April 28, 2025 • 52 mins
What happens when you deliberately choose difficulty and discomfort? In this powerful reunion episode with Brian Mora, we explore how voluntary adversity shapes character, expands capabilities, and ultimately leads to greater fulfillment.
Since we last spoke two years ago, Brian has transformed his life through deliberate challenge. After taking on leadership of recruiting at Ameriprise Financial, he learned stand-up paddleboarding from scratch to complete the 79-mile Crossing for Cystic Fibrosis event from the Bahamas to Florida. Perhaps most significantly, he fulfilled his entrepreneurial dream by opening a Rumble Boxing franchise, stepping far outside his corporate comfort zone.
The conversation reveals practical wisdom for anyone seeking growth. Brian emphasizes starting with meaningful challenges, identifying potential obstacles, creating progress markers, and cultivating accountability partnerships. He shares how his paddleboard journey through shark-infested waters taught perseverance, while his boxing studio revealed striking differences between financial services and fitness industries—particularly regarding customer relationships and retention.
Most powerfully, Brian addresses the core barrier many face: the fear of being bad at something new. He advocates dual visualization—picturing both the rewards of persevering and the risks of inaction. This approach provides motivation through difficult moments and helps overcome the natural tendency to avoid discomfort.
Whether you're contemplating a major life change or simply seeking to build more discipline into your daily routine, this episode offers a blueprint for embracing discomfort as a path to growth. As Brian notes, "The key to a long life is continuing to challenge yourself"—wisdom backed by neuroscience and demonstrated through his remarkable journey.
Ready to step outside your comfort zone and discover what you're truly capable of? Listen, reflect, and take that first uncomfortable step toward meaningful growth.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello and welcome to the Bamboo Lab Podcast with your
host, peak Performance Coach,brian Bosley.
Are you stuck on the hamsterwheel of life, spinning and
spinning but not really movingforward?
Are you ready to jump off andsoar?
Are you finally ready to sculptyour life?
If so, you've landed in theright place.
(00:21):
This podcast is created andbroadcast just for you, all of
you strivers, thrivers andsurvivors out there.
If you'd like to learn moreabout Brian and the Bamboo Lab,
feel free to reach out toexplore your true peak level at
wwwbamboolab3.com.
Speaker 2 (00:41):
Hey everyone, welcome back to this week's show.
I want to start off by justsaying back in April 24th of
2023, so two years ago this weekI did an episode talking to one
of the coolest guys I've everhad a chance to talk to, man,
Brian Mora.
That episode shot to the top14% of all downloads on the 142
(01:06):
episodes we've done so far.
I think it's been so I had toget in touch with him and get
him back on the show.
So, without further ado, Brian,my friend, welcome back to the
Bamboo Lab podcast.
Speaker 3 (01:16):
Glad to be back.
Thanks for having me.
It was so much fun we decidedwe would do it again.
It's great to be back with youand your audience.
Speaker 2 (01:22):
I appreciate it.
Brother.
Now I know since we talked twoyears ago I know you have a hard
stop everybody.
So the couple things we'regoing to be shutting down within
an hour today.
Brian's got an importantmeeting to go to Number two I
have a little dog here.
He might do some barking.
So disregard little eight-poundCooper.
I got all the windows closed upand everything he can see out
can't really get distracted, buthe finds things to bark at
(01:45):
anyway.
Speaker 3 (01:45):
um, a lot has changed since I talked to you two years
ago on the show oh yeah, I mean, if uh, if you always do what
you always uh have always done,you always get what you've
always got.
So we all have to be changingand evolving.
I hope that's true of everybodylistening right.
Speaker 2 (02:00):
I hope it is.
If not, it's going to be by theend of this next 45 minutes for
sure.
So for the audience out there,you know the last few weeks
we've been talking a lot aboutpurpose and grit and voluntary
adversity.
We've had a couple of guests on.
Brian is the perfect example.
It exemplifies exactly thattopic of just discipline,
(02:21):
structure, doing difficultthings despite the fact that
sometimes your mind and bodydoes not want to do them.
So, brian, give a little updatefirst of all on where things
are for you in your life sincewe talked two years ago.
Speaker 3 (02:35):
Yeah, sure, happy to do it so well.
Let's see two years ago.
I guess we'll start on the workside.
I guess we'll start on the workside.
I've spent my entire career atyour predecessor firm, at
Ameriprise Financial, and I wasin a role leading an eight-state
region for the company at theend of last year.
So I did that work for four orfive years and at the end of
(02:57):
last year an incredibleopportunity came my way to take
a new role with the firm to leadall of recruiting for the
organization, and in my priorroles, recruiting was an
activity and maybe, to be moreprecise, especially for I know
you have so many people in youraudience that are outside of
financial services For purposesof recruiting.
(03:20):
What we're really talking aboutare experienced and established
financial advisors who work atother companies other than
Ameriprise, bringing theirclientele and their teams to
Ameriprise, and that's a reallycompetitive thing in the
industry.
Most firms are interested in anestablished advisor being
willing to leave their currentfirm and come to a new firm.
(03:43):
It's typically good people,good clients, assets, business,
and so it's a really, really,really hard thing in business.
It's really challenging.
It's also incredibly rewardingand so, right off the top
professionally, although I haddone some of that work in prior
roles.
I took a new opportunity in thefirm and for the last 100 days
(04:04):
or so I've been somewhat in mycomfort zone in a topic that I
know well, which is recruitingbut leading a whole team of new
people, learning new things bothabout the industry, speaking on
different venues and doingdifferent things.
So I've definitely pushed theenvelope professionally in the
last hundred days and last, uh,in the last hundred days.
(04:26):
Uh, and what's funny is I wasthinking about the uh, the story
, some of the stories that Itold, and I told a couple of
stories about endurance sportsand competing in Ironman two
years ago, and I've really sortof moved away from that uh, that
sport largely.
But I, um, I did completesomething we were talking about
two years ago, which is I wasjust geared up to to take on a
(04:48):
new physical challenge which Iwas learning the sport of stand
up paddle boarding toparticipate in a charity event
called the Crossing for CysticFibrosis.
This was a seventy nine milepaddle board from Bimini Island
in the Bahamas to the coast ofFlorida.
So we might get into all of it,but the gist of it is we pushed
(05:10):
off the coast of the Bahamas ona Saturday night at midnight
260 paddlers and on Sundayafternoon around four or five
o'clock we arrived on theFlorida coast of Lake Worth,
florida, after 14 or 16 hours atsea.
So I pushed myself physically.
And then maybe the last majorheadline is that I had always
(05:33):
had a dream of being a trueentrepreneur and owning my own
business, and I wanted to own abusiness in a space that I was
passionate about, which isfitness, and this month marks
one year since I opened afitness business called Rumble
Boxing, and Rumble Boxing it'sactually a national franchise.
There's about 100 RumbleBoxings across the United States
(05:54):
.
So just a plug for Rumble,depending on where you're
listening, google Rumble Boxingin your town or your city.
But I own the R rumble boxingin a community in South Florida
called Plantation and it's a.
It's a 60 minute fitness classwhere we help people get their
cardiovascular done by hitting aboxing bag, get their
frustration and their stress outhitting a boxing bag, and then
(06:15):
we we do some weight trainingand weightlifting and so I'm
learning all.
For anybody out there listeningwho's an entrepreneur that's
been in business for themselves.
For anybody out there listeningwho's an entrepreneur that's
been in business for themselves.
My, my tip of the cap goes toyou because it's been.
It has definitely been achallenge.
It's been a lot of fun, it'sbeen very rewarding and I've
(06:36):
learned a lot.
So those are three.
I guess that's two years, threenew things, three new ways to
push myself into some voluntaryadversity.
Speaker 2 (06:42):
Wow.
Well, it's interesting.
I think the last time we talkedwell, the last time we we
talked in the podcast you hadn'teven bought your paddleboard
yet, or you just had your, or Idon't think you're.
Maybe you hadn't paddleboardedyet, but I knew you were yeah, I
think.
Speaker 3 (06:56):
I think I probably was like waiting for it to come
in, the guy who convinced me todo it.
I said his name is Jimim.
I said jim, I don't knowanything about paddleboarding.
And he goes that's okay, you'llfigure it out.
And I agreed with his statement.
So I went home and bought apaddleboard after we uh, we
finished the conversation hey,can I ask you a question on that
, just out of curiosity?
Speaker 2 (07:13):
were there any encounters with sharks?
Speaker 3 (07:16):
so it's funny.
It's funny you say this.
So, um, the and some may evenremember seeing it it didn't
happen to our group of paddlerswith our boat, but it was a
story that quite literally gotme For this, being a relatively
small event 260 paddlers, reallysort of only known to the South
Florida community, tmz andNational News, cbs, abc ran a
(07:42):
story the week after the event,because what happened is so.
The structure of this event iseach paddler is assigned to a
safety boat, like a real boat.
That's basically your GPS,right.
So when we push off the Bahamas, I'm paddling directly behind
the boat that I'm connected toand the rest of the paddlers
that are in my group are doingthe same thing.
(08:03):
And there's people on the boat,there's volunteers, there's a
boat captain, so there's a bunchof people on each boat that are
not doing any paddling.
They're just there to help thepaddlers get across the ocean.
And so one of the boats, uh, itspotted a shark right behind
one of the paddlers, and so thevideo that got picked up by like
tmz and abc cetera was like thehome video shot on someone's
(08:27):
cell phone of somebody on theboat saying I don't know the
person who was on the board.
But they said, hey, brian,we're going to need you to come
over to the boat, but just comeover, nice and calm and nice and
steady.
And so the paddler, literallylike, paddles over to the boat
and gets off the paddleboardonto the boat and it was a shark
swimming circles all aroundthem and gets off the
paddleboard onto the boat and itwas a shark swimming circles
all around them.
(08:48):
But me personally I saw we werein the Bahamas for a few days
before the event launched and wewent out on the paddleboard
every day just around Dimini andin the ocean there and it's
super, super, super clear.
I saw some bull sharks kind ofswim by me and swim below me.
But once we got going with theevent, you know, from Saturday
night, which you know, the firstsix hours was in the pitch
black.
We left at midnight, so we'rein the dark.
But you know, from fromSaturday night to Sunday
(09:10):
afternoon, uh, I really neversaw any animal life.
We didn't see dolphins, turtles, it was in that regard, the
event was spectacular.
But in relation to sea life, wedidn't, uh, we didn't see
anything.
Speaker 2 (09:21):
I tell you that'd be the only thing on my mind would
be sharks.
Speaker 3 (09:24):
Well, somebody asked like hey, how'd you feel?
I don't know.
The best question I got askedwas did did you fall in at all,
meaning like, of course you'rein the middle of the ocean?
Did you fall in and were youworried?
Your board as a water burpee.
Everybody who's worked out hasdone a burpee.
(09:48):
Like on dry land A water burpeeis.
You're in the water and you'vegot to hoist yourself back up
with your arms onto the boardand the first time you do it, no
big deal.
On your 50th water burpee itgets pretty exhausting.
Speaker 2 (10:02):
You've run the Boston Marathon, new York City
Marathon, you've run somemarathons.
I think you probably can handleit.
Yeah, we're okay.
Well, that's the interestingthing.
That's exactly why I wanted totalk to you today, because when
we talked two years ago and, ofcourse, you and I have known
each other for a while and wehave a lot of mutual connections
, so your name gets popped upand brought up in many
conversations that I have you,many conversations that I have
(10:27):
you were at a point then mid-40s, you know where you had a lot
of good shit happening in yourlife.
You had a lot of great thingsgoing on professionally,
personally.
The boys are getting older,you're coaching their teams but
yet you decided to kind of startdoing some things that are
outside of your current wheel,or your, at least at that time,
your previous wheel.
Well, that's exactly what theconversation of voluntary
adversity wraps itself around.
I do have a question for you,because I know enough about your
(10:49):
past.
Now you've got this massiverole at Ameriprise head of
experience recruiting.
I mean, that's a big role, andI like to use this word loosely
because I think the word pridehas had a lot of negative
connotations, like you knowarrogance or lack of humility.
I'm talking about the kind ofpride that you share, that we've
talked about in the past, thatwhere you just you're proud of
something you've done, or you'reproud of the role model you've
(11:12):
become, or proud of overcoming afear or a past challenge.
What do you say is probably oneof the most proud, the most
pride you have felt about thisnew position at Ameriprise, the
most pride?
Speaker 3 (11:24):
you have felt about this new position at Ameriprise.
That's a really good question,I think, if I'm being really
honest about something personalor maybe selfish isn't the right
word but something just to me.
