The Battle Plan Marketing Podcast

The Battle Plan Marketing Podcast

Actionable advice to help grow your home services company. The Battle Plan Marketing Podcast is designed for contractors who are looking for effective tips and tactics to grow their business. Podcast topics include contractor marketing strategy, lead generation, web design, search engine optimization, reputation management, referral programs, content marketing, online advertising, social media, financials, sales, employee management, services, and general entrepreneurial interests. Mark Ambrose, host, speaker, and owner of Battle Plan Marketing LLC, has over 30 years experience in sales and marketing and over a decade in digital marketing and search engine optimization. Get more information at our website at


February 1, 2023 45 min

Today we’ve got a special guest on the podcast, Tyrell Tompkins, the Marketing Director for Shaw Trenchless and Shaw Plumbing Services in Spokane WA.

Tyrell shared what he and his company are doing to grow both businesses and how different they are.

One caters to other plumbers, while the other directly serves homeowners and businesses.

A true student of marketing, Tyrell has tested or is testing just about every marketing tactic in ...

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Today we’re going to talk about how to use AI or artificial intelligence and the new Open AI tool called Chat GPT to help your service business.

Chat GPT-3 has been the hot topic of the last couple of weeks, especially in the digital marketing and SEO worlds.

Chat GPT-3 is a new natural language AI chat bot launched by developers at Open AI.

So let’s talk about what it is, where it’s going, and how it can impact and help your local se...

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Alright, Happy New Year, home service pros!
I hope everyone had a great holiday season filled with the people you love and lots of laughs.

With a recession looming or already underway, it’s important to examine all possible tools and avenues you can use to grow sales without spending money on ads.

Today we’re going to share 5 tips on how to grow sales without advertising.

You can learn more at

For more...

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Today we’re going to talk about 12 benefits of using live Webchat on your website.

Are your getting all the potential leads from your website traffic?

Over 45% of consumers expect live chat on your website. - Forrester Research

Webchat is quickly becoming the number one preferred method of contact for prospects on your website who have questions. - JD Power & Associates

So let’s look at the 12 benefits live Webchat offers your comp...

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Today we’re going to talk about changes you may need to make to your service page content for search engine optimization.

Google is constantly updating its search ranking algorithms in order to deliver the most applicable, original, helpful, and in-depth content to the searcher in relation to their query.

According to Google, they’ve had 8 big updates in 2022 alone.

We have noticed the updates in the last several months have had an ef...

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Today we’re going to talk about how to power up your service pages to rank better in Google search to grow more traffic and ultimately more leads into your business.

I call this the 1-3-1 formula and it’s super powerful so if you want more leads from your website, then consider deploying this tactic right away.

For more podcast episodes, visit

Battle Plan Marketing®
Next-Level Marketing for Contract...

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Today we’re going to talk about why your Google ads may not be performing well.

For most home service companies, Google search ads can provide you with highly qualified prospects who have a problem and are looking to fix it right away.

46% of Google searches are for local businesses.  -Pew Research Center

If you are not experiencing better quality leads at profitable costs, then let's explore 4 common reasons why and 8 dashboard f...

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Today we’re going to talk about some important updates to US laws on acquiring and displaying customer reviews.

The Federal Trade Commission (FTC) recently fined online retailer Fashion Nova $4.2 million for blocking negative reviews of its products from being published on its website.

There have been many other companies fined by the FTC for this and related practices, but this latest one has triggered new FTC rules & guidelines...

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Today we’ve got a special guest on the show all the way from Dubai, Mr. Vladimer Botsvadze.

Vladimer Botsvadze is a globally-renowned, multi-award-winning, digital transformation and social media influencer, Fortune 500 consultant, thought leader, futurist, professor, keynote speaker, startup advisor, and media personality who has always been at the forefront of fast-paced industries.

He has been described as ''the world'...

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Today we’re going to talk about changes we’re making here at Battle Plan Marketing, LLC.

We will be switching the podcast to one episode every two weeks starting with this one.

Our thanks to everyone who provided input to our suggested podcast topics survey last week.

We will be trying our best to interview more service business owners, which was the number one request.

So if you or someone you know would be a great guest on our podcas...

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Today we’ve got a special guest on the show, Mr. Everett Lippel, the Director of Sales with

We had a great discussion about sales training and why it’s so important for your plumbing and service technicians.

Everett had some great insights & advice on how good sales training makes for happier customers and improved sales at the same time.

Everett also shared some great resources where plumbers and HVAC companies c...

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Today we’re going to talk about using images to power up your Google Maps listing and website’s ranking power.

Did you know that the simple use of images can help you generate more traffic and leads to your business?

Today we’re going to look at Google’s best practices for images for your service business to use on your website and in your Google Business Profile.

Plus, we’ll talk about Google’s artificial intelligence for images, whi...

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Today we’ve got three special guests on the show from Duncan Plumbing in Waxahachie, Texas; Michael (CEO & Master Plumber), Erica (COO), and Brian Duncan (Field Operations Manager), running a highly rated plumbing company.

We had a great talk and I was envious of the guys’  ZZ Top beards.

They talk about flat-rate pricing, using software to help their business be more efficient and consistent, working with & helping their com...

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Today we’re going to talk about 4 powerful links that can help power up the ranking ability of your website to generate more organic leads.

And at the end of this episode, we’ll give you a bonus tip that is sure to add ranking power to your website.

When your website ranks better for searches related to your services then your company is being seen by more people, which in turn should generate more traffic to your site and more leads...

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Do you want more free leads from highly-qualified prospects?

Today we’re going to talk about a recent change made to your Google Business Profile and some tips to try and turn it into a serious lead generation machine!

In case you didn’t know already, your business listing in Google Maps can be an amazing free lead generation platform.

But only if you make sure it’s tuned up and ready to rock and roll and you stay on top of it.


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Today we’re going to talk about getting review stars to show up for some of your main services in the local search results pages on Google.

Google calls these “review snippets.”

Why do you want them?

  • They boost credibility and trustworthiness.
  • Get a higher click-through rate (CTR) and more website visitors.
  • Earn a higher ranking on local search results pages.
  • The star ratings will be shown on Google Maps too.

  • For more podcast episodes, vi...

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    Today we’ve got a special guest on the podcast, Mr. Daniel Dixon, CEO of, which is a unique direct mail marketing tool that can be used for both customer retention and acquisition.

    We’re super big fans of staying connected to your customers to drive repeat business, referrals, reviews, and case studies, and SendJim helps you do all that as well as enables you to hyper-target new prospects.

    SENDJim Website:

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    Today we’re going to talk about how to fight spam in Google Maps to help your listing rank better and generate more leads.

    Your Google Business Profile in Google Maps has the potential to be a very productive lead generation platform, but only if you both keep it optimized and fight spammy listings that are stealing leads from you.

    Today’s podcast is also a YouTube video that walks you through the steps to get spammy listings removed...

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    Today we’re going to talk about increasing sales from the leads you already generate each month.

    In episode #100 we talked about how so many companies want more leads but are not getting the most out of the leads they already bring in.

    Quality leads for most service companies can be fairly expensive to generate.

    So making sure you’re getting the most sales out of them as possible should be at the top of your organization’s goals.

    But m...

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    Today we’re going to talk about marketing to groups and neighborhoods using the power of group buying discounts.

    Traditionally group-buying is done by large companies or a collection of small companies banded together for better pricing on goods and services.

    They use their collective buying power to reduce costs from suppliers.

    It’s that simple.

    Now let’s look at how local service companies can use group buying to their benefit and th...

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