking, “What’s actually worth my time right now?” when it comes to marketing your health business, this episode is for you. Between TikTok Shop, user-generated content, AI tools, and connected TV ads, it’s easy to get overwhelmed by all the options. I’m cutting through the noise to tell you exactly what’s working in Q2 of 2025 and what’s not.

I break down how boutique wellness brands and cash-based practices can lean...

You don’t have a pricing problem. You have an irresistibility problem.

In this episode, I’m breaking down why your $297 course, or any low-ticket digital offer, isn’t flying off the shelves. And no, bestie, it’s not because it’s “too expensive.” It’s because it lacks the kind of transformation that makes people pull out their wallets. I’ve seen this with so many of my health entrepreneur clients who are smart, talented practitioners...

What if the reason your masterclass isn’t converting has nothing to do with your slides or your tech, and everything to do with how you’re selling? In this episode, I’m breaking down what no one tells you about those webinars and masterclasses that fall flat.

I’m giving it to you real: most healers and health pros were never taught to sell, and that’s exactly why so many of your offers miss the mark. If you’ve been following that ou...

Are you unknowingly sabotaging your own marketing? In this episode, I’m calling out the top three mistakes I see health entrepreneurs make that are flat-out killing their growth. I’ve been behind the scenes of hundreds of practices, and let me tell you, these issues are everywhere, and totally fixable.

Whether you're scaling or just trying to get out of a marketing rut, this episode is your wake-up call. I’m sharing real talk o...