TJ and Gary are joined by Marty, founder of Trouble Off the Tee, a golf lifestyle brand with a rebellious twist. Marty shares his unconventional journey—from criminal defense attorney to author of a gritty golf novel, and now apparel entrepreneur. It all started with a transformative trip to Pebble Beach and a fictional character named Lincoln Ross: an elite golfer who can’t stay out of his own way.
Marty details how the book, narrated by comedian Jake Adams from Country Club Adjacent, inspired a brand rooted in authenticity, imperfection, and individuality. He explains how Trouble Off the Tee grew from an idea into a headwear-first company, using features like hidden ball marker magnets and curated Spotify playlists inside the hats to stand out in the saturated golf space.
The crew also dives into the challenges of launching a brand, building a team, and why storytelling and identity matter just as much as style. It’s a conversation about blending creativity with community—and why golf is the perfect backdrop for both.
https://troubleoffthetee.com/?srsltid=AfmBOoqKHwraiB9Aew-9GXSA5GJzZ7tNzU56jzWSuXvRF5CSoXjqb1Cy
Check out Marty's Audiobook here: https://open.spotify.com/show/6lwSWb4gOvUnfPDBZFTJUE
Send us a message and let us know what you thought about this episode!
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Course Record
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Trouble Off the Tee
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