EPISODE #150! Throw Your Hat Over The Wall: Overcoming Fear and Embracing Success

Episode Transcript
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Speaker 1 (00:00):
Hello and welcome to the Bamboo Lab Podcast with your
host, peak Performance Coach,brian Bosley.
Are you stuck on the hamsterwheel of life, spinning and
spinning but not really movingforward?
Are you ready to jump off andsoar?
Are you finally ready to sculptyour life?
If so, you've landed in theright place.

(00:21):
This podcast is created andbroadcast just for you, all of
you strivers, thrivers andsurvivors out there.
If you'd like to learn moreabout Brian and the Bamboo Lab,
feel free to reach out toexplore your true peak level at
wwwbamboolab3.com.

Speaker 2 (00:41):
Welcome back Bamboo Lab listeners.
This is Dave Dick, a blast fromthe past and I get the honor of
interviewing our wonderful host, brian Bosley, for the 150th
episode.
So I'm pretty excited abouttoday's episode One because,

(01:03):
brian, I haven't scared you offin here letting me come back and
do this with you.
But the other reason is is youand I have been brainstorming on
the proverbial next steps andwe're going to talk a little bit
about that today.
But to just kind of get usstarted today, brian, I just
want to get everybody up to dateon you, what you've been up to,

(01:24):
get a check-in, see how thingsare going.
So, brian, welcome to theBamboo Lab.

Speaker 3 (01:30):
Thanks, buddy, I have to give you an opportunity to
come on here.
I think this is your fourthtime on.

Speaker 2 (01:38):
I don't know, buddy, I make guest appearances.
I'm kind of in the shadows allthe time.

Speaker 3 (01:43):
Well, like I always say, say you are the I
appreciate you bringing me onyou're the pod fodder of the blp
, because this was all yourbrainchild almost four years ago
.

Speaker 2 (01:51):
So I can't say I appreciate, I appreciate that,
right, you're making me, you'remaking me blush a little bit.
Uh well, hey, I, I wanted to.
I want to get us kicked offtoday, really just kind of, you
know of get caught up on Brian.
I mean, it's been a while sinceyou've been the focus of your
own podcast.
I know that you drop in andgive thoughts here and there and

(02:12):
you sprinkle a little bit ofyour leadership and mentorship
throughout, but let me just makeyou the focus of Brian and
what's been going on for you.
So it sounds like you've gottenyour format down quite a bit
for the podcast.
Just kind of get started withwhat have you found that's
worked in your podcast?

Speaker 3 (02:32):
I mean the questions themselves.
You know, a lot of those wereyours and my brainchild, as you
helped me, progress along andgave me some good questions to
ask, and I think what's workedis just the sequence of the
questions.
I think that the questionsthemselves are, you know, some
are lighthearted just to get toknow the guest and some of them

(02:53):
go deep so they can really getto know the guest, and I think
we kind of just fell upon a goodformat.
And you know, you know this,dave I've been wanting to change
this format and tweak with it,and then I start thinking why
it's working.
I'll make improvements as we go, but the format has worked
really well.
I think the number one thingthat has worked most is just the

(03:16):
guests that I bring on.
I'm just mesmerized by thegenerosity of people who will
give their time for an hour anda half with with us and, uh,
share their wisdom andexperience.

Speaker 2 (03:28):
Yeah, I've noticed, uh, just listening to you know,
the various podcasts, I'venoticed and an athlete, you have
noticed just a professionalism,uh, in your podcast where you,
you know, the early ones were, Isay, primitive but you know,
you're roughing it out andfiguring out what worked.
Uh, and then I've noticed thisrecently, that they're just

(03:50):
crisp, the questions are crisp,the guests are very on point.
So, um, kudos to you.
I really noticed a big jump onthat.
And, um, you know, I noticedthat you took a break for a
period of time.
Uh, I don't know, it was abouta year ago it was last fall I
think it was october, november,december.

Speaker 3 (04:11):
I think it was two and a half months, yeah what?

Speaker 2 (04:14):
what precipitated that?
What was the reason?

Speaker 3 (04:15):
for it.
You know that's.
That was probably the biggestlearning I've had in the past
three and a half years of theshow is when I got noticed last
I'm gonna say july, maybe august, that the show is now.
I got noticed last I'm going tosay July, maybe August that the
show was now the BLP was now inthe top 10% of all podcasts
downloads and subscribers in theworld.
That hit me and it was a reallycool thing.

(04:36):
Up front right I was like, oh,that's awesome.
And I started to realize afterthat that I was checking out the
.
I was looking at the numbersfar too much, you know, several
times a day.
Did we get a new city?
Did we get a new country?
You know how many moresubscribers have we gotten?
And I found, after a few weeksof doing that, that that become.

(04:56):
That became gross to me, andthat's the best way to describe
it, dave, is.
I felt gross because when westarted this podcast three and a
half years ago, the intent wasto share wisdom to other people,
wisdom and hope around theworld, and all of a sudden that
kind of took second row with meto the numbers and I just felt

(05:19):
kind of disgusted with it and soI made an announcement that I
was going to take some time offuntil I got my priorities
straight with it.
And so I made an announcementthat I was going to take some
time off until I got mypriorities straight.
And I took I think it was twoand a half months.
And then I had the privilege ofinterviewing Chuck Wackendorf
for late December of last yearand we aired that one the first
week of January and I felt I gotmy mojo back.
I got my head screwed back onstraight.

Speaker 2 (05:41):
So what is that's so good?
That you have enough, haveenough awareness?
I mean, what I hear you sayingis that you had a focus which
was altruistic, yet you know itwas.
It's designed and how do I makethis a better place for myself
and for other people?
And then you got into thatinternet famous, so to speak,

(06:01):
where now it's and I hear peopletalk about this on, you know
Tik, toks or reels.
Uh, I have this many followersand I have this many and you
kind of got into that, like itsounds like you kind of got into
that world of thinking that wayand you kind of got
disconnected from the purpose.
So my question to you is manyof us fall into that I, we, we

(06:23):
start to what do they say, drinkour own Kool-Aid.
We start to believe our own BS,we start to see ourselves
through this lens.
How do we pull ourselves out ofthat and get back to our
purpose?
It seems like you lived it.

Speaker 3 (06:35):
I think the best thing to do is to have friends
and family who will call yourbullshit, and I had that, you
know, a lot with you.
You kept me grounded.
My kids and my grandkids, mymom, keep me grounded.
Just.
I think that was it for me, thatwhen I really looked at it,

(07:01):
99.9% of the planet doesn't givea shit.
You know they, I don't know,probably 99% of the planet has
never heard my show.
You look at the numbers andthere are still 180,000 podcasts
in the world that were doingbetter than mine when mine was
in the top 10%.
And for me and it was also atime last summer where I kind of
fell out of my own elementpersonally too I was living in a

(07:21):
town where I really didn't havea good connection.
I was traveling a lot and I wasdrinking a lot you know I'm not
a guy who drinks by himself andI found myself a lot during the
course of that time frame.
It wasn't a depressed, it wasn'ta time where I would say I went
black, but I went dark, I wentgray and I was.

(07:44):
You know I and I was sitting athome, I was looking at these
numbers and messing around withthe podcast while I'm drinking
the gin and tonic or some beers,and the whole thing just made
me feel kind of just gross anddisgusted with myself, and so I
decided I had to make somechanges.
So it wasn't just the change ofthe podcast.
I just started making, overall,a lot of great personal

(08:04):
adjustments and changes in mylife, and I think that's what
people notice now that thepodcast is more crisp, it's more
consistent, because I'm in adifferent state of mind, in a
different place and space than Iwas a year ago.

Speaker 2 (08:18):
That's so good.
You know you hit on a couple ofpoints there that I'm just
going to highlight.
Brian, one, uh, one is one.
You have call them truth sayers.
You have people that areselling out, you know, buying
into the bs, so to speak.
You can step outside, you thatyou trust, and I remember that
period of time because you and Ihad a lot of conversations and
you were throwing out.

(08:38):
I don't feel, I don't feelconnected, I don't feel I'm
losing my purpose.
It doesn't make sense.
You know I had a lot ofconversations and I think it's
it's true, it's not just me, andyou have a world of people that
are your truth truth tellers,right, that are willing to, you
know, call it out and say, hey,what's going on here?
Or keep you grounded, not in abad way, but just more in a

(09:01):
realistic way, and I, you knowso, for your audience and for
all of us out here in bambooland.
Uh, who in your world isholding you accountable?
Or are you just, are youallowed to just buy your own BS
and that's that's.
That's number one, number two,number two and I I, as I go
through my phases now and learnto readjust and be a better me.

(09:24):
You connected physical, mentaland emotional together.
So you looked at your physicalworld you were in an emotional
space and a physical space andyou connected all of that and
said, hey, if I'm going to be abetter version of Brian, I'm
going to feel better about whatI'm doing.
I have to physically be better,I have to mentally be better, I
have to emotionally be better.
Right, you challenge yourselfthat there's stuff there, but a

(09:46):
lot of times I know for myself,I get grounded, you know, in
working, yeah, but you're saying, hey, hold on, you can't just
do that if, because if it'sgoing to shift, because it's
going down a spiral, it startswith the physical.
Right, you, you got to put yourthe physical body that leads
into the mental and emotional.
So I think that's really good.
You identified that and couldarticulate that.

