The Beef Brief
Welcome to The Beef Brief, your go-to podcast for producers, hosted by Sara Cover, Supplier Development Program Manager at Greater Omaha Packing. Join Sara and her expert guests—cattle buyers, industry experts, and GO leaders—as they dive into the topics that matter most to today’s beef producers. From market updates to production insights and everything in between, The Beef Brief is your source for actionable information and engaging discussions to help you stay ahead in the industry. Tune in to stay informed, inspired, and connected. Visit our website: Greateromaha.com/producerinsights
Episodes
As the year draws to a close, many agricultural producers find themselves contemplating tax planning strategies to optimize their finances for the upcoming year. In this insightful episode of the Beef Brief, host Sarah Cover welcomes Tyler Hohenstein, a renowned Ag accountant, to share valuable strategies and tools that can help producers navigate the complexities of year-end tax planning.
Welcome to The Beef Brief, Greater Omaha’s podcast, where we bring producers practical insight to support their operations and strengthen the beef supply chain.
In this episode, host Sara Cover sits down with Eric Smith, cattleman and calf-stocker from Reform, Alabama, and owner of Xtra Ranch. Together, they break down Livestock Risk Protection (LRP)—what it is, why it matters, and how it can help safeguard producers against market ...
In this episode of The Beef Brief, host Sarah Cover sits down with Jara Settles, General Counsel and VP of Risk Mitigation at the Livestock Marketing Association (LMA). Jera shares her journey from growing up on a Nebraska cow-calf operation to leading government and industry affairs for the nation’s primary trade association representing livestock marketing businesses. Together, they dive into the role of livestock callers, the ch...
This episode of the Beef Brief features Montana rancher and auction market owner Joe Goggins as he reflects on the Common Ground Summit held earlier this year in Denver. What started as a conversation among agricultural stakeholders has grown into a grassroots movement, with cattle producers across the country signing on to protect the future of family farms and ranches. Joe shares how the campaign is gaining traction at auction ma...
On today's podcast, Sara talks with Ty Rosenberry about the Vence virtual fence technology from Merck Animal Health. Sensehub Vence is a virtual fencing livestock management system for cattle. It controls cattle movement, manages grazing, creates virtual fences to dictate grazing behavior, and monitors animal location and movement. To learn more, visit https://www.merck-animal-health-usa.com/species/cattle/vence
Join us on the Beef Brief Podcast as we sit down with Dustin Schaaf, Head Cattle Buyer for Greater Omaha Packing Co., Inc., to unpack the latest trends in the beef industry. Dustin and Sara delve into rising beef prices, the supply constraints driving market dynamics, and how producers are managing today's challenges.Tune in for an in-depth look at the beef market's future!
Guest: Nicole Steiner, Agriculture & Farm Succession Planning Attorney, Wright & Moore Law Co. LPA
In this episode of The Beef Brief Podcast, we sit down with Nicole Steiner, an attorney specializing in agricultural law and farm succession planning. Nicole brings valuable insight into one of the most critical—and often most overlooked—aspects of running a successful farm or ranch: what happens next.
Nicole shares real-wor...
From his family’s farm in Sumner, Nebraska, to the national spotlight in Washington D.C., Greg Ibach has always stayed grounded in agriculture. In this episode, we sit down with the former U.S. Under Secretary of Agriculture for Marketing and Regulatory Programs to talk about his journey—from generational farming to shaping ag policy at the highest level.
Now serving as the Under Secretary in Residence at the University of Nebraska-...
In this episode of The Beef Brief, host Sara Cover sits down with Zak Sible from Blue Reef Insurance to discuss Livestock Risk Protection (LRP) and its role in managing risk for producers. Zak breaks down how LRP works, key factors to consider when evaluating coverage, and how producers can use it to protect against market volatility. Tune in for expert insights on risk management strategies to help safeguard your operation.
In this episode, Wes Wondercheck, Vice President of Sales at Greater Omaha Packing, breaks down the latest market trends and what customers are looking for in today's beef industry. From shifting consumer demands to key opportunities for producers, Wes shares valuable insights to help you stay ahead in a competitive market. Tune in to learn how quality, consistency, and innovation are shaping the future of beef production.
Whether you’re a beef cattle producer or simply curious about the beef industry, this podcast is your new go-to resource for staying informed and connected.
Hosted by Sara Cover, our Supply Development Manager, who brings firsthand knowledge from growing up raising Hereford cattle on her family’s seedstock operation, The Beef Brief dives into the topics producers care about most.
Expect insightful cattle and industry news, expert g...
Join Sara Cover and special guest Dustin for an exclusive inside look at Greater Omaha Packing Co., Inc. In this episode, they’ll dive into:
✅ The heart of our company and what sets us apart
✅ Key challenges facing the beef industry today
✅ A closer look at our premium programs and how they benefit producers
Whether you’re in the cattle business or just passionate about beef, this episode is packed with valuable insights you won’t wan...
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