The Beef Brief
Welcome to The Beef Brief, your go-to podcast for producers, hosted by Sara Cover, Supplier Development Program Manager at Greater Omaha Packing. Join Sara and her expert guests—cattle buyers, industry experts, and GO leaders—as they dive into the topics that matter most to today’s beef producers. From market updates to production insights and everything in between, The Beef Brief is your source for actionable information and engaging discussions to help you stay ahead in the industry. Tune in to stay informed, inspired, and connected. Visit our website: Greateromaha.com/producerinsights
Episodes
Guest: Nicole Steiner, Agriculture & Farm Succession Planning Attorney, Wright & Moore Law Co. LPA
In this episode of The Beef Brief Podcast, we sit down with Nicole Steiner, an attorney specializing in agricultural law and farm succession planning. Nicole brings valuable insight into one of the most critical—and often most overlooked—aspects of running a successful farm or ranch: what happens next.
Nicole shares real-wor...
From his family’s farm in Sumner, Nebraska, to the national spotlight in Washington D.C., Greg Ibach has always stayed grounded in agriculture. In this episode, we sit down with the former U.S. Under Secretary of Agriculture for Marketing and Regulatory Programs to talk about his journey—from generational farming to shaping ag policy at the highest level.
Now serving as the Under Secretary in Residence at the University of Nebraska-...
In this episode of The Beef Brief, host Sara Cover sits down with Zak Sible from Blue Reef Insurance to discuss Livestock Risk Protection (LRP) and its role in managing risk for producers. Zak breaks down how LRP works, key factors to consider when evaluating coverage, and how producers can use it to protect against market volatility. Tune in for expert insights on risk management strategies to help safeguard your operation.
In this episode, Wes Wondercheck, Vice President of Sales at Greater Omaha Packing, breaks down the latest market trends and what customers are looking for in today's beef industry. From shifting consumer demands to key opportunities for producers, Wes shares valuable insights to help you stay ahead in a competitive market. Tune in to learn how quality, consistency, and innovation are shaping the future of beef production.
Whether you’re a beef cattle producer or simply curious about the beef industry, this podcast is your new go-to resource for staying informed and connected.
Hosted by Sara Cover, our Supply Development Manager, who brings firsthand knowledge from growing up raising Hereford cattle on her family’s seedstock operation, The Beef Brief dives into the topics producers care about most.
Expect insightful cattle and industry news, expert g...
Join Sara Cover and special guest Dustin for an exclusive inside look at Greater Omaha Packing Co., Inc. In this episode, they’ll dive into:
✅ The heart of our company and what sets us apart
✅ Key challenges facing the beef industry today
✅ A closer look at our premium programs and how they benefit producers
Whether you’re in the cattle business or just passionate about beef, this episode is packed with valuable insights you won’t wan...
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