Speaker 3 (10:09):
Yeah, it's very true, and I think one of the things
that I have always had in mysystem is imposter syndrome,
which is weird because so manyof my clients that I speak with
have it too.
I've had that since I was ayoung person.
So then when you get this levelof the podcast itself becoming
successful, that really rearedits ugly head and I felt

(10:32):
uncomfortable with it.
I felt out of place, out ofsync, like who the hell do I
think I am with this podcast?
How, you know, how dare I throwa podcast out there that's
growing?
And I had to really reel thatbecause I've dealt with imposter
syndrome all of my life butI've got it down to about 20% of
where it was, you know, say, 10, 15, 20 years ago.
But then it came back and I hadto beat it back down again, but

(10:55):
thankfully this time I wasready, I recognized it and so I
think that was they all kind ofcoalesced together the success,
my drinking, the impostersyndrome that all kind of
coalesced at the same time.
And by working, like you said,start with the physical.
I agree with that every time.
Just start with the physical,take care of your physical body.
You know, and I was still doing.

(11:17):
You know, I have a really weirdmorning routine.
Dave and most people that Iknow know that I get up between
4.30 and 5.
I spend about an hour and ahalf.
I do the same ritual everysingle day and that really kept
me grounded.
So even when, during my darkesttimes, I still did that every
day, so that kept me fromfalling too far behind.
So I had that foundation therethat was established and I never

(11:37):
dropped that.
Six days a week I did the samething every day for an hour and
a half when I first get out ofbed, and so that was kind of a
that that really saved me.
That was my, that was my lifejacket.
It didn't, you know, I didn't.
I wasn't swimming real fast,but I wasn't sinking either, I
was.
At least I was treading water,because I think that held me up.

Speaker 2 (11:55):
Yeah, you have a, you have a friend.
Uh, believe in Colorado, kevin,right, you know, you know, you
know, youino, gino, gino, yeah,who is?
It rings in my head thatconsistency over performance
wins, right, like, so that'swhat you're leaning on is like I
just had this habit so I canjust expand on that.
It's got to be tough forsomebody who doesn't have that

(12:17):
right To then just wake uptomorrow and do a two-mile run
and 100 push-ups and 100 sit-ups.
And you and I share somethingyou, the eight, uh plank, I do
eight seconds, you do it eightminutes.
But what's, who's counting thedifference between those?
It's you know.
It's about consistency.

Speaker 3 (12:34):
I've only done eight minutes one time.
Don't trust me, that's.
That was a one-off, that wasthree and a half years ago, uh,
well, awesome.

Speaker 2 (12:40):
Oh well, awesome, because your podcasts now are
great and it's so good to seeyou come into your own and
you're doing phenomenally wellwith the podcast and I couldn't
wish any more better stuff foryou and I'm happy to see it.
What's been, as you think aboutthe podcast?

(13:02):
You had any disappointments,that or challenges you can think
of?

Speaker 3 (13:05):
I think just the one we just mentioned.
I, I've thought about thatquestion um a lot.
I think it was the arrogance, Ithink there was some I, I I
definitely felt arrogant.
So, good, right, I did, and youknow it was, it could, it could
overtake you and I can't evenimagine, like what a joe rogan
goes through, or ed my let, orsomebody who you know, theo von,

(13:28):
who have presidents and vicepresidents on their podcast.
They have to really tap thatdown on a consistent basis.
I mean, mine's a, you know,obviously it's a top 10, but
it's still in that realm of top10.
It's a mid-level player, um,the podcast is, and so, but I
still noticed that it was, itwas creeping in, and so I'm glad
the podcast has grown as it has.

(13:49):
But I'm also glad that itdidn't go from.
It took three and a half yearsto.
You know, at that time I guesstwo and a half three years to
get there and now.
So it's kind of grown over thecourse of three or four years,
um, at a nice steady pace.
If it went from zero to 60, Idon't know how I would have
handled it.
So I had time to acclimate, butthat was it.
I think it was this kind ofthat gross feeling of arrogance

(14:10):
and and then feeling, feelinglike I'm not worthy of this and
and but it was.
It was a good test because youknow, obviously I'm coaching my
clients on that, on overcomingarrogance, overcoming imposter
syndrome, how to deal withsuccess and I was able to
understand and put myself intheir shoes and go, oh okay, I
feel what they feel and I wasable, I'm able to coach them at

(14:30):
a higher level now.

Speaker 2 (14:33):
I think, brian, just me my two cents.
I've suffered from impostersyndrome.
I think I tend to believe thatpeople who the obstacle is away
theory right, you go through,you don't?
You start from humblebeginnings or you go through a
difficulty and then you hit thisdifferent level and it's kind
of because of that.
I think a lot of people sharethat.

(14:55):
Like you said, a lot of your,your clients, I think.
A lot of people who get intosuccess I don't want to say
successful people, but peoplewho get successful or get into
some success look around and go.
All these people are expectingme to do this and I'm really not
that good, because they realizethey're in the pattern of it
and we just get disconnected.
How hard it is to do what wedid Right, and so your coaching

(15:18):
helps people with that and it'sgood.
You also took your own coachingand that's great and, by the
way, I use it as a motivatorbecause I don't want anybody to
find out how bad I am, so I justkeep accelerating.

Speaker 3 (15:31):
That's one way to do it.
Honestly, I don't have theexact data on this, but I do
believe this to be true becauseI tell this to every one of my
clients who brings up the factthat they have imposter syndrome
.
Well, first of all, we gothrough a process and we dissect
syndrome.
Well, first of all, we gothrough a process and we dissect
, and they usually say I have it.
Then I say, well, let's dissectit to see whether or not you
truly have imposter syndrome.
And what I have found is about70 to 75% of my client base over

(15:52):
the past 29 years have it orhad or did have it, um, when we
started coaching.
So it's very, very.

Speaker 2 (15:59):
Okay, so you said 79% 70 to 75%.
Got it, got it, and you have aprocess for that.
Yes, so if people wanted tolearn more about it, you could
help them with this right.

Speaker 3 (16:13):
Yeah, yeah, because you have to dissect.
You know you have two fears.
You have fear of failure oryou're a fear of success.
And everybody has fear offailure, every single human.
Because fear of failure issimply one of three other fears
either fear of being embarrassed, fear of being rejected, or
fear of losing something thatyou currently have.
We all have that.
Nobody wants to be embarrassed,rejected or lose something, so

(16:34):
we all have fear of failure.
But fear of failure is sodifferent because it's a simpler
one to overcome.
Because if you're afraid offailure, let's just get past it
and become successful.
Because if you're afraid offailure, let's just get past it
and become successful.
I'm afraid of bats in height, soI don't put myself in a
situation where I'm around abunch of bats or I'm on a high
platform.
But what if you're choosingthat?
You're trying to be successfulin life, whatever that entails,

(16:58):
but yet subconsciously you'reafraid of success.
So people immediately go to Ihave imposter syndrome.
Well, there are nine otherfears of success that you can
have that aren't necessarilyimposter syndrome.
So we have to make sure thatwhat's holding you back is not.
It is, in fact, impostersyndrome, or it might be one of
the other nine fears of successthat are symptomatic.

Speaker 2 (17:18):
That's very good, because I always struggle
personally with the fear ofsuccess versus fear of failure,
trying to understand thedifference between those two.
So I know I struggle with that.

Speaker 3 (17:30):
Yeah.
Yeah, I'm sure most of thepeople you coach probably get
that a little confused too, theydo, and the thing is, what I
find is people who aretechnically the most successful,
whether it's professionally orfinancially.
Those are the people who almostalways have fear of success,
which is so strange, you know,and it holds you back.
You can be successful and stillhave it, but I always tell

(17:51):
people you got there despiteyour fear of success.
Now we can eradicate that andminimize that anyway.
Can you imagine how much fasterand further you'll grow?
You know?

Speaker 2 (18:00):
I hate to ask this, but do you actually have a
process that does that?

Speaker 3 (18:03):
Yes, I do, it's called I call it a fear of
success.
Coaching, just a simple littleprocess, yeah, and it's a matter
of going through and dissectingand we do, uh, people do a self
audit on those fears and thenwe go back and dissect the ones
that I always tell people tellme that when I go through these
with you and we teach, coach,the 10 fears of success, I want
you to tell me which ones aredefinitely a fear you have, like

(18:24):
you know it, and I rate them 1to 10.
Then I want you to tell me theone that you think is a joke,
like who would ever have thatfear of success?
And I tell them, because that'sprobably subconsciously one of
your fears, if you think it'sstupid that you might have this
particular fear, that means youprobably have it and your
comfort zone is trying to stopyou from acknowledging it, you
from acknowledging it.
So we dissect kind of, but,like I said, when we do it all,

(18:51):
roughly 70 to 75% of my people.

Speaker 2 (18:52):
one of their primary fears of success is, in fact,
imposter syndrome.
I believe that I believe thatto be true, you feel like you're
a fraud.

Speaker 3 (18:56):
The best way to explain it is you're in the
success line of life, like atthe grocery store, and you're
always looking over yourshoulder, thinking someone's
going to tap you and say MrBosley, sorry, sorry, we made a
mistake.
We put you in the wrong line.
You should be in the in thefailure line over here.
Can you come with me?
That's what fear of successfeels like all the time.