I have a lot of pride in thatit is a really coveted role at a
really coveted organization andit was a really competitive
(11:47):
interview process and selectionprocess.
I interviewed with eightdifferent people over an eight
or nine week period of time, soI feel really proud that I've
been for the people who were inthe decision making seat to make
the selection.
I do feel personally very proudthat I've been entrusted with
um with the responsibility tolead the team.
(12:08):
But, uh, beyond me, I thinkwhat I feel and it's only been a
hundred days but what I feelmost proud of is the, the
receptivity that uh, that thatthe team has embraced me with um
, the, the individual that Itook over for um had a long
tenure in that position and waswas really well-liked.
(12:31):
It's easy as a leader to step inIf everybody's like ding dong,
the witch is dead.
Thank God that person's gone.
You know that should havehappened 25 years sooner and
everybody hates him or her.
Uh, that that wasn't thescenario.
The person was well-liked andwell-respected and did a lot of
good in their time.
In the role that I, by the way,I personally benefited from, I
(12:53):
was the benefactor of some ofthat individual's work, and so
in that case, when you're takingover, there's the risk that
people's initial response is, oh, we don't like this change
because nobody likes change,right, and uh, so I I'm really
proud of the, the, the receptionof the team, and then the last
(13:13):
thing is I'm I'm incrediblyimpressed by the team.
Um, that's the other thing Iwould tell you is I knew a lot
of the people.
Just, you know, from a distance, or our paths crossed on
certain work projects.
Now, having a chance to workwith the group more closely, I'm
really, really, reallyimpressed with the work that
they do and what they produceand what they, what they put out
(13:33):
, and I'm even more proud to beleading them now that I actually
see them and have seen them inaction.
Speaker 2 (13:38):
Well, they're in good hands.
I was really impressed by theinterview I watched with you
with is it Frank LaRosa?
Speaker 3 (13:49):
Yeah, Frank runs a consulting firm for advisors in
the industry.
Speaker 2 (13:53):
Yeah, that was a great show.
I listened to it and I washiking on Saturday morning, but
I watched it again this morning.
I had a 45-minute break betweencoaching sessions, so I grabbed
an orange and a banana and Isat and watched it.
Speaker 3 (14:04):
Brian, we've got to get you some better music for
your hiking session thanlistening to me on a podcast.
Speaker 2 (14:09):
Well, I thought it would be inspiring, and it was.
Speaker 3 (14:13):
I appreciate it.
That's nice to know.
Speaker 2 (14:14):
I don't normally listen to you when I'm hiking.
Trust me, brian, you competethere with Joe Rogan.
I listen to Rogan a lot, orHuberman Lab a lot, so you were
right there with him.
Speaker 3 (14:25):
So it's funny, right?
So you bring up Huberman Laband and and I I want the group
to know that that is that is oneof the biggest that there was.
There was an episode I thinkyou and I might've talked about
this once in a past conversationthere was an episode on the
Huberman lab where they werewalking through the science of
what happens to your brain and,more importantly, what happens
(14:45):
to your, your longevity of lifewhen you don't do anything new
that causes you to get out ofyour comfort zone, and what
happens to your brain and thenyour life longevity when you do
new things.
And so it's not that I pushmyself or challenge myself
because I'm.
I'm just saying I want to livea long time, but it's a constant
(15:06):
reminder that you do have to dohard things and you do have to
push yourself and that,literally, the key to a long
life is continuing to challengeyourself and attempt new things,
and they don't always have tobe like enormous things.
They don't have to be oh, I'mgoing to learn to paddleboard
and go across the ocean.
They could be really, you know,basic things.
(15:26):
They could be.
For someone that's not, which isme, by the way, I'm not very
handy.
It could be more basic that,like, instead of calling
somebody to do some project, Iwatch YouTube and I at least
make an attempt at it, even if Ican't fix the thing or do the
thing.
Watching YouTube andchallenging myself to do
something handy when I'm reallynot handy at all that's a basic
example of what the Huberman labdata would say is that you're
(15:48):
pushing yourself to do somethings that don't have to be
extraordinarily hard.
They just have to be new andoutside of your norm of what
your brain can do.
Like I can drive home from theoffice without thinking about
the directions.
That's an easy example forpeople to know.
You're not challenging yourbrain in any way when you brush
your teeth in the morning or youdrive home from the office.
Speaker 2 (16:08):
So what would you say ?
I'm a listener out there andI've heard Brian me, brian
Bosley talk about voluntaryadversity now for three or four
episodes and I don't really knowwhat to do.
I get the concept of pushingmyself, stretching my comfort
zone, trying something new.
You know, what would you say isa good place for someone to
start, brian?
Speaker 3 (16:28):
I would say a good place to start is to write down.
You could start with a piece ofpaper or your notes section of
your phone and start with a goodbrainstorm of if it were super
easy and there were no barrierto entry meaning there was no
time, I had to invest, no money,I had to invest, no sacrifice,
(16:49):
I had to make, what would besome things I would have or I
would do if there were nobarriers to it.
Right, you know, you and I talka lot about the physical stuff.
There's a whole lot of peoplethat might really be interested
in the achievement.
Yesterday was the BostonMarathon, which I ran 10 years
ago or 15 years ago.
There might be a lot of peoplethat are interested in the
achievement of.
(17:10):
I'd really like to know whatthat feels like to cross the
finish line of a marathon.
Okay, put it on the list.
Don't let it.
Don't let the excuses get inthe way yet.
Don't start with.
Well, I'm I hate running and Ihave bad knees and I'm not very
good at it, and the last time Itried I couldn't even get around
the block before I stoppedwalking.
Don't let the the either thefacts of what caused you to fail
(17:31):
before with something, or yourbeliefs about what might lead
you to fail with something, getin the way right now.
It might be for somebody that'salways struggled to make good
financial decisions.
I want to just be a little bitbetter with money, or I want to.
I want to learn to cook.
You know, I, instead of alwaysordering out, I'd like to
actually learn how to go to thegrocery store and shop, put it
on the list, even if you thinkthe monetary cost is really high
(17:54):
, or the sacrifice is reallyhigh, or the discipline is
really high, or you were toldyou couldn't do it or you failed
at it before, and then justland on one of them.
But then you have to build aplan and examine what would be
the reasons that you could fail.
So a simple example on thephysical side, like the physical
(18:14):
fitness side, is you have tomake sure you carve out time,
and that's an obvious one, butcarve out time that won't get
eaten up by anything else.
So for me, the discipline thatI had to build on physical
fitness was the discipline ofsetting the alarm early in the
morning and getting comfortablefor the first five or 10 minutes
.
A lot of people like oh, youmust just love waking up.
(18:35):
No, the first five to 10minutes of the day, I really
don't like the alarm.
The alarm goes off and I don'tjump out of bed with this energy
.
You hear on my voice and go.
It's another great day to workout at four, 30 or five o'clock
in the morning.
I don't do that.
I hate the first five minutesof the day.
But you build a process and atime and a discipline that
(18:57):
allows you to not get in the way.
It requires good calendarprocessing and good calendar
management to set time aside forthings, to not let the time get
in the way.
And there's other things thatmight be on someone's list that
might have other obstaclesbesides time.
There could be monetaryroadblocks or other types of
roadblocks.
But I think the most importantthing is to actually brainstorm
(19:18):
a list of things and not let theexcuses be an inhibitor at
first and then commit to justone thing, but also identify
proactively what could be thereasons that could get in the
way of this and then begin towork through what those would be
.
It's always important, too, topotentially have an
accountability partner to sharewith someone else.
This is an important thing forme to achieve or for me to
(19:41):
accomplish, and it will requiresome level of sacrifice here or
there.
What are going to be thesacrifices to your otherwise
normal routine and who can helpyou with those things?
Do you have somebodycheerleading you on and
advocating for you, versuscomplaining at you, that you're
spending more time doingsomething else?
Those couple, couple things Ithink about.
Speaker 2 (19:59):
I'm really happy you put up there list the things
that could potentially, you know, hinder you from hitting that
or doing those things, because Ithink one of the things, brian,
I see in goals settingprocesses that I started it was
my problem.
I know for years List my goals,I put down what I need to do, I
do a tracking system, I have anA team or an accountability
(20:20):
team.
But it wasn't until about 70years ago I started realizing
wait a minute, why do I do thisevery year and I almost never
hit the exact goal I want?
And then I realized it'sbecause I don't put down the
reasons why I might not.
And I call those traps.
You know, if you and I arehiking in the woods, we got a 12
mile hike today and we knowthere are 10 or 15 bear traps
(20:41):
buried in the leaves on our path.
I want to know where the hellthose traps are and I want to
know, I want to be able torecognize the signs of those
traps.
If I step in one, I want toknow how to get out of it right
away.
And I think we have a lot ofthese emotional, mental,
physical traps that are in frontof us towards something that
we're trying to accomplish, andif we don't recognize those that
(21:01):
those could pop up, thenthere's a really good likelihood
that we're going to get stuckin one.
Speaker 3 (21:06):
And, in addition, I think a lot of people in life
would rather either attempt notto start or they would rather
fail quietly versus ask for helpand say this would be important
to me, but I don't believe thatI could do it.
Not to continue to stick on thephysical fitness part, but I
will tell you the two biggestphysical fitness journeys I've
been on is, you know, we talkeda lot on the previous episode,
(21:29):
so we won't talk a ton aboutIronman today, but I bring it
back up only to tell you that,uh, I had two friends uh able to
go all the way to the Ironmanlevel, but I just don't think
(21:52):
it's possible for my body liketo bike that far and to run that
far after swimming that far.
And they didn't just say, ohyeah, you can do it, and give me
like a word of encouragement.
They said, uh, we're all goingto sign up together and we'll do
the training with you.
So you know that I mean they.
I guess the point of that isit's less even about.
That's not a story ofaccountability, that's a story
(22:12):
of partnership, where sometimesto do something really big, you
have to be willing to say OK,I'm not going to attempt it by
myself, where, if it gets harder, it gets tough.
I lose doubt in myself and I'lljust give up.
You might have to do it withsomebody else.
And the paddleboard example isthe same way.
So, besides my friend Jimgiving me some encouragement the
first several times on theboard, I went with him and I
(22:34):
went with a couple of other guysthat we were going to go to the
Bahamas with, and they gave metips and techniques on how to
paddle and how to get mytechnique together.
And so I think I think theunderlying example there is to
to be more willing to acceptsome help, more brave and
courageous to articulate andcommunicate your doubt.
I think that does make youcourageous to actually it
(22:57):
doesn't make you a chicken, itmakes you courageous to say man,
this would be really important,I'd love to do this, but I
don't think I can do it.
There's courage in that,actually, because if you then
accept help, if somebody iswilling to say no, no, no, you
can get your financial house inorder, you can drink a little
bit less, you could cook food athome, you could run a marathon.
I'll do it with you.
(23:17):
That's what real bravery lookslike is accepting some help and
getting on the path to do itwith somebody.
Speaker 2 (23:22):
And that's hard for a lot of people to do ask for
help.
Well, I think, once asking forhelp for a lot of people is a
sign of vulnerability, it'sweakness, but really what it is,
it's vulnerability, andvulnerability is strength and
that's courage.
But also, I think once you askfor that help, now you're
committed, you're dialed in.
It's like you got somebodywho's training with you.
It's like there's no backingout now, because now you have to
let your buddy off or let yourbuddy down, not just yourself.
(23:44):
What do you think the value is,brian, in somebody who's right
now struggling with the basicsof this voluntary adversity?
I'm a firm believer that.
I tell everybody the firstthing you can do, if nothing
else that day for the next monthjust get up when your alarm
(24:04):
goes off, don't hit the snoozebutton.
That's one small thing you cando.
And then build from there.
Then maybe get up and go for amile walk, you know, build that
up to two or three, then maybe arun.
I mean slowly build up your,your um, your slowly stretch
your comfort zone, basically tothe point where your comfort
zone is now accepted asself-evident, as a much larger
(24:27):
comfort zone.
Do you think there's value instarting small?
Speaker 3 (24:31):
I think that's actually proven right.
No one, regardless of whattopic we're talking about it can
be, you know, accomplishinggoals in business.
It can be the physical fitnessstuff we're talking about.
Very rarely do people go fromstandstill to driving 60 miles
an hour, even if some of thefastest cars advertise
themselves as zero to 60 in 2.3seconds.
(24:53):
That's not what the average cardoes.
Right, that's not theperformance of the average car.
You're passing on the highwayand that's probably when we
start to think about the priorquestion that you asked and said
.
You know what would be the waysthat someone should get started
.
