The Battle Plan Marketing Podcast

The Battle Plan Marketing Podcast

Actionable advice to help grow your home services company. The Battle Plan Marketing Podcast is designed for contractors who are looking for effective tips and tactics to grow their business. Podcast topics include contractor marketing strategy, lead generation, web design, search engine optimization, reputation management, referral programs, content marketing, online advertising, social media, financials, sales, employee management, services, and general entrepreneurial interests. Mark Ambrose, host, speaker, and owner of Battle Plan Marketing LLC, has over 30 years experience in sales and marketing and over a decade in digital marketing and search engine optimization. Get more information at our website at


May 24, 2023 46 mins

Today we’ve got a special guest on the podcast, Chris Lalomia, founder and owner of The Trusted Toolbox out of the Atlanta Georgia metro area.

Chris left a high-paying corporate career in the middle of a deep recession in 2008 and started a bathroom and kitchen remodeling company in the Atlanta metro area and has been crushing it ever since.

With nearly 800 reviews on Google & Facebook and a 4.7 average rating...

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Today we’ve got a special guest on the podcast, Chris Henningsen, founder and owner of Gator Garage Door with two locations in the Austin TX area.

With over 1200 five-star reviews on Google and Yelp it will be no surprise to see Chris has got his business dialed in nicely.

Chris freely shares what’s been working to grow his company and what hasn’t.

We discuss finding great referral sources, tech training,...

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Today we’ve got a special guest on the podcast, Ryan Lucia, the founder and owner of Aaron Garage Door out of Atlanta GA.

Ryan’s built an impressive three-location high-end garage door installation and repair company since 2018.

They specialize in beautiful glass garage doors for the upscale, executive home market.

They also do extensive work in the commercial space.

His path from the world of so...

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Today we’ve got a special guest on the podcast, Chris Crew, the President of The Blue Collar Success Group.

Chris discussed how their training company helps contractors build great businesses, get out of the field, work ON instead of IN their business, and more.

I need more of that myself!

The Blue Collar Success Group specializes in helping home service contractors learn how to build their company with p...

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Today we’ve got a special guest on the podcast, Tom Howard, the VP of Customer Experience at Service Titan and owner of six home service companies with annual sales over $60M.

Tom has built, bought, and sold several home service companies in the HVAC, plumbing, and pest control industries.

His businesses are in Arizona, California, and Nevada.

We discussed systems, software, marketing, branding, accounti...

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Today we’ve got a special guest on the podcast, Brandon Saiz, the owner of NCB Mechanical in Albuquerque NM.

In just three short years Brandon has taken a lifetime of plumbing, HVAC, and business skills and put together a brand and systems ready to compete with anyone.

With an emphasis on quality and superior training and service, he’s achieved a lot in a short time.

He talks about the need for omni-chann...

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This is one of the best interviews we’ve done to date.

Bob took his 30 years in the business and quest for knowledge and turned it into a service company that has dialed in its systems, branding, technology, and more.

Together we touch on creating systems, hiring and training, branding, marketing, and having an exit strategy.

I’m absolutely positive every business owner will get something out of this epis...

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Today we’ve got a special guest on the podcast, Tyrell Tompkins, the Marketing Director for Shaw Trenchless and Shaw Plumbing Services in Spokane WA.

Tyrell shared what he and his company are doing to grow both businesses and how different they are.

One caters to other plumbers, while the other directly serves homeowners and businesses.

A true student of marketing, Tyrell has tested or is testing just ab...

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Today we’re going to talk about how to use AI or artificial intelligence and the new Open AI tool called Chat GPT to help your service business.

Chat GPT-3 has been the hot topic of the last couple of weeks, especially in the digital marketing and SEO worlds.

Chat GPT-3 is a new natural language AI chat bot launched by developers at Open AI.

So let’s talk about what it is, where it’s going, and how it can...

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Alright, Happy New Year, home service pros!
I hope everyone had a great holiday season filled with the people you love and lots of laughs.

With a recession looming or already underway, it’s important to examine all possible tools and avenues you can use to grow sales without spending money on ads.

Today we’re going to share 5 tips on how to grow sales without advertising.

You can learn more at h...

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Today we’re going to talk about 12 benefits of using live Webchat on your website.

Are your getting all the potential leads from your website traffic?

Over 45% of consumers expect live chat on your website. - Forrester Research

Webchat is quickly becoming the number one preferred method of contact for prospects on your website who have questions. - JD Power & Associates

So let’s look at the 1...

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Today we’re going to talk about changes you may need to make to your service page content for search engine optimization.

Google is constantly updating its search ranking algorithms in order to deliver the most applicable, original, helpful, and in-depth content to the searcher in relation to their query.

According to Google, they’ve had 8 big updates in 2022 alone.

We have noticed the updates in the last...

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Today we’re going to talk about how to power up your service pages to rank better in Google search to grow more traffic and ultimately more leads into your business.

I call this the 1-3-1 formula and it’s super powerful so if you want more leads from your website, then consider deploying this tactic right away.

For more podcast episodes, visit

Battle Plan Marketin...

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Today we’re going to talk about why your Google ads may not be performing well.

For most home service companies, Google search ads can provide you with highly qualified prospects who have a problem and are looking to fix it right away.

46% of Google searches are for local businesses.  -Pew Research Center

If you are not experiencing better quality leads at profitable costs, then let's explore 4 commo...

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Today we’re going to talk about some important updates to US laws on acquiring and displaying customer reviews.

The Federal Trade Commission (FTC) recently fined online retailer Fashion Nova $4.2 million for blocking negative reviews of its products from being published on its website.

There have been many other companies fined by the FTC for this and related practices, but this latest one has triggered new FTC ru...

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Today we’ve got a special guest on the show all the way from Dubai, Mr. Vladimer Botsvadze.

Vladimer Botsvadze is a globally-renowned, multi-award-winning, digital transformation and social media influencer, Fortune 500 consultant, thought leader, futurist, professor, keynote speaker, startup advisor, and media personality who has always been at the forefront of fast-paced industries.

He has been described as &apo...

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Today we’re going to talk about changes we’re making here at Battle Plan Marketing, LLC.

We will be switching the podcast to one episode every two weeks starting with this one.

Our thanks to everyone who provided input to our suggested podcast topics survey last week.

We will be trying our best to interview more service business owners, which was the number one request.

So if you or someone you k...

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Today we’ve got a special guest on the show, Mr. Everett Lippel, the Director of Sales with

We had a great discussion about sales training and why it’s so important for your plumbing and service technicians.

Everett had some great insights & advice on how good sales training makes for happier customers and improved sales at the same time.

Everett also shared some great resources where...

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Today we’re going to talk about using images to power up your Google Maps listing and website’s ranking power.

Did you know that the simple use of images can help you generate more traffic and leads to your business?

Today we’re going to look at Google’s best practices for images for your service business to use on your website and in your Google Business Profile.

Plus, we’ll talk about Google’s artificia...

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Today we’ve got three special guests on the show from Duncan Plumbing in Waxahachie, Texas; Michael (CEO & Master Plumber), Erica (COO), and Brian Duncan (Field Operations Manager), running a highly rated plumbing company.

We had a great talk and I was envious of the guys’  ZZ Top beards.

They talk about flat-rate pricing, using software to help their business be more efficient and consistent, working with &am...

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