Speaker 2 (19:12):
You're just standing in the wrong line or you're, or
you know that, like you're, youknow you're speaking or you're
doing something, you're leadinga group or and, uh, just, you
get this feeling like everybodyelse already knows that you're
not good enough to be talking onthis subject, subject or it.
You know it's like you justhave that impending doom.
You do it anyways, you pushthrough it, right, but it's,

(19:34):
it's.
Yeah, oh, I can completelyrelate to that.
Since we're on the topic, brian, uh, most of what you've done
for your professional career iscoach people.
I don't know.
I think the Bamboo Lab clubgroup shoots mugs, whatever we

(19:54):
call them.
I think they know that, maybeancillary, but I don't think
they really know.
That's how you really, that'sreally your gift to people.
So I wanted to ask you a littlebit about coaching and to start
off with when when shouldsomebody decide to get a coach?

Speaker 3 (20:12):
Well, I always think of it this way.
It's a good question.
It's start stuck success.
So I think when a person isstarting out in their career or
in a new endeavor, whether it'swriting a book or wanting to do
a marathon, or starting theircareer, starting a business,
whatever it is they need simplecoaching, they need a foundation
, a basis of success andperformance.

(20:33):
Coaching, you know, typicallysomething like that is a very.
It coaching, you know, it'stypically in something like that
is a very.
It's a short term, it's acoaching relationship for maybe
six months, sometimes up to ayear, and sometimes those
clients stay with me for, youknow, decades.
So that's one time.
But what also?
When you already are on thepath to in your journey and
you're, you know, you're on thatwhat I call the hero?
Joseph Conrad called the hero'sjourney, and you're on that

(20:56):
what I call the hero, josephConrad called the hero's journey
, and you're doing something,you're being successful, but
you're not right, quite at yourpeak yet and you feel stuck,
like you're just stuck on thehamster wheel.
You might have lost yourmotivation, you might have lost
your discipline, you might havelost why you're doing this at
whatever it is you're goingafter.
You just kind of feel yuck.
Now I have felt that three orfour times in my 29 years of

(21:17):
coaching.
I've gotten to that stage whereI feel stuck and when you just
need that boost of somebody tosay let's go back to the
beginning of why you did this.
What have you learned in thepast three years, 10 years,
however long you've been doingit?
Now let's capitalize on, bringyour why back up to the
forefront with all this wisdomand experience you've
extraculated, whatever you'vegotten over the last decade or

(21:42):
so.
And then now let's go to thenext level.
So that's like that hamsterwheel mentality You're just
going but you don't really knowwhy or where you're going.
And then the last one is whenyou are successful.
You feel really good, but youjust know there's more in there.
There is a blockage in yoursystem, in your mind, in your
behavior, in your processes thatcause you to say I can't quite

(22:05):
get to that next level, but I'mso close to it so you're not
starting out.
You're not stuck on the hamsterwheel, you're moving, but you
just know there's more in you.
My job is to go in there andpull that out of you.
You know, to help you do thatshadow work.
Get in the shadows, find outwhere, where the the blockage
was, what trap are you stuck inright now?
And let's release that so youcan go to the next level.

(22:26):
So that's higher level coachingwhen?

Speaker 2 (22:29):
what do you think prevents people?
Uh, because what I know most ofyour listeners that they're
like me, which I assume ifyou're listening to this podcast
, you probably are.
I believe in coaching.
What prevents, in your opinion?
What do you think preventspeople from getting coaching or
getting help like this?

Speaker 3 (22:50):
I think a lot of it is.
I mean, some of it is I don't.
People might not.
They think if they ask for help, that they are weak.
And the opposite is true If youdon't ask for help, you become
weaker.
If you ask for help, you becomestronger.
So I think just that idea thatwhy would I have to ask for
someone?
This seems like so many peopleare being successful.

(23:10):
They're doing what I'm doing.
They don't realize most ofthose people have asked for help
, everybody's asked for help.
So I think there's that, Ithink, as well as you know.
There's the financial.
People say, well, I can't affordit when they don't even know
what a coach costs.
And you know we have a systemhere where my goal is I just
make it affordable for people.
But I think the other side ofit I think this is very true is
people don't want to be sold.

(23:31):
People want to be sold, peoplewant to buy.
And you know people think, well, if I get you know, my friend
or somebody referred me to BrianI should give him a call or
shoot him an email or shoot hima text to talk to him.
They think they're going to besold.
And that's when I tell everybody.
If somebody says, hey, I have aperson who wants to talk to you
, I tell them before they callme.

(23:52):
Let them know I don't sell.
I answer three questions.
Number one would you benefitfrom coaching?
Number two do I specialize andoffer the exact type of coaching
you need?
And number three could we worktogether in a respectful,
productive, synergisticrelationship?
If we answer the yes to allthree of those questions, then
we say okay, now we get into thesemantics of how we do it, how

(24:14):
I can help them, and I tell themtake some time and think about
it, get back with me in fourdays and that's it.
It's pretty simple.

Speaker 2 (24:21):
You're very approachable Almost a critique
to approachable Meaning.
Once you decide you can helpsomebody I've seen you do this.
You made this offer to me andI've helped other people through
this offer Once you determinethat, a they want coaching, b
you can help them, you just say,okay, what can you afford?

(24:42):
Like it's.
It's it's crazy because I'veworked with other coaches and
it's a hard like this, is itright, you're in route and but
you, you're very flexible.
So I see that as good and badsometimes, right, like I see
that as cause.
I know you, brian, and I'vekicked your butt over this a lot
of times.
I'm like man, you've got tocharge a ton more and, uh, you

(25:05):
and I have talked about that,but I don't want to get.
I don't want to get too hung upon that Cause.
That's like don't feel likethat's going to be the barrier
To me.
The barrier might be more of doI want to be held accountable?
Do I?
Actually?
You can tell that story aboutthe boys with the hat, right,

(25:25):
like you know, you want to tellit real quick, brian.
The wall, oh yeah.

Speaker 3 (25:31):
The Irish boys.
Yeah, yeah, the Irish boys,yeah, yeah, I actually think
this was.
John F Kennedy actually sharedthis story when he was getting
our country to support themoonshot and he said there's
these two boys that live in thisimpoverished Irish village and
every day, the one little boy,his prized possession was a hat

(25:52):
that he wore like a derby, thathis great-grandfather passed
down to his grandpa, his dad,and now it's his.
It's really the only thing hereally owned.
These kids were barefoot andevery day they would skip across
the Irish hillside and theywould come across this massive
stone wall, miles long andincredibly high, and they always
knew intuitively that there wassomething much better for them
on the other side of that wall.

(26:12):
Better for them on the otherside of that wall.
But every day they'd look atthe wall and they'd kind of kick
the ground and bow their headsand walk away disappointed and a
little bit disgusted that theyknew there was something better.
And finally, on one of thesedays they got to the wall.
They skipped up there throughthe Irish grass and they got to
the top of this mound andthere's this massive wall and
the one boy who is obviously amuch more efficacious young man.

(26:39):
He stared at the wall and rightbefore they were going to turn
on or walk back to the village,he ripped his own hat off the
wall and he threw it over.
And he looked at his buddy andhe said now I don't have a
choice, I must scale the wall.
And that, right there is.
My job with my clients is tohelp them throw their hat over
the wall.

(26:59):
And then let's scale the walland get to the other side where
we know something is better.
And then you know it's.
It's hard work, there'saccountability there's.

Speaker 2 (27:07):
There's a lot of work you have to put into it, but
it's uh yeah, but the point ofthe hat is hire a brian, take
that job, interview uh, quitthat job you hate, whatever,
like, whatever, that's.
That's what you're.
That's the hat over the wall,right, that's the moment you
just gotta like I'm just gonnado it.

Speaker 3 (27:23):
I don't, I don't know what it's gonna be on the other
side, but I'm gonna do it yeah,and I think I look at it this
way too, and I've had so manypeople just about everybody tell
me you need to increase yourhourly rate for coaching.
You know I've been doing it for29 years.
But I also think of, like mychildren and my grandchildren.
And I think of them and think,well, what if they needed help

(27:45):
from someone?
And they just needed somebodyto help them start, or somebody
to overcome the hump they're onor help them get off the hamster
wheel, and they had to walkaway because they just couldn't
afford it?
And I I think about that a lotand I think I don't want to turn
people down.
Obviously I'm not going to workfor free, but, um, I I like to

(28:06):
be flexible when I can, becausethere are people out there who
deserve that flexibility notwith everybody yeah, but but you
, you are very generous.

Speaker 2 (28:14):
Well, okay, mentioned it, so I'm going to ask a
little bit of a differentquestion.
Let's hear about your family.
Give us a family update.
You bring your family on.
You've had your son on, I thinkyou've either brought Ashley on
, you're going to Mom's on deck.
Just give me an update.
How's Jack doing?

(28:35):
How's the family doing?