I started I gave a couple ofpoints that I think are helpful
around brainstorming all thepotential things that would
(25:13):
matter to you and then selectingone um and and uh, identifying
the places that could go off offtrack.
I think another really helpfultip in that entire process is
build some mile markers foryourself.
You know there's a reason whyin the 26 mile marathon journey
they have a huge sign at mileone, two, three, four, five.
They don't just have one signat the end that says 26.
(25:35):
They're letting you know everymile along the way you've ticked
one off and you've accomplishedit.
The same is true.
I mean, in business we havemonthly reports and quarterly
reports and semi annualcheck-ins.
A year is a really long time.
Imagine my leader gave me mygoals for the year and said I'll
talk to you on December 31stand we'll have a conversation.
Right, that's not leadership,that's just.
(25:56):
You know, that's abandonment.
Actually, he gave me my goalson January 1 and didn't talk to
me for the next 365 days.
So we wouldn't do that to ourkids, we shouldn't do it to our
employees and we shouldn't do itfor ourselves and the goals we
set employees and we shouldn'tdo it for ourselves and the
goals we set.
Speaker 2 (26:14):
Well, it'd be like watching a basketball game the
NBA finals and all of a suddenthe scoreboard shuts down.
You don't even know what, howmuch time is left.
You know what the score is.
Is anybody in foul trouble?
We wouldn't know any of thatdata.
It would just be we're justwatching 10 men fight over a
rubber ball to put in an ironhoop.
It would lose interest becausethere's no.
You just have no concept of the, of the of.
You know how far we've gone,what we don't, who's behind,
(26:35):
who's ahead.
So I think we have to do thatmore in our personal lives as
well.
I am curious about, um you,something you told me when we
talked last week, and it wassomething about we have to be
okay with sucking at somethingat first and not being good at
it, and I think that's a problem.
It's been a problem for me allmy life.
(26:56):
You know we talk aboutvoluntary adversity and I'm
trying to talk to my clientsabout this.
I've been doing shows.
I've got guests like you ontalking about it myself.
Right now, under this fear thatI have of starting podcasts by
doing podcasts on YouTube and inprivate or not private, and
(27:16):
doing professional videos, aswell as doing videos on TikTok,
which are two things.
Three things I'll be doing thisyear is TikTok.
I'll have a TikTok channel, apodcast channel or a YouTube
podcast channel and a YouTubevideo channel.
I've been pushed and pushed andpushed by people to do this and
finally, two weeks ago, I'mgoing to do it and I find this
fear, my comfort zone is justscreaming back away, back away,
(27:40):
back away, and I'm thinking thisis exactly what I coach and
that's a pretty benign thing todo, brian, to do a podcast on
YouTube or put videos on TikTok,that's not a real
life-threatening challenge.
But I feel now what people feel, even with getting up when
their alarm goes off.
If we're not used to it andwe're not good at it, we're
(28:00):
going to avoid it, naturally.
So what's a good piece ofadvice for somebody who says I
don't really want to do thisright now because I don't want
to try this, because I'm reallybad at it and other people are
really good at it?
Speaker 3 (28:11):
So it's funny you say this because my older son is a
bit so.
My boys are 11 and 8, grayson'smy oldest and he's a bit like
that.
He's really really good at somethings, but he doesn't like to
try as many new things as maybethe average kid or the average
person.
And I made this sort of offhandcomment to my mom at some point
(28:35):
about it and she goes, yeah,he's just like his dad.
She didn't say he's just likehis dad, period.
She goes, yeah, he's just likehis dad.
At that age and I said, really,because I look myself in the
mirror and I'm like, oh, I loveto try new things that are
really hard and and achieve andblah, blah, blah, blah, blah,
like that's, that's the moviethat's playing in my mind about
myself.
And she was, you know, she'sknown me my whole life,
(28:58):
obviously and she was remindingme that when I was 10 or 11 or
12, I didn't want to do anythingthat I wasn't sure I was going
to be good at, and if I wasn'tgood at it right away, I didn't
really have any interest in it.
So I think I share that quickstory because I do actually
think that the version of myselfthat I believe I am, I believe
I'm pretty close to that today,that I'm willing to try a lot of
(29:19):
stuff that I'm not good at, andI'm going to give two tips
about how to think about that.
But the reason I share all theway back to my, my childhood is
because it teaches my, itteaches me for my son and it
teaches your audience that, uh,you can actually overcome that,
that you can, you can change inthat aspect.
And I think I think, for peopleto be pushed into, you know,
(29:42):
push themselves, or be pushedinto trying new things that get
way outside their comfort zone,they have to do an exercise on
two ends of the barbell.
And so I'm going to ask I'mgoing to ask this to you, brian
the same way, you're choosing toget into TikTok and YouTube
videos, although it's superuncomfortable for you and that's
okay at vulnerable moment foryou to, for you to admit it,
(30:03):
have you envisioned what it willfeel like and what it will mean
for for your, your listeners,for your business, et cetera?
Do you have a vision for whatit will mean for your listeners,
for your business, et cetera?
Do you have a vision for whatit's going to look like when you
are comfortable with it?
Like are you going to feelreally great and really proud?
Are you going to be thankfulthat you went through the
discomfort, because it'll helpbring the entire experience of
listening to the Bamboo Labright?
(30:24):
I'll be able to see you onscreen, people will be able to
see me, they'll hear and seeyour face when you want to make
some quick comments or somequick video content.
Have you envisioned a positiveoutcome for yourself?
And then I have a secondquestion in a minute after you
answer that.
Speaker 2 (30:40):
Okay, that's a really good question, because I've
never thought about that.
So my honest answer is I havenot thought about the benefit to
the audience.
I haven't.
I have thought strictly aboutthe fact that I will feel better
if I did something that I amafraid to do.
Speaker 3 (30:54):
So now here's the second question.
That's really really, reallyhard hitting.
Have you thought about the riskif you don't do it?
No, I listen to things when Irun.
(31:23):
I listen to things when I drive, when I'm not in a capacity to
be able to see anything, butthere's things that I watch too,
and so what I think to myselfis, whenever I'm trying to push
for something, I ask myself,especially in business, if I'm
going to push myself outside thecomfort center.
I'm going to push my teampositive.
(31:48):
That will come from this hardexperience, but I'm also asking
myself what's the opportunity,cost and the risk of not doing
this?
And what is it really?
The technology Anytime you'rethinking about tech, the risk is
usually that you get leftbehind or you become irrelevant,
or somebody takes your businessor moves in on your market
share, and so those are the twotips that I would offer is that
you have to have a reallypowerful visualization and a you
know, and for me, the to have areally powerful visualization
(32:09):
and a you know, and for me, theall the physical stuff we talk
about.
I just like the, the feelingthat I pushed myself really hard
and I achieved the outcome, sothat one's really easy, like I
can picture myself.
You know that at the beginning,the reason I said yes to the
paddleboard, I visualized allthe way on the other side of it.
I can tell you I didn'tvisualize.
Oh, I'm going to love all thetraining.
I can't wait to load thepaddleboard on top of my car,
cause I don't live on the ocean.
I don't just get to drop thepaddleboard off my deck into the
(32:31):
ocean.
Oh, I can't wait to load thisthing on top of my car and drive
you know 20 minutes to get inthe ocean and put the
paddleboard in and do hours oftraining.
I'd be lying to your audienceif I told you that I was pumped
and excited about that.
But but I was excited about theidea of you know, on that
Sunday at four or five o'clock,I'm going to, I'm going to come
(32:52):
upon the beach after doing allthat paddling and I'm going to
grab the big, the big hammerthat they have and I'm going to
ring the bell and somebody'sgoing to put a uh, a metal
around my neck and I'm going toknow that I raised 7,500 bucks
personally for cystic fibrosis.
That that's the visualizationthat you have to just keep
coming back to to get youthrough the hard stuff.
There was no risk for me in thatone right.
(33:12):
I didn't have to worry aboutthe opportunity cost or the risk
of not doing something physical, but in business I do all the
time.
What's the risk of me notmaking?
You know I own a small businessnow.
You know it costs money tomarket.
I got to write a check everymonth to do Facebook and
Instagram ads.
What's the risk if I say, letme save the money that month?
Well, the risk is I don't haveenough people coming in to keep
(33:33):
the lights on Right.
So there's, there's decisionsall the time around.
That risk and reward.
Speaker 2 (33:38):
Well, that last question got me because I
haven't thought about that and Iand I haven't considered the
risk of my business, myreputation, my platform and
really the risk to the audience,because I'm a firm believer
that, if I look at it this way,this is a podcast.
All I do is ask questions and Igive a venue for my guests to
(33:59):
answer.
The guests do all the work andI think to myself I took a
three-month hiatus frompodcasting last fall, brian,
because we got to the top 10% ofall podcasts in the world.
I got really I call it gross.
I had a gross feeling because Iwas always checking numbers and
stats and data and how manycountries and cities we were in
and it got to the point where Ilost interest in the podcast.
(34:20):
I was doing it for the wrongreasons and so I took two and a
half three months.
I didn't do any podcasts.
I made the announcement I wasgoing to take some time off
until I could feel like I kindof got there.
I got back to my originalreason for doing it, but about a
month and a half into it Istarted getting worried a little
bit about my platform.
But mostly my best friend, todd, asked me one of my best
(34:40):
friends.
He said what about all thepeople who are waiting to hear
from your guests, waiting tohear their stories and their
words of wisdom, and the peoplethat you would have reached in
these past two months, that areout there looking for hope and
your platform's not there togive it to them?
And that hit me Like okay, nowI get it.
There are people who arewaiting to hear and I think
(35:03):
there's a better venue than justdoing this over the audio.
There's better ways to do this.
Speaker 3 (35:09):
So thank you for that question and, by the way, a
podcast itself is great.
You don't need my advice onthis.
It can be great to to justlisten to.
But the the the mixed mediausage of having YouTube for
certain things, for having a,you know, a 90 second Tik TOK
for certain things.
I don't 90-second TikTok forcertain things.
I'm not on TikTok, I don't evenknow how long those are.
(35:30):
A 30-second TikTok for certainthings.
It can just help you expandyour audience and get that
message to more people.
So it's more of like hey,what's the opportunity?
Not that I'll lose my podcastaudience.
What's the opportunity to reachmore people, to expand more
people, to do more good in theworld, right?
Speaker 2 (35:52):
That could be the powerful vision that you needed.
So I think that's cool man,that's awesome.
Speaker 1 (35:54):
I knew I had you.
I knew I called you to comeback on it's all rational
self-interest for me.
Speaker 2 (35:56):
I'm looking for ideas and motivation.
The problem with me, Brian, isI'm a lone wolf guy.
Despite the fact that peoplethink I'm an extrovert, I'm not.
I get a lot of wisdom from my.
I have many great friends whoare in the industry, financial
industry and other industriesthat are like-minded.
I consider you one of thoseguys.
I've got amazing clients that Iget to speak to every day
(36:21):
family friends, and then I'vegot my podcast guests that come
on.
That I learned from, but otherthan that I'm not.
I like to speak in public.
I'm just not one for likevideos and, and so this is a
really good test for me to youknow, put my metal, my money,
where my mouth is, and so Iappreciate you kind of giving me
a little push there.
I got a question for you, Causethis goes back to that question
(36:41):
of trying things that you'renot good at.
You're now the head ofexperience recruiting at one of
the largest companies in theworld.
I believe that and I don't knowthis for a fact, but I've known
you long enough you weren'talways a great recruiter.
That's true.
Speaker 3 (37:01):
Let's talk about how you got to not the best
recruiter to leading recruiting.
Yeah, it's funny, there was a.
There was a job that I pursuedinside the company 16 years ago
that I that I didn't get and inwhich is fine.
And in the decline conversation, the person who was hiring for
the role was very complimentary,you know, gave kind of that
(37:24):
balanced feedback that you letyou try to give people is.
You know, you've got a lot ofstrengths and here's a lot of
things that would make you agreat fit and believe in you for
the future.
But, um, you, you just haven'tinvested the right amount of
time and haven't demonstratedthe track record that I would
need in in recruiting.
And that was the first of all.
(37:44):
It was incredibly helpfulfeedback and a dose of reality
for me.
It was hard for me to accept.
I look back and you know, 16years ago it was hard for me to
accept back then because I thinkI had a bit of a disconnect
between what I believed my skillto be versus what I had
demonstrated on paper as far asa track record, versus what I
(38:04):
had demonstrated on paper as faras a track record.
And it's really funny that thatin and of itself, is a lesson
around staying extremelygrounded in self-awareness.
