The Banski Show:
Improving The Effectiveness Of Your Website
Ari Krzyzek is the Co-Founder and Chief Creative Officer of Chikalofia (pronounced: see-ka-lo-fia), a branding and marketing agency that works with Tech entrepreneurs, helping them achieve their goals with their brand through strategic positioning.
In this episode, Ari shares her story on how she got into web development, and some useful tips on how to improve the effectiveness of your website as a beginner. Tune in to listen to this and more exciting topics.
In This Episode:[02:05] How Ari got into the Web Development
[05:35] Tips for DIY artists with a website to improve their effectiveness
[10:15] When is Shopify ideal?
[12:40] How to find your audience
[16:35] What should be included on your website
[21:00] Creating an effective Call To Action (CTA)
[22:05] Psychology behind Web Development
[24:29] Is a .com domain important?
[27:33] Incorporating SEO on a website
[30:35] WooCommerce the only option for sellers on WordPress?
[33:52] Working with Chris Do
Starting as a graphic designer 10 years ago, Ari was later intrigued with all things around web development and whatever was happening (technology) on the internet. This pulled her into learning more about web design. She says, however, that she has not been alone in this journey. Her husband has been the “nerd” side of their company while she concentrates on the creative part.
Ari shares some useful tips for musicians and artists with a website on how to improve the effectiveness of their websites as beginners. She says having an easy-to-use website, with the capabilities of streaming content can make the difference. You just need to think about what you have to do with the web and create one that supports your needs.
“The best way possible is to use your website to support your needs. Whether you want to get more bookings or sell more.”
Ari also says that your goals and needs will influence the platform you will use for your website. There are so many different options available and building around one or two goals will help you choose the right platform. She recommends platforms like Squarespace, Shopify, and WordPress to create your website.
“If your number one goal is to sell much, then Shopify is ideal.”
After setting a clear goal, finding an audience for your business can be a step that cannot be ignored if you want to succeed. Ari gives two options you can use to find your audience. The first option is to create them, and the second one is to look at your customers. With several people out there, she says you need to be specific because you can’t cater to all of them.
“When you do cater to all the people, you’re literally catering to no one. You just want the 1%”
Creating your audience means becoming content-specific in order to attract like-minded people and customers. This means you need to know what should be included in your website and how to create content that attracts your customers.
Ari says you should have appealing visuals and stories that really interest your web visitors and make them scroll down, making them choose to work with you. She also says you need to have a landing page with a strong header and information that explains a product or service you are selling.
Ari insists on the importance of having a clear and consistent CTA that does not confuse your customers.
“If you give them too many and very inconsistent choices, you’re gonna lose the attention of your customers.”
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