Speaker 3 (28:36):
Oh, they're doing great.
So I'll just kind of go downthe list.
I mean Ashley and Chris.
Have you know Jack, my firstgrandchild?
He'll be turning four here onthe 26th of July.
And now Ashley is pregnant withanother son that will be born
in October of this year.
So that's fantastic news.
We're all excited about that.
Jack had his first tee ballgame on Sunday and it was funny

(29:00):
watching the videos.
Actually, I'm going to beseeing them all tomorrow.
I'm going to be seeing Ashley,Dawson and Jack tomorrow.
We're going to my mother'stomorrow to spend a night with
her.
Then Dawson he's going to hissenior year at Northern Michigan
University.
He'll graduate in the spring of26.
He and Audrey live in a coollittle house right across from
Lake Superior, right on thebeach, so they're doing really

(29:20):
well.
He's got a summer job kickingass construction, doing
commercial construction for thesummer.
That's his career.
His major is businessconstruction with, I think, a
management minor.
Adam and Elaine have Mila, whoturns three this month, and
they're expecting another littleboy coming in September.

(29:42):
Evan and Sandy moved from LakeTahoe back to Michigan this year
.
They have Ollie, who turned oneyesterday, and they're happily
back in Grand Haven, Michigan.
And then, since I started thepodcast, my youngest bonus son,
Tyler, and Kylie.
They got married a couple ofyears ago.
So now all four out of five aremarried and three out of five
have children.

(30:02):
So we have I have threegrandchildren and two coming.
My mom is doing great.
I'm looking forward to seeingher tomorrow.
I'm leaving at five in themorning to go see her.
She turns 90 here next weekend,so on the 18th or 16th, oh gosh
, I feel bad.
Anyway, next week and then, ofcourse, a lot of people don't

(30:24):
know I moved from Michigan toWisconsin.
I met an amazing lady, Jackie,who lights up my life, and I
moved here.
She's got two children, Zach,who lives out in Denver, and
then she's got Kenzie, who'smarried to Matt, and they have a
little boy named Parker, who isjust a few months old right now

(30:44):
.
So we get to see them quite abit because Kenzie and Matt live
like 10 minutes from Jackie inWisconsin.

Speaker 2 (30:50):
So it's been a lot of fun.

Speaker 3 (30:52):
My personal life is really doing well.

Speaker 2 (30:55):
What a full life man.
What an absolute full life.
A couple questions on that.
First off, I've got to sharewith you Brian you definitely
are one of the world's greatestsalesmen, because I've seen
Jackie and I've heard about herand realized that you outsold
yourself on that.
She probably doesn't realize ityet.
So good job, and anybody that'slooking for better sales skills

(31:16):
get with Brian.
He's got mad sales skills,based on just meeting Jackie for
sure.

Speaker 3 (31:21):
Well, yeah, when you don't have looks, you have to be
a really good salesman.
True and funny how we met Davewe met on a dating app.

Speaker 2 (31:30):
Which is really bizarre.

Speaker 3 (31:32):
I know because I've never had success on dating apps
.
She's never had success ondating apps, but I usually when
I oh yeah, Tell everybody howthat happened.
I think it's great, it's justyou know, every time I would
connect with somebody on adating app, I'd say the same
thing Love your profile, greatto connect with you here.
And I'd just go silent and I'dwait for them to respond.

(31:56):
Good, so good.
Well, when I saw jackie'sbecause jackie's put on her
profile page or whatever it wasif you drive a motorcycle, have
a long beard or smoke cigarettes, please don't, don't, don't,
bother responding, or somethinglike that so I just wrote out
there, said hey, love yourprofile.
I have an idea.
Why don't I come over towisconsin?
I'll pick up a motorcycle andwe can go for a long ride with
my long beard flows in the windand a cigarette hanging from my
mouth, and.
And so I started off with ajoke and I'm not a naturally

(32:16):
funny guy at all, I know thatbut I thought you know what?
What do I have to lose?
And then she she said shelooked at it and thought then
she got it.
And then she responded and therest is history.

Speaker 2 (32:26):
That's awesome.
That's awesome.
So you threw the hat over thewall.
You just said forget it.
I don't know what's going tohappen, but I'm just going to go
over here and take this shot atthis.

Speaker 3 (32:35):
What I was doing before wasn't working, so I
figured I just got to trysomething new.

Speaker 2 (32:40):
So yeah, I threw my hat over the wall.
So the first principle you wereusing is basic sales tactic,
just the numbers game, just putit out there, see what happens,
which, by the way, if anybody'slistening and using apps,
probably not the best strategy.
Second strategy worked reallywell.
Something to learn there foreverybody.
So good job.
And your mom is how old again?

Speaker 3 (32:58):
She'll be 90 in a few days.

Speaker 2 (33:04):
And we've discussed this previously.
But she's doing, she's healthydoing well.

Speaker 3 (33:09):
She's doing great.
Yeah, she still works.
In the summer she works at agift shop in my hometown.
So she works four days a week,roughly a few hours a day, and
then when that shop closes downin the winter, she volunteers at
a little place called the HopeChest in my hometown which is
kind of a small version of likea goodwill for the local
community.
Opal still walk every day inthe morning, I think at nine

(33:36):
o'clock.
They meet and walk around ourblock a couple of times.
Yeah, she's doing great.
I mean she, and she's a good,uh testament to just living a
good, healthy, quality life.
My mom isn't she.
You know she has always likesto, has liked to read.
Now she does more.
She does a lot of word searches.
Um, I buy her word searches forChristmas.
She loves to crochet, I think,or knit, I don't know.
I think it's called crocheting.
But that plus, she says, staysphysically.

(33:57):
She stays physically active.
I mean she's the prime exampleof how to live a good, long,
quality life.

Speaker 2 (34:03):
Yeah, I've got the profession I'm in, you know,
financial services.
They get a chance to sit acrossthe table for people who are 30
and people who are 90.
Right, and I get to see thedifferences of how people live a
lifestyle that your momembodies.
Some of the principles, uh,that help get to 90 and still be

(34:23):
active.
You know some people think youwouldn't believe brian.
Some people will go I don'twant to live to 90, I don't live
to 100.
And I remind them how would youlike to live to 100 if you felt
like you did when you were 50,which is the embodiment of what
your mom's doing, right, keepinga social life, keeping friends,
keeping engaged, having purpose, so working, keeping it, you

(34:43):
know.
Being physically active, whichyou said earlier.
Let's start with the body allthe time, keep it mentally
engaged, right.
So there's a roadmap here, noteasy to do, simple, not easy to
do.
So there's a roadmap here, noteasy to do, simple, not easy to
do, but if you do them you canlive a healthy, long and
fulfilling life.
So kudos, kudos to you and yourmom, and I'm glad you get a

(35:05):
chance to see her and I thinkisn't she going to be an
upcoming guest for you?

Speaker 3 (35:08):
Well, that's the thing.
So one of the questions peoplehave asked me before is what is
my favorite podcast and I?
I do think it was back in nojanuary of 23, so two and a half
years ago.
Dawson came on and we did apodcast called anger is there to
help you, not to hurt you,episode number 66, and it was so

(35:28):
.
It's so amazing to look at that.
You know, four different peoplefrom four different continents
have heard my son at the time hewas 21, or maybe he was 20 to
hear his, his wisdom on thatshow, and I and I was.
When we were doing it together,we were literally in a bedroom
at a house, because the in theone bedroom upstairs could had
carpet on the floor, so it wasbetter acoustics with a tray
table set up and he and I weretalking in the same microphone

(35:50):
and uh, and I had tears in myeyes just being there.
So, yeah, so the next step is Iwant to get my daughter on and
I want to get my mom on, becausethose two have an immense
amount of wisdom to share.
But Ashley's busy, you know.
She's got a full job, full-timeprofession, she's raising a
soon-to-be four-year-old andpregnant with boy number two.

(36:11):
So when the dust settles, I'mgoing to get her on it, but I
also, like I said, get my mom on, cause she's got a lot of stuff
to share.

Speaker 2 (36:18):
Oh, I'm sure that make sure to pump her for the
for some of the dirty littlesecrets about you too.

Speaker 3 (36:23):
Yeah, those will be edited out.

Speaker 2 (36:28):
So well, um, that's awesome.
Thanks for the update oneverybody, brian.
Sounds like everybody's doingincredibly well and, uh, that's
that's awesome.
Thanks for the update oneverybody, brian.
Sounds like everybody's doingincredibly well and, uh, that's,
that's awesome.
So you know, back to yourpodcast.
Really, if you, if you'rethinking about three years from
now and your podcast, what wouldbe, what would you, what would

(36:51):
the conversation between you andI sound like three years from
now regarding your podcast?

Speaker 3 (37:04):
Well, number one, I've changed my thought process,
my desire to be the biggestpodcast in the world Because to
me that's a fleeting goal butwhat I would like to say, I
would like this podcast to bethe most impactful podcast in
the world.
To the people who aresubscribed to the podcast, you
know so it may not be thebiggest, but for those who are

(37:25):
subscribed and listenconsistently, I want it to be
the most impactful podcast theylisten to.
And that makes it that so it's.
It keeps it in my heart, mymind.
It makes it more of a boutiquepodcast versus this grant, and I
don't care if there's, you know, a million subscribers or 50
million subscribers, that's Imean.
Obviously, if I had a choice,I'd go with 50 million

(37:47):
subscribers, but the idea is,for those who are subscribed, I
want it to be their go-to showfor hope and ideas and wisdom,
and you know from the gueststhat come on so, with that in
mind, uh, one of the things thatI think that you try to remind
people is to to do is tosubscribe.