By the way, the outcome of thatis, I would say that the person
who decided not to hire me andgave me that feedback they were
correct, by the way, it wasn'tlike, oh, it turns out that I
was the one who was right andyou know, uh, silly them.
(38:30):
I'm over here now as the headof recruiting and I really, I
really showed them I it's not.
That's not the case at all.
I think that they were correctin their decision, but the the
the reason I'm pointing out howI felt about it at the time is I
had a much, a much more.
I had a much stronger belief inmy ability to do it than what I
(38:51):
had actually proven I could do.
And so there was a disconnectthere.
My self-awareness, myconfidence in myself, was great.
My self-awareness about myactual result wasn't that great.
But now you get a window into alittle bit about who I am,
because I said, okay, therethere's something that's a
disappointment, some rejection,some adversity, and you can do
(39:15):
two things with that right.
You can either accept it andthen you can let it become a
life or career limiter.
I just made a decision that Iwas going to commit to build my
skill in that area and deliver aresult that would be not able
to ever be disputed, that I wasan expert in that space, and so
(39:37):
that's what I.
That's what I decided to do.
Now I'd love to tell you it'dbe a great story, right?
But it wouldn't be true.
I'd love to tell you, 16 yearsago I said I'll show you, and
I'm going to become so good thatone day the firm will hire me
to head up recruiting.
Now, that's, that's reallytypically not how real success
is built, right?
You, just you do the day's work.
(39:58):
It's right in front of you, andyou work to get better.
Today, and you stack one day ontop of another, and all of a
sudden, you're stacking one yearon top of five, on top of 10,
on top of another, and all of asudden you're stacking one year
on top of five, on top of 10, ontop of 15, and and you might
actually turn out to be anexpert in something it it
harkens back to, wasn't itgladwell who said that?
Uh, an outliers that it's about10 000 hours of an activity to
(40:20):
become an expert.
There's many other examples, youknow, in the book mastery and
things like that.
Those are some of my favoritebooks that just talk about the
long, slow, disciplined journeyto becoming successful at
anything.
But I owe a lot of credit tothat person because they could
have declined me and either madeup different reasons or not
(40:41):
given me a specific reason, andI might have spent more time
being either resentful or notaware of a blind spot and I
might not have committed to workon it.
So there's also a blessingthere that honest feedback is
sometimes really hard to give.
But I've tried to do that as aleader too, until I mean, these
are conversations I have drivinghome from from basketball games
(41:02):
with my kids.
You know, I I always startevery conversation, no matter
how good they played or how badthey played.
I tell them I had fun watchingthem and I'm proud of them.
I always start everyconversation, no matter how good
they played or how bad theyplayed.
I tell them I had fun watchingthem and I'm proud of them.
But we have an honestconversation about what are the
things you did well in the gametoday and what's something you
could have done better, and Ithink that balance is where I'm
finding it to be helpful tocontinue to shape them because
(41:24):
life's hard right.
People are like, oh, don't behard on your kids.
And you know, don't putpressure on them.
I'm not putting pressure onthem.
I didn't say you have to get acollege scholarship or dad's not
going to love you, but to nothave a conversation about you.
Know you're?
You know that you were in outerspace today and you weren't
paying attention to the game oryou made a couple of mistakes.
That could be life wherefeedback's going to hit them.
(41:45):
I've played a lot of sports andI think I can take that
feedback from a leader 16 yearsago, because some people
actually coached me and theytold me when I had a bad game
and they told me when I had agood game, and so I think that's
important.
Speaker 2 (41:58):
Well, I think it is too, and I think we spend so
much time trying to prepare theworld for our children and our
job is to prepare our childrenfor the real world.
My rule was always when Icoached lacrosse and raising
Dawson was always three rulesyou have to give your best,
whatever that is you give it,you have to show respect to
everybody on that field and youhave to make sure you have to
try to have fun.
And if you're not doing one ofthose three things, you
(42:21):
shouldn't be doing the game.
And when I coached the players,I said I don't care how good
you are, how bad you are.
You're going to be playing onthis field according to your
time on the field will be inaccordance to those three rules.
Are you giving your best whenyou're out there?
Are you showing respect toeverybody else on the field and
are you having fun?
And, of course, that was, youknow, fourth, third, fourth,
fifth grade lacrosse.
They were little kids.
But okay, I have another.
(42:42):
I have two questions.
I know you got to wrap up, butI want to under you at your age
not that you're old, you're 12years younger than I am, so
you're still a young man but youdecided to start Rumble Boxing
and buy this Rumble Boxingfranchise.
What would you say?
You know it's a new leadershipidea.
You know leadership skillsneeded, new learnings, new
expertise.
What is one thing that you know?
(43:03):
Now, based on that experiencethat you didn't know, going into
buying the franchise?
Speaker 3 (43:10):
Only one, oh man.
Speaker 2 (43:12):
Give me your biggest one.
Speaker 3 (43:13):
Oh, only one, Holy cow.
So for your listening audiencethat works in financial services
, this will resonate For thosethat don't work in financial
services services.
This will resonate for thosethat don't work in financial
services.
I would tell you that theaverage length of tenure for a
client with a financial advisoris a very long period of time.
(43:37):
People don't typically switchfinancial advisors every couple
of months or even every coupleof years, unless there's a real
problem with the advisor.
You know, I look at thehundreds or probably thousands
of advisors I've worked with.
If they've been in the businessfor, you know, 20 years, and I
say, hey, what's the averagelength of time a client's been
with you?
You'll get answers like oh,I've got some clients from my
(43:58):
first year 20 years ago and 19years and 18 years.
And Brian, you know this cause,you have a financial services
background the average length ofa fitness relationship is six
months.
So the first thing I learned waswhen I get the business report
at the end of the month and itsays that I got 40 new members
(44:19):
to sign up.
I'm excited.
And then I find out I had 30members canceled and the first
couple of months that happened Iwanted to crawl into a hole of
depression, like I'm the worstbusiness owner.
My business is terrible, myteam is terrible, everything
about this is the worst decisionand and I learned that, uh,
different businesses havedifferent cycles and that's very
(44:40):
powerful.
But I also learned that,bringing my experience from
finance like my expectation fromfinancial services I learned a
very powerful lesson, which isfitness habits are
extraordinarily hard for theaverage person to keep.
I feel blessed that I've builtthe disciplines that I don't
(45:00):
personally struggle with, that Igot plenty of other struggles
that other listeners might findeasy, but I've built a good
habit around fitness disciplineand so I've begun to install
other things in the business totry to help keep more members
engaged and stay on the journey.
So we look to identify whensomeone hasn't come for two
weeks and we call them andencourage them to come back.
(45:22):
Right, because you think abouta basic financial transaction,
right, if you're a member of mystudio, you don't come for two
weeks.
Okay, credit card bill comestwo weeks later.
Maybe you keep the membershipanother four weeks, another six
weeks, another eight weeks.
Eventually you're going to go.
What am I paying for?
Let me call the studio andcancel the membership, and we've
tried to surround them with allkinds of other fun support.
I've even done a financial talkfor free for the members to try
(45:44):
to give them that kind ofwisdom.
We bring in other you know,other vendors and other experts
to try to just build a communityto keep people engaged, because
what I've noticed is it'sreally really, really hard for
people to keep the discipline.
And so it's now for me it's aneven bigger mission than oh, I
want to keep Brian's membership,so he keeps paying.
It's like what good can I do inthe world If I can help avoid
(46:05):
you canceling your fitnessmembership?
Yeah, it's good for my business, but you're going to be more.
You know you're going tobenefit more longer term than I
will just from your monthly fee.
So that's been a huge, hugelearning for me is that I have a
(46:29):
chance to impact people's livesin a totally, totally different
way by helping them stay thecourse on something they wanted
to do in the first place.
You wouldn't have signed up ifgetting in shape and having
fitness and working out wasn'timportant.
Now I'm going to try to holdyou accountable to it and keep
you on track.
Speaker 2 (46:37):
And that's really interesting because Ameriprise
is so infamous for buildingrelationships with their clients
.
I mean, obviously, clientservice and relationship really
puts Ameriprise at the top ofthe pecking order in the
financial world.
So but that comes over time andyou have time to build that.
As you said, the average, youknow tenure with a client is
probably you know it's 20 years,18 years, 15 years is a
(47:00):
long-term relationship there.
But with the fitness world youhave very little short time.
I mean it's not.
You know they want to come in,they want to see results and
that they're going to be morelikely to leave because they
expect quicker results than youdo with someone.
When you're investing someone'smoney for the rest of their
lives, you know, I think youhave less time to work with and
that's got to be a paradigmshift for you.
(47:21):
If you're a long-termrelationship builder, you know
20-some years, 25 years orwhatever it's been at Ameriprise
.
If you've been part of thatprocess, of how they've trained,
that's where I got myexperience from.
You know client service andbuild long-term relationships,
but other industries arecompletely different than that.
That must have been a wake-upcall.
Speaker 3 (47:38):
Well, it was also because what's interesting is
for me if things get morestressful or I have more
problems.
Fitness for me is my center, soin periods of high stress I'm
even more likely to make sure Istick to my workout.
I've noticed how fragilepeople's relationship is with
fitness and that it could be aninjury.
(47:59):
You know I've been injuredbefore.
I mean I told a whole storyabout, you know, when I almost
died from an injury.
So you know I've been injuredbefore.
No-transcript resolved.
(48:34):
People find it really hard toget themselves back on track.
Speaker 2 (48:38):
Well, what do they say?
The people are most involved intheir fitness routine right at
the beginning of every year andright after a divorce Right.
Speaker 3 (48:45):
Everybody gets a a divorce.
Speaker 2 (48:46):
They look great on facebook for six months, you
know, um, but uh, hey.
One last question.
I I'm out there in the audienceand I'm looking for a good book
to read.
What is brian moore readingright now?
Speaker 3 (48:58):
yeah, so, uh, I, I I'm not actively reading, so I
want to make sure I tell thecomplete truth but recently
finished a peter holland's bookcalled the the power of
self-discipline, so that mightnot surprise people that we're
talking about staying the courseand having great visualization.
That, um, that I, I, I fed mybrain recently with a book on,
uh, on discipline, and I thinkthat that's important too.
(49:20):
Right, like you're, most peopleare not just born with that and
and you do have to continue toremind yourself and and reflect
on ways to you know, to be moreof whatever, whatever it is that
you want it to be.
It could be communication, itcould be empathy, it could be
love, it could be whatever.
Um, discipline's really, reallyimportant to me and I feel like
it's served me in a lot of ways.
So, once in a while, if a bookthat you know book or a pod that
(49:43):
speaks to that comes along, Istill, I still invest in that to
figure out how I can, you know.
I can sharpen the salt.
That's the one with the donuton the cover.
It is yeah which.
Maybe it stood out to mebecause my, my, my youngest son
Sterling, his favorite donut isthe strawberry frosted with
rainbow sprinkles, and that'sliterally the picture that's on
the cover.
Speaker 2 (50:03):
I just put it in my cart.
I have a book coming tomorrowcalled the Wealthy Consultant
that I've been wanting to read.
That'll be read this week.
I'll order that as my next read.
Hey, I know you got to go,Brian.
I'd love to keep you on foranother hour.
We're going to have you back onand we won't wait two years
this time.
So thank you so much.
I mean, every time I talk toyou, I walk away just feeling
like I could run through a brickwall.
This time was no different.
(50:24):
I'm sure the audience is goingto feel the same way.
I know you're busy.
I appreciate you, brother.
I really do.
Speaker 3 (50:29):
Brian, happy to do it .
Don't ever run through a brickwall.
Just hit the boxing bag youknow what I mean?
Speaker 2 (50:34):
Yeah, definitely I'll go to a rumble boxing somewhere
.
I did Google.
I think the nearest, I knowthere's success in the rest of
your day and thank you again fortaking the time.
Speaker 3 (50:50):
I appreciate it Great to talk to you.
Talk to you soon, bye-bye.
Speaker 2 (50:53):
Everyone.
I hope you got a lot.
I hope you got what I got outof this, this episode.
Brian is one of those, thosegentlemen that he's so gracious
with his time.
He's busy obviously not just atwork, which is busy, but now
he's got two boys.
He's helping to raise big partof their lives.
Obviously he's got rumbleboxing, he's got all of his
(51:13):
other extracurricular marathonsand training and obviously, the
paddleboard story he shared.
The thing I learned from Brianevery time is, regardless of how
busy we are, we have time to dothe right things, the little
things, the things that make adifference, those foundational
habits that he's establishedthat obviously have helped his
life, both professionally andpersonally, a great deal.
