The Battle Plan Marketing Podcast

The Battle Plan Marketing Podcast

Actionable advice to help grow your home services company. The Battle Plan Marketing Podcast is designed for contractors who are looking for effective tips and tactics to grow their business. Podcast topics include contractor marketing strategy, lead generation, web design, search engine optimization, reputation management, referral programs, content marketing, online advertising, social media, financials, sales, employee management, services, and general entrepreneurial interests. Mark Ambrose, host, speaker, and owner of Battle Plan Marketing LLC, has over 30 years experience in sales and marketing and over a decade in digital marketing and search engine optimization. Get more information at our website at https://www.battleplan-marketing.com.

Episodes

October 20, 2021 19 min

Today we’re going to talk about how you can have a lot of 4+ star customer reviews online but still be losing a ton of sales and referrals from those very same people.

Here’s a real world example of exactly how that happens... and it offers several lessons along the way.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan ...

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Today we’re switching things up and are going to talk about your perfect morning.

Because in order to be the best you can be at running your company and managing your team, not to mention just enjoying your day, YOU have to be at your best, mentally and physically.

If you’re waking up and rushing through your morning so you can get to work. Then this episode is especially for you.

Join our daily podcast adventures on your favorite pod...

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Today we’re going to help you build a lead generation system.

One that your company owns and can use in many ways and with many platforms.

A lead gen system that attracts the 90% of prospects you’re probably missing out on.

And it builds your active and engaged email list, which should be one of your most valuable business assets and sales generators.

This is a lead generation funnel.

Join us and learn how to build the bones of a great ...

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Today we have a special guest on the show, Randy Zechman, founder, owner, and Mischief Executive Officer at Clean Solar in San Jose CA.

Randy is a serial entrepreneur and started Clean Solar from scratch in 2007. Today it’s the most highly rated solar installation company in the Bay area of California and one of just a few thousand Certified B Corporations in the entire USA.

They’re also the most highly-rated solar installer in the w...

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If you’ve been thinking about a career in the heating and air conditioning field, or adding HVAC to the services you already offer, then today’s episode is for you.

We have a special guest on the show today, Dr. Thomas Moorman, the school director from the Perfect Technician Academy in Weatherford Texas.

Dr. Moorman has spent his life as an administrator, director, and consultant in the higher education field.

He holds a doctorate in ...

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Are you planning on starting your own plumbing company but don't know where to start?

Or are you already running a plumbing service but struggle with marketing, generating leads and finding new customers?

If you are wondering what it takes to run a successful company in the service industry, then look no further!

In this podcast interview, learn how Lance Ball, CEO & owner of Aspen Mountain Plumbing took his company from simpl...

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September 8, 2021 16 min

After doing 60 episodes in about 100 days, we’re going to be moving to a one episode per week timeline, publishing at 5am on Wednesdays.

We’ll also be changing mostly an interview format with guests who can help give insights into running more efficient and profitable service businesses.

Today we’re going to talk about 10 Common Website Mistakes companies make that prevents them from generating the leads that they want from their sit...

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Today we’re going to talk about why your website thank you pages are so incredibly important.

A thank you page is the next message that someone sees when they have agreed to either get more info from you, requested a call back to set an appointment, or even purchased something from you.

They have pulled the trigger because they came to trust your company.

A simple success message on a form doesn’t cut it because:

▪ it’s not trackable.
▪...

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Today we’re going to talk about 7 Reasons Why Your Website is Not Ranking.

There are a ton of high-quality leads you could be generating online if your website was optimized and ready to work as hard as you do.

Find out the top 7 reasons why your site might not be ranking and generating those leads.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzz...

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Today we’ve got a special guest on the show to talk about payroll processing, payroll tax complainers, employee benefits, and more.

We’re joined by Felix Mwania of AccuPay Systems located in Temecula and Huntington Beach CA.

He’s a truly great character and shares lots of tips and wisdom on payroll, taxes, and benefits that every business owner should know.

Join our daily podcast adventures on your favorite podcast app.

For more podcas...

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Today we’re going to talk about why citations are important to your business and why moving or changing your business address, phone, or other info can damage the ranking ability of your Google Maps listing and your website.

What is a citation? It’s a mention of your business name, address, phone, and other information on another website, usually in business directories or on social platforms.

Directories you’re probably familiar wit...

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August 19, 2021 15 min

Today we’re going to talk about how to maintain and optimize your Google ads campaigns.

In the last couple of weeks we’ve noticed some changes to the keywords our clients’ ad campaigns are being displayed for.

So I thought it would be a good time to talk about the daily Google ads maintenance everyone should be doing to avoid wasting money on clicks that will never convert into leads.

First let’s talk about what two problems we’ve bee...

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Today we’re going to talk about a recent experience I had with the owner of a home service company.

I recently needed some work done on my house and spoke with a few contractors about it, got some quotes, and offered to trade some consulting or marketing services as a trade to them.

One company owner told me, “We don’t need any marketing.” I laughed and didn’t hire them for other reasons but then I decided to use his company as a cas...

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Today we are going to talk about how to increase your profit margins and make more money for your home service business.

We’ve got ten quick tips to help you get there.

Tune in to learn how to increase profit margins in your home service business.

Join our daily podcast adventures on your favorite podcast app.

For more podcast episodes, visit
https://thebattleplanmarketingpodcast.buzzsprout.com/

Battle Plan Marketing®
Next-Level Marketing...

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Today we’re going to talk about growing your revenue and closing more high-ticket sales by providing financing options to your customers.

Part of providing great service to your customers is not only excelling at your trade and customer service but also helping them find financing options with high dollar products and
services.

Tune in to learn how to make it work to help grow your business.

Join our daily podcast adventures on your fa...

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Today we’re gonna talk about Improving Website Rankings Using Schema Markup.

To improve website rankings and grow more traffic and leads for your business your site needs to help search engines better understand your content.

What is schema markup and how does it work?

Schema markup is a code you can place on your site that speaks to search engines in a language they can understand.

Tune in to learn how to make it work to help grow you...

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Today we’re gonna talk about how to write blog posts and a hundred other types of content for your business faster than you could on your own, in addition to making that text more
effective, engaging, and entertaining.

In our last podcast we talked about the importance of content marketing to attract prospects to your website.

If you want your website to rank and get noticed by Google, you have to regularly write and post helpful and ...

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Today we’re going to talk about how to generate more leads online for your home service company.

The future success of your business depends on its own ability to generate high-quality and low-cost leads without relying on buying leads from 3rd-party sources.

Let’s take a look at 10 online lead generation methods your company should consider using and optimizing to grow more business.

We’ll start with growing more leads and business f...

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Today we’re going to talk about content marketing tips for home service contractors.

What is content marketing?

Well it’s just as it sounds, it’s the process of creating and publishing written, audio, or video content for your website and then promoting it on the Internet.

Those are two separate processes so let’s look at creating content first and WHY your company may want to do so.

The answer to WHY is to simply to grow your business...

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Today we’re going to talk about how to rank in Google searches locally for the services your company provides.

Getting your local home service company to rank on page #1 in Google for searches related to your home services is one of the top ways to grow your business.

Let’s take a look at some of the key factors that can help you get there.

Join our daily podcast adventures on your favorite podcast app.

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...

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