Speaker 2 (38:07):
That's yes, number one.
Yes, for sure.
Smash the like button right,smash the drive rate and review,
make comments, send you emails,let you know, because that's
what you're really drivingtowards.
What an impact.
I think you're up to 10,000heart letters, not quite 10,000.

Speaker 3 (38:24):
That was the original goal.
We're not quite there yet.

Speaker 2 (38:26):
Yeah, but you went to 100,000.
You were like I'm going to justblow that.
Yeah, I know?

Speaker 3 (38:29):
Yeah, you know we were getting them a lot because
I was reminding people to sendthem.
In the last year or so I, I andI was reading heart letters off
at the beginning of the show.
Here's what we got.
And I just had a listenersubscriber, I think last week or
this week reach out to me andask me why I haven't read any
out in a while.
I thought I just kind of forgotabout it.

Speaker 2 (38:49):
To be honest with you , so I'm going to get back to
that.
It's working so well that, yeah, you stop doing it.

Speaker 3 (38:53):
Nothing fails like success.
But you know, what we're goingto do differently starting this
year is I will be doing more.
Um, the podcast will be uh,it'll be on youtube.
So I mean, we have a smallyoutube following, but it's it's
just audio.
We're going to start doingthese podcasts where myself and
the guests are recorded, soit'll be a long format, a long

(39:15):
form podcast on YouTube, so youcan actually see me and see the
guest.

Speaker 2 (39:20):
Nice.
Yeah, that's going to be fun.
You and I talked about that inthe past.
Well, let's, let's, let's,let's uncover.
Uh, this is the best part ofthis podcast is what we're about
to talk about next, in myopinion.
Uh, I know you've covered somegood stuff up to now, but, brian
, I love this next question man,what are you doing to take this
thing to the next level?
The podcast itself or the wholeno, your whole the the bamboo

(39:45):
lab, Like if the podcast is onecomponent.
But we, you, you can I justshare with your listeners what's
happened over the last fewweeks here?
I hope so.
I hope you can I just sharewith your listeners what's
happened over the last, yeah, afew weeks here.
I hope so.
I hope you can tell me.
Uh, I hope so you have me tooyou're gonna say so.
You.
You've shared with me, brian,that you just felt stuck.

(40:06):
You didn't really know whereeverything was going, and you
and I started brainstorming, andone of the things that you and
I have discussed is how do webring this to more people, how
can you take your platform sothis podcast being one element,
but how do you take this andactually help more people?

(40:27):
You had Robert Hall on lastweek or the week before really
discussing the new world, how weengage, how we consume
information, how we buy products, how we watch news, how we
everything the world today isdifferent.
We know this from 10 or 20years ago, but sometimes a lot

(40:49):
of us are stuck and this is amessage for listeners too we're
stuck in using analog technologyin a digital world, meaning
we're doing things we did 10, 20years ago and hoping that
they're more successful or assuccessful, and the most
dangerous thing or the hardestthing for somebody to do if
you've been successful.

(41:10):
Uh, and I was listening tosomebody called a futurist I
forget his name Futurist studies.
They study 8 to 12-year-oldsand how they consume, what
they're purchasing, how theymake decisions, because that
tells them 10 to 20 years in thefuture, what products, how do

(41:30):
companies survive, how do theychange and adapt?
And one of the things that heshared was I'm most being
successful in the future.
I we were at a uh a conferencewhere it was the top one percent
of the company was invitedright, so the top one percent
producers were there and he saidI'm most afraid of for success

(41:52):
for the people in this room.
And he said I'm most afraid forsuccess for the people in this
room.
And he said I'm most afraid forsuccess because you've been
successful.
What you've done has given yousuccess to get to here and you
have to abandon that if you'regoing to be successful in the
future and do somethingcompletely different.

(42:13):
And it's really hard whenyou've been successful to
abandon that to do somethingcompletely different, because
you can sit back and go.
Why would I do somethingdifferent?
This has gotten me to a levelof success.
It's worked, but it's reallyhard.
We can go through stories,kodak and other companies,
blockbuster or whatever and youcan say, well, those are just

(42:34):
follies, but the problem is theywere successful.
Why, you know, why would yourip up your business plan if it
got you success?
Because the future lookscompletely different.
Then you get Amazon.
You know Sears is no longer.
Sears is the original Amazon.
If you think about it right,they just didn't adapt and so
anyways, apt, and so anyways.

(43:00):
That's a long-winded way ofsaying we have.
You have some things that youwant to do to bring more, to
make more of an impact in theworld and to make it more
accessible to people.
So you want to brainstorm for alittle bit with your audience
and just see where this goes.

Speaker 3 (43:11):
Yeah, and yeah, thanks for asking that question,
because really my whole purposein the 29 years of doing this
so far has been to impact andempower people, and so I have.
If you look at the two thingsthat we currently do, or I
currently do, you have coaching,which has been obviously the
mainstay in the foundation for29 years, and then you have the

(43:33):
podcast.
The coaching, the privatecoaching, is very, very intimate
.
Like, I know my clients, theyknow me.
We get into some really deepstuff at times and you know
crying there's been, tears, shedthere's been.
You know there's been peopleyelling We've gotten, we get, we
have.
Sometimes we have to get downand dirty and really get them to

(43:54):
that next level.
So I get to know my clients ina very intimate level.
Then you have the podcast,which is the other extreme where
it's not intimate.
You know, I don't know,obviously, the vast, vast
majority of the listeners outthere.
I'm trying to get to know whatthey want and what they need
from me so I can provide that,but it's not intimate.
So there's a middle ground, butit's not intimate, so there's a

(44:15):
middle ground, and that's thechasm right there of I don't
have a middle ground way toimpact and empower people around
the world.
So the thing we're working onyou and I have obviously been
talking about this is kind ofgoing into a third chapter of
the Bamboo Lab.
You got the coaching, you gotthe podcast.
Now, somewhere in the middle,where I'll start doing more

(44:36):
short-term private videos forsubscribers, like a short form,
weekly potentially where youwill subscribe and you'll
actually get.
You'll hear me talking directlyto you in that subscription
room.
So it'll be small, it may beshort I should say short form
but it'll give you topics andgive you more specific advice

(44:57):
than we can give on the podcast.
Not quite as intimate as thecoaching, however, and then the
other one that I'm reallyexcited about is what, in my
mind right now, I'm calling theBamboo Mug Club.
I don't know if that's the namewe're going to stick with or
not, but where I will bring onit'll be a private podcast that
you will subscribe to and pay anominal fee every month, where

(45:18):
you will actually join livethrough Zoom or Microsoft Teams
and you will see me on videolive with a guest, and that
guest will be somebody who'ssuccessful in a certain niche or
has a certain specialty they'rea subject matter expert
somewhere and that person and Iwill go back and forth and
discuss that issue, that topic,give those words and pearls of

(45:42):
wisdom and advice and counsel tothe subscribers on this mug
club concept and it'll be liveso people can actually text in
and type in and ask questions.
And so one of the things I'mdoing now with that is I'm
reaching out to people and I'mgoing to reach out to the
audience right now is are therecertain topics that would be

(46:03):
important for you so I can findthe right guests?
This is something that's goingto take a while to develop.
I'd like to get something.
I'm going to pilot it laterthis summer and then open it up
to more subscribers later downthe probably in mid-fall is my
hope.
And don't hold me to thatbecause I don't know all that's
going to take to get that going.
But that's my ultimate, that'smy goal right now.

(46:24):
But are there topics that you'dlike to see so I can formulate
guests that could come on anddeal with those topics because
that's their specialty?
Or do you know of a guest, orare you?
Are you someone who?
Hey, I'm an expert on this?
Brian, I'd love.
I think this is a great topic.
Feel free to email me, brian,at bamboo lab, threecom, and say
, hey, I think it's a great idea, I think it's a crappy idea.

(46:45):
I have I hear some.
Or here's some I think it's agreat idea, here's some topics I
think I would really beinterested in.
Or hey, I've got a person Ithink would be a great guest, or
I would like to become a guestbecause this is my subject
matter expertise.
So those two are kind of.
Those are kind of that's goingto separate that intimate,
high-end coaching privatecoaching and the not as intimate

(47:06):
podcast.
It's going to come somewhere inthe middle for people who still
so I can still impact andempower people, but on a more
intimate level than the podcast,but not quite, as is is uh uh
intimate and as uh deep asprivate coaching.

Speaker 2 (47:22):
Well, I, I'm excited, brian, because there is a lot
of people who want coaching, andcoaching, uh, on demand, let's
just call it coaching on-demand,right, like that.
They could access you and yourpearls and the same thing you
would lead an intimate coachingsession with except without,

(47:44):
maybe the feedback piece of it,right, which is, or the personal
guided piece, and that's thatshort clip, you know, maybe it's
a 15 to 20 minute.
Hey, here's a topic, here'swhat, here's the concept,
concept, here's what you can do,here's your end product, you
know, and then be able to walkthrough pieces of the coaching

(48:05):
that you've helped other peoplewith and they could access that
and be able to get theircoaching to, to whatever they
could get out of that.
Yeah, and then the second piecethat you talked about is really
and I really liked this becauseI think most of your listeners
are wanting to know one how tobe better physically, how to be

(48:25):
better emotionally, how to bebetter mentally, how to be
better professionally, right,how to do more with what they,
what they're currently workingon, and they're taking that
holistic approach and could cometo one place where you have a
myriad of guests that you canactually, and then they could
interact with that.
One of the things you and Italk about is for those groups,
like having a live Q&A.

(48:45):
So I'm here, I'm hosting, butyou can send questions in and
we'll all get those.
We'll do the best of yourability, in the time period
allotted, get to the questionsthat seem most pertinent or the
ones that most people are asking, and be able to even have them
in advance or live at that atthat point in time.

(49:06):
So I'm excited.
Those two formats are a lot ofwork, not easy to do, but I
think it's going to be veryimpactful and really take
everything to the next level.
And the other one that you andI've talked about and I didn't
hear you mention is reallystarting and thinking about the
groups of people that you havein the universe, kind of banding

(49:32):
them together.
It's what I'm excited about tohave other people that you can
host, so to speak, in amastermind I'm just using the
word mastermind, you're thinkingof other terms for it but
getting in a group of people whoare committed to each other,
where you're fostering thatrelationship and they're setting
goals and they're being brutal,that brutal honesty that you
had last fall, that group thatyou could reach out to you're

(49:55):
fostering that for the peoplethat I don't say you care the
most about, but the people whocare the most about themselves,
to say look, I want a team ofpeople that are the same playing
field as me.
Maybe I'm an entrepreneur or asolo practitioner of doing
something.
I'm kind of by myself and Idon't really have a group of
people to hold me accountablethat I can go to.

(50:15):
Yeah, and you're looking tofoster that.
I'm excited about that too,because I think you're going to
get a lot of people that arelistening to this one and say I
want that.
At least that's my instinct,and if it's not, I'll selfishly
tell you I want to be in it.

Speaker 3 (50:30):
So suck me up, you're going to be a guest too.
Well, that's the thing.
I was talking to a client thismorning from North Carolina, one
of my favorite clients, andhe's, just like many people,
very successful I meanfinancially successful,
professionally successful,personally becoming more
successful and kind of findingout that he's outgrowing his

(50:51):
current circle.
And so the idea is, you don'toutgrow a circle of people until
you find your next group ofpeople.
And so he, this particularclient, had asked me like two
weeks ago, at the same time,what would you say?
Brian is the number one impetusto success?
And I said it's who you marryand who you associate with it

(51:12):
every time.
It's who you associate with it,every time.
It's who you associate withyour partner in life to your
friends, to your you know, evenyour clients.
And because you, that's who youget, that's who feeds you, and
so and I can prove thatquantifiably because I've
tracked that in my own personallife um and yeah and so, but a
lot of people don't have that.

(51:33):
They don't have that, um, thatcircle within their, let's say,
their geographical community.
If you're in a small town or abig city but you have a group of
friends and you don't want toget rid of your friends, but you
do want to start putting otherpeople in there who are at the
level you want to go to.
And what I share with him todayis I said you can't necessarily
do that in your town.
You might be able to, but youdon't have to.
You can have a best friend whochallenges you.

(51:56):
You challenge him.
You love and respect each other, who might live across the
country, and I used you, dave,as an example.
18 years of this relationshipand this friendship.
We live thousands of milesapart from each other, but we
talk every week, we text backand forth every day.
We are there for each other, wechallenge each other and you
have been a major impetus to mygrowth.
Despite we don't go out forbeers, we don't bowl together or

(52:16):
play softball together in thesummertime, so it's like just a
couple.

Speaker 2 (52:20):
Just a couple weeks ago, you and I went on a team
speed.
You said I forgot how ugly youwere that's right.

Speaker 3 (52:27):
Yeah, we just started doing team calls um.
But and that's the thing I wantto bring those people together
and create a community forpeople who are like-minded,
successful-minded,performance-minded, who want to
take care of their body, theirmind, their finances, their
career, their soul, whatever itmight be, who just want to
improve, who want to throw theirhat over the wall.
That's really what it is.

Speaker 2 (52:49):
Yeah, two things I'd comment on that.
The first one I'd say is thelast thing you just said a
second ago.
If you've been successful andI'm speaking to people and this
will resonate to the ones thisimpacts you get to a point where
and I hate to say this, butit's true the group of friends

(53:10):
and associates you have willoutcast you or pull you back.
There's no maliciousness aboutit.
It's literally you're becomingsomething different than the
group that you were with.
That's just.
If you're going to besuccessful, that's going to
happen.
It doesn't matter what levelthat you're at.
When you get that next level,it'll happen again and again.
That's just.

(53:31):
That's just part of the processof being uberly successful.
Who's in the sphere with peoplelike I could name people.
Some of them are political hotrods right now, but lightning
rods right now, but you get to asmaller and smaller
stratosphere.
So part of your process is okay, let me build that.
Let's use, let's get rid ofgeography, let's get rid of who

(53:54):
you know.
News, let's get rid ofgeography, let's get rid of who
you know, and let's reshufflethe deck and let me put you in a
group where you can get thatchallenge and get some
like-mindedness.

Speaker 3 (54:03):
Well, you know, one of the things if I can say real
quickly is there was a termcalled junto.
I think it's J-U-N-T-O, thefounding fathers At least it was
Ben Franklin, I know he used todo this when they would get
together and discuss the futureof our nation, the forming of
our nation, they would gettogether at a pub and they would
drink beer and they would justdiscuss it.
It was more informal, it wasn'ta congressional meeting, it was

(54:27):
just them getting down andtalking about what might work,
what won't work, what they'restruggling with, what their
challenges are, whatopportunities and successes they
were experiencing.
And I just love that idea.
And I did it on a short.
I did it on a very small level,face-to-face, when I lived in
Grand Rapids, maybe 20 years ago, 25, 22 years ago, with a small

(54:48):
group of people.
For a while it just kind ofdisbanded.
I was going through a divorceand I was starting to raise my
Dawson on my own and but we atleast had the seeds of the idea
back then and then you kind ofpropagated that seed again,
rewatered it over the last fewweeks, as we've been talking
about this and it's got meexcited to, I see it as the
antidote for what a lot ofpeople need out there.

Speaker 2 (55:08):
Yeah, and.
And they will run a life cycle.
You're going to run a lifecycle with that group too.
Right?
The secret wisdom is in theform that I think that you're
trying to create is okay whenyou run this life cycle.
This group has run this lifecycle.
Do I need to put you in anothergroup, or have you fallen to
the side?
People are going to rise to thelevel of complexity, right,
peter, principle is still atwork, so maybe you don't go to

(55:31):
the next level.
But there's no, there's no shamein that.
Ed Milet said you know, we hada guest on one time that said if
you're happy with the waythings are right now, you've
achieved success.
It's those people that areunhappy with the way things are
that are still searching thatdarkness, that thing they're
afraid of, that impostersyndrome for some, or the fear

(55:53):
of failure, fear of success, orthat darkness that keeps
creeping up on them, that keepsdriving them to the next level
those people are going to.
They're still hungry, they havethat emptiness of I haven't
achieved yet.
But if you're happy and youlike your life and you're

(56:20):
content, high-five yourself,you've achieved what everybody
else that's on the journey issearching for.
Don't belittle that there's noshame in that.
Acknowledge that and be happywith that.

Speaker 3 (56:31):
The only thing I'd add to that and I agree with you
is that don't confuse happinesswith contentment, because a lot
of people are content in life,but are they really happy?
That's true, because I reallydon't.
You know, when you look at whatmakes people happy, there are
three things.
50% of your happiness isgenetic.
It's determined by your parentsand grandparents and you can't

(56:52):
do anything about it.
It's your DNA and you can't doanything about it.
It's your DNA.
10% of your happiness is all thestuff you have money, cars,
home, good looks, popularity,income.
All that together makes up 10%and you have influence over that
.
But you don't have controlbecause it can all be taken away
at any given time.
But one thing that there's 40%left of your happiness, which is

(57:15):
called intentional activities,and that's the one area you
control.
It's the only one of the threeyou can control, but it's a full
40% of your happiness, and thatis intentionally doing things
that challenge yourself of yourcomfort zone, meeting new people

(57:35):
, trying new things.
You know experimenting in life.
When you do that with theintention that you want to
become a better person foryourself and others.
That's where your happinesscomes from.
You know it's like you go forit.
You sit and watch Netflix andeat, drink beer and eat candy
all night.
You're content, but I'llguarantee you're not happy doing

(57:55):
that.
But if you got up and went fora two mile run or a five mile
run or a walk around the block.

Speaker 2 (58:00):
You're not going to be content, but you'll be happy.

Speaker 3 (58:02):
But you'll be happy Exactly, and that happiness
lasts forever.
You know it hits you right away, you feel good, but there is a
sense that the rest of your life, subconsciously, you use that
timeframe of your life to dosomething positive and
productive versus somethingthat's, you know, just watching
Netflix.
I'm not saying you shouldn'twatch Netflix and eat candy and
drink beer.
I'm just saying you know that'san example of contentment

(58:24):
versus happiness.

Speaker 2 (58:25):
Yeah, no, good, good separator there I give you, I
give the listeners three things.
Brian, I think you'll agreewith this, because you hit on
this a second ago.
Some of the most importantdecisions is who you marry, who
you hang out with, right?
Yeah, I had somebody give me apiece of of insight one time to
pass this along.
Um, and I think it's the fifthtime I pass it along, so I don't

(58:48):
have to, I don't have to saywho it was uh, scott lockney,
but, um, I know scott.
Yeah, no, uh, I can tell you.
I can tell you everything aboutyou and I can tell you where
you're going to be in five years.
I get three pieces ofinformation about you, the three
pieces of information.
I can tell you everything aboutyou and where you're going to

(59:08):
be five years from now.
If you show me your checkbook,your check register, so what you
spend your money on, if I cansee your calendar, what you
spend your money on, if I cansee your calendar, what you
spend your time on and I knowthe five people you spend the
most time with, if I have thosethree pieces of information, I
can tell you everything aboutyou and I can tell you where

(59:29):
you're going to be in five years.

Speaker 3 (59:32):
Scott's a wise man and that's a great piece of
information.

Speaker 2 (59:36):
And I.
So I'm challenging yourlisteners as you think about
Brian, expanding, what's comingup and whether you want to
participate.
Take a look at what you spendyour money on today.
How are you investing it in you?
More specifically, are you justspending it or is it an
investment Number two?

(59:58):
What's going on?
What do you?
How are you investing your time?
Are you learning something?
Are you challenging yourself?
Are you you know?
Did you look at your calendar?
One of the first things you do,or you did with me, was you
took a time audit and every 15minutes, I had to tell you what
I was doing and I turned thatinto you after two weeks and you
just said, okay, here's, here'swhere you can improve and

(01:00:20):
here's where you're doing reallywell.
So what do you spend your timeon?
And then write down not justwho you think your closest
friend is or is who your closestfriends are, but who do you
spend the most time with?
And that's why you know who youmarry is important, because
that person's in your ear everysingle day, or they should be
right so that I think that's whythat decision like you said a

(01:00:43):
second is the most important,one of the most important ones,
because that person has your ear.
They're going to affect how youthink and your day-to-day
activity, your emotions.
So that's a challenge.
And then, if you're missing ofthe five friends that you want
to spend time with, well, raiseyour hand with Brian, send an
email and say, hey, how do Ibecome part of this?

(01:01:04):
Send an email to b at bamboolab three, correct, brian?
Yep, that's it.
Yeah, the number three, not theword threecom.
And Brian, traditional spelling.
At bamboo lab three, the numberthreecom.

(01:01:24):
Yeah, um, hey, I want to be partof this.
I can be a speaker.
I would love it If you could.
Of this, I can be a speaker.
I would love it if you couldget this person on as a speaker.
I've read their book, or I knowother people like that, or I
know this person in thisindustry.
He has maybe hasn't been asfamous as somebody else, but
he's super knowledgeable.
Send all that to Brian.
I want to deluge Brian withenough information that he can

(01:01:47):
start to get really goodmaterial and elevate this.
And it's one of the times thatwe get to have our fingerprint
on the future.
We get to craft what we're apart of, and you're inviting
people to do that.

Speaker 3 (01:01:59):
Yeah and that's the exciting thing about this new
journey.
You look at again.
I've quoted the hero's journeyfrom Joseph Conrad already today
.
But you get to a point in life,if you're traveling down the
path of this, you're facingresistance and you're going on a
call to adventure.
You get to a point wherethere's a death and a rebirth
and a lot of people are soafraid of that moment where they

(01:02:21):
have to change Somethingcompletely changes in them and
the way they do things and theway they think or feel or act,
or the thing you know, theirbehavior.
But it's also it's a veryterrifying time.
It's a very exciting time andfor me to be in that place where
I had to kind of kill my oldthoughts to some degree of how I
did this, to now reborn, bereborn again with a new concept,
a new way of approaching andimpacting and empowering people,

(01:02:42):
and those first few people whocome aboard are going to be
they're helping create it, Imean.

Speaker 2 (01:02:48):
Yeah, we'll never be as smart as all the people we
surround ourselves with.

Speaker 3 (01:02:54):
No no.

Speaker 2 (01:02:55):
So it's.

Speaker 3 (01:02:56):
And that's a cool thing because I do this thing
called CLR.
I've been doing it for years.
It's a conscious livingreminder.
Dave and I track 33 things thatI need to do every week,
starting off with how many timesI contact my mother seven times
a week, my kids seven times aweek, jackie seven times a week.
12, reach out to 12 friendsevery week good quality friends,

(01:03:16):
how much protein, how muchwater, how many, how much times
I lift and extra.
You know all this stuff that Itrack, it's 33 different things
and I then I borrow I'm sorry, Iline chart it, bar chart it,
bar chart it.
Yeah, I bar chart it.
And so I can look and say, okay,when did I have good months
where I did most of these things?
I never get 33.

(01:03:37):
I think I've gotten it one time, but I get between 29 and 31
now.
But I was looking at my past, Iwas doing 12 to 16, 18.
On a good week I might get 20out of 33.
Literally, the month I metJackie literally you can see it
it went up February, march,april, may, june, now July are

(01:03:57):
all my best months ever ofgetting these other things done,
because when you surroundyourself with positivity and you
surround yourself with peoplewho love, understand, respect
and appreciate you and who willchallenge you, who will
celebrate with you, who willchallenge you, who will support
you.
That is the impetus toeverything else, and so I'm

(01:04:21):
going to do this longer and puttogether a great sampling of
data, but in my life anyway, Ican literally quantify the
differences, and that's justwith your romantic partner.
You could do the same thingwhen you meet new friends and
say did that change my livingstyle, or my improvements and

(01:04:42):
enhancements, so to speak.
So 100% true.

Speaker 2 (01:04:46):
Awesome, awesome, brian.
Well, I have just a couple morequestions for you, sir, and I
think I already know the answerto the next one.
What's the one thing that ifyou knew you couldn't fail,
would you start today?

Speaker 3 (01:05:02):
Well, it's the thing I've already started.
It's my, it's my book.
Well, it's the thing I'vealready started.
It's my book it is.
I will say this it's the bookand it's doing video podcasts
and putting videos out in anyform.
I've always avoided, say,microsoft Teams or Zoom calls
with clients.

(01:05:23):
I just started doing that inthe last month.
I love it.
Now we're going to be doingthese videos for the podcast and
doing live sessions.
With this mug club concept.
I'll be shooting private videosfor subscriptions, for people
to sign up and watch me.
They'll be provided with ashort form video on some success
or performance topic.
So those are there and thosewe're tackling now.

(01:05:45):
But the book is it?
I mean, I have been writingthis book for 15 years and it's
gone through phases.
There's something about sittingdown at my computer and
creating more content andputting this all together that I
just get lost in, and so thatis it, and so that's.
Another impetus for the nextsix months of this year is to
really get tackling on the book.
So when I get back to mymother's I'll have a.

(01:06:07):
It'll be part of my dailyroutine that I sit down.
I don't care if I just stare atmy computer for a set amount of
time, because I know that willbore me, but it's a there's a
set time where all distractionswill be off and the only thing
will be that will be on my mindwill be the book and I'll start
creating and I'll start takingnotes and I'll start coming up
with ideas.
So but that's it.
It's finished the book, get itpublished.

Speaker 2 (01:06:31):
I know you've been working on the book and I know
that you uh the my this shootstraight with you, brian, it'll
never be perfect.
So you just got to publish it,man, and I know you know that
too.
So that's been the one of thebarriers.
We kind of discussed that, umwell, what's next for you, sir?

Speaker 3 (01:06:58):
It's a, it's, it's, it's the book and the and this
next stage of connecting thepodcast with the, with the
coaching session, and kind ofhave a my uh, uh, um, uh.
What am I trying to say, Arel,version of the two together, by
doing the club, the private club, where we get a bunch of men
and women together, as well asthe private video, the
subscription videos?
Those are the two next, thoseare the three next big things

(01:07:19):
for me, because I look at Goahead?

Speaker 2 (01:07:21):
Can people sign up with a way to say hey, when you
get this launched, I want to be,I want to be part of the first
first peak is there?
You have a tracking mechanismfor that, or?

Speaker 3 (01:07:31):
I mean, just have to email me and I'll, I'll, I mean,
I'll, I'll keep, I'll keepaccount of everybody and their
contact information.
So, yeah, so if you email meand let me know, uh, for either
one of those, the or for both ofthose, the, you know the, we'll
call it the mug club for now,until a better name comes up.
If it does, where you are,together with a bunch of
like-minded people, live once amonth probably.
We're thinking, if you'reinterested in that, and or hey,

(01:07:53):
I want to subscribe to this dealwhere you're giving short-form
videos out only for subscribersand it's a very condensed, very
version of my coaching andpodcast together, like just
content.
Like here's a thing I learnedtoday, here's something that I
I'm hearing from my, from mysubscribers.
They want to learn about this.
Let's dig into it.
So if you're interested in that, just let me know.

(01:08:15):
I mean, and we'll, we'll puttogether a, a spreadsheet of
potential people who areinterested and then, when the
time it goes to becominglaunched, we'll let people know.
Here we're going live in threeweeks or whatever.

Speaker 2 (01:08:29):
Awesome.
And what question, Brian, did Inot ask that I should have
asked today?

Speaker 3 (01:08:39):
I think the one thing that I because I get this
question a lot is that what haveI learned over these first 149
episodes?
What have I learned that Ididn't know prior to doing the
podcast?
And there's kind of I say thesame things every time, I tell
everybody the same thing how.

(01:08:59):
One number one is how close weall are to other truly amazing
people who want to connect, whowant to share their story, want
to share their wisdom.
And we're right there.
I'm shocked that when I watchedOprah, I would see this

(01:09:20):
gentleman on Oprah eight or ninetimes as a subject matter
expert, and he's also acounselor and coach to
celebrities in hollywood.
And yet I can text him and hewill.
He will text back withinformation or advice for me.
That boggles my mind.
That like that's one connectionaway, you know and we're all

(01:09:40):
that.
And also the second thing Ilearned was how amazing
everybody truly is, not just theguests, because sometimes I've
just kind of randomly asked forpeople to come on the podcast
and I hate to admit that, butI'll go through Facebook
sometimes and say, hey, thatperson looks interesting, come
on the show and I'll vet themthrough a pre-interview.

(01:10:00):
But the instinct is, it's noteven instinct.
It's just the fact that everyperson, every listener right now
, has an amazing story.
They have amazing wisdom toshare.
They're all on that journey oflife that with that, they have

(01:10:21):
just amazing gift to offer otherpeople.
And then the third thing Ilearned is what we already
talked about is that you can'ttake success personally and
because you know when things areyou're doing something, you
can't get too caught up in it.
You have to surround yourselfwith people who will humble you,
will keep you, you know,challenge you, will support you

(01:10:41):
and celebrate with you, but willchallenge you to stay true to
who you are.
And then you kind of separateyourself.
The podcast is not Brian, thepodcast is the podcast, and I'm
deeply connected to it.
I'm deeply imprinted on it andit's imprinted on me.

(01:11:01):
But the success or failure, theone thing I've learned is don't
read comments.
So if somebody reaches out tome on social media, I don't read
the comments, um, I if I'm sureI'm missing opportunities to
coach people or speak indifferent for organizations, but
I don't read comments, um,because and I don't you know, if

(01:11:22):
you email me directly, I'mgoing to listen, I'm going to
read it it, um, but because Idon't want to take.
I don't want to hear the greatstuff, but I don't want to hear
the negative either, because Idon't want to.
I don't want that to change my,my perception of you know,
because there's a lot of,there's a lot of crackpots out
there and there's a lot of botsout there and I'm not not
interested in that well, I thinkother other people who do

(01:11:43):
podcasts or other other peopleare in a space where they can
get that live feedback.

Speaker 2 (01:11:47):
Uh, I've mentioned the same thing.
Like there's 10 positives andyou get the one negative and
that's the one you're focused on.
Yeah, like it's yeah.
So what's the point in that?
Right?

Speaker 3 (01:11:57):
if you come with a constructive criticism, say, hey
, I love the show, I would, butI don't like that.
I'm perfectly fine with that,that fact, I want that.
But if somebody's and that's aperson who's going to reach out
to me directly Everybody has myemail, so it's not like it's
private information.
But if somebody's justcommenting on a post after the
podcast is put up or something,I'm sorry but I'm not reading it

(01:12:20):
.

Speaker 2 (01:12:21):
Well, and I'm going to wrap up with a lesson that
you embody really and just toshare, napoleon hill had a
process of where he would readbiographies or read about other
famous people and then he wouldlike pose a question to these,

(01:12:43):
like abraham lincoln or georgewashington or socrates, and have
dialogues in his mind withthese people and solve problems
with that with them.
And, just as you know, it'sfascinating to think about
having the wisdom of.
You know some of the greatestminds of history because you
studied them, you read, you're abig, prolific reader, but you,

(01:13:03):
you've also embodied that withyour death.
But you, you've also embodiedthat with your death and you,
you, your dad, although leftwhen you were a young man, has
shaped your life, has still hada huge impact on you and if you
wouldn't mind, as we wrap thisup, just sharing that, uh, after
college, you were embarking onyour career and you stopped by

(01:13:27):
your dad's grave and you made apromise to him.
What was that promise, brian?

Speaker 3 (01:13:33):
Well, a couple of things.
Number one yeah, I've had twopeople who've impacted my life
and obviously, you know, notcoincidentally they're both my
parents my mother, who hasshaped me and raised me for the
past 58 years and is stillraising and shaping me to this
day, and my dad did it more inthe.
He did a lot in four and a halfyears with me and, yeah, you're

(01:13:53):
correct, but it wasn't actually.
It was actually two weeksbefore I was going to college.
So I was 18 years old and Idrove down with my pickup truck.
I remember I had a blue F-150pickup truck beat up and the
passenger door didn't even shut,so I had to have a bungee shut,
I had to have a bungee cord.

Speaker 2 (01:14:08):
Who didn't have that car?
Who didn't have?

Speaker 3 (01:14:10):
that truck.
The hubcaps were so rusty Ijust painted them white.
But yeah, and I stopped downand I remember standing at his
gravesite and it was a sunny dayand my dad has a really nice
plot where it looks over LakeMichigan or it looks over Lake
Huron, I'm sorry and theMackinac Bridge is right there,
so it's a very scenic plot.
And I was sitting and I wasstarting to cry.

(01:14:32):
Now I know I was not cryingbecause I missed my dad.
It had been 14 years, 13 and ahalf years actually, or so,
since he had passed away at thistime, but I was crying.
I was moving away for the firsttime, away from my mother, my
family, my friends, my hometown,the only home I'd ever lived in
.
I was going to college and Iremember verbatim what I said.
I said between my tears I said,dad, I don't know what I'm

(01:14:57):
going to do with my life, but Ipromise you I will change the
world.
And I said that.
And I don't even know wherethat came from, dave, it just
came and I just walked away,said that, and I don't even know
where that came from, dave, itjust came and I just walked away
and that was it.
I never really thought about ituntil after college, you know.
And then I went on to become,went into management at American
Express, and I remember walkingdown the hall one time, behind

(01:15:19):
I think, I had 29 or 30 advisorsfinancial advisors that I was
in charge of in my office.
I was 27, 26 years old, andthere were two or three of them
walking ahead of me.
They didn't know I was behindthem.
And another advisor, who wasnot in my group, was an older
senior advisor, was meeting,kind of met them in the hallway
as they passed and he saidwhat's going on?
Folks?
And they all sit in unison,changing the course of the world

(01:15:39):
.
And it hit me that I wasactually teaching them, not even
connecting that back to thecommitment I made to my father,
you know, 20 years prior, but Iwas or not 20 years, you know,
seven, eight years, six yearsprior, whatever it was.
I wasn't even connecting, butthat was what I was teaching and
we were using that slogan we'rechanging the course of the
world.
That was our motto for ourgroup, and so that was a

(01:16:02):
commitment that has stuck withme ever since.

Speaker 2 (01:16:04):
Once realized, you know, six years later, when I it
actually was, I was tellingpeople this I better go do it um
, and so that's been a majorfocus of mine well, and you,
you've transcended to it justpart of your dna now, and so I
can just, I can imagine thatyour dad in heaven is saying to

(01:16:28):
him, to, to you, to everybody.
One, he's very proud.
And number two, you kept thepromise, brian, and you're going
to continue to keep thatpromise.
So I thank you for everythingyou do in behalf of the bamboo
uh club and a gang gagglewhatever they call it the bamboo
stuff.

(01:16:48):
Thank you for what you do,thank you for the hard work,
thanks for taking the challengeof taking the podcast out and
now taking this to the nextlevel.
You're changing the world,you're shaping lives, you make
yourself available.
You're a good human being.
I just want to personally thankyou for being awesome.
So, with that behalf, everybodyhere, thank you, sir I

(01:17:12):
appreciate that and you're morethan welcome.

Speaker 3 (01:17:14):
It's been an honor and I want to thank you, dave.
Obviously you've been.
You're my pod father.
This was your idea, and thankyou for our friendship over the
last 18, 19 years.
You have no I.
I know how much I know.
You know how much I love you,because I say it all the time.

Speaker 2 (01:17:28):
Thanks, brother, love you too.

Speaker 3 (01:17:29):
I also want to thank my family.
I want to thank my kids, mygrands, my grandkids, my mom, my
friends, my clients.
I mean I have the best clientsin the world.
I really do.
I love them dearly.
I had an opportunity this weekto actually look at a client
during a Zoom call or MicrosoftTeams call.
I said look at me, look at aclient during a zoom call or
microsoft teams call.
I said look at me, look at myeyes.
And he looked at me and I saidI love you.
And he looked at me kind of fora second surprise, and he said

(01:17:51):
I love you too.
I said I wanted you to knowthat.
Um, I really and I thank you toall the guests out there that
have come on this show.
My gosh, what a group, amazingpeople, I mean and all the
listeners.
I mean this.
This is without you guys there,nothing.
And I also want to give a.
I'm going to thank people inadvance for those who come on
the next level of our show withthe Mug Club and the videos, for

(01:18:15):
those guests who come on thereand the subscribers who join.
Thank you in advance becausethis has been a fun ride over
the past 29 years.
I'm looking forward to the next29 years.

Speaker 2 (01:18:24):
Awesome, Thanks everybody.

Speaker 3 (01:18:26):
Thanks, brother, and thank you everybody.
See you all next week.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}EPISODE #150! Throw Your Hat Over The Wall: Overcoming Fear and Embracing Success

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EPISODE #150! Throw Your Hat Over The Wall: Overcoming Fear and Embracing Success

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