(51:33):
So please take some words ofwisdom from what he shared today
, because I know I took a lot ofnotes and I'll be going through
my notes.
I don't listen to a lot ofpodcasts that I do.
Seldom do I actually listen toit, because I've actually
experienced it by talking to theguest.
This is what I'm going to goback through, because he really
nailed me on those questions.
Especially, you know, have Ilooked at the risk of not doing
(51:56):
the episodes on YouTube andTikTok.
So, anyway, I want to thank allof you.
Each and every one of you guys,along with the guests, are what
make this show so possible, andI appreciate you all so very
much for tuning in each week.
I'll talk to you next week,same time, same place.
In the meantime, please get outthere and strive to give and be
your best.
Show love and respect to othersaround you, but also come
(52:19):
inward and show it to yourselves, and please live with purpose
and live consciously.
I appreciate each and everysingle one of you.
Until next time.
Hello and welcome to the Bamboo Lab Podcast with your
host, peak Performance Coach,brian Bosley.
Are you stuck on the hamsterwheel of life, spinning and
spinning but not really movingforward?
Are you ready to jump off andsoar?
Are you finally ready to sculptyour life?
If so, you've landed in theright place.
(00:21):
This podcast is created andbroadcast just for you, all of
you strivers, thrivers andsurvivors out there.
If you'd like to learn moreabout Brian and the Bamboo Lab,
feel free to reach out toexplore your true peak level at
wwwbamboolab3.com.
Speaker 2 (00:41):
Hey everyone, welcome back to this week's show.
I want to start off by justsaying back in April 24th of
2023, so two years ago this weekI did an episode talking to one
of the coolest guys I've everhad a chance to talk to, man,
Brian Mora.
That episode shot to the top14% of all downloads on the 142
(01:06):
episodes we've done so far.
I think it's been so I had toget in touch with him and get
him back on the show.
So, without further ado, Brian,my friend, welcome back to the
Bamboo Lab podcast.
Speaker 3 (01:16):
Glad to be back.
Thanks for having me.
It was so much fun we decidedwe would do it again.
It's great to be back with youand your audience.
Speaker 2 (01:22):
I appreciate it.
Brother.
Now I know since we talked twoyears ago I know you have a hard
stop everybody.
So the couple things we'regoing to be shutting down within
an hour today.
Brian's got an importantmeeting to go to Number two I
have a little dog here.
He might do some barking.
So disregard little eight-poundCooper.
I got all the windows closed upand everything he can see out
can't really get distracted, buthe finds things to bark at
(01:45):
anyway.
Speaker 3 (01:45):
um, a lot has changed since I talked to you two years
ago on the show oh yeah, I mean, if uh, if you always do what
you always uh have always done,you always get what you've
always got.
So we all have to be changingand evolving.
I hope that's true of everybodylistening right.
Speaker 2 (02:00):
I hope it is.
If not, it's going to be by theend of this next 45 minutes for
sure.
So for the audience out there,you know the last few weeks
we've been talking a lot aboutpurpose and grit and voluntary
adversity.
We've had a couple of guests on.
Brian is the perfect example.
It exemplifies exactly thattopic of just discipline,
(02:21):
structure, doing difficultthings despite the fact that
sometimes your mind and bodydoes not want to do them.
So, brian, give a little updatefirst of all on where things
are for you in your life sincewe talked two years ago.
Speaker 3 (02:35):
Yeah, sure, happy to do it so well.
Let's see two years ago.
I guess we'll start on the workside.
I guess we'll start on the workside.
I've spent my entire career atyour predecessor firm, at
Ameriprise Financial, and I wasin a role leading an eight-state
region for the company at theend of last year.
So I did that work for four orfive years and at the end of
(02:57):
last year an incredibleopportunity came my way to take
a new role with the firm to leadall of recruiting for the
organization, and in my priorroles, recruiting was an
activity and maybe, to be moreprecise, especially for I know
you have so many people in youraudience that are outside of
financial services For purposesof recruiting.
(03:20):
What we're really talking aboutare experienced and established
financial advisors who work atother companies other than
Ameriprise, bringing theirclientele and their teams to
Ameriprise, and that's a reallycompetitive thing in the
industry.
Most firms are interested in anestablished advisor being
willing to leave their currentfirm and come to a new firm.
(03:43):
It's typically good people,good clients, assets, business,
and so it's a really, really,really hard thing in business.
It's really challenging.
It's also incredibly rewardingand so, right off the top
professionally, although I haddone some of that work in prior
roles.
I took a new opportunity in thefirm and for the last 100 days
(04:04):
or so I've been somewhat in mycomfort zone in a topic that I
know well, which is recruitingbut leading a whole team of new
people, learning new things bothabout the industry, speaking on
different venues and doingdifferent things.
So I've definitely pushed theenvelope professionally in the
last hundred days and last, uh,in the last hundred days.
(04:26):
Uh, and what's funny is I wasthinking about the uh, the story
, some of the stories that Itold, and I told a couple of
stories about endurance sportsand competing in Ironman two
years ago, and I've really sortof moved away from that uh, that
sport largely.
But I, um, I did completesomething we were talking about
two years ago, which is I wasjust geared up to to take on a
(04:48):
new physical challenge which Iwas learning the sport of stand
up paddle boarding toparticipate in a charity event
called the Crossing for CysticFibrosis.
This was a seventy nine milepaddle board from Bimini Island
in the Bahamas to the coast ofFlorida.
So we might get into all of it,but the gist of it is we pushed
(05:10):
off the coast of the Bahamas ona Saturday night at midnight
260 paddlers and on Sundayafternoon around four or five
o'clock we arrived on theFlorida coast of Lake Worth,
florida, after 14 or 16 hours atsea.
So I pushed myself physically.
And then maybe the last majorheadline is that I had always
(05:33):
had a dream of being a trueentrepreneur and owning my own
business, and I wanted to own abusiness in a space that I was
passionate about, which isfitness, and this month marks
one year since I opened afitness business called Rumble
Boxing, and Rumble Boxing it'sactually a national franchise.
There's about 100 RumbleBoxings across the United States
(05:54):
.
So just a plug for Rumble,depending on where you're
listening, google Rumble Boxingin your town or your city.
But I own the R rumble boxingin a community in South Florida
called Plantation and it's a.
It's a 60 minute fitness classwhere we help people get their
cardiovascular done by hitting aboxing bag, get their
frustration and their stress outhitting a boxing bag, and then
(06:15):
we we do some weight trainingand weightlifting and so I'm
learning all.
For anybody out there listeningwho's an entrepreneur that's
been in business for themselves.
For anybody out there listeningwho's an entrepreneur that's
been in business for themselves.
My, my tip of the cap goes toyou because it's been.
It has definitely been achallenge.
It's been a lot of fun, it'sbeen very rewarding and I've
(06:36):
learned a lot.
So those are three.
I guess that's two years, threenew things, three new ways to
push myself into some voluntaryadversity.
Speaker 2 (06:42):
Wow.
Well, it's interesting.
I think the last time we talkedwell, the last time we we
talked in the podcast you hadn'teven bought your paddleboard
yet, or you just had your, or Idon't think you're.
Maybe you hadn't paddleboardedyet, but I knew you were yeah, I
think.
Speaker 3 (06:56):
I think I probably was like waiting for it to come
in, the guy who convinced me todo it.
I said his name is Jimim.
I said jim, I don't knowanything about paddleboarding.
And he goes that's okay, you'llfigure it out.
And I agreed with his statement.
So I went home and bought apaddleboard after we uh, we
finished the conversation hey,can I ask you a question on that
, just out of curiosity?
Speaker 2 (07:13):
were there any encounters with sharks?
Speaker 3 (07:16):
so it's funny.
It's funny you say this.
So, um, the and some may evenremember seeing it it didn't
happen to our group of paddlerswith our boat, but it was a
story that quite literally gotme For this, being a relatively
small event 260 paddlers, reallysort of only known to the South
Florida community, tmz andNational News, cbs, abc ran a
(07:42):
story the week after the event,because what happened is so.
The structure of this event iseach paddler is assigned to a
safety boat, like a real boat.
That's basically your GPS,right.
So when we push off the Bahamas, I'm paddling directly behind
the boat that I'm connected toand the rest of the paddlers
that are in my group are doingthe same thing.
(08:03):
And there's people on the boat,there's volunteers, there's a
boat captain, so there's a bunchof people on each boat that are
not doing any paddling.
They're just there to help thepaddlers get across the ocean.
And so one of the boats, uh, itspotted a shark right behind
one of the paddlers, and so thevideo that got picked up by like
tmz and abc cetera was like thehome video shot on someone's
(08:27):
cell phone of somebody on theboat saying I don't know the
person who was on the board.
But they said, hey, brian,we're going to need you to come
over to the boat, but just comeover, nice and calm and nice and
steady.
And so the paddler, literallylike, paddles over to the boat
and gets off the paddleboardonto the boat and it was a shark
swimming circles all aroundthem and gets off the
paddleboard onto the boat and itwas a shark swimming circles
all around them.
(08:48):
But me personally I saw we werein the Bahamas for a few days
before the event launched and wewent out on the paddleboard
every day just around Dimini andin the ocean there and it's
super, super, super clear.
I saw some bull sharks kind ofswim by me and swim below me.
But once we got going with theevent, you know, from Saturday
night, which you know, the firstsix hours was in the pitch
black.
We left at midnight, so we'rein the dark.
But you know, from fromSaturday night to Sunday
(09:10):
afternoon, uh, I really neversaw any animal life.
We didn't see dolphins, turtles, it was in that regard, the
event was spectacular.
But in relation to sea life, wedidn't, uh, we didn't see
anything.
Speaker 2 (09:21):
I tell you that'd be the only thing on my mind would
be sharks.
Speaker 3 (09:24):
Well, somebody asked like hey, how'd you feel?
I don't know.
The best question I got askedwas did did you fall in at all,
meaning like, of course you'rein the middle of the ocean?
Did you fall in and were youworried?
Your board as a water burpee.
Everybody who's worked out hasdone a burpee.
(09:48):
Like on dry land A water burpeeis.
You're in the water and you'vegot to hoist yourself back up
with your arms onto the boardand the first time you do it, no
big deal.
On your 50th water burpee itgets pretty exhausting.
Speaker 2 (10:02):
You've run the Boston Marathon, new York City
Marathon, you've run somemarathons.
I think you probably can handleit.
Yeah, we're okay.
Well, that's the interestingthing.
That's exactly why I wanted totalk to you today, because when
we talked two years ago and, ofcourse, you and I have known
each other for a while and wehave a lot of mutual connections
, so your name gets popped upand brought up in many
conversations that I have you,many conversations that I have
(10:27):
you were at a point then mid-40s, you know where you had a lot
of good shit happening in yourlife.
You had a lot of great thingsgoing on professionally,
personally.
The boys are getting older,you're coaching their teams but
yet you decided to kind of startdoing some things that are
outside of your current wheel,or your, at least at that time,
your previous wheel.
Well, that's exactly what theconversation of voluntary
adversity wraps itself around.
I do have a question for you,because I know enough about your
(10:49):
past.
Now you've got this massiverole at Ameriprise head of
experience recruiting.
I mean, that's a big role, andI like to use this word loosely
because I think the word pridehas had a lot of negative
connotations, like you knowarrogance or lack of humility.
I'm talking about the kind ofpride that you share, that we've
talked about in the past, thatwhere you just you're proud of
something you've done, or you'reproud of the role model you've
(11:12):
become, or proud of overcoming afear or a past challenge.
What do you say is probably oneof the most proud, the most
pride you have felt about thisnew position at Ameriprise, the
most pride?
Speaker 3 (11:24):
you have felt about this new position at Ameriprise.
That's a really good question,I think, if I'm being really
honest about something personalor maybe selfish isn't the right
word but something just to me.
I have a lot of pride in thatit is a really coveted role at a
really coveted organization andit was a really competitive
(11:47):
interview process and selectionprocess.
I interviewed with eightdifferent people over an eight
or nine week period of time, soI feel really proud that I've
been for the people who were inthe decision making seat to make
the selection.
I do feel personally very proudthat I've been entrusted with
um with the responsibility tolead the team.
(12:08):
But, uh, beyond me, I thinkwhat I feel and it's only been a
hundred days but what I feelmost proud of is the, the
receptivity that uh, that thatthe team has embraced me with um
, the, the individual that Itook over for um had a long
tenure in that position and waswas really well-liked.
(12:31):
It's easy as a leader to step inIf everybody's like ding dong,
the witch is dead.
Thank God that person's gone.
You know that should havehappened 25 years sooner and
everybody hates him or her.
Uh, that that wasn't thescenario.
The person was well-liked andwell-respected and did a lot of
good in their time.
In the role that I, by the way,I personally benefited from, I
(12:53):
was the benefactor of some ofthat individual's work, and so
in that case, when you're takingover, there's the risk that
people's initial response is, oh, we don't like this change
because nobody likes change,right, and uh, so I I'm really
proud of the, the, the receptionof the team, and then the last
(13:13):
thing is I'm I'm incrediblyimpressed by the team.
Um, that's the other thing Iwould tell you is I knew a lot
of the people.
Just, you know, from a distance, or our paths crossed on
certain work projects.
Now, having a chance to workwith the group more closely, I'm
really, really, reallyimpressed with the work that
they do and what they produceand what they, what they put out
(13:33):
, and I'm even more proud to beleading them now that I actually
see them and have seen them inaction.
Speaker 2 (13:38):
Well, they're in good hands.
I was really impressed by theinterview I watched with you
with is it Frank LaRosa?
Speaker 3 (13:49):
Yeah, Frank runs a consulting firm for advisors in
the industry.
Speaker 2 (13:53):
Yeah, that was a great show.
I listened to it and I washiking on Saturday morning, but
I watched it again this morning.
I had a 45-minute break betweencoaching sessions, so I grabbed
an orange and a banana and Isat and watched it.
Speaker 3 (14:04):
Brian, we've got to get you some better music for
your hiking session thanlistening to me on a podcast.
Speaker 2 (14:09):
Well, I thought it would be inspiring, and it was.
Speaker 3 (14:13):
I appreciate it.
That's nice to know.
Speaker 2 (14:14):
I don't normally listen to you when I'm hiking.
Trust me, brian, you competethere with Joe Rogan.
I listen to Rogan a lot, orHuberman Lab a lot, so you were
right there with him.
Speaker 3 (14:25):
So it's funny, right?
So you bring up Huberman Laband and and I I want the group
to know that that is that is oneof the biggest that there was.
There was an episode I thinkyou and I might've talked about
this once in a past conversationthere was an episode on the
Huberman lab where they werewalking through the science of
what happens to your brain and,more importantly, what happens
(14:45):
to your, your longevity of lifewhen you don't do anything new
that causes you to get out ofyour comfort zone, and what
happens to your brain and thenyour life longevity when you do
new things.
And so it's not that I pushmyself or challenge myself
because I'm.
I'm just saying I want to livea long time, but it's a constant
(15:06):
reminder that you do have to dohard things and you do have to
push yourself and that,literally, the key to a long
life is continuing to challengeyourself and attempt new things,
and they don't always have tobe like enormous things.
They don't have to be oh, I'mgoing to learn to paddleboard
and go across the ocean.
They could be really, you know,basic things.
(15:26):
They could be.
For someone that's not, which isme, by the way, I'm not very
handy.
It could be more basic that,like, instead of calling
somebody to do some project, Iwatch YouTube and I at least
make an attempt at it, even if Ican't fix the thing or do the
thing.
Watching YouTube andchallenging myself to do
something handy when I'm reallynot handy at all that's a basic
example of what the Huberman labdata would say is that you're
(15:48):
pushing yourself to do somethings that don't have to be
extraordinarily hard.
They just have to be new andoutside of your norm of what
your brain can do.
Like I can drive home from theoffice without thinking about
the directions.
That's an easy example forpeople to know.
You're not challenging yourbrain in any way when you brush
your teeth in the morning or youdrive home from the office.
Speaker 2 (16:08):
So what would you say ?
I'm a listener out there andI've heard Brian me, brian
Bosley talk about voluntaryadversity now for three or four
episodes and I don't really knowwhat to do.
I get the concept of pushingmyself, stretching my comfort
zone, trying something new.
You know, what would you say isa good place for someone to
start, brian?
Speaker 3 (16:28):
I would say a good place to start is to write down.
You could start with a piece ofpaper or your notes section of
your phone and start with a goodbrainstorm of if it were super
easy and there were no barrierto entry meaning there was no
time, I had to invest, no money,I had to invest, no sacrifice,
(16:49):
I had to make, what would besome things I would have or I
would do if there were nobarriers to it.
Right, you know, you and I talka lot about the physical stuff.
There's a whole lot of peoplethat might really be interested
in the achievement.
Yesterday was the BostonMarathon, which I ran 10 years
ago or 15 years ago.
There might be a lot of peoplethat are interested in the
achievement of.
(17:10):
I'd really like to know whatthat feels like to cross the
finish line of a marathon.
Okay, put it on the list.
Don't let it.
Don't let the excuses get inthe way yet.
Don't start with.
Well, I'm I hate running and Ihave bad knees and I'm not very
good at it, and the last time Itried I couldn't even get around
the block before I stoppedwalking.
Don't let the the either thefacts of what caused you to fail
(17:31):
before with something, or yourbeliefs about what might lead
you to fail with something, getin the way right now.
It might be for somebody that'salways struggled to make good
financial decisions.
I want to just be a little bitbetter with money, or I want to.
I want to learn to cook.
You know, I, instead of alwaysordering out, I'd like to
actually learn how to go to thegrocery store and shop, put it
on the list, even if you thinkthe monetary cost is really high
(17:54):
, or the sacrifice is reallyhigh, or the discipline is
really high, or you were toldyou couldn't do it or you failed
at it before, and then justland on one of them.
But then you have to build aplan and examine what would be
the reasons that you could fail.
So a simple example on thephysical side, like the physical
(18:14):
fitness side, is you have tomake sure you carve out time,
and that's an obvious one, butcarve out time that won't get
eaten up by anything else.
So for me, the discipline thatI had to build on physical
fitness was the discipline ofsetting the alarm early in the
morning and getting comfortablefor the first five or 10 minutes
.
A lot of people like oh, youmust just love waking up.
(18:35):
No, the first five to 10minutes of the day, I really
don't like the alarm.
The alarm goes off and I don'tjump out of bed with this energy
.
You hear on my voice and go.
It's another great day to workout at four, 30 or five o'clock
in the morning.
I don't do that.
I hate the first five minutesof the day.
But you build a process and atime and a discipline that
(18:57):
allows you to not get in the way.
It requires good calendarprocessing and good calendar
management to set time aside forthings, to not let the time get
in the way.
And there's other things thatmight be on someone's list that
might have other obstaclesbesides time.
There could be monetaryroadblocks or other types of
roadblocks.
But I think the most importantthing is to actually brainstorm
(19:18):
a list of things and not let theexcuses be an inhibitor at
first and then commit to justone thing, but also identify
proactively what could be thereasons that could get in the
way of this and then begin towork through what those would be
.
It's always important, too, topotentially have an
accountability partner to sharewith someone else.
This is an important thing forme to achieve or for me to
(19:41):
accomplish, and it will requiresome level of sacrifice here or
there.
What are going to be thesacrifices to your otherwise
normal routine and who can helpyou with those things?
Do you have somebodycheerleading you on and
advocating for you, versuscomplaining at you, that you're
spending more time doingsomething else?
Those couple, couple things Ithink about.
Speaker 2 (19:59):
I'm really happy you put up there list the things
that could potentially, you know, hinder you from hitting that
or doing those things, because Ithink one of the things, brian,
I see in goals settingprocesses that I started it was
my problem.
I know for years List my goals,I put down what I need to do, I
do a tracking system, I have anA team or an accountability
(20:20):
team.
But it wasn't until about 70years ago I started realizing
wait a minute, why do I do thisevery year and I almost never
hit the exact goal I want?
And then I realized it'sbecause I don't put down the
reasons why I might not.
And I call those traps.
You know, if you and I arehiking in the woods, we got a 12
mile hike today and we knowthere are 10 or 15 bear traps
(20:41):
buried in the leaves on our path.
I want to know where the hellthose traps are and I want to
know, I want to be able torecognize the signs of those
traps.
If I step in one, I want toknow how to get out of it right
away.
And I think we have a lot ofthese emotional, mental,
physical traps that are in frontof us towards something that
we're trying to accomplish, andif we don't recognize those that
(21:01):
those could pop up, thenthere's a really good likelihood
that we're going to get stuckin one.
Speaker 3 (21:06):
And, in addition, I think a lot of people in life
would rather either attempt notto start or they would rather
fail quietly versus ask for helpand say this would be important
to me, but I don't believe thatI could do it.
Not to continue to stick on thephysical fitness part, but I
will tell you the two biggestphysical fitness journeys I've
been on is, you know, we talkeda lot on the previous episode,
(21:29):
so we won't talk a ton aboutIronman today, but I bring it
back up only to tell you that,uh, I had two friends uh able to
go all the way to the Ironmanlevel, but I just don't think
(21:52):
it's possible for my body liketo bike that far and to run that
far after swimming that far.
And they didn't just say, ohyeah, you can do it, and give me
like a word of encouragement.
They said, uh, we're all goingto sign up together and we'll do
the training with you.
So you know that I mean they.
I guess the point of that isit's less even about.
That's not a story ofaccountability, that's a story
(22:12):
of partnership, where sometimesto do something really big, you
have to be willing to say OK,I'm not going to attempt it by
myself, where, if it gets harder, it gets tough.
I lose doubt in myself and I'lljust give up.
You might have to do it withsomebody else.
And the paddleboard example isthe same way.
So, besides my friend Jimgiving me some encouragement the
first several times on theboard, I went with him and I
(22:34):
went with a couple of other guysthat we were going to go to the
Bahamas with, and they gave metips and techniques on how to
paddle and how to get mytechnique together.
And so I think I think theunderlying example there is to
to be more willing to acceptsome help, more brave and
courageous to articulate andcommunicate your doubt.
I think that does make youcourageous to actually it
(22:57):
doesn't make you a chicken, itmakes you courageous to say man,
this would be really important,I'd love to do this, but I
don't think I can do it.
There's courage in that,actually, because if you then
accept help, if somebody iswilling to say no, no, no, you
can get your financial house inorder, you can drink a little
bit less, you could cook food athome, you could run a marathon.
I'll do it with you.
(23:17):
That's what real bravery lookslike is accepting some help and
getting on the path to do itwith somebody.
Speaker 2 (23:22):
And that's hard for a lot of people to do ask for
help.
Well, I think, once asking forhelp for a lot of people is a
sign of vulnerability, it'sweakness, but really what it is,
it's vulnerability, andvulnerability is strength and
that's courage.
But also, I think once you askfor that help, now you're
committed, you're dialed in.
It's like you got somebodywho's training with you.
It's like there's no backingout now, because now you have to
let your buddy off or let yourbuddy down, not just yourself.
(23:44):
What do you think the value is,brian, in somebody who's right
now struggling with the basicsof this voluntary adversity?
I'm a firm believer that.
I tell everybody the firstthing you can do, if nothing
else that day for the next monthjust get up when your alarm
(24:04):
goes off, don't hit the snoozebutton.
That's one small thing you cando.
And then build from there.
Then maybe get up and go for amile walk, you know, build that
up to two or three, then maybe arun.
I mean slowly build up your,your um, your slowly stretch
your comfort zone, basically tothe point where your comfort
zone is now accepted asself-evident, as a much larger
(24:27):
comfort zone.
Do you think there's value instarting small?
Speaker 3 (24:31):
I think that's actually proven right.
No one, regardless of whattopic we're talking about it can
be, you know, accomplishinggoals in business.
It can be the physical fitnessstuff we're talking about.
Very rarely do people go fromstandstill to driving 60 miles
an hour, even if some of thefastest cars advertise
themselves as zero to 60 in 2.3seconds.
(24:53):
That's not what the average cardoes.
Right, that's not theperformance of the average car.
You're passing on the highwayand that's probably when we
start to think about the priorquestion that you asked and said
.
You know what would be the waysthat someone should get started
.
I started I gave a couple ofpoints that I think are helpful
around brainstorming all thepotential things that would
(25:13):
matter to you and then selectingone um and and uh, identifying
the places that could go off offtrack.
I think another really helpfultip in that entire process is
build some mile markers foryourself.
You know there's a reason whyin the 26 mile marathon journey
they have a huge sign at mileone, two, three, four, five.
They don't just have one signat the end that says 26.
(25:35):
They're letting you know everymile along the way you've ticked
one off and you've accomplishedit.
The same is true.
I mean, in business we havemonthly reports and quarterly
reports and semi annualcheck-ins.
A year is a really long time.
Imagine my leader gave me mygoals for the year and said I'll
talk to you on December 31stand we'll have a conversation.
Right, that's not leadership,that's just.
(25:56):
You know, that's abandonment.
Actually, he gave me my goalson January 1 and didn't talk to
me for the next 365 days.
So we wouldn't do that to ourkids, we shouldn't do it to our
employees and we shouldn't do itfor ourselves and the goals we
set employees and we shouldn'tdo it for ourselves and the
goals we set.
Speaker 2 (26:14):
Well, it'd be like watching a basketball game the
NBA finals and all of a suddenthe scoreboard shuts down.
You don't even know what, howmuch time is left.
You know what the score is.
Is anybody in foul trouble?
We wouldn't know any of thatdata.
It would just be we're justwatching 10 men fight over a
rubber ball to put in an ironhoop.
It would lose interest becausethere's no.
You just have no concept of the, of the of.
You know how far we've gone,what we don't, who's behind,
(26:35):
who's ahead.
So I think we have to do thatmore in our personal lives as
well.
I am curious about, um you,something you told me when we
talked last week, and it wassomething about we have to be
okay with sucking at somethingat first and not being good at
it, and I think that's a problem.
It's been a problem for me allmy life.
(26:56):
You know we talk aboutvoluntary adversity and I'm
trying to talk to my clientsabout this.
I've been doing shows.
I've got guests like you ontalking about it myself.
Right now, under this fear thatI have of starting podcasts by
doing podcasts on YouTube and inprivate or not private, and
(27:16):
doing professional videos, aswell as doing videos on TikTok,
which are two things.
Three things I'll be doing thisyear is TikTok.
I'll have a TikTok channel, apodcast channel or a YouTube
podcast channel and a YouTubevideo channel.
I've been pushed and pushed andpushed by people to do this and
finally, two weeks ago, I'mgoing to do it and I find this
fear, my comfort zone is justscreaming back away, back away,
(27:40):
back away, and I'm thinking thisis exactly what I coach and
that's a pretty benign thing todo, brian, to do a podcast on
YouTube or put videos on TikTok,that's not a real
life-threatening challenge.
But I feel now what people feel, even with getting up when
their alarm goes off.
If we're not used to it andwe're not good at it, we're
(28:00):
going to avoid it, naturally.
So what's a good piece ofadvice for somebody who says I
don't really want to do thisright now because I don't want
to try this, because I'm reallybad at it and other people are
really good at it?
Speaker 3 (28:11):
So it's funny you say this because my older son is a
bit so.
My boys are 11 and 8, grayson'smy oldest and he's a bit like
that.
He's really really good at somethings, but he doesn't like to
try as many new things as maybethe average kid or the average
person.
And I made this sort of offhandcomment to my mom at some point
(28:35):
about it and she goes, yeah,he's just like his dad.
She didn't say he's just likehis dad, period.
She goes, yeah, he's just likehis dad.
At that age and I said, really,because I look myself in the
mirror and I'm like, oh, I loveto try new things that are
really hard and and achieve andblah, blah, blah, blah, blah,
like that's, that's the moviethat's playing in my mind about
myself.
And she was, you know, she'sknown me my whole life,
(28:58):
obviously and she was remindingme that when I was 10 or 11 or
12, I didn't want to do anythingthat I wasn't sure I was going
to be good at, and if I wasn'tgood at it right away, I didn't
really have any interest in it.
So I think I share that quickstory because I do actually
think that the version of myselfthat I believe I am, I believe
I'm pretty close to that today,that I'm willing to try a lot of
(29:19):
stuff that I'm not good at, andI'm going to give two tips
about how to think about that.
But the reason I share all theway back to my, my childhood is
because it teaches my, itteaches me for my son and it
teaches your audience that, uh,you can actually overcome that,
that you can, you can change inthat aspect.
And I think I think, for peopleto be pushed into, you know,
(29:42):
push themselves, or be pushedinto trying new things that get
way outside their comfort zone,they have to do an exercise on
two ends of the barbell.
And so I'm going to ask I'mgoing to ask this to you, brian
the same way, you're choosing toget into TikTok and YouTube
videos, although it's superuncomfortable for you and that's
okay at vulnerable moment foryou to, for you to admit it,
(30:03):
have you envisioned what it willfeel like and what it will mean
for for your, your listeners,for your business, et cetera?
Do you have a vision for whatit will mean for your listeners,
for your business, et cetera?
Do you have a vision for whatit's going to look like when you
are comfortable with it?
Like are you going to feelreally great and really proud?
Are you going to be thankfulthat you went through the
discomfort, because it'll helpbring the entire experience of
listening to the Bamboo Labright?
(30:24):
I'll be able to see you onscreen, people will be able to
see me, they'll hear and seeyour face when you want to make
some quick comments or somequick video content.
Have you envisioned a positiveoutcome for yourself?
And then I have a secondquestion in a minute after you
answer that.
Speaker 2 (30:40):
Okay, that's a really good question, because I've
never thought about that.
So my honest answer is I havenot thought about the benefit to
the audience.
I haven't.
I have thought strictly aboutthe fact that I will feel better
if I did something that I amafraid to do.
Speaker 3 (30:54):
So now here's the second question.
That's really really, reallyhard hitting.
Have you thought about the riskif you don't do it?
No, I listen to things when Irun.
(31:23):
I listen to things when I drive, when I'm not in a capacity to
be able to see anything, butthere's things that I watch too,
and so what I think to myselfis, whenever I'm trying to push
for something, I ask myself,especially in business, if I'm
going to push myself outside thecomfort center.
I'm going to push my teampositive.
(31:48):
That will come from this hardexperience, but I'm also asking
myself what's the opportunity,cost and the risk of not doing
this?
And what is it really?
The technology Anytime you'rethinking about tech, the risk is
usually that you get leftbehind or you become irrelevant,
or somebody takes your businessor moves in on your market
share, and so those are the twotips that I would offer is that
you have to have a reallypowerful visualization and a you
know, and for me, the to have areally powerful visualization
(32:09):
and a you know, and for me, theall the physical stuff we talk
about.
I just like the, the feelingthat I pushed myself really hard
and I achieved the outcome, sothat one's really easy, like I
can picture myself.
You know that at the beginning,the reason I said yes to the
paddleboard, I visualized allthe way on the other side of it.
I can tell you I didn'tvisualize.
Oh, I'm going to love all thetraining.
I can't wait to load thepaddleboard on top of my car,
cause I don't live on the ocean.
I don't just get to drop thepaddleboard off my deck into the
(32:31):
ocean.
Oh, I can't wait to load thisthing on top of my car and drive
you know 20 minutes to get inthe ocean and put the
paddleboard in and do hours oftraining.
I'd be lying to your audienceif I told you that I was pumped
and excited about that.
But but I was excited about theidea of you know, on that
Sunday at four or five o'clock,I'm going to, I'm going to come
(32:52):
upon the beach after doing allthat paddling and I'm going to
grab the big, the big hammerthat they have and I'm going to
ring the bell and somebody'sgoing to put a uh, a metal
around my neck and I'm going toknow that I raised 7,500 bucks
personally for cystic fibrosis.
That that's the visualizationthat you have to just keep
coming back to to get youthrough the hard stuff.
There was no risk for me in thatone right.
(33:12):
I didn't have to worry aboutthe opportunity cost or the risk
of not doing something physical, but in business I do all the
time.
What's the risk of me notmaking?
You know I own a small businessnow.
You know it costs money tomarket.
I got to write a check everymonth to do Facebook and
Instagram ads.
What's the risk if I say, letme save the money that month?
Well, the risk is I don't haveenough people coming in to keep
(33:33):
the lights on Right.
So there's, there's decisionsall the time around.
That risk and reward.
Speaker 2 (33:38):
Well, that last question got me because I
haven't thought about that and Iand I haven't considered the
risk of my business, myreputation, my platform and
really the risk to the audience,because I'm a firm believer
that, if I look at it this way,this is a podcast.
All I do is ask questions and Igive a venue for my guests to
(33:59):
answer.
The guests do all the work andI think to myself I took a
three-month hiatus frompodcasting last fall, brian,
because we got to the top 10% ofall podcasts in the world.
I got really I call it gross.
I had a gross feeling because Iwas always checking numbers and
stats and data and how manycountries and cities we were in
and it got to the point where Ilost interest in the podcast.
(34:20):
I was doing it for the wrongreasons and so I took two and a
half three months.
I didn't do any podcasts.
I made the announcement I wasgoing to take some time off
until I could feel like I kindof got there.
I got back to my originalreason for doing it, but about a
month and a half into it Istarted getting worried a little
bit about my platform.
But mostly my best friend, todd, asked me one of my best
(34:40):
friends.
He said what about all thepeople who are waiting to hear
from your guests, waiting tohear their stories and their
words of wisdom, and the peoplethat you would have reached in
these past two months, that areout there looking for hope and
your platform's not there togive it to them?
And that hit me Like okay, nowI get it.
There are people who arewaiting to hear and I think
(35:03):
there's a better venue than justdoing this over the audio.
There's better ways to do this.
Speaker 3 (35:09):
So thank you for that question and, by the way, a
podcast itself is great.
You don't need my advice onthis.
It can be great to to justlisten to.
But the the the mixed mediausage of having YouTube for
certain things, for having a,you know, a 90 second Tik TOK
for certain things.
I don't 90-second TikTok forcertain things.
I'm not on TikTok, I don't evenknow how long those are.
(35:30):
A 30-second TikTok for certainthings.
It can just help you expandyour audience and get that
message to more people.
So it's more of like hey,what's the opportunity?
Not that I'll lose my podcastaudience.
What's the opportunity to reachmore people, to expand more
people, to do more good in theworld, right?
Speaker 2 (35:52):
That could be the powerful vision that you needed.
So I think that's cool man,that's awesome.
Speaker 1 (35:54):
I knew I had you.
I knew I called you to comeback on it's all rational
self-interest for me.
Speaker 2 (35:56):
I'm looking for ideas and motivation.
The problem with me, Brian, isI'm a lone wolf guy.
Despite the fact that peoplethink I'm an extrovert, I'm not.
I get a lot of wisdom from my.
I have many great friends whoare in the industry, financial
industry and other industriesthat are like-minded.
I consider you one of thoseguys.
I've got amazing clients that Iget to speak to every day
(36:21):
family friends, and then I'vegot my podcast guests that come
on.
That I learned from, but otherthan that I'm not.
I like to speak in public.
I'm just not one for likevideos and, and so this is a
really good test for me to youknow, put my metal, my money,
where my mouth is, and so Iappreciate you kind of giving me
a little push there.
I got a question for you, Causethis goes back to that question
(36:41):
of trying things that you'renot good at.
You're now the head ofexperience recruiting at one of
the largest companies in theworld.
I believe that and I don't knowthis for a fact, but I've known
you long enough you weren'talways a great recruiter.
That's true.
Speaker 3 (37:01):
Let's talk about how you got to not the best
recruiter to leading recruiting.
Yeah, it's funny, there was a.
There was a job that I pursuedinside the company 16 years ago
that I that I didn't get and inwhich is fine.
And in the decline conversation, the person who was hiring for
the role was very complimentary,you know, gave kind of that
(37:24):
balanced feedback that you letyou try to give people is.
You know, you've got a lot ofstrengths and here's a lot of
things that would make you agreat fit and believe in you for
the future.
But, um, you, you just haven'tinvested the right amount of
time and haven't demonstratedthe track record that I would
need in in recruiting.
And that was the first of all.
(37:44):
It was incredibly helpfulfeedback and a dose of reality
for me.
It was hard for me to accept.
I look back and you know, 16years ago it was hard for me to
accept back then because I thinkI had a bit of a disconnect
between what I believed my skillto be versus what I had
demonstrated on paper as far asa track record, versus what I
(38:04):
had demonstrated on paper as faras a track record.
And it's really funny that thatin and of itself, is a lesson
around staying extremelygrounded in self-awareness.
By the way, the outcome of thatis, I would say that the person
who decided not to hire me andgave me that feedback they were
correct, by the way, it wasn'tlike, oh, it turns out that I
was the one who was right andyou know, uh, silly them.
(38:30):
I'm over here now as the headof recruiting and I really, I
really showed them I it's not.
That's not the case at all.
I think that they were correctin their decision, but the the
the reason I'm pointing out howI felt about it at the time is I
had a much, a much more.
I had a much stronger belief inmy ability to do it than what I
(38:51):
had actually proven I could do.
And so there was a disconnectthere.
My self-awareness, myconfidence in myself, was great.
My self-awareness about myactual result wasn't that great.
But now you get a window into alittle bit about who I am,
because I said, okay, therethere's something that's a
disappointment, some rejection,some adversity, and you can do
(39:15):
two things with that right.
You can either accept it andthen you can let it become a
life or career limiter.
I just made a decision that Iwas going to commit to build my
skill in that area and deliver aresult that would be not able
to ever be disputed, that I wasan expert in that space, and so
(39:37):
that's what I.
That's what I decided to do.
Now I'd love to tell you it'dbe a great story, right?
But it wouldn't be true.
I'd love to tell you, 16 yearsago I said I'll show you, and
I'm going to become so good thatone day the firm will hire me
to head up recruiting.
Now, that's, that's reallytypically not how real success
is built, right?
You, just you do the day's work.
(39:58):
It's right in front of you, andyou work to get better.
Today, and you stack one day ontop of another, and all of a
sudden, you're stacking one yearon top of five, on top of 10,
on top of another, and all of asudden you're stacking one year
on top of five, on top of 10, ontop of 15, and and you might
actually turn out to be anexpert in something it it
harkens back to, wasn't itgladwell who said that?
Uh, an outliers that it's about10 000 hours of an activity to
(40:20):
become an expert.
There's many other examples, youknow, in the book mastery and
things like that.
Those are some of my favoritebooks that just talk about the
long, slow, disciplined journeyto becoming successful at
anything.
But I owe a lot of credit tothat person because they could
have declined me and either madeup different reasons or not
(40:41):
given me a specific reason, andI might have spent more time
being either resentful or notaware of a blind spot and I
might not have committed to workon it.
So there's also a blessingthere that honest feedback is
sometimes really hard to give.
But I've tried to do that as aleader too, until I mean, these
are conversations I have drivinghome from from basketball games
(41:02):
with my kids.
You know, I I always startevery conversation, no matter
how good they played or how badthey played.
I tell them I had fun watchingthem and I'm proud of them.
I always start everyconversation, no matter how good
they played or how bad theyplayed.
I tell them I had fun watchingthem and I'm proud of them.
But we have an honestconversation about what are the
things you did well in the gametoday and what's something you
could have done better, and Ithink that balance is where I'm
finding it to be helpful tocontinue to shape them because
(41:24):
life's hard right.
People are like, oh, don't behard on your kids.
And you know, don't putpressure on them.
I'm not putting pressure onthem.
I didn't say you have to get acollege scholarship or dad's not
going to love you, but to nothave a conversation about you.
Know you're?
You know that you were in outerspace today and you weren't
paying attention to the game oryou made a couple of mistakes.
That could be life wherefeedback's going to hit them.
(41:45):
I've played a lot of sports andI think I can take that
feedback from a leader 16 yearsago, because some people
actually coached me and theytold me when I had a bad game
and they told me when I had agood game, and so I think that's
important.
Speaker 2 (41:58):
Well, I think it is too, and I think we spend so
much time trying to prepare theworld for our children and our
job is to prepare our childrenfor the real world.
My rule was always when Icoached lacrosse and raising
Dawson was always three rulesyou have to give your best,
whatever that is you give it,you have to show respect to
everybody on that field and youhave to make sure you have to
try to have fun.
And if you're not doing one ofthose three things, you
(42:21):
shouldn't be doing the game.
And when I coached the players,I said I don't care how good
you are, how bad you are.
You're going to be playing onthis field according to your
time on the field will be inaccordance to those three rules.
Are you giving your best whenyou're out there?
Are you showing respect toeverybody else on the field and
are you having fun?
And, of course, that was, youknow, fourth, third, fourth,
fifth grade lacrosse.
They were little kids.
But okay, I have another.
(42:42):
I have two questions.
I know you got to wrap up, butI want to under you at your age
not that you're old, you're 12years younger than I am, so
you're still a young man but youdecided to start Rumble Boxing
and buy this Rumble Boxingfranchise.
What would you say?
You know it's a new leadershipidea.
You know leadership skillsneeded, new learnings, new
expertise.
What is one thing that you know?
(43:03):
Now, based on that experiencethat you didn't know, going into
buying the franchise?
Speaker 3 (43:10):
Only one, oh man.
Speaker 2 (43:12):
Give me your biggest one.
Speaker 3 (43:13):
Oh, only one, Holy cow.
So for your listening audiencethat works in financial services
, this will resonate For thosethat don't work in financial
services services.
This will resonate for thosethat don't work in financial
services.
I would tell you that theaverage length of tenure for a
client with a financial advisoris a very long period of time.
(43:37):
People don't typically switchfinancial advisors every couple
of months or even every coupleof years, unless there's a real
problem with the advisor.
You know, I look at thehundreds or probably thousands
of advisors I've worked with.
If they've been in the businessfor, you know, 20 years, and I
say, hey, what's the averagelength of time a client's been
with you?
You'll get answers like oh,I've got some clients from my
(43:58):
first year 20 years ago and 19years and 18 years.
And Brian, you know this cause,you have a financial services
background the average length ofa fitness relationship is six
months.
So the first thing I learned waswhen I get the business report
at the end of the month and itsays that I got 40 new members
(44:19):
to sign up.
I'm excited.
And then I find out I had 30members canceled and the first
couple of months that happened Iwanted to crawl into a hole of
depression, like I'm the worstbusiness owner.
My business is terrible, myteam is terrible, everything
about this is the worst decisionand and I learned that, uh,
different businesses havedifferent cycles and that's very
(44:40):
powerful.
But I also learned that,bringing my experience from
finance like my expectation fromfinancial services I learned a
very powerful lesson, which isfitness habits are
extraordinarily hard for theaverage person to keep.
I feel blessed that I've builtthe disciplines that I don't
(45:00):
personally struggle with, that Igot plenty of other struggles
that other listeners might findeasy, but I've built a good
habit around fitness disciplineand so I've begun to install
other things in the business totry to help keep more members
engaged and stay on the journey.
So we look to identify whensomeone hasn't come for two
weeks and we call them andencourage them to come back.
(45:22):
Right, because you think abouta basic financial transaction,
right, if you're a member of mystudio, you don't come for two
weeks.
Okay, credit card bill comestwo weeks later.
Maybe you keep the membershipanother four weeks, another six
weeks, another eight weeks.
Eventually you're going to go.
What am I paying for?
Let me call the studio andcancel the membership, and we've
tried to surround them with allkinds of other fun support.
I've even done a financial talkfor free for the members to try
(45:44):
to give them that kind ofwisdom.
We bring in other you know,other vendors and other experts
to try to just build a communityto keep people engaged, because
what I've noticed is it'sreally really, really hard for
people to keep the discipline.
And so it's now for me it's aneven bigger mission than oh, I
want to keep Brian's membership,so he keeps paying.
It's like what good can I do inthe world If I can help avoid
(46:05):
you canceling your fitnessmembership?
Yeah, it's good for my business, but you're going to be more.
You know you're going tobenefit more longer term than I
will just from your monthly fee.
So that's been a huge, hugelearning for me is that I have a
(46:29):
chance to impact people's livesin a totally, totally different
way by helping them stay thecourse on something they wanted
to do in the first place.
You wouldn't have signed up ifgetting in shape and having
fitness and working out wasn'timportant.
Now I'm going to try to holdyou accountable to it and keep
you on track.
Speaker 2 (46:37):
And that's really interesting because Ameriprise
is so infamous for buildingrelationships with their clients
.
I mean, obviously, clientservice and relationship really
puts Ameriprise at the top ofthe pecking order in the
financial world.
So but that comes over time andyou have time to build that.
As you said, the average, youknow tenure with a client is
probably you know it's 20 years,18 years, 15 years is a
(47:00):
long-term relationship there.
But with the fitness world youhave very little short time.
I mean it's not.
You know they want to come in,they want to see results and
that they're going to be morelikely to leave because they
expect quicker results than youdo with someone.
When you're investing someone'smoney for the rest of their
lives, you know, I think youhave less time to work with and
that's got to be a paradigmshift for you.
(47:21):
If you're a long-termrelationship builder, you know
20-some years, 25 years orwhatever it's been at Ameriprise
.
If you've been part of thatprocess, of how they've trained,
that's where I got myexperience from.
You know client service andbuild long-term relationships,
but other industries arecompletely different than that.
That must have been a wake-upcall.
Speaker 3 (47:38):
Well, it was also because what's interesting is
for me if things get morestressful or I have more
problems.
Fitness for me is my center, soin periods of high stress I'm
even more likely to make sure Istick to my workout.
I've noticed how fragilepeople's relationship is with
fitness and that it could be aninjury.
(47:59):
You know I've been injuredbefore.
I mean I told a whole storyabout, you know, when I almost
died from an injury.
So you know I've been injuredbefore.
No-transcript resolved.
(48:34):
People find it really hard toget themselves back on track.
Speaker 2 (48:38):
Well, what do they say?
The people are most involved intheir fitness routine right at
the beginning of every year andright after a divorce Right.
Speaker 3 (48:45):
Everybody gets a a divorce.
Speaker 2 (48:46):
They look great on facebook for six months, you
know, um, but uh, hey.
One last question.
I I'm out there in the audienceand I'm looking for a good book
to read.
What is brian moore readingright now?
Speaker 3 (48:58):
yeah, so, uh, I, I I'm not actively reading, so I
want to make sure I tell thecomplete truth but recently
finished a peter holland's bookcalled the the power of
self-discipline, so that mightnot surprise people that we're
talking about staying the courseand having great visualization.
That, um, that I, I, I fed mybrain recently with a book on,
uh, on discipline, and I thinkthat that's important too.
(49:20):
Right, like you're, most peopleare not just born with that and
and you do have to continue toremind yourself and and reflect
on ways to you know, to be moreof whatever, whatever it is that
you want it to be.
It could be communication, itcould be empathy, it could be
love, it could be whatever.
Um, discipline's really, reallyimportant to me and I feel like
it's served me in a lot of ways.
So, once in a while, if a bookthat you know book or a pod that
(49:43):
speaks to that comes along, Istill, I still invest in that to
figure out how I can, you know.
I can sharpen the salt.
That's the one with the donuton the cover.
It is yeah which.
Maybe it stood out to mebecause my, my, my youngest son
Sterling, his favorite donut isthe strawberry frosted with
rainbow sprinkles, and that'sliterally the picture that's on
the cover.
Speaker 2 (50:03):
I just put it in my cart.
I have a book coming tomorrowcalled the Wealthy Consultant
that I've been wanting to read.
That'll be read this week.
I'll order that as my next read.
Hey, I know you got to go,Brian.
I'd love to keep you on foranother hour.
We're going to have you back onand we won't wait two years
this time.
So thank you so much.
I mean, every time I talk toyou, I walk away just feeling
like I could run through a brickwall.
This time was no different.
(50:24):
I'm sure the audience is goingto feel the same way.
I know you're busy.
I appreciate you, brother.
I really do.
Speaker 3 (50:29):
Brian, happy to do it .
Don't ever run through a brickwall.
Just hit the boxing bag youknow what I mean?
Speaker 2 (50:34):
Yeah, definitely I'll go to a rumble boxing somewhere
.
I did Google.
I think the nearest, I knowthere's success in the rest of
your day and thank you again fortaking the time.
Speaker 3 (50:50):
I appreciate it Great to talk to you.
Talk to you soon, bye-bye.
Speaker 2 (50:53):
Everyone.
I hope you got a lot.
I hope you got what I got outof this, this episode.
Brian is one of those, thosegentlemen that he's so gracious
with his time.
He's busy obviously not just atwork, which is busy, but now
he's got two boys.
He's helping to raise big partof their lives.
Obviously he's got rumbleboxing, he's got all of his
(51:13):
other extracurricular marathonsand training and obviously, the
paddleboard story he shared.
The thing I learned from Brianevery time is, regardless of how
busy we are, we have time to dothe right things, the little
things, the things that make adifference, those foundational
habits that he's establishedthat obviously have helped his
life, both professionally andpersonally, a great deal.
(51:33):
So please take some words ofwisdom from what he shared today
, because I know I took a lot ofnotes and I'll be going through
my notes.
I don't listen to a lot ofpodcasts that I do.
Seldom do I actually listen toit, because I've actually
experienced it by talking to theguest.
This is what I'm going to goback through, because he really
nailed me on those questions.
Especially, you know, have Ilooked at the risk of not doing
(51:56):
the episodes on YouTube andTikTok.
So, anyway, I want to thank allof you.
Each and every one of you guys,along with the guests, are what
make this show so possible, andI appreciate you all so very
much for tuning in each week.
I'll talk to you next week,same time, same place.
In the meantime, please get outthere and strive to give and be
your best.
Show love and respect to othersaround you, but also come
(52:19):
inward and show it to yourselves, and please live with purpose
and live consciously.
I appreciate each and everysingle one of you.
Until